The Apple Watch Series 12 and Ultra 4 have new Audio Intelligence features that include Sound Recognition, Music Recognition, Live Rewind, and Siri Recap. When these features are activated, the new Apple Watches are always listening to what's going on around the wearer.
With Siri Recap, the Apple Watch listens to your conversations throughout the day and takes notes. It uses Apple Intelligence to continually generate summaries that Apple says are meant to "jog your memory" on events so you can stay present in the moment.
Apple anticipated negative reactions to a wearable that's always listening, so it has a detailed explainer on the privacy features that have been added.
No speaker attribution - Siri Recap will not identify and attribute speakers. Names can be included if mentioned in the conversation, but nothing is directly attributed to a specific person.
Omitted information - Siri Recaps will omit potentially harmful content or sensitive data, which Apple says includes language that promotes self-harm or hateful speech, financial data, government-assigned identifiers, authentication data, and certain personal identifiers.
Caveats - Apple warns that Siri Recap summaries can be incomplete or inaccurate, and filtering may not remove all sensitive information.
No transcript - Apple says Siri Recap doesn't produce a full transcript of a conversation. It's just a summary, comparable to notes one might jot down after a conversation.
Condensed conversations - Encrypted, condensed text versions of a conversation are sent to Private Cloud Compute. The text is less than half the length of the original transcript, and distills the conversation to its core meaning. Conversation tone, non-essential language, filler words, and redundancies are removed.
No audio recording - Audio is sent to the Secure Exclave on Apple Watch and iPhone for processing and analysis. It can't be accessed by the operating system, apps, the user, or Apple, and no audio is recorded or stored.
Private Cloud Compute - Siri Recap uses Apple Foundation Models running on Private Cloud Compute to summarize and format the final output. Data is not accessible to Apple or anyone else.
Opt in, not opt out - Siri Recap can be turned on in the Apple Watch app on iPhone, and set to listen on a schedule. You can have it on only at work, or set it to never listen at night. There will be a quick access toggle in Control Center for turning it on and off.
Auto-delete - Summaries auto-delete after seven days if not saved to the Siri app.
Siri app - Summaries are saved to the Siri app and can be deleted at any time from all synced devices. Saved summaries can be exported to other apps like Notes.
Encryption - Summaries are end-to-end encrypted when synced to your other devices via iCloud so only your trusted devices can access them.
Apple suggests that Apple Watch wearers "be mindful" of the people around them. "While audio is not recorded and stored, and no speakers are attributed, consider those around you where conversations might be private or sensitive," reads Apple's document.
Siri Recap requires one of the new Apple Watch models and an iPhone 16 or later (except the iPhone 16e). The feature is launching later this year.
Audio Intelligence is a brand-new class of Apple Intelligence features that use the microphones of Apple Watch, the power of Apple silicon, and on-device and cloud-based AI models to help you detect sounds, identify music, and stay present and engaged — all while protecting your privacy at every step.
Siri Recap: Uses ambient listening to generate high-level notes from conversations, such as takeaways from a team meeting or a parent-teacher conference, producing an Apple Intelligence-generated title, summary, and key points reviewable in the Siri app.
Live Rewind: Lets users “go back in time for 15 seconds,” transcribing and displaying what was just said in a conversation with a double press of the Digital Crown.
Shazam: Automatically identifies music playing nearby and surfaces the song title and artist on the Music Recognition widget in the Smart Stack.
Sound Recognition: Brings sound alerts to Apple Watch for users who are deaf or hard of hearing, listening for sirens, alarms, doorbells, a baby crying, and more, even when their iPhone isn’t nearby.
Apple is emphasizing that all of them are built to prioritize privacy and security using the extensive infrastructure the company has developed to protect its other Apple Intelligence and Siri services. As more and more of these types of features debut, though, the audio intelligence announcements are a reminder that AI-powered tools are becoming increasingly universal in all areas of computing and life.
“These features do not create or store audio recordings, and raw audio used for processing is completely inaccessible to the operating systems, apps, the user, or Apple,” the company wrote in a report shared with WIRED.
