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Apple bans home services from its upcoming Maps ads

15 July 2026 at 19:21
Apple has published the policies governing its upcoming Maps advertising business, revealing a strategy that differs from Google’s. The new rules prohibit home services businesses like plumbers, electricians, locksmiths, and roofers from advertising on Apple Maps, along with several other sensitive categories, suggesting Apple is taking a more curated approach to these ads.

Whatnot acquires Shaped to power real-time live shopping recommendations

15 July 2026 at 18:00
Livestream shopping platform Whatnot has acquired AI startup Shaped, a machine learning company focused on real-time recommendations and search. The deal will bolster Whatnot’s personalization and discovery features as it expands into new product categories.

Microsoft taps Alt Carbon in sign of India’s growing role in carbon removal

11 June 2026 at 16:00
Alt Carbon said the agreement followed more than a year of scientific review and due diligence, with Microsoft requiring additional verification and data-sharing measures.

Microsoft restricts Claude Fable for employees over data retention concerns

10 June 2026 at 17:50
An illustration of Microsoft’s logo.

Anthropic released Claude Fable, its first Mythos-class AI model, yesterday and it's already causing concerns inside Microsoft. Sources tell me that Microsoft is limiting the use of Claude Fable 5 for employees because of Anthropic's new data retention requirements.

While Microsoft quickly rolled out Claude Fable 5 to its GitHub Copilot and Foundry customers, I'm told the model isn't available in the model picker that Microsoft employees use for internal versions of GitHub Copilot. All other Claude models are still available internally at Microsoft, because they operate under Zero Data Retention (ZDR) rules.

I understand that Microsoft ha …

Read the full story at The Verge.

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