The 2026 Apple September Event is today, and rumors suggest the tech giant will introduce its newest smartwatch, the Apple Watch Series 12.
While we can't comment on what new features the smartwatch will offer, we can recommend the excellent Garmin Venu 3, which I've spotted on sale for a record-low of $288 (originally $449.99) at Amazon. That's a whopping $161 discount and an incredible price for a smartwatch that's packed with health and fitness features.
The Garmin Venu 3 earned four and a half stars in our review, and we said it was a 'near-perfect balance of smartwatch and health tracker'.
Great for outdoor and fitness enthusiasts, the Venu 3 offers advanced GPS tracking, a water-resistant design, a dedicated LED flashlight, and up to 14 days of battery life. The smartwatch also tracks heart rate, respiration, blood oxygen saturation, sleep, and stress levels, and includes a speaker and microphone so you can take calls from your wrist.
While the newest Apple Watch will undoubtedly be packed with new technology and health insights, most people won't need these features, and it will likely start at $399.99 based on its predecessor. The Garmin Venu 3 is down to just $288, making it a fantastic smartwatch, especially for runners, cyclists, hikers, and swimmers.
Get the Garmin Venu 3 for a record-low of $288
The Garmin Venu 3 once sat atop our guide to the best Garmin watches, with our fitness experts calling it "the best for most people". The new Venu 4 has replaced it, but this last-gen model still offers an excellent balance of advanced sports metrics and communication features at a new record-low price.View Deal
Apple's hotly anticipated ‘Surprise and Shine’ event is happening now, and we're on the ground in California bringing you all the big announcements as they happen.
Leading the list of rumored-to-be-unveiled products is Apple's first foldable iPhone — expected to be called either the iPhone Duo or iPhone Ultra — which, if it does arrive, would represent the biggest iPhone shake-up in recent history. This dual-screen device could also skyrocket the popularity of foldable phones more generally, so Samsung and Google executives are surely paying close attention.
Elsewhere, Apple looks set to refresh its wearable, earbud, and smart home lines with new Apple Watches, AirPods, and HomePods, respectively — and we may even see a new version of the Apple TV 4K, which hasn't been updated since 2022.
Proceedings kicked off at 10am PT / 1pm ET / 6pm BST — or 3am AEST on September 10 if you're in Australia — and you can follow along below for our live reaction to new CEO John Ternus' first-ever Apple Event.
Today's ‘Surprise and Shine’ Apple event is taking place at the Steve Jobs Theater in Apple Park, California, but you can follow along via the livestream video embedded above or via Apple’s official event page.
Proceedings kicked off at 10am PT / 1pm ET / 6pm BST, which is 3am AEST on September 10 if you're in Australia, but you'll be able to re-watch the stream once the event finishes (we're expecting things to wrap up around 12pm PT / 3pm ET / 8pm BST, or 5am AEST in Australia).
Live updates
Good morning, folks! It's Apple Day — the most important date in the annual tech calendar and the busiest day of the year for the TechRadar office (sigh).
I'll be bringing you the latest iPhone, AirPods, and Apple Watch rumors ahead of the event's kick-off later today, and trust me: there's a lot to cover.
First, a quick reminder of what's happening: Apple's ‘Surprise and Shine’ event is scheduled to start at 10am PT / 1pm ET / 6pm BST today (that's 3am AEST on September 10 if you're in Australia).
This is the 2026 edition of Apple's annual product showcase, and we're expecting to see as many as nine (yes, nine) new products unveiled.
Of those nine rumored products, the most hotly anticipated is Apple's first foldable iPhone, which we've been referring to as the 'iPhone Ultra' for close to a year now. But at the very last minute, the rumor mill has spat out an unexpected new name for this folding device...
Could the iPhone Ultra be the iPhone Duo?
According to seasoned Apple tipster Mark Gurman, the iPhone Ultra will in fact be called the iPhone Duo. It's pretty hard to believe that such a drastically different name has emerged just hours before the product itself is due to be unveiled — so we're still a tad skeptical about its authenticity — but Gurman has an excellent track record when it comes to Apple predictions.
Apple landed on the iPhone Duo name for the foldable iPhone and a $2,000 starting price, eating the additional memory costs. Storage capacities will reach 2 terabytes and roughly $3,000. It’ll ship in October, has support for the Apple Pencil and come in dark blue + white. https://t.co/58VLtVNka6September 9, 2026
Gurman adds in the same X post that the iPhone Duo will have a starting price of $2,000, rising to $3,000 for the 2TB model. And, yes, in case you were in any doubt: those numbers would make the Duo the most expensive iPhone of all time.
Another important note: Gurman says Apple's first foldable iPhone will have Apple Pencil support. Steve Jobs won't be happy...
(Image credit: Apple)
Let's talk AirPods
(Image credit: Future)
Moving away from the iPhone for the moment, let's talk AirPods. Today, we're expecting Apple to announce two new AirPods models: the AirPods 5 without ANC (active noise cancellation), and AirPods 5 with ANC.
Both models are set to use Apple's new H3 chipset, which should improve audio processing and reduce latency, though it remains to be seen how different the AirPods 5 with ANC will be from the AirPods Pro, which already offer ANC.
In any case, we're not expecting to see any camera-equipped AirPods launch today, despite rumors suggesting that such a product is indeed in development.
(Image credit: Apple)
Today might also be the day we finally get a successor to the HomePod mini. This smaller, more affordable version of the standard Apple HomePod (which now exists as the HomePod 2) was released way back in November 2020, but hasn't been updated since.
More than 20 (!) new iPhones have launched in that same period, so to say the HomePod mini 2 has been a long time coming would be an understatement.
Rumored upgrades for the HomePod mini include a faster chipset (duh!), superior audio quality, and Siri AI functionality.
A clear message from Samsung
(Image credit: Samsung)
If you walk around London, New York, or Seoul today, you may spot Samsung's new tongue-in-cheek advertising campaign, dubbed ‘Welcome to Foldables’.
The Galaxy Z Fold 8 manufacturer is clearly hoping to remind people that it has spent a decade developing foldable technology, and that Apple — if it does release its first foldable today — is late to the party.
That said, Samsung isn't totally against Apple's late entry into the foldables market. Speaking to Bloomberg last year, Samsung's President and COO of the company’s Mobile eXperience (MX) division, Won-joon Choi, said: "I think healthy competition with other companies will bring more innovations, and then bring more benefits to consumers. So we are welcoming others to join this category, which we created back in 2019 [...] Having another global company join this category, I think it's good for the industry, and also, it's going to be great for consumers."
Don't forget about the iPhone 18 Pro
A quick word on the iPhone 18 Pro and Pro Max, which will likely be the forgotten children of today's Apple Event while also being the best-selling Apple products of the next 12 months.
