Com o AppleCare One (agora rebatizado para AppleCare One Individual), vale recordar, é possível proteger três aparelhos em uma única assinatura — você pode adicionar mais aparelhos pagando mais — usando uma única Conta Apple em todos eles, sendo mais econômico que o AppleCare+ tradicional.
No AppleCare One Family isso obviamente muda. Nele, até seis integrantes da família (todos necessariamente integrantes do Compartilhamento Familiar) podem incluir todos os seus aparelhos elegíveis na cobertura — isso mesmo, sem limites de dispositivos.
Os reparos para quebra de aparelhos são ilimitados nos dois planos. A limitação fica para a quantidade de sinistros (perda ou roubo) cobertos: no AppleCare One você tem direito a até três no ano, enquanto que no One Family esse número sobe para até seis. O preço também é diferente, obviamente. O AppleCare One Family sai por US$50/mês, US$30 a mais que o plano individual.
Ainda não suportado no Brasil, o AppleCare One Family estará disponível a partir do dia 14 de setembro nos EUA.
Apple brings AppleCare One to the UK, giving customers a new way to cover multiple Apple products with one simple plan.
Apple on Monday announced AppleCare One — a new way for customers to protect multiple Apple devices under one simple plan — is available in the UK. Starting at £16.99 per month, AppleCare One covers up to three products, with the flexibility to add more at any time for £4.99 per month per device.
With AppleCare One, customers receive comprehensive, one-stop service and support from Apple experts across every product in their plan — delivering affordable peace of mind. Beginning August 4th, customers in the UK can sign up for AppleCare One at apple.com or their nearest Apple Store. Those who already have an AppleCare+ plan can also sign up directly on their iPhone, iPad, or Mac.
“At Apple, we’re focused on creating and delivering exceptional experiences,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing, in a statement. “With AppleCare One, customers in the UK can now enjoy the trusted protection of AppleCare+ in a way that’s simpler and more flexible than ever before — one plan, one price, and the peace of mind that comes with knowing all their eligible products can be covered.”
One Plan, Incredible Value
AppleCare One includes all the benefits of AppleCare+, including fast and unlimited repairs for accidental damage, battery replacement service, and 24/7 priority access to Apple experts. All repairs are performed using genuine Apple parts at Apple Store locations and the vast network of Apple Authorised Service Providers.
Customers can enroll their eligible Apple products in the plan for the same great price, meaning a customer protecting their iPhone, iPad, and Apple Watch together can save up to £11.48 per month compared to maintaining separate AppleCare+ with Theft and Loss plans for each device.
Protect Already-Owned Eligible Devices
AppleCare One gives customers greater flexibility to protect the devices they already have. Eligible products that are up to four years old can be added to a plan, provided they are in good condition, opening up coverage well beyond the current 60-day window to purchase AppleCare+.
Coverage That Evolves with Users
AppleCare One is built to keep pace with customers’ changing needs. When customers upgrade by trading in a covered product and purchasing a new product directly from Apple, the old product is automatically removed from the plan and replaced with the new device — so customers never have to think twice about staying protected. And as a monthly subscription, AppleCare One makes it simple to maintain coverage across as many products as customers want, for as long as they want, with the ability to add or remove devices from their plan at any time.
AppleCare+ Plans Add Theft and Loss Coverage for iPad and Apple Watch
Alongside the launch of AppleCare One, Apple is also bringing AppleCare+ with Theft and Loss to iPad and Apple Watch in the UK. The single-device plan option is now available for iPhone, iPad, and Apple Watch, protecting customers against up to two incidents of theft or loss per year on top of battery replacement service, priority support from Apple experts, and unlimited repairs for accidental damage.
MacDailyNews Take: Learn more about AppleCare One and sign up by visiting apple.com/uk/applecare.
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AppleCare+ pricing has gone up for new Mac and iPad customers, adding another small cost increase to the Apple ownership equation. According to Bloomberg, Apple has raised monthly and annual AppleCare+ rates for new Mac and iPad plans, with the change applying to new coverage rather than existing plans already active on customer devices.
The increase is modest on paper. Reports indicate Apple has raised monthly AppleCare+ rates by 50 cents and annual plans by $5 for affected Mac and iPad products. For example, AppleCare+ for the 13-inch MacBook Air is now listed at $7.99 per month or $79.99 per year, up from $7.49 per month and $74.99 per year. The Mac mini now starts at $4.49 per month or $44.99 per year, while the 16-inch MacBook Pro costs $15.99 per month or $159.99 per year.
The numbers are not dramatic alone. The context is harder for buyers. Mac and iPad prices have already been under pressure from component costs, financing changes and longer upgrade cycles. AppleCare+ is optional, but for many customers buying expensive laptops and tablets, it is part of the real purchase price.
AppleCare+ Pricing Adds to the Ownership Cost
AppleCare+ pricing is one of those costs many buyers do not fully consider until checkout. The device price gets attention first. Then come storage upgrades, cellular connectivity, keyboard accessories, Apple Pencil, taxes, financing, software subscriptions and protection coverage.
For a MacBook Air, an extra 50 cents per month may not change the decision. For a MacBook Pro, iPad Pro or a family buying multiple devices, the increases add up over time. Annual plans rising by $5 also signal that Apple is comfortable nudging protection costs higher even when the change is small enough to avoid a major backlash.