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Apple emphasizes that its on-device capabilities for Apple watches have expanded thanks to the company’s new S11 chips. The chips include a special memory-protected space that Apple calls the Secure Exclave. Designed specifically for sensor data, the exclave is an isolated buffer that is inaccessible to the rest of the operating system where Apple Watch can hold and process audio data in a protected space.
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To try to mitigate blatant privacy violations, Apple says that the watch produces an audible chime when a watch owner initiates a Live Rewind transcript to alert other people in the area—even if it is on silent mode or paired with headphones. And the features are built to omit or filter out potentially identifying information about speakers. But the sheer scope and breadth of the tools is extremely noteworthy.
Ron Huang introduced a couple of features of the Series 12 and Ultra 4 that struck me as both disturbing and possibly illegal. They certainly seem at odds with Apple’s commitment to privacy.
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I’m sure Apple will argue that there’s no privacy issue because the recordings aren’t being saved. But if there’s a transcription, isn’t that a type of saving?
And then there’s the question of legality. A great variety of law, both in the United States and across the world, concerns the recording of electronic and in-person conversations. I’m sure Apple has considered this, but I have to think some jurisdictions will frown on Live Rewind. If Apple has to defend it, that’s fine. What’s one more squadron of lawyers to Apple? But if an Apple Watch owner has to defend a transcription made innocently—made with Apple’s encouragement, in fact—that seems like an unfair burden. Maybe Apple should indemnify all future Watch buyers from privacy-related legal action.
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The hoops Apple jumped through to avoid certain words is pretty funny. […] You think your watch records the audio around you? No no no. The audio flows into the Secure Enclave, and flowing is definitely not recording because it’s a different word.
Live Rewind and other Audio Intelligence features do not generate audio recordings. Audio flows into the Secure Exclave, is processed, and then deleted.
According to Apple, Live Rewind text snippets “disappear permanently” from the Apple Watch approximately 30 seconds after the Apple Watch display dims, unless the info is saved to the Siri app.
But good luck explaining that to anyone around you after you read back an exact transcript of what they just said. Apple says they should be sufficiently notified Live Rewind is active because “an audible chime plays from the speaker on your Apple Watch, even if your Apple Watch is on silent or you have headphones connected”, plus the watch plays an animation, but it is not clear to me when this happens. It is not shown in Apple’s video. The impression I get is that Live Rewind is always running in the background and these notifications are only played after you double-click the Digital Crown to look at the text.
This feels like a glimpse of how Apple will market its inevitable wear-anywhere glasses product. I do not think it does enough to assuage privacy concerns. I think normal people will continue to react negatively when you tell them you have been passively recording them because, outside Silicon Valley, that is considered gross and invasive.
I have to admit that the Siri Recap stuff all being “documented” using AI slop is really giving me confidence in the level of care that went into designing this feature
I’m frankly surprised Apple even went through with this feature at this time, considering the bans and backlash other AI-powered surveillance wearables are getting.
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Apple is keen to evidence its trustworthiness, with on-device AI and Private Cloud Compute and an insistence that it doesn’t record or log audio and transcripts. However, if people think they’re being discreetly recorded without their permission, it’s possible Apple Watch wearers could experience their own slice of the abuse hurled at Meta Glasses wearers.
Given that Apple has to warn of this, it’s the surest sign the features shouldn’t be released in this form. Apple repeats the form of the warning I see regularly at my gym… but apparently it isn’t heeding it.
Just called my HSA provider and upfront they say that calls may be recorded and transcribed by AI and then provide no means of opting out. So of course the person who finally answered says I have to give my social to verify my identity.
Engineered with the new Health Sensing System and S11 chip, Apple Watch Ultra 4 delivers the most accurate heart rate sensing in a wearable, higher-frequency heart rate and heart rate variability (HRV) measurements, and a new readiness score to support athletes of all kinds. Apple Watch Ultra 4 also offers extended battery life to track outdoor workouts for up to 45 hours and the most accurate on-device GPS in a sports watch.
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For everyday use, Apple Watch Ultra 4 now offers more than two days of battery life, up to 50 hours. In Low Power Mode, it offers up to 84 hours of battery life. Charging is now faster than ever: Just 15 minutes adds up to 18 hours of additional battery life.
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The pedometer model has been completely redesigned with new machine learning algorithms and the S11 chip to provide more accurate distance measurements during indoor walk or run workouts, and more accurate step counts all day.
