Tudo indica que o Apple TV já iniciou as gravações da terceira temporada de “Ruptura” (“Severance”), uma das suas séries de maior sucesso. Quem deu a grande pista sobre esse novo marco foi Ben Stiller — que, como já sabemos, não dirigirá a terceira temporada da produção.
Em seu perfil oficial no X, ele publicou uma imagem que remete ao final da segunda temporada, com a legenda “Voltar ao trabalho é voltar para casa”. O perfil do Apple TV repercutiu a publicação, com a legenda “Por favor, brinquem com moderação” — o que corrobora a tese de que se trata mesmo de um retorno oficial das gravações.
Please frolic in moderation. https://t.co/C3x8ZXyjQN
— Apple TV (@AppleTV) July 27, 2026
A segunda temporada de “Ruptura” chegou ao Apple TV no início do ano passado, e a expectativa é de que a terceira estreie “já” no ano que vem. Embora ainda seja um intervalo de dois anos entre uma temporada e outra, trata-se de uma espera bem menor que os três anos entre a primeira e a segunda.
Posts relacionados
O Apple TV está disponível no aplicativo Apple TV em mais de 100 países e regiões, seja em iPhones, iPads, Apple TVs, Macs, dispositivos Android, smart TVs ou online — além de também estar em aparelhos como Roku, Amazon Fire TV, Chromecast com Google TV, consoles PlayStation e Xbox. O serviço custa R$29,90 por mês, com um período de teste gratuito de 7 dias. Por tempo limitado, quem comprar e ativar um novo iPhone, iPad, Apple TV ou Mac ganha 3 meses do Apple TV. Ele também faz parte do pacote de assinaturas da empresa, o Apple One.
NOTA DE TRANSPARÊNCIA: O MacMagazine recebe uma pequena comissão sobre vendas concluídas por meio de links deste post, mas você, como consumidor, não paga nada mais pelos produtos/serviços usando os nossos links de afiliado.
Hi, friends! Welcome to Installer No. 137, your guide to the best and Verge-iest stuff in the world. (If you're new here, welcome, happy phone season, and also you can read all the old editions at the Installer homepage.)
This week, I've been reading about Google Zero and armored cars for rich people, watching a lot of That's a Bad Idea videos now that YouTube knows my love for Curry Barker, testing the new 2Do redesign for my tasks, watching this excellent doc about the legendary designer Susan Kare, obsessing over every sound on the Jauffre's Sounds TikTok, sending myself lockscreen notes with the new Mononote app, and trying to vibe-cod …
Spoilers for The Crow Girl seasons 1 and 2 ahead.
It's no secret that we're beyond spoiled for choice when it comes to crime dramas, and that's just considering what's available to us on mainstream streaming services. But getting one that truly shakes us to the core is a lot rarer.
So when I stumbled across The Crow Girl season 1 on Paramount+, my mind was melted to mush by the time I got to the finale. In short, DCI Jeanette Kilburn (Eve Myles) and eminent psychotherapist Dr Sophia Craven (Katherine Kelly) join forces to hunt the killer of young men, but there's a lot more going on than meets the eye.
By the end of season 1, it was revealed that Victoria Burkeman, a prime suspect in the case, was actually Craven herself. She killed her father after he killed their daughter — meaning Victoria was sexually assaulted by her dad while her mum knew and did nothing to stop it.
It's heavy stuff, but I cannot stress enough how unexpectedly the reveal was, and how cleverly the clues were woven through the storyline.
18 months later and I'm pleased to say that The Crow Girl season 2, now on the streamer and Channel 5, doesn't disappoint... and that means a whole new level of shocking reveals.
It's important to remember that when we find out that Craven is actually Victoria, Kilburn is none the wiser. With the two women drawn to each other, a romantic connection sparks... secretly, seeing as Kilburn is technically cheating on her husband in the process.
Drama! Things get even worse in the finale, when the entire police station, which includes Kilburn's boss, finds out that she's been accidentally sleeping with the prime suspect in their murder case (the case itself hasn't changed since season 1).
