Não há dúvida de que “Ted Lasso” é uma das séries favoritas da própria Apple — e isso transparece na forma como a companhia divulga a série, cuja quarta temporada estreou no Apple TV na semana passada.

Para celebrar a estreia e promover os novos episódios, a empresa realizou, na semana passada, um concurso de sósias do técnico Ted Lasso em sua icônica loja do cubo de vidro, na Fifth Avenue (em Nova York). Segundo a página oficial do evento, chamado “Gathering of the Teds” (“Encontro dos Teds”, na tradução direta), a competição tinha três etapas eliminatórias.

“Ted Lasso”: Apple TV divulga novo trailer e comercial da 4ª temporada

Fábio Carneiro

10/08/2026 • 13:21

Cada etapa exigia coisas como comprometimento com o figurino e interação com o público, além de incluir atividades como dança e discurso motivacional. Confira no vídeo abaixo alguns dos momentos da competição:

Foram distribuídos quatro prêmios. Os três finalistas ganharam um cachecol de futebol personalizado, enquanto o vencedor do primeiro lugar também recebeu um par de fones de ouvido Beats personalizados.

Episódios gratuitos pelo Claro tv+

Também como forma de promover a nova temporada da série, o Claro tv+ disponibilizou gratuitamente os três primeiros episódios de “Ted Lasso” a toda a sua base de clientes, conforme divulgado pelo TudoCelular.com.

Vale notar que essa não é a primeira iniciativa da operadora para fornecer uma degustação de conteúdo aos seus assinantes. A empresa já havia liberado os três primeiros episódios de outras três séries do Apple TV, em setembro do ano passado.

Com apenas um episódio disponível até o momento, a quarta temporada de “Ted Lasso” ganhou mais um trailer, exibindo um pouco daquilo que está por vir nos nove episódios restantes, os quais serão lançados às quartas-feiras, até o dia 7 de outubro.

O material dá destaque à Alice Chilton (interpretada por Tanya Reynolds), auxiliar técnica ao lado do Treinador Beard (interpretado por Brendan Hunt), quando Lasso assume o comando da comissão técnica de um time de futebol feminino.

O Apple TV divulgou ainda um comercial muito bacana para promover a nova temporada da série inserindo o técnico em outras produções do streaming da Apple, como “Ruptura” (“Severance”), “Pluribus”, “Falando a Real” (“Shrinking”) e “Silo”.

Ele é reproduzido logo antes do primeiro episódio da nova temporada. Confira:

A quarta temporada tem como foco um desafio inédito na carreira de Ted: o comando das Lady Greyhounds, que integram o time feminino do AFC Richmond, ainda na segunda divisão inglesa. Os episódios mostram o treinador testando a capacidade da equipe de tomar riscos e encarar desafios simplesmente inimagináveis.

No momento, “Ted Lasso” ocupa o primeiro lugar do Top 10 de séries do Apple TV no Brasil, demonstrando a força da produção no país.

O Apple TV está disponível no aplicativo Apple TV em mais de 100 países e regiões, seja em iPhones, iPads, Apple TVs, Macs, dispositivos Android, smart TVs ou online — além de também estar em aparelhos como Roku, Amazon Fire TV, Chromecast com Google TV, consoles PlayStation e Xbox. O serviço custa R$29,90 por mês, com um período de teste gratuito de 7 dias. Por tempo limitado, quem comprar e ativar um novo iPhone, iPad, Apple TV ou Mac ganha 3 meses do Apple TV. Ele também faz parte do pacote de assinaturas da empresa, o Apple One.

NOTA DE TRANSPARÊNCIA: O MacMagazine recebe uma pequena comissão sobre vendas concluídas por meio de links deste post, mas você, como consumidor, não paga nada mais pelos produtos/serviços usando os nossos links de afiliado.

“Ted Lasso” is back for a fourth season on Apple TV after a three-year hiatus, but does the feel-good football comedy still have its magic?

The Independent’s review takes a critical look at the return, arguing that the new series—centered on Ted coaching AFC Richmond’s women’s team—feels largely unnecessary and commercially driven, recycling familiar beats while struggling to match the charm and heart of the series’ first two seasons.

