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Manta rays inspire a smarter algorithm for cleaner, cheaper power grids

11 October 2026 at 09:14

Every time a power grid operator decides how much electricity each generator should produce, a quiet balancing act takes place. Burning less fuel saves money, but it often means allowing more pollution, and cutting emissions usually drives costs up. Engineers have long searched for a way to satisfy both goals at once, a challenge known as combined economic emission dispatch, or CEED. Now, a team of researchers has turned to one of the ocean’s most graceful feeders, the manta ray, for inspiration, and the result is an optimization algorithm that outperforms a crowded field of competitors on both cost and cleanliness.

The study, published in the journal Results in Engineering by Yu-Feng Sun, Jie-Sheng Wang and colleagues, describes an enhanced version of the Manta Ray Foraging Optimization algorithm, or MRFO. The original algorithm, first introduced a few years ago, mimics the cooperative hunting strategies that manta rays use to harvest plankton. Because plankton drifts unpredictably with seasons and weather, manta rays have evolved three distinct foraging behaviors: chain foraging, in which animals line up in arcs so that each one catches food missed by the one ahead; spiral foraging, where the group coils around a dense patch of food; and somersaulting, in which individuals flip back and forth around a promising spot. Translated into mathematics, these behaviors become rules that move a population of candidate solutions around a search space, gradually converging on the best answer.

What makes the CEED problem so stubborn is its mathematical character. The relationship between a generator’s output and its fuel consumption follows a cubic curve, and the emissions of carbon dioxide, nitrogen oxides and sulfur dioxide each follow their own cubic functions. The combined objective is nonlinear, nonconvex and discontinuous, riddled with local minima that can trap classical techniques such as lambda iteration or gradient-based methods. To make matters harder, the problem is genuinely multi-objective, so the researchers converted it into a single objective by applying price penalty factors that fold the cost of each pollutant into one total figure in dollars per hour.

Constraint handling is where many algorithms stumble. Traditional approaches add a fixed penalty whenever a solution violates the power balance requirement, the equation demanding that total generation minus transmission losses equals demand. But a fixed penalty is a blunt instrument. Set it too low and the algorithm happily returns infeasible schedules; set it too high and the search becomes so restricted that it cannot explore properly. Finding the right value through trial and simulation is time-consuming and inefficient. The team’s answer was to make the penalty itself dynamic, drawing on five different mathematical functions: sinusoidal, hyperbolic tangent, arctangent, linear and hyperbolic secant. Each function is raised to an order that changes during the run, so the penalty strength adapts to both the size of the violation and the stage of the optimization. Early on, mild penalties preserve exploration; later, penalties tighten to push solutions toward feasibility.

The second major innovation targets the heart of the MRFO algorithm. In the original design, a parameter called C governs the switch between exploration, casting the net wide across the search space, and exploitation, homing in on the best solution found so far. This parameter rises monotonically from zero to one, a predictable march that can leave the algorithm poorly balanced at certain stages. The researchers replaced it with a chaotic switching factor, drawn from nine well-known chaotic maps including Chebyshev, logistic, tent, sine, Gauss and singer maps, combined with an exponential adjustment function. The result is a parameter that still trends upward but oscillates along the way, periodically reopening the search space and preventing the population from settling prematurely into a local optimum.

To find out which chaotic map worked best, the team ran all nine enhanced variants, named C1MRFO through C9MRFO, through the CEC-2022 benchmark suite of twelve test functions, using a population of thirty and five hundred iterations averaged over thirty independent runs. The Chebyshev-based variant, C1MRFO, emerged as the overall winner, ranking first among the nine and beating the original MRFO, which finished last. Wilcoxon rank-sum tests confirmed that most of the improvements were statistically significant, with p-values below the conventional 0.05 threshold. When C1MRFO was pitted against a roster of state-of-the-art metaheuristics, including the dhole optimization algorithm, evolutionary mating algorithm, dung beetle optimizer, snow geese algorithm, particle swarm optimization, grey wolf optimizer, sparrow search algorithm and marine predators algorithm, it achieved the best final rank, taking first place on many of the test functions while keeping computational times competitive.

