O aplicativo Atalhos (Shortcuts) facilita a vida de muita gente que usa iPhones, iPads e Macs diariamente. Com ele, você pode realizar ações e automatizar tarefas com múltiplos passos, bastando apenas um toque ou o uso da Siri.
Caso queira, é possível renomear um atalho que tenha sido criado anteriormente usando esse app — seja para refletir o seu propósito ou para facilitar a busca quando precisar usá-lo.
Com o app aberto, toque/clique na aba “Biblioteca” ou “Todos os atalhos”. Mantenha o dedo pressionado em cima do atalho desejado ou clique com o botão direito do mouse. Depois, vá até “Renomear” e digite o novo nome.
Opcionalmente, selecione os três pontinhos ou dê dois cliques em cima do atalho, vá até o nome do atalho e renomeie-o.
“Fim do monopólio da Apple.” “iPhone liberado no Brasil.” “Mudança histórica.” As manchetes das últimas semanas não economizaram no tamanho. Do outro lado, o que o usuário recebeu de fato foi uma opção nova e discreta nos Ajustes do iPhone — e, se você não for atrás dela, sua vida com o aparelho seguirá exatamente igual. Aposto que vai seguir…
Recapitulando rapidamente: em 18 de junho, com o iOS 26.5, a Apple oficializou a abertura do iOS no Brasil, cumprindo o acordo assinado com o Conselho Administrativo de Defesa Econômica (Cade) em dezembro de 2025 — desfecho de uma investigação que começou lá em 2022, com uma denúncia do Mercado Livre. Lojas alternativas de apps agora são permitidas — a AltStore PAL chegou no mesmo dia —, desenvolvedores podem usar meios de pagamento próprios e incluir links para compras fora do app. O acordo vale por três anos, sob supervisão do Cade, com multas de até R$150 milhões se a Apple descumprir. Nós mostramos como tudo funciona em um vídeo.
Até aqui, a notícia. Agora, a leitura que ninguém fez direito. Passei mais de 20 anos construindo aplicativos que viveram sob as regras da App Store (apps de banco, varejo, montadora, etc.) e, quando li os termos do acordo com olhos de gerente de produto, a conclusão foi rápida: a Apple não abriu a porta. Ela redesenhou o funil.
Siga o dinheiro: ele continua indo para Cupertino
O detalhe que as manchetes de “fim do monopólio” esquecem de contar: a Apple criou uma estrutura de taxas em que ela recebe em praticamente qualquer caminho que o desenvolvedor escolher. Vale comparar os cenários:
Onde o app vive e como cobra
Como cobra
Quanto a Apple leva
App Store
Pagamento pelo sistema da Apple
De 10% a 21% + 5% de processamento
App Store
Pagamento por sistema próprio dentro do app
De 10% a 21%
App Store
Link para compra externa
15% (10% para quem se qualifica)
Loja alternativa
Pagamento próprio
5% sobre bens digitais
Olhe a última linha com calma. Um app que sair da App Store, for distribuído por uma loja concorrente e processar o pagamento por conta própria (ou seja, um cenário em que nenhuma infraestrutura de venda da Apple aparece) ainda deve 5% de cada transação de bens digitais para a Apple. É a chamada “comissão de tecnologia essencial”, e ela viaja junto com o app para onde ele for.
Agora, pense com a cabeça de um desenvolvedor. Os apps gratuitos (WhatsApp, Nubank, iFood e a imensa maioria dos que você usa) não pagam nada de comissão hoje. Se migrarem para uma loja alternativa, passam a pagar 5% sobre qualquer venda digital que façam. Migrar significa criar um custo que não existia. E são justamente esses apps gigantes que dariam tração a uma loja concorrente. Ou seja: o desenho das taxas torna a mudança irracional exatamente para quem faria a diferença. Isso não é acaso; é arquitetura de incentivos, e das bem-feitas.
A porta existe, mas tem um cadeado de US$1 milhão
Tem mais um filtro, ainda menos comentado. Para operar uma loja alternativa no Brasil, a empresa precisa apresentar uma carta de crédito de US$1 milhão emitida por uma instituição financeira com nota BBB ou superior — ou, alternativamente, ter dois anos contínuos no programa de desenvolvedores da Apple com mais de 1 milhão de instalações anuais no mundo. Na prática, isso deixa de fora todo mundo, menos gigantes bem capitalizadas: a Epic Games (que já prometeu trazer sua loja “nos próximos meses”), talvez o próprio Mercado Livre (que, ironicamente, foi quem começou essa briga) e pouquíssimos outros.
Sem várias lojas competindo de verdade, não há pressão de preço. E sem pressão de preço, o usuário não tem motivo para mudar de comportamento. O ciclo se fecha sozinho.
A Europa já fez esse filme, e o final não anima
Nada disso é especulação minha; é o roteiro que a União Europeia vem rodando desde março de 2024, quando a Lei dos Mercados Digitais (Digital Markets Act, ou DMA), obrigou a Apple a uma abertura muito parecida — e que serviu de modelo para o acordo brasileiro. Dois anos depois, o balanço europeu é magro: as lojas alternativas seguem como nicho, a Setapp Mobile (da MacPaw, empresa séria, com catálogo bom) fechou as portas em fevereiro citando “a complexidade excessiva dos termos comerciais da Apple” e a Comissão Europeia precisou multar a Apple em 500€ milhões por continuar dificultando que desenvolvedores direcionassem usuários para compras mais baratas. A Apple recorre da multa até hoje.
O Cade, vale dizer, aprendeu algo com isso: o acordo brasileiro exige que os avisos da Apple sobre lojas e pagamentos de terceiros sejam “neutros e objetivos”, sem telas de fricção empurrando o usuário de volta para o caminho de Cupertino. É um detalhe regulatório esperto. Mas o incentivo econômico de fundo (a taxa que persegue o desenvolvedor aonde quer que ele vá) é o mesmo da Europa. E foi ele que esvaziou a festa por lá.
Onde as coisas podem mudar de verdade
Para ser justo, nem tudo é fumaça. Duas frentes me parecem promissoras — e nenhuma delas envolve você trocar de loja.
A primeira são as assinaturas. Um serviço que lhe leva para pagar no site, na faixa de 10% a 15% de comissão em vez dos até 26% de antes, tem margem real para repassar desconto — se quiser.
A segunda é o pagamento dentro do próprio app: agora, nada impede um jogo ou serviço de oferecer checkout com Pix, com taxas de processamento muito menores que as do cartão internacional embutido no sistema da Apple.
Repare, porém, no que essas duas frentes têm em comum: dependem de o desenvolvedor escolher repassar a economia. A Apple, aliás, avisou que não cuida de reembolso nem de gestão de assinatura de nada comprado fora do sistema dela — mais um empurrãozinho para que tudo fique como está.
O jardim ganhou um portão; o pedágio continua o mesmo
No fim das contas, o acordo com o Cade é real, tem dentes (R$150 milhões deles) e coloca o Brasil num clube seleto — só União Europeia, Japão e Coreia do Sul forçaram abertura parecida. Como precedente regulatório, é enorme. Como mudança no seu dia a dia, é quase nada: o botão novo nos Ajustes vai continuar intocado na imensa maioria dos iPhones brasileiros, os apps vão continuar vindo da App Store e os preços vão continuar os mesmos.
A Apple declarou que, com as novas regras, desenvolvedores pagarão “o mesmo ou menos” do que antes. Curiosamente, é a frase mais honesta de toda essa história — porque o objetivo do desenho inteiro é exatamente esse: que tudo mude o suficiente para satisfazer o regulador, e pouco o bastante para não mudar nada.
Das iPhone ist für viele längst mehr als nur Smartphone, Kamera und Kommunikationsgerät. Mit passendem Zubehör lässt es sich auch als Mess- und Diagnosewerkzeug einsetzen, etwa um Wärmeverluste am Haus, auffällige Temperaturen an elektrischen Bauteilen oder Probleme an Heizungs- und Lüftungsanlagen sichtbar zu machen.
Eines dieser Zubehörteile ist etwa die Topdon Wärmebildkamera TC001 Max. Sie wird per USB-C mit einem kompatiblen iPhone oder iPad verbunden. Aktuell ist sie im Angebot bei Amazon für nur 284,99 Euro gelistet. Die UVP liegt bei 349 Euro, daraus ergibt sich eine Ersparnis von 18 Prozent. Zuletzt war sie im Deal für rund 5 Euro mehr, nun können Sie also noch einmal etwas sparen – denn dies ist der neue Tiefstpreis. Das Modell kommt derzeit auf 4,8 von 5 Sternen bei knapp über 40 Bewertungen.
Was die Wärmebildkamera TC001 Max zu bieten hat
Die Topdon TC001 Max ist eine kompakte Dual-Objektiv-Wärmebildkamera. Sie kombiniert eine 1,5-Megapixel-Sichtlichtkamera mit einer Infrarotkamera, die laut Hersteller per TISR-Bildverbesserung eine Darstellung mit 512 x 384 Pixeln erreicht. Die ursprüngliche IR-Auflösung wird dabei von 256 x 192 auf 512 x 384 hochgerechnet, um mehr Details, klarere Konturen und besser erkennbare Temperaturunterschiede zu liefern.
Die Kamera besitzt einen USB-C-Anschluss. Als kompatible Geräte werden explizit die iPhone-15-, iPhone-16- und iPhone-17-Serien sowie iPad Air und iPad Pro genannt. Im Lieferumfang ist aber auch ein USB-C-auf-Lightning-Adapter enthalten, womit das Gadget auch mit älteren iPhones kompatibel sein sollte (das sollten Sie aber noch einmal überprüfen). Wichtig für Mac-Nutzer: Mit Mac-Geräten ist die Kamera laut Hersteller nicht kompatibel.
Die TC001 Max kann etwa helfen, Kältebrücken, schlecht gedämmte Bereiche, Wärmeverluste an Fenstern oder Türen, auffällige Erwärmung an elektrischen Komponenten oder Temperaturunterschiede an Heizungs- und Lüftungssystemen zu erkennen. Auch für Fahrzeugdiagnose, Lecksuche, PCB-Reparaturen und elektrische Prüfungen wird sie vom Hersteller genannt.
Zur Darstellung stehen fünf Modi bereit: Wärmebild, Thermische Fusion, Konturenfusion, sichtbares Licht und Bild-in-Bild. Gerade die Fusion aus sichtbarem Bild und Wärmebild kann nützlich sein, wenn Sie am iPhone nicht nur Temperaturbereiche sehen, sondern diese auch räumlich genauer einordnen möchten.
Die Bildfrequenz liegt bei 25 Hertz, die thermische Empfindlichkeit bei ≤40 mK. Das soll für flüssigere Wärmebilder und eine feinere Erkennung kleiner Temperaturunterschiede sorgen. Unterstützt werden außerdem Foto- und Videoaufnahmen, Bildrotation, 3D-Analysen, sekundäre Bildauswertungen sowie eine kontinuierliche Temperaturüberwachung über Kurvendiagramme.
Der Temperaturbereich reicht von -20 Grad Celsius bis +550 Grad Celsius. Die Temperaturauflösung beträgt 0,1 Grad Celsius, die angegebene Messabweichung liegt bei ±2 Grad Celsius. Dazu kommen 10 Farbpaletten, drei Analysemodi für Punkt, Linie und Fläche sowie frei definierbare Temperaturgrenzen mit visuellen und akustischen Alarmen.
Die Kamera besitzt ein 50-Grad-Weitwinkelobjektiv und unterstützt die Anpassung von Emissionsgrad und Messentfernung. Laut Hersteller können Temperaturunterschiede aus bis zu 5 Metern Entfernung erfasst werden. Zusätzlich gibt es Dual-Light-Fusion, Infrarot-Zoom und flexible Bildanpassungen.