Here's where the story gets more complicated. While we've known that Craven and Victoria are one, Craven apparently doesn't know herself. Kilburn explains that she's got DID (Dissociative Identity Disorder), meaning that Victoria is likely responsible for every murder they've investigated so far, including her own dad.
At this point, Kilburn is forced out of the station and threatened with questioning the next morning, but Craven is back at the manor she used to be abused in, unwilling for the party being thrown there to do any further damage to young girls.
Craven entices Kilburn there, and by the time she arrives, all of the guests are dead with the girls safely hidden. But as Victoria takes over Craven's mind, a surviving abuser shows up and shoots at the pair, hitting Kilburn in the leg. Don't panic though... after some further antagonizing, Craven pops one in his head. But will Kilburn pull through?
I genuinely don't see how The Crow Girl season 2 could be any more unhinged. If we're lucky, season 3 will be renewed, with the original book series telling us that Craven will learn how to "blend" her identities.
Sign me up, once I've got my head around what's just happened.
Spoilers for Stuart Fails to Save the Universe episode 1 ahead.
Stuart Fails to Save the Universe episode 1 has arrived, and is now available to stream worldwide on HBO Max.
In short, our "starting" versions of Stuart (Kevin Sussman), Denise (Lauren Lapkus), Kripke (John Ross Bowie) and Bert (Brian Posehn) live in a reality akin to The Walking Dead, complete with Mad Max-style apocalyptic outposts and wasps that are the size of cars.
Stuart accidentally triggered this multiverse Armageddon after breaking a device supposedly built by Sheldon (Jim Parsons) and Leonard (Johnny Galecki).
Shortly after Kripke, that universe's leader, is confronted by the rest of the group, we meet our first secret TBBT cameo: Raj (Kunal Nayyar). He's basically become a doomsday prepper, working on plans on a blackboard for how to get the device working and get the hell outta dodge.
But just as quickly as we've met him, Raj is killed while the others safely teleport to... well, hopefully somewhere better. It's a bold move, and one that has shocked fans if social media is anything to go by.
However, we've been so caught up in Raj's death that we haven't considered one major detail... it hasn't really happened at all.
Did you forget? This is just one version of Raj in one universe, meaning there's still an infinite number of Raj's out there to be found.
As none of the versions of the characters we're meeting are actually the ones seen in TBBT, original Raj is safely in California doing some science equations in peace (probably).
This doesn't even rule out Raj appearing again later on in Stuart Fails to Save the Universe. Now that we know he's a confirmed cameo for the HBO Max spinoff, it would be silly not to use him again where possible. With the overarching narrative so difficult to predict, the possibilities are endless.
If nothing else, this now means that we're likely to see other TBBT cast members cameo in other episodes, and whether they're killed off or not. However, who these cameos might be is anybody's guess.
What we do know for episodes 2-10 is pretty minimal, but the below preview gives us the faintest idea of what to expect. Strap in, is all I'm saying.
Roku is raising the prices for its streaming sticks and boxes by up to 60 percent.
Roku has updated its website with the new prices. Currently, it is still selling its streaming players at their old MSRPs but lists those prices as sale prices. The new prices are:
Roku is even upping the price for a bundle that includes a Streaming Stick Plus and a one-month subscription to Fox One. As recently as July 20, Roku listed the bundle at $60 with a sale price of $25, according to the Internet Archive’s Wayback Machine. Now, the bundle carries an $80 MSRP and $45 sale price.
© Roku
Roku is raising the prices for its streaming sticks and boxes by up to 60 percent.
Roku has updated its website with the new prices. Currently, it is still selling its streaming players at their old MSRPs but lists those prices as sale prices. The new prices are:
Roku is even upping the price for a bundle that includes a Streaming Stick Plus and a one-month subscription to Fox One. As recently as July 20, Roku listed the bundle at $60 with a sale price of $25, according to the Internet Archive’s Wayback Machine. Now, the bundle carries an $80 MSRP and $45 sale price.
