Influencers aren’t just battling competitors for brand deals. They’re now battling AI versions of themselves
Earlier this year, Emily Schuman, the creator of the lifestyle blog Cupcakes and Cashmere, saw a photo of herself she didn’t recognize on Instagram. In a sponsored ad, Schuman, who has more than 500,000 Instagram followers, is holding up a vial of GLP-1 drugs, advertising the telehealth company Gala. There was just one problem: Schuman had never heard of Gala and had nothing to do with the ad.
The ad was based on a digitally altered version of a selfie Schuman had taken in her car and posted on Instagram years earlier. Once her followers got wind, they flooded her inbox with questions about the sponsorship as it didn’t seem consistent with Schuman’s personal brand. Soon after, Schuman discovered this was just the beginning. There was also an Instagram post where an AI version of her with darker hair appears to apply foundation to promote a makeup brand called Meroda Cosmetics, and TikTok posts with generated images of her promoting the blood testing company Superpower.
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© Illustration: Guardian Design/Tiktok
© Illustration: Guardian Design/Tiktok
© Illustration: Guardian Design/Tiktok
O Instagram anunciou que agora será possível adicionar as publicações em que você foi marcado ao grid principal do seu perfil.
Com a novidade, é possível adicionar uma publicação com uma marcação ao seu perfil tanto a partir de uma notificação recebida por mensagem direta quando você é marcado quanto por meio da aba de Marcações. Também é possível remover a publicação do seu perfil a qualquer momento, sem excluir a sua marcação da postagem original.
Agora, conforme relatou o site TudoCelular.com, a Meta liberou para os usuários brasileiros do Instagram novos filtros desenvolvidos com o modelo de inteligência artificial (IA) recentemente lançado pela empresa, o Muse Image, para os Stories.
Há efeitos que emulam cabines fotográficas, a estética de câmeras digitais dos anos 2000 ou transformam as pessoas em bonecos de crochê ou papel, dentre outras possibilidades. Também é possível modificar os efeitos existentes ou criar suas próprias versões.
Thanks to a little-known feature in Instagram, I try to travel back to 2012 – before everything on the internet was an ad
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I have a confession. I love my social media algorithm. It is a perfectly curated window into my insane and inquiring mind. It knows precisely which videos will tickle me and which memes will gently distract me from the slow collapse of humankind.
On Tuesday the Australian government announced “world-leading” reforms that would force social media platforms to allow users to opt-out of algorithms, dubbed “my feed, my way”. On the same day, I was delighted to be confronted with a video on Instagram of a woman accidentally spilling a bucket of eels on a Chinese train. Dozens of eels slithered among the passengers, who appeared not as surprised as I would have expected.
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© Illustration: Guardian Design
© Illustration: Guardian Design
© Illustration: Guardian Design
Adam Mosseri says platform’s algorithm ‘feels like a black box’ but company trying to give users more control after Labor announces opt-out plan
Instagram’s chief executive has said users will have a worse experience in an algorithm-free world, seeing more brand-related content, and spend less time on the app.
The comments come as the Australian government plans to give users the option to opt out of algorithms, with the prime minister, Anthony Albanese, announcing plans on Tuesday to require social media platforms to prompt users to choose between a feed of algorithm-recommended content or a reverse chronological feed of the pages users follow. Labor also plans to introduce a range of measures designed to address online harm on the sites.
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© Photograph: Yui Mok/PA
© Photograph: Yui Mok/PA
© Photograph: Yui Mok/PA
A ANACOM afirma que as plataformas da Meta foram responsáveis por mais de 50% das reclamações sobre serviços digitais recebidas durante o segundo trimestre do ano. Entre as plataformas que geram mais queixas em Portugal incluem-se ainda as da Google e a rede social X.
The post Queixas sobre serviços digitais aumentam 195%. Facebook e Instagram são as plataformas que geram mais reclamações appeared first on Tek Notícias.
Meta took days to remove ads containing AI-generated child sexual abuse material (CSAM) on Facebook and Instagram. Some ads featured photos of real kids, including a press photo of a young member of a European royal family and images swiped from a popular Instagram profile of a preteen girl deemed an influencer.
In an investigation published Tuesday, the Tech Transparency Project (TTP) reported that Meta failed to detect 332 ads containing CSAM this year. The “vast majority” of ads promoted AI apps made in China, while many ads promoted so-called “nudify” apps that make it easy for bad actors to use AI and digitally alter images of children.
TTP matched “multiple CSAM ads to photos of real children that appeared online.” These ads seem to violate federal child pornography laws, since the Justice Department has clarified that AI CSAM is just as harmful as CSAM. The young royal’s image was “animated into a video of her performing a graphic sex act,” TTP found. Other ads animated a photo of a 14-year-old Instagram influencer “showing off her new sports club uniform” into “a video of her performing oral sex.” A third “preteen” victim “posing in a pink athletic outfit with pigtails” in a series of stock photos was morphed into a video where she looks frightened as she’s molested by an adult male, TTP reported.
