Ferrari has already sold every Luce it plans to build in 2026. The automaker’s first electric car hit its full-year sales target — just under 500 units — in less than two months, the Financial Times reported.

That’s despite a brutal wave of design criticism and a €550,000 (~$640,000) starting price that lands the EV near the top of Ferrari’s lineup.

Ferrari has replaced its long-serving chief marketing and commercial officer, Enrico Galliera, just weeks after the rocky debut of the Luce, the automaker’s first electric car.

The company named former BMW Italy boss Massimiliano Di Silvestre as Galliera’s successor, effective July 1, after a launch that wiped roughly 8% off Ferrari’s stock in a single day.

O primeiro elétrico da Ferrari chegou com mais de 1.000 cavalos, 550 mil euros de preço, e uma tempestade de memes, críticas ferozes e até rivais a aproveitar o momento. A estreia do Luce foi tudo menos silenciosa.

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