The Ultra 2 was sold to me as the watch that can do Siri without network connectivity. That was very useful to me to leave reminders for stuff I think about while on a run without the phone.
3 years later, Apple releases the OS 27 versions and Siri got improved to the point where it can’t work on-device any more on said Ultra 2
So to get the feature back which I paid for and which was specifically used to sell me the device and which now has been taken away from me, I just have to… buy the next hardware generation?
And how long will that last before they decide to remove the feature again?
At today’s Surprise and Shine event, Apple introduced the new Apple Watch Series 12 and Apple Watch Ultra 4. Both models build on the devices’ existing designs, adding new health and fitness features as well as what Apple calls Audio Intelligence. The star of the Apple Watch show that powers those features on both models is the brand-new S11 chip. Let’s dig into the details of what the new chip and improved sensors means to both models.
Apple Watch Series 12
The Series 12 takes a heart reat measurement every five seconds. Source: Apple.
The new Apple Watch Series 12 comes in 42 and 46mm sizes and is equipped with the new S11 chip. Apple says that enables the device to take sixty times the heart rate measurements and 24x HRV readings compared to the Series 11 Watch. More heart rate measurements and HRV readings mean more accurate and meaningful readings; in fact, better than any other wearable on the market, according to Apple. Apple says step tracking is more accurate, too.
The Series 12 has improved sensors, too. There’s a larger, more power-efficient green LED array for measuring your heart rate every five seconds and a Secure Exclave for processing audio privately and securely. On the outside, the Series 12 features Ceramic Shield 2, making it tougher than the Series 11. The case is now IP6X rated for dust and can be used to six meters of depth. Plus, the battery is rated to last 24 hours during normal use and a 15-minute charge will power it sufficiently to last 12 hours.
Improved sensors. Source: Apple.
HRV readings have been added to your overnight vitals statistics to provide a more complete picture of your health, and Apple has added daytime vitals which you can track during the day. The new health sensing features also enable Readiness, a daily score that uses your vitals to give you a sense of whether your body is ready for a big workout or whether you should take it easy.
The Series 12 comes in a wide array of finishes, too, including aluminum, titanium, and ceramic. The aluminum model comes in Dark Bronze, Light Gold, Black, and Space Gray. Titanium is polished and comes in Radiant Gold and Natural. Finally, Ceramic comes in Pearl White and Night Blue. Aluminum models start at $399, titanium at $699, and ceramic at $899. It’s great to see so many different choices and styles. We’ll have a separate story that covers Apple Watch bands and other accessories on the site soon.
Siri Recap, which is coming later this year. Source: Apple.
With the richer data delivered by the S11 chip that powers Apple’s new Health Sensing System, the company revealed a wide variety of new software features, including:
Live Rewind, which with a double press of the Digital Crown displays a transcript of the last 15 seconds of a conversation, allowing you to see what was spoken as text. The feature plays a chime and shows an animation when it’s activated.
Siri Recap, which can be activated at all times, on a schedule, or on demand via Control Center and produces a summary of conversations.
Sound recognition using on-device intelligence to detect alarms, a baby crying, sirens, and other sounds.
Automatic song detection with Shazam.
It’s worth noting that Siri Recap and Live Rewind won’t be available until later this year.
The Series 12 looks to be a big step forward for the Apple Watch. Some years in the past have been hardware-focused, while others have leaned into new watchOS features. This year, users get both in what appear to be meaningful measures, which is great.
Apple Watch Ultra 4
Source: Apple.
Personally, I’m even more excited for the Apple Watch Ultra 4, which starts at $799. I love its battery life, which is getting even better this year, as well as the fitness features. The Ultra 4’s color options are far more limited than finishes available with the Series 12, with options for natural and black titanium. I realize the Ultra is a more utilitarian watch than the Series 12, but I still wish Apple would expand their case and band choices a little more.
That said, there are a lot of other features to like in the latest model. The battery life is now rated at 50 hours up from 45, and the Ultra benefits from the same chip and sensor improvements found in the Series 12. Plus, in Low Power mode, the Ultra 4 can last for as much as 84 hours, which is truly impressive. Fast charging enables 18 hours of battery life, which is something I know I’ll appreciate when I’m ready to run and find my watch battery nearly spent. The Extended Workout mode for runs, hikes, and walks can last for up to 45 hours, too.
