O Threads disponibilizou uma nova versão do seu painel de insights destinado aos criadores da plataforma, expondo com mais clareza o funcionamento do seu algoritmo.
Além de seguir apresentando a quantidade de visualizações, espectadores, curtidas e republicações, agora o painel conta com resumos gerados pela Meta AI sobre o desempenho da conta e de postagens individuais, comparando o alcance e engajamento da sua conta.
Em um salto qualitativo, a IA da Meta é capaz de detalhar a porcentagem de queda nas visualizações e interações, bem como as preferências do público e o perfil demográfico médio dos seus seguidores.
Mas, como observado pelo Engadget, apesar das adições houve a remoção de uma métrica: a das visualizações sobre cliques em links. Antes mesmo dessa decisão da Meta, a intenção (ou falta dela) da empresa quanto à saída do app já foi motivo de muitas especulações, sobretudo se a Meta boicotava (ou não) o alcance dos criadores que adicionavam links externos em suas publicações.
via TudoCelular.com
Semanalmente, destacamos aqui os cinco artigos mais lidos no MacMagazine — caso você tenha perdido algum ou queira reler a matéria (e/ou seus comentários).
Eis a lista da vez, de 9 a 16 de agosto:
Boa (re)leitura! 😉
Após a Apple garantir, ontem, uma suspensão temporária do processo de cálculo de taxas para compras a partir de links externos em sua disputa judicial contra a Epic Games, a Suprema Corte dos Estados Unidos negou o pedido da companhia para estender essa suspensão até a análise de um outro recurso da Maçã relacionado a uma decisão de desacato no caso.
Com isso, conforme divulgado pela Bloomberg, a empresa deverá seguir as determinações da ação que corre na instância inferior referente à taxa que cobra de desenvolvedores por vendas realizadas fora da App Store.
De fato, a Apple apresentou hoje mesmo uma proposta detalhando a comissão que considera razoável cobrar de aplicativos que incluam links para opções de compra fora da App Store — apenas nos EUA. Vale notar que, até agora, a empresa vinha sendo proibida de cobrar qualquer taxa.
Como detalhado pelo MacRumors, a Apple propõe cobrar metade da comissão normalmente aplicada; assim, aplicativos que pagariam uma taxa de 30% por uma compra/assinatura interna serão cobrados 15% ao direcionar o usuário para uma opção de compra na web — a proposta original era de uma taxa de 27%. Já os participantes do programa para pequenas empresas (Small Business Program), que pagariam 15%, serão cobrados 5%.
Essas taxas propostas deverão ser pagas pelos desenvolvedores quando um usuário tocar em um link contido em um app e realizar uma compra pela web. Por exemplo, se um usuário do Spotify clicar em um link no app para acessar o site do serviço e assinar o plano, os serviços de streaming têm de pagar à Apple uma taxa de 15%.
A Epic usou suas redes sociais para comentar a proposta da Apple. Segundo a desenvolvedora, os valores “estão muito além dos limites estabelecidos” e a empresa aponta que apresentará sua contestação dentro de 60 dias.
Apple's filing is in, and Apple admitted that under the Ninth Circuit's definition of "necessary costs" they would charge 0% for purchases made via linkouts to the web.
— Epic Games Newsroom (@EpicNewsroom) August 13, 2026
Apple proposed linkout fees of 15% for standard apps and 5% for Small Business Program apps. Epic believes…
Já a Apple afirma que os valores foram calculados com base em análises de especialistas e são inferiores às taxas de direcionamento externo que o Google está cobrando no seu processo judicial contra a Epic. A Maçã também protocolou uma petição solicitando o encaminhamento para uma conferência de conciliação — a qual poderá ajudar ambas as partes a chegar a um acordo e a restringir ou resolver as questões pendentes.