Gurman says both phones will have smaller, more functional Dynamic Islands, an upgraded vapor chamber (read: they won't get as hot), and "major" new camera hardware. Rumors suggest a variable aperture feature could be chief among this new hardware, which would make the iPhone 18 Pro and Pro Max some of the best camera phones around.
The iPhone 18 Pro and iPhone 18 Pro Max will have a smaller and upgraded Dynamic Island that can support three tasks at once (up from two currently), major new pro camera hardware and software, plus an upgraded vapor chamber. https://t.co/58VLtVNka6September 9, 2026
Now look, I can live without the Action button, a SIM card slot, and a telephoto camera, but no Face ID or MagSafe? I'm not sure I would spend $2,000 on an iPhone without those two features, which feel pretty essential to how I use my iPhone every day.
Thinking of selling your iPhone 17 Pro? Do so ASAP
(Image credit: Apple / Future)
Here's some last-minute advice for you: if you're planning on selling your current iPhone 17 Pro or Pro Max to fund an upgrade to the iPhone 18 Pro line, you should head out to your local tech store and do so ASAP. Why? Because current iPhones could fall in value by up to 30% once the new models launch.
“Many people will make the mistake of waiting to see what new features the next iPhone range has before trading in their old device, but our data clearly shows that waiting just a few weeks could mean a significant hit on the amount customers can get for it," Joe Armstrong, Head of Trading at musicMagpie, tells TechRadar. "Those who wait until October may see handsets drop by an average of £48 and up to £122."
It's the same story in the US and Australia, and while Armstrong references October as the hard trade-in deadline, your absolute best bet is to sell your current iPhone before 12pm PT / 3pm ET / 8pm BST today.
Of course, selling before the iPhone 18 Pro has even been announced would leave you with no phone until the new models begin shipping later this month, but some retailers will allow you to lock in a sale price today and keep using your phone for a few more weeks. That's the ideal scenario during this precarious time of year for iPhone trade-in values.
First official look at the iPhone Ultra?
New Apple CEO John Ternus has just posted what appears to be a tease for one of the company's new iPhones on X. There's no Tim Cook-style "Good morning!" here, nor even a reminder of today's event start time. Instead, Ternus has shared a 14-second clip of a spotlight shining down on the corner of what looks like an iPhone. Is this a hint that the iPhone Ultra/Duo won't have four straight edges à la the Samsung Galaxy Z Fold 8, or a reference to the rumored variable aperture feature on the iPhone 18 Pro?
Oh, and the Apple Store website is now closed for maintenance, which typically happens right before the company refreshes its product lineup. Not long to go now!
Regarding Ternus' teaser post on X, some Apple fans are pretty convinced it refers to the iPhone 18 Pro's variable aperture, rather than the company's first foldable iPhone. Perhaps we'll get a second teaser video before the event kicks off at 10am PT / 1pm ET / 6pm BST?
Pro phones to come to variable aperture!Notice how the light source widens up and then convergesJust a guess !September 9, 2026
In terms of what won't be unveiled today, we're not expecting Apple to announce new MacBooks, iPads, or Vision Pro-style VR hardware. Software upgrades will most likely take a backseat, too, after iOS 27, Siri AI, and WatchOS 27 were all announced at WWDC 2026 back in June (though it's worth noting that these new OS packages will almost certainly be released alongside their corresponding hardware products in September).
(Image credit: Future)
TechRadar's Editor at Large, Lance Ulanoff, has touched down in Apple Park. His first stop? The official Apple Store, which appears to be temporarily boarded up in preparation for new products.
The Boys Are Back in Town
(Image credit: Future)
Lance has now been joined by Jacob Krol, TechRadar's US Managing Editor for News. Between them, they'll be bringing you hands-on impressions and videos of everything Apple is announcing today — including, we hope, the company's first foldable iPhone.
OK, I'm pretty sure I know what the winning response will be (it rhymes with "grindstone culture"), but cast your vote below for your most anticipated announcement from today's Apple Event:
Just two hours to go! A reminder that today's event kicks off at 10am PT / 1pm ET / 6pm BST (or 3am AEST if you're in Australia, but if you're reading this from Sydney: go back to sleep).
Here's Lance and Jake on their predictions for today's event:
The sun is out at Apple Park! Incidentally, it was raining cats and dogs during last year's event, so perhaps the universe is telling us we're in for a more exciting set of announcements in 2026.
(Image credit: Future)
Watch out for watches
The Apple Watch Series 11 (Image credit: Future)
The foldable iPhone Duo and iPhone 18 Pro won't be the only stars of today's event: Apple Watches also look set to get an overhaul, starting with the Apple Watch Series 12.
Now, if you're expecting major design upgrades, prepare to be disappointed. According to the latest rumors, the Series 12 will look similar to its predecessor, the Apple Watch Series 11 — though one rumor does hint at ceramic case options, which would be a nice touch. We’ve also heard that the Series 12 could have a new LTPO display instead of the classic OLED, but we’re taking this claim with a pinch of salt.
For now, we’re expecting the biggest upgrades to come inside the watch. Specifically, the Series 12 is tipped to house Apple’s new S12 chipset, which should be powerful enough to support Siri AI, as well as a larger battery for a much-needed battery life boost.
(Image credit: Apple)
The premium Apple Watch Ultra is also tipped to get another update today, but again, it won't necessarily look any different from the current model. Some speculate that the Watch Ultra 4 will be identical in appearance to the Watch Ultra 3, while others claim it will have a bigger screen and slimmer build.
Of course, the biggest updates will likely come under the hood, with the Watch Ultra 4 set to get a new chipset — a no-brainer given Siri AI’s imminent rollout — and a suite of new sensors for more accurate health tracking.
Look out for new health-tracking software
While both new Apple Watch models will almost certainly get hardware upgrades, Apple is also expected to unveil new wellbeing tracking tools for health-minded users. A new default Readiness app is expected to launch for the Apple Watch home screen, delivering a new and improved recovery experience for users — because what you do after a workout is just as important as the workout itself.
The Workout app could be getting an overdue facelift, too. The new version will reportedly let you record individual reps and sets for strength routines to help you keep track of your progress. I’ve been using my iPhone's Notes app in the gym for years, so this is one feature I’m hoping will make an appearance at today's event.
Another handy health tool we’re expecting to see unveiled is always-on heart rate data tracking, which will monitor your activity and recovery over 24 hours using only your heart rate. This sounds exciting, but given that only the Ultra 4 is expected to get new sensors, it’s likely that this feature will be exclusive to Apple's most premium wearable.
(Image credit: Future)
Just 45 minutes to go — Lance and co. are being ushered into the Steve Jobs Theater to take their seats.
The current foldable competition
The Xiaomi 18 Fold (Image credit: Future)
Switching focus back to Apple's first foldable iPhone, there are currently three similarly sized devices available on the market right now: the Samsung Galaxy Z Fold 8, the Xiaomi 18 Fold, and the Huawei Pura X Max.