Nick Hilton for The Independent:
‎

Several much-loved characters have departed the series (Mohammed’s Nate, Phil Dunster’s Jamie Tartt, most of the men’s team players, and, of course, the late Anthony Head as Rebecca’s nemesis Rupert), which means an influx of new faces to replace them…

Despite all this upheaval, the show’s creator, Bill Lawrence, and key cast do a good job of making it still feel like Ted Lasso. But it also feels pointless. And cynical. “Last time I hired you for all the wrong reasons,” Rebecca tells Ted, and she approaches him for the new gig. “This time I absolutely want to hire you for all the right ones.” But even though there is an attempt at some broad feminist commentary and critique… it really feels like the show has wasted the earned conclusion of its arc in pursuit of more episodes, more revenue, more Emmys. Sudeikis continues to be charming, [Juno] Temple is a highlight as the mischievous Keeley, and [Tanya] Reynolds brings plenty of new deadpan charisma – yet the return, after three years, feels a bit flat…

The acting, while effective, is often hamstrung by sentimentalism, which pushes it into hammy (and a painfully stilted Jill Scott cameo makes Chris Powell look like Laurence Olivier). And while the show has always been gently amusing rather than laugh-out-loud funny, this new series does feel acutely short of gags…

The show was about bringing some… touchy-feely shmaltz and exposing it to the rough winds of Premier League football. Can you be an eternal optimist on a cold, rainy night in Stoke? Having answered that question, the show has nowhere to go but limp on like an ageing striker whose powers are fading before their eyes.

‎
MacDailyNews Take: Cue the sad trombone.

‎
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The post Return of Apple TV’s ‘Ted Lasso’ after three-year break feels pointless and cynical – The Independent appeared first on MacDailyNews.

Ted Lasso returns to Apple TV with a soft reboot, bringing the beloved coach back for a new chapter with a women's team.

(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)

In “Ted Lasso” season four, the series shifts its focus to AFC Richmond’s women’s team — and introduces its most significant new character yet: Alice, the sharp-edged assistant coach played by English actress Tanya Reynolds.

In this Hollywood Reporter interview, Reynolds opens up about landing the role (despite never having seen the show or kicked a soccer ball), her Zoom offer from Jason Sudeikis, and playing a former player turned coach who’s “brittle and spiky on the outside but… quite wobbly” inside as she learns vulnerability and finds her coaching voice.

Lacey Rose for The Hollywood Reporter:
‎

Unlike the women cast as the AFC Richmond players, who had to audition as actors as well as athletes, Reynold’s soccer know-how was far less relevant. Still, she requested a follow-up Zoom with Sudeikis to make sure he was aware of her lack of athleticism. “I got really paranoid because the thought of me playing a coach is quite hilarious to anyone who knows me,” she says. “I was like, ‘Listen, man, you’ve not met me but I’m not this character. I can give it a go, but I’ve never kicked a ball in my life.’ And Jason just was very Ted Lasso about it, like, ‘Well, I think you are.'”

Over time, she got comfortable, but not without some early nerves. “For the returning cast, they know their characters inside out — but for us, we were still figuring out who we were,” she says, though she did get plenty of pep talks from Lasso vets like Temple and Waddingham. And to Reynolds’ delight, as the writers got to know her and her voice better, they started to write to her, which, she jokes, is why the character became less bulldog and more chihuahua over time. Still, none of it was easy.

‎
MacDailyNews Take: As we’ve written before, after season three, we approach season four warily, especially as its subject matter is ripe for treacly preaching if handled ham-handedly by those in charge of Lasso‘s third season train wreck. Here’s the official season four trailer:

See also:
• Will ‘Ted Lasso’ Season 4 be a woke disaster like Season 3? – July 22, 2026
• Some fans of the Apple TV+ series ‘Ted Lasso’ feel it’s being ruined by ‘woke’ writers – May 2, 2023

‎
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The post Apple TV’s ‘Ted Lasso’ get a new face: Coach Alice appeared first on MacDailyNews.

It’s a big sports month for Apple TV, starting with Apple Arcade, which goes all-in on football with Madden NFL 27 Arcade Edition and Retro Bowl College+. On the Apple TV side, Ted Lasso returns for a fourth season, Formula 1 is coming out of its summer break, the MLS Leagues Cup begins, and MLB continues.

Let’s take a closer look.

Apple Arcade

Apple Arcade is adding two new games this month, both on Thursday, August 6, and both of them football games. That’s not a coincidence. The NFL and college football seasons are right around the corner, and these games offer great ways to get ready for both. They’re also part of a broader trend across Apple Arcade where sports games like NBA 2K26 and PGA TOUR Pro Golf, which also have continued receiving updates, have found a fan base.

Madden NFL 27 Arcade Edition (Release Date: August 6)

Source: Apple.

