Apple surprised everyone with the power and performance of the M1 MacBook Air when it launched the laptop in late 2020. And more than five years later, those Macs show no sign of slowing down, handling everything users care to throw at them.

The Mac still boots almost instantly, races through daily tasks, offers battery life that puts even some newer Windows laptops to shame and, perhaps most importantly, still gives millions of users no compelling reason to upgrade. 

Why the MacBook Air is still going strong

The M1 wasn’t merely better than the Intel Macs it replaced. It delivered a dramatic step forward. Silent, fast, and with remarkable energy efficiency, these laptops have proved themselves to be more reliable and longer-lasting than almost any other notebook.

Apple has continued to deliver impressive improvements ever since the M1 Macs first appeared. The recently introduced M5 MacBook Air delivers double the multi-core and 50% better single-core performance than M1; that means it provides similar performance to the MacBook Pro of around three years ago. 

Apple Silicon has improved every single year and is now extremely powerful — so much so that Apple is about to sell 10 million units of the A-series MacBook Neo, a $599 machine with an iPhone-derived chip that delivers more performance than many mainstream users need.

Meanwhile, even when using a nearly-six-year-old MacBook Air, you still experience a fast browser, responsive Office apps, great battery life and powerful photo editing capabilities. 

To the Moon and back

At the high end of Apple’s range, you’ll find Macs so accomplished they can handle almost every imaginable professional task. It means that right now, today, Apple’s product range extends from good enough to simply amazing. 

Despite heavy marketing hype from competitors who boast of their own ARM-based competitors in similar price brackets, those PCs remain compromised in comparison, if only by their use of Windows, build quality, and overall higher running costs.

Think about it: All things being equal, if you gave a typical office worker an M1 MacBook Air and an M5 MacBook Air and asked them which models they were using, how long would it take them to figure it out? 

Sure, a highly experienced Mac user would likely know. But for a lot of people, the difference would be hard to spot because what they do on their computers just isn’t particularly demanding. 

Making people happy is good for business

Surely that’s bad for Apple’s business, right? I think not. It means Apple has created a huge population of happy Mac users who are still having a good time with the Mac they acquired in 2020. Those people tell other people about their experience, which helps evangelize the platform and can’t have hurt MacBook Neo sales this year. 

They also become more interested in other Apple products, which they can afford to invest in instead of investing in the standard PC “upgrade’”cycle. After all, if you have a platform that doesn’t need an upgrade every three years, you can spend your money on something else instead. For consumers, that might be AirPods and Apple services, while for enterprise professionals that investment might become an iPad or iPhone Pro. 

Apple doesn’t mind. It still makes bank.

The company generally finds that giving people what they want is good for business. It boosts customer satisfaction scores, reduces maintenance costs, and builds repeat customers.

That long replacement cycle delivers a second benefit, too. Apple talks extensively about sustainability. With the M-series Macs, it has achieved it. 

Sustainable technology

People use these laptops longer and get more value later when they sell them on. And when they eventually get returned for recycling, Apple can tear the machines down for parts as it works toward establishing circular manufacturing within the next four years.

The M1 MacBook Air might eventually be remembered not just as the first Apple Silicon Mac, but as representing the moment when ordinary people didn’t have to worry about performance anymore. That’s why the product refuses to die — not because it’s immortal, but because for millions of users it still does everything they need. And all the M- and A-series Macs that follow it do exactly the same thing.

One more thing, however: Intel Macs will no longer be supported by macOS 27 when it ships this year. Apple typically ends support for products around 6-7 years after it removes them from sale, so when will it end support for the M1? Potentially, not too soon.

Apple only stopped selling the M1 MacBook Air in 2024, which suggests support could continue until 2030 or 2031. So, if you bought an M1 MacBook Air in 2020, you’ve actually invested in something designed to work for you for a decade. Which PCs can truly deliver that?

No wonder the M1 MacBook Air refuses to die.

You can follow me on social media! Join me on BlueSky,  LinkedIn, Mastodon, and read The Core.

