Apple has barely finished unveiling the iPhone Duo, iPhone 18 Pro lineup, AirPods 5, and new Apple Watches, but the company already has a much larger pipeline queued up for late 2026 and the first half of 2027, according to Bloomberg News‘ Mark Gurman.
The coming products are part of what new CEO John Ternus has internally described as Apple’s most ambitious product road map yet. Many of the devices are designed to spread Siri AI more widely across the lineup and close some of the gap with rivals in artificial intelligence. As always, dates can slip and products can be delayed or canceled.
Later this yearGurman reports that Apple is preparing several updates before year-end:
• HomePod mini with Siri AI — Same familiar design as the 2020 model, but with a new chip to power the overhauled assistant.
• Apple TV with Siri AI — Another look-alike refresh, this time with a faster chip for navigation and the new Siri experience.
• Smart-home hub — A square display that can sit on a speaker base or mount on a wall. It will run a new operating system, support video calls, and use facial recognition to personalize what it shows. Apple had considered showing it at last week’s event and is now aiming as early as October, though the timeline remains fluid after repeated delays.
• Touch-screen MacBooks — The biggest MacBook Pro change since 2021, adding OLED panels and touch screens for the first time, with M5 Pro and M5 Max chips.
• Entry-level 14-inch MacBook Pro — Current design, updated with the M6 chip.
• iMac — New colors and an M6 processor.
• iPad mini — One of the line’s biggest upgrades, adding an OLED display.
The HomePod mini and Apple TV are already being tested with iOS 27. The new Macs are running macOS 27.1 internally, and the iPad mini is on iPadOS 27.1. Both of those software updates are expected late next month.
First half of 2027
The spring and early summer slate is heavier on refresh cycles than radical redesigns:
• MacBook Air — Same 13-inch and 15-inch designs, moving to the M6 chip.
• MacBook Neo — Follow-up model with an A19 Pro chip and more memory.
• Entry-level iPad — Faster chip so the cheaper tablet can run Apple Intelligence and Siri AI.
• iPad Pro — Chip upgrade plus vapor-chamber cooling similar to the iPhone 18 Pro.
• iPad Air — First OLED screens in that line, plus a new chip.
• iPhone 18 — Largely an A20 chip upgrade, with the notable change that the standard model is shifting from fall to spring.
• iPhone 18e — Another chip-focused update; Apple will need to make clear how it differs from the regular iPhone 18.
• iPhone Air 2 — More substantial: a 2-nanometer A20 Pro chip, better battery life, and a second rear camera for ultrawide shots.
• Apple Pencils — New Pencil Pro and USB-C models timed with the iPads; the iPhone Duo will support the stylus as well.
Looking further ahead
The second half of 2027 is expected to get more ambitious still, Gurman writes, with M7 updates to MacBooks, smart glasses, camera-equipped AirPods, a home security system, a redesigned Apple Watch, Twentieth Anniversary iPhones, and a second-generation foldable iPhone Duo.
MacDailyNews Take: Taken together, the road map suggests Apple is trying to do two things at once: push Siri AI onto more affordable and living-room devices, and finally refresh categories that have languished for years. Whether October brings a full event or quieter waves of launches, the next 12 months look unusually crowded with product launces!
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BOE wants a share of the OLED supply chain for Apple's next iPad Air, aiming to land a secondary sourcing role behind primary supplier Samsung Display, according to a report from South Korea's The Elec.
Sources cited by The Elec say the Chinese panel maker is building out its iPad Air OLED effort at its B12 fab in Chongqing, home to BOE's sixth-generation OLED production line, ahead of the launch of a redesigned iPad Air that isn't expected to launch until the first half of 2027. Samsung Display already holds the lead supply role for that panel and is on track to begin ramping production toward the end of this year or the start of next, as previously reported.
BOE still has to clear Apple's qualification process. Samples reportedly still need to be submitted for evaluation, and a verdict on whether the company wins any commercial orders is not expected until closer to the end of the year. Even a favorable outcome may only translate into modest volume at first, with output confined to iPad Air units destined for the Chinese market or to refurbished devices, rather than the entire global launch.
The sources put BOE's qualification decision at some point in November or December, noting Apple typically finalizes production approval just one to two months ahead of mass production actually starting. Should BOE fall short of that bar, Samsung Display will end up carrying the entire initial production run by itself.