The headliner this month is Madden NFL 27 Arcade Edition, an all-new entry in EA’s long-running NFL franchise built specifically for Apple Arcade. The game includes Franchise and Quick Play modes, featuring current NFL player rosters and ratings that adapt to real-world performance. And as part of Arcade, the game cane be played across iPhone, iPad, Mac, Apple TV, and Apple Vision Pro with controller support and no ads, paywalls, or in-app purchases.

Add to Your Calendar:

• iCal
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Retro Bowl College+ (Release Date: August 6)

Source: Apple.

I’m a huge fan of retro-style games of any kind, and Retro Bowl College+ looks like another winner. I love the game’s chunky pixel vibe and depth. You can choose to act as the head coach of any of 250 college teams, recruiting players, managing your school’s athletic budget, dealing with player drama, and more. Who knew an 8-bit game could be packed with this much style and story?

Add to Your Calendar:

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Apple TV

Ted Lasso, Season Four (August 5, 2026)

It’s been three years since the Ted Lasso series finale, and it still holds a special spot in the hearts of many fans. This week, the show returns on Wednesdays with a 10-episode run, in which Ted comes back to Ricmond to coach a second-division women’s team. Other returning cast members include Hannah Waddingham, Juno Temple, Brett Goldstein, Brendan Hunt, and Jeremy Swift.

Add to Your Calendar:

• iCal
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Women in Blue, Season Two (August 12, 2026)

Women in Blue, Apple’s Spanish-language drama, returns August 12. Bárbara Mori’s character María is promoted to lieutenant and pulled into an investigation of a student’s death that stretches back to 1968. The season portrays María, Valentina, Gabina, and Ángeles’ fight against crime as they simultaneously endure corruption in their precinct. Episodes will be released weekly on Wednesdays through September 30.

Add to Your Calendar:

• iCal
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The Dynasty: UConn Huskies (August 21, 2026)

The Dynasty: UConn Huskies is a three-part docu-series covering 40 years of the most dominant college basketball program in history – one that eclipses teams like Duke, UNC, Kentucky, and UCLA. The series covers the career of famed coach Geno Auriemma, who led the Huskies women’s team to 12 national championships, more than any other team in NCAA Division I history. Directed by Matthew Hamachek and Erica Sashin, it pairs never-before-seen footage with in-depth access to players and coaches as it explores UConn’s extraordinary legacy.

Add to Your Calendar:

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Stillwater, Season Five (August 21, 2026)

Stillwater returns August 21 with five episodes that will all drop the same day. Based on Jon J Muth’s “Zen” books, the kids’ series follows siblings Karl, Addy, and Michael and their neighbor Stillwater, a wise panda voiced by James Sie who helps them work through everyday problems with stories and humor.

Add to Your Calendar:

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Dark Matter, Season Two (August 28, 2026)

Blake Crouch’s multidimensional sci-fi thriller Dark Matter returns for 10 more episodes on August 28. Season two picks up with the Dessen family settling into a quiet, seemingly safe life, until they’re sent running again. Jason’s obsession with the Box deepens, and Daniela’s paranoia threatens their relationship. Meanwhile, Amanda and Ryan try to find their way home, and Blair races to stop Leighton from building what he thinks is a perfect world.

Add to Your Calendar:

• iCal
• Google Calendar

Sports

Formula 1: Dutch Grand Prix (August 21–23, 2026)

Formula 1 comes back from its summer break at Zandvoort for Round 12, and it’s a sprint weekend, which will be a busy three days. Practice 1 and the Sprint Qualifying run on Friday, August 21 are free, followed by the Sprint and Qualifying rounds on Saturday, August 22. Then, the Grand Prix itself is on Sunday, August 23.

Add to Your Calendar:

• iCal
• Google Calendar

Friday Night Baseball

Apple’s weekly doubleheader continues every Friday in August on Apple TV, with no local blackout restrictions and coverage in 60 countries and regions:

• August 7
  • Baltimore Orioles at Texas Rangers (8:00 PM Eastern)
  • Tampa Bay Rays at Seattle Mariners (9:30 PM Eastern)
• August 14
  • St. Louis Cardinals at Chicago Cubs (2:00 PM Eastern)
  • New York Yankees at Toronto Blue Jays (7:00 PM Eastern)
• August 21
  • Tampa Bay Rays at Baltimore Orioles (7:00 PM Eastern)
  • Los Angeles Angels at Texas Rangers (8:00 PM Eastern)
• August 28
  • Boston Red Sox at New York Yankees (7:00 PM Eastern)
  • Seattle Mariners at Toronto Blue Jays (7:00 PM Eastern)

August 14 is the highlight, with a Cardinals–Cubs matinee followed by a rematch of last year’s Yankees–Blue Jays Division Series. August 28 is nearly as good, with the Red Sox facing the Yankees while the Mariners and Blue Jays revisit last year’s Championship Series.

