"Widow’s Bay" makes Emmy history with 14 wins, while helping Apple TV dominate the awards. "Pluribus" and "Slow Horses" contributed, too.

(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)

Monday evening at the 78th Primetime Emmy Awards, Apple TV shattered records to become the most awarded network of the year, landing 29 wins overall, including Outstanding Comedy Series for “Widow’s Bay” as the breakout sensation sweeps all major categories with 14 wins in total and cements itself as the most Emmy-awarded freshman comedy series in history. Additionally, “Widow’s Bay” lands the most wins for a comedy series in a single season, as well as the most performance wins of any series in 2026.

In addition to Outstanding Comedy Series, “Widow’s Bay” scores with wins for Outstanding Lead Actor in a Comedy Series for Matthew Rhys, Outstanding Supporting Actress in a Comedy Series for Kate O’Flynn, and Outstanding Supporting Actor in a Comedy Series for Stephen Root, alongside Outstanding Writing for a Comedy Series for Katie Dippold and Outstanding Directing for a Comedy Series for Hiro Murai. Global phenomenon “Pluribus” lands Outstanding Lead Actress in a Drama Series for Rhea Seehorn and Outstanding Writing for a Drama Series for Vince Gilligan, while acclaimed drama “Slow Horses” wins Outstanding Directing for a Drama Series for Saul Metzstein.

With these wins, Apple TV reaches the status of the most Emmy-awarded network faster than any other streamer in just seven Emmy seasons, and stands as home of the most Emmy Award-winning series for the second year in a row following last year’s wins for Outstanding Comedy Series “The Studio.” Apple TV also makes history as the first and only streaming service to land back-to-back Outstanding Comedy Series awards, landing wins for four of the last six years with “Ted Lasso,” “The Studio,” and “Widow’s Bay.”

Additionally, “Widow’s Bay” breaks records with the most Emmy wins for performances out of any other series this year, as director and executive producer Hiro Murai becomes the first Asian ever to win in the comedy directing category.

“Reaching milestones like these feels incredibly special for all of us at Apple, but what makes it especially meaningful is what it represents: the extraordinary storytellers we have the privilege of working alongside,” said Matt Cherniss, Apple TV’s head of programming, in a statement. “There is nothing like the power of a great story to capture our imaginations, surprise us in unexpected ways, and remind us of what connects us. Widow’s Bay, Pluribus, and Slow Horses have done exactly that. Congratulations to all of the artists honored and thank you to the Television Academy.”

Outstanding Comedy Series winner “Widow’s Bay” lands 14 wins, including Outstanding Lead Actor in a Comedy Series for star and executive producer Matthew Rhys, alongside an Outstanding Supporting Actress in a Comedy Series win for Kate O’Flynn and Outstanding Supporting Actor in a Comedy Series for Stephen Root, as well as Outstanding Writing for a Comedy Series for Katie Dippold and Outstanding Directing for a Comedy Series for Hiro Murai, who becomes the first Asian director to win in this category. Widow’s Bay also leads with the most performer wins of any series this year. These wins are in addition to the previously announced honors for Outstanding Guest Actress in a Comedy Series for Betty Gilpin; Outstanding Production Design for a Narrative Program (Half-Hour); Outstanding Casting for a Comedy Series; Outstanding Cinematography for a Series (Half-Hour); Outstanding Music Composition for a Series (Original Dramatic Score); Outstanding Music Supervision; Outstanding Sound Editing for a Comedy or Drama Series (Half-Hour) and Animation; and Outstanding Sound Mixing for a Comedy or Drama Series (Half-Hour) and Animation.

Global hit “Pluribus” earns six wins including for Outstanding Writing in a Drama Series for creator Vince Gilligan and Outstanding Lead Actress in a Drama Series for star Rhea Seehorn. These are in addition to the previously announced wins for Outstanding Production Design for a Narrative Contemporary Program (One Hour or More); Outstanding Picture Editing for a Drama Series; Outstanding Original Main Title Theme Music; and Outstanding Sound Mixing for a Comedy or Drama Series (One Hour). Acclaimed spy thriller “Slow Horses” lands one win for Outstanding Directing for a Drama Series for Saul Metzstein.

Apple’s acclaimed comedy “Margo’s Got Money Troubles” makes its Emmy debut with three previously announced wins, including Outstanding Contemporary Costumes for a Series, Outstanding Contemporary Hairstyling, and Outstanding Contemporary Makeup (Non-Prosthetic). Comedy series “Palm Royale” earns three Emmy Award wins, including Outstanding Choreography for Scripted Programming, Outstanding Period Costumes, and Outstanding Period or Fantasy/Sci-Fi Makeup (Non-Prosthetic). Apple TV also scored two wins on the first night of the 78th Emmy Awards: Outstanding Documentary or Nonfiction Series for “Mr. Scorsese,” and Outstanding Commercial for “I’m Not Remarkable.”