Becoming a supplier for the OLED iPad Air would be a meaningful expansion for BOE, which has experience providing OLED panels for the iPhone, but has struggled to break into larger OLED products. Samsung Display and LG Display have held onto that ground in tablets specifically, and BOE has lost, rather than gained, footing elsewhere in Apple's OLED lineup recently; its utilization on Apple-dedicated lines reportedly slid from roughly 82% in 2024 to about 48% earlier this year as Apple is set to lean on Samsung instead for the upcoming OLED iPad mini.
The redesigned iPad Air is expected in 11 inch and 13 inch sizes, with a hybrid OLED panel pairing a glass substrate with thin film encapsulation, a single stack RGB emissive layer, and an LTPS backplane, with a refresh rate of 60Hz. That keeps it below the iPad Pro's tandem stack OLED panel on cost, while still moving the iPad Air away from an LCD.
BOE is also reportedly pursuing a secondary supplier role for Apple's OLED MacBook Pro from its 8.6 generation B16 fab in Chengdu, but persistent yield problems there make commercial shipments to Apple unlikely soon. Industry sources do not expect BOE to enter that supply chain until sometime after 2028.
The iPad Air has looked the same since 2020, making it the longest-running design in Apple's tablet lineup. There is a reasonable case that 2027 could be when that comes to an end.
Apple last gave the iPad Air a new enclosure in 2020, when the fourth-generation model introduced flat sides, an all-screen front, and Touch ID in the top button. The subsequent M1, M2, M3, and M4 updates were all internal with no design changes.
The substantial upgrade would be a suitable candidate for a complete redesign. When the iPad Pro moved to OLED in 2024, Apple completely redesigned the device for the first time since 2018, introducing a substantially thinner chassis.
The iPad Air and iPad mini have shared their design language since their introduction, with the mini most recently adopting the Air's look in 2021 and holding it through to the iPad mini 7. If the mini receives a new enclosure this year, the Air is the obvious candidate to bring over the same one next. It could be much like how the original iPad mini from 2012 set the design standard for the iPad Air just a year later.
There have been no specific rumors about an iPad Air redesign for next year, but if it does mirror the iPad mini, the device could gain the same vibration-based speaker system, water-resistance, and more.
Apple plans to raise the prices of its products as the cost of the memory chips it uses has surged, the technology giant’s boss has said.
Tim Cook, Apple’s outgoing chief executive, told the Wall Street Journal (WSJ) that price increases were “unavoidable” as the situation around memory chips had become “unsustainable”.
During its holiday quarter, Apple’s profit margin on hardware was 40.7%; in its most recent quarter, that dropped to 38.7% — a remarkable figure for physical products. It is these high margins that led to analysts like Ming-Chi Kuo to claim Apple would keep prices more-or-less stable and offset the additional costs through its even higher-margin — 76.7% — services business.
Winkler suggests in his summary that Apple has absorbed the cost increases so far because it has always treated memory and storage upgrades as profit centers. That’s no surprise to the Apple community, which has long chafed at Apple’s premium prices for memory and storage. But now, for instance, the price of standalone internal flash storage is closer to and sometimes even higher than Apple’s upgrade prices.
[…]
Obviously, Apple could absorb such costs and more if it were to accept dramatically lower gross margins. But as high-minded and customer-focused as Apple is, the company is still in business to maximize profit.
I was recently looking to add another SSD and a few hard drives to my setup. Normally, prices go down over time, but currently it SSDs are about double the price I paid last year, and large hard drives are almost triple.
Apple, to my recollection, has never before issued a warning about price increases. Keep in mind that Apple deals with prices in a very different way from its competitors. For Apple, prices are part of a product’s brand, so they don’t fluctuate with component costs.
Apple has raised prices across the board for many of its products today. MacBook Neo now starts at $699 (up from $599), while MacBook Air now starts at $1299 (up from $1099). Other impacted products include MacBook Pro, iPad, iPad Air, and many more.
iPhone, Apple Watch, and AirPods pricing is unchanged.
Earlier this week, I outlined three reasons for agreeing with Mark Gurman that the Apple price increases could be imminent, and that indeed proved to be the case.
iPhones have escaped the increases, but they are otherwise both broad-reaching and pretty dramatic. But perhaps the most surprising thing is that the MacBook Neo has been included …
Apple today increased the starting price of the Mac mini with M4 Pro chip by $200, taking the higher-tier model up to $1,599 on its online store.