The real test, however, came when the algorithm was applied to actual dispatch problems. The researchers simulated a six-unit power system under four load demands of 150, 175, 200 and 225 megawatts. Across all four scenarios, C1MRFO produced the lowest comprehensive total cost, which combines fuel cost with the weighted penalties for carbon dioxide, nitrogen oxide and sulfur dioxide emissions. At 150 megawatts, for example, it reached a total cost of about 10,137 dollars per hour, edging out the grey wolf optimizer and clearly beating algorithms such as the arithmetic optimization algorithm, Harris hawks optimization, whale optimization algorithm, sine cosine algorithm, particle swarm optimization and the lambda iteration method. The pattern held at every load level, with the margin over the weakest classical method growing to thousands of dollars per hour at 225 megawatts.

The dynamic penalty functions delivered a further, striking gain. When the sinusoidal penalty function was applied with the parameter order set to dy5, the total cost at 150 megawatts dropped from roughly 10,137 to 9,065.71 dollars per hour, and similar reductions appeared at the higher loads, reaching 14,621.45 dollars per hour at 225 megawatts. Comparing the five penalty shapes, the sinusoidal function consistently produced the lowest minimum costs, beating the hyperbolic tangent, arctangent, linear and hyperbolic secant alternatives by margins ranging from hundreds to nearly two thousand dollars per hour depending on the load. Notably, when the penalty order was fixed rather than dynamic, performance was worst across the board, confirming that the adaptivity of the penalty, not merely its presence, is what matters.

To verify that each improvement contributes on its own, the team conducted an ablation study on a much larger twenty-unit system with a total demand of 2,500 megawatts. The results formed a clear hierarchy: the original MRFO achieved 61,835.16 dollars per hour, the chaos-enhanced C1MRFO reached 61,826.11, and the fully improved version combining chaos with the optimal sinusoidal dynamic penalty, sin(dy5)MRFO, achieved the best figure of 61,807.36 dollars per hour. All three outperformed the phasor particle swarm optimization benchmark, which came in at 61,895.57 dollars per hour. The stepwise improvement demonstrates that the two enhancements are not redundant but superimpose their benefits, and that the framework scales to systems far larger than the six-unit case.

The authors are careful to note where the work goes next. The current approach converts the multi-objective problem into a single objective through price penalty factors, but future versions could adopt Pareto-based multi-objective optimization to generate full sets of non-dominated trade-off solutions. The test cases also assume deterministic demand, so extending the algorithm to stochastic dispatch with wind and solar integration is another goal, as is combining the dynamic penalty with feasibility-first constraint-handling strategies. For now, the study offers a compelling demonstration that borrowing the foraging logic of a filter-feeding fish, perturbing it with chaos, and teaching it to calibrate its own punishments can squeeze meaningful savings and emission reductions out of one of power engineering’s hardest scheduling problems.

Subject of Research: An improved manta ray foraging optimization algorithm with chaotic switching factors and dynamic penalty functions for solving the combined economic emission dispatch problem in power systems.

Article Title: Manta ray foraging optimization algorithm with dynamic penalty function and chaos switching factor to solve combined economic emission dispatch problem

Article References: Sun, Y.-F., Wang, J.-S., Zhang, X.-Y., Li, Y.-X., Guan, X.-Y., & Liu, X. (2026). Manta ray foraging optimization algorithm with dynamic penalty function and chaos switching factor to solve combined economic emission dispatch problem. Results in Engineering, 32, Article 113383. https://doi.org/10.1016/j.rineng.2026.113383

Image Credits: AI Generated

DOI: Not provided

Keywords: manta ray foraging optimization, combined economic emission dispatch, metaheuristic algorithms, chaotic maps, dynamic penalty function, power system optimization, emission reduction, fuel cost minimization, CEC-2022 benchmarks, swarm intelligence, constraint handling, Results in Engineering

« Un tel impact raserait aujourd’hui de grandes villes » : il cherchait où camper sur Google Maps et découvre un cratère géant !

24 September 2026 at 19:03
Il cherchait simplement un coin tranquille où camper au Québec lorsqu’une étrange forme circulaire apparue sur Google Maps a attiré son attention. Deux ans plus tard, une expédition menée dans des conditions particulièrement difficiles vient de révéler ce qui se cache réellement autour du lac...

How to use Local Lists in Apple Maps on iOS 27

16 September 2026 at 17:30

Local Lists in Apple Maps in iOS 27

Learn about the new Local Lists feature in Apple Maps on iPhone, iPad, and Mac to see what’s trending around you or in a preferred city.