Ein eigener Akku ist nicht verbaut und auch nicht nötig. Die TC001 Max wird über das angeschlossene Gerät mit Strom versorgt. Die Leistungsaufnahme liegt bei 0,38 Watt, laut Hersteller sind damit bis zu 10 Stunden Dauerbetrieb möglich. Das macht die Kamera besonders kompakt, bedeutet aber auch: Ohne kompatibles iPhone oder iPad funktioniert sie nicht eigenständig. Übrigens: Die Kamera ist auch mit Android- und Windows‑Geräten kompatibel.
Warum sich das Angebot lohnt
Statt ein separates Wärmebildgerät mit eigenem Display zu kaufen, nutzen Sie das iPhone oder iPad als Bildschirm und Bedienoberfläche. Das ist besonders für Eigenheim-Checks, technische Fehlersuche, Heizungs- und Lüftungsthemen oder elektrische Prüfungen interessant.
Die bisherigen Nutzermeinungen fallen überwiegend positiv aus. Käufer loben vor allem die Genauigkeit der Temperaturmessung, die scharfen Wärmebilder und die einfache Nutzung. Auch die App wird positiv erwähnt.
Beachten Sie aber, dass es bisher nur 37 Rezensionen gibt, die die Kamera bewerten. Außerdem ist die fehlende Mac-Kompatibilität ein wichtiger Punkt: Wer die Kamera am Macbook oder iMac einsetzen möchte, sollte sie nicht kaufen. Wer dagegen ein kompatibles iPhone oder iPad nutzt und eine kompakte Wärmebildlösung sucht, bekommt hier ein praktisches Gadget zum Tiefstpreis.
Das iPhone 18 Pro wird das beste iPhone sein, das Apple je hergestellt hat. Ich meine, natürlich muss man kein Experte sein, um das vorherzusagen. Die Frage ist jedoch, ob es gegenüber den Modellen von 2025 eine so deutliche Verbesserung darstellen wird, dass es das Geld und das Warten wert ist.
Apples jährliche Hardware-Neuerungen sind oft inkrementell, die Unterschiede zwischen einer Generation und der nächsten relativ gering. Wenn Sie sich beispielsweise fragen, ob Sie sich jetzt ein iPhone 17 Pro zulegen oder auf das iPhone 18 Pro warten sollen, lautet die Antwort: Letzteres wird das Warten wahrscheinlich nicht wert sein. Die für das 18 Pro erwarteten Änderungen werden sich wohl nicht wesentlich auf die wichtigsten Funktionen oder die Art und Weise auswirken, wie Sie Ihr Gerät täglich nutzen.
Das ist jedoch nicht jedes Jahr der Fall. Hin und wieder bringt Apple ein bahnbrechendes iPhone-Modell mit grundlegenden Änderungen an Design und Funktionalität auf den Markt. Das haben wir beim iPhone X gesehen. Das komplett überarbeitete Smartphone stach sofort hervor und ließ das iPhone 8 derselben Generation sowie frühere Modelle im Vergleich dazu altmodisch wirken. Und ich glaube, dass 2027 etwas Ähnliches passieren wird.
Zum 20. Jubiläum des iPhones wird Apple Berichten zufolge sein iPhone dramatisch überarbeiten und eine neue Ära einläuten. Die folgenden sieben Gründe sind genug, um auf das iPhone 19 zu warten.
Tschüss, Bildschirmrahmen
Der ehemalige Apple-Designer Jony Ive stellte sich die ultimative Form des iPhones bekanntlich als eine einzige Glasplatte vor. Das iPhone zum 20. Jubiläum könnte einen wichtigen Meilenstein setzen, indem es dieses Konzept auf die nächste Stufe hebt und erstmals ein rahmenloses Display einführt.
Gerüchten zufolge werden alle vier Kanten des Displays gebogen sein, wodurch sichtbare Rahmen praktisch verschwinden. Das Liquid-Glass-Design für die nächste iOS-Version wird wahrscheinlich so optimiert, dass Software-Elemente mit der Hardware verschmelzen, was zu Realismus und visueller Harmonie führt. Das Smartphone wird natürlich nicht wirklich zu einer reinen Glasplatte, für seine Nutzer wird es sich aber so anfühlen.
Unsichtbare Tasten
Berichte darüber, dass das iPhone seine mechanischen Seitentasten zugunsten haptischer Tasten abschaffen könnte, kursieren bereits seit Jahren. Diese Gerüchte könnten sich dank des gebogenen Displays mit dem iPhone zum 20. Jubiläum endlich bewahrheiten.
Apple könnte Solid-State-Tasten in die Glaskanten integrieren und seine Taptic Engine so verbessern, dass sie beim Drücken sensorisches Feedback gibt – ähnlich wie der Home-Button des iPhone 7. Dies wird das futuristische Erscheinungsbild des iPhones weiter unterstreichen und Lücken beseitigen, in denen sich Fusseln ansammeln können.
Physische Tasten, die aus Ihrem Smartphone herausragen, sind so 2025.
Mahmoud Itani / Foundry
Apples bisher beeindruckendstes Display
Die Designinnovationen des iPhone von 2027 werden sich wahrscheinlich nicht auf die gebogenen Kanten und haptischen Seitentasten beschränken. Das Gerät soll Berichten zufolge auch über ein dünneres OLED-Panel verfügen, das die Helligkeit erhöht und gleichzeitig den Stromverbrauch senkt.
Besser noch: Die Aussparung am oberen Rand könnte endlich entfallen, wenn die Face-ID-Sensoren und die Frontkamera unter das Display verlegt werden. Dies würde störende Elemente vollständig beseitigen und uns Jony Ives Vision einer „Glasplatte“ noch näher bringen. Sollte Apple die damit verbundenen technologischen Herausforderungen bis dahin nicht bewältigen können, könnte man sich stattdessen mit einem kleineren Dynamic Island begnügen.
Leistungsstarker Akku
Die Akkulaufzeit ist eines der häufigsten Anliegen von Smartphone-Käufern. Das ausschließlich mit eSIM ausgestattete iPhone 17 Pro Max verfügt derzeit mit 5.088 mAh über die größte iPhone-Akkukapazität. Das Modell zum 20. Jubiläum könnte diesen Wert auf bis zu 6.000 mAh steigern. Apple experimentiert zudem mit Silizium-Anodentechnologie, die die Akkulaufzeit verlängern würde, ohne die Größe des Akkus zu verändern.
Apropos Akkus: Das iPhone zum 20. Jubiläum könnte endlich die Unterstützung für umgekehrtes kabelloses Laden bieten, sodass Sie kompatibles Zubehör – wie Airpods – aufladen können, indem Sie es auf die Rückseite des Telefons legen.
Shooting Star
Apple investiert seit Langem in die Fototechnik des iPhones, seine Kamera wird auf diversen Social-Media-Plattformen oft als die beste angesehen. Für das iPhone zum 20. Jubiläum könnte das Unternehmen seinen eigens entwickelten LOFIC-Sensor (Lateral Overflow Integration Capacitor) einführen, der die HDR-Leistung deutlich verbessert.
Die Technologie minimiert Überbelichtung in hellen Bereichen und dunkle Schatten in schattigen Bereichen, indem sie es jedem Pixel ermöglicht, je nach Bedarf unterschiedliche Lichtmengen in einem einzigen Foto zu speichern. Dies würde die iPhone-Fotografie spürbar verbessern, indem mehr Details erhalten bleiben und ausgewogenere Aufnahmen entstehen.
Wenn Sie glauben, die iPhone-Kamera könne nicht noch besser werden, warten Sie bis zum nächsten Jahr.
Mahmoud Itani / Foundry
Geschwindigkeit und Intelligenz
Es versteht sich von selbst, dass das iPhone zum 20. Jubiläum das übliche jährliche Chip-Upgrade und Leistungssteigerungen erhalten wird. Logischerweise bedeutet dies den noch nicht angekündigten A21 Pro, Apples zweiten 2-nm-iPhone-Chip. Er könnte über Mobile High Bandwidth Memory (HBM) verfügen, was die Datenübertragung zwischen RAM und CPU/GPU beschleunigen würde. HBM ist zudem besser für KI-Aufgaben auf dem Gerät optimiert, was die Verarbeitung beschleunigt und den Batterieverbrauch senkt.
Um die Akkulaufzeit weiter zu verlängern, könnte das iPhone-Flaggschiff von 2027 mit einem hauseigenen Apple-Modem ausgestattet sein. Das Unternehmen hat die Mobilfunkchips der C-Serie bereits in ausgewählten Geräten wie dem iPhone Air verbaut. Experten gehen davon aus, dass das Unternehmen diese Chips in allen seinen iPhones einführen wird, sobald sie im nächsten Jahr die Leistung ihrer Qualcomm-Pendants übertreffen.
Preis? Nicht so schmerzhaft, wie Sie vielleicht denken
Da das iPhone zum 20. Jubiläum voraussichtlich deutlich fortschrittlicher wird als seine Vorgänger, könnten sich einige Kunden verständlicherweise Sorgen über eine Preiserhöhung machen. Ein neues Gerücht deutet jedoch darauf hin, dass dieses Sondermodell in der iPhone-Generation 2027 tatsächlich der Pro-Klasse entsprechen wird, anstatt eine neue Produkt-Klasse zu bilden. Auch wenn Apple die Preise noch anheben könnte, wird der potenzielle Anstieg vermutlich nicht drastisch ausfallen. Da das kommende faltbare iPhone Ultra voraussichtlich rund 2.000 US-Dollar kosten wird, wird das Unternehmen wahrscheinlich einen deutlichen Preisabstand zwischen seinen verschiedenen iPhone-Modellen beibehalten wollen.
Nesta sexta-feira, confira e aproveite a nossa seleção de promoções na App Store!
O Pawell é um aplicativo voltado ao bem-estar e à rotina de pets, oferecendo uma experiência simples e acessível para tutores que querem organizar cuidados diários.
A proposta do nosso destaque do dia é reunir, em um só lugar, informações como alimentação, passeios, vacinas e consultas veterinárias, criando uma espécie de agenda personalizada para cada animal, em uma interface limpa e intuitiva — que facilita o uso mesmo para quem não está acostumado com apps de gerenciamento.
O ponto negativo fica por conta da limitação de idiomas (só inglês). Registre hábitos e tenha as informações de seu pet na palma da mão! 🦮🐈
Abaixo outros jogos/apps que, juntos, somam mais de R$90 em descontos:
Jogos
Jogo de estratégia.
Corrida aquática.
Xadrez.
Puzzles.
Aplicativos
Utilitário para golfe.
Canais digitais.
Guia do céu.
Aproveite as ofertas e tenha um excelente final de semana! Vale lembrar que as ofertas são sempre por tempo limitado, então é bom correr. 🏎️
Um Apple I funcional, de 1977, entrou em leilão pela RR Auction. E o destaque vai para o seu valor estimado, de US$300 mil — os lances começam em US$10 mil.
Ele é um dos 50 modelos do segundo lote produzido pela Apple e está instalado em uma mala adaptada a partir de uma máquina de escrever Smith-Corona, sendo restaurado pelo especialista Corey Cohen, em junho, para funcionamento.
Divulgação/RR Auction
O modelo do leilão, “Neumark”, destaca-se por incluir mais do que a placa de circuito montada, a única coisa que os compradores do Apple I recebiam ao adquirir a máquina.
O item faz parte da segunda parte do “Steve Jobs & the Computer Revolution: The Apple 50th Anniversary Auction”, um leilão comemorativo que inclui objetos históricos da Apple, como um iPhone original lacrado, um protótipo do primeiro iPod — cada um podendo chegar a um valor de US$50 mil —, documentos como um cartão de visitas da Maçã assinado por Steve Jobs, um cheque da Apple assinado por ele (destinado a Elizabeth Holmes, primeira responsável pela contabilidade da empresa) e, ainda, itens pessoais do cofundador e ex-CEO 1Chief executive officer, ou diretor executivo. da Maçã.