Leagues Cup and MLS

Beginning August 4, the Liga MX clubs face off against 18 MLS clubs for the Leagues Cup. Phase One is 54 matches in nine days, from August 4–13, with quarterfinals August 25–27. This is the first edition to include matches in Mexico, and every match is on Apple TV. The MLS regular season games continue alongside the Cup, with midweek Leagues Cup games followed by weekend MLS matches.

That’s it for August. I’m personally looking forward to Ted Lasso and playing Madden NFL 27 Arcade Edition.

If you’re a Club MacStories Plus or Premier member, drop by the TV and Movies channel in Discord to chat about what you’re looking forward to from Apple TV this month, and be sure to listen to MacStories Unwind, where Federico and I cover some of these shows and games, along with our other media recommendations, every week.

Chegou hoje ao Apple TV o primeiro episódio da quarta temporada de “Ted Lasso”, série aclamada do serviço estrelada por Jason Sudeikis. Dividida em dez episódios, os nove capítulos remanescentes chegarão ao catálogo do streaming da Maçã todas as quartas-feiras, até o dia 7 de outubro.

A nova temporada se concentra em um novo momento na trajetória de Ted: ele retorna a Richmond para comandar um time de futebol feminino da segunda divisão inglesa. Com o desenrolar da história, ele e a sua equipe aprenderão a arriscar antes de possuírem todas as respostas, encarando desafios até então inimagináveis.

Confira o trailer:

Eis a versão dublada em português do Brasil:

Além de reunir o elenco das temporadas anteriores (como Hannah Waddingham, Juno Temple, Brett Goldstein, Brendan Hunt e Jeremy Swift), reforços da nova temporada incluem Tanya Reynolds, Jude Mack, Faye Marsay, Rex Hayes, Aisling Sharkey, Abbie Hern e Grant Feely.

Na semana passada, rolou uma première especial da nova temporada em Los Angeles:

Com o roteiro de Sarah Walker, Phoebe Walsh (que também são creditadas como produtoras), Goldstein (que também é produtor), Julia Lindon e Dylan Marron (que exerce também a função de editor de roteiro), a produção executiva fica a cargo de Joe Kelly, Jane Becker, Jamie Lee e Bill Wrubel — além de Goldstein, Hunt e Walsh. O vencedor do Emmy Jack Burditt também assume esse posto na nova temporada.

O Apple TV está disponível no aplicativo Apple TV em mais de 100 países e regiões, seja em iPhones, iPads, Apple TVs, Macs, dispositivos Android, smart TVs ou online — além de também estar em aparelhos como Roku, Amazon Fire TV, Chromecast com Google TV, consoles PlayStation e Xbox. O serviço custa R$29,90 por mês, com um período de teste gratuito de 7 dias. Por tempo limitado, quem comprar e ativar um novo iPhone, iPad, Apple TV ou Mac ganha 3 meses do Apple TV. Ele também faz parte do pacote de assinaturas da empresa, o Apple One.

NOTA DE TRANSPARÊNCIA: O MacMagazine recebe uma pequena comissão sobre vendas concluídas por meio de links deste post, mas você, como consumidor, não paga nada mais pelos produtos/serviços usando os nossos links de afiliado.

Last night at the Academy Museum of Motion Pictures in Los Angeles, Apple TV celebrated the world premiere of the upcoming fourth season of its Emmy Award-winning, juggernaut comedy “Ted Lasso.” Red carpet attendees included ensemble cast members Jason Sudeikis, Hannah Waddingham, Jeremy Swift, Brendan Hunt, Tanya Reynolds, Jude Mack, Faye Marsay, Rex Hayes, Aisling Sharkey, Abbie Hern and Grant Feely, alongside showrunner Jack Burditt and executive producers Bill Lawrence, Jeff Ingold, Jane Becker, Jamie Lee and Liza Katzer. “Ted Lasso” returns to the pitch for its highly anticipated fourth season on Wednesday, August 5, 2026, on Apple TV.

In season four, Ted returns to Richmond, taking on his biggest challenge yet: coaching a second-division women’s football team. Throughout the course of the season, Ted and the team learn to leap before they look, taking chances they never thought they would. The new season reunites fan favorites, including Emmy Award winner Hannah Waddingham, Juno Temple, Emmy Award winner Brett Goldstein, Brendan Hunt and Jeremy Swift, alongside new additions Tanya Reynolds, Jude Mack, Faye Marsay, Rex Hayes, Aisling Sharkey, Abbie Hern and Grant Feely.