© Roku
There’s one thing that Spotify has over Apple Music, and that’s music discovery features, though the latter service has the edge when it comes to music recognition — but that could all change soon.
In a recent investigation from Android Authority, the outlet found lines of code in the latest version of the Spotify app which suggest the platform is working on its own song identification feature. Though this has only been found in Spotify’s Android app, we wouldn’t rule out the possibility of it launching on iOS.
As it is with every rumor, we’re taking this with a pinch of salt until more information surfaces, but Android Authority’s findings present some pretty convincing evidence, showing text that reads ‘Identify a song’, ‘listening’, and ‘analyzing’. It seems the feature will need access to your device’s microphone, and will display pop-ups when a song can’t be identified.
Essentially, it sounds like Spotify is developing its own in-house version of Shazam, which could act as a band-aid for many music fans out there who, like myself, rely on third-party music-recognition software to put titles to songs.
When Apple bought Shazam in 2018, it thrust the music-recognition platform right into the iOS experience. Instead of needing to use the standalone Shazam app, you can add the ‘Recognize Music’ tab to your iOS Control Center for easier access, and Shazam will be right there at your fingertips.
It also works wonders for quickly adding songs to your Apple Music library. When you Shazam a song, a pop-up reading ‘Add to Apple Music?’ appears and all of your tracks will be sent to your library. Until now, this level of convenience wasn't available for Spotify users.
Since Apple took ownership of Shazam, Apple Music and its users have greatly benefited, but listeners who use Spotify, Tidal, and the rest of the best music streaming services have been missing out. Not all was lost however; last year Shazam rolled out a feature where each song you identified using the app would be automatically added to a special playlist in your Spotify account titled ‘My Shazam Tracks’.
I have to say, this small but effective feature has become one of my most-used tools for keeping tabs on new music, but if you Shazam quite a lot of songs from different genres, it creates a very messy-looking playlist.
Even after my Shazamed songs have been added to ‘My Shazam Tracks’, I still go back into the playlist to individually move songs into my other playlists — which is why a native Spotify song ID tool would go a long way, and would be even better if you can add it to your iOS Control Center.
Just think about it: you’re out and about and a song starts playing which you know you’ve definitely heard before, but can’t remember for the life of you what it’s called or who sings it. A simple swipe down to the Control Center and a tap of a button gives you the song title in seconds, and then it directs you to your Spotify Library where you can add your recently-discovered song to a specific playlist.
We’ve reached out to Spotify for a comment, who replied with the following:
"We're always exploring ways to improve our product and deliver more value to users, but we don't comment on speculation around possible new features and don't have anything new to share at this time".
You're about to see a lot more generative AI in your streaming apps: Netflix has posted details of testing that it's doing with generative AI on its homepage, while Reuters reports that Amazon Prime Video is set for an AI-driven overhaul as well.
Starting with Netflix, the company has revealed it's working on a way of using generative AI to do a lot of the heavy lifting on the app homepage. That includes figuring out which recommendations each user should see, adapting to feedback and user behavior over time, and combining movies, shows, games, podcasts, and live events in the best way.
It starts with a prompt — "Given everything we know about this user and this request, what homepage should we generate to maximize user satisfaction?" — and Netflix seems pleased with the results. There are still some issues to work on though, like the AI model not knowing much about a movie or show that's only just launched.
User engagement increased in Netflix's internal testing, with the new 'GenPage' AI model applied, and recommendations became more relevant more quickly. What's more, the time needed to render the homepage went down. This is still in its early stages, and Netflix hasn't said when this will come to users or in what form, but it's now in the pipeline.
On to Amazon, and a new Reuters report says Amazon boss Jeff Bezos has personally decided that Prime Video will act as a showcase for AI in the near future, and that an upcoming homepage redesign will put AI "front and center".
That's according to people "with direct knowledge of the matter", so don't take this as confirmed just yet. The homepage overhaul project is apparently known as 'Lighthouse', and is said to be envisioned as a way of claiming some of the AI spotlight from rivals such as OpenAI and Anthropic.