A Apple enviou a proposta ao Tribunal do Distrito Norte da Califórnia, onde a juíza Yvonne Gonzalez Rogers agora avaliará a proposta e ouvirá a resposta da Epic, de modo que a empresa terá de implementar a taxa definida pelo tribunal.
Semanalmente, destacamos aqui os cinco artigos mais lidos no MacMagazine — caso você tenha perdido algum ou queira reler a matéria (e/ou seus comentários).
Eis a lista da vez, de 2 a 9 de agosto:
Boa (re)leitura! 😉
Semanalmente, destacamos aqui os cinco artigos mais lidos no MacMagazine — caso você tenha perdido algum ou queira reler a matéria (e/ou seus comentários).
Eis a lista da vez, de 26 de julho a 2 de agosto:
Boa (re)leitura! 😉
Apple Notes in iOS 27 receives a focused collection of upgrades designed to make long documents easier to navigate and information simpler to move between apps.
Section links allow users to jump directly to headings inside a note. Divider lines create clearer visual boundaries, while expanded Markdown support improves workflows involving websites, writing tools and plain-text editors.
Siri AI introduces the most ambitious addition by creating notes, adding information to existing documents and transferring answers from a Siri conversation without requiring manual copying.
Image Playground also becomes more capable inside Notes, gaining additional visual styles and photorealistic image generation through Apple’s new cloud-based model.
Not every feature requires Apple Intelligence. Divider lines, section links, Markdown tools and the updated interface work on every iPhone compatible with iOS 27. Siri AI and advanced Image Playground capabilities need newer hardware and may have additional language or regional restrictions.
Section links solve one of the largest problems affecting long notes: reaching information located several screens below the beginning.
A user can now select text, choose Add Link and connect it to any heading or subheading inside the current note. Tapping that linked text immediately moves the reader to the selected section.
The feature can turn the opening of a document into a manual table of contents. A project note might contain links to its schedule, budget, participants, research and outstanding tasks without requiring separate documents.
Select text > Add Link > Link to Section > Choose a heading
Notes displays the headings and subheadings already present in the document. Regular body paragraphs do not appear as destinations, so the note must use Apple’s title or heading formats before links can be created.
Select the section title > Formatting > Heading or Subheading
The visible link text does not need to match the destination heading. A phrase such as “View the current budget” can link to a section titled “Financial Information.”
Section links differ from the existing ability to connect separate notes. Apple Notes already allows users to create internal links leading from one document to another. The new control moves within the same document instead.
That distinction is useful for meeting records, research files, travel plans and study material that become too long for ordinary scrolling but do not need to be divided into several notes.
Links should continue working when the document is shared through iCloud because they point to structural elements inside the note rather than fixed screen positions.
Renaming or deleting a destination heading may affect its link. Users maintaining complex documents should test their navigation after reorganizing major sections.
Apple Notes in iOS 27 adds horizontal divider lines as a native formatting element.
The line creates a visible separation across the document without requiring users to type repeated hyphens, underscores or other characters.
Place the cursor > Open the edit menu > Insert Divider Line
The divider is inserted at the cursor position and moves with the surrounding content as the note changes.
A horizontal line can separate meeting notes by date, distinguish reference material from personal comments or divide a recipe into ingredients, preparation and serving information.
It also provides structure without making every section a heading. Headings define the hierarchy used by section links, while dividers create a visual break that does not become another navigation destination.
Typing a row of hyphens previously produced an inconsistent substitute. The characters could wrap on a narrow screen, change length after editing or become difficult to select. The native element maintains its appearance as the document moves among iPhone, iPad and Mac.
Divider lines should be used selectively. Adding one between every short paragraph can make the note look more fragmented rather than organized.
The strongest layout combines headings for major subjects, subheadings for smaller divisions and divider lines where one type of content clearly ends before another begins.
Apple Notes gained the ability to import and export Markdown files with iOS 26. The iOS 27 upgrade removes additional steps from copying content between Notes and Markdown-based tools.