Source: Apple.
Like the Series 12, the Ultra 4 incorporates the S11 chip and new sensors. That enables Readiness on the Ultra 4 and more meaningful heart rate and HRV readings. Audio Intelligence is part of the Ultra 4’s software story, too, with Live Rewind, Siri Recap, sound recognition, and automated Shazam results available too. So, as with past Ultra models, the big difference between the Ultra 4 and the Series 12 is the display size and battery life, which I expect will come in handy with the watch’s new capabilities.
Health
The Health app will be updated later this year.
Finally, the iPhone’s Health app is being updated with a new design and incorporates the enhanced data collected by the new Apple Watch models. There will be a new Insights tab that provides health information based on the data stored in the app. Plus, Health will include a Longevity tab for longitudinal health data and a Health age calculation to give users a sense of their health relative to their age. It’s worth noting that the updated Health app, like Siri Recap and Live Rewind, won’t debut until later this year.
This is the first year in a long while that i’ve been excited about new Apple Watches. I’d convinced myself that this year would amount to small, incremental changes that wouldn’t justify an update for another year or two Instead, I immediately ordered the Apple Watch Ultra 4. I love the combination of more and better health readings, Readiness, and the new Health app, and I’m intrigued by what I can get out of Audio Intelligence in my day-to-day life. I’ll know soon enough I guess because mine arrives next Friday.
Rumors suggest that Apple is currently working on an upgraded version of its main smart speaker. According to recent reports, the tech company has started internal testing for a brand new full-sized HomePod that features built-in support for the newly announced Siri AI platform. While this sounds like a great update for smart home fans, […]
CarPlay chatbots now span five major services, giving the growing collection of dashboard apps a much more conversational side. Claude is the latest addition, joining ChatGPT, Perplexity, Grok, and Meta AI. Drivers can increasingly bring their preferred AI service into the car through an iPhone app update, although access is not equally open across all five.
The appeal is easy to understand. A question comes to mind during a trip, and instead of saving it for later, you can ask it aloud. A follow-up can become part of the same conversation. There is no need to turn every request into a rigid command or reach for a keyboard.
But the headline needs one qualification: Meta AI has appeared in CarPlay while remaining unavailable to some accounts. Five apps have added support; that does not mean every driver can open all five and immediately start talking.
Claude Brings CarPlay Chatbots to Five
Anthropic’s latest iPhone update adds a straightforward CarPlay experience: begin a new voice conversation or return to a recent chat. The reported Claude integration places those choices inside the simplified dashboard interface rather than reproducing the full mobile app.
That continuity could be particularly useful for someone who already uses Claude regularly. A conversation does not have to begin again simply because the setting has changed from a desk to a parked car or a journey.
Claude’s arrival also makes the category feel less experimental. ChatGPT, Perplexity, and Grok established an earlier presence, while Meta AI recently joined the lineup. There is now a broader choice of familiar services rather than one chatbot acting as a demonstration of what CarPlay might eventually support.
This is not a reason to install all five. An assistant that already understands the conversation you want to continue may be more convenient than another app with a different account, unfamiliar controls, and an empty chat history.
Image Credit: Grok / X
Meta AI Still Has an Access Catch
Meta AI is the entry readers should approach with the most caution about availability. Reports describe its icon appearing on the CarPlay screen, only for the app to display a notice that the experience is not supported for that account.
Coverage of the limited Meta AI rollout also notes that moving to a paid account did not necessarily remove the restriction. Paying solely to unlock CarPlay would therefore be a poor assumption.
An icon and a working service are different things. The first shows that the app includes a CarPlay interface; the second depends on whether the provider has enabled access.
If Meta AI opens normally on the iPhone but refuses to work on the dashboard, that account-specific message is important. Repeatedly reconnecting the cable or resetting the vehicle’s infotainment system is unlikely to resolve a restriction controlled by the service.
What CarPlay Chatbots Actually Do
The useful distinction is between discussing something and making the car do something.