We don't get too many details on what this is going to look like, but film and TV recommendations are going to have more AI injected into them, Reuters says. The AI will also be better at learning the personal preferences of viewers over time, and responding to voice commands.
You might see tiles on the homepage such as 'action movies from the 1980s', for example. The report doesn't give any indication of when this overhaul might start rolling out, but it's apparently already being tested with a select number of users in a variety of forms.
Netflix Users Say They Dislike New Layout; Research Says Otherwise from r/netflix
With two of the big streaming giants apparently now committed to homepages controlled by AI, the next question is what users might make of it. There's so much to watch on each platform that some kind of filter or algorithm is needed, but is this AI-focused approach the right way to go about it?
Past homepage overhauls perhaps give us some clues: A major Netflix redesign rolled out last year was met with many online complaints, but the company's internal data showed that it was working, so it stayed in place. At the time there was speculation that more AI was on the way, and it seems that's now the case.
"I don't know if I'm alone," writes one Redditor, "but I hate the concept of 'personalizing' my content. No offense to anyone but AI so far has not been good at predicting anything about me... I personally do not want software to think for me."
The reactions to Prime Video's upcoming AI overhaul seem similarly downbeat. "This seems completely unnecessary," comments one user, while several suggest the move might even be enough to tip them into canceling their Prime Video subscription.
Huzzah, another weekend is upon us — and, amid the lack of new movies landing in theaters today (July 24), you might be inclined to stay at home and check one of the following seven must-see films and TV shows instead.
There are a couple of new releases we couldn't squeeze into this week's streaming round-up — sorry, Star Trek: Strange New Worlds season 4 and The Dink. Nevertheless, I'm sure you'll find something to your liking from those we've listed below. So, take a look, load up one of the best streaming services, and sit back and enjoy one or more of them. — Tom Power, senior entertainment reporter
And what if I said that The Big Bang Theory spinoff Stuart Fails to Save the Universe was better than the original series? Nobody was expecting awkward comic book store owner Stuart's story to continue from the main show, but in hindsight, it's a glorious move.
Our titular heroic lead, on-off girlfriend Denise, and friends Kripke and Bert are brought back together when Stuart triggers a multiverse armageddon by accidentally breaking a device built by Sheldon and Leonard.
Has 'King of Sitcoms' Chuck Lorre done it again? You'll need to read my Stuart Fails to Save the Universe review to find out if it's th TV triumph that I never expected. — Jasmine Valentine, entertainment reporter
It's been 13 years since the gang defeated Lord Ozai and the Fire Nation, and attentions have turned to a new airbender called Tagah. Together, Aang and Tagah embark on a global quest to find the relic before a group called The Denied.
Aang is all grown up in Avatar Aang: The Last Airbender, but that doesn't mean the original magic has gone anywhere. The movie's understanding of perspective, movement, and detail is absolutely astonishing, moving through the Four Nations with such awe-inspired wonder that you'll want to live in each frame.
Time may have changed how they look, but their goofy and fun-loving personalities definitely haven't... and the animation captures exactly what has been missing from Netflix's live-action adaptation. — JV
In this new Netflix movie, Kevin Hart stars as a 40-year-old who ends up at a three-day bachelor party with strangers, resulting in yet another silly Hart-led venture that's perfect if you need of a laugh this weekend.
How did he end up there, you might ask? Well, he was mistakenly added to a group chat and went along for the ride, traveling from New York to Miami to join in the celebrations. Any excuse to party by the beach, I suppose.
It's not so idyllic though, as the trailer teases trouble with the law and other mishaps, including getting horribly stung by a jellyfish. Rather him than me. — Lucy Buglass, senior entertainment writer
Flawless victory! Mortal Kombat II is now available to stream on HBO Max, so you can relive the action-packed video game adaptation whenever you'd like.
As far as weekend watches go, you really can't beat an over-the-top, violent thrill ride like this one. If you're a fan of The Boys, Karl Urban's portrayal of Johnny Cage has been widely praised, with some noting it's worth watching just for him. — LB
Think you know the complete story of Pompeii? Hold that thought, because Marvel star Tom Hiddleston sheds new light on this cataclysmic event in one of the more poignant docudramas I've seen in a while.