[…]
Apple had already raised the Mac mini’s effective starting price in May by discontinuing the $599 configuration with 16GB of RAM and a 256GB SSD, leaving the $799 model with a 512GB SSD as the new entry-level option. Interestingly, the 16GB RAM / 256GB storage option has now been reinstated, but the $799 starting price remains.
Pre-announce it with a small delay, thus giving you a temporary sales boost as people scramble to get their orders in at current prices, and to soften the blow when the increases hit.
I also can’t help but see that “we need to begin raising prices on a number of products, including today’s increases for iPad and Mac,” statement as implying more increases are coming. The iPhone price increase seems inevitable, and my money is on it starting with the new models in September.
Micron CEO, president and chairman Sanjay Mehrotra explained the SCAs in prepared remarks delivered during the company’s Q3 earnings call. He explained that Micron has signed 16 SCAs, most of them covering 2026 to 2030, and that they involve a commitment to buy a certain quantity of product and pay for it in a pricing band that has a floor and a ceiling price. The floor price covers the historically high gross margins mentioned above, and the ceiling price means those who commit to an SCA are insulated if memory prices go even higher.
Micron’s chief business officer has hinted, without calling it out by name, that Apple’s tough supplier negotiations contributed to the conditions behind the global memory shortage.
For years, Apple has been able to dominate and dictate to their suppliers thanks to their scale. But the Asian operations which Tim Cook so famously set up, have been upended, like most everything else, by AI. From TSMC on down, Apple is no longer the customer dictating terms for the entire industry, it’s now the company which has taken over the mantle as the most valuable one in the world: NVIDIA.
Here’s a table with most of the base models whose prices increased[…]
[…]
iPad prices mostly went up 20–25%, but the hardest hit was the no-adjective base model, which rose almost 30%, from $350 to $450. That’s a big increase for a product meant to appeal to buyers for whom price is obviously their biggest concern.
Anyone who purchased a MacBook Neo for $600 (or $500 with education discount) between March and this morning purchased the lowest-price MacBook Apple has ever sold — and perhaps the lowest-price MacBook they ever will sell.
The consumer electronics industry is facing an unprecedented challenge. The rapid expansion of AI data centers has created an extraordinary surge in demand for memory and storage. We have never seen a component price increase this much, this quickly. We have shielded our customers from these increases so far, but we have now reached a point where we need to begin raising prices on a number of products, including today’s increases for iPad and Mac. We know this is not welcome news, and we are working tirelessly to find solutions.
[…]
Apple indicating that it needs to “begin” raising prices suggests that additional price increases might occur later.
“and we are working tirelessly to find solutions.”
I find this to be the most confusing part. Do we believe this to be a genuine effort? Even if so, how would a “solution” actually work? Would they actually lower prices if a solution were to be found?
They also just said they “will continue working” on bringing Siri AI to the EU right before saying in a different venue that they’d stopped working on it.
But even setting aside the prices of competing devices, it just feels wrong to hike prices this much for four-year-old hardware running five-year-old pre-AI silicon. The higher-end model’s price went up 67 percent!
The only way this makes sense is if these prices are really meant for the upcoming new hardware, and those new models are more ambitious home hubs that warrant $200–250 prices.
The Financial Times reports that Apple is seeking clearance from the Trump administration to purchase memory chips from a blacklisted Chinese company. The move would help it meet demand for product manufacturing during the ongoing global memory supply shortage.
Perhaps this is the “working tirelessly” that Apple was referring to.
Apple previously sought permission from the Biden administration to do the same thing back in 2022, and that did not go well – despite promising to use the chips only for iPhones sold in China …
Something happens — outside the company’s control — that causes those essential components to rise in price significantly.
[…]
What you cannot do is hold a philosophically consistent logically coherent view where your answer to how a company should respond in such a scenario is contingent on what the “something happens” is that caused component prices to rise.
Maybe—but that’s only relevant if you accept the premise that it was out of Apple’s control. I don’t know the details of the deals, but there’s an argument that the rising costs to Apple are to some extent Apple’s “fault.” If Tim Cook gets credit for helping suppliers expand capacity and locking in contracts for memory at low prices over the past two decades, doesn’t the same logic apply in reverse? The AI-driven shortages were foreseeable—and publicly discussed years ago. If you believe Micron that Apple chose to prioritize its own past numbers rather than securing its future supply, doesn’t that make today’s situation different from, say, a tsunami that unexpectedly wiped out a bunch of factories? I don’t know exactly how the increased costs should be apportioned, but I think the reasons for the costs are relevant, and I don’t think they’re fully exogenous.
