Apenas três dias após quebrar a barreira dos US$5 trilhões em valor de mercado, a Apple registrou uma queda e tanto no mercado de ações — algo que sucedeu a sua última conferência de resultados financeiros, realizada ontem (30/7).

Avaliada agora em US$4,537 trilhões (US$308,91 por ação, queda de 7,35%), a Maçã já tinha visto o valor dos seus papéis recuar cerca de 3% ainda ontem, logo após o fim da reunião com investidores, nas negociações pós-fechamento da Nasdaq.

Entre as causas dessa queda, estão um crescimento menor que o esperado para a App Store e para o segmento de serviços como um todo, além de desafios enfrentados pela companhia na cadeia de fornecimento — tanto pela forte demanda de produtos como o iPhone e o Mac quanto pela crise no mercado de memórias —, o que não afetou os resultados financeiros do terceiro trimestre fiscal de 2026, mas nos dá um prognóstico do que pode vir pela frente.

Como era de se esperar, a queda grande de hoje fez com que a Apple perdesse o posto de empresa mais valiosa do mundo, ocupado agora pela NVIDIA [$NVDA], que fechou o dia avaliada em US$4,862 trilhões (US$200,75 por ação, +2,93%).

A gigante de Cupertino, no entanto, permanece à frente da Alphabet [$GOOG], que apresentou hoje um crescimento forte de 6,88% e fechou o dia avaliada em US$4,362 trilhões (US$356,65 por ação).

Em quarto lugar, temos a Microsoft [$MSFT], um dia após suas ações registrarem a maior valorização da história em um único dia (ontem os papéis subiram 15,51%, adicionando cerca de US$450 bilhões ao valor de mercado da companhia). Avaliada agora em US$3,451 trilhões (US$464,72 por ação), ela apresentou hoje um crescimento de 3,02%.

Que reviravolta, hein?! 💸

Apple shares fell nearly 10% on Friday after a disappointing forecast revealed struggles to secure enough components amid the AI-driven data center boom straining global supply chains, according to Reuters.

The drop, if sustained, would mark the stock’s worst day since the pandemic-driven selloff in March 2020. It would erase nearly $500 billion from Apple’s market capitalization and return the crown of the world’s most valuable company to AI chip giant Nvidia, days after Apple reclaimed it.

Tim Cook, widely hailed as a supply-chain genius, called the shortages “very significant” and said Apple had limited options to address them, speaking on his final earnings call as CEO before handing the reins to John Ternus in September and becoming executive chairman.

“If even at Apple’s scale they are saying they are out all supply chain flexibility, it’s really bad for everyone,” Ben Bajarin, CEO of tech consultant Creative Strategies, told Reuters.

Big Tech has been scooping up advanced chip-making capacity and memory chips to power its AI data centers, sparking shortages and price increases that are expected to shrink both the personal computer and smartphone markets this year.

Apple had cushioned some of the blow from surging memory costs by drawing on stockpiled inventory, but Cook said on Apple’s conference call that the buffer was fading and shortages of processors were keeping it from meeting strong demand for iPhones and Macs.

Its forecast on Thursday for revenue growth of between 9% and 11% in the current quarter fell short of Wall Street’s roughly 12% estimate, and softer growth in its services business also overshadowed otherwise strong June-quarter results.

Services Weakness Worries Investors

The services weakness worried investors as it came during a stretch of strong iPhone sales, which typically feed the business that takes a cut of App Store purchases and includes everything from Apple Music to Apple TV.

That slowdown could deepen if iPhone sales take a hit from a price increase that many analysts expect during the launch of the new lineup, which typically happens in September, the report noted.

“Apple’s leverage over the supply chain appears to be in question and it’s not clear that AI is serving as any measurable tailwind to products or services, with its future monetization impact still uncertain,” Morgan Stanley analysts said, as quoted by Reuters. “In fact, one could argue App Store softness might even be a result of AI re-prioritizing customer time.”