“Ted Lasso” is executive produced by Jason Sudeikis alongside Hunt, Joe Kelly, Jane Becker, Jamie Lee and Bill Wrubel. Emmy Award winner Jack Burditt serves as executive producer on season four under a new overall deal with Apple TV. Goldstein serves as writer and executive producer alongside Leann Bowen. Sarah Walker and Phoebe Walsh serve as writers and producers for season four, and Sasha Garron serves as co-producer. Julia Lindon writes for season four, and Dylan Marron serves as story editor. Bill Lawrence executive produces via his Doozer Productions, in association with Warner Bros. Television and Universal Television, a division of Universal Studio Group. Doozer’s Jeff Ingold and Liza Katzer also serve as executive producers. The series was developed by Sudeikis, Lawrence, Kelly and Hunt and is based on the preexisting format and characters from NBC Sports.

Following its global debut on Apple TV, “Ted Lasso” broke records and quickly earned praise from fans and critics all over the world. The first season became the most Emmy Award-nominated comedy series, and the series went on to land rare back-to-back Emmy Awards for Outstanding Comedy Series for its first two seasons.

Apple TV offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all of a user’s favorite screens. After its launch on November 1, 2019, Apple TV became the first all-original streaming service to launch around the world, and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. To date, Apple Original films, documentaries and series have been honored with 852 wins and 3,804 award nominations and counting, including multi-Emmy Award-winning and history-making comedies “The Studio” and “Ted Lasso,” global cultural phenomenon “Severance,” Apple’s most-viewed drama “Pluribus,” Academy Award Best Picture winner “CODA” and Academy Award winner “F1,” the highest-grossing sports feature of all time.
‎
MacDailyNews Note: Apple TV is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV 4K, Apple Vision Pro, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $12.99 per month with a seven-day free trial for new subscribers. For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV 4K or Mac can enjoy three months of Apple TV for free.

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The post Apple TV hosts the world premiere for the fourth season of ‘Ted Lasso’ appeared first on MacDailyNews.

Incoming Apple CEO John Ternus promises that the Apple TV streaming service will keep growing under his leadership.

(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)

Apple TV on Tuesday unveiled the trailer for the fourth season of its hit series “Ted Lasso,” starring and executive produced by Emmy Award winner Jason Sudeikis. “Ted Lasso” returns with its 10-episode new season on Wednesday, August 5, 2026 with one episode, followed by new episodes every Wednesday through October 7 on Apple TV.

In season four, Ted returns to Richmond, taking on his biggest challenge yet: coaching a second division women’s football team. Throughout the course of the season, Ted and the team learn to leap before they look, taking chances they never thought they would. The new season reunites fan favorites, including Emmy Award winner Hannah Waddingham, Juno Temple, Emmy Award winner Brett Goldstein, Brendan Hunt and Jeremy Swift, alongside new additions Tanya Reynolds, Jude Mack, Faye Marsay, Rex Hayes, Aisling Sharkey, Abbie Hern and Grant Feely.

“Ted Lasso” is executive produced by Sudeikis alongside Hunt, Joe Kelly, Jane Becker, Jamie Lee and Bill Wrubel. Emmy Award winner Jack Burditt serves as executive producer on season four under a new overall deal with Apple TV. Goldstein serves as writer and executive producer alongside Leann Bowen. Sarah Walker and Phoebe Walsh will serve as writers and producers for season four, and Sasha Garron co-produces. Julia Lindon will write for season four, and Dylan Marron will serve as story editor. Bill Lawrence executive produces via his Doozer Productions, in association with Warner Bros. Television and Universal Television, a division of Universal Studio Group. Doozer’s Jeff Ingold and Liza Katzer also serve as executive producers. The series was developed by Sudeikis, Lawrence, Kelly and Hunt, and is based on the preexisting format and characters from NBC Sports.
Following its global debut on Apple TV, “Ted Lasso” broke records and quickly earned praise from fans and critics all over the world. The first season became the most Emmy Award-nominated comedy series, and the series went on to land rare back-to-back Emmys for Outstanding Comedy Series for its first two seasons on air.

Apple TV offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all of a user’s favorite screens. After its launch on November 1, 2019, Apple TV became the first all-original streaming service to launch around the world, and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. To date, Apple Original films, documentaries and series have been honored with 852 wins and 3,804 award nominations and counting including multi-Emmy Award-winning and history-making comedies “The Studio” and “Ted Lasso,” global cultural phenomenon “Severance,” Apple’s most-viewed drama “Pluribus,” Academy Award Best Picture winner “CODA” and Academy Award winner “F1,” the highest-grossing sports feature of all time.