Os lances poderão ser feitos até o dia 20 de agosto, às 18h (horário da Costa Leste dos Estados Unidos). Às 19h, entra em vigor a regra de prorrogação automática do leilão, que estende-o em intervalos de 30 minutos a partir do registro de novos lances.
As ferramentas de inteligência artificial estão mudando a forma como criamos e compartilhamos conteúdos de viagem. Hoje, uma simples fotografia pode se transformar num vídeo dinâmico, com movimentos, efeitos e uma narrativa mais envolvente.
Com plataformas como o AIReel, é possível converter fotos de viagem em vídeo de forma rápida, criando memórias digitais mais vivas sem precisar de experiência em edição profissional.
Por que cada vez mais pessoas estão transformando fotos de viagem em vídeos com IA
Durante anos, as fotografias foram a principal forma de guardar momentos de viagem. No entanto, à medida que o consumo de vídeo continua a crescer, muitas pessoas começaram a procurar formas mais dinâmicas de reviver e compartilhar essas experiências.
A inteligência artificial está tornando este processo mais simples. Em vez de depender de programas complexos de edição, usuários podem transformar fotografias estáticas em pequenos vídeos com movimento, transições e efeitos visuais em poucos minutos.
Ferramentas como o AIReel permitem fazer esta transformação de forma acessível, ajudando qualquer pessoa a converter imagens de viagem em vídeos mais envolventes sem precisar de conhecimentos avançados de edição.
Como a IA está transformando fotos de viagem em memórias digitais vivas
Uma fotografia consegue guardar um momento, mas um vídeo consegue transmitir melhor a sensação desse momento. É aqui que a inteligência artificial começa a mudar a forma como as pessoas preservam as suas memórias de viagem.
Transformar imagens estáticas em histórias animadas
Com a tecnologia atual, uma fotografia de uma paisagem, cidade ou momento especial pode ganhar movimento natural. A IA consegue criar transições, pequenos movimentos de câmera e efeitos que tornam a experiência mais próxima de um vídeo real.
Criar vídeos personalizados a partir de fotografias
Cada viagem tem uma história diferente, e as ferramentas de IA permitem transformar várias fotografias numa sequência com ritmo e estilo próprios. Recursos de conversão de imagem em vídeo com IA ajudam usuários a criar vídeos únicos, combinando fotografias, animações e estilos visuais sem processos complicados.
Recuperar e valorizar momentos antigos
Muitas pessoas têm centenas ou até milhares de fotografias guardadas no telefone ou no computador que raramente voltam a ver. Transformar algumas dessas imagens em vídeos pode ser uma forma simples de recuperar memórias esquecidas e dar-lhes um novo significado.
Criar conteúdos de viagem mais envolventes
Em vez de publicar apenas uma fotografia, os viajantes podem criar pequenas histórias em vídeo. Ferramentas como o AIReel, uma solução de imagem para vídeo IA, permitem converter imagens estáticas em vídeos com movimento, ajudando criadores a produzir conteúdos mais atrativos e dinâmicos.
Como criar vídeos de viagem mais envolventes a partir das suas fotografias
Muitas pessoas gostam de fotografar durante as viagens para guardar os melhores momentos, mas transformar essas imagens em vídeos interessantes pode ser um processo demorado e complicado. Com as ferramentas de IA, criar vídeos de viagem personalizados a partir de fotografias tornou-se uma tarefa muito mais simples e acessível.
Escolha as fotografias que melhor representam a viagem
Antes de criar um vídeo, selecione imagens que contem uma história. Uma boa combinação de paisagens, pessoas e pequenos detalhes da viagem ajuda a criar um resultado mais emocional e envolvente.
Organize as imagens e defina o estilo do vídeo
Pense no tipo de experiência que pretende transmitir. Pode optar por um estilo mais cinematográfico, descontraído ou focado nas redes sociais, dependendo do objetivo final do vídeo.
Use uma ferramenta de IA para transformar imagens em vídeo
Com ferramentas como o AIReel, o processo de criação torna-se mais rápido. Basta carregar as fotografias, adicionar um prompt com a descrição do movimento ou estilo pretendido, e a plataforma gera rapidamente um vídeo de viagem mais dinâmico e atrativo a partir das imagens.
Ajuste o resultado antes de compartilhar
Depois de gerar o vídeo, pequenos ajustes podem melhorar a experiência final. Escolher a duração adequada, adicionar música ou adaptar o formato para plataformas como Instagram, TikTok ou YouTube Shorts pode tornar o conteúdo mais apelativo.
O futuro das memórias digitais criadas com IA
A forma como guardamos as nossas viagens está mudando. As fotografias continuam sendo importantes, mas os vídeos oferecem uma maneira mais próxima de reviver sons, movimentos e emoções associadas a cada momento.
Com ferramentas de inteligência artificial cada vez mais acessíveis, transformar uma coleção de fotografias numa história visual deixará de ser algo reservado a profissionais de edição. Para muitos viajantes, será simplesmente uma nova forma de contar as suas próprias experiências.
3D render claiming to depict Apple’s first foldable iPhone (image: Jon Prosser)
Apple is poised to make one of the most impressive debuts in recent smartphone history. According to Counterpoint Research’s latest forecast, the company’s first foldable iPhone is expected to capture a remarkable 25% share of global foldable smartphone shipments in 2026 — its very first year (really, quarter) in the category — while helping propel the overall market to robust 21% year-over-year growth.
This is no ordinary product launch. In a segment long dominated by a handful of Android players, Apple is projected to debut in a clear second place, ahead of Huawei (24%) and closing the gap dramatically on market leader Samsung, whose share is forecast to decline from 40% in 2025 to 32%. Motorola and HONOR are expected to see further erosion of their positions, underscoring how Apple’s entry is poised to reshape the competitive landscape overnight.
Global Foldable Smartphone Shipment Share by OEM, 2025 vs 2026F Source: Counterpoint Foldable Smartphone Market Forecast
What makes this projection especially powerful is the nature of the demand Apple is expected to unlock. Counterpoint notes that Apple’s arrival will intensify competition specifically in the premium book-type foldable segment—the form factor that prioritizes productivity, multitasking, and expansive screen real estate over pure novelty. As AI features evolve beyond simple chat into everyday workflows such as document summarization, content editing, schedule management, and seamless cross-app information movement, a wider, more flexible canvas becomes essential. Apple’s anticipated design approach aligns perfectly with this shift, positioning the foldable iPhone as a natural extension of the company’s longstanding focus on refined user experience, seamless ecosystem integration, and premium craftsmanship.
Samsung is set to retain the overall lead for now, but the narrowing of its advantage to just seven percentage points over Apple highlights the disruptive force of Cupertino’s entry. Other brands that once held meaningful shares are projected to lose ground, illustrating how a single, highly anticipated Apple product can redefine market dynamics and accelerate category maturation.
The 21% growth forecast for the global foldable market in 2026 is itself a vote of confidence in the category’s future, and Counterpoint explicitly ties much of that expansion to Apple’s influence. By bringing its massive, loyal customer base, rigorous attention to durability and software optimization, and unmatched brand prestige into the foldable arena, Apple is expected to expand the total addressable market rather than merely redistribute existing demand. Premium book-style devices stand to benefit most, moving foldables further from experimental gadgets toward mainstream productivity tools.
For years, observers have waited for Apple’s carefully timed move into foldables. The Counterpoint numbers suggest that timing was deliberate and strategic. Rather than rushing to market, Apple appears positioned to enter with a product that not only claims a quarter of all foldable shipments in its first quarter, but also elevates the entire segment—raising expectations for design excellence, software polish, and real-world utility.
In short, 2026 is shaping up as the year the foldable smartphone market comes of age, and Apple is set to be one of its primary architects. Capturing 25% share on debut is more than a strong start; it is a clear signal that when Apple decides a category is ready, the industry—and consumers — take notice.
MacDailyNews Take: And, in 2027, if they don’t actually exceed Counterpoint’s projection and claim the crown straight off in Q226, after a mere three months on the market, Apple’s iPhone will be No.1 in foldable smartphones. Apple’s well-heeled customer base guarantees it.
As with fingerprint and facial recognition, when Apple debuts a foldable iPhone, then foldable smartphones will have been done right. – MacDailyNews, January 17, 2019
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Mesmo não sendo o modelo mais popular da mais recente safra de telefones da Apple, o iPhone Air certamente foi o modelo que roubou as atenções.
Com um design ultrafino de 5,64mm de espessura, ele traz vários recursos poderosos, como o processador A19 Pro (com uma GPU 1Graphics processing unit, ou unidade de processamento gráfico. de 5 núcleos), uma câmera 2-em-1 Fusion de 48 megapixels, o botão de Ação (Action Button) e o Controle da Câmera (Camera Control).
Se você está atrás desse modelo, hoje a Amazon está com uma promoção excelente. Trata-se da versão com a maior capacidade disponível (1TB), nas cores branco-nuvem ou dourado-claro. Ele está saindo por R$8.499, parceláveis em até 12x no cartão de crédito!
iPhone Air de 1TB
Parcelado: de R$13.499,00 por R$8.499,00 em até 12x À vista no Pix: de R$12.149,10 por R$7.609,10
🛍️ Produto vendido pela Amazon; o preço aparece na finalização do pedido💰https://t.co/PFQtc7pgoC
Considerando que o preço tabelado desse modelo aqui no Brasil é de R$13.499, estamos diante de um desconto de incríveis 37%!
Para quem preferir pagar à vista no Pix, o valor fica ainda melhor: ele cai para R$7.609,10 — também um desconto de 37% em comparação com o valor cobrado pela Apple na mesma modalidade de pagamento, de R$12.149,10.
Para chegar a esses valores, basta adicionar o iPhone Air no carrinho para garantir mais R$400 de desconto sobre o preço anunciado.
Todos os descontos de promoções divulgadas pelo MacMagazine são calculados com base nos preços sugeridos pela Apple ou por outras fabricantes. Pode ser que um determinado produto seja comumente encontrado por valores inferiores em redes varejistas, mas a nossa base de comparação é sempre em cima das tabelas oficiais.
Se você não é louco, é claro que gosta de economizar. E, para isso, o MacMagazine tem diversas opções para ajudar você a conseguir comprar o seu produto Apple pagando menos!
NOTA DE TRANSPARÊNCIA: O MacMagazine recebe uma pequena comissão sobre vendas concluídas por meio de links deste post, mas você, como consumidor, não paga nada mais pelos produtos/serviços usando os nossos links de afiliado.
Notas de rodapé
1
Graphics processing unit, ou unidade de processamento gráfico.
O iPhone 16 Plus é uma excelente opção para quem quer um smartphone da Apple, já que ele traz recursos bem interessantes em sua lista de especificações técnicas — e certamente receberá muitas atualizações de software nos próximos anos.
Como exemplos, podemos destacar a tela grande, de 6,7 polegadas, o conjunto de duas câmeras (com sistema Fusion de 48 megapixels e câmera ultra-angular de 12MP) e o processador A18, além da presença do Controle da Câmera (Camera Control), do botão de Ação (Action Button) e do suporte à Apple Intelligence.
Se levarmos em conta que o preço tabelado desse modelo no Brasil é de R$8.499 nessa mesma modalidade de pagamento, estamos diante de um desconto de 24%!
Já para quem preferir pagar à vista no Pix, o preço fica ainda melhor: ele cai para R$5.849,10 — um desconto também de 24% em relação ao preço à vista da Apple, de R$7.649,10.
Todos os descontos de promoções divulgadas pelo MacMagazine são calculados com base nos preços sugeridos pela Apple ou por outras fabricantes. Pode ser que um determinado produto seja comumente encontrado por valores inferiores em redes varejistas, mas a nossa base de comparação é sempre em cima das tabelas oficiais.
Se você não é louco, é claro que gosta de economizar. E, para isso, o MacMagazine tem diversas opções para ajudar você a conseguir comprar o seu produto Apple pagando menos!