Not All Roads Led to Rome: Scientists Discover Byzantium Was the Empire’s Real Hub

16 September 2026 at 10:11
All roads lead to Rome. It’s one of the oldest sayings in the Western world, and according to a new study in Nature Communications, it isn’t quite true. Led by Adam Pažout, a researcher at the Autonomous University of Barcelona, the team found that cities like Antioch, Ancyra (modern Ankara), Byzantium (modern Istanbul), and Corinth […]

iOS 27 Maps Local Lists: How to find trending spots in select U.S. cities

16 September 2026 at 09:39

To see Local Lists in Apple Maps on iOS 27, type “Local Lists” into the search field, tap Guides, then pick a collection such as restaurants or kid-friendly spots. The feature works only in select U.S. cities, and Apple doesn’t say which ones. Apple describes Local Lists as “relevant collections of locations trending in your […]

The post iOS 27 Maps Local Lists: How to find trending spots in select U.S. cities appeared first on The Mac Observer.

New Mexico Lawmakers Ask Apple To Stop State Name Change To New America

11 September 2026 at 09:16

New Mexico representatives are asking Apple and Google to block a potential state name change on mapping platforms. The move comes after the US President suggested renaming the state to New America in a series of social media posts. The lawmakers want to preemptively ensure that the tech companies ignore any official push to alter […]

The post New Mexico Lawmakers Ask Apple To Stop State Name Change To New America appeared first on The Mac Observer.

Popular navigation apps unlikely to ditch Mercator maps despite UN resolution

9 September 2026 at 18:11

Nearly every country represented in the United Nations General Assembly recently voted in favor of promoting world maps that more accurately show the size of various continents. But the UN resolution is unlikely to change how millions of people regularly see versions of 16th-century Mercator maps depicting skewed continent sizes in navigation apps.

On September 4, the African-led resolution attracted 164 votes in favor, with six countries abstaining from voting. Only the United States voted to oppose the resolution after describing it as a “radical ideological project,” according to UN News.

The non-binding UN resolution does not impose map changes on anyone. Instead, it “encourages governments, schools, international organizations, and technology companies to use the Equal Earth projection and other so-called equal-area maps when relative size matters,” UN News reported. The resolution also encourages teaching about the trade-offs that arise from depicting a spherical planet on a flat map.

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© UN Photo/Loey Felipe

Popular navigation apps unlikely to ditch Mercator maps despite UN resolution

9 September 2026 at 18:11

Nearly every country represented in the United Nations General Assembly recently voted in favor of promoting world maps that more accurately show the size of various continents. But the UN resolution is unlikely to change how millions of people regularly see versions of 16th-century Mercator maps depicting skewed continent sizes in navigation apps.

On September 4, the African-led resolution attracted 164 votes in favor, with six countries abstaining from voting. Only the United States voted to oppose the resolution after describing it as a “radical ideological project,” according to UN News.

The non-binding UN resolution does not impose map changes on anyone. Instead, it “encourages governments, schools, international organizations, and technology companies to use the Equal Earth projection and other so-called equal-area maps when relative size matters,” UN News reported. The resolution also encourages teaching about the trade-offs that arise from depicting a spherical planet on a flat map.

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© UN Photo/Loey Felipe

Apple Maps now displays ‘Lake America’ after President Trump’s executive order

2 September 2026 at 14:14
Apple Maps now displays "Lake America"
Apple Maps now displays “Lake America”

Apple has updated Apple Maps so that U.S. users see Lake Ontario labeled as Lake America, matching a change recorded in the U.S. Geographic Names Information System after President Donald Trump signed an executive order renaming the lake for federal use.

The update appeared on the web version of Apple Maps on Tuesday and is rolling out more broadly. Apple said U.S. users will see “Lake America,” users in Canada will continue to see Lake Ontario, and users elsewhere will see both names. That is the same approach Apple used after the Gulf of Mexico was renamed the Gulf of America on U.S. maps.

Google Maps renamed Lake Ontario to Lake America last week
Google Maps renamed Lake Ontario to Lake America in late August

Google Maps made a similar change for U.S. users over the weekend. Both companies have pointed to official U.S. geographic naming records as the basis for what American users see.