MacDailyNews Take: After season three, we approach this season with trepidation.

See also: Will ‘Ted Lasso’ Season 4 be a woke disaster like Season 3? – July 22, 2026
‎
MacDailyNews Note: Apple TV is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV 4K, Apple Vision Pro, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $12.99 per month with a seven-day free trial for new subscribers. For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV 4K or Mac can enjoy three months of Apple TV for free.

‎
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The post Apple TV series ‘Ted Lasso’ returns to the pitch in season four trailer appeared first on MacDailyNews.

O Apple TV divulgou hoje o aguardado trailer da quarta temporada de “Ted Lasso”, cujo primeiro episódio estreará no dia 5 de agosto (quarta-feira da semana que vem).

Com um total de dez episódios, os nove capítulos remanescentes chegarão ao catálogo do streaming da Maçã às quartas-feiras, até o dia 7 de outubro.

Eis o trailer:

E também a versão dublada em português do Brasil:

Tim Cook, CEO ¹Chief executive officer, ou diretor executivo. da Apple, também compartilhou o trailer no X:

Estrelada por Jason Sudeikis, a nova temporada segue com o foco em Ted, que retorna a Richmond para enfrentar o seu maior desafio até aqui: comandar um time feminino da segunda divisão do futebol inglês. Com o desenrolar da história, ele e a equipe aprendem a arriscar antes de terem todas as respostas, encarando desafios que até então pareciam inimagináveis.

Além de reunir nomes de outras temporadas, como Hannah Waddingham, Juno Temple, Brett Goldstein, Brendan Hunt e Jeremy Swift, adições ao elenco incluem Tanya Reynolds, Jude Mack, Faye Marsay, Rex Hayes, Aisling Sharkey, Abbie Hern e Grant Feely.

O roteiro é assinado por Sarah Walker e Phoebe Walsh (que também são creditadas como produtoras), ao lado de Goldstein (que também é produtor), Julia Lindon e Dylan Marron (que exerce também a função de editor de roteiro). Além de Walker, Goldstein, Hunt e Walsh, a produção executiva é assinada por Joe Kelly, Jane Becker, Jamie Lee e Bill Wrubel. O vencedor do Emmy Jack Burditt também chega para a nova temporada.

O Apple TV está disponível no aplicativo Apple TV em mais de 100 países e regiões, seja em iPhones, iPads, Apple TVs, Macs, dispositivos Android, smart TVs ou online — além de também estar em aparelhos como Roku, Amazon Fire TV, Chromecast com Google TV, consoles PlayStation e Xbox. O serviço custa R$29,90 por mês, com um período de teste gratuito de 7 dias. Por tempo limitado, quem comprar e ativar um novo iPhone, iPad, Apple TV ou Mac ganha 3 meses do Apple TV. Ele também faz parte do pacote de assinaturas da empresa, o Apple One.

NOTA DE TRANSPARÊNCIA: O MacMagazine recebe uma pequena comissão sobre vendas concluídas por meio de links deste post, mas você, como consumidor, não paga nada mais pelos produtos/serviços usando os nossos links de afiliado.

Notas de rodapé

• 1
  Chief executive officer, ou diretor executivo.

“Ted Lasso” arrived on Apple TV in 2020 as a refreshing antidote to cynicism: a kind-hearted American football coach (Jason Sudeikis) takes over a struggling English Premier League football (soccer) team, winning over skeptics with optimism, biscuits, and “believe” signs. Seasons 1 and 2 delivered sharp comedy, genuine emotional depth, and broad appeal, earning Emmys and a devoted fanbase. Then came Season 3 in 2023. Many viewers felt the show shifted from feel-good underdog story to something heavier on messaging and virtue-signaling.

What Went Wrong in Season 3?

Critics gave Season 3 a solid 81% on Rotten Tomatoes, but audience scores dipped, with notable backlash. Common complaints included scattered storytelling with longer episodes that spread focus across too many characters and subplots, diluting the core team dynamic. The gentle humor gave way to heavier lectures on topics like sexuality, gender dynamics, and social issues. Storylines involving multiple LGBTQ+ characters and identity themes often felt shoehorned in, prioritizing virtue-signaling over organic character growth. Some scenes started feeling like after-school specials rather than natural extensions of the show’s wholesome spirit.