NOTA DE TRANSPARÊNCIA: O MacMagazine recebe uma pequena comissão sobre vendas concluídas por meio de links deste post, mas você, como consumidor, não paga nada mais pelos produtos/serviços usando os nossos links de afiliado.
O governo dos Estados Unidos aplicou uma tarifa de 10% para importações de cerca de 60 países, incluindo alguns dos territórios onde os produtos da Apple são montados.
Resultado de uma investigação conduzida pelo Representante de Comércio dos Estados Unidos (United States Trade Representative, ou USTR) sobre o possível uso de trabalho forçado na produção de bens, as novas medidas tributárias entram em vigor hoje, substituindo a tarifa geral de 10% sobre importações imposta pela administração de Donald Trump, que deixou de valer após decisão da Suprema Corte americana.
O memorando publicado pela Casa Branca prevê algumas exceções à aplicabilidade do imposto, isentando itens que causam impactos econômicos generalizados caso sejam tarifados, além de produtos que não possam ser produzidos em quantidade suficiente ou a preços competitivos nos EUA — o que hipoteticamente poderia ser uma brecha para a Apple, que poderia argumentar não ter capacidade de realocar a sua cadeia de suprimentos para o território americano sem comprometer os preços praticados.
O documento ainda prevê isenção das tarifas para produtos em que a medida não contribui de forma significativa para eliminar as práticas que motivaram sua elaboração.
Por tudo isso, é razoável afirmar que as isenções não deverão se aplicar aos produtos da Apple de imediato — e o CEO 1Chief executive officer, ou diretor executivo. da empresa, Tim Cook, poderá ter que entrar em campo novamente para negociar novos termos com o presidente Trump, antes mesmo de deixar o cargo para John Ternus.
Before you jump into the specific iPhone models, think about what matters most to you: battery life for all-day use, camera quality for photos and video, screen size for media or gaming, and how much you’re willing to spend. These simple priorities will help narrow down whether you should choose a Pro model, a middle option like the standard iPhone 17, a lightweight iPhone Air, or a more budget-friendly choice.
Deciding which iPhone to buy has always been tricky and no doubt you have many questions. Which screen size is best for you, and how much storage do you need? Should you save money by selecting an older model, or should you splash out on the latest iPhone? Which iPhone is the best compromise between specs and value for money?
In this article, we talk you through each of the phones currently available from Apple, to help you decide which is best for you. We discuss iPhone prices, specs and features, paying particular attention to the cameras, screens and durability, and how the design of each handset differs, so you should leave feeling much more confident about which iPhone you should get.
For more help with your choice see our full reviews of the latest iPhones (linked below) and our Best iPhone comparison chart where we compare all the new iPhones with the iPhones still being sold by Apple.
Should I buy an iPhone now?
Summer is usually the worst time to buy an iPhone, but 2026 is an exception. Apple recently raised Mac and iPad prices but left iPhones unchanged, leading many analysts to expect the iPhone 18 Pro models to become significantly more expensive when they launch this September.
That makes the iPhone 17 Pro a strong buy right now. The rumored iPhone 18 Pro upgrades don’t appear substantial enough to justify an expected price increase of around $200 or more.
The standard iPhone 17 is an even easier recommendation. Its successor isn’t expected until spring 2027, so it should remain Apple’s current base flagship for almost another year. Starting at $799/£799 with 256GB of storage, it’s also one of the best values in the lineup.
The exceptions are the rumored foldable iPhone Ultra, if that’s the model you want, and the iPhone 18 Pro Max if you’re willing to pay more for its expected camera improvements.
If you need a new phone now, the iPhone 17 or iPhone 17 Pro are excellent buys that could save you money compared with waiting for the iPhone 18 and 18e, which aren’t expected until spring 2027.
Model
Model
Model
iPhone 17
Yes
No successor until spring 2027; current price is stable
iPhone 17 Pro
Yes
Avoids expected $200+ price hike on 18 Pro; similar AI features
iPhone 17 Pro Max
Consider
Best battery/camera today, but 18 Pro Max may improve further
iPhone 17e
Yes
Budget-friendly; successor not due until 2027
iPhone Air
If discounted
Air 2 coming spring 2027, but current deals are strong
iPhone 18 Pro & Max
Wait
Expected September with higher price and incremental upgrades
iPhone Ultra (foldable)
Wait
First-gen product; likely expensive and flawed
Best iPhone 2026
For most people, Apple’s standard iPhone 17 offers the best mix of performance, battery life, and price… but the 17 Pro and Max models make sense if you care about photography or video.
In terms of power and features, the ‘best’ iPhone is either the iPhone 17 Pro or 17 Pro Max, but these iPhoned aren’t necessarily the best for you due to their high price tag. Luckily there is a perfect iPhone for everyone, with each model offering the perfect compromise of features to price. For 2026 we think that the iPhone 17 is a good all-rounder thanks to the new features that bring it closer than ever to the pro models.
Here is a quick-at-a-glance comparison of all the iPhones Apple currently sells, from the ultimate iPhone to the cheapest iPhone you can buy right now. Below this section you can read more about how each iPhone compares in terms of camera, battery life, screen, cost, and other important factors.
1. Apple iPhone 17 Pro Max – Biggest display, longest battery life, best camera
Price comparison from over 24,000 stores worldwide
Product
Price
Price comparison from Backmarket
What is the iPhone 17 Pro Max best for? The iPhone 17 Pro Max is Apple’s ultimate iPhone for photography, videography and all-day battery life, making it the best choice for demanding users and content creators.
Why buy the iPhone 17 Pro Max? The iPhone 17 Pro Max combines Apple’s most advanced camera system with the longest battery life ever in an iPhone, making it ideal for capturing photos and 4K video without compromise. It also delivers class-leading performance from the A19 Pro chip, fast USB 3 transfers and enough power for professional creative work as well as everyday use.
Who should buy the iPhone 17 Pro Max? Anyone who wants the best iPhone cameras, the longest battery life and flagship performance, especially photographers, videographers and power users.
Who should avoid the iPhone 17 Pro Max? Anyone who wants a lighter, more affordable iPhone or doesn’t need pro-level camera features should consider the standard iPhone 17 instead.
Key specs
Starts at: $1,199 / £1,199 (256GB)
Display: 6.9-inch Super Retina XDR OLED with ProMotion (120Hz)
Chip: A19 Pro
Storage: 256GB–2TB
Cameras: Triple 48MP system (Main, Ultra Wide and 4x Telephoto) with up to 8x optical-quality zoom
Battery: Up to 39 hours of video playback
Buy now or wait? Buy the iPhone 17 Pro Max now if you want the best iPhone available today. However, if you always want Apple’s very best camera system and longest battery life, the iPhone 18 Pro Max is expected to introduce more meaningful camera improvements, although you’ll likely pay a substantial premium.
Price comparison from over 24,000 stores worldwide
Product
Price
Price comparison from Backmarket
What is the iPhone 17 Pro best for? People who want the best compact iPhone, with flagship performance and an outstanding camera system.
Why buy the iPhone 17 Pro? It combines Apple’s A19 Pro chip with one of the best camera systems on any smartphone, including three 48MP rear cameras that deliver excellent photos and video. It also offers a 6.3-inch OLED display, strong all-day battery life and premium build quality in a size that’s easier to handle than the Pro Max.
Who should buy it? Anyone who wants Apple’s best cameras and performance without stepping up to the larger Pro Max.
Who should avoid it? Owners of an iPhone 16 Pro or anyone happy with the regular iPhone 17, as the upgrades may not justify the extra cost.
Key specs:
Starts at: $999 / £999
Display: 6.3-inch Super Retina XDR OLED with 120Hz ProMotion
Chip: Apple A19 Pro
Storage: 256GB–1TB
Cameras: 48MP main + 48MP ultrawide + 48MP telephoto, 18MP front camera
Battery: Up to 33 hours of video playback
Buy now or wait? Buy now if you want a premium compact iPhone – the iPhone 17 Pro remains one of Apple’s best all-round phones, and the improvements expected in the iPhone 18 Pro are unlikely to justify waiting unless you specifically want the newest model.
Price comparison from over 24,000 stores worldwide
Product
Price
Price comparison from Backmarket
What is the iPhone 17 best for? The iPhone 17 is the best all-round iPhone for most people, offering flagship features and excellent value without the Pro price.
Why buy iPhone 17? The iPhone 17 brings several upgrades that were previously exclusive to Pro models, including a larger 6.3-inch 120Hz ProMotion display with always-on support, while doubling the base storage to 256GB without increasing the starting price. It also delivers superb battery life, excellent everyday performance from the A19 chip, and a significantly improved front camera, making it one of Apple’s best-value iPhones in years.
Who should buy it? Anyone who wants the best balance of price, performance and features without paying extra for the Pro models.
Who should avoid it? Mobile photographers, videographers and power users who need a telephoto camera, faster USB transfers or the most advanced camera system should choose the iPhone 17 Pro instead.
Key specs:
Starts at: $799 / £799 (256GB) Display: 6.3-inch OLED ProMotion (120Hz) Chip: A19 Storage: 256GB–512GB Cameras: 48MP main + 48MP ultrawide, 24MP front camera Battery: Up to 27 hours video playback
Buy now or wait? Buy now – the iPhone 17 delivers excellent value, and with the iPhone 18 unlikely to launch before the spring, and expected to bring higher prices rather than major upgrades, it’s a smart purchase today
Price comparison from over 24,000 stores worldwide
Product
Price
Price comparison from Backmarket
What is the iPhone Air best for? The iPhone Air is best for people who want the thinnest, lightest iPhone ever without giving up flagship performance.
Why buy the iPhone Air? The iPhone Air’s standout feature is its incredibly thin 5.6mm titanium design, which makes it feel noticeably lighter and more comfortable than any other large-screen iPhone. Despite its slim profile, it still delivers flagship-level performance with the A19 Pro chip, a gorgeous 6.5-inch ProMotion OLED display, and a much-improved Center Stage front camera.
Who should buy iPhone Air? Anyone who values an ultra-light, premium iPhone with a larger display and is willing to trade camera versatility and battery life for its unique design.
Who should avoid iPhone Air? Photography enthusiasts and heavy users who want the best battery life, multiple rear cameras, or stereo speakers should choose an iPhone 17 Pro instead.
Key specs:
Starts at: $999 / £999 (256GB)
Display: 6.5-inch OLED ProMotion (120Hz)
Chip: A19 Pro (5-core GPU)
Storage: 256GB–1TB
Cameras: 48MP main + 18MP Center Stage front camera
Battery: Up to 23 hours video playback
Buy now or wait? Buy now if you love its unique thin-and-light design – it’s unlike any other iPhone – but if battery life and camera versatility matter more, the iPhone 17 Pro offers better value for the money. We often see a decent discount on this handset, especially in the U.K. where it’s sold off contract.
Price comparison from over 24,000 stores worldwide
Product
Price
Price comparison from Backmarket
What is the iPhone 17e best for? The iPhone 17e is the best-value entry point into the iPhone lineup, offering flagship-level performance and long-term software support at Apple’s lowest price.
Why buy iPhone 17e? The iPhone 17e delivers excellent everyday performance thanks to the A19 chip while adding meaningful upgrades over its predecessor, including MagSafe support and 256GB of base storage. Its attractive design, solid battery life and lower price make it an easy recommendation for anyone who doesn’t need the advanced cameras or display features of the Pro models.
Who should buy iPhone 17e? Anyone upgrading from an iPhone 12 or 13, switching from Android, or buying their first iPhone without paying flagship prices.
Who should avoid iPhone 17e? Photography enthusiasts and power users who want multiple rear cameras, an always-on display or a high-refresh-rate screen should look at the iPhone 17 or iPhone 17 Pro instead.