A conversational assistant can help explain an unfamiliar subject, work through an idea, or answer follow-up questions. You might ask for a plain-English explanation of a concept mentioned in a podcast, practice a short introduction, or explore ideas for a weekend project.
Those are different requests from changing a destination, calling a contact, or adjusting a vehicle setting. A chatbot’s ability to describe an action should not be mistaken for permission to perform it.
Apple recognizes voice-based conversational apps as a supported CarPlay category, alongside separate categories for navigation, audio, messaging, and driving tasks. Developers must build an appropriate CarPlay experience; an ordinary iPhone chatbot does not automatically qualify simply because it has a microphone button.
The distinction also helps set expectations about the screen. A dashboard conversation should not become an invitation to read paragraphs, inspect generated images, or manage a complicated workspace while driving.
For everyday use, short questions make more sense than elaborate assignments. Asking for three talking points is manageable. Dictating a detailed business proposal while negotiating traffic is a task better saved for somewhere stationary.
ChatGPT Has Clear Requirements and Limits
OpenAI’s CarPlay support documentation confirms availability across all ChatGPT plans, globally, on supported iPhones running iOS 26.4 or later. The latest ChatGPT app and a CarPlay-compatible vehicle are required.
Its interface supports starting a voice conversation, returning to recent or pinned chats, and accessing projects. However, OpenAI explicitly says the CarPlay version cannot access maps, vehicle information, or live location, and cannot control the car or other apps.
That rules out assuming it knows which intersection you are approaching or can change a route because you discussed a destination.
These requirements also mean ChatGPT’s CarPlay support is not something that requires waiting for iOS 27. Readers already using compatible software can check the existing app without installing an upcoming operating-system beta.
Choosing an Assistant Without Adding Dashboard Clutter
There is little value in treating the car as a place to conduct a five-way AI comparison. Try the services while parked, then keep the one that suits the conversations you actually want to have.
Listen for how clearly an assistant answers, whether it understands follow-up questions, and how easily a conversation can be stopped. A response that feels impressive on a laptop may be exhausting when spoken through car speakers for several minutes.
Ask for shorter answers when needed. “Explain that in two sentences” is often a more useful instruction in this setting than requesting a comprehensive overview.
For work-related conversations, consider who else is in the vehicle before resuming a saved chat. A colleague’s name, a client discussion, or a personal detail can become audible to passengers even when the phone remains untouched.
The presence of an app inside CarPlay should not be treated as approval to share confidential information with its provider. Keep employer rules and the service’s own account settings in mind before discussing business material.
Voice Quality Can Depend on the Car
A disappointing voice experience is not always a sign that the AI service misunderstood the question. OpenAI notes that CarPlay audio depends on the vehicle’s microphones, speakers, and echo cancellation. The same app can therefore sound or behave differently across cars.
Before abandoning an assistant because it repeatedly misses words, test it while parked with the cabin quiet. That makes it easier to distinguish a microphone or audio-routing problem from an account restriction or an unhelpful response.
There is also a small behavior worth knowing about ChatGPT: CarPlay may reopen the last-used app when the iPhone reconnects. If a chatbot unexpectedly returns to the display on your next trip, that alone does not mean it has started a fresh conversation or begun listening.
Sam Altman has described himself as a “mega Apple fanboy” while discussing the trade secrets lawsuit now dividing two companies that were close technology partners only two years ago.
Speaking with journalist Alex Heath on the Sources podcast, the OpenAI CEO said he was “very sad” when he learned about the case. His admiration for Apple, however, did not soften his rejection of the allegations against OpenAI and two former employees.
Altman said the company does not want another business’s intellectual property and would dismiss anyone found to have improperly brought confidential material into OpenAI. He also said an internal investigation left him convinced that the employee at the center of the dispute had not acted improperly.
That is OpenAI’s account, not a resolution of the lawsuit. Apple alleges that trade secrets connected to hardware design, manufacturing and supply-chain operations were taken for the benefit of OpenAI’s consumer-device program. The defendants deny wrongdoing, and the court has not settled those competing claims.
Sam Altman Separates Personal Admiration From the Case
Altman’s response was unusually personal for a dispute of this scale.
Technology executives normally leave active litigation to lawyers and carefully written company statements. Calling himself a fanboy places Altman on familiar ground with millions of customers who admire Apple products while disagreeing with a corporate decision.