Jason Sudeikis has pushed back against the criticism, suggesting detractors “don’t have imaginations” or lack curiosity. That’s a fair creative defense (series do evolve over time), but it didn’t win over fans who felt the series abandoned its original charm for contemporary posturing.

Season 4 Setup: Promising or Risky?

Season 4 premieres August 5, 2026, on Apple TV. Ted returns to Richmond to coach a second-division women’s football team. Promotional materials suggest more of the signature warmth, with returning favorites like Rebecca (Hannah Waddingham), Roy Kent (Brett Goldstein), Keeley (Juno Temple), and Coach Beard, plus new cast members. The logline emphasizes “leaping before they look” and taking chances.

Potential red flags for “woke disaster” concerns:

• The premise itself — Ted coaching women — invites explorations of gender, empowerment, and male-female dynamics. Given Season 3’s direction, there’s a real risk of heavy-handed messaging around feminism and identity politics in sports.

• Hollywood’s track record shows many comedies have struggled when prioritizing social commentary over laughs.

• Creative team continuity from Season 3 raises questions about whether the virtue-signaling elements will persist or intensify.

Reasons for optimism:

• The women’s team angle could deliver fresh comedy with non-traditional football coaching, team rivalries, and Ted’s positivity clashing with new personalities, without needing to shoehorn in ideological crutches.

• The core strength of the show has always been relationships and personal growth. If the focus stays on believable character arcs (unlike Keely’s in Season 3, for example), it can recapture Season 1 magic.

• The three-year gap since Season 3 might reset expectations and allow a return to form.

The Bigger Picture

“Ted Lasso” succeeded initially because it was not another lecture. It celebrated kindness, resilience, and community without alienating viewers. Many topics aren’t inherently bad where it fits naturally, but when it feels like agenda first and entertainment second, the formula breaks. Season 3 proved that strong performances couldn’t fully mask the sense that the show was trying way too hard to be “important.”

MacDailyNews Take: Season 4 doesn’t have to repeat Season 3’s mistakes. A women’s team offers rich comedic territory without mandating sermons. If the writers trust the audience and prioritize funny, heartfelt stories over checking boxes, it could be a strong return. If they treat it as another vehicle for cultural commentary, the “woke disaster” label may stick.

Ultimately, we’ll know soon enough. Ted’s mantra, “Believe,” applies here, too. But belief works best when earned through great TV, not imposed. August 5th will tell. Fingers crossed the biscuits are fresh and the lectures are light.

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A handful of Apple TV series drive the streamer's impressive audience growth. These are the streamer's best dramas, comedies and sci-fi.

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A quarta temporada de “Ted Lasso” estreará no Apple TV no dia 5 de agosto e, embora a Maçã ainda não tenha encomendado uma quinta temporada, o astro Jason Sudeikis afirma que o objetivo é reunir novamente a equipe de roteiristas, no final de agosto, para trabalhar em ideias para uma possível continuação.

Em entrevista ao The Hollywood Reporter, ele disse ter em mente um arco de mais três temporadas (já contando com a quarta) e que existem, especificamente, ideias para a quarta temporada que não foram utilizadas.

Se tudo correr conforme o planejado, a equipe de [Ted] Lasso retornará à sala de roteiristas no final de agosto para estruturar uma quinta temporada — que ainda não foi oficialmente encomendada. Eles ainda têm ideias não utilizadas do retiro em Ojai, e o aplicativo de notas de Sudeikis continua sendo uma fonte inesgotável de material. Mais uma vez, Sudeikis tem em mente um arco de três temporadas e espera que o público continue acompanhando. “Eu sei que precisava disso. Eu precisava tanto quanto as outras pessoas”, diz ele.

Falando sobre a quarta temporada, Sudeikis insiste que falava sério quando disse que a série terminaria após três temporadas. Ele afirma que sua intenção era genuína, mesmo tendo recebido uma oferta de mais de US$1 milhão por episódio para continuar.

A história foi contada. Ted voltou para casa [em Kansas City] para ficar com o filho. Eu não ia fazer o Ted virar a vida deles de cabeça para baixo só para justificar uma fortuna. Isso não fazia sentido para mim.

Ainda assim, os espectadores continuavam dizendo a ele que a série os havia salvado, e ele respondia prontamente: “Ela me salvou também.”

É contagiante interpretar um personagem que vê o melhor nas pessoas e não guarda rancor do mundo por todas as suas fraquezas, valentões e sombras. Não é como se eu fosse o Daniel Day-Lewis, mas foi bom viver isso — sentir essa energia percorrendo minha mente e meu corpo o dia todo.