Key specs:
Starts at: $599 / £599 (256GB)
Display: 6.1-inch Super Retina XDR OLED
Chip: A19
Storage: 256GB–512GB
Cameras: 48MP Fusion main (with 2x optical-quality zoom) + 12MP TrueDepth front
Battery: Up to 26 hours of video playback
Buy now or wait? Buy now – the iPhone 17e is new for 2026, offers excellent value, and isn’t expected to be replaced until early 2027.
Price comparison from over 24,000 stores worldwide
Product
Price
Price comparison from Backmarket
What is the iPhone 16 Plus best for? With no iPhone 17 Plus in Apple’s current lineup, the iPhone 16 Plus is the only affordable large-screen iPhone, pairing a spacious 6.7-inch display with a significantly lower price than the Pro Max.
Why buy iPhone 16 Plus? The iPhone 16 Plus remains a compelling choice because Apple didn’t release a successor, making it the only large-screen, non-Pro iPhone available. Its larger chassis also accommodates a bigger battery, delivering up to 27 hours of video playback.
Who should buy iPhone 16 Plus? Anyone who wants a large-screen iPhone without paying Pro Max prices, especially those who value long battery life and a display that’s easier to read.
Who should avoid iPhone 16 Plus? Buyers who want a 120Hz ProMotion display, an always-on display or a dedicated telephoto camera should consider an iPhone Pro model instead. The 128GB base storage may also be limiting for some users.
Key specs:
Starts at: $799 / £799 (128GB)
Display: 6.7-inch Super Retina XDR OLED
Chip: A18
Storage: 128GB–256GB
Cameras: 48MP main + 48MP ultrawide + 12MP TrueDepth front
Battery: Up to 27 hours of video playback
Buy now or wait? Buy now – with no iPhone 17 Plus available, the iPhone 16 Plus remains the best-value way to get a large-screen iPhone without paying Pro Max prices.
Price comparison from over 24,000 stores worldwide
Product
Price
Price comparison from Backmarket
What is the iPhone 16 best for? The iPhone 16 offer Apple Intelligence features and an excellent camera at a lower price.
Why buy the iPhone 16? The iPhone 16 still delivers fast everyday performance thanks to its A18 chip, supports Apple Intelligence, and has an excellent 48MP main camera. It’s a capable phone, but its biggest advantage is simply that it can often be found discounted below the newer models.
Who should buy the iPhone 16? Budget-conscious buyers who can find it at a significant discount and want a dual-camera iPhone.
Who should avoid it? Most buyers should skip it, as the iPhone 17 and iPhone 17e offer better value, with newer hardware and improved specifications for little or no extra cost.
Key specs
Starts at: $699 / £699
Display: 6.1-inch Super Retina XDR OLED
Chip: A18
Storage: 128GB, 256GB or 512GB
Cameras: 48MP main + 12MP ultrawide
Battery: Up to 22 hours of video playback
Buy now or wait? Don’t buy at full price. Unless you find a substantial discount, the iPhone 17 and iPhone 17e are better-value purchases.
Each year, Apple reduces the price of the older iPhone models it continues to sell after introducing a new generation. The tables below show current pricing in the U.S., U.K., Canada and Australia (scroll across to see your region).
In the U.S., iPhone prices are often advertised with carrier subsidies, while unlocked models cost more. In the U.K. and many other countries, Apple sells iPhones unlocked, allowing you to use your existing SIM or switch networks whenever you like.
Will iPhone prices increase? There is a strong chance they will. Apple raised Mac and iPad prices in June because of a global RAM shortage but left iPhone prices unchanged. Many analysts believe that was only a temporary reprieve, with the iPhone 18 Pro models expected to receive a significant price increase when they launch in September 2026. If you’re planning to buy a Pro model, purchasing an iPhone 17 Pro now could help you avoid paying more for relatively modest upgrades.
Model
Release date
Storage options
U.S. Price
U.K. Price
Canada Price
Australia Price
iPhone 17 Pro Max
September 2025
256GB 512GB 1TB 2TB
$1,199 $1,399 $1,599 $1,999
£1,199 £1,399 £1,599 £1,999
$1,749 $2,049 $2,349 $2,949
$2,199 $2,549 $2,899 $3,799
iPhone 17 Pro
September 2025
256GB 512GB 1TB
$1,099 $1,299 $1,499
£1,099 £1,299 £1,499
$1,599 $1,899 $2,199
$2,049 $2,399 $2,749
iPhone Air
September 2025
256GB 512GB 1TB
$999 $1,199 $1,399
£999 £1,199 £1,399
$999 $1,199 $1,399
$1,799 $2,199 $2,599
iPhone 17
September 2025
256GB 512GB
$799 $999
£799 £999
$1,129 $1,429
$1,399 $1,799
iPhone 16 Plus
September 2024
128GB 256GB
$799 $899
£799 £899
$1,149 $1,299
$1,399 $1,699
iPhone 16
September 2024
128GB
$699
£699
$999
$1,249
iPhone 17e
March 2026
256GB 512GB
$599 $799
£599 £799
$899 $1,199
$999 $1,399
iiPhone prices July 2026.
You don’t have to pay full price for a new iPhone. Read our iPhone deals roundup for more advice on getting the lowest possible price from various different resellers and the best contract deals.
Design: How do the iPhones compare?
The iPhone line up for most of 2026.
Apple
Camera Control button: The whole iPhone 17 line up, the iPhone Air, and the iPhones 16 and 16 Plus all feature the Camera Control button on the side of the iPhone. The iPhone 17e lacks this button. The Camera Control button opens the Camera app and you can press it again to take a photo or record a video. The button is actually touch sensitive so you can use various gestures, such as sliding your finger over it to adjust exposure, for example. On the iPhone 17e you can set the Action button to open the camera and take a photograph, but you can’t fine tune settings in the same way.
Action Button: The Action Button features on the whole of the iPhone 16 and 17 line up, and the iPhone Air. It is a customisable button that can perform certain actions, such as turning on the flashlight or silent mode. The Action Button is above the volume controls in the same position as the mute button on older iPhones.
Dynamic Island: From the front all the iPhones are visually similar. Each iPhone has an area at the top of the screen that conceals the front camera and Face ID technology. On the iPhone 16e this is referred to as the notch. On the iPhone 17 series, iPhone Air and the iPhone 16 and 16 Push this is a smaller pill shaped adaptive area called the Dynamic Island that can display Live Activities and other software elements in a way that makes the notch a little more useful.
Camera layout: Turn the iPhones over and the differences become much clearer. As you can see from the image above, the iPhone 17 Pro and Pro Max have three lenses laid out in a triangle formation. For these models the flash and LiDAR scanner have been moved to the other side of what Apple is calling the Camera Plateau, where in older models they were closer to the lenses. The iPhone 16 has two lenses, one above the other, and the iPhone Air has a single lens on it’s own Camera Plateau that stretches the width of the iPhone, unlike the single lens of the iPhone 17e.
Dimensions The most obvious difference is the dimensions and weight of each phone. We’ve detailed these in the chart below.
Colors: While it’s very likely that you will put your iPhone in a case and never look at the color on the back again, the color choices available for each iPhone model is another area where there is a lot of difference. You can see the different colors on offer in the chart below.
Here’s how the dimensions and colors compare:
iPhone
Dimensions
Weight
Colors
iPhone 17 Pro Max
6.43 inches (163.4 mm) x 3.07 inches (78 mm) x 0.34 inch (8.75 mm)
8.15 ounces (231 grams)
Cosmic Orange, Deep Blue, Silver
iPhone 17 Pro
5.91 inches (150 mm) x 2.83 inches (71.9 mm) x 0.34 inches (8.75 mm)
7.20 ounces (204 grams)
Cosmic Orange, Deep Blue, Silver
iPhone 17
5.89 inches (149 mm) x 2.81 inches (71.5 mm) x 0.31 inches (7.95 mm)
6.24 ounces (177 grams)
Lavender, Sage, Mist Blue, White, Black
iPhone Air
6.15 inches (156.2 mm) x 2.94 inches (74.7 mm) x 0.22 inches (5.82 mm)
6.24 ounces (177 grams)
Sky Blue, Light Gold, Cloud White, Space Black
iPhone 16 Plus
6.33 inches (160.9 mm) x 3.06 inches (77.8 mm) x 0.31 inch (7.80 mm)
7.03 ounces (199 grams)
Ultramarine, Teal, Pink, White, Black
iPhone 16
5.81 inches (147.6 mm) x 2.82 inches (71.6 mm) x 0.31 inch (7.80 mm)
6.00 ounces (170 grams)
Ultramarine, Teal, Pink, White, Black
iPhone 17e
5.78 inches (146.7 mm) x 2.82 inches (71.5 mm) x 0.31 inch (7.80 mm)
5.88 ounces (167 grams)
Black, White, Soft Pink
How Apple’s iPhone lineup compares, summer 2026.
Screen: How are the iPhone displays different?
The Pro and Pro Max iPhones used to be the only iPhones to offer ProMotion, which allows for an adaptive refresh rates, with the refresh rate going as high as 120Hz for really smooth scrolling and as low as 1Hz. This is no longer the case: the iPhone 17 and iPhone Air also feature ProMotion screens. And is doesn’t stop there: the iPhone 17 and iPhone Air also feature Always-On displays, which was another feature previously reserved for the Pro models. As a result the iPhone 17, 17 Pro, 17 Pro Max and iPhone Air all have identical screens.
The iPhone 16, 16 Plus and 16e lack the ProMotion and Always-On displays, the peak outdoor brightness is higher on the newer iPhones as well, with the 17-series offering 3,000 nits peak, compared to 2,000 on the iPhone 16 and 16 Plus. The peak brightness on the iPhone 16e is 1,200 nits. The ability for the screen to get very very dim (down to 1 nit) while still remaining usable is also key as it’s great for use in dark rooms. The iPhone 16e is the only iPhone in the current line up that lacks this dimming feature.
The Always-On screen, on all the iPhones except the 16e, means the iPhone can always display elements such as the time and date, notifications and Lock Screen widgets without it being necessary to wake the iPhone. The screen dims to minimize onscreen power usage to preserve battery life and it will turn off should you place it face down or walk away while wearing an Apple Watch.
The screen size may be the most important factor in your decision. If you prefer a larger screen, you’ll want the “Pro Max” version. The iPhone 17 Pro Max has a screen size of 6.9 inches diagonally. The next largest screen is on the iPhone 16 Plus at 6.7-inches, and then the iPhone Air at 6.5-inches. But even the iPhone 17 and 17 Pro have a 6.3-inch display which is by no means diminutive. The iPhone 16 and 17e have the smallest screens: both are 6.1-inches.
Camera: How do the iPhone cameras compare?
The iPhone 17 Pro and Pro Max have a new camera configuration on the rear side.
Foundry
Rear cameras
For many it’s the capabilities of the cameras that sell the iPhones, so it’s no wonder that every year Apple improves the camera on its iPhones, sometimes improving the tech, sometimes the software. The iPhone 17 still features a dual-camera array with wide and ultra-wide lenses, while only the Pro and Pro Max offer the additional telephoto lens.
In 2024 the iPhone 16 Pro and Pro Max gained a 48 megapixel Ultra Wide camera and the iPhone 16 and 16 Plus gained a 48MP Fusion Main camera, which is also a feature of the 16e.
This time all the rear cameras are upgraded to 48MP. In the case of the iPhone 17 Pro and Pro Max that’s three 48MP cameras, two for the iPhone 17. The iPhone Air has the same 48MP Fusion Main camera as the 16e. The 48MP upgrade across the board should mean more detail when you crop into images. On the iPhone 17 and iPhone Air the extra pixels mean you can shoot 12MP shots as if you had a 2x Telephoto lens. The 48MP images will take up a lot more space though, so it is possible to switch to shooting in a 24MP resolution.
The most impressive camera upgrade is reserved for the iPhone 17 Pro and Pro Max, of course, the telephoto zoom now achieves a 8x optical zoom, up from 5x. This extra lens is likely to be the reason why most people will opt for the 17 Pro over the standard iPhone 17. It offers a little more flexibility in terms of the kind of shots that can be taken, such as portraits and looming into the distance, and macro shots.