Earlier this year, Apple scored 89 Primetime Emmy Award nominations across 15 programs, leading as the network with the most nominations in the Outstanding Drama and Outstanding Comedy series categories, respectively, nabbing top program nominations for comedies “Widow’s Bay,” “Shrinking,” and “Margo’s Got Money Troubles,” alongside dramas “Pluribus,” “Slow Horses,” and “Your Friends & Neighbors.” “Widow’s Bay” led as one of this year’s most-nominated programs with 19 nominations in total, and “Pluribus” landed 18 nominations following its global hit freshman season, as celebrated Apple Original “Shrinking” earned 10 nominations, “Slow Horses” was recognized with nine nominations, and “Margo’s Got Money Troubles” scored eight nominations in total. The record-breaking nominations followed Apple TV sweeping last year’s Emmy Awards with “The Studio” becoming the most winning freshman comedy in Emmy history and Severance leading as most winning drama.

To date, Apple Original films, documentaries, and series have been honored with 917 wins and 3,827 award nominations and counting, including multi-Emmy Award-winning and history-making comedies The Studio and Ted Lasso; global cultural phenomenon Severance; Apple’s most-viewed drama, Pluribus; Academy Award Best Picture winner CODA; and Academy Award winner F1, the highest-grossing sports feature of all time.

In total, Apple earned 29 wins for the 78th Primetime Emmy Awards, including:

Widow’s Bay (14)

• Outstanding Comedy Series
• Outstanding Lead Actor in a Comedy Series: Matthew Rhys
• Outstanding Supporting Actress in a Comedy Series: Kate O’Flynn
• Outstanding Supporting Actor in a Comedy Series: Stephen Root
• Outstanding Writing for a Comedy Series: Katie Dippold
• Outstanding Directing for a Comedy Series: Hiro Murai
• Outstanding Guest Actress in a Comedy Series: Betty Gilpin
• Outstanding Production Design for a Narrative Program (Half-Hour)
• Outstanding Casting for a Comedy Series
• Outstanding Cinematography for a Series (Half-Hour)
• Outstanding Music Composition for a Series (Original Dramatic Score)
• Outstanding Music Supervision
• Outstanding Sound Editing for a Comedy or Drama Series (Half-Hour) and Animation
• Outstanding Sound Mixing for a Comedy or Drama Series (Half-Hour) and Animation

Pluribus (6)

• Outstanding Lead Actress in a Drama Series: Rhea Seehorn
• Outstanding Writing for a Drama Series: Vince Gilligan
• Outstanding Production Design for a Narrative Contemporary Program (One Hour or More)
• Outstanding Picture Editing for a Drama Series
• Outstanding Original Main Title Theme Music
• Outstanding Sound Mixing for a Comedy or Drama Series (One Hour)

Margo’s Got Money Troubles (3)

• Outstanding Contemporary Costumes for a Series
• Outstanding Contemporary Hairstyling
• Outstanding Contemporary Makeup (Non-Prosthetic)

Slow Horses (1)

• Outstanding Directing for a Drama Series: Saul Metzstein

Palm Royale (3)

• Outstanding Choreography for Scripted Programming
• Outstanding Period Costumes
• Outstanding Period or Fantasy/Sci-Fi Makeup (Non-Prosthetic)

Mr. Scorsese (1)

• Outstanding Documentary or Nonfiction Series

Outstanding Commercial (1)

• “I’m Not Remarkable”: Apple
‎
MacDailyNews Take: This will lead to an influx of Apple TV subscribers. Congrats to all of the Apple TV casts and crews of the nominated and winning fare!

‎
Please help support MacDailyNews — and enjoy subscriber-only articles, comments, chat, and more — by subscribing to our Substack: macdailynews.substack.com. Thank you!

Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.

The post Apple TV sets new Emmy record as ‘Widow’s Bay’ triumphs as most decorated freshman comedy in Emmy history appeared first on MacDailyNews.

Com apenas um episódio disponível até o momento, a quarta temporada de “Ted Lasso” ganhou mais um trailer, exibindo um pouco daquilo que está por vir nos nove episódios restantes, os quais serão lançados às quartas-feiras, até o dia 7 de outubro.

O material dá destaque à Alice Chilton (interpretada por Tanya Reynolds), auxiliar técnica ao lado do Treinador Beard (interpretado por Brendan Hunt), quando Lasso assume o comando da comissão técnica de um time de futebol feminino.

O Apple TV divulgou ainda um comercial muito bacana para promover a nova temporada da série inserindo o técnico em outras produções do streaming da Apple, como “Ruptura” (“Severance”), “Pluribus”, “Falando a Real” (“Shrinking”) e “Silo”.

Ele é reproduzido logo antes do primeiro episódio da nova temporada. Confira:

A quarta temporada tem como foco um desafio inédito na carreira de Ted: o comando das Lady Greyhounds, que integram o time feminino do AFC Richmond, ainda na segunda divisão inglesa. Os episódios mostram o treinador testando a capacidade da equipe de tomar riscos e encarar desafios simplesmente inimagináveis.