Markdown uses plain-text characters to represent formatting. A hash symbol can identify a heading, pairs of asterisks can create bold text and square brackets can define a link.
The format is widely used by writers, developers, documentation systems and publishing platforms because it remains readable without requiring a proprietary editor.
When Markdown-formatted text is pasted into Apple Notes in iOS 27, the app automatically converts the syntax into rich text. Headings become formatted headings, links become clickable and emphasis appears as bold or italic text.
A pasted line such as Project Schedule appears as a formatted heading rather than displaying the two hash symbols.
Moving content in the opposite direction is also easier. Apple has added a Copy as Markdown command that converts selected rich text into Markdown syntax before placing it on the clipboard.
Select the text > Open the edit menu > Copy as Markdown
The result can be pasted into a content-management system, code editor, Markdown document or another writing application while preserving supported formatting.
Copy as Markdown does not transform Apple Notes into a complete Markdown editor. Users continue writing through the familiar rich-text interface rather than viewing raw syntax throughout the document.
Complex attachments may not translate perfectly. Scanned documents, drawings, audio recordings, embedded files and some tables do not have universal Markdown equivalents.
Basic elements such as headings, links, emphasis and lists provide the most dependable transfer. Users preparing an important publication should review the pasted result before assuming every element survived the conversion.
Siri AI gives Apple Notes in iOS 27 a more direct connection with information generated or located through the assistant.
A user can ask Siri a question, refine the answer through conversation and save the result into a new note. The transfer happens without selecting the response, copying it and leaving Siri to open Notes manually.
“Create a note called Kyoto Trip and add this itinerary.”
“Add these restaurant suggestions to my Kyoto Trip note.”
The integration extends beyond saving complete answers. Siri AI can reorganize poorly formatted information, convert text into a clearer structure and place the revised version inside Notes.
Someone collecting an unorganized group of tasks could ask Siri to separate them by priority before saving the result. A block of research could be converted into headings and shorter paragraphs.
Siri’s personal-context capabilities can help locate an existing note when the precise title is forgotten. The assistant is designed to search information across apps and understand requests using details connected to the user.
These actions remain subject to permissions. Siri should not silently place information into a document without recognizing the requested destination and action.
Users should review AI-generated material before treating it as authoritative. Reformatting supplied text carries less factual risk than asking Siri to generate research, dates, quotations or instructions from general knowledge.
The main Apple Notes iOS 27 update runs on iPhone 11 and later, as well as the second-generation iPhone SE and newer models.
Siri AI has a narrower hardware requirement. Apple lists iPhone 15 Pro, iPhone 15 Pro Max and every iPhone 16 or later model as compatible with the new Apple Intelligence architecture.
An iPhone 15, iPhone 15 Plus, iPhone 14 or iPhone 11 can receive section links, dividers, Markdown support and the redesigned Notes interface. Those devices cannot use the Siri AI note-writing actions.
This separation means two iPhones running the same operating system can display different Notes capabilities.
Siri AI is scheduled to reach users as a beta later in 2026, beginning in English. Apple plans to expand language availability, but individual capabilities may not arrive simultaneously in every supported language.
The assistant will not initially be available on iPhone or iPad in the European Union. Apple has also said its new Apple Intelligence features will remain unavailable in China while the company works through regulatory requirements.
Ordinary Siri controls may continue to perform basic actions on unsupported devices, such as creating a simple dictated note. They should not be confused with the new ability to hold a conversation, reorganize information and add the result to a chosen document.
Image Playground remains integrated with Apple Notes in iOS 27 and receives a substantially more capable generation model.
The upgraded system can produce higher-quality images in a wider range of visual styles, including photorealistic results. Earlier Image Playground versions concentrated on illustration, animation and sketch-like appearances.
Users can describe an image and insert the generated result into the current note. A travel plan might receive a destination image, while a creative project could use generated concept art beside written ideas.
