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T-Mobile Wants to Sell a Lifestyle, Not Just Wireless

2 June 2026 at 13:50
Felisha White, a 34-year-old T-Mobile US Inc. customer in New York, stays up late on Monday nights to see what the latest deal drops will be from her wireless provider.

John Legere with employees ahead of the T-Mobile Un-Carrier X event in Los Angeles in 2015. Photographer: Patrick T. Fallon/Bloomberg
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