Lake Ontario is one of the five Great Lakes. About 52 percent of its surface area lies in Canada, with the rest in New York. Trump’s order applies to U.S. federal usage and does not require Canada or international bodies to adopt the new name.

The lake rename follows last year’s Gulf of America change, which Apple and Google also reflected for U.S. users. Interior Secretary Doug Burgum said the president contacted Apple directly about aligning maps with the new official U.S. name.

Apple confirmed the Maps update tracks the Geographic Names Information System listing. For travelers, boaters, and anyone using Apple Maps in the United States, the lake now appears under the name adopted in U.S. federal records.


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MacDailyNews Take: President Trump’s full Executive Order, “Honoring The American History Of The Great Lakes And Renaming Lake Ontario As Lake America,” can be read here.


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Google Maps renames "Lake Ontario" to "Lake America" even faster than US government

31 August 2026 at 16:33

Trade talks between the US and Canada broke down last week, leading to a wave of tariffs and retaliatory tariffs. US President Donald Trump also fell back on an old favorite to needle his opponents, signing an executive order on Thursday to rename Lake Ontario to "Lake America."

The body of water, which straddles the US-Canada border, gave its name to the Canadian province rather than the other way around. Regardless, the US government now refers to this great lake as Lake America—or it will soon. Official US government maps have yet to be updated, but Google wasted no time adopting the new, Trumpian name.

Google began rolling out this change for US users on Saturday. The company posted a brief update on its Google Maps blog, noting that it follows the US Geographic Names Information System (GNIS) for its maps, so the company implies it had no choice but to rename Lake Ontario in Google Maps, which is the most popular mapping platform in the US by a wide margin.

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© Google

MacVoices #26223: Live! – Apple Maps Ads, Apple Sports, and 600,000 New Apps

By: Chuck
31 July 2026 at 21:30
Apple’s plans for advertising in Apple Maps spark a lively discussion about whether limiting certain categories of ads creates a better user experience or puts Apple at a disadvantage against Google Maps. The MacVoices Live! panel examines the balance between relevance, discoverability, and business incentives before shifting to Apple’s expanding Sports app and the company’s […]

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MacVoices #26142: NAB – Mapcreator Makes Maps Fast, Animated, and Newsroom-Friendly

By: Chuck
12 May 2026 at 22:05
In the Mapcreator booth at NAB in Las Vegas, Julia Schellekens provides an update on their service that delivers detailed maps for news and other organizations who want to clearly show what is happening where. With a wide array of export and animation capabilities to help drive home the information, it is almost certain that you have seen their product in use no matter where in the world you are. 

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Chatbot integrado ao Google Maps é lançado no Brasil e ganha mais novidades

6 August 2026 at 15:36

O Google lançou uma nova atualização do Maps com uma novidade muito bem-vinda para usuários brasileiros: a chegada ao Brasil do recurso Pergunte ao Maps (Ask Maps), que permite obter informações sobre locais com facilidade usando inteligência artificial.

Lançado no início deste ano especificamente para usuários dos Estados Unidos e da Índia, o Pergunte ao Maps está sendo expandido agora também para Austrália, Canadá, Indonésia, Japão e México, além de mais de 150 países e territórios — por enquanto só em inglês.

A expansão para novos locais, porém, está longe de ser a única novidade relacionada ao recurso, que está mais inteligente e agora conta com características agênticas que o tornam capaz de executar tarefas complexas com várias etapas.

Divulgação/Google

Com essa novidade, passa a ser possível pedir comida em um restaurante, descobrir informações atualizadas sobre hotéis e eventos locais, comparar preços em tempo real, mostrar shows em determinado local, dentre outras tarefas.

Divulgação/Google

A Inteligência Personalizada (Personal Intelligence), por sua vez, permite integrar o recurso ao Gmail para que o chatbot tenha um maior contexto na hora de realizar tarefas — inclusive com a possibilidade de relembrar conversas anteriores, caso o histórico esteja ativado.

Divulgação/Google

O Google também está expandindo as atualizações em tempo real do Pergunte ao Maps para transporte público, além de permitir que usuários contribuam com informações sobre locais conversando ou enviando uma foto de uma placa, por exemplo.

Divulgação/Google

As atualizações sobre transporte público, as respostas mais contextuais e a capacidade de relembrar conversas anteriores estão sendo disponibilizadas a partir de hoje para todos os locais onde o Ask Maps está disponível (o que agora inclui o Brasil).

