E cá estamos nós com mais um levantamento feito pelo JustWatch das séries e dos filmes mais populares do Apple TV no Brasil e do mundo, desta vez referente ao mês de julho.
No ranking global, as coisas já mudam um pouco, com “The Dink: A Última Chance”, roubando a vice-liderança de “Eternidade”, que caiu para a terceira colocação. Na frente dos dois, temos “F1 — O Filme”, que mantém o bom momento em ambos os mercados.
Divulgação/JustWatch
Também foram registradas movimentações no mundo das séries, com “Silo” indo para a ponta da lista tanto entre o público brasileiro quanto entre o público global. Fecham Top 3 (em ambos os casos) “O Segredo de Widow’s Bay” (“Widow’s Bay”) e “Lucky”.
Divulgação/JustWatch
Como sempre, é bom lembrar que as pesquisas do JustWatch são baseadas em métricas de engajamento da plataforma, e não em dados oficiais da Maçã. Mesmo assim, elas contribuem para compreender melhor o comportamento dos assinantes do Apple TV em um determinado período.
O Apple TV está disponível no aplicativo Apple TV em mais de 100 países e regiões, seja em iPhones, iPads, Apple TVs, Macs, dispositivos Android, smart TVs ou online — além de também estar em aparelhos como Roku, Amazon Fire TV, Chromecast com Google TV, consoles PlayStation e Xbox. O serviço custa R$29,90 por mês, com um período de teste gratuito de 7 dias. Por tempo limitado, quem comprar e ativar um novo iPhone, iPad, Apple TV ou Mac ganha 3 meses do Apple TV. Ele também faz parte do pacote de assinaturas da empresa, o Apple One.
NOTA DE TRANSPARÊNCIA: O MacMagazine recebe uma pequena comissão sobre vendas concluídas por meio de links deste post, mas você, como consumidor, não paga nada mais pelos produtos/serviços usando os nossos links de afiliado.
De acordo com a firma, o custo de fabricação do “iPhone 18 Pro” de 256GB — ou seja, o modelo mais em conta dessa linha — ficará cerca de 38% maior em relação ao seu antecessor direto, tornando reajustes de preço do lado dos consumidores “inevitáveis”. Ela, no entanto, abre possibilidade de a Apple sacrificar um pouco da sua margem de lucro para estancar parte do impacto desses aumentos.
Isso, como não podia deixar de ser, tem a ver com a crise no mercado de DRAM 1Dynamic random access memory, ou memória dinâmica de acesso aleatório., que fez os chips de memória passarem a representar, no terceiro trimestre de 2026, aproximadamente 34% do valor total do smartphone, em contraste com os 10% de um ano atrás. O prognóstico para os iPhones de 2027 também não é muito animador, já que é esperado que esse número passe de 40% ainda na primeira metade do ano que vem.
Antes dessa crise, os componentes mais caros de um iPhone eram, com sobras, o processador e a tela. Caso a participação da memória no custo de fabricação realmente passe dos 40%, isso fará com que a fatia desses outros componentes caia para abaixo de 10% mesmo sem uma redução nos seus preços, tamanha é a pressão no mercado de DRAM atualmente.
Divulgação/TrendForce
Essa estratégia de sacrificar parte da margem de lucro, como lembrado pela TrendForce, foi empregada pela Apple nos últimos lançamentos de MacBooks — que, mesmo assim, sofreram aumentos expressivos recentemente. A firma de pesquisa também não exclui a possibilidade de a empresa aumentar os preços de modelos mais antigos de iPhones junto do lançamento dos novos aparelhos, o que serviria para compensar parcialmente o aumento dos custos de memória.
É, são tempos sombrios no mundo da tecnologia…
iPhone 17 Pro Max
Cores: prateado, laranja-cósmico ou azul-intenso Armazenamento: 256GB, 512GB, 1TB ou 2TB
NOTA DE TRANSPARÊNCIA: O MacMagazine recebe uma pequena comissão sobre vendas concluídas por meio de links deste post, mas você, como consumidor, não paga nada mais pelos produtos/serviços usando os nossos links de afiliado.
Connaissez-vous la première image à avoir figé le spectacle d’une éclipse totale de Soleil ? Elle date d’il y a plus de 170 ans. Bientôt, ce sera votre tour…
Le mercredi 12 août, la Lune masquera presque entièrement le Soleil dans une grande partie de la France. ÉclipseInfo propose une carte interactive pour repérer les observations publiques organisées près de chez vous et préparer cette soirée exceptionnelle.
