Apple surprised everyone with the power and performance of the M1 MacBook Air when it launched the laptop in late 2020. And more than five years later, those Macs show no sign of slowing down, handling everything users care to throw at them.
The Mac still boots almost instantly, races through daily tasks, offers battery life that puts even some newer Windows laptops to shame and, perhaps most importantly, still gives millions of users no compelling reason to upgrade.
The M1 wasn’t merely better than the Intel Macs it replaced. It delivered a dramatic step forward. Silent, fast, and with remarkable energy efficiency, these laptops have proved themselves to be more reliable and longer-lasting than almost any other notebook.
Apple has continued to deliver impressive improvements ever since the M1 Macs first appeared. The recently introduced M5 MacBook Air delivers double the multi-core and 50% better single-core performance than M1; that means it provides similar performance to the MacBook Pro of around three years ago.
Apple Silicon has improved every single year and is now extremely powerful — so much so that Apple is about to sell 10 million units of the A-series MacBook Neo, a $599 machine with an iPhone-derived chip that delivers more performance than many mainstream users need.
Meanwhile, even when using a nearly-six-year-old MacBook Air, you still experience a fast browser, responsive Office apps, great battery life and powerful photo editing capabilities.
At the high end of Apple’s range, you’ll find Macs so accomplished they can handle almost every imaginable professional task. It means that right now, today, Apple’s product range extends from good enough to simply amazing.
Despite heavy marketing hype from competitors who boast of their own ARM-based competitors in similar price brackets, those PCs remain compromised in comparison, if only by their use of Windows, build quality, and overall higher running costs.
Think about it: All things being equal, if you gave a typical office worker an M1 MacBook Air and an M5 MacBook Air and asked them which models they were using, how long would it take them to figure it out?
Sure, a highly experienced Mac user would likely know. But for a lot of people, the difference would be hard to spot because what they do on their computers just isn’t particularly demanding.
Surely that’s bad for Apple’s business, right? I think not. It means Apple has created a huge population of happy Mac users who are still having a good time with the Mac they acquired in 2020. Those people tell other people about their experience, which helps evangelize the platform and can’t have hurt MacBook Neo sales this year.
They also become more interested in other Apple products, which they can afford to invest in instead of investing in the standard PC “upgrade’”cycle. After all, if you have a platform that doesn’t need an upgrade every three years, you can spend your money on something else instead. For consumers, that might be AirPods and Apple services, while for enterprise professionals that investment might become an iPad or iPhone Pro.
Apple doesn’t mind. It still makes bank.
The company generally finds that giving people what they want is good for business. It boosts customer satisfaction scores, reduces maintenance costs, and builds repeat customers.
That long replacement cycle delivers a second benefit, too. Apple talks extensively about sustainability. With the M-series Macs, it has achieved it.
People use these laptops longer and get more value later when they sell them on. And when they eventually get returned for recycling, Apple can tear the machines down for parts as it works toward establishing circular manufacturing within the next four years.
The M1 MacBook Air might eventually be remembered not just as the first Apple Silicon Mac, but as representing the moment when ordinary people didn’t have to worry about performance anymore. That’s why the product refuses to die — not because it’s immortal, but because for millions of users it still does everything they need. And all the M- and A-series Macs that follow it do exactly the same thing.
One more thing, however: Intel Macs will no longer be supported by macOS 27 when it ships this year. Apple typically ends support for products around 6-7 years after it removes them from sale, so when will it end support for the M1? Potentially, not too soon.
Apple only stopped selling the M1 MacBook Air in 2024, which suggests support could continue until 2030 or 2031. So, if you bought an M1 MacBook Air in 2020, you’ve actually invested in something designed to work for you for a decade. Which PCs can truly deliver that?
No wonder the M1 MacBook Air refuses to die.
You can follow me on social media! Join me on BlueSky, LinkedIn, Mastodon, and read The Core.
Login