Apple will open the doors to developers at its Worldwide Developer Conference (WWDC) next week. Beyond a big push on AI and new OSes focused on stability and performance, what should developers expect? Mostly it’s about new APIs, Foundation Models, and App Intents; here’s what I’ve been able to figure out so far.

Foundation Models

Apple has been building new Apple Intelligence APIs. One way it is achieving this is to take models made with Google Gemini, then distill and shrink them to fit inside (and run on) its devices. The progression will be to introduce these as a new crop of Foundation models developers can use in their apps. There’s more:

• New APIs mean developers will be able to run Apple Intelligence tools such as summarization directly on the customer device, all offline, all private.
• Developers that use Apple’s standard text editing/entry views will gain access to improved Apple-developed tools inside their apps without custom-coding.
• Because intelligence takes place on the user’s device, neither developers nor users will need to pay for those AI tokens. This is a distinct cost and privacy-saving advantage for customers and developers.

App Intents: The next generation

Apple continues on its quest to convince developers to make features of their apps available for use via Siri with App Intents. Doing so requires developers to wrap their apps into semantic structures, enabling speech/text-based interaction. To help them achieve this, Apple is expected to introduce a complete redesign of its App Intents framework.

Speak as you wish

While users must say “Hey Siri” to invoke its attention today, the assistant will respond more dynamically to natural language. Combined with App Intents, that means users should be able to ask Siri to use a combination of apps to make things happen on the device.

A developer might build a travel app that can take an itinerary and hand it across to a budgeting tool, for example. The idea is that with a spoken or typed command, a person will be able to call on a collection of apps to identify the destination, create an itinerary, put together a to-do list, prepare relevant letters or emails, and assemble a budget — all invoked by the original command.

What about context?

We’re expecting Siri to become better at using the content of your screen, location, and other personal data as it seeks to provide more contextualized responses. We don’t yet know the extent or form in which Apple will make that information available to third-party developers to help contextualize their own apps. Apple’s focus on privacy matters a great deal, as does its relationship with regulators, some of whom will demand that data made available to Apple’s own apps be made available to third-party apps. These are important matters for Apple, app developers, and customers who want the convenience of AI without loss of privacy.

More consistent UI tools on Swift

Swift should get better at migrating legacy code, but the big speculation around it concerns Liquid Glass. Will Swift make it easier for developers to build consistent user interfaces that work properly across all Apple’s platforms? If it does, then it will help overcome one of the big criticisms of Apple’s liquid-inspired UI. Swift will also usher in the tools developers need to support agentic application coding.

Better vibes for Xcode

Vibe coding is everywhere, including within Xcode, which is expected to gain improved contextual and predictive understanding to help boost developer productivity. Xcode could also  introduce improved real-time architectural debugging hints, aiming to make it easier for developers to build bug-free apps.

A Mac you can wear: Vision OS

All the AI enhancements made available across Apple’s other products will also be offered to visionOS. That access takes the headset another step closer to becoming the Mac you wear like sunglasses.

Elsewhere

• A new Camera API means developers can build specialized, interactive buttons that users can deploy directly within the native iOS Camera interface. This should be a great way to use more sophisticated camera apps more naturally.
• Wallet Pass means apps will be able to ingest things like barcodes or gym passes for use within Wallet.
• Icon Composer might offer more tools designed to promote consistency.

Intel finally retires

Apple will abandon Intel support in macOS 27, which means developers will likely end support for legacy Intel applications in response.

After the gold rush

Once the lights go down on WWDC, Apple’s real test will be to see if its announcements help make AI useful, private, and affordable to developers and their customers. After all, if Apple gets AI right on a platform basis, it should be able to offer the kind of on-device intelligence no one else can match, at no charge to developers or users — a move that might yet kick-start AI innovation across its platforms. This will provide a moat around the Apple ecosystem, inside which developers can explore new potentials for AI to give customers the tools they need at costs they can afford.

You can follow me on social media! Join me on BlueSky,  LinkedIn, Mastodon, and MeWe.