Sudeikis e sua equipe acreditam que a quarta temporada está muito boa. Inclusive, o roteirista Brett Goldstein, que também interpretou o jogador de futebol Roy Kent, disse que “ela resgata um pouco daquela magia da primeira temporada”.

A entrevista completa traz outras informações, incluindo detalhes dos bastidores de todas as temporadas lançadas até agora e os desafios enfrentados na pré-produção.

Ademais, caso não tenha acompanhado, Sudeikis e Brendan Hunt (intérprete do Coach Beard) fizeram uma aparição surpresa durante a performance de Justin Bieber na partida final da Copa do Mundo 2026.

O Apple TV está disponível no aplicativo Apple TV em mais de 100 países e regiões, seja em iPhones, iPads, Apple TVs, Macs, dispositivos Android, smart TVs ou online — além de também estar em aparelhos como Roku, Amazon Fire TV, Chromecast com Google TV, consoles PlayStation e Xbox. O serviço custa R$29,90 por mês, com um período de teste gratuito de 7 dias. Por tempo limitado, quem comprar e ativar um novo iPhone, iPad, Apple TV ou Mac ganha 3 meses do Apple TV. Ele também faz parte do pacote de assinaturas da empresa, o Apple One.

NOTA DE TRANSPARÊNCIA: O MacMagazine recebe uma pequena comissão sobre vendas concluídas por meio de links deste post, mas você, como consumidor, não paga nada mais pelos produtos/serviços usando os nossos links de afiliado.

Ahead of the highly anticipated fourth season of the global phenomenon “Ted Lasso,” Apple TV hosted a weekend of events in celebration of the series in Coach Ted Lasso’s hometown of Kansas City. Emmy Award-winning star and executive producer Jason Sudeikis, along with series stars Juno Temple, Brendan Hunt, Jeremy Swift, and Abbie Hern, were in attendance for a press conference at CPKC Stadium, a special “Ted Lasso” Night fan event, and a screening of the fourth season’s debut episode at Regnier Extreme Screen in Kansas City.

The 10-episode fourth season of “Ted Lasso” will premiere on Apple TV with the first episode on August 5, followed by one new episode every Wednesday through October 7, 2026. In season four, Ted returns to Richmond, taking on his biggest challenge yet: coaching a second division women’s football team. Throughout the course of the season, Ted and the team learn to leap before they look, taking chances they never thought they would.

Season four marks the return of fan favorites, including Emmy Award winner Hannah Waddingham, Juno Temple, Emmy Award winner Brett Goldstein, Brendan Hunt and Jeremy Swift, alongside new additions Tanya Reynolds, Jude Mack, Faye Marsay, Rex Hayes, Aisling Sharkey, Abbie Hern and Grant Feely.

“Ted Lasso” season four adds Emmy Award winner Jack Burditt as executive producer under a new overall deal with Apple TV. Jason Sudeikis stars and executive produces alongside Hunt, Joe Kelly, Jane Becker, Jamie Lee, and Bill Wrubel. Goldstein serves as writer and executive producer alongside Leann Bowen. Sarah Walker and Phoebe Walsh serve as writers and producers for season four, and Sasha Garron co-produces. Bill Lawrence executive produces via his Doozer Productions, in association with Warner Bros. Television and Universal Television, a division of NBCUniversal content. Doozer’s Jeff Ingold and Liza Katzer also serve as executive producers. The series was developed by Sudeikis, Lawrence, Kelly,, and Hunt, and is based on the preexisting format and characters from NBC Sports.

Following its global debut on Apple TV, “Ted Lasso” broke records and quickly earned praise from fans and critics all over the world. The first season became the most Emmy Award-nominated comedy series, and the series went on to land rare back-to-back Outstanding Comedy Series Emmys for its first two seasons on air.

The first three seasons of “Ted Lasso” are now streaming globally on Apple TV.

Apple TV offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all of a user’s favorite screens. After its launch on November 1, 2019, Apple TV became the first all-original streaming service to launch around the world, and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. To date, Apple Original films, documentaries and series have been honored with 850 wins and 3,734 award nominations and counting including multi-Emmy Award-winning and history-making comedies “The Studio” and “Ted Lasso,” global cultural phenomenon “Severance,” Apple’s most-viewed drama “Pluribus,” Academy Award Best Picture winner “CODA” and Academy Award winner “F1,” the highest-grossing sports feature of all time.

MacDailyNews Note: Apple TV is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV 4K, Apple Vision Pro, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $12.99 per month with a seven-day free trial for new subscribers. For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV 4K or Mac can enjoy three months of Apple TV for free.

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