Ask Maps is getting an upgrade. 🔍✨

Now powered by agentic capabilities, real-time information, and Personal Intelligence, Ask Maps is transforming how you plan and move through the world. pic.twitter.com/XadDCw44uu

— Google Maps (@googlemaps) August 6, 2026

Os pedidos de comida, a descoberta de hotéis e eventos, e as contribuições dos usuários, por sua vez, estão começando a ser disponibilizados apenas nos Estados Unidos, com previsão de uma expansão gradual para outros países no futuro.

App Wrinkles é um guia de viagens pessoal com aspectos de rede social

4 August 2026 at 23:34

A seção de avaliação locais em aplicativos como o Google Maps é bastante útil para ajudar outros usuários a visualizar imagens e feedbacks de lugares populares — mas recursos do gênero costumam ser bem limitados e oferecem uma abordagem que depende bastante da ação do usuário.

O Wrinkles, no entanto, oferece uma experiência bem mais completa nesse sentido. Basicamente, o app usa a localização do usuário para mostrar histórias sobre os lugares ao seu redor automaticamente — como um guia local personalizado em qualquer lugar do mundo.

Alimentado por inteligência artificial, o app permite que os usuários perguntem sobre os lugares que acharem interessantes — e o app responde em tempo real com um conhecimento enciclopédico sobre praticamente qualquer assunto, daqueles mais simples aos mais complexos.

Com a capacidade de criar um roteiro turístico personalizado em questão de segundos, o app conta com um mapa que permite navegar e descobrir histórias em qualquer lugar — tanto as criadas pelo próprio aplicativo quanto as que forem criadas pelos usuários.

Isso porque o Wrinkles permite que os usuários vinculem suas publicações a locais específicos no mapa e destaquem lembranças pessoais a respeito deles. É possível também salvar os locais preferidos para que eles sejam organizados automaticamente pelo Wrinkles como guias pessoais.

O Wrinkles está disponível gratuitamente na App Store e conta com opções de assinatura por R$30/mês e R$300/ano, as quais liberam a versão Explorer. Também é possível adquirir o Trip Pass a partir de uma compra de R$250.

via TechCrunch

For a Day, Google Made It Easy to Spoof Satellite Imagery

2 August 2026 at 20:25
A new Google Earth tool allowed the creation of A.I. deepfake maps. The tech giant quickly pulled it back after a backlash and concerns about disinformation risks.

Apple preps major Apple Watch refresh, full Mac overhaul, new device leasing program, and Ford Maps partnership

27 July 2026 at 15:00
The Apple Watch lineup — including Apple Watch Series 11, Apple Watch Ultra 3, and Apple Watch SE 3 — supports everyone’s goals in the new year.
Apple Watch Series 11, Apple Watch Ultra 3, and Apple Watch SE 3.

Apple is advancing several key product and service initiatives beyond its smart glasses efforts, according to details shared in Bloomberg News’ Mark Gurman’s Power On newsletter. These include refreshed Apple Watch models heading into late-stage testing, a comprehensive update across its entire Mac lineup to meet AI-driven demand, a new leasing program with Klarna, and a navigation partnership with Ford.

Three New Apple Watch Models in Late-Stage Testing

Apple is currently testing three new Apple Watch models expected this fall: the Series 12 in both Wi-Fi-only and cellular versions (internally codenamed N237 and N238) and the Ultra 4 (N240). No new Apple Watch SE is planned for 2026, following the prior year’s refresh of that model.

These updates will retain the existing design language rather than introducing a visual overhaul. Focus areas include performance improvements via new processors and enhancements to health and fitness tracking capabilities. A more significant redesign of the Apple Watch is in the works but is not expected for another year or two. Work also continues on a blood-sugar monitoring feature, a long-term project originally conceived during the Steve Jobs era, with availability targeted later this decade.

Full Mac Lineup Overhaul for AI Demand

Apple is preparing new versions of every Mac it currently sells, timed across this fall and into next year, to capitalize on demand for powerful machines suited to artificial intelligence workloads.