But while tech giants like Apple
and Microsoft, which both announced price hikes this week, have a hefty cash cushion, supply chain leverage and customers numbering in the millions or billions, a much wider swath of businesses face potentially dire straits. Most consumer electronics companies have little margin to spare and can’t confidently raise prices in an economy already grappling with inflationary pressures.
GoPro, the struggling maker of action cameras, warned this month that it might go out of business after memory costs shot up between 80% and 115% at the end of the first quarter. And shares of speaker maker Sonos
are down 23% this year as memory prices pressure margins.
Apple’s next iPad lineup refresh could begin this fall with a new iPad mini, followed by updates across the rest of the tablet family during 2027. The reported schedule would give Apple a rolling series of launches rather than one event covering every iPad at once.
Bloomberg’s Mark Gurman reports that Apple is preparing replacements for the iPad mini, entry-level iPad, iPad Air and iPad Pro. The compact model is expected to arrive first, potentially as early as October, while the remaining tablets would follow over the next several months.
Apple has not announced any of the devices, and release timing can change. The report nevertheless gives prospective buyers a clearer picture of where each current model sits in its cycle. The first update could also bring one of the most requested display improvements to Apple’s smallest tablet.
iPad Lineup Refresh Starts With the Mini
The iPad lineup refresh is expected to begin with the iPad mini, which has received fewer updates than Apple’s larger tablets. The current design remains popular because it offers an 8.3-inch screen in a device small enough to hold comfortably with one hand, place in a small bag or use as a portable reading and note-taking tool.
The next model is reportedly moving to an OLED display. That would give the iPad mini deeper black levels, stronger contrast and more vivid color than its current LCD panel. OLED would be particularly noticeable when reading in dark environments, watching video or working with images.
The new display is expected to measure approximately 8.4 inches without producing a major change to the overall design. Apple may retain a 60Hz refresh rate rather than bringing the 120Hz ProMotion technology used by the iPad Pro. That could disappoint buyers hoping the mini would become a compact Pro model, but OLED alone would represent a visible upgrade.
Reports have also pointed to an A19 Pro chip. That would give the smaller tablet more performance for games, creative apps, Apple Intelligence and longer-term software support. The current iPad mini already occupies an unusual position between a reading device and a compact professional tool. A stronger chip and OLED screen would push it further toward the second category.
Price may become the less attractive part of the update. Apple could raise the starting cost as display and memory expenses increase. Buyers interested mainly in portability may accept a higher price, but the iPad mini would need to avoid moving too close to the iPad Air.
The Entry-Level iPad May Stay Familiar
Apple’s least expensive iPad is expected to receive a more modest update in early 2027. The company reportedly plans to preserve the current design while replacing the processor with a newer chip.
That would fit the role of the entry-level model. Apple uses it for education, families, basic productivity, streaming, games and first-time tablet buyers. A dramatic redesign could increase the cost without improving the tasks most customers use it for.
The processor update could bring Apple Intelligence compatibility, depending on the chip and memory configuration Apple chooses. The current model’s position outside some advanced AI features creates an increasingly visible separation from the rest of the lineup.
A newer chip would also extend the useful life of the device. Entry-level iPads are often kept for several years, passed between family members or deployed in schools and businesses. Long software support can be more valuable in that segment than a thinner body or new camera arrangement.
Anyone considering the current base iPad should decide whether price or longevity has greater value. The current model remains suitable for ordinary use, particularly when discounted. Buyers who want the longest possible support window may prefer to wait.
iPad Air Could Receive the Larger Display Upgrade
The iPad Air is also expected to receive an update in 2027, with OLED display technology reportedly planned for the range. That would narrow one of the most obvious visual differences between the Air and the iPad Pro.
Apple currently positions the Air as the balanced choice: stronger than the entry model, less expensive than the Pro and available in 11-inch and 13-inch sizes. It supports Apple Pencil Pro and Magic Keyboard while offering M-series performance for demanding apps.
An OLED display would make that value proposition more aggressive. The Air could offer improved contrast and image quality without requiring buyers to move to the Pro tier. Apple would still have several ways to distinguish the Pro, including ProMotion, brighter displays, thinner hardware, advanced cameras and newer processors.