The first of that trio is the big competition for the iPhone Duo/Ultra. The Z Fold 8 is available globally, and it's been well-received by reviewers and customers as a sturdy, pocket-friendly phone designed for content consumption above all else. Apple will surely ensure its foldable iPhone one-ups the Z Fold 8 in some way, but we're not sure how just yet. I'm banking on a less-visible crease or a superior camera array.
The Xiaomi 18 Fold and Huawei Pura X Max are only available in China, but both may look more similar in appearance to Apple's foldable iPhone than the Galaxy Z Fold 8. Both phones have two rounded corners when closed and four when open, while Samsung's phone is straight-edged whichever way you slice it.
(Image credit: Future)
Lance and Jake have taken their seats inside the Steve Jobs Theater. It's getting real now.
We're kicking off with... iPhone?! I wasn't expecting that. Ternus says the iPhone represents the perfect intersection between AI and hardware. Private Cloud Compute delivers "personal intelligence that's actually personal."
OK we really are getting straight into the new iPhones. I respect it!
(Image credit: Apple)
First up is the iPhone 18 Pro and iPhone 18 Pro Max. "We made massive advancements in Intelligence, Performance, Battery, and Camera," Ternus says.
It comes in Black, Silver, Glacier, and Burgundy.
(Image credit: Apple)
The iPhone 18 Pro features Apple's most advanced foundation models, which, of course, unlock the full capabilities of Siri AI. We got a taste of Siri AI at WWDC 2026 earlier this year, but it now looks set to roll out properly on the 18 Pro, Pro Max, 17 Pro, 17 Pro Max, and iPhone Air (other iPhones will get it, too, but the best version of the software will be locked to these top-end models).
The iPhone 18 Pro features the Expressive Voices feature in Siri AI for more accurate dictation and improved personalization.
We're getting a lot on Siri AI and Apple Intelligence here, but we heard most of this back in June. Let's hope we move onto the hardware upgrades soon...
(Image credit: Apple)
OK, we're finally onto the hardware: the iPhone 18 Pro and Pro Max feature Apple's latest chipset, the A20. It's built on 2nm technology, and features a 6-core CPU (including 2 new super cores and 4 efficiency cores), a 7-core CPU (delivering a 40% increase in graphics performance), and two Neural Engines.
Its the "ultimate chip for running on-device AI models," Apple says.
(Image credit: Apple)
The iPhone 18 Pro and Pro Max also feature a redesigned vapor chamber. It has three times the surface area as the one inside the iPhone 17 Pro, and features more thermally conducted graphite than before. It's much better at dissipating heat, basically (you'll supposedly get a 40% gain in sustained performance).
(Image credit: Apple)
OK, onto the battery – the iPhone 18 Pro Max supposedly delivers the largest increase in battery life ever on an iPhone. You'll get 36 hours of video playback on the 18 Pro, and 45 hours on the Pro Max. As expected, Apple isn't sharing the specific mAh figures.
The biggest phone event of the year has arrived. Today (September 9), Apple is holding its ‘Surprise and Shine’ event where — among many other things — we’re expecting to see the foldable iPhone Ultra unveiled.
This phone has been rumored for years, so it’s almost hard to believe that it could finally be launching today, but all signs suggest that it is — and it won’t be alone, as other phones, plus new wearables and AirPods, look set to be unveiled too.
So, below, we’ve detailed how to watch today's Apple Event, along with all the things we expect to see announced in Cupertino. And to follow along with the announcements as they happen, head to our Apple Event 2026 live blog.
How to watch Apple’s iPhone Ultra launch
Today's major Apple launch is being held at the Steve Jobs Theater in Apple Park, Cupertino, California. As with all these events, it will also be streamed online, so you don’t have to attend in person to witness it.
It starts at 10am PT / 1pm ET / 6pm BST, which is 3am AEST on September 10 for people in Australia. So there’s a good chance you’ll either be at work or asleep while it happens, but you’ll be able to view a recorded version of the video after the live stream has ended, and we’ll also have full coverage of the event here on TechRadar, so you can always just stick with us for our analysis and impressions.
As for how to watch, that’s easy: simply hit play on the video embedded above. Alternatively you can head to YouTube, or Apple’s event page. You’ll also be able to view the livestream on Apple TV.
So, there are lots of ways to watch today's event, and if you press the ‘Notify me’ button on that video, you’ll also get a reminder when the event is starting.
What to expect at Apple’s iPhone Ultra event
(Image credit: Apple; Future)
The iPhone Ultra is almost certainly going to be the most eye-catching announcement at Apple’s Surprise and Shine event. This foldable phone will reportedly have a passport-like form factor similar to the Samsung Galaxy Z Fold 8, with a 7.8-inch foldable display and a 5.5-inch cover screen.
But in addition to this, we’re also expecting Apple to announce the iPhone 18 Pro and the iPhone 18 Pro Max. These will likely have similar designs to the iPhone 17 Pro series and the same screen sizes, but a powerful new chipset and potentially a variable aperture camera.
And it’s not just phones at this event — we’re also expecting to see the Apple Watch Series 12 and the Apple Watch Ultra 4. The main updates here could be the addition of Touch ID and an upgraded chipset, and the Ultra 4 might also gain new sensors.
The AirPods 5 could also land here, as might Apple’s first smart home display, and we might also see updates to the company’s HomePod mini and Apple TV 4K lines.
Beyond hardware, we also expect all of Apple’s next software versions to launch in finished form at today's event, including iOS 27, iPadOS 27, watchOS 27, macOS 27, and tvOS 27, with the headline feature in most of them likely to be Siri’s AI overhaul.
Seguindo uma tendência oposta à do mercado, a Apple foi a empresa que mais cresceu com a venda de smartwatches no segundo trimestre de 2026 — embora ainda esteja em segundo lugar no ranking das maiores companhias no setor.
Com crescimento recorde em todas as regiões, a Maçã conta agora com 20,1% de market share, graças a um crescimento de 14% nas vendas em relação ao ano passado, quando ocupava uma fatia de 17% no mercado.
Segundo a Counterpoint Research, o bom resultado se deve à adoção contínua da linha de Apple Watches lançada no ano passado. O Series 11 e o SE 3, juntos, representam mais de 80% das vendas da empresa no período.
Trata-se de um movimento bastante positivo para a empresa — e pode ser considerado também uma recuperação em relação ao mesmo trimestre de 2025, quando a Maçã observou uma queda na venda de Apple Watches.
A Apple também diminuiu sua diferença em participação em relação à primeira colocada HUAWEI, que agora é responsável pela venda de 21,8% dos smartwatches globalmente — um ponto percentual a mais que no ano passado.
Ao todo, o mercado viu suas vendas diminuírem 4% após um ano. Além das duas empresas supracitadas, completam o Top 5 a imoo (7,8%), a Xiaomi (6,1%) e a Garmin (5,6%).