Still, some analysts said that the iPhone has weathered price hikes before without denting demand significantly and that a recent U.S. leasing deal with Klarna that offers monthly plans for Apple’s devices could soften the blow.

At least four brokerages cut their targets for the company’s stock price, while three raised. That moved the median view to $330, which is $3 lower than the last closing price, according to LSEG data cited by Reuters. The stock has risen 22.7% this year as of Thursday’s close.

MacDailyNews Take: It’s always darkest before the dawn. Just one month to go!

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The post Apple stock price plummets as supply chain snarls mar forecast in Cook’s final earnings as CEO appeared first on MacDailyNews.

In Nasdaq trading today, shares of Apple Inc. (AAPL) rose $3.17 to $340.08 to hit a new all-time closing high. Apple’s all-time intraday high was also set today at $342.89.

Apple’s 52-week low stands at $201.50.

Today’s trading volume for AAPL shares was 50,765,695 versus Apple’s average trading volume of 55,539,493 shares.

Apple’s PE Ratio currently stands at 41.22.

Apple currently has a market value of $4.995 trillion, making it the world’s most valuable company.

The top five U.S. publicly-traded companies, based on market value:

1. Apple (AAPL) – $4.995T
2. NVIDIA (NVDA) – $4.772TT
3. Alphabet (GOOGL) – $4.081T
4. Microsoft (MSFT) – $2.922T
5. Amazon (AMZN) – $2.483T

Selected companies’ current market values:

• SpaceX (SPCX): $1.534T
• Meta Platforms (META): $1.506T
• Tesla (TSLA): $1.214T
• Berkshire Hathaway (BRK-A): $1.100T
• Walmart (WMT): $900.059B
• Advanced Micro Devices (AMD): $741.304B
• Intel (INTC): $435.297B
• Cisco (CSCO): $455.551B
• Netflix (NFLX): $301.428B
• Dell (DELL): $253.594B
• IBM (IBM): $214.326B
• SoftBank (SFTBF): $176.724B
• Disney (DIS): $171.741B
• Sony (SONY): $130.897B
• Spotify (SPOT): $104.260B
• Adobe (ADBE): $99.025B
• Nokia (NOK): $49.992B
• Hewlett-Packard (HPQ): $25.858B
• SiriusXM (SIRI): $10.562B
• BlackBerry (BB): $4.721B
• Sonos (SONO): $2.001B
• Liquidmetal (LQMT): $0.249B
• RealNetworks (RNWK) was delisted from U.S. exchanges on December 21, 2022 and is no longer publicly traded.

Apple all-time high (AAPL) via NASDAQ here.

MacDailyNews Take: To the moon, Alice. To the moon!

On April 20, when Apple announced Tim Cook would be kicked upstairs to be replaced by product guy John Ternus as CEO, AAPL closed at $273.05 after being range-bound all year. Since that announcement, AAPL has surged as high as today’s $342.89. That 25.58% leap in under 90 days highlights just how favorably Apple investors view John Ternus.

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The post Apple shares hit new all-time closing and intraday highs appeared first on MacDailyNews.

Apple’s market value briefly crossed the $5 trillion mark for the first time on Tuesday, July 28, 2026, making the iPhone maker only the second company in history to achieve that level after Nvidia.

Shares of Apple rose as high as $342.89 during the session, pushing its market capitalization to approximately $5.036 trillion. They later traded at $339.70, leaving the company valued at about $4.991 trillion.

The milestone comes just weeks after Apple reclaimed the title of the world’s most valuable company, overtaking Nvidia. The chipmaker had held the top spot since June 2025 and was the first firm ever to breach $5 trillion.

Apple’s strong performance this year has been fueled by solid demand for its products and a deliberate decision to stay largely on the sidelines of the costly artificial-intelligence infrastructure race that has pressured cash flows at many of its Big Tech peers. While the company has struggled to develop competitive in-house AI models, it has leaned on Google’s technology to power features such as an upgraded Siri, avoiding the heavy data-center investments that have made some investors cautious about returns.