The pro models also offer pro video recording features, including ProRes video recording up to 4K at 120 fps, LOG video recording and Academy Color Encoding.
The iPhone 17e and iPhone Air feature a single-lens camera system, omitting certain advanced features found in higher-end models. However, they still delivers notable improvements over previous budget iPhones, with camera capabilities that are suitable for everyday photography needs.
Front ‘selfie’ camera
Foundry
The front camera on all the iPhones, aside from the iPhone 17e, is 18MP (the iPhone 17e retains the 12MP camera of its predecessor). The greater number of megapixels combined with a larger sensor results in more detailed images. The sensor isn’t only larger, it’s now square, which means that it is no longer necessary to turn the iPhone orientation to take portrait or landscape selfies, the image can be cropped for either orientation and can adjust on the fly to give a better framing, for example to include more people in a group shot.
This is also beneficial for FaceTime, because the Centre Stage feature can make sure that subjects are kept centred during a call.
Another feature for the late 2025 iPhones is the ability to record from the rear and front cameras at the same time, so you can capture your reaction.
Three rear cameras: 48MP Main (ƒ/1.78 aperture), 48MP Ultra Wide (ƒ/2.2 aperture) and 48MP Telephoto (ƒ/2.8 aperture), second-generation sensor-shift optical image stabilization, 8x, 4x, 1x, 2x, 0.5x optical zoom, Adaptive True Tone flash Front camera: TrueDepth front camera, 18 MP (ƒ/1.9 aperture)
Video: ProRes video recording up to 4K at up to 120 fps (with external recording), 4K video recording at up to 120 fps; 1080p HD video recording at up to 120 fps; HDR video recording with Dolby Vision up to 4K at 120 fps; Sensor-shift optical image stabilization for video; Spatial video up to 1080p at 30 fps
LOG video recording, Academy Color Encoding System, Photonic Engine, Night mode portraits, Night mode, new Photographic Styles, Macro photos, ProRaw, Smart HDR 5 Cinematic mode, Macro video recording, Action Mode, Audio zoom, wind noise reduction
iPhone 17
Two rear cameras: 48MP Main (ƒ/1.6 aperture), 48MP Ultra Wide (ƒ/2.2 aperture), sensor-shift optical image stabilization, 2x, 1x, 0.5x zoom, True Tone flash Front camera: TrueDepth front camera, 18MP (ƒ/1.9 aperture)
Video: 4K video recording at 24 fps, 25 fps, 30 fps or 60 fps; 1080p HD video recording at 25 fps, 30 fps or 60 fps; HDR video recording with Dolby Vision up to 4K at 30 fps; Sensor-shift optical image stabilization for video, Spatial video up to 1080p at 30 fps
Photonic Engine, Action Mode, Night mode, new Photographic Styles, Smart HDR 5 Cinematic mode, Audio zoom, wind noise reduction
iPhone Air
One rear cameras: 48MP Main (ƒ/1.6 aperture), optical image stabilization, 1x, 2x, zoom, True Tone flash Front camera: TrueDepth front camera, 18MP (ƒ/1.9 aperture)
Video: 4K video recording at 24 fps, 25 fps, 30 fps or 60 fps; 1080p HD video recording at 25 fps, 30 fps or 60 fps; HDR video recording with Dolby Vision up to 4K at 30 fps;Sensor-shift optical image stabilization for video, Spatial video up to 1080p at 30 fps
Photonic Engine, Action Mode, Night mode, new Photographic Styles, Smart HDR 5 Cinematic mode, Audio zoom, wind noise reduction
iPhone 16 and 16 Plus
Two rear cameras: 48MP Main (ƒ/1.6 aperture), 12MP Ultra Wide (ƒ/2.2 aperture), sensor-shift optical image stabilization, 2x, 1x, 0.5x zoom, True Tone flash Front camera: TrueDepth front camera, 12MP (ƒ/1.9 aperture)
Video: 4K video recording at 24 fps, 25 fps, 30 fps or 60 fps, 1080p HD video recording at 25 fps, 30 fps or 60 fps; HDR video recording with Dolby Vision up to 4K at 60 fps; Sensor-shift optical image stabilization for video, Spatial video up to 1080p at 30 fps
Photonic Engine, Action Mode, Night mode, new Photographic Styles, Smart HDR 5 Cinematic mode, Audio zoom, wind noise reduction
iPhone 17e
One rear cameras: 48MP Fusion camera (26mm, ƒ/1.6 aperture), optical image stabilization, 2x optical-quality Telephoto, digital zoom up to 10x, True Tone flash. Front camera: TrueDepth front camera, 12MP (ƒ/1.9 aperture)
Video: 4K Dolby Vision video recording at 24 fps, 25 fps, 30 fps or 60 fps; 1080p Dolby Vision video recording at 25 fps, 30 fps or 60 fps; 720p Dolby Vision at 30 fps; optical image stabilization for video
The camera features of the late 2025 iPhone lineup.
Safety features: Emergency protection
Apple introduced some safety features with the iPhone 14 series in 2022 and these are available on all iPhones since. These features include a Crash Detection feature and Satellite Connectivity for emergency phone calls.
Crash detection uses the gyroscope and accelerometer in the iPhones to recognize if the vehicle you are in has crashed. If the iPhone thinks you’ve been involved in a crash, it will call emergency services and notify your preferred contacts (unless you tell it not to).
All phones offer the ability to send an Emergency SOS, and the iPhone 14 and later can do so via satellite, which would be useful if you were in an area with no signal. You just need to be able to establish a clear view of the sky, and be in a country that supports the feature (many do now). Thanks to the feature your iPhone can alert the emergency services to your location in an emergency, the iPhone will also contact your emergency contact.
New for the 2025 iPhones are expanded emergency features, including the ability to text your location to emergency services via satellite.
Durability: Which iPhone is the toughest?
Which iPhone would be worse off if you dropped it?
Eugen Wegmann
Another factor in the choice of which iPhone to choose is how durable the model is. How likely are you to damage the iPhone?
All iPhones on sale right now offer a Ceramic Shield front, which should mean that the glass on the front is less likely to smash if you drop it. The iPhones 17 Pro Max, Pro, iPhone 17 and iPhone Air feature Ceramic Shield 2, which Apple says offers 3x better scratch resistance. The iPhone 17 Pro and Pro Max, and iPhone Air also have a Ceramic Shield back for extra protection.
Only the iPhone Air is constructed from Titanium. In 2024 the iPhone 16 Pro and Pro Max were Titanium, but for 2025 the Pro and Pro Max are aluminium, as is the iPhone 17, and the 16 and 16 Plus. Titanium is more durable than aluminum, however the construction of the iPhone 17 Pro from aerospace-grade 7000-series aluminium should mean that it is tough enough. The aluminum design is also beneficial for thermal management, for which the iPhone 17 Pro and Pro Max uses a vapour chamber for the first time.
Despite these design features for better durability, dropping an iPhone is likely to damage it, and scratches can still appear on surfaces, so we recommend using a case. For our recommendations see our round-up of the Best iPhone 17 cases and Best iPhone 16 cases.
The other way people damage their iPhones is by dropping them in water. All current iPhones are rated as water resistant to a depth of 6 meters for up to 30 minutes (IP68). That’s water resistant, not water proof, so we still wouldn’t recommend getting your iPhone wet though because Apple will know if it’s gotten wet and it could void your warranty should anything go wrong.
Specs: Storage and processor options
The A19 Pro in the iPhone 17 Pro and Pro Max is distinguished primarily by an extra GPU core (6-core GPU), though it also has super video hardware to support the Pro video features. The iPhone Air also shares the A19 Pro, but with one fewer GPU core (5-core GPU).
Our tests show that the A19 in the iPhone 17 is faster than the A18 found in the iPhone 16, 16 Plus. There is one fewer GPU core in the iPhone 17e (4-core GPU, compared to 5-core GPU in the 17, 16 and 16 Plus).
Missing from the newer iPhones is a 128GB storage configuration, with all models now starting with 256GB – including the 17e. The best news is that the iPhone 17 now starts with 256GB at the same price as the 128GB iPhone 16 used to be sold for. For this reason the 128GB iPhone 16 really looks like a poor deal in comparison, since it is only $100/£100 less and has half the storage.
Each iPhone is available in between three and four capacity options. It’s important to consider how much you need before buying because iPhones don’t have a microSD card slot that will allow you to add additional storage at a later date. For the typical iPhone user, 128GB might have proven too small, especially with 48MP images, but the 256GB starting point should be sufficient .
One reason you may not need more storage is if you choose to sync your data to the cloud. If you pay a monthly fee for iCloud storage all your data will be available on any of your devices, and crucially your photos will be stored in the cloud rather than on your device, freeing up many gigabytes of space. iCloud starts at $0.99/£0.99 for 50GB. See How much does iCloud cost for more information, including Australian and Canadian prices.
Before you decide how much storage you need have a look at your current phone’s usage (go to Settings > General > iPhone Storage) and think about how much space you really need. Read How much storage do you need on an iPhone? for more advice.
iPhone
Processor
Storage
Battery life
iPhone 17 Pro Max
A19 Pro chip, 6-core CPU, 6-core GPU
256GB 512GB 1TB 2TB
Up to 37 hours video playback, up to 50% charge in 20 minutes with 40W adapter
iPhone 17 Pro
A19 Pro chip, 6-core CPU, 6-core GPU
256GB 512GB 1TB
Up to 31 hours video playback, up to 50% charge in 20 minutes with 30W adapter or higher
iPhone Air
A19 Pro chip, 6-core CPU, 5-core GPU
256GB 512GB 1TB
Up to 27 hours video playback, up to 50% charge in 30 minutes with 20W or 30W adapter
iPhone 17
A19 chip, 6-core CPU, 5-core GPU
256GB 512GB
Up to 30 hours video playback, up to 50% charge in 20 minutes with 40W adapter or higher
iPhone 16 Plus
A18 chip, 6-core CPU, 5-core GPU
128GB 256GB
Up to 27 hours video playback, up to 50% charge in 35 minutes with 20W adapter or higher
iPhone 16
A18 chip, 6-core CPU, 5-core GPU
128GB
Up to 24 hours video playback, up to 50% charge in 30 minutes with 20W adapter or higher
iPhone 17e
A18 chip, 6-core CPU, 4-core GPU
256GB 512GB
Up to 26 hours video playback, up to 50% charge in 30 minutes with 20W adapter or higher
Battery: Battery life and charging
The iPhone 17 models offer a boost in battery life over the iPhone 16 series. Apple’s official battery life and charging times can be seen in the table above, but in our testing, the difference in battery life was even more pronounced—we saw battery life improvements across the range.
In the demanding Geekbench 4 battery test, the iPhone 17 lasted for 1,053 minutes, which is a 21 percent improvement on the iPhone 16’s 867 minutes. That’s ahead of the iPhone Air (880 minutes) and iPhone 17e (854 minutes). Unbeaten is the iPhone 17 Pro Max at 1,560 minutes. As a point of comparison, the iPhone 16 Pro in 2024 scored 988.
The current iPhones benefit from the efficiency of the A19-series chips and the new C1X cellular modem that uses 30% less energy.
Charging speeds are also improved with even new faster charging with a 40W charger.
Apple Intelligence, the suite of AI features that include writing tools, image generation, image recognition, “Genmoji” emoji generation, and new capabilities for Siri is available on all the iPhones currently sold by Apple. The discontinued iPhone 15 and 15 Plus did not support Apple Intelligence features, even though the iPhone 15 Pro and Pro Max were Apple Intelligence ready.