His first reaction, he said, was to assume that the accusations sounded serious enough that someone must have behaved badly. OpenAI then examined the matter and reached a different view.
Altman said the company would act if it found that someone had taken another company’s intellectual property. At the same time, he argued that an employee who had done nothing wrong deserved a defense.
That distinction is central to OpenAI’s public position. It does not deny that former Apple employees now work on its hardware initiative. Instead, the company disputes the allegation that their movement between employers brought protected information into the program.
Personal admiration cannot answer the evidentiary questions. Being a customer, praising a company or enjoying its products has no bearing on whether confidential files were accessed or used. Altman’s comments are more revealing as an account of how sharply the relationship has changed.
OpenAI once promoted its work with Apple as a partnership built around safety, innovation and access to advanced AI. It now describes the lawsuit as aggressive, inaccurate and unnecessary.
Image Credit: OpenAI
From ChatGPT Partnership to Hardware Rivalry
In June 2024, both companies announced an agreement to integrate ChatGPT into experiences across iPhone, iPad and Mac.
Siri could ask for permission to send certain requests to ChatGPT, while Writing Tools could use the model for composition and image generation. The integration gave OpenAI direct exposure inside some of the world’s most widely used personal devices without requiring every user to create an account.
At the time, Sam Altman said the partnership would introduce ChatGPT to users in a new way. Apple presented the external model as an optional extension of Apple Intelligence, keeping permission and privacy controls between the user and the third-party service.
The arrangement made sense while the companies occupied complementary positions. Apple controlled the devices and operating systems; OpenAI supplied a widely recognized generative model.
Consumer hardware changed that balance.
OpenAI is developing a family of AI-native devices with designer Jony Ive, whose work at Apple helped shape products including iPhone, iMac, iPod and Apple Watch. Tang Tan, another longtime hardware figure who previously worked on major Apple products, is now OpenAI’s chief hardware officer.
Once OpenAI began recruiting deeply from Apple’s hardware organization, the relationship was no longer limited to providing a model inside Siri. The companies were moving toward competition over the physical objects through which people may interact with AI.
That competition helps explain why the lawsuit reaches beyond an ordinary employment disagreement. Hardware development depends on manufacturing knowledge, component choices, testing systems, supplier relationships and production methods that can take years to build.
Apple’s complaint alleges that OpenAI benefited from confidential information in those areas. OpenAI argues that the case is being used to slow a potential rival and discourage employees from leaving.
What Apple Alleges Against OpenAI
Apple filed its lawsuit in July against OpenAI, Tang Tan and former electrical engineer Chang Liu.
The complaint alleges that former employees misappropriated trade secrets connected to product development and shared them with OpenAI as it accelerated its consumer-hardware ambitions. Apple has also sought a preliminary injunction intended to prevent the use of disputed information while the case proceeds.
According to Associated Press reporting on the original complaint, Apple accused OpenAI of encouraging recruits to provide confidential knowledge and advising them on how to avoid scrutiny during the transition between companies.
Those are allegations. OpenAI has denied that it requested, received or wants Apple’s trade secrets.
In its public response, OpenAI disputed several details surrounding Apple’s communications and treatment of departing employees. It argued that continued access to some files resulted from Apple’s own account-management practices and said former employees had attempted to handle that access responsibly.
OpenAI also said Tan had instructed his team not to use confidential material belonging to previous employers. Its motion to dismiss asks the court to reject Apple’s case, while its opposition to the requested injunction challenges the evidence and need for immediate restrictions.
Reuters reported that roughly 400 former Apple employees had joined OpenAI’s hardware initiative, according to figures appearing in court filings. Headcount alone does not establish misuse of trade secrets. It does illustrate the scale of the talent movement and why the dispute has become a defining fight over the next generation of personal hardware.
OpenAI’s Device Work Is Continuing
Sam Altman said he does not expect the lawsuit to slow the company’s device program.
That is the most direct business claim in his interview. It suggests that OpenAI has separated disputed material and personnel questions from the work it believes can continue without relying on protected Apple information.