A three-part National Geographic series, Pompeii: Out of Time follows Hiddleston as he retraces the steps of a trio of individuals caught up in the natural disaster. Armed with fresh archaeological evidence and backed up by a team of experts, Hiddleston explores how these people not only navigated one of the worst humanitarian crises of the ancient world, but who might also have even survived the deadly events of 79 A.D.
Part educational, part moving drama, Pompeii: Out of Time is out now in full on Disney+ and Hulu. — TP
I don't need all of my television to be profound, life-changing, or even that meaningful. Sometimes, I just want to switch my brain off and pretend I live in a picturesque, rural town like Ransom Canyon on the other side of the world where everyone has unrelenting drama except me.
In season 2, the land feud between the Double K and Fuller ranches has become more ferocious, local bar owner Quinn has left for New York despite her on-off relationship with rancher Staten, and mysterious newcomer Yancy has revealed to new love interest Ellie that he has a secret wife.
Season 1 was already a strong outing, but now that the show knows itself a little more, season 2 is easily on par with the strongest seasons of Virgin River, the streamer's most iconic "cozy drama" IP. — JV
One of numerous mid-2026 film releases that have bombed at the box office, Amazon has hoisted the proverbial white flag on its live-action Masters of the Universe movie's theatrical run. In short: that means you can now watch it on Prime Video.
Based on the Mattel-owned media franchise of the same name, the action fantasy flick tells the tale of Adam, the crown prince of Eternia and owner of an mystical weapon called the Power Sword that, when wielded, turns him into the superhuman known as He-Man. Together with his allies, the previously exiled Adam must realize his potential and overthrow the nefarious Skeletor, who seized control of Adam's home city of Eternos — and its throne — 15 years earlier.
Not sure if you'll like this flick? Read my Masters of the Universe review to see what I thought before you stream it. — TP
Get excited Weapons fans, because Aunt Gladys' story will be explored in a new prequel movie that's being written now.
During Collider’s Directors on Directing panel at San Diego Comic-Con, director Zach Cregger gave a status update and confirmed that the Gladys-led prequel was in the works.
“First of all, I’m really excited about the Gladys movie, and I loved working with Amy,” Cregger said. “I loved that character. For the movie Weapons, it really made a lot of sense not to dive into her backstory because the device of Weapons was to keep her very mysterious.”
He added: “However, there’s an amazing story to be told about where Gladys comes from and how she became what we know her as. It’s got a lot of twists and turns and mysteries and crazy things, like Weapons does. I think it’s going to be great.
"The script is in progress now, but we’re taking that super seriously, and it’s moving in the right direction. So yeah, it’s being written, is the short answer.”
Considering I gave Weapons a five-star review, I'm very excited for the Gladys prequel movie. Cregger is on a roll at the moment, as we have also seen the full trailer for his new Resident Evil movie.
His take on the beloved horror video game franchise is an original one, and will follow a medical courier named Bryan as he "unwittingly finds himself in an action-packed, non-stop race for survival", per the official synopsis.
That's not all, either. Following on from the success of A24's Backrooms, it was announced that Cregger is working on a Siren Head adaptation, another Creepypasta that is well loved by horror fans.
Fubo prices are going up by $15 per month because it will have some NBCUniversal channels again.
For years, Fubo, a sports-centric vMVPD (virtual multichannel video programming distributor, which lets subscribers watch traditional TV channels live over the Internet), offered NBCUniversal channels. That stopped in November 2025 due to a contract dispute.
With the loss of local NBC affiliates, Telemundo, nine regional sports channels, and 32 national channels, Fubo made the sensible but rare decision to lower subscription prices in December. The Essential plan went from $85 per month to $74 per month. The Pro plan dropped from $85 to $75 per month, and the Elite plan dropped from $95 to $84 per month.