Holding iPhone prices steady last month — while raising prices on MacBooks and iPads — has also supported demand, as consumers bought the flagship device ahead of expected future price increases. To further boost accessibility, Apple launched a U.S. device-leasing program on Tuesday in partnership with Klarna. Monthly payments start at $17.99 for an iPhone, $11.99 for an Apple Watch or iPad, and $24.99 for a Mac.

“Apple has resisted the AI spending race, betting that customer experience — not infrastructure investment — will ultimately determine the winners,” Dipanjan Chatterjee, vice president and principal analyst at Forrester, told Reuters. “The new leasing program is a clever response: it doesn’t reduce the price of an iPhone, but it changes how consumers perceive the cost by replacing sticker shock with a predictable monthly payment.”

Including Tuesday’s gains, Apple stock has climbed 24% year-to-date, outperforming the rest of the so-called Magnificent 7 technology stocks. The company is scheduled to report fiscal third-quarter results after the market close on Thursday, with analysts forecasting more than 15% year-over-year revenue growth.
‎
MacDailyNews Note: As usual, we’ll have Apple’s earnings results for you as soon as they are released on Thursday, July 30th right around 4:30pm EDT / 1:30pm PDT. We’ll follow that with live notes from Apple’s conference call with analysts starting at 5:00pm EDT / 2:00pm PDT.

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The post Apple briefly hits $5 trillion market cap, becoming only the second company to reach the milestone appeared first on MacDailyNews.

In Nasdaq trading today, shares of Apple Inc. (AAPL) rose $3.89 to $336.91 to hit a new all-time closing high. Apple’s all-time intraday high was also set today at $339.57.

Apple’s 52-week low stands at $201.50.

Today’s trading volume for AAPL shares was 45,246,885 versus Apple’s average trading volume of 55,382,396 shares.

Apple’s PE Ratio currently stands at 40.79.

Apple currently has a market value of $4.948 trillion, making it the world’s most valuable company.

The top five U.S. publicly-traded companies, based on market value:

1. Apple (AAPL) – $4.948T
2. NVIDIA (NVDA) – $4.760T
3. Alphabet (GOOGL) – $3.994T
4. Microsoft (MSFT) – $2.890T
5. Amazon (AMZN) – $2.489T

Selected companies’ current market values:

• Taiwan Semi (TSM): $2.070T
• Tesla (TSLA): $1.221T
• SpaceX (SPCX): $1.495T
• Meta Platforms (META): $1.507T
• Walmart (WMT): $889.236B
• Berkshire Hathaway (BRK-A): $1.069T
• Advanced Micro Devices (AMD): $807.066B
• Intel (INTC): $462.383B
• Cisco (CSCO): $451.570B
• Netflix (NFLX): $293.141B
• SoftBank (SFTBF): $181.397B
• IBM (IBM): $203.765B
• Disney (DIS): $167.816B
• Dell (DELL): $275.606B
• Sony (SONY): $130.897B
• Adobe (ADBE): $94.506B
• Spotify (SPOT): $101.724B
• Nokia (NOK): $51.750B
• Hewlett-Packard (HPQ): $24.281B
• SiriusXM (SIRI): $10.031B
• BlackBerry (BB): $5.005B
• Sonos (SONO): $1.866B
• Liquidmetal (LQMT): $0.248B
• RealNetworks (RNWK) was delisted from U.S. exchanges on December 21, 2022 and is no longer publicly traded.

Apple all-time high (AAPL) via NASDAQ here.

MacDailyNews Take: The natural order has been restored, thanks to growing optimism over incoming CEO John Ternus*. Onward and upward, Cupertino soldiers!