Whether the schedule remains unaffected may depend on the court. A preliminary injunction could impose restrictions before a full trial, depending on its scope. A denial would allow development to proceed without that requested intervention, although the wider lawsuit would remain active.
OpenAI has revealed little about the devices themselves. The company has discussed an AI-native hardware family rather than a single conventional phone replacement, and Altman has spoken about the privacy discomfort created by products that visibly point cameras at other people.
That leaves the design, release timing and commercial strategy largely unknown. No product has been publicly introduced, and Altman’s assurance that development continues does not amount to a launch announcement.
The lawsuit also does not automatically end ChatGPT’s role across Apple platforms. The existing integration remains a separate customer-facing arrangement unless either company announces a change.
For people using ChatGPT through Siri or Writing Tools, the legal conflict currently produces more drama in court filings than difference on the screen. The stranger question is how long two companies can remain software partners while preparing to compete over the device sitting on the table beside that screen.
Image Credit: Samuel Boivin—NurPhoto via Getty Images
In addition to cutting dozens of Vision Pro employees who worked on features like immersive video and gaming, Apple is laying off people who worked on Siri and AI, reports Bloomberg.
Apple is “largely shutting down” the Vision Pro team focused on gaming, and it is paring down the team that makes immersive video content. Approximately 100 employees who were part of the Vision Products Group have been laid off, with Apple also cutting 100 people from its Siri and software groups.
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Despite the cuts to the Vision Products Group, employees were told that the Vision Pro and visionOS operating system are not being eliminated.
Apple told Bloomberg that it was realigning some teams in order to “evolve” the business to provide the best experience for users. “While we will create new roles as part of this change, it will also impact a limited number of existing roles,” Apple said.
The job cuts are tiny in relation to the overall company, which had 166,000 full time employees in September 2025 (the last time Apple disclosed its headcount). But as John Ternus prepares to take the CEO job just over one week from now, the timing seems designed to get some unpleasant work out of the way and let the new boss come in with clean hands.
It’s hard to find good people, Apple has plenty of work that needs doing, and it just reported a record quarter. Maybe they don’t need more immersive video content, but it’s not clear to me why the other employees couldn’t be reassigned. And I’m really wondering what’s going on with the general software group, where they’re getting rid of legends like Keith Stattenfield:
So, I posted yesterday on an another place that I had been just laid off at Apple after 37 years. ( Surprise! I got laid off. It was unexpected. I am still coming to terms with it. Yes, I will be ok. ) And I mentioned some of the things I’d done, and mused that I’d thought I’d finish out my career in a few years having passed along the knowledge to younger engineers. Alas, that’s going to get left unfinished.
I felt much the same way, because I’d also hoped to slowly ease into retirement instead of being given options that led me to retire a few years early.
Laying off anyone working on anything related to Apple Vision Pro is a gross strategic blunder, because it signals a lack of confidence in the product. Put them to work fixing bug backlogs if you don’t want them working on what they were doing, but don’t lay them off and let that show up in the press, that’s fucking amateur hour shit.
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And the same goes for the Software Engineering layoffs, which don’t seem to be reported much upon because the layoffs have been described as “Apple Vision Pro, Siri, and software” where perhaps people don’t get that the latter is how Apple refers to the Software Engineering (SWE) org. There are so many bugs that should be fixed, that users encounter in their everyday lives, just reassign people to work on them. It’s stupid to lay people off when they could do that.
Plus, maybe retaining that institutional knowledge would help forestall future bugs.
Laying off employees who were working on a product that largely “failed” in the market is extremely hurtful to those employees, because the product’s failure is not their fault. They were directed to do that work. Apple should find new places for every single one of the employees who worked on Vision Pro. They owe it to the people who they directed to work toward the goal of making and maintaining Vision Pro. They can afford to do that.
Apple didn’t even work that hard to take care of the iPod employees who were once half the company’s revenue. In the end they basically gave Nest a free engineering team.
Recent layoffs of Apple employees working on the Vision Pro were broader than previously thought, Bloomberg’s Mark Gurman reports.
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Gurman reports that people inside the Vision Pro group have spent months lobbying new CEO John Ternus to stay the course on the platform even as sales continue to underwhelm. Colleagues who have discussed the headset with Ternus say he was skeptical of it from the start, seeing it as too bulky and too costly to reach a mass audience.