© Gabby Jones/Bloomberg via Getty Images
O Apple TV anunciou hoje que o ator Benicio del Toro fará sua estreia em um papel de destaque na série de comédia “Protective Custody”, futura produção estrelada e produzida por Ben Stiller que foi anunciada em maio deste ano.
A produção girará em torno de um financista desacreditado acusado de fraude em larga escala e colocado sob custódia. Na cadeia, ele se verá obrigado a lidar com a política da prisão, recuperar sua reputação e enfrentar as consequências de seus atos enquanto aguarda o julgamento.
Benicio Del Toro is set to make his leading comedy series debut on Apple TV.
— Apple TV (@AppleTV) July 22, 2026
Also starring and executive produced by Ben Stiller, and hailing from Emmy Award-winner Mike Judge, Emmy Award-winner Steve Hely and Dave King, comes a new series about a disgraced financier navigating… pic.twitter.com/3rglVYsR7C
“Protective Custody” também marcará o reencontro entre del Toro e Stiller, que já colaboraram na minissérie “Escape at Dannemora”. A produção marca, ainda, a estreia de Stiller como protagonista em uma série de comédia roteirizada, fora do formato de esquetes.
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A produção será comandada por Steve Hely, Dave King e pelo diretor Mike Judge — que também serão roteiristas e showrunners. A produção executiva será de Stiller, John Lesher, Ben Silverman, Howard Owens, Rodney Ferrell, Michael Rotenberg, Oly Obst e Nanette Burstein.
O Apple TV está disponível no aplicativo Apple TV em mais de 100 países e regiões, seja em iPhones, iPads, Apple TVs, Macs, dispositivos Android, smart TVs ou online — além de também estar em aparelhos como Roku, Amazon Fire TV, Chromecast com Google TV, consoles PlayStation e Xbox. O serviço custa R$29,90 por mês, com um período de teste gratuito de 7 dias. Por tempo limitado, quem comprar e ativar um novo iPhone, iPad, Apple TV ou Mac ganha 3 meses do Apple TV. Ele também faz parte do pacote de assinaturas da empresa, o Apple One.
NOTA DE TRANSPARÊNCIA: O MacMagazine recebe uma pequena comissão sobre vendas concluídas por meio de links deste post, mas você, como consumidor, não paga nada mais pelos produtos/serviços usando os nossos links de afiliado.
Grande parte dos vídeos que consumimos hoje vai muito além do entretenimento. Tutoriais técnicos, palestras públicas, demonstrações de produtos, treinamentos corporativos, webinars, apresentações de eventos e materiais educativos fazem parte da rotina de estudantes, profissionais e empreendedores.
Em muitos momentos, ter acesso a esse conteúdo mesmo sem conexão com a internet pode fazer toda a diferença. Mas surge uma dúvida comum: vale mais a pena utilizar uma ferramenta que funciona diretamente no navegador ou um aplicativo dedicado?
A resposta depende principalmente da forma como cada pessoa utiliza seus dispositivos e organiza seu fluxo de trabalho.
As soluções que funcionam diretamente no navegador conquistaram muitos usuários por eliminarem uma etapa importante: a instalação.
Em poucos segundos, é possível abrir a ferramenta, utilizar seus recursos e continuar trabalhando, independentemente do computador ou do dispositivo utilizado.
Essa praticidade costuma ser especialmente útil para quem precisa acessar conteúdos em diferentes dispositivos sem depender da instalação de programas.
Nesses casos, um baixador de vídeos do YouTube baseado no navegador permite abrir a ferramenta rapidamente e acessar conteúdos públicos de forma simples, independentemente do sistema operacional utilizado.
Outro benefício importante é a compatibilidade. Como o acesso acontece pelo navegador, a experiência permanece semelhante em diferentes sistemas operacionais, facilitando o uso em qualquer dispositivo.
Embora as ferramentas baseadas no navegador sejam extremamente práticas, existem situações em que um aplicativo dedicado oferece uma experiência diferente.
Usuários que acessam frequentemente os mesmos materiais, organizam conteúdos por categorias ou preferem manter tudo disponível em um único ambiente costumam valorizar recursos adicionais de organização e gerenciamento.