*On April 20, when Apple announced Tim Cook would be kicked upstairs to be replaced by product guy John Ternus as CEO, AAPL closed at $273.05 after being range-bound all year. Since that announcement, AAPL has surged as high as today’s $339.57. That ~24% leap in under 90 days highlights just how favorably Apple investors view John Ternus.

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The post Apple again the World’s Most Valuable Company as shares hit new all-time closing and intraday highs appeared first on MacDailyNews.

Pela quinta vez só neste mês, as ações da Apple [$AAPL] voltaram a alcançar uma nova máxima histórica após abrirem esta semana com uma alta de 1,17%. Agora, elas valem US$336,91 — o penúltimo recorde, vale lembrar, foi de US$333,74 e havia sido registrado no último dia 17/7.

Durante o pregão, os papéis da Maçã chegaram a atingir a marca dos US$339,57, o que também representa um recorde em relação ao último pico registrado (US$334,98).

Além disso, a empresa voltou a assumir a liderança do ranking das mais valiosas do mundo, após atingir um market cap de US$4,948 trilhões — se aproximando, portanto, da marca dos US$5 trilhões pela primeira vez.

Agora segunda colocada dessa lista, a NVIDIA [$NVDA] apresentou uma queda forte durante o pregão (-4,99%, mais especificamente), o que fez com que suas ações fechassem o dia valendo US$196,51. Em termos de valor de mercado, a empresa está agora avaliada em US$4,76 trilhões (US$188 bilhões a menos do que a Apple).

Na terceira posição, temos a Alphabet [$GOOG], com um market cap de US$3,994 trilhões. Durante o dia de hoje, os papéis da empresa-mãe do Google cresceram 2,34%, fechando o dia valendo US$326,57.

In Nasdaq trading today, shares of Apple Inc. (AAPL) rose $0.48 to $333.74 to hit a new all-time closing high. Apple’s all-time intraday high was also set today at $334.98.

Apple’s 52-week low stands at $201.50.

Today’s trading volume for AAPL shares was 63,196,563 versus Apple’s average trading volume of 54,686,906 shares.

Apple’s PE Ratio currently stands at 40.40.

Apple currently has a market value of $4.902 trillion, making it the world’s second-most valuable company.

The top five U.S. publicly-traded companies, based on market value:

1. NVIDIA (NVDA) – $4.912T
2. Apple (AAPL) – $4.902T
3. Alphabet (GOOGL) – $4.231T
4. Microsoft (MSFT) – $2.925T
5. Amazon (AMZN) – $2.659T

Selected companies’ current market values:

• Taiwan Semi (TSM): $2.252T
• Tesla (TSLA): $1.488T
• Meta Platforms (META): $1.695T
• Berkshire Hathaway (BRK-A): $1.087T
• Walmart (WMT): $906.425B
• Advanced Micro Devices (AMD): $909.696B
• Intel (INTC): $552.056B
• Cisco (CSCO): $473.938B
• Netflix (NFLX): $310.883B
• SoftBank (SFTBF): $220.206B
• IBM (IBM): $275.786B
• Dell (DELL): $254.787B
• Disney (DIS): $166.045B
• Sony (SONY): $122.428B
• Adobe (ADBE): $90.177B
• Spotify (SPOT): $98.65B
• Nokia (NOK): $69.447B
• Hewlett-Packard (HPQ): $20.961B
• SiriusXM (SIRI): $9.937B
• BlackBerry (BB): $6.06B
• Sonos (SONO): $1.727B
• Liquidmetal (LQMT): $0.181B
• RealNetworks (RNWK) was delisted from U.S. exchanges on December 21, 2022 and is no longer publicly traded.

Apple all-time high (AAPL) via NASDAQ here.

MacDailyNews Take: To the moon, Alice. To the moon!

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The post Apple shares hit new all-time closing and intraday highs appeared first on MacDailyNews.

In Nasdaq trading today, shares of Apple Inc. (AAPL) rose $5.76 to $333.26 to hit a new all-time closing high. Apple’s all-time intraday high was also set today at $334.68.