Photorealistic generation runs through Private Cloud Compute rather than entirely on the iPhone. Apple says requests processed through this architecture are not stored or made accessible to the company.
Generated images automatically include a hidden SynthID watermark identifying them as AI-created. The watermark does not appear as a visible label across the picture, but it provides a technical signal that compatible systems can detect.
Image generation may have daily usage limits because it depends on powerful server models. Apple says most iCloud+ plans will provide increased access, although the exact allowance can depend on the subscription and service conditions available at release.
The complete Image Playground experience may not appear in every early iOS 27 beta. Apple can activate or adjust cloud-dependent features separately while testing the operating system.
Apple Notes adopts the wider iOS 27 design changes through refreshed buttons, menus and Liquid Glass interface elements.
The Notes app icon has been updated while preserving the familiar yellow-and-white paper design. The change keeps the app recognizable without leaving it visually disconnected from the new system icons.
Shared material receives clearer identification. The shared folder displayed near the top of the folder list now uses a blue icon, separating it more clearly from private iCloud and local folders.
Individual shared notes and folders also receive revised symbols. These indicators make it easier to understand whether another person can view or edit material before sensitive information is added.
The distinction matters because a collaborative note can look almost identical to a private document once it is open. A clearer icon in the list provides another warning before the user begins editing.
Liquid Glass changes the appearance of controls and menus but does not alter the underlying note format. Existing notes, scans, checklists, attachments and locked documents remain available after the update.
People using accessibility settings such as increased contrast, reduced transparency or reduced motion may see a modified version of the visual design.
The iOS 27 changes build on a much larger set of capabilities introduced during earlier releases.
Apple Notes can already scan documents, attach PDFs, record audio, generate transcripts, solve mathematical expressions, create checklists and collaborate through iCloud.
Users can link one note to another, place notes inside folders, apply tags and create Smart Folders that collect documents according to selected rules.
Locked notes can use a device passcode or separate password, while Face ID provides faster access on supported iPhones.
The app can also identify handwriting, search text inside scanned documents and recognize information contained in images.
None of those existing tools has been replaced by Siri AI or Markdown. The new version concentrates on moving through large notes and transferring information with less manual work.
Section links are particularly effective when combined with audio transcripts or lengthy scanned research. A user can create headings above important material and place navigation links at the beginning of the document.
Markdown support addresses another gap by making Notes more practical as the first stage of a publishing workflow rather than a closed destination for text.
Apple Notes in iOS 27 is available for testing through prerelease software, with the complete operating-system release scheduled for the fall.
Beta software can contain synchronization failures, interface problems and changes that Apple has not finished documenting. Notes is especially sensitive because its content may synchronize immediately across every device using the same Apple Account.
Before installing a beta on a primary iPhone, users should confirm that important notes have finished syncing and that another copy of critical information exists outside the beta device.
A Mac, iPad or iCloud.com can be used to verify whether recent documents have reached the server. Exporting especially important notes as PDFs or Markdown files provides an additional copy that does not depend on the Notes database.
Collaborative notes require more caution. People using older operating systems may not see every new formatting element exactly as intended, particularly while iOS 27 remains in testing.
The public release should resolve many compatibility issues, but Siri AI will follow its own beta schedule and regional limitations. Installing iOS 27 alone will not guarantee that every intelligent Notes action appears immediately.
Apple can still modify menu locations, visual elements and cloud-based features before the final version arrives. The safest time to reorganize a large Notes library around section links will be after every frequently used Apple device can install its corresponding fall update.
The post Apple Notes iOS 27 Upgrade Adds Smarter Organization appeared first on AppleMagazine.
App Store regulatory changes are beginning to affect Apple Services growth as developers gain more ways to avoid Apple’s payment system or pay lower commissions in major markets.
Apple finance chief Kevan Parekh told investors that changes to the App Store business model in some countries had affected its performance during the June quarter. Softer spending on mobile games created additional pressure.