Apple Watch Ultra 3
Cores: natural ou preto Pulseiras: loop Alpina, loop Trail, Oceano ou estilo milanês de titânio
Material: alumínio ou titânio Cores: cinza-espacial, prateado, ouro rosa, preto brilhante, natural, dourado ou ardósia Tamanho: 42mm ou 46mm Conectividade: GPS ou GPS + Cellular Pulseiras: esportiva ou estilo milanês
NOTA DE TRANSPARÊNCIA: O MacMagazine recebe uma pequena comissão sobre vendas concluídas por meio de links deste post, mas você, como consumidor, não paga nada mais pelos produtos/serviços usando os nossos links de afiliado.
Editor’s note: This story was originally published in July 2015
What makes a gadget worth wearing? Apple is betting it knows better than anyone, and today they’ll likely reveal the final details of the Apple Watch–the most anticipated piece of technology since, well, the last Apple device to hit the streets.
Apple is rarely a first mover in electronics. We’ve all grown used to the company walking into existing markets and redefining them: the original Macintosh, the iMac, the iPod, the iPhone, the iPad. When it decides to jump in a pool, it strives for an epic cannonball that sends waves throughout the rest of the industry.
Could this time be different? This is, after all, the first major new category Apple will stake out under the stewardship of Tim Cook. The Apple Watch is also unlike anything the company has ever tried before: It’s a device that relies almost as much on fashion as it does technology, with a price tag that some speculate may rise into the $10,000-dollar range when most competing devices cost between $100 and $250. Is this a pure hubris play from Cupertino?
Wearables Whereabouts
Apple’s challenge to sell a look will be more intense than usual. The company has, of course, always focused on aesthetics for its devices–a source of common criticism from competitors and detractors (yet the delight of many consumers). Yet it has never relied so heavily on the buy-in of the fashion community. With models wearing the new smartwatch in magazines and high-end jewelers talking to Apple, clearly the company has its eyes trained on the world of haut-couture. Yet fashion is notoriously fickle; one day’s hot accessory is the next day’s unspeakable faux pas. Even for a company that’s often called elitist, Apple risks selling a device for the few rather than something with mainstream appeal.
Wherever there’s challenge, however, there’s also opportunity–and the wearables market has many. Despite the number of devices clamoring for space on your wrist and on your face, no company has cracked exactly what gives a wearable device mass appeal. Fitbit is perhaps the closest with 70 percent of the fitness-tracker market. Still, they own a niche and one that doesn’t necessarily place it in direct competition with the Apple Watch.
The most direct competitor would be Pebble, which offers what many think is the best smartwatch around. And though it’s made smartwatches since 2013, its products have evolved considerably in that time, and Best Buy continues to sell the devices, finding a truly mainstream market has eluded Pebble.
The startup also isn’t playing in the same league. By my calculations, Pebble has–as of this writing–pre-sold nearly 81,500 of its latest color-screened Pebble Time and Pebble Time Steel smartwatches, bringing in $17 million in revenue. For the sake of comparison Apple, in its most recent quarter, sold 30,000 iPhones per hour and had revenue of $74 billion. Pebble is playing single-A ball; Apple is in the major leagues.
Pebble
Look at it that way, and the wearables market doesn’t seem so different from the smartphone market before Apple entered. Remember what those devices looked like before the iPhone? Bulky, inconsistent plastic objects with frustratingly small screens and physical keyboards. Fast-forward eight years, and every smartphone looks more or less like an iPhone.
Maybe the Apple Watch will do to wearable devices what the iPod did to MP3 players. But it could just as well be an evolutionary cul-de-sac that ends up in a dustbin next to our PDAs or videophones, to eventually be incorporated into some other far more compelling piece of tech down the road.
Technology That Does Less
The biggest risk for the Apple Watch is the wearable device market as a whole. As of yet, people aren’t crying out for devices to wear on their wrists or faces. They seem futuristic, but perhaps too much–and are better relegated to a retro-future of flying cars and commuting to lunar colonies via rocket ship. The reaction from most of the average folks that I talk to about the Apple Watch is, “why do I need such a thing?”
Take my girlfriend, for example. To her the Apple Watch is just another technological distraction in a world already rife with them. She’s worried that instead of constantly pulling out my phone to check Twitter, reply to text messages, and triage emails, I’ll spend all my time staring at my wrist.
That’s not unjustified. I bought the first iPhone back in 2007, and my friends often joked that it might catch on fire if I didn’t take it out of my pocket, so often did I seem to have it in hand. Eight years later and we’re all glued to our screens, spending far less time engaged with the people around us.
If I have one hope for the Apple Watch, and for wearables in general, it’s that they will make us less dependent on technology. Wearables should dole out the information we want, when we need it, and in bite-size chunks. They shouldn’t further train us to be zombies who constantly stare at screens. The challenge, then, is to smartly and seamlessly integrate technology into daily life while keeping our eyes ahead instead of fixated on glowing slabs (be they phone-sized or watch-sized). If the Apple Watch can deliver on this, then their timing couldn’t be better.
What makes a gadget worth wearing? Apple is betting it knows better than anyone, and today they’ll likely reveal the final details of the Apple Watch–the most anticipated piece of technology since, well, the last Apple device to hit the streets.
Apple is rarely a first mover in electronics. We’ve all grown used to the company walking into existing markets and redefining them: the original Macintosh, the iMac, the iPod, the iPhone, the iPad. When it decides to jump in a pool, it strives for an epic cannonball that sends waves throughout the rest of the industry.
Could this time be different? This is, after all, the first major new category Apple will stake out under the stewardship of Tim Cook. The Apple Watch is also unlike anything the company has ever tried before: It’s a device that relies almost as much on fashion as it does technology, with a price tag that some speculate may rise into the $10,000-dollar range when most competing devices cost between $100 and $250. Is this a pure hubris play from Cupertino?
Wearables Whereabouts
Apple’s challenge to sell a look will be more intense than usual. The company has, of course, always focused on aesthetics for its devices–a source of common criticism from competitors and detractors (yet the delight of many consumers). Yet it has never relied so heavily on the buy-in of the fashion community. With models wearing the new smartwatch in magazines and high-end jewelers talking to Apple, clearly the company has its eyes trained on the world of haut-couture. Yet fashion is notoriously fickle; one day’s hot accessory is the next day’s unspeakable faux pas. Even for a company that’s often called elitist, Apple risks selling a device for the few rather than something with mainstream appeal.
Apple
Wherever there’s challenge, however, there’s also opportunity–and the wearables market has many. Despite the number of devices clamoring for space on your wrist and on your face, no company has cracked exactly what gives a wearable device mass appeal. Fitbit is perhaps the closest with 70 percent of the fitness-tracker market. Still, they own a niche and one that doesn’t necessarily place it in direct competition with the Apple Watch.