While there is nothing drastically important that you might miss out on if you don’t have Apple Intelligence right now, it’s likely that in time not having Apple Intelligence will be more of a hinderance than it is currently. As more impressive AI features arrive, we anticipate that Apple Intelligence capable phones will become even more attractive, so if you don’t want to be suffering from FOMO then get on the AI bandwagon now with an Apple Intelligence-capable phone.
As mentioned above, the iPhone 15 and 15 Plus do not support Apple Intelligence, so if you saw one on sale, most likely as a refurbished model, we wouldn’t recommend buying it. However there are some other discontinued iPhones that could be worth buying, at the right price.
Apple iPhone 16 Pro Max
We recommend the iPhone 16 Pro Max if you find one at a good price. It is a larger version of 2024’s iPhone 16 Pro. It boosts excellent battery life, thanks to its larger battery, and an even bigger screen than the previous generation, up from 6.7-inches to 6.9-inches.
The Pro version of the iPhone 16 is also a good buy. It comes in a super tough titanium shell (unlike it’s replacement) and offers better performance and battery life than the standard iPhone 16. The photo and video capabilities are where the Pro models stand out. They include a 5x telephoto camera, a sharper 48-megapixel Ultra Wide camera, and support for high-end formats like ProRAW, HLG video, and video recording at up to 4K and 120fps. And yes, it includes the new Camera Control button.
Which iPhone should I buy?
The best iPhone you can buy right now is the iPhone 17 Pro or iPhone 17 Pro Max, depending on whether you want a larger display or not.
The iPhone 17 is much better value, though. It includes many of the features that used to set the iPhone and iPhone Pro apart, such as the ProMotion display. If you choose that iPhone you are giving up is the 8x telephoto camera and some high-end video features.
You could save money and opt instead for an iPhone 17e, which might appeal if you are on a tight budget. We think that the iPhone 17e is a good option if you don’t mind forgoing the additional cameras, and a much better option than the iPhone 16, which we feel is overpriced now in comparison to the iPhone 17, and given its tiny 128GB SSD.
Once you have chosen your new iPhone be sure to read our iPhone setup guide.
How to buy an iPhone
There are several ways to buy an iPhone, each with its own advantages. The two main options are buying directly from Apple or through a mobile carrier. In the U.S., iPhones are typically purchased on a carrier contract and are often locked to that network. In the U.K., you can also buy an unlocked, SIM-free iPhone outright from Apple or other retailers, either at full price or with a discount.
Buy directly from Apple
Jon Stoa
Pros: You can get an unlocked, SIM-free phone (in most regions), access to the iPhone Upgrade Program, and the ability to trade in your old device for credit (up to $650). It’s also the best place to pre-order a new model for the fastest delivery.
Cons: You almost always pay full retail price.
Buy from a Carrier
Pros: This is where you’ll find the biggest discounts, often in the form of bill credits over 24 or 36 months when you trade in a phone and sign up for a qualifying plan. For example, AT&T, T-Mobile, and Verizon frequently offer up to $830–$1,000 off new iPhones with a trade-in .
Cons: These deals come with significant strings attached, including long-term contracts and specific plan requirements. Always read the fine print
A contract usually starts with an upfront payment that will vary depending on the iPhone model you go for and also how much you’ll be paying each month. That upfront payment is followed by monthly payments, normally for a total of 24 months, after which you own the phone (in most cases). Those monthly payments also cover data, minutes and texts.
The following networks are worth checking for their contract offers:
Pros: In the U.K., resellers like Amazon, Currys, and John Lewis frequently sell unlocked iPhones at a discount, often offering the best upfront savings . For instance, Amazon has offered £200 off the iPhone Air.
Cons: Availability and deals change frequently.
You could try the following third-party resellers:
Apple offers financing plans that let you spread the cost of a new iPhone over monthly payments while giving you the option to upgrade to a new eligible model after making a set number of payments.
In the U.S. Apple runs an iPhone Upgrade Program that combines the cost of the iPhone and AppleCare+ into a single monthly payment. After making 12 payments, you can trade in your current iPhone and start a new agreement for the latest eligible model, subject to Apple’s terms.
Monthly payments depend on the model you choose and currently start at $42.41:
iPhone 17 (256GB): from $42.41/month
iPhone Air (256GB): from $52.83/month
iPhone 17 Pro (256GB): from $57.00/month
iPhone 17 Pro Max (256GB): from $61.16/month
AppleCare+ is included in the U.S. program. It provides unlimited incidents of accidental damage protection (subject to an excess fee), battery service, and priority technical support.
In the U.K., Apple has discontinued the traditional iPhone Upgrade Programme and replaced it with the Flexible Finance Account with Upgrade Option. This offers 0% finance over 20 or 30 months, with the option to upgrade after 11 or 23 monthly payments. Plans start from £39.95 per month, but AppleCare+ is not included and must be purchased separately.
Whether Apple’s upgrade plans represent good value depends on how often you replace your iPhone. If you like having the latest model every year, they can be a convenient option. If you typically keep your iPhone for three or more years, buying outright or using 0% finance is usually the cheaper choice overall.
Apple is also rumored to be preparing a new subscription-style iPhone leasing service in the U.S., although the company has not officially announced any replacement for the current Upgrade Program.
Buy a refurbished iPhone
Apple
Buying an iPhone doesn’t come cheap. However, if you’re strapped for cash you don’t have to dismiss the idea of buying an iPhone completely. You may be able to get a good deal on a refurbished model.
Buying a refurbished iPhone is a smart way to save money while still getting a premium device, but the key is knowing where to shop and what to look for.
Understand the difference between refurbished vs used
Refurbished: Professionally inspected, tested and repaired where necessary. It should come with a warranty and may also have a replacement battery.
Used or second-hand: Usually sold by an individual in its current condition, often without a warranty or any guarantee that it is fully functional. There is also a greater risk of hidden faults or Activation Lock problems.
What to check before buying
Warranty: Choose a seller offering a meaningful warranty, ideally for at least 12 months.
Condition grade: Sellers use grades such as A, B and C, or Fair, Good and Excellent. Higher grades indicate less cosmetic wear but usually cost more.
Battery health: Check the seller’s minimum battery-capacity guarantee. Many refurbished sellers promise at least 80% of the battery’s original capacity, while Apple-furbished iPhones receive a new battery.
Unlocked or locked: Confirm that the iPhone is unlocked and can be used with your preferred mobile network. This is particularly important when buying in the U.S.
Model age: Avoid iPhones that are close to losing software support. As of mid-2026, the iPhone XS, XS Max and XR are no longer sensible long-term purchases, while the iPhone 11 should be approached with caution.
Apple thoroughly tests each device, replaces the battery and outer shell, and supplies it in a new box with the appropriate accessories. Refurbished iPhones also come with Apple’s standard one-year warranty, 90 days of technical support and the option to add AppleCare+.
Prices are typically around 15% lower than the original retail price, although availability varies. Apple operates refurbished stores in both the U.S. and U.K.
Back Market: You get 30 days to change your mind and a 12-month warranty… or occasionally more. Take careful note of the phone’s quality rating as the cheapest will have more visible signs of wear (stratches and scuffs) than the more expensive Excellent and Premium buys. Premium-quality iPhones also have the highest-rated batteries and only Apple parts.
Amazon Renewed Store: This site’s greatest benefit is that purchases are all backed by Amazon’s standard returns policy and its “Renewed Guarantee” lets you get a refund or replacement within a year of receiving your product.
Best Buy: Best Buy doesn’t offer a great deal of information on pre-owned iPhones’ condition, but you can return within 14 days if the item is “unopened or defective in any way.”
Walmart: Walmart doesn’t sell refurbished iPhones directly; rather, they are sourced from other sellers. Return policies vary from seller to seller, but there are minimum requirements that apply universally.
U.K.:
Back Market: You get 30 days to change your mind and a 12-month warranty… or occasionally more. See above for more details on Back Market’s quality rankings.
Music Magpie: A good place to start looking for refurbished iPhones with a one-year warranty. You may find that sales reduce the price still further.
Hoxton Macs: Don’t let the Mac in the name fool you. Hoxton Macs has started selling refurbished iPhones, with a one-year Return to Base warranty.
Reboxed: Pledges that devices “are fully tested and in perfect working order.” All come with a 12-month no quibble warranty.
Amazon Renewed Store: While you can’t really sell on Amazon Renewed unless you’re a business, those looking to buy a refurbished iPhone Amazon Renewed have plenty of options to choose from. Its greatest benefit is that purchases are all backed by Amazon’s standard returns policy and its “Renewed Guarantee” lets you get a refund or replacement within 1 year of receiving your product.
Envirofone: Also allows you to trade in your old phone for credit towards purchasing a refurbished phone.
Considering alternatives to iPhone?
By now we hope we’ve helped you to find the perfect iPhone for you. Of course, there are alternatives outside Apple’s ecosystem. Our sister site Tech Advisor can help you find the best phone if you’re considering switching to Android (or maybe just want to laugh at the competition).
Last month, cybersecurity research firm Paradigm Shift published details about a boot ROM vulnerability affecting Apple's A12 and A13 chips, but it has since removed the blog post after being sued by digital forensics firm Magnet Forensics.
In a complaint filed in Georgia federal court this month, Magnet Forensics alleged that the security vulnerability revealed by Paradigm Shift was substantially the same as the one its former employee Mario Del Gaudio worked on before joining Paradigm Shift. Accordingly, Magnet Forensics alleged that Del Gaudio exposed its trade secrets.
It’s iPhone leaks season again. In just a couple of months, Apple is expected to unveil three new phones: the iPhone 18 Pro and 18 Pro Max, and a new foldable iPhone now rumored to be called the iPhone Ultra. But as always, one of the most important questions for buyers will be, What colors will Apple release this time?
Like last year, Macworld has received information from a source familiar with Apple’s supply chain regarding the color options for the iPhone 18 lineup. We can now reveal an inside look at the colors Apple is planning to release in September, along with our own renders to show what to expect.
Dark Cherry is the hot new hue
Every year, Apple introduces a new signature color for the iPhone Pro models. With the iPhone 17 Pro, the color that stood out the most was the vibrant Cosmic Orange. What about this year’s models?
While other sources have previously reported on a “Dark Red” color, the information we’ve heard suggests that Apple has been working on a Dark Cherry option to serve as the headline new color for the iPhone 18 Pro and iPhone 18 Pro Max. Previously, Bloomberg’s Mark Gurman and other leakers had suggested that Apple has been experimenting with a shade of red for this year’s phones, but we can reveal the hue will be much closer to wine than fruit punch.
While Dark Cherry color won’t be as bright and striking as Cosmic Orange in person, it will still be unique enough to distinguish it as the new iPhone 18 Pro. As always, Apple is expected to discontinue the current lineup of colors, including Cosmic Orange.
The iPhone 18 Pro could come in three all-new colors.
Foundry
Apple has also been reportedly experimenting with two other new color options for this year’s Pro lineup. One of them is Light Blue, which would resemble the current Mist Blue color of the base iPhone 17. The other color in development is a dark shade of gray. Finally, our source also reports on the existence of a silver variant of the iPhone 18 Pro, similar to the current generation.
Once again, our source notes that the colors are all in development, but since the iPhone 18 Pro hasn’t gone into mass production yet, Apple still has time to change them. Also, bear in mind that Apple doesn’t always offer four color options for the Pro models, so one of these hues could be dropped.
Last year, both Macworld and the reliable leaker Sonny Dickson reported that Apple had also considered launching the iPhone 17 Pro in black or steel gray. However, those color options never saw the light of day.
Here are the Pantone color codes our says are being used internally by Apple:
Light Blue (Pantone 2121)
Dark Cherry (Pantone 6076)
Dark Gray (Pantone 426C)
Silver (Pantone 427C)
We used these codes to generate the image above. Of course, colors may look a bit different in real life due to the material and lighting conditions. Since this report was published, we’ve seen real-world evidence of these colors, specifically the Dark Cherry hue, so we’re confident it will be among the options when the phone arrives in September.
