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Nvidia’s RTX Spark Sets Up Fight Over the Soul of Windows PCs

The future of the personal computer is a hot topic again, courtesy of Nvidia Corp.’s announcement this week with Microsoft Corp. The leader in AI hardware is taking another run at making the central component for laptops, promising to bring the biggest change to the devices in decades.

The Nvidia RTX Spark Superchip at Computex 2026 in Taipei, Taiwan, on Wednesday June 3, 2026. Computex is Asia's biggest electronics show, one that's transformed in recent years from a PC exhibition into an all-AI affair.
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Nvidia Gets Into the PC Market With New Chip | Bloomberg Tech 6/1/2026

Bloomberg’s Caroline Hyde and Ed Ludlow discuss Nvidia's next target: the PC. A new AI chip sends Nvidia and related stocks soaring while rivals slide after Jensen Huang's Computex keynote. Plus, all eyes on SpaceX as the upcoming mega IPO is already reshaping Wall Street. And, what to expect from New York Tech Week, kicking off today. (Source: Bloomberg)

Apple Inc Photographer: Craig Warga/Bloomberg
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Marketer that claimed it could tap devices for ad targeting will pay $880K settlement

In November 2023, we reported on dubious claims made by marketing firm Cox Media Group (CMG) Local Solutions. The company advertised a service called Active Listening on a website that said, “It’s true. Your devices are listening to you” and claimed it could use “voice data” to help advertisers target ads to specific people.

Naturally, panic ensued. 404 Media, which initially spotted the website, for instance, wrote that the idea of smartphones listening to people to sell products “may finally be a reality."

CMG Local Solutions screenshot
A screenshot taken in 2023 from a webpage that CMG has since removed.

The idea of a marketing firm using AI to “detect relevant conversations via smartphones, smart TVs, and other devices” in real time—according to a since-deleted CMG blog post from November 2023 (still viewable via the Internet Archive’s Wayback Machine)—has raised alarms.

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© Getty

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Marketer that claimed it could tap devices for ad targeting will pay $880K settlement

In November 2023, we reported on dubious claims made by marketing firm Cox Media Group (CMG) Local Solutions. The company advertised a service called Active Listening on a website that said, “It’s true. Your devices are listening to you” and claimed it could use “voice data” to help advertisers target ads to specific people.

Naturally, panic ensued. 404 Media, which initially spotted the website, for instance, wrote that the idea of smartphones listening to people to sell products “may finally be a reality."

CMG Local Solutions screenshot
A screenshot taken in 2023 from a webpage that CMG has since removed.

The idea of a marketing firm using AI to “detect relevant conversations via smartphones, smart TVs, and other devices” in real time—according to a since-deleted CMG blog post from November 2023 (still viewable via the Internet Archive’s Wayback Machine)—has raised alarms.

Read full article

Comments

© Getty

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