El próximo 12 de agosto, el eclipse total de Sol ofrecerá una vivencia poco habitual: parte del público podrá seguir su desarrollo sin necesidad de mirar al cielo.
El 12 de agosto de 2026 verás desde España perlas de Baily, la corona solar y misteriosas sombras volantes. Esta es la guía de lo que ocurrirá segundo a segundo durante la totalidad.
Hace 175 años, una imagen borrosa obtenida sobre metal logró algo que ningún dibujo podía garantizar: que se conservase para siempre un eclipse total de Sol y transformar unos segundos de oscuridad en material de estudio.
On Wednesday, August 12, the Moon’s shadow will sweep across a narrow stretch of the Northern Hemisphere. Greenland, Iceland, northern Russia, the Atlantic, Spain and a small corner of Portugal lie in the path of totality. Much of Europe, northwestern Africa, Canada and parts of the United States will see a partial eclipse. It is […]
En France, l’éclipse solaire du 12 août 2026 sera partielle et observable très bas sur l’horizon. Pour profiter pleinement du spectacle, le relief et la météo compteront davantage que la réputation d’un site.
Durante unos minutos, el día se convierte en noche: los animales cambian de comportamiento y el termómetro cae varios grados. Esto es lo que le ocurre a la Tierra durante la totalidad.
Avaliada agora em US$4,537 trilhões (US$308,91 por ação, queda de 7,35%), a Maçã já tinha visto o valor dos seus papéis recuar cerca de 3% ainda ontem, logo após o fim da reunião com investidores, nas negociações pós-fechamento da Nasdaq.
Como era de se esperar, a queda grande de hoje fez com que a Apple perdesse o posto de empresa mais valiosa do mundo, ocupado agora pela NVIDIA [$NVDA], que fechou o dia avaliada em US$4,862 trilhões (US$200,75 por ação, +2,93%).
A gigante de Cupertino, no entanto, permanece à frente da Alphabet [$GOOG], que apresentou hoje um crescimento forte de 6,88% e fechou o dia avaliada em US$4,362 trilhões (US$356,65 por ação).
Em quarto lugar, temos a Microsoft [$MSFT], um dia após suas ações registrarem a maior valorização da história em um único dia (ontem os papéis subiram 15,51%, adicionando cerca de US$450 bilhões ao valor de mercado da companhia). Avaliada agora em US$3,451 trilhões (US$464,72 por ação), ela apresentou hoje um crescimento de 3,02%.
MacBook Neo helped Apple move against the global PC market in the second quarter of 2026, delivering double-digit Mac shipment growth while most leading computer manufacturers sold fewer units than a year earlier.
Preliminary data from IDC estimates that Apple shipped 6.7 million Macs during the quarter, up 10.1% from 6.1 million in Q2 2025. Its worldwide market share rose from 8.5% to 9.9%, placing the company within a fraction of the 10% threshold.
The rest of the industry moved in the opposite direction. Global shipments fell 4.9% year over year to 68.2 million units, ending nine consecutive quarters of growth. A separate Omdia estimate placed the decline at 3.6% and Apple growth at 15.9%, but both research groups identified the same pattern: the Mac gained ground while established Windows PC vendors contracted or remained flat.
IDC directly connected the Apple increase with the arrival of its lowest-priced notebook. MacBook Neo began shipping in March, giving the model its first complete quarter of retail availability between April and June.
MacBook Neo Drives Mac Shipment Growth
MacBook Neo entered the market as an alternative for buyers previously priced out of the Mac lineup.
The 13-inch notebook launched at $599 with an A18 Pro chip, 8GB of unified memory, a Liquid Retina display and up to 16 hours of video playback. It also brought macOS, Apple Intelligence and integration with the iPhone ecosystem into a price range commonly occupied by mainstream Windows laptops and Chromebooks.
That positioning attracted students, families and first-time Mac customers who did not need the performance or display technology of a MacBook Air or MacBook Pro. The four-color aluminum design also gave the entry model a more recognizable identity than the older Mac notebooks that frequently remained on sale through discounts.
IDC had already identified the computer as an unusual source of strength when it revised its notebook forecast earlier in 2026. Demand exceeded initial expectations in several markets, and reported inventory shortages appeared shortly after the March launch.