The acknowledgement is significant because regulatory risk has appeared in Apple filings for years without producing a clearly identified effect on Services performance. Apple is now confirming that rule changes have advanced far enough to influence reported results.
The impact does not mean the App Store has stopped growing. Apple described the store as reaching another June-quarter revenue record, while Services expanded by approximately 12% from the previous year.
The emerging issue is the rate of growth. A purchase can still occur inside an iPhone app while generating less revenue for Apple when the customer pays through a developer’s website or uses terms carrying a reduced fee.
Apple did not identify one country or policy as solely responsible for the effect.
The company is adapting to a collection of court orders, competition laws and regulatory agreements that differ substantially among the United States, European Union, China, Brazil, Japan, South Korea and other markets.
Some rules concentrate on payment choice. They allow developers to place links or buttons inside apps leading customers to external checkout pages.
Other changes permit alternative app marketplaces or direct distribution outside the App Store. Several regulators are also examining whether Apple can charge developers for transactions completed through another payment provider.
The financial result depends on the model adopted in each country. Apple may receive no commission, a reduced commission or another fee connected with platform technology and distribution.
This creates a more fragmented App Store business. A subscription sold through the same application can produce different revenue for Apple according to the customer’s country, payment route and the developer terms governing that version of the app.
The most direct change in the United States came from the long-running legal dispute between Apple and Epic Games.
A federal court previously ordered Apple to stop preventing developers from directing customers toward outside purchasing options. Apple responded by allowing certain external links while seeking commissions of between 12% and 27% on purchases completed through them.
The company also introduced design restrictions, an approval process and a warning screen displayed when customers left the App Store environment.
In April 2025, the district court found Apple in civil contempt for failing to comply fully with the anti-steering injunction. The ruling prohibited the company from collecting a commission on purchases made through external links and removed several restrictions governing their appearance.
Apple updated its App Review Guidelines in May 2025. Apps distributed through the United States storefront can include buttons, external links and other calls to action leading customers toward another payment method.
The rules no longer require a special external-link entitlement for the U.S. storefront.
That change gives developers a straightforward financial reason to move some transactions to the web. A company can process a payment through another provider instead of giving Apple a percentage of the digital sale.
The customer can return to the iPhone app and use the purchased subscription or content. The app remains distributed through Apple, but the associated transaction no longer produces the same App Store commission.
Enough developers adopting that route can slow Apple Services growth even if total spending on iPhone applications continues increasing.
The European Union’s Digital Markets Act requires Apple to permit alternative app marketplaces, outside payment systems and other changes intended to reduce its control over iOS distribution.
Developers can remain under Apple’s conventional App Store terms or adopt business terms designed for the European market.
The alternative structure separates several services that were previously combined inside one commission. Developers can choose different levels of App Store support, use Apple’s payment system, provide another payment option or distribute software through a competing marketplace.
Apple introduced reduced commissions and technology-related fees to preserve compensation for the tools, security systems, distribution infrastructure and platform access it provides.
Those terms have changed several times following regulatory objections. Beginning in 2026, Apple started moving from its earlier Core Technology Fee toward a Core Technology Commission applied to eligible digital transactions under particular conditions.
The structure means outside payments do not always eliminate Apple fees in Europe. They can still reduce the amount Apple collects or shift revenue among different fee categories.
Regulators continue examining whether the terms provide meaningful choice or discourage developers from leaving the standard model.
Apple argues that alternative stores and payment systems create additional privacy, security and fraud risks. The European Commission has focused on whether Apple’s warnings, technical requirements and fees make those options unnecessarily difficult to use.
European developers must calculate more than one commission. They need to consider payment-processing costs, marketplace charges, customer acquisition, reporting obligations and the Apple terms attached to each distribution method.
The result may be lower App Store revenue without an equally large shift toward independent marketplaces. External website payments can change Apple’s economics more quickly because they do not require customers to install another store.