The most direct competitor would be Pebble, which offers what many think is the best smartwatch around. And though it’s made smartwatches since 2013, its products have evolved considerably in that time, and Best Buy continues to sell the devices, finding a truly mainstream market has eluded Pebble.
The startup also isn’t playing in the same league. By my calculations, Pebble has–as of this writing–pre-sold nearly 81,500 of its latest color-screened Pebble Time and Pebble Time Steel smartwatches, bringing in $17 million in revenue. For the sake of comparison Apple, in its most recent quarter, sold 30,000 iPhones per hour and had revenue of $74 billion. Pebble is playing single-A ball; Apple is in the major leagues.
Pebble
Look at it that way, and the wearables market doesn’t seem so different from the smartphone market before Apple entered. Remember what those devices looked like before the iPhone? Bulky, inconsistent plastic objects with frustratingly small screens and physical keyboards. Fast-forward eight years, and every smartphone looks more or less like an iPhone.
Maybe the Apple Watch will do to wearable devices what the iPod did to MP3 players. But it could just as well be an evolutionary cul-de-sac that ends up in a dustbin next to our PDAs or videophones, to eventually be incorporated into some other far more compelling piece of tech down the road.
Technology That Does Less
The biggest risk for the Apple Watch is the wearable device market as a whole. As of yet, people aren’t crying out for devices to wear on their wrists or faces. They seem futuristic, but perhaps too much–and are better relegated to a retro-future of flying cars and commuting to lunar colonies via rocket ship. The reaction from most of the average folks that I talk to about the Apple Watch is, “why do I need such a thing?”
Take my girlfriend, for example. To her the Apple Watch is just another technological distraction in a world already rife with them. She’s worried that instead of constantly pulling out my phone to check Twitter, reply to text messages, and triage emails, I’ll spend all my time staring at my wrist.
That’s not unjustified. I bought the first iPhone back in 2007, and my friends often joked that it might catch on fire if I didn’t take it out of my pocket, so often did I seem to have it in hand. Eight years later and we’re all glued to our screens, spending far less time engaged with the people around us.
If I have one hope for the Apple Watch, and for wearables in general, it’s that they will make us less dependent on technology. Wearables should dole out the information we want, when we need it, and in bite-size chunks. They shouldn’t further train us to be zombies who constantly stare at screens. The challenge, then, is to smartly and seamlessly integrate technology into daily life while keeping our eyes ahead instead of fixated on glowing slabs (be they phone-sized or watch-sized). If the Apple Watch can deliver on this, then their timing couldn’t be better.
These days, millions of us have smart devices strapped to our wrists, fingers and arms, measuring our metrics and building a picture of the “quantified self” to make us healthier, more active and better prepared for a medical emergency.
Wearables can help improve our wellbeing and nudge us towards better habits, but it’s less common to hear about the flipside: the anxiety at failing to close your rings, the frantic exercise to ensure you maintain your streak, and the obsession with meeting your targets on a daily basis.
These are feelings I know all too well. Having worn some of the best Apple Watches for close to a decade, I’ve watched it become an essential part of my life — so much so that I’ve tried closing my rings when I’m ill, on vacation, or should otherwise be resting and recuperating. I obsess over those little rings on my watch.
I know this is a problem for me. But what I wanted to find out was whether this is a more widespread issue, and if it is, what can be done about it. Is wearable tech making us more anxious? And can it be redesigned to push back against these tendencies and help us feel more relaxed, not less?
To find out, I spoke to tech and wellness experts who shared their thoughts on the ways wearables can impact our health — for better or worse.
The endless streak
(Image credit: DMstudio House / Shutterstock)
During the FIFA World Cup in July, I was preparing to wake up in the early hours to watch England play Mexico at 1am local time. I set my alarm, went to bed early, and got ready to cheer on my team without waking the neighbors.
Yet there was one thought that I couldn’t get out of my mind as I contemplated the looming disruption to my sleep: my Apple Watch is going to hate this.
It’s now become part of my morning ritual to check my sleep score on my Apple Watch. Every high score gives me a little dopamine hit, every low result a crushing sense of disappointment. And I knew that waking up at 1am and staying awake for two hours in the middle of the night was going to make my Watch very disappointed indeed.
In the end, I rolled over and went back to sleep when my alarm woke me for the game. I didn’t watch it, and I know that was only partly because I was woken at some ungodly hour — it was also because, to a certain extent, I’ve allowed the scores and metrics on my Watch to govern the way I live my life.
That’s not the only way this has happened to me. I recently hit a streak of closing my Move ring for 2,000 consecutive days. But I’d be lying if I said there weren’t some days when I entered a fake exercise to get me past my calorie goal on a day when I was ill, tired or simply unmotivated.
Why cheating is fine, but resting is not, is something I admit doesn’t make much sense. But what I do know is that the thought of losing my streak absolutely fills me with dread. 2,000 consecutive days on my Move streak sounds like a lot, but knowing myself, I’m sure I’m going to try to continue it until the day I die, such is the anxiety associated with the idea of my streak ending.
The dark side of wearable tech
(Image credit: Future)
I’ve long had perfectionist tendencies, but it’s through observing the way I interact with my Watch that it’s really become clear to me how strongly my device’s gamification of fitness has struck a chord with me — and led me into some unhealthy, possibly obsessive behaviors.
I spoke to Dr Dana McKay, Associate Dean of Interaction, Technology & Information at RMIT University in Australia, to get her opinion.
“These technologies are often designed to help us form habits,” McKay pointed out. "They often use tools for so called ‘persuasive design’.... to persuade us to do something we wanted to anyway when we bought the device."
There are two problems with this:, Dr McKay points out: the possibility of becoming “unhealthily focused” on the device, and the prospect of being convinced to don a wearable by an outside party, like an insurance company, and sharing data we don’t want to share. Some private health insurance companies may subsidise the purchase of a wearable in exchange to access to lower premiums, and sharing your tracker's information to an insurer's app.
Yang Wei, Professor of Wearable Technology at Nottingham Trent University in the UK, agreed, saying that while wearables can help us form positive habits, we also need to be careful around them.
“For many people, wearables can be motivating and empowering,” Wei noted, “but for some users they can also create pressure, anxiety, guilt, or unhealthy dependence on data.” After all, wearables “create a framework for what counts as ‘good’ or ‘bad’ activity, sleep, recovery, or productivity,” Wei said. If that data is framed the wrong way, it can push users in an unhelpful direction.
Wei also warned that “One of the risks is that people may start to trust the device more than their own body. For example, someone may feel they slept badly because their watch gave them a poor sleep score, even if they felt fine. Or they may feel they have failed because they did not close a ring or reach a step target, even if they had a perfectly reasonable day.”
That certainly resonates with me: I consciously work to close my Apple Watch’s rings, viewing it as a requirement for each day. A full set has almost become a condition for having a ‘good’ day, regardless of how I’m feeling or what I’ve achieved. And this overreliance on a piece of tech strapped to my wrist feels key to the negative habits I seem to have formed. So what can I do about it?