The effect became much more visible in Q2. MacBook Neo was available for the entire three-month period, allowing Apple to increase production, expand retail distribution and serve customers who could not obtain the computer during its first weeks.
The entry model also widened the Mac lineup without replacing the MacBook Air. Buyers seeking more memory, faster ports, longer wireless web use or additional external-display support could continue moving toward the M5-powered Air, while the less expensive machine handled education, office work, web browsing and communication.
That separation allowed Apple to reach lower price points without reducing the value of its premium notebooks.
Image Credit: Apple Inc.
Lenovo, HP and Dell Lose Shipments
Apple remained the fourth-largest traditional PC vendor, but its performance contrasted sharply with the companies above it.
Lenovo retained first place with 16.6 million units and 24.4% market share. Its shipments declined 2.1% from the previous year.
HP experienced the steepest drop among the top five, falling 9% to 13 million units. Dell shipped 9.3 million computers, representing a 5% decline. Asus remained nearly flat at 5 million units, up only 0.2%.
Manufacturers outside the five largest brands collectively suffered a 10.5% contraction, indicating that weaker demand and component inflation placed even more pressure on smaller companies.
The figures measure shipments into distribution channels or directly to end users, not confirmed retail purchases by individual consumers. A manufacturer can therefore record shipment growth while some inventory remains unsold in stores or warehouses.
MacBook Neo demand appears to have been strong enough to support Apple production increases rather than simply filling channels. The company reportedly doubled its annual production target after the initial response, although later quarters will reveal how much of Q2 reflected lasting demand rather than launch-period enthusiasm.
Apple also benefits from operating at a scale that provides leverage with memory, storage and semiconductor suppliers. Smaller PC brands face greater difficulty securing components at competitive prices when shortages intensify.
Memory Costs Reverse the PC Recovery
The Q2 contraction arrived after manufacturers and commercial customers accelerated purchases during late 2025 and early 2026.
Buyers expected memory and storage prices to rise, encouraging some businesses to replace computers earlier than planned. Vendors also increased inventories while components remained available.
That activity supported nine quarters of market growth but borrowed demand from later periods. Once the early purchases were completed, the industry faced a more difficult combination of expensive components, cautious consumers and elevated retail prices.
The memory shortage is closely connected to the AI infrastructure boom. Chipmakers are dedicating more production capacity to high-bandwidth memory used by data center accelerators, limiting the supply of conventional DRAM needed for personal computers.
IDC expects little relief before the end of 2027 or early 2028. The research company forecasts an 11.3% decline in worldwide PC shipments across 2026, with the fourth quarter potentially falling 20% from the previous year.
Computer revenue may not decline at the same pace. Manufacturers have raised prices faster than shipments have fallen, allowing them to collect more money from fewer units.
That strategy creates another problem. Retailers and distributors can become trapped with expensive inventory if customers refuse the new prices, forcing promotions or production reductions later.
MacBook Neo initially softened that pressure by giving Apple a new product near the bottom of the notebook market. Its original $599 price made the Mac competitive with midrange Windows machines at the moment many rivals were becoming more expensive.
Image Credit: Freepik
The Price Increase Creates the Next Test
The strongest Q2 MacBook Neo shipments were recorded while most customers could still buy the computer at its introductory price.
Apple raised the U.S. starting price to $699 in late June as memory and storage costs affected the Mac and iPad lineups. The education price remained at $599, preserving the original offer for eligible students and educators.
A $100 increase changes the comparison with discounted Windows notebooks and places the entry model closer to older MacBook Air configurations available through third-party retailers.
Apple must now determine whether the appeal came primarily from the low launch price or from the combination of macOS, battery life, design and iPhone integration.
The company remains better positioned than many rivals to absorb supply disruption, negotiate long-term component agreements and promote several notebooks at different prices. MacBook Neo also uses an iPhone-class A18 Pro processor rather than an M-series chip, providing another way to manage silicon costs and production capacity.
IDC expects the full PC market to deteriorate during the second half of 2026. Apple will enter that period with almost 10% worldwide share, but the September quarter will be the first to measure MacBook Neo demand almost entirely at the higher $699 retail price.