The initial wave this fall is expected to include a refreshed entry-level 14-inch MacBook Pro powered by the M6 chip and updated iMac models (the first significant desktop refresh in some time). Later in late 2026 or early 2027, higher-end 14-inch and 16-inch MacBook Pro models featuring OLED displays and touchscreen capabilities are planned (using M5 Pro and M5 Max chips in the first generation of the redesigned versions). Updated MacBook Air models (13- and 15-inch), a refreshed MacBook Neo with an A19 Pro chip and increased memory plus potential new colors, plus new Mac mini (M6 and M5 Pro) and Mac Studio (M5 Max and M5 Ultra) configurations are also in development. Timing for some desktop models may depend on memory chip supply availability amid broader industry constraints. Further redesigns and chip updates (including M7 variants) are mapped into 2027 and beyond.

Apple Upgrade Device Leasing Program with Klarna

Apple plans to launch “Apple Upgrade,” a leasing program in partnership with Klarna, on July 28th. It will cover most iPhone, Mac, iPad, and Apple Watch models and represents one of the largest shifts in how the company sells devices.

Lease terms are expected to run 24 months for iPhones and Apple Watches and 36 months for Macs and iPads. Customers can make monthly payments, pay off the device early, upgrade to a newer model before the term ends, keep the device, or return it at the end of the period (with some options potentially involving additional fees). The program requires a soft credit check, will be available online and in U.S. Apple Stores, and will not bundle AppleCare.

A soft credit check (also called a soft inquiry or soft pull) is a review of your credit report that does not affect your credit score. Lenders or companies use it to pre-qualify you, check eligibility, or review an existing account, without the temporary score dip that comes from a hard inquiry (which is used for actual loan/credit applications). Soft checks still appear on your own credit report but are not visible to other lenders.

Certain entry-level models (such as the Apple Watch SE, base iPad, iPhone 16, and MacBook Neo) and business/education purchases are excluded. It is intended to replace or wind down new enrollments in existing iPhone Upgrade and standard financing options, with marketing emphasizing lower monthly payments.

Apple Maps Integration with Ford’s Universal Electric Vehicle Platform

Apple and Ford have announced that Apple Maps will be integrated directly into Ford’s upcoming Universal Electric Vehicle (UEV) Platform, starting in 2027, via Apple’s new MapKit for Automotive SDK. This will deliver native navigation on vehicle displays—including turn-by-turn directions with natural language, real-time traffic and incident information, detailed place cards, intelligent EV routing with battery preconditioning—without requiring a paired iPhone (though CarPlay remains available as an option).

Road-level Maps data will also support Ford’s Latitude AI team in developing enhanced hands-free driving experiences, including next-generation BlueCruise capabilities for a more seamless on-ramp-to-off-ramp experience. The UEV Platform underpins Ford’s planned affordable electric vehicles, beginning with a midsize electric truck targeted around the $30,000 price point.

These developments reflect Apple’s broader hardware refresh cycle and service expansions amid rising component costs and growing demand for AI-capable devices and integrated experiences. As always, details remain subject to change as the company finalizes plans ahead of expected fall announcements.

MacDailyNews Take: These developments reflect Apple’s broader hardware refresh cycle and service expansions amid rising component costs and growing demand for AI-capable devices and integrated experiences. As always, details remain subject to change as the company finalizes plans ahead of expected fall announcements.


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Advertising Cognitive Dissonance

24 July 2026 at 19:09

John Gruber (Mastodon):

This to me is proof that Apple leadership is suffering from cognitive dissonance over their slide into advertising. They’re conflating cause and effect. The Apple brand stands for high-quality superior user experiences because the devices and software Apple makes traditionally deliver high-quality superior user experiences. The work Apple ships is what makes the brand what it is. But now they’re stricken with the mindset that it’s the Apple brand that makes something a high-quality superior experience.

[…]

If you refuse to admit that the ads make these services worse, you also can’t admit that there’s a reason to offer an ad-free experience. So the thinking is something like “Apple always focuses on the user experience, and never deliberately makes the user experience worse. Therefore, if an Apple service shows ads, those ads are high quality and don’t detract from the quality of the product or the experience of using it. Therefore, there’s no reason to offer users a paid ad-free tier, because there’s no reason to want to avoid Apple’s ads.”

What a brand stands for can change over time. It’s eventually determined by the products, not the mantras.

  • “It just works.”
  • “A thousand no’s for every yes.”
  • “What happens on your iPhone, stays on your iPhone.”
  • “Music runs deep in Apple’s DNA.”
  • “Design is how it works.”