App Store regulatory changes are not limited to alternative stores and external payments.
Apple lowered several commission rates in the China mainland storefront beginning March 15, 2026.
Qualifying transactions under the App Store Small Business Program and Mini Apps Partner Program now carry a 12% commission. The same rate applies to eligible auto-renewing subscriptions after the subscriber’s first year.
These transactions previously qualified for a higher 15% rate.
A three-percentage-point reduction may appear small beside demands for completely independent payments. At the scale of China’s app economy, it can remove a meaningful amount of revenue while improving the share retained by developers.
The Mini Apps Partner Program is particularly important in China because large platforms can contain many smaller services inside one host application.
Reducing the commission can encourage those ecosystems to continue using Apple In-App Purchase. It also demonstrates how Apple may respond to pressure by offering more favorable terms before regulators require a more disruptive change.
Lower commissions can support transaction growth over time, but the immediate calculation is straightforward: Apple receives less from each qualifying purchase.
Apple introduced alternative app distribution and payment options in Brazil through an agreement with the country’s competition regulator, CADE.
Beginning with iOS 26.5, developers can distribute apps through alternative marketplaces, operate those marketplaces and process digital payments outside Apple In-App Purchase.
Apps can also present links leading users to an external website where the transaction is completed.
Apple continues applying notarization and other technical requirements to software distributed outside the App Store.
The company maintains that these protections reduce risks but cannot provide the complete safeguards associated with App Review.
Brazil is a major smartphone and digital-services market. Its effect on Apple Services will depend on whether large developers adopt the new options and whether customers are willing to leave the familiar App Store purchasing flow.
An external option existing in software does not guarantee that people will use it. The developer must usually offer a meaningful advantage, such as a lower price, a different subscription package or payment methods better suited to local customers.
Adoption can increase gradually as existing apps release updates. The financial impact may therefore become more visible over several quarters rather than appearing immediately after the regulatory agreement takes effect.
Apple receives a commission when an eligible digital purchase uses its in-app payment system.
The fee compensates Apple for distribution, payment processing, fraud management, developer tools, customer support and access to the iOS platform, according to the company.
The standard percentage varies. Small developers and long-running subscriptions can qualify for reduced rates, while other eligible digital transactions may carry higher commissions.
When payment moves to a developer’s website, an independent processor handles the financial transaction. The developer pays that provider, manages more of the customer relationship and retains the amount that would otherwise become an App Store fee.
Apple may still provide the operating system, APIs, development tools and App Store distribution without receiving the conventional payment commission.
This separation explains why App Store activity and App Store revenue can move differently. People may download more applications and spend more on digital services while Apple captures a smaller percentage of the commerce.
The same customer could maintain several subscriptions used exclusively on an iPhone without any of their monthly payments passing through Apple.
Apple can collect other revenue from that user through hardware, advertising, iCloud or its own subscriptions. The external transaction nevertheless removes one part of the Services model.
The size of the App Store economy should not be confused with Apple’s commissionable revenue.
Apple says the global App Store ecosystem facilitated more than $1.4 trillion in developer billings and sales during 2025. More than 90% of that commerce did not produce a commission for the company.
The largest categories involve physical goods and services such as retail purchases, travel, grocery delivery, restaurant orders and transportation.
Apple does not collect a percentage when someone uses an Amazon app to order furniture, books a hotel or pays for a meal delivered through an iPhone.
App Store commissions generally concentrate on digital goods, application features, virtual items and subscriptions sold through Apple In-App Purchase.
Regulatory changes target this smaller but financially important part of the ecosystem.
Digital transactions require no physical inventory or delivery network, allowing payment commissions to carry attractive margins. Losing part of that revenue can therefore affect profitability more than the dollar amount alone suggests.
Apple does not disclose App Store revenue or profit separately. The category remains combined with cloud services, advertising, media subscriptions, AppleCare, payments and other operations inside Services.
Regulation was not the only factor Apple identified.
