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A new EV brand backed by 5 companies wants to shake up Japan’s cheap mini car market

27 May 2026 at 18:37

BYD isn’t the only Chinese brand that wants to crack open Japan’s kei car market. Five companies, including China’s Chery Automotive and Japanese car parts giant Autobacs Seven, launched a new EV brand that will launch its first vehicle next year with prices on par with gas cars.

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