Apple’s 52-week low stands at $201.50.

Today’s trading volume for AAPL shares was 59,624,981 versus Apple’s average trading volume of 54,664,537 shares.

Apple’s PE Ratio currently stands at 40.40.

Apple currently has a market value of $4.895 trillion, making it the world’s second-most valuable company.

The top five U.S. publicly-traded companies, based on market value:

1. NVIDIA (NVDA) – $5.023TT
2. Apple (AAPL) – $4.895T
3. Alphabet (GOOGL) – $4.325T
4. Microsoft (MSFT) – $2.980T
5. Amazon (AMZN) – $2.688T

Selected companies’ current market values:

• Taiwan Semi (TSM): $2.109T
• Meta Platforms (META): $1.683T
• Tesla (TSLA): $1.469T
• Berkshire Hathaway (BRK-A): $1.055T
• Walmart (WMT): $913.508B
• Advanced Micro Devices (AMD): $816.833B
• Dell (DELL): $253.543B
• Intel (INTC): $487.421B
• Cisco (CSCO): $431.883B
• Netflix (NFLX): $313.073B
• SoftBank (SFTBF): $223.341B
• IBM (IBM): $206.051B
• Disney (DIS): $173.009B
• Sony (SONY): $124.819B
• Spotify (SPOT): $98.404B
• Adobe (ADBE): $93.544B
• Nokia (NOK): $57.897B
• Hewlett-Packard (HPQ): $22.077B
• SiriusXM (SIRI): $10.54B
• BlackBerry (BB): $5.357B
• Sonos (SONO): $1.679B
• Liquidmetal (LQMT): $0.135B
• RealNetworks (RNWK) was delisted from U.S. exchanges on December 21, 2022 and is no longer publicly traded.

Apple all-time high (AAPL) via NASDAQ here.

MacDailyNews Take: Onward amd upward, Cupertino soldiers!

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The post Apple shares hit new all-time closing and intraday highs appeared first on MacDailyNews.

In Nasdaq trading today, shares of Apple Inc. (AAPL) rose $12.64 to $327.50 to hit a new all-time closing high. Apple’s all-time intraday high was also set today at $328.72.

Apple’s 52-week low stands at $201.50.

Today’s trading volume for AAPL shares was 58,741,821 versus Apple’s average trading volume of 54,375,570 shares.

Apple’s PE Ratio currently stands at 39.70.

Apple currently has a market value of $4.810 trillion, making it the world’s second-most valuable company.

The top five U.S. publicly-traded companies, based on market value:

1. NVIDIA (NVDA) – $5.147T
2. Apple (AAPL) – $4.810T
3. Alphabet (GOOGL) – $4.526T
4. Microsoft (MSFT) – $2.939T
5. Amazon (AMZN) – $2.743T

Selected companies’ current market values:

• Taiwan Semi (TSM): $2.195T
• Meta Platforms (META): $1.667T
• Tesla (TSLA): $1.483T
• Berkshire Hathaway (BRK-A): $1.073T
• Walmart (WMT): $913.03B
• Advanced Micro Devices (AMD): $871.377B
• Intel (INTC): $518.281B
• Cisco (CSCO): $469.977B
• IBM (IBM): $273.502B
• Dell (DELL): $275.78B
• Netflix (NFLX): $310.925B
• SoftBank (SFTBF): $218.098B
• Disney (DIS): $166.688B
• Sony (SONY): $122.34B
• Spotify (SPOT): $99.839B
• Adobe (ADBE): $91.669B
• Nokia (NOK): $65.958B
• Hewlett-Packard (HPQ): $22.653B
• SiriusXM (SIRI): $10.487B
• BlackBerry (BB): $6.286B
• Sonos (SONO): ~$1.98B
• Liquidmetal (LQMT): ~$0.135B
• RealNetworks (RNWK) was delisted from U.S. exchanges on December 21, 2022 and is no longer publicly traded.