Parekh said softer mobile gaming activity also affected the App Store. Games represent an important source of digital transactions because players purchase virtual currency, characters, cosmetic items, subscriptions and access to additional content.
A decline in game spending directly affects the commission Apple receives through In-App Purchase.
Gaming is also one category where developers have pushed aggressively for alternative stores and payments. Epic Games began its legal confrontation with Apple after introducing another payment method inside Fortnite and attempting to bypass App Store commissions.
The simultaneous effects are difficult to separate. A game can generate lower revenue because players are spending less, because payments moved outside Apple’s system or because both changes occurred together.
Apple does not provide enough category detail to calculate the contribution from each factor.
The distinction matters for the outlook. Gaming demand can recover with successful releases and stronger consumer spending. A permanent regulatory change does not reverse when one popular game reaches the top of the charts.
Outside payments can improve the amount a developer retains from each purchase.
A company moving from a conventional App Store commission to a lower-cost web payment processor may use the difference to reduce prices, fund development or improve profitability.
The developer also assumes responsibilities previously handled through Apple.
Independent billing requires payment processing, tax management, fraud protection, refunds, account recovery and customer support. Subscription status must synchronize correctly between the website and the iPhone app.
Customers changing devices or reinstalling an app expect their purchases to remain available. The developer needs its own account system capable of verifying ownership without relying entirely on Apple’s purchase history.
Small developers may decide that Apple In-App Purchase remains worth its fee because it removes operational complexity and gives customers a familiar checkout experience.
Large subscription businesses have stronger incentives to build their own systems. They already maintain accounts and payments across websites, televisions, Android devices and other platforms.
The regulatory effect will therefore vary by developer size and business model. One company may remove Apple billing completely, while another continues using it because external infrastructure would cost more than the commission saved.
External payments create the possibility of lower subscription prices because developers no longer need to incorporate the complete App Store fee into the amount charged.
Some services already cost more when purchased through an iPhone app than through their websites. The higher price allows the developer to preserve similar revenue after Apple receives its share.
A visible external link makes comparing those prices easier. Customers can leave the app, complete the transaction on the web and return with an active account.
Savings are not guaranteed. A developer can retain the entire difference rather than passing it to subscribers.
Independent billing can also make subscription management less consistent.
Settings > Apple Account > Subscriptions
A subscription purchased directly must be canceled through the developer’s website or account system. Customers using many external services may need to remember several billing portals and renewal policies.
Refunds and purchase disputes also move away from Apple. The developer or its payment processor becomes responsible for resolving the transaction.
Choice can reduce prices while increasing complexity. The practical outcome depends on whether developers make external checkout clearly cheaper and easy to manage.
Apple is responding to the changing environment by adding business models and marketing systems that can keep developers using its commerce platform.
Monthly subscriptions with a 12-month commitment allow participating apps to offer lower recurring payments while securing a complete year of revenue.
The Advanced Commerce API supports more complex content catalogs, optional add-ons and subscription structures that were previously difficult to manage through standard In-App Purchase products.
Apple has also expanded tools for custom product pages, promotional offers, application analytics and international distribution.
These additions increase the value attached to App Store billing. A developer may tolerate a commission when Apple provides conversion tools, subscription management and access to promotional placement that would be expensive to reproduce independently.
The company can also adjust rates for particular categories. The Small Business Program, Mini Apps Partner Program and reduced commission for longer-running subscriptions already demonstrate differentiated pricing.
A more competitive payment market may push Apple toward additional service tiers rather than one universal commission.
The United Kingdom’s Competition and Markets Authority is consulting on rules that would allow developers to direct customers outside Apple and Google’s payment systems.
The regulator expects any fee charged for steering to be fair, reasonable and lower than current app-store commissions. It wants the resulting savings passed to customers or reinvested in developer businesses.
The UK proposal is not yet a final requirement. Its eventual structure could determine whether developers receive the broad freedom available in the United States or a fee-based model closer to some European arrangements.