How to push back
(Image credit: Kanut Photo / Shutterstock)
If wearables have the potential to form negative habits, what can we do to put things right? The answer is often remarkably simple, both McKay and Wei believe: take your watch off from time to time.
“There is no need to wear your device while on vacation unless a health practitioner recommends it,” McKay advised. If your relationship with your fitness tracker has become a problem, “start by turning all the notifications off, limit checking of goals to help reduce obsession, and consider not using the device at all if possible.”
You also need to understand why you are using the device in the first place, Wei contends. “Is it to be more active? To understand sleep? To monitor a specific health concern? Or simply to be more aware of daily patterns? Having a purpose makes it easier to keep the technology in perspective.”
“I would also encourage people to treat wearable data as guidance, not judgement,” said Wei. “These devices can be useful, but they are not perfect and they do not understand the full context of a person’s life. Illness, stress, caring responsibilities, disability, travel, recovery, or simply needing rest can all affect what a ‘good’ day looks like.”
And both McKay and Wei said that if your device is causing significant anxiety or obsessive behavior, it might be best to speak to a medical professional. As Wei put it, “The aim should be for the wearable to support the person, not control how they feel about themselves.”
(Image credit: Future)
But this has to go beyond the user’s own actions — wearables themselves should be designed to better support healthy habits and discourage negative ones. For McKay, that includes “allowing people who use trackers to set the number of notifications they get” and hide those they don’t want to see, as well as “removing gamification elements like badges and sharing (competing) with friends and family.”
Many of these features, like push notification controls, are already buried in the watch's settings, but a lot of smartwatch users don't go looking for them.
“I think we need to move from a data-driven relationship with wearables to a more reflective and human-centered one,” Wei added. That means designers should “move away from purely addictive or performance-based features” and towards focusing on “long-term wellbeing rather than daily judgement.”
Ultimately, Wei said, “I think the best wearable technologies will be those that help people feel more confident and informed, not more anxious or dependent.”
I can’t change how Apple designs its smartwatches, but I can reduce the pressure on myself to hit my goals day after day, even when my body is telling me to rest. Staying fit and healthy is a worthwhile pursuit, but when it comes at the cost of anxiously worrying what will happen if your streak ends, it might just be time to bite the bullet, take off the watch, and enjoy some tech-free time with friends and family. After all, losing a streak is not the end of the world.
Key specs for the Google Pixel Watch 5 have just leaked
They suggest the device could use the same chip Google has used for years
The RAM might be boosted by 50%, though
If you’ve been eyeing up the Google Pixel Watch 5, you might want to think twice before heading to the checkout. That’s because a new leak has shed light on the upcoming smartwatch’s specs, and while there’s one welcome change, another alteration has left some fans deeply disappointed.
The discovery was made by 9to5Google, with the outlet claiming to have unearthed the specs in a Google Play Console listing. There, the outlet says it came across a device codenamed “godric,” which it says is the Pixel Watch 5.
The entry apparently recorded the device’s chip as the Qualcomm SW5100. If that sounds familiar, it’s because it’s the same chip used in the Pixel Watch 2, Pixel Watch 3 and Pixel Watch 4 — in other words, there’s unlikely to be any significant performance uptick in the Pixel Watch 5, if this rumor is correct.
But it wasn’t all bad news. 9to5Google also found that the forthcoming Pixel Watch 5 will allegedly come with 3GB of memory, which is a 50% increase on the 2GB of RAM previous Pixel Watches were equipped with. That might go some way to offsetting the chip limitations and could help the device feel a little snappier in use.
A mixed reaction
This is what the Google Pixel Watch 5 could look like, according to previous leaks. (Image credit: The TideChart)
The news has received a mixed reception among Pixel Watch fans. Some Reddit users, for instance, were pleased to see the memory increase, with one saying “More RAM is a great move, if confirmed. It should make everything run more smoothly on the [Pixel Watch 5].” Another added that bumping up the memory “should help make Gemini more responsive for people who care about that.”
But not everyone was satisfied with the news. “As a Pixel Watch 2 owner, this is disappointing,” said one user on Reddit, before continuing: “Support for my watch is ending, but if I upgrade then I will have [the] same CPU.”
It’s not too surprising that the news that Google plans to use the same chip for four generations of the Pixel Watch has disappointed plenty of people. Any user holding out for a decent performance bump after so many years might feel a little let down, at least if the leak comes to fruition.
Still, it’s good news to see the memory finally bumped up by 1GB. With artificial intelligence (AI) models like Google Gemini now making their way onto all of the best smartwatches, the extra RAM should improve their operations on your wrist.
Will that be enough to make up for the subpar chip situation? We’ll have to see once Google finally lifts the lid on the Pixel Watch 5, which is expected to happen in August. Keep your eyes peeled.
Apple Watch Series 11, Apple Watch Ultra 3, and Apple Watch SE 3.
Global shipments of Edge AI-capable smartwatches experienced robust growth in the first quarter of 2026, with Apple maintaining overwhelming dominance in the emerging category of on-device AI wearables. According to Counterpoint Research, the Apple Watch accounted for the vast majority of these AI-enabled shipments, highlighting the company’s lead in integrating advanced intelligence directly into its devices.
Edge AI Reaches 25% Market Penetration with Strong Growth
Counterpoint Research reported that global Edge AI-capable smartwatch shipments grew by 70% year-over-year in Q1 2026, achieving a market penetration of 25%. One in every four smartwatches shipped during the quarter now features Edge AI capabilities, enabling local machine learning inference for improved speed, privacy, and efficiency.
Apple solely accounted for ~90% of Edge AI smartwatch shipments in Q1 2026. This dominance stems from its custom Neural Engine technology, which powers seamless on-device features such as Siri intent recognition, high-frequency sleep apnea monitoring, and advanced gesture detection without cloud dependency.
Health Monitoring Features Accelerate
The adoption of Edge AI aligns with rapid growth in advanced health capabilities. Shipments of smartwatches with blood pressure monitoring doubled, while those with sleep apnea detection tripled between Q1 2025 and Q1 2026. Key penetration shifts include:
• Blood pressure monitoring: rose from 11% to 23% of shipments
• Sleep apnea detection: increased from 5% to 18%
• ECG: grew from 31% to 34%
These developments reflect a broader industry move toward clinically relevant, real-time health insights powered by on-device AI.
Apple’s Overall Market Performance
Apple’s shipments grew 21% year-over-year, securing a 23% share of the total global smartwatch market. Counterpoint Principal Analyst Anshika Jain said in a statement: “Apple captured the highest shipment share and was the strongest performer in the quarter, helped by its refreshed lineup, meaningful health upgrades and the more affordable Apple Watch SE 3.”