San Diego Comic-Con has kicked off strong, and we've got a couple of new trailers to show for it: the final trailer for Coyote vs. Acme, and the full trailer for director Zach Cregger's fresh take on Resident Evil. Some lucky folks were also treated to a screening of Resident Evil's first 18 minutes.
Coyote vs. Acme
We were thrilled when the first trailer for Coyote vs. Acme dropped in April. The film had been shelved for years and is finally getting the broad theatrical release it deserves thanks to Ketchup Entertainment, which acquired it from Warner Bros. The concept alone is sheer brilliance: Wile E. Coyote, after decades of ACME equipment failing him in his efforts to catch that darned Road Runner, decides to sue the corporation. It’s based on a well-known satirical piece by Ian Frazier (also titled “Coyote vs. Acme”) published in The New Yorker in 1990.
Nesta quarta-feira, economize com a nossa seleção de promoções na App Store!
Space Menace, desenvolvido por Md Umar, é um jogo de estratégia direto e surpreendentemente divertido, escolhido como nosso destaque do dia.
Como jogador, você controla uma pequena nave, coletando sucata, desenvolvendo seus módulos e construindo gradualmente uma frota capaz de enfrentar facções hostis em batalhas táticas. Cada melhoria realmente muda o seu desempenho em combate.
De acordo com o seu avanço na campanha, o jogo revela tanto seus méritos quanto suas limitações. A dificuldade é crescente e passa a exigir cada vez mais decisões estratégicas reais e complexas, evitando que o jogador se torne indestrutível. Mas nem tudo são flores — algumas facções inimigas retomam territórios rápido demais, o balanceamento favorece excessivamente os mísseis no início e o sistema de energia pode parecer irregular mesmo com evoluções conquistadas.
Confira um vídeo:
Divertido. Aproveite a oferta e baixe agora! 🛸
Abaixo outros jogos/apps que, juntos, somam cerca de R$110 em descontos:
Jogos
Jogo de estratégia.
Jogo de ação.
Puzzles.
Aplicativos
Tabela periódica.
Sons de teclado.
Aproveite as ofertas e até amanhã! Vale lembrar que as ofertas são sempre por tempo limitado, então é bom correr. 🏎️
Apple has rolled out its official 2026 sales tax holiday guide, giving shoppers in select U.S. states a timely opportunity to purchase popular products like Macs, iPads, iPhones, and accessories without paying state sales tax. The promotions vary widely by state in terms of dates, eligible items, and spending caps, so timing and research are key to maximizing savings.
When the Tax Holidays Hit
The savings windows open soon and stretch through mid-August:
• Alabama: July 17–19 (with a $1,173 total limit; local taxes may still apply)
• Florida: July 20–August 20 (the longest period, with a $1,500 cap per computer or accessory)
• New Mexico & Tennessee: July 31–August 2
• West Virginia: July 31–August 3
• Arkansas: August 1–2
• Missouri, South Carolina & Virginia: August 7–9
• Massachusetts: August 8–9
Purchases can be made online through Apple or in physical stores, though tax relief may appear on the final receipt rather than at checkout.
What Qualifies Where?
Eligibility rules differ significantly, creating big opportunities in some states and more limited ones in others:
• Arkansas stands out with the most generous terms: nearly all Apple products—including Macs, iPads, iPhones, Apple Vision Pro, printers, and many accessories—qualify with no price limit.
• Massachusetts allows most individual items up to $2,500 each, and you can buy multiple qualifying items in one transaction.
• Florida and Missouri cap computers and accessories at $1,500 per item.
• Tennessee applies a $1,500 limit to the combined total of a computer plus eligible accessories.
• New Mexico sets lower thresholds: $1,000 for computers and $500 for related hardware.
• West Virginia restricts savings to iPads priced at $500 or less.
• Virginia is the most limited, covering only cell phone chargers and batteries up to $60.
• Alabama has its $1,173 overall cap.
Some states also tie accessory eligibility to purchasing a main device or require school-related use, so checking Apple’s state-specific details is essential.
MacDailyNews Take: Apple’s tax holiday page provides full breakdowns and qualifying product lists to help customers plan ahead. Whether you’re eyeing a new MacBook for work, an iPad for school, or everyday accessories, these limited-time windows could deliver meaningful discounts depending on your state.
Shoppers should act within their state’s dates and review the fine print to ensure their intended purchases qualify. For the complete list and terms, visit Apple’s dedicated 2026 Tax Holiday page here.
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