Apple all-time high (AAPL) via NASDAQ here.

MacDailyNews Take: Gaudy (yet still woefully undervalued)! To the moon, Alice. To the moon!

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The post Apple shares hit new all-time closing and intraday highs appeared first on MacDailyNews.

In Nasdaq trading today, shares of Apple Inc. (AAPL) rose $1.99 to $317.31 to hit a new all-time closing high. Apple’s all-time intraday high was also set today at $323.45.

Apple’s 52-week low stands at $201.50.

Today’s trading volume for AAPL shares was 41,376,714 versus Apple’s average trading volume of 54,682,654 shares.

Apple’s PE Ratio currently stands at 38.42.

Apple currently has a market value of $4.660 trillion, making it the world’s second-most valuable company.

The top five U.S. publicly-traded companies, based on market value:

1. NVIDIA (NVDA) – $4.930T
2. Apple (AAPL) – $4.660T
3. Alphabet (GOOGL) – $4.302T
4. Microsoft (MSFT) – $2.904T
5. Amazon (AMZN) – $2.660T

Selected companies’ current market values:

• Taiwan Semi (TSM): $2.195T
• SpaceX (SPCX): $1.833T
• Tesla (TSLA): $1.483T
• Meta Platforms (META): $1.667T
• Berkshire Hathaway (BRK-A): $1.073T
• Walmart (WMT): $913.03B
• Advanced Micro Devices (AMD): $871.377B
• Intel (INTC): $518.281B
• Cisco (CSCO): $469.977B
• Netflix (NFLX): $310.925B
• IBM (IBM): $273.502B
• Dell (DELL): $275.78B
• SoftBank (SFTBF): $218.098B
• Disney (DIS): $166.688B
• Sony (SONY): $122.34B
• Spotify (SPOT): $99.839B
• Adobe (ADBE): $91.669B
• Nokia (NOK): $65.958B
• Hewlett-Packard (HPQ): $22.653B
• SiriusXM (SIRI): $10.487B
• BlackBerry (BB): $6.286B
• Sonos (SONO): ~$1.98B
• Liquidmetal (LQMT): ~$0.135B
• RealNetworks (RNWK) was delisted from U.S. exchanges on December 21, 2022 and is no longer publicly traded.

Apple all-time high (AAPL) via NASDAQ here.

MacDailyNews Take: To the moon, Alice. To the moon!

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The post Apple shares hit new all-time closing and intraday highs appeared first on MacDailyNews.

Após atingir três valores recordes só nesta semana, as ações da Apple [$AAPL] mantiveram a ascensão nesta sexta-feira e, graças a uma alta de 0,14%, elas valem agora US$333,74 — US$0,48 a mais do que o valor registrado ontem e um novo recorde histórico.

Já o pico do pregão foi de US$334,98, o que também representa um recorde em relação ao penúltimo valor máximo registrado (US$334,68).

Com relação ao ranking das empresas de capital aberto mais valiosas do mundo, a Apple segue na segunda posição, agora com um market cap de US$4,902 trilhões. Porém, algo interessante aconteceu hoje: ela ultrapassou brevemente a NVIDIA [$NVDA] durante o pregão, assumindo a posição de empresa mais valiosa do mundo por algum tempo; no fechamento da Nasdaq, porém, ela acabou voltando ao segundo lugar.

Isso foi facilitado após mais um dia de queda nas ações da fabricante de GPUs (o segundo seguido), desta vez de -2,21%, o que fez com que os papéis da empresa fechassem valendo US$202,81. Já o market cap está agora em US$4,912 trilhões — ou seja, apenas US$10 bilhões a mais do que o da Apple.

A Alphabet [$GOOG], empresa-mãe do Google, segue na terceira posição desse ranking, agora um market cap de US$4,224 trilhões. Assim como a NVIDIA, as ações da gigante de Mountain View também recuaram hoje, fechando o dia valendo US$346,12 (-2,17%).