Counterpoint’s Research Director Mohit Agrawal commented on the transition in Edge AI, “Edge AI in smartwatches is shifting from primarily a hardware integration to one that also includes software optimization. The real unlock is smaller, more efficient models and OS-level access that lets any app run inference locally. AI needs to turn from a single application into a personal layer that works on personal data. This enables instant health alerts, gesture control, and richer personalized experiences, and that is why Edge AI penetration is set to approach 32% in 2026.”
MacDailyNews Take: Counterpoint expects Edge AI penetration in smartwatches to near 32% by the end of 2026. As the category evolves from basic tracking to intelligent, personalized health and interaction tools, Apple’s integration of hardware, software, and privacy-focused AI continues to give it a substantial edge in the competitive wearable market.
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Despite the fact that it's not been officially announced, there's a lot of information (albeit all unverified) going around about the Google Pixel Watch 5.
The Google Pixel Watch 4 has become the best Android smartwatch for most people, getting better with each iteration. That model was announced last August, and it's very likely a sequel is on the horizon. Here's everything we know so far, including the most recent leaks.
When is the Google Pixel Watch 5 coming out?
August 12.Last year's 'Made by Google' event took place on August 20, and Google looks set to stick to that annual timeframe.
Google has officially confirmed that pre-orders will open for new Google Pixel phones on August 12, and it makes sense to assume that the Google Pixel Watch 5 will be released alongside its companion Pixel devices.
What will the Google Pixel Watch 5 look like?
(Image credit: The TideChart)
It'll be very similar to the Google Pixel Watch 4. We actually have what's purported to be leaked renders of the device, coming from noted leaker OnLeaks via The Tide Chart, a website with a single post to its name (so treat this rumor as unverified).
Despite this solitary post and lack of credible history, The Tide Chart (TTC) did correctly call the August 12 event date before Google announced it, so there is a claim of legitimacy there. The renders look extremely similar to the Google Pixel Watch 4, with the now-classic teardrop shape in its new-last-year dome, in four new colors and two sizes.
Those colors are Dark Anthracite (above) with a black band, Natural Silver with a pale gray band, Pyrite with an olive band, and Warm Gold with a pink coral band. The larger size reportedly remains the same at 45mm, but the smaller size is now 42mm instead of 41mm.
Will the price remain the same?
Not according to TTC. The blog says the watch's list price will start at $399 (around £295 / AU$570) for the Wi-Fi-only 42mm version, a $50 increase over the smallest Wi-Fi-only Pixel Watch 4 in the US.
The price will go up with each model, and the LTE-enabled 45mm Pixel Watch 5 is said to cost a hefty $529 (around £395 / AU$755).
The equivalent Pixel Watch 4 costs $499, a $30 increase over the model in the US. We don't yet know the equivalent prices for the Pixel Watch 5 in the UK or Australia.
Any new features?
(Image credit: Google)
This we're not yet sure about. We can expect Wear OS 7 to include yet more AI capabilities, especially for Pixel phone users, similar to the way watchOS 27 uses Siri AI to work across multiple devices.
Repairability — a standout feature for the Pixel Watch 4, allowing users to take apart the smartwatch and replace the display and battery — and limited satellite connectivity to send SOS messages without signal are both expected to make a welcome return.
A bizarre story earlier this year had a reported prototype of the Google Pixel Watch 5 discovered on the ocean floor, near the island of St Martin. It's said to have had labels including ‘SpO2’ (Blood Oxygen Level), ‘EDA’ (Electrodermal Activity), ‘Skin Temperature’, ‘Heart Rate Sensor’, ‘Pulse Sensor’, and ‘UWB’ (Ultra-Wideband) — all features present in earlier iterations of the watch.
We can expect Google's new AI Health Coach and the revamped Google Health app to play a role. These debuted earlier this year in tandem with the Google Fitbit Air.
Most people will snag a new Apple Watch during Amazon Prime Day and then call it a day, but have you ever thought that your new wearable could benefit from some accessories?
We're quick to get the screen protectors and cases for our iPhones, but I feel that this attitude isn't applied to the best smartwatches as it is with smartphones. Now that we're deep into this year's Prime Day event, there are just as many deals on Apple Watch accessories as there are on the devices themselves.
One of the best accessories to get at a cheeky discount are watch straps, especially since Apple's own range is quite expensive. On a non-Prime Day, watch strap alternatives are actually reasonably priced, but during sales events they can drop to less than $10, or £10 if you're shopping in the UK. Portable power banks are also overlooked, and give you reason to no longer carry around your charging lead with you.
Today's best Apple Watch accessory deals in the US
Lugging around your Apple Watch charging lead isn't the most convenient, so having one within reach lifts that pain point. Not only is this portable charger also great for travelling and can be attached to your keys, it's compatible with every Apple Watch model, so you don't need to upgrade your wearable to be able to use it. View Deal
Multi-use charging docks are a handy way to ensure your Apple Watch, iPhone, and AirPods can all be charged at the same time, but some charging stations can break the bank. This space-saving dock from Anlmz is less than $20 this Prime Day, and also comes in handy for hands-free viewing on your iPhone. View Deal
Apple Watch bands are just as good an investment as the wearables themselves, as they can change its whole look. Though I do like the level of comfort you get from Apple's silicone bands, this sub-$8 nylon wristband is a solid alternative, and a secure option if you're active with your wearable. View Deal
Today's best Apple Watch accessory deals in the UK
Power banks aren't just for smartphones, they're great for Apple Watches too. $40 is a bit steep for a small, keychain-sized portable charger, so a 53% discount is what we like to see. View Deal
If you're not prepared to spend the best part of £50 on one of Apple's official straps, Amazon has some great alternatives this Prime Day for less than a tenner — and they're compatible with the most recent models in Apple's wearable lineup. View Deal
While you'll still need your Apple Watch charger to make use of this stand, it's a handy tool to have with you if you do happen to carry your charger around with you daily. This stand also folds flat, making it a lot easier to pack and travel with. View Deal
You'd be surprised at how easy it is to accidentally knock your Apple Watch while on the move, no matter how well you take care of it. A protective shield will add weight to your wearable, but you'll be thankful when it stops your Apple Watch from scratches and other damage. Just don't make the same mistake as me and buy the wrong size. View Deal
Amazon Prime Day is the perfect time to find yourself a new smartwatch. But while most people use the word 'smartwatch' in a very general sense, there is a massive variety in the category, and the right smartwatch has to fit your lifestyle and budget.
Do you want something that could pass convincingly for an analog watch that can also field notifications and make calls, or do you want a rugged trail companion that'll withstand everything from seawater to rock-scrambling? A cheap fitness tracker or a super-premium specialist golf watch?
Below are 24 deals on every kind of smartwatch, mainly from Amazon but here and there from other sites running anti-Prime Day sales, for you to peruse this week. It's likely the wearable you're looking for is here, whether you want a rugged Apple Watch Ultra 3 for Prime Day or a low-priced, high-performer like the Amazfit Active 2.