No momento, “Ted Lasso” ocupa o primeiro lugar do Top 10 de séries do Apple TV no Brasil, demonstrando a força da produção no país.

O Apple TV está disponível no aplicativo Apple TV em mais de 100 países e regiões, seja em iPhones, iPads, Apple TVs, Macs, dispositivos Android, smart TVs ou online — além de também estar em aparelhos como Roku, Amazon Fire TV, Chromecast com Google TV, consoles PlayStation e Xbox. O serviço custa R$29,90 por mês, com um período de teste gratuito de 7 dias. Por tempo limitado, quem comprar e ativar um novo iPhone, iPad, Apple TV ou Mac ganha 3 meses do Apple TV. Ele também faz parte do pacote de assinaturas da empresa, o Apple One.

NOTA DE TRANSPARÊNCIA: O MacMagazine recebe uma pequena comissão sobre vendas concluídas por meio de links deste post, mas você, como consumidor, não paga nada mais pelos produtos/serviços usando os nossos links de afiliado.

O Apple TV viu algumas de suas produções vencerem os Critics Choice Super Awards, versão do prêmio focada em categorias temáticas, com destaque para duas séries cujas primeiras temporadas chegaram ao serviço neste ano.

A mais premiada da Maçã foi “O Segredo de Widow’s Bay” (“Widow’s Bay”), que faturou os prêmios de “Melhor Série, Minissérie ou Filme feito para a TV”, “Melhor Ator” (para Matthew Rhys) e “Melhor Atriz” (Kate O’Flynn) no gênero terror.

O outro destaque foi para “Pluribus”, vencedora nas categorias de “Melhor Série, Minissérie ou Filme feito para a TV” e de “Melhor Atriz” (Rhea Seehorn) em produções com a temática ficção/fantasia.

Tanto “Widow’s Bay” quanto “Pluribus” vêm se destacando bastante em premiações neste ano — inclusive nos prêmios Emmy, nos quais as duas séries receberam 19 e 18 indicações contemplando às categorias mais importantes), respectivamente.

A lista completa de vencedores dos Critics Choice Super Awards pode ser conferida aqui.

O Apple TV está disponível no aplicativo Apple TV em mais de 100 países e regiões, seja em iPhones, iPads, Apple TVs, Macs, dispositivos Android, smart TVs ou online — além de também estar em aparelhos como Roku, Amazon Fire TV, Chromecast com Google TV, consoles PlayStation e Xbox. O serviço custa R$29,90 por mês, com um período de teste gratuito de 7 dias. Por tempo limitado, quem comprar e ativar um novo iPhone, iPad, Apple TV ou Mac ganha 3 meses do Apple TV. Ele também faz parte do pacote de assinaturas da empresa, o Apple One.

NOTA DE TRANSPARÊNCIA: O MacMagazine recebe uma pequena comissão sobre vendas concluídas por meio de links deste post, mas você, como consumidor, não paga nada mais pelos produtos/serviços usando os nossos links de afiliado.

Apple TV surprised fans yesterday with the release of a laugh-filled blooper reel for the first season of Pluribus, the post-apocalyptic sci-fi series from “Breaking Bad” creator Vince Gilligan.

The official @AppleTV account on X posted the nearly 90-second compilation with the simple caption: “#Pluribus bloopers have arrived.” The video quickly racked up thousands of likes and enthusiastic replies from viewers thrilled to see the lighter side of the dark comedy-drama.

“Pluribus” follows Carol Sturka (Rhea Seehorn), “the most miserable person on Earth,” who remains immune when a mysterious wave of forced happiness overtakes the planet. Tasked with saving humanity from its artificial bliss, Carol navigates a bizarre new world alongside a small group of fellow skeptics. The nine-episode first season premiered in November 2025 and is currently streaming on Apple TV, with a second season already ordered.

The blooper reel captures the cast—led by Seehorn — in a series of mishaps between takes. Fans have been particularly amused by Seehorn’s frequent “klutzy” moments, including dropped props, stumbles, and perfectly timed comedic reactions that contrast sharply with her character’s intense on-screen persona. One viewer even playfully dubbed her the “set klutz” in the most affectionate way possible.

#Pluribus bloopers have arrived. pic.twitter.com/hPCc45a6wL

— Apple TV (@AppleTV) July 21, 2026

Social media reactions have been overwhelmingly positive, with fans thanking Apple TV for the fun behind-the-scenes treat and some asked for more behind-the-scenes content. The lighthearted video serves as a perfect palate cleanser for the show’s ultra-dark tone.

‎
Please help support MacDailyNews — and enjoy subscriber-only articles, comments, chat, and more — by subscribing to our Substack: macdailynews.substack.com. Thank you!

Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

The post Apple TV drops ‘Pluribus’ season 1 blooper reel appeared first on MacDailyNews.