The processor is likely to receive another M-series upgrade as well, though the exact chip remains uncertain. For most users, the Air already has far more processing power than routine tablet work demands. The screen may provide the stronger reason to wait.
The risk for Apple is pricing. OLED panels could push the Air upward, especially in the 13-inch configuration. If the gap between Air and Pro becomes too narrow, buyers may move directly to the flagship. Apple will need to preserve a convincing middle tier.
iPad Pro May Focus on Power and Accessories
The next iPad Pro is reportedly planned for spring 2027. Apple may use a new M-series processor while leaving the current thin design largely intact.
That would make the Pro refresh more evolutionary than transformative. The current generation already includes OLED displays, high-end performance, Face ID, ProMotion and support for Apple Pencil Pro and Magic Keyboard.
Apple is also reportedly preparing two updated Apple Pencil models. Those accessories could arrive alongside the next iPad Pro, with changes potentially related to battery design and regulatory requirements.
The larger question is what additional processor power will do for the tablet. iPadOS 27 has expanded multitasking and window management, but buyers continue to evaluate the Pro against MacBook models at similar prices. A faster chip alone will not settle that comparison.
Apple may rely more heavily on AI, professional applications and accessory integration to justify the update. The Pro has become a platform for illustration, video editing, music production, 3D work and specialized enterprise apps. New hardware needs to strengthen those uses rather than simply win another benchmark.
Should Buyers Wait?
The answer depends on the model. Prospective iPad mini buyers have the strongest reason to pause because the reported fall update could introduce a substantially better display within months.
Entry-level buyers can still consider the current iPad when pricing is attractive. Its expected replacement appears focused on performance rather than design. Waiting becomes more sensible for anyone who wants Apple Intelligence support or maximum longevity.
The current iPad Air remains a capable option, particularly for users who need a tablet now. OLED would improve the experience, but a 2027 release leaves a longer wait. The same logic applies to the iPad Pro. Its successor may be faster, though the existing model already covers demanding work comfortably.
Apple’s gradual schedule could keep the iPad in the hardware conversation from fall through spring. It also means there will be no single perfect moment when every model is equally new.
The iPad mini may open the cycle because it has the most obvious opportunity for visible improvement. After that, Apple can use the base iPad for reach, the Air for broader OLED adoption and the Pro for its latest silicon and accessories.
The tablet lineup is not expected to change all at once. It may instead evolve model by model, giving buyers repeated reasons to reconsider which iPad fits their needs.
AppleCare+ pricing has gone up for new Mac and iPad customers, adding another small cost increase to the Apple ownership equation. According to Bloomberg, Apple has raised monthly and annual AppleCare+ rates for new Mac and iPad plans, with the change applying to new coverage rather than existing plans already active on customer devices.
The increase is modest on paper. Reports indicate Apple has raised monthly AppleCare+ rates by 50 cents and annual plans by $5 for affected Mac and iPad products. For example, AppleCare+ for the 13-inch MacBook Air is now listed at $7.99 per month or $79.99 per year, up from $7.49 per month and $74.99 per year. The Mac mini now starts at $4.49 per month or $44.99 per year, while the 16-inch MacBook Pro costs $15.99 per month or $159.99 per year.
The numbers are not dramatic alone. The context is harder for buyers. Mac and iPad prices have already been under pressure from component costs, financing changes and longer upgrade cycles. AppleCare+ is optional, but for many customers buying expensive laptops and tablets, it is part of the real purchase price.
AppleCare+ Pricing Adds to the Ownership Cost
AppleCare+ pricing is one of those costs many buyers do not fully consider until checkout. The device price gets attention first. Then come storage upgrades, cellular connectivity, keyboard accessories, Apple Pencil, taxes, financing, software subscriptions and protection coverage.
For a MacBook Air, an extra 50 cents per month may not change the decision. For a MacBook Pro, iPad Pro or a family buying multiple devices, the increases add up over time. Annual plans rising by $5 also signal that Apple is comfortable nudging protection costs higher even when the change is small enough to avoid a major backlash.
AppleCare+ remains valuable for users who carry devices daily or depend on them for work. Macs and iPads are portable, expensive and often used in places where accidents happen: classrooms, coffee shops, airports, offices, studios, kitchens and family rooms. A cracked iPad screen or damaged MacBook display can be expensive without coverage.
