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AI scammers outperform humans when it comes to building trust

31 July 2026 at 15:01

The notion that scammers can use AI to sharpen their deceptions, polish their language, and lubricate their banter with victims is now a reality for anyone fighting the fraud operations that steal tens of billions of dollars a year worldwide. But can AI fully replace a human scammer, autonomously building the web of deception leading up to the fake investment that defrauds the mark? One study's experiment suggests that it canβ€”and may even be able to carry out the majority of that long con more effectively than humans.

Researchers from four universitiesβ€”Amrita Vishwa Vidyapeetham in India, Foscari University of Venice, the University of Melbourne, and Ben Gurion University of the Negevβ€”carried out a broad study on the use and potential of generative AI chatbots in the growing scam industry centered around a form of fraud known as β€œpig butchering,” text-based romance scams that eventually shift to fake crypto investments that steal as much as six-figure sums from victims. In their study, the researchers pitted AI chatbots directly against humans in a simulation of the scamming processβ€”or more specifically, the long, trust-building conversations that eventually lead up to soliciting a fake investment from the scam’s target.

They found that for the relationship-establishing stages of the scamβ€”the stage that in real-world scams typically represents the longest part of the interactions with the victim, often stretching to monthsβ€”an AI chatbot performed remarkably effectively, successfully impersonating a human and by some measures outperforming the real human β€œscammers” in their experiment.

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