© Alex Wong / Staff | Getty Images News
Even if the legislation passes, tech companies may still find ways to frustrate its intent and keep Australians hooked on their feed
Social media could become a “choose your own adventure” between the doom-scrolling status quo, or just the feed of the friends you want to see, if the government’s planned digital duty of care legislation passes, and the tech companies don’t muck around on compliance.
But that’s a big if.
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© Photograph: Peter Cripps/Alamy
© Photograph: Peter Cripps/Alamy
© Photograph: Peter Cripps/Alamy
Instagram and Facebook’s parent company agreed to sweeping alterations and a payment of up to $18bn to settle a landmark trial
Meta’s agreement to change how teenagers use its social networks marks a major turning point for the US tech giant, setting a precedent that could significantly reshape how other social media operates in the coming years.
Meta agreed to substantial alterations to Instagram and Facebook on Wednesday as part of a settlement to end a landmark lawsuit. Dozens of US states had accused it of addicting and harming children with dangerous products. The company also agreed to pay up to a combined $18bn over a decade to several US states and territories involved in the suit.
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© Photograph: Matt Cardy/Getty Images
© Photograph: Matt Cardy/Getty Images
© Photograph: Matt Cardy/Getty Images
Also: OpenAI CEO Sam Altman expressed his surprising sympathy over the construction of datacenters across the country
Hello, and welcome to TechScape. I’m Blake Montgomery, US tech editor at the Guardian, writing to you from a sunny park in New York City, which was supposed to endure rain all weekend but in fact delivered the best weather of the year.
‘We are hitting a different chapter’: OpenAI leader warns of threat of ‘persistent’ AI cyber-attacks
OpenAI announces slowing pace of development after hack by rogue agent
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‘Digging the grave of my profession’: the Hollywood creatives training AI to do their jobs
Will AI give you the job? Automated hiring tools spark discrimination and secrecy lawsuits
After more than 15 years of laptops in the classroom, do Australian schools need a rethink?
Did someone wearing Meta Glasses film you today? Are you sure?
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© Photograph: Vicki Behringer/Reuters
© Photograph: Vicki Behringer/Reuters
© Photograph: Vicki Behringer/Reuters
O relatório da Sensor Tower referente ao mercado de aplicativos móveis no segundo trimestre de 2026 aponta para uma queda contínua na receita gerada por jogos, enquanto softwares de outros gêneros continuam contribuindo para impulsionar o setor.
Conforme visto pelo 9to5Mac, a receita gerada por apps que não são jogos bateu um recorde de US$24,4 bilhões, com um crescimento expressivo de 14,6% em relação ao mesmo período do ano passado. Em termos absolutos, foram 25,5 bilhões de downloads no segundo trimestre.
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Por outro lado, os jogos apresentaram uma queda de 5,9% em relação ao trimestre anterior, ficando abaixo dos US$20 bilhões pela primeira vez nos últimos nove trimestres — o que pode representar um indício de crise para o setor, pelo menos no mercado mobile.
Quanto aos mercados com o maior número de downloads de apps, o Brasil segue na terceira colocação com 2,43 bilhões de softwares baixados — uma queda de 2%. O país está atrás apenas da Índia (com 6,66 bilhões de downloads) e dos Estados Unidos (com 3,08 bilhões).
A pesquisa também apresentou os gêneros de jogos que mais se destacaram, com a IA generativa liderando esse recorte graças um aumento de 108% ao ano. Segundo os dados, 60% dessa categoria é representada pelo ChatGPT, que cresceu nada menos que 82% ao ano.
O app da OpenAI, inclusive, foi o mais baixado do mundo nos últimos três meses, sendo seguido pelo TikTok e pelo Instagram.
O TikTok também esteve na lista dos que mais geraram receita, ocupando a primeira colocação à frente do ChatGPT e do Google One.
Se você acompanha os stories das contas que segue no Instagram, já deve conhecer o botão de reação, representado por um coração. Com ele, é possível reagir a uma postagem sem precisar escrever um comentário — como se estivesse curtindo o conteúdo do story.
Caso assine o Instagram Plus, você pode enviar supercorações (Super Hearts), que deixam os stories dos seus amigos mais especiais, com animações de corações vibrantes que explodem na tela.
Veja como fazer! ❤️
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Com a disponibilização do Instagram Plus, é possível tirar proveito de alguns recursos extras na rede social da Meta.
Um deles é a possibilidade de alterar o ícone do aplicativo, que aparece na Tela de Início do seu iPhone ou iPad. Dentre as opções disponíveis, está o ícone original do Instagram!
Veja como é supersimples alterá-lo.
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