Manton Reece (2010):

I feel bad admitting it, because some of my friends are betting on iAd revenue to feed their family, but I’m just not on board with Apple running an advertising network. I don’t want to see ads in my apps, and I don’t want Apple to ever lose even a little of what it means to be a product-driven company.

Previously:

Update (2026-07-28): John Gruber (Mastodon):

The whole thing is funny because at a fundamental level we all just know in our bones that Apple never even considered putting “Intel Inside” stickers on Macs.

[…]

Apple still treats its hardware with that level of respect. With reverence. iPhones don’t even say “iPhone” on the hardware. No model or serial numbers. No small print. Just an Apple logo on the back.

[…]

Putting themselves in customers’ shoes today, how many ads do Apple’s executives want stuck in the results when they search for an app in the App Store? We know the honest answer. But the answer evidenced by the actual App Store is “Two really big ones, including one in the first spot.”

At least you could peel off the stickers.

Jason Snell:

While Apple can spin adding ads to Apple Maps as a revolutionary new way for businesses to be discovered, it’s telling that its initial announcement was hidden inside a press release about an entirely different product, and introduced as “Enhanced Discoverability in Apple Maps.” Those choices show that this isn’t something Apple is actually proud of—and that the people in charge of communicating and explaining Apple’s decisions to the world are at odds with those who are making the decisions about expanding revenue.

[…]

To this day, you’re confronted with an ad for Creator Studio every time you create a new document in those apps, and their default toolbars contain buttons that won’t work unless you subscribe to the bundle. As a result, Apple has essentially turned its free productivity suite—software that was designed to enhance the inherent value of Apple’s products—into a freemium package with upsell to a creative professional subscription bundle that’s irrelevant (and a terrible value!) for most of its existing users.

[…]

There are many more examples. Using notifications to promote subscriptions and badging the Settings app to push AppleCare plans are among the ways Apple has chosen to intervene in the user experience to drive revenue. I’m actually not opposed to the idea that Apple should communicate opportunities for its customers to get more out of their devices—but it should be careful not to cross the line into actively annoying those customers. If someone doesn’t want to see what you offer, you need to accept that and go away—not keep needling them. Apple often falls on the wrong side of that line.

[…]

It makes me wonder if the people making these decisions at Apple have lost track of the Apple brand and what it stands for.

John Gruber:

What Snell’s column makes clear is that the incremental revenue Apple is gaining from putting shitty ads in its software comes at a price. They’re withdrawals from Apple’s brand equity. And I would argue that the value they’re detracting from the brand far out-values the dollar amount they’d padding to Apple’s bottom line.

[…]

If your competitors’ stores all smell like dogshit, don’t aim to have the store that smells the least like shit. Aim to have a store that smells pristine. “Our stores only carry a vague whiff of dogshit” is not insanely great.

Hotelling’s Law, like I was saying.

Adam Chandler:

This is not an “update”. This is an advertisement.

Update (2026-07-29): John Gruber:

The people haven’t changed, but Apple has. Strong leaders inevitably shape the personality — the spirit — of organizations over time. Apple in 2011 was peak Steve Jobs Apple. Apple in 2026 is peak Tim Cook Apple. But it was Cook who popularized the “you’re not the customer, you’re the product” argument against “free with ads” online services. But that was in 2014.

Marcin Wichary:

“Slippery slope” is a perfect term. But I wanted to add something here. In my experience, in the realm of UI, there is no middle notch. I’ve seen it time and time again… the moment you open the door to One, Infinity starts exerting its pull[…]

Previously:

Update (2026-08-03): Jon Snader:

I HATE, HATE, HATE having ads pop up when I’m trying to do something else. It’s bad enough on Web sites where at least they have the excuse of having to make money some how but it rises to intolerable when they put them up on a device I’ve already paid for.

The annoyance is reason enough to dislike Apple’s ads but for me the worst thing is that they’re corrupting and inevitably lead to the user being replaced by the advertiser as the customer.

Update (2026-08-05): John Gruber:

Only search engines that agree to pay Apple for the traffic are in the list, and there’s no option for users to add custom ones.

Tyler Hall:

It says a lot about modern Apple that I can’t find an unsubscribe link in this marketing email.

John Gruber:

Apple News ads have been going down the toilet for years, but it didn’t used to be literal.

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