The partnership, a first of its kind for the artificial intelligence company, will use the prediction market’s data to power some search results about the soccer tournament.

The experimental app, internally called “Arena,” would be independent of Facebook and Instagram. It could compete for attention with Polymarket and Kalshi, the biggest prediction markets.

The app would be independent of Meta's other social media offerings, although sources told the NYT that those social sites could direct users to engagement with the app.

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