Nesse contexto, soluções como a Muka representam uma alternativa interessante para quem prefere utilizar um aplicativo em vez do navegador. Dependendo da rotina de cada pessoa, esse tipo de abordagem pode tornar o acesso aos conteúdos mais conveniente.
Além disso, aplicativos costumam facilitar a organização de arquivos locais e oferecer acesso rápido aos materiais utilizados com maior frequência.
Na prática, o navegador e o aplicativo resolvem necessidades diferentes.
Imagine alguns exemplos:
Todos possuem objetivos semelhantes, mas desenvolvem hábitos diferentes para acessar seus conteúdos de referência.
Ao escolher uma solução, muitas pessoas concentram a atenção apenas nas funcionalidades. Entretanto, a facilidade de acesso costuma ser igualmente importante.
Se o objetivo é consultar rapidamente um material de referência, quanto menos etapas existirem entre o usuário e o conteúdo, melhor será a experiência.
Por isso, ferramentas baseadas no navegador continuam sendo uma excelente opção para quem valoriza simplicidade e acesso imediato, enquanto aplicativos podem oferecer uma experiência mais organizada para quem consulta os mesmos conteúdos com frequência.
O crescimento dos conteúdos digitais mudou a forma como aprendemos, trabalhamos e compartilhamos conhecimento. Palestras, treinamentos, demonstrações técnicas, apresentações profissionais e outros materiais de referência tornaram-se recursos importantes para milhões de pessoas.
Escolher entre uma ferramenta baseada no navegador ou um aplicativo dedicado não significa decidir qual tecnologia é superior, mas identificar qual delas se adapta melhor ao seu dia a dia.
Quando a solução acompanha a maneira como utilizamos nossos dispositivos, acessar conteúdos importantes offline torna-se um processo mais simples, eficiente e conveniente.
Apple Music is the latest subscription package to get a bump in price, leaving users with the choice between paying more or losing access to the streaming part of their library. The bundled Apple One package that includes Apple Music now costs more as well.
As reported by Music Business Worldwide (via Engadget), the reason cited by Apple is "rising licensing costs". It's the first price hike for this particular subscription we've seen since October 2022. The new monthly prices are below:
US | UK | Australia | |
|---|---|---|---|
Individual | $11.99 (up $1) | £11.99 (up £1) | AU$14.99 (up AU$2) |
Family | $19.99 (up $3) | £19.99 (up £3) | AU$23.99 (up AU$4) |
Student | $6.99 (up $1) | £5.99 (unchanged) | AU$7.99 (up $1) |
The Apple One price increases are less clear, as they're not as easily available on the Apple website. It appears the Apple One Family plan is now $27.95 per month (up $2) and the Apple One Premier plan is now $39.95 (also up $2), though the Apple One Individual plan has stayed at $19.95. Internationally, similar price rises are likely.
This comes at a time when everything tech-related is getting more expensive, from laptops to streaming services. Exploding AI resource demand has sent the price of memory and storage rocketing, and that continues to have a knock-on effect everywhere.
Apple raises prices for Apple Music and Apple One subscriptions from r/apple
Apple is of course by no means the first company to put up its subscription prices, but it's a reminder of the pitfalls of the digital rental model. As soon as you stop paying, you lose access — so if you need a service, you have no choice but to accept the higher price.
The online reaction has mostly focused on this too: "It's not even about the cost sometimes," writes one Redditor. "It's about loss of control over your finances. Companies can jack up their prices whenever they want." Few commenters seem ready to quit Apple Music, though many are pointing out the billions that Apple has in the bank.
Apple Music doesn't have a free tier like Spotify does, but it beats every other music streaming service in the support it gives you for local files. If you have enough MP3s and ripped CDs, you can use it perfectly well without a subscription.
As we've written about recently, Apple is selling more and more of its software products through recurring payments rather than a flat one-off fee, and one of the reasons is that it's more profitable — and makes it more likely that users will continue to pay up.
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