Save an impressive 30% on the Samsung Galaxy Watch8 Classic, which features a rotating bezel that lets you scroll through the watch's options intuitively and resembles the look of a classic watch. It comes in one size (large, 46mm) with either a black or a white leather strap. View Deal
A 4.5-star smartwatch with super-accurate health and activity tracking, as well as AI features, we reviewed this watch and called it 'a triumph'. This larger 44mm version has a staggering 38% off, but the smaller 40mm versions start at $229.99 (was $349.99).View Deal
For one of Apple's latest smartwatches, $120 off is more than generous, especially if you're looking to upgrade for the latest watchOS 27 support, which comes with Siri AI goodies. This is the first time this month the Apple Watch Series 11 has dropped in price, but it's unlikely it'll see a bigger reduction this Prime Day.View Deal
As far as Apple's basic smartwatch range goes, not only is the SE 3 a speedy upgrade from its predecessor (it has the same chip as the Ultra 3), but it has the firmware to support watchOS 27. For less than $200, you can benefit from core fitness tracking features as well as the neat new tools that are on the way, which include Siri AI, all while not having to spend a shedload on an advanced model if you know you won't need all the nitty-gritty bells and whistles. We named this the best Apple Watch for most people, a safe and inexpensive option. View Deal
Are you a Garmin user who wants to try something different? The Apple Watch Ultra range is a solid Garmin rival if a) you like using your smartwatch without having to keep your iPhone nearby, and b) you know you'll want to get a kick out of its plethora of extreme sports features. As predicted, this model has seen another price drop just before Prime Day, hitting a record-low discount. It's the best watch of last year.View Deal
$250 off the five-star Garmin Fenix 8 in its smallest 43mm size and Whitestone colorway. Perfect for those who want serious power on smaller wrists (and adventure watches are usually big, lumpy affairs, so it's nice to have a smaller option), it still packs an impressive 10-day battery life, advanced training features, an LED flashlight, and full-color maps. View Deal
Here's a chance to get a whopping 50% off the original retail price of the excellent Garmin epix Pro (Gen 2). The 4.5-star smartwatch is an excellent buy for dedicated and enthusiast runners, thanks to its top-tier health tracking and GPS navigation features. You also get a clear AMOLED display with a scratch-resistant sapphire lens, and a titanium bezel. As far as premium smartwatches go, this value prospect is tough to beat.View Deal
You can save $20 on this already-cheap watch, making it an absolute steal. Beyond reliable fitness tracking, a nice screen, a stainless steel case, 10-day battery life, and free map software (not even Garmin will give you that at this price), you get the Premium super-tough sapphire glass, NFC payments, and a nicer strap than the base Active 2.View Deal
The Garmin Vivoactive 5is a fantastic all-rounder fitness smartwatch with tons of workout plans, a crisp AMOLED display, onboard GPS, and 11 days of battery life. At this price, you'll be hard-pressed to find a better-performing watch for general fitness, health, and exercise tracking. A Fitbit beater.View Deal
Right now, you can save $50 on both 41mm and 45mm Garmin Venu 4 models, in a variety of colors: Black and Lunar Gold for the 41mm, Grey and Citron for the 45mm. Up to 10 days of battery life, great workout and wellness tracking, and lots of Garmin Connect IQ third-party app support. View Deal
Save a cool $80 on the Google Pixel Watch 4, one of the best Android watches overall. But the real star of this deal is that as it's an LTE watch, Best Buy are offering 2 years of LTE data absolutely free, so you can call, email, and check messages even without a phone nearby. Beat that, Amazon!
The Garmin epix Pro (Gen 2) has a superb discount in the UK as well. Runners will not want to miss this best-ever offer on the 4.5-star smartwatch, which offers excellent health tracking and GPS navigation features. The vibrant AMOLED display and rugged titanium bezel make it easy to see and resilient. I ran a marathon with this, and at this price I'd buy it over any other Garmin. View Deal
In the UK there's a 20% discount on the Premium version of the five-star watch. Amazfit's health and fitness suite includes free maps, heart rate, sleep data, workout profiles, GPS and lots more, and NFC allows you to load your cards into its digital wallet. At this price is really is a steal. View Deal
A lowest-ever price on the Garmin Vivoactive 5 means there's never been a better time to snap this up. Garmin's comprehensive training app has served me well for years, while the Vivoactive 5 at this price is an easy buy for Fitbit users who are used to cheaper price points. View Deal
£149 off the white 43mm Fenix 8 model. A five-button configuration and AMOLED touchscreen mean you can operate the watch while wearing gloves in adverse weather conditions. It's perfect for hikers, skiers, campers, and triathletes. View Deal
Save 25% on both smaller and larger models with LTE enabled, which means you can add them to your phone's data plan and install an eSIM for phone-free data use using only your watch. Very handy. View Deal
Save a cool 33% on the Samsung Galaxy Watch Ultra in all colorways, including the fetching Titanium Blue version introduced last year. While it's not the best choice for everyone, its power, longevity (up to 100 hours!) and rugged durability means it's well-made for adventurers and triathletes. Watch out, Garmin. View Deal
Folks in the UK have a seriously tempting offer here at First Class Watches, where you can save a huge £700 on the MARQ Golfer (Gen 2)! This is enormous, and I have never seen the premium watch as close to the thousand-pound mark as this. Considering this was a multi-thousand-pound watch not that long ago, this is a great deal for those on the premium device hunt.View Deal
Luckily for UK shoppers, this is the lowest price for one of Apple's latest and most advanced wearables. With that in mind, waiting around for another Prime Day price drop may not be the best idea if it's already record-low ahead of the big event. View Deal
Just like its US equivalent, shoppers in the UK can pick up the Apple Watch Series 11 for the same price, and its price history is similar. This device likes to yo-yo in price so it's difficult to tell when the next price drop will occur, so it may be worth scoring it now while you can, especially if you don't like to take risks when it comes to Prime Day. View Deal
This is the lowest price we've seen the SE 3 hit in the UK, but this is another listing that has a history of jumping between high and low price points. As mentioned earlier, we recommend the SE 3 for users who want a just-above entry level device, and the upside is that it will support watchOS 27 when it drops later this yearView Deal
This is the best price we've yet seen a Google Pixel Watch 4, bringing the top Android watch down to under $300 in all four colors. An absolute steal if you can get it.
The Garmin Epix Pro (Gen 2) is one of the manufacturer's best watches and an excellent option for serious runners — it's now down to a fantastic low price in the US and the UK.
Researchers at the University of Cambridge and startup company GlitterinTech have developed a tiny, low-cost device that could bring powerful chemical sensing capabilities to wearable technology. The new device is an optical spectrometer—a tool that analyzes how light interacts with materials. Spectrometers are widely used in science, medicine, manufacturing, and environmental monitoring because they can […]
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