The app allows users to engage with other fans, explore trending videos, and access curated creator feeds.

With the constant risk of being recorded, many young people are afraid of showing enthusiasm – let alone doing something so potentially embarrassing as dancing in public. Is there a way to set themselves free?

In a video posted to TikTok, where Katie Whitney has 2.5 million followers, she says to camera, bluntly: “This video is for Cynthia Erivo. If you’re not Cynthia Erivo … you can keep on scrolling.” Her demeanour then shifts, her voice becomes softer; more the way a person might talk to their puppy: “Hi Cynthia. Hi baby. Hey baby. How are you?” It’s toe-curling – or, in modern parlance, cringe – to watch. “I feel traumatised,” says one commenter. Others post photos of a stunned-looking Erivo and imagine: “What if the Wicked star were to actually watch this video?” Cringe!

Now 25, but having started making this kind of content – “weird skits” – at 20, Whitney is part of what is known online as CringeTok, a subsection of the internet that deals in content designed to make your toes curl. It’s in many ways a reaction to a fear of being “cringe”, which is seeping into all parts of life – from social media to classrooms to the workplace.

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© Illustration: Igor Bastidas

© Illustration: Igor Bastidas

© Illustration: Igor Bastidas

In this competitive market, gen Z has started to turn to untraditional ways to land a job – including dating apps

Sibusisiwe Khupe, 26, entered the job market once again in September after a wave of unexpected layoffs at London marketing agency Wieden+Kennedy.

She knew landing her next full-time role was not going to be easy. Young workers have been hit hard by the weakening UK job market as vacancies fall and unemployment climbs to a five-year high.

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© Photograph: Reka Olga/Getty Images/iStockphoto

© Photograph: Reka Olga/Getty Images/iStockphoto

© Photograph: Reka Olga/Getty Images/iStockphoto

The new DG started by stressing the need for ‘velocity’. First, he’ll have to navigate staff cuts, culture wars and a sea of fake news

Matt Brittin’s message was pretty clear on his first day as director general of the BBC. It was echoed in a schedule that included an introductory LinkedIn video as well as meetings with the newsroom, podcast, radio, current affairs and research and development teams. It was there in his first all-staff email, which used the word “velocity” twice and invoked the second world war to call for a “sense of urgency”.

Alongside Brittin’s affection for the BBC and public service broadcasting, his message can best be summed up as “move fast but break nothing”.

Jane Martinson is an academic and Guardian columnist. She is a board member of the Scott Trust, which owns the Guardian Media Group, and writes in a personal capacity

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© Photograph: Carl Court/Getty Images

© Photograph: Carl Court/Getty Images

© Photograph: Carl Court/Getty Images