A very familiar design with minor changes
Macworld’s sources also had access to the CAD drawings of the new iPhones. These documents support the rumors that the iPhone 18 Pro and iPhone 18 Pro Max will look very similar to their predecessors, with only minor changes.
Most notably, the renders show a smaller Dynamic Island on the screen, which has been rumored to be one of the changes for this year’s models. This means the display will have more screen space for content when the Dynamic Island isn’t showing Live Activities.
The Dynamic Island could be smaller on the iPhone 18 Pro.
Foundry
Another interesting change noted by our source is that, in one of the renders, the gap between the glass cutout on the back and the camera bump is a bit smaller. Our source was unable to verify whether this is an old render, or if Apple is moving forward with a design change.
Last year, a Weibo leaker known as Instant Digital reported that Apple would adopt a new process to minimize the color difference between the glass and the aluminum frame, so perhaps that change also involves reducing the gap between the glass and the camera bump at some point.
More neutral colors for the foldable iPhone
We’ve also received details about the color options for the rumored foldable iPhone. The device, which will reportedly look like an iPad mini when unfolded, won’t come in fun colors like the base iPhone and may have even fewer options than the iPhone Pro.
For the foldable iPhone, Apple has been working on a classic silver and white model, as well as an Indigo option similar to the iPhone 17 Pro’s Deep Blue.
The iPhone Fold will reportedly come in a dark Indigo option.
Foundry
The source also corroborates leaked CADs and renders showing the potential design of the foldable iPhone, which is expected to feature two rear cameras, a selfie camera on the outer display, and another selfie camera in the upper-left corner of the inner display. The schematics seen by our source reveal that the foldable iPhone will be just 4.7 millimeters thick when unfolded, making it significantly thinner than the 5.6mm iPhone Air.
The iPhone 18 Pro, 18 Pro Max, and the foldable iPhone are all expected to launch in September, while our sources also report that the foldable model will hit stores at a later date. The base model of the iPhone 18, the iPhone 18e, and a new Air have been rumored to arrive in the first half of 2027, which has also been confirmed by our source.
According to the Santa Clara County Fire Department, firefighters responded at approximately 5:30 p.m. local time on Thursday to a report of an outdoor fire at an Apple-leased building adjacent to Apple Park in Cupertino, California.
The fire occurred outside of a building known as Apple Forge 1, which spans 18920 to 18922 Forge Drive. While one person on social media described the damage as "huge," the photos they shared only show damage to some fencing on the property. The incident report was marked as closed after 45 minutes. It is unclear if there were any injuries.
A crise no mercado de memórias causada pelo boom das empresas de inteligência artificial (IA) está fazendo até mesmo marcas como a Apple pechincharem na hora de garantir componentes para os seus produtos, segundo informações do site sul-coreano The Elec.
Mais precisamente, a empresa teria pedido que suas fornecedoras reduzissem o preço das telas OLED 1Organic light-emitting diode, ou diodo emissor de luz orgânico. destinadas ao vindouro “iPhone 18 Pro Max” para algo em torno de US$70. Para efeito de comparação, é estimado que cada tela do iPhone 17 Pro Max custe à Apple algo em torno de US$80.
De acordo com as fontes da indústria consultadas pelo veículo, no entanto, a Maçã não só teria obtido sucesso em sua barganha, como estaria pagando um valor médio ainda menor para a Samsung Display e a LG Display, suas duas principais fornecedoras de painéis: US$66,50 (redução de aproximadamente 20%).
Dados da UBI Research citados pelo The Elec dão conta de que a Samsung Display deverá produzir algo em torno de 46 milhões de telas OLED para a linha “iPhone 18” só em 2026, de modo que 2 milhões delas serão reservadas para o modelo de entrada, 18 milhões para o modelo Pro e 26 milhões para a versão Pro Max. A LG Display, por sua vez, produzirá cerca de 1,09 milhão de telas para o modelo mais barato, 19 milhões para o Pro e 21 milhões para o Pro Max.
É esperado que os iPhones “18 Pro” e “18 Pro Max” utilizem displays M16, a geração mais recente de painéis OLED. Entre as vantagens dessa versão da tecnologia estão uma maior eficiência luminosa, uma vida útil maior e características de cor aprimoradas.
Essa, vale notar, não é a primeira vez que o valor das telas OLED empregadas em iPhones cai de uma geração para a outra. Como destacado pelo próprio The Elec, os painéis produzidos para o iPhone 16 Pro Max, lançado em 2024, podiam passar de US$100 por unidade em alguns casos.
Exigências como a da Apple também não são uma surpresa para as fabricantes de telas. No último dia 22 de julho, por exemplo, o presidente da Samsung Display, Lee Cheong, comentou durante um evento que “há uma pressão muito forte para reduzir os preços de componentes e telas” devido à “inflação dos chips”. Jeong Cheol-dong, presidente da LG Display, por sua vez, reconheceu o impacto dessa crise nos negócios da fabricante, mas disse que a situação permanece “em um nível administrável”.
iPhone 17 Pro Max
Cores: prateado, laranja-cósmico ou azul-intenso Armazenamento: 256GB, 512GB, 1TB ou 2TB
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Every summer, many tech enthusiasts dissuade their friends from buying a new iPhone for two main reasons: price and hardware upgrades. Despite new iPhones introducing more advanced technology, they typically maintain the same price as their predecessors—or, at worst, raise it only slightly along with increasing storage capacity. So, buying a new iPhone just a couple months before the September launch of the new models would mean paying full price for year-old features.
That’s not the case this time around.
Unlike previous years, when this would be the worst time to upgrade, buying an iPhone 17 Pro before the upcoming September launch may secure you a better deal. While the iPhone 18 Pro will undoubtedly bring welcome changes, the overall package may not justify the price.
At what cost?
In case you’ve missed it, Apple just hiked the prices of iPads, Macs, and other products by up to $300 (for the base models). The substantial change, triggered by recent memory and storage supply constraints, curiously excluded the iPhone line. This omission all but confirms that the iPhone’s price increase is scheduled to arrive with the 18 Pro models in late September.
Typically, Apple raises base iPhone prices by $100 every few years and includes extra storage to soften the blow. Things are far from typical now. According to some forecasts, the iPhone 18 Pro may start at a whopping $1,299. For reference, the base iPhone 17 Pro offers 256GB of storage for $1,099. So, even if Apple pushes the base capacity to 512GB, those with minimal local storage needs will potentially have no choice but to pay $200 extra. And if you’re a Pro Max user, you may be looking at a $1,399 bill for the most affordable variant.
People may argue that the other hardware upgrades warrant the higher price tag. Let’s take a closer look at some of the device’s highlights, and you can decide for yourself.
Similar smarts
We’ll start with artificial intelligence due to the sheer number of consumers who deeply care about it. In Apple’s lineup, the RAM plays a major role in deciding what AI features are supported, as many of them function locally. We first saw it with Apple Intelligence’s initial debut—the iPhone 15 Pro with 8GB of RAM ran the smart suite beautifully, while the non-Pro 15 models with 6GB of RAM missed out on it completely. While the iPhone 15 Pro continues to support the latest introductions, including Siri AI on iOS 27, Apple is gatekeeping higher-end perks.
Foundry
Certain AI features, like Siri’s Expressive Voices, are exclusive to Apple’s top-tier iPhones, iPads, and Macs. In fact, most devices that can run OS 27 won’t be compatible with these advanced additions. The iPhone Air, 17 Pro, and 17 Pro Max happen to be the only smartphone models to support them, as they pack the required 12GB of RAM. The iPhone 18 Pro will reportedly maintain the same memory, indicating it won’t feature any major exclusive AI tools. With an iPhone 17 Pro, it’s safe to assume that you’ll be getting the same set of artificial smarts as the 18 Pro for years to come.
Comparable cams
iPhone cameras, particularly the wide and ultra-wide, are known for their reliability, producing crisp stills and videos that often stand out. Still, a couple of years ago, the telephoto lens performed poorly in many instances, and the selfie camera felt too unsophisticated. The iPhone 17 Pro finally addressed the main camera shortcomings by refining the tetraprism lens and adding a higher-resolution, square-shaped Center Stage sensor to the front side for orientation switching. While there’s always room for improvement, most users would likely agree that the iPhone’s camera system finally feels whole.
Foundry
It goes without saying that the iPhone 18 Pro will upgrade the camera further, with the wide lens rumored to adopt a variable aperture for the first time. The front-facing camera’s resolution may also be bumped from 18MP to 24MP. While these enhancements will help produce sharper results, they’re arguably not as transformative as last year’s significant leap forward.
Durable displays
During product introductions, Apple often resorts to catchy marketing lingo when promoting its latest innovations. Many of these features end up going unnoticed soon after, as they don’t necessarily affect the way we use our devices every day. When the Ceramic Shield 2 display was announced with the iPhone 17 Pro, I initially rolled my eyes, not realizing the tripled scratch resistance claim would actually have a noticeable impact. Boy, was I wrong.
Foundry
The iPhone 17 Pro Max is my first ever smartphone to not show a single micro-scratch after months of daily use without a screen protector—it literally looks pristine. The Ceramic Shield 2 is that good. Now that the iPhone’s display is as immersive and durable as most users expect, I see little reason why one would anticipate the 18 Pro’s newer display. Its most notable upgrade could be relatively expendable, shrinking the Dynamic Island to fit more on-screen elements. While a neat evolution, it won’t be as groundbreaking as the iPhone 14 Pro’s shift from a static notch to the original Dynamic Island.
Matching materials
Besides the disruptive RAM, camera, and display improvements, the iPhone 17 Pro was also the model to completely overhaul the exterior shell, retiring titanium in favor of aluminum. As such, disregarding the fresh finish options, the iPhone 18 Pro will offer a similar overall design and possibly even become bulkier. If you buy an iPhone 17 Pro today, it won’t look dated later this year. That’s a statement we wouldn’t have made one year ago and we won’t make next year (given the iPhone XX rumors).
Foundry
Whether paying around $200 more for a tweaked camera and smaller Dynamic Island is worth it totally depends on your priorities. The way I see it, the iPhone 18 Pro is set to act as an overpriced iPhone 17s Pro. Proceed accordingly.
In the early days of the RAM shortage, Apple and its customers were largely unaffected, thanks to the company’s market clout and ability to leverage favorable deals with suppliers. This couldn’t last forever, unfortunately, and eventually Apple announced brutal price hikes across its iPad and Mac ranges. It’s expected that similar rises will affect the iPhone range when new models are launched in the fall, but Apple isn’t going down without a fight.
According to supply-chain sources quoted by Korean-language news site The Elec, the company has been pressuring partners to cut the unit price of displays for the new iPhones in order to make up for the rising cost of memory. Whereas iPhone 16 Pro Max panels cost more than $100 in some cases and those for the 17 Pro Max were $80, Apple pushed Samsung Display and LG Display to accept just $70 for iPhone 18 Pro Max panels, and has since negotiated them even further down to around $66.50.
The Elec describes this cut as significant, even beyond the usual generational reduction, because this year’s screens are more technically demanding to produce. The new OLEDs incorporate M16 stacks, improving brightness, color reproduction, power efficiency, and lifespan, but this means manufacturers have to adjust the production process and stabilize yields. “While product specifications and production difficulty have increased, the price has effectively decreased,” the site explains, admiringly.
Representatives of both display suppliers acknowledged the situation. “This year is very difficult due to chipflation,” said Samsung Display president Lee Chung. “There is significant pressure to lower prices for components and displays.”
A more optimistic LG Display president Jeong Chul-dong, meanwhile, said: “We are being affected to some extent. It is at a level we can endure as we are pursuing cost innovation.”
Whether this suppression of unit costs will result in lower (or less raised) prices for consumers or higher profit margins for Apple remains to be seen. The iPhone 18 Pro and 18 Pro Max will go on sale this September, likely accompanied by the iPhone Ultra, and we won’t know the sale prices for sure until then.
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