Regulators are also considering app-review fairness, interoperability and access to mobile-platform capabilities.
The outcome will matter beyond British customers. Each major jurisdiction creates another model that regulators elsewhere can examine when designing their own rules.
Apple must decide whether to continue maintaining different commercial systems by country or move toward broader global terms that reduce operational complexity.
Developers face the same choice. Supporting a separate payment route, marketplace package and reporting process for every region can become expensive enough to cancel some of the benefits regulation intended to create.
The next evidence will come from behavior rather than another policy announcement: how many major apps add external payment links, whether they offer lower prices and how quickly customers move away from Apple’s checkout.
The post App Store Regulatory Changes Begin Slowing Services Growth appeared first on AppleMagazine.
Semanalmente, destacamos aqui os cinco artigos mais lidos no MacMagazine — caso você tenha perdido algum ou queira reler a matéria (e/ou seus comentários).
Eis a lista da vez, de 12 a 19 de julho:
Boa (re)leitura! 😉
Students in New Jersey will hear from NASA astronauts Chris Williams and Jessica Meir as they answer prerecorded STEM questions while aboard the International Space Station.
The Earth-to-space call will begin at 12:05 p.m. EDT, Thursday, June 18, and will stream live on the agency’s Learn With NASA YouTube channel.
This event is hosted by Newton Public Schools in Newton, New Jersey, for students in grades K-12 and members of the community. This unique opportunity aims to deepen understanding of space exploration and enhance awareness of STEM careers.
Media interested in covering the event must RSVP no later than 5 p.m. EDT, Wednesday, June 17, to Dr. Joseph Piccirillo at: 973-383-7392, x4229 or jpiccirillo@newtonnj.org.
For more than 25 years, astronauts have continuously lived and worked aboard the space station, testing technologies, performing science, and developing skills needed to explore farther from Earth. Astronauts communicate with NASA’s Mission Control Center in Houston 24 hours a day through SCaN’s (Space Communications and Navigation) Near Space Network.
Research and technology investigations taking place aboard the space station benefit people on Earth and lay the groundwork for other agency deep space missions. As part of NASA’s Artemis program, the agency will send astronauts to the Moon to prepare for future human exploration of Mars, inspiring the world through discovery in a new Golden Age of innovation and exploration.
For more information on NASA in-flight calls, visit:
https://www.nasa.gov/stemonstation
The post NASA Astronauts to Answer Questions from New Jersey Students appeared first on NASA Science.
Students in New Jersey will hear from NASA astronauts Chris Williams and Jessica Meir as they answer prerecorded STEM questions while aboard the International Space Station.
The Earth-to-space call will begin at 12:05 p.m. EDT, Thursday, June 18, and will stream live on the agency’s Learn With NASA YouTube channel.
This event is hosted by Newton Public Schools in Newton, New Jersey, for students in grades K-12 and members of the community. This unique opportunity aims to deepen understanding of space exploration and enhance awareness of STEM careers.
Media interested in covering the event must RSVP no later than 5 p.m. EDT, Wednesday, June 17, to Dr. Joseph Piccirillo at: 973-383-7392, x4229 or jpiccirillo@newtonnj.org.
For more than 25 years, astronauts have continuously lived and worked aboard the space station, testing technologies, performing science, and developing skills needed to explore farther from Earth. Astronauts communicate with NASA’s Mission Control Center in Houston 24 hours a day through SCaN’s (Space Communications and Navigation) Near Space Network.
Research and technology investigations taking place aboard the space station benefit people on Earth and lay the groundwork for other agency deep space missions. As part of NASA’s Artemis program, the agency will send astronauts to the Moon to prepare for future human exploration of Mars, inspiring the world through discovery in a new Golden Age of innovation and exploration.
For more information on NASA in-flight calls, visit:
https://www.nasa.gov/stemonstation
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