Apple’s pitch is convenience as much as insurance. AppleCare+ includes priority support, battery service when capacity drops below Apple’s threshold, and reduced service fees for accidental damage. For iPad, AppleCare+ can also cover Apple-branded keyboard accessories and Apple Pencil damage under service-fee terms.
That makes the plan attractive. It also makes the higher price easier for Apple to defend.
Image Credit: Apple Inc.
New Customers Feel the Change First
The latest increase applies to new Mac and iPad AppleCare+ customers. Existing customers with active plans are not the immediate target of the reported change. That distinction helps Apple avoid angering subscribers who already signed up at previous rates, while still lifting revenue from new device buyers.
This approach fits Apple’s broader shift toward recurring coverage. Apple has been moving AppleCare+ further into monthly and annual subscription-style plans, with AppleCare One offering a bundled option for multiple products. The protection plan is no longer only a one-time add-on at purchase. It is increasingly part of Apple’s services layer.
That matters because Apple’s services business depends on recurring payments. AppleCare+ may not get the same attention as iCloud, Apple Music or Apple TV, but it is another way Apple extends the customer relationship beyond the hardware sale. A Mac or iPad purchase becomes not only a device transaction, but also a support and repair subscription.
The price increase strengthens that pattern. A small rise across a large base of new buyers can support services revenue without changing the product lineup.
Mac Buyers Should Compare Plans
Mac buyers now have more reason to compare AppleCare+ options before adding coverage. Apple’s Mac plans vary by model because repair risk and device cost vary. A Mac mini plan starts lower because the device is stationary and less likely to face drops or screen damage. A 16-inch MacBook Pro costs more because it is a high-value portable machine with expensive components.
For a buyer choosing a MacBook Air, AppleCare+ may be easier to justify if the laptop travels daily. Students, journalists, consultants, photographers, editors and business travelers are more exposed to accidental damage than someone who leaves a Mac mini on a desk.
For MacBook Pro buyers, the decision often depends on work dependency. If the Mac is the primary income tool, AppleCare+ can be less about repair math and more about reducing downtime. Access to Apple support and lower repair costs can be worth the subscription if the device is central to daily work.
Still, users should compare the plan cost with their own risk. A careful desktop Mac user may not need the same coverage as a frequent traveler. AppleCare+ is useful, but it should not be automatic for every buyer.
iPad Buyers Face a Different Calculation
iPad AppleCare+ has its own logic because iPads are more physically exposed than Macs in many homes. They are passed between family members, used by children, carried around the house, taken to school, placed in bags and paired with accessories that raise the total cost of ownership.
For iPad Pro and iPad Air buyers, AppleCare+ can make sense because screen repairs and accessory damage can be costly. Apple’s current AppleCare+ terms for iPad include service fees for screen damage, other accidental damage and covered accessories. That can make the plan appealing for users who buy Magic Keyboard, Apple Pencil Pro or a high-end iPad Pro.
The decision becomes more complicated for entry-level iPad buyers. A lower-cost iPad may not justify years of coverage for every user, especially if it stays mostly at home. Families, however, may see the protection differently. An iPad used by children faces more risk than a laptop used carefully by one adult.
The new pricing does not change the core question. It makes the answer slightly more expensive.
AppleCare Products | Warranty Check
AppleCare One Becomes More Relevant
AppleCare One gives Apple another way to soften individual plan increases. The bundle starts at $19.99 per month for up to three eligible products, with additional devices available for $5.99 per month each. It includes AppleCare+ benefits and adds theft and loss coverage for eligible iPhone, iPad and Apple Watch products.
For users with only one Mac or one iPad, AppleCare One may not be the best fit. For users with multiple devices, it can become more attractive as individual plans rise. A person with an iPhone, iPad and Mac may compare three separate AppleCare+ plans against the bundle and find the monthly difference easier to justify.
That is likely part of the strategy. Apple can raise individual plan prices modestly while giving heavier ecosystem users a bundled option. The company has used similar logic across services with Apple One, where the value increases as users subscribe to more Apple products.
The same principle now applies to protection. The deeper a customer is inside Apple’s hardware ecosystem, the easier it becomes to turn support coverage into a monthly bundle.
Small Increase, Larger Signal
AppleCare+ pricing increases may be small, but they arrive during a period when Apple is asking customers to absorb more costs across the ecosystem. Device prices, component pressure, cellular financing, AI hardware demands and service subscriptions all affect the total ownership picture.