AppleCare+ remains valuable for users who carry devices daily or depend on them for work. Macs and iPads are portable, expensive and often used in places where accidents happen: classrooms, coffee shops, airports, offices, studios, kitchens and family rooms. A cracked iPad screen or damaged MacBook display can be expensive without coverage.
Apple’s pitch is convenience as much as insurance. AppleCare+ includes priority support, battery service when capacity drops below Apple’s threshold, and reduced service fees for accidental damage. For iPad, AppleCare+ can also cover Apple-branded keyboard accessories and Apple Pencil damage under service-fee terms.
That makes the plan attractive. It also makes the higher price easier for Apple to defend.
Image Credit: Apple Inc.
New Customers Feel the Change First
The latest increase applies to new Mac and iPad AppleCare+ customers. Existing customers with active plans are not the immediate target of the reported change. That distinction helps Apple avoid angering subscribers who already signed up at previous rates, while still lifting revenue from new device buyers.
This approach fits Apple’s broader shift toward recurring coverage. Apple has been moving AppleCare+ further into monthly and annual subscription-style plans, with AppleCare One offering a bundled option for multiple products. The protection plan is no longer only a one-time add-on at purchase. It is increasingly part of Apple’s services layer.
That matters because Apple’s services business depends on recurring payments. AppleCare+ may not get the same attention as iCloud, Apple Music or Apple TV, but it is another way Apple extends the customer relationship beyond the hardware sale. A Mac or iPad purchase becomes not only a device transaction, but also a support and repair subscription.
The price increase strengthens that pattern. A small rise across a large base of new buyers can support services revenue without changing the product lineup.
Mac Buyers Should Compare Plans
Mac buyers now have more reason to compare AppleCare+ options before adding coverage. Apple’s Mac plans vary by model because repair risk and device cost vary. A Mac mini plan starts lower because the device is stationary and less likely to face drops or screen damage. A 16-inch MacBook Pro costs more because it is a high-value portable machine with expensive components.
For a buyer choosing a MacBook Air, AppleCare+ may be easier to justify if the laptop travels daily. Students, journalists, consultants, photographers, editors and business travelers are more exposed to accidental damage than someone who leaves a Mac mini on a desk.
For MacBook Pro buyers, the decision often depends on work dependency. If the Mac is the primary income tool, AppleCare+ can be less about repair math and more about reducing downtime. Access to Apple support and lower repair costs can be worth the subscription if the device is central to daily work.
Still, users should compare the plan cost with their own risk. A careful desktop Mac user may not need the same coverage as a frequent traveler. AppleCare+ is useful, but it should not be automatic for every buyer.
iPad Buyers Face a Different Calculation
iPad AppleCare+ has its own logic because iPads are more physically exposed than Macs in many homes. They are passed between family members, used by children, carried around the house, taken to school, placed in bags and paired with accessories that raise the total cost of ownership.
For iPad Pro and iPad Air buyers, AppleCare+ can make sense because screen repairs and accessory damage can be costly. Apple’s current AppleCare+ terms for iPad include service fees for screen damage, other accidental damage and covered accessories. That can make the plan appealing for users who buy Magic Keyboard, Apple Pencil Pro or a high-end iPad Pro.
The decision becomes more complicated for entry-level iPad buyers. A lower-cost iPad may not justify years of coverage for every user, especially if it stays mostly at home. Families, however, may see the protection differently. An iPad used by children faces more risk than a laptop used carefully by one adult.
The new pricing does not change the core question. It makes the answer slightly more expensive.
AppleCare Products | Warranty Check
AppleCare One Becomes More Relevant
AppleCare One gives Apple another way to soften individual plan increases. The bundle starts at $19.99 per month for up to three eligible products, with additional devices available for $5.99 per month each. It includes AppleCare+ benefits and adds theft and loss coverage for eligible iPhone, iPad and Apple Watch products.
For users with only one Mac or one iPad, AppleCare One may not be the best fit. For users with multiple devices, it can become more attractive as individual plans rise. A person with an iPhone, iPad and Mac may compare three separate AppleCare+ plans against the bundle and find the monthly difference easier to justify.
That is likely part of the strategy. Apple can raise individual plan prices modestly while giving heavier ecosystem users a bundled option. The company has used similar logic across services with Apple One, where the value increases as users subscribe to more Apple products.
The same principle now applies to protection. The deeper a customer is inside Apple’s hardware ecosystem, the easier it becomes to turn support coverage into a monthly bundle.
Small Increase, Larger Signal
AppleCare+ pricing increases may be small, but they arrive during a period when Apple is asking customers to absorb more costs across the ecosystem. Device prices, component pressure, cellular financing, AI hardware demands and service subscriptions all affect the total ownership picture.
The AppleCare+ change fits that pattern. Apple is not dramatically changing the service. It is raising the price slightly while keeping the value proposition intact: lower repair costs, battery service, accidental damage coverage and Apple support.
For buyers, the best response is not panic. It is math. Compare the plan price with the device cost, repair risk, usage pattern and whether multiple Apple products would make AppleCare One more efficient. Someone buying a MacBook Pro for travel may want the protection. Someone buying a Mac mini for a desk may not. A family iPad may be a stronger candidate than a carefully handled personal tablet.
AppleCare+ remains a useful safety net. It is just a slightly more expensive one for new Mac and iPad buyers, and that makes the real cost of the device a little higher than the number on the product page.
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