On today’s prancing episode of Quick Charge, the prancing horse people at Ferrari have released a world of firsts: the first-ever electric Ferrari, the brand’s first 5 passenger sedan, AND the first car designed by legendary Apple designer Jony Ive.
more…Ferrari (RACE) shares dropped 6.27% in Milan trading on Tuesday, falling to €290.55 and wiping out roughly £3 billion in market cap a day after Maranello unveiled the Luce, its first all-electric car.
The reaction online was overwhelmingly negative — the design got compared to a Honda Accord, an Apple Store minivan, and a luxury toaster. Investors clearly took the temperature of the internet and ran. But we’ve seen this exact movie before — when Ford put the Mustang badge on an electric SUV.
more…Ferrari unveiled the Luce today in Rome, completing a three-act reveal that started with specs last October and continued with the Jony Ive-designed interior in February. The Italian automaker flew me to Rome for the launch, and I got about 30 minutes to explore the vehicle up close, though I couldn’t drive it.
What I found was a car that challenges just about every assumption of what a Ferrari should look like, who should sit in it, and how it should sound, while being unmistakably, stubbornly Ferrari in the ways that matter most: emotions.
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O primeiro elétrico da Ferrari chegou com mais de 1.000 cavalos, 550 mil euros de preço, e uma tempestade de memes, críticas ferozes e até rivais a aproveitar o momento. A estreia do Luce foi tudo menos silenciosa.
The post Ferrari Luce: o primeiro elétrico da marca foi revelado em Roma e a internet não perdoou appeared first on Tek Notícias.
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