Interestingly, since visionOS apparently runs on Apple’s upcoming smart glasses, the wider layoffs impact software shared across both product lines rather than the headset alone.
I was recently informed that I am being laid off from my position at Apple. It was unexpected, especially coming right after WWDC, where several of the projects I led and features I contributed to were announced.
Apple Vision Pro’s measurable impact in surgery leads a discussion of spatial computing in medicine, including shorter procedures, surgeon ergonomics, patient benefits, and equipment costs. The panel also explores CarPlay on pontoon boats, Apple Maps versus Waze, another delay in Apple’s legal fight with Jon Prosser, and the difficult privacy compromises surrounding Siri and Apple Intelligence in China.
Kirk McElhearn discusses his new guide to getting the most from Apple’s AirPods, Take Control of AirPods for Take Control Books, explaining why the deceptively simple earbuds deserve a dedicated manual. The conversation explores hearing assistance, noise cancellation, audio quality, controls, battery management, charging options, Bluetooth limitations, and choosing the right model. Kirk offers tips that unlock features many owners never realize are available.
Apple leaks and rumor-driven reporting take center stage as the panel examines how constant predictions have diminished the excitement of new iPhone releases. The discussion with Chuck Joiner, David Ginsburg, Eric Bolden, Jim Rea, and Marty Jencius also covers premature Siri-versus-Gemini comparisons, Apple’s legal battles with Epic Games and John Prosser, Bending Spoons’ growing technology portfolio, prediction-market manipulation, Spotify streaming fraud, and musicians’ dissatisfaction with the service.
OpenClaw’s official iPhone app is tempting many to get into the whole agentic a AI thing. Chuck Joiner, David Ginsburg, Brian Flanigan-Arthurs, Ben Roethig, Eric Bolden, Marty Jencius, Jeff Gamet, Norbert Frassa, Jim Rea, and Web Bixby discuss whether this is a good idea and how anxious they are to put it into practice. They also touch on the security implications of a stolen iPhone, and Apple’s standing as the world’s most valuable brand.The discussion evolves in an exploration of the technical challenges behind an immersive Vision Pro classical concert, and debate whether smart glasses could deliver the same experience,
The MacVoices Live! panel reviews WWDC week from both developer and user perspectives, including on-site activities, and the Flip the Script event. Chuck Joiner, David Ginsburg, Jim Rea, Marty Jencius, Web Bixby, Jeff Gamet, and Eric Bolden react to Apple’s keynote versus the State of the Union, AI and Siri expectations, Vision Pro’s apparent future, developer access to Apple Intelligence, and private cloud compute limits.
Mike Schmitz previews his Road to Macstock session on starting a YouTube channel in 90 minutes, emphasizing creativity, repetition, audience connection, and practical tools over perfection. Mike discusses handling harsh comments, finding personal value in publishing, and using AI thoughtfully as a creative partner. His goal is to help get anyone on YouTube that wants to be there.
Only a few hours after Apple’s WWDC keynote, members of the MacPaw leadership team sat down for a conversation about Apple Intelligence, and Siri’s renewed promise. Topics touched on included privacy, developer access to user context, hybrid AI processing, Setapp’s role, and how AI is reshaping app creation, customer support, and software strategy. Participants included Oleksandr Kosovan, Founder and CEO?, Sergii Kryvoblotskyi, Director of AI and Research, Dmytro Melnyk, Chief Product Officer and Grant Belaire, Chief Marketing Officer.
At MacPaw’s Flip the Script event following Apple’s WWDC 2026 keynote, MacPaw executives discuss Apple Intelligence, Siri AI, privacy, local-first AI, developer access to user context, and the company’s shift toward AI platforms. The conversation also explores hybrid AI models, European limitations, parental controls, Google’s role, Setapp opportunities, and MacPaw’s credibility with users and developers. […]
Le code de macOS Tahoe 26.7 révèle une impressionnante liste de produits Apple encore inédits : iPhone 18, iPhone pliant Ultra, AirPods équipés de caméras, MacBook Pro M6, iPad mini OLED et nouveaux appareils pour la maison. Futura fait le point sur les modèles les plus innovants qui dévoilent...