The AppleCare+ change fits that pattern. Apple is not dramatically changing the service. It is raising the price slightly while keeping the value proposition intact: lower repair costs, battery service, accidental damage coverage and Apple support.
For buyers, the best response is not panic. It is math. Compare the plan price with the device cost, repair risk, usage pattern and whether multiple Apple products would make AppleCare One more efficient. Someone buying a MacBook Pro for travel may want the protection. Someone buying a Mac mini for a desk may not. A family iPad may be a stronger candidate than a carefully handled personal tablet.
AppleCare+ remains a useful safety net. It is just a slightly more expensive one for new Mac and iPad buyers, and that makes the real cost of the device a little higher than the number on the product page.
I can’t recall the last time I was truly excited about a mouse. I primarily use a trackpad whether I’m at my desk or using a laptop. The trouble with a trackpad-only setup, though, is that I sometimes wind up with wrist and elbow pain. That’s why I keep a Logitech MX Master 4 mouse on my desk to balance out the stress on my arms.
But that only works if I’m at my desk. More and more, I’ve been turning to a MacBook Pro for working away from my desk at home or elsewhere. Those locations are always less ergonomic than sitting at my desk, causing wrist and elbow pain more quickly. Still, I’ve never made it a habit to bring a mouse with me, especially when I’m away from home, because it’s more than I want to carry – that is, until Logitech’s latest mouse, the Mobi Fold, came along.
The Logitech Mobi Fold is an impossibly small mouse that folds completely in half, reducing its footprint to about ⅓ the size of my iPhone 17 Pro Max and about twice its thickness. Unfolded, it’s close to the length of the MX Master 4 but narrower. The Mobi Fold is impressively full-featured, too, making it an excellent all-around travel mouse worth taking a closer look at.
Folded, the Mobi Fold doesn’t look much like a mouse.
I’ve been testing the Mobi Fold for about a month, and my favorite thing to do with it is fold it up, show it to someone, and ask them to guess what it is. No one has guessed correctly because a folding mouse just isn’t a thing most people have encountered before. Instead, the most common guess is that the Mobi Fold is a small battery for charging an iPhone, until I unfold it and the shape becomes more familiar.
The Mobi Fold is tiny.
Really tiny.
The Mobi Fold is powered by a rechargeable battery that Logitech says lasts for up to 33 days (and up to 22 hours on a one-minute quick charge). The device also turns itself on and off automatically when unfolded and folded, which I love. Plus, the Mobi Fold can connect to up to three devices, and it supports both Bluetooth connections and Logitech’s Bolt dongle (sold separately).
The Mobi Fold’s surface is a soft-touch plastic that feels comfortable in your hand, and it has three buttons arrayed across the front. The middle button doubles as a trackpad, allowing you to drag a finger across its surface to scroll and perform gestures like a double tap for zooming in and out of a webpage.
The Mobi Fold pairs with up to three devices.
By default, tapping the front of the middle button navigates forward, while tapping the back navigates back in a browser. However, as with other Logitech mice, you can program the Mobi Fold’s buttons and gestures to:
perform different actions depending on the app you’re using,
control system settings like brightness and volume,
perform macro-like smart actions, and
display the Logitech Actions Ring, a customizable set of actions that are overlayed on your work environment.
That’s a lot of customization for a diminutive mouse, which I appreciate. However, because the Mobi Fold is typically my “long work sessions at the coffee shop” mouse, I’ve found that all I really need is its traditional point-and-click functionality.
The Mobi Fold makes a good companion to an iPad.
Ultimately, the Mobi Fold isn’t going to replace the MX Master 4 sitting on my desk, but it’s not meant to. I’ve fallen for the Mobi Fold just the same because its compact size and light weight make it a no-brainer to carry with me. I’ve also been pleasantly surprised at just how comfortable the Mobi Fold is to use, unfolding into a sturdy, angular shape that feels good in hand, unlike, say, Apple’s shallower Magic Mouse.
As a result, I really can’t recommend the Mobi Fold enough for on-the-go use with a Mac laptop or iPad. The combination of features in such a small, portable package sets it apart from every other mouse I’ve used and makes it well worth its $79.99 price tag.
The Mobi Fold is available in Graphite, Lilac, Off White, and Sand colors, both directly from Logitech and from Amazon.
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