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Dell Pro 5 Webcam 2K Review: So you can look good in office

13 September 2026 at 15:00

Just because you're in the office doesn't mean you might not still need to be on camera — so I guess it's not too surprising that some of the best webcams are made specifically for the office. Or that Dell is the one to make them.

Dell's new office-oriented 2K webcam, the Dell Pro 5 (WB526), is a small, lightweight webcam that records video at 2K QHD / 30fps, 1080p / 30fps, and 720p / 60 and 30fps. It sports a Sony sensor and has a 78-degree field of view, 2x digital zoom, and an autofocus lens with a maximum aperture of f/2.0. As for its "office-friendly" features, it's compatible with Windows Hello, and it has an "anti-theft interface" and comes with a lockable cable that you can attach to a loop on the non-detachable USB-C cable. It also has some intelligent features, such as smart auto-exposure, AI auto-framing, and face tracking, as well as a built-in omnidirectional microphone that doesn't sound quite as terrible as most built-in webcam mics. It's available now for $119.99, though it's currently on sale for $114.99.

Design

The Dell Pro 5 webcam is a small oval-shaped webcam with a non-detachable USB-C cable (which comes with a built-in USB-A adapter. It has a lightweight black plastic body, measuring about 2.28 inches (57.9mm) wide by 1.7 inches (43.18mm) deep, and is 1.4 inches (35.56mm) high. It's a fairly small webcam — not quite as small as the YoloLiv YoloCam S3, but close. It also has a physical lens shutter, which you can open and close via a small switch on top of the device. It's not the most elegantly implemented lens shutter we've ever seen, but it does the job perfectly well.

Dell Pro 5 Webcam 2K
Tom's Hardware
Dell Pro 5 Webcam 2K
Tom's Hardware
Dell Pro 5 Webcam 2K
Tom's Hardware
Dell Pro 5 Webcam 2K
Tom's Hardware

Like many lower-cost webcams, its cable is not detachable — it's a 5-foot (1.5m) rubber USB-C cable with a built-in USB-C to USB-A converter attached to one end. It's not a particularly thick cable, but it's stiff enough (and the webcam is lightweight enough) that it does influence the webcam's position, and bumping it can cause the webcam to accidentally move and mess up your framing.

Dell Pro 5 Webcam 2K
Tom's Hardware
Dell Pro 5 Webcam 2K
Tom's Hardware

The Dell Pro 5 comes with a sturdy detachable monitor mount that attaches to the bottom of the webcam via a strong magnet. (The webcam also has a standard tripod mounting point, should you want to use it with a different camera mount.) The mount is surprisingly hefty — it weighs about 4.7 ounces (133g), which is nearly twice the weight of the webcam itself, which weighs around 2.57 ounces (73g). It's a pretty standard monitor clip mount, with a lip that goes over the edge of your monitor and an adjustable, rubber-coated "foot" that sits on the back of your monitor to hold the webcam in place.

The mount allows you to tilt the webcam forward up to 90 degrees, which will probably be useful for the webcam's document-reading feature. It also allows you to swivel the webcam almost 90 degrees in either direction, so it's actually pretty flexible for a mount included with a more budget-friendly webcam. It does not have a tripod mounting point on the bottom, however, so you won't be able to take advantage of this flexibility away from your PC.

Dell Pro 5 Webcam 2K

(Image credit: Tom's Hardware)

In the box, the Dell Pro 5 comes with its detachable monitor mount and a locking mechanism for those of you who work in insecure office environments (or, I suppose, for those who might travel and work from co-working spaces, I guess). The locking mechanism is designed to slide through a loop on the cable.

Specs

Resolution FPS

2K QHD / 30fps; 1080p / 30fps; 720p / 60fps, 30fps

Diagonal Field of View

78, 65

Zoom

2x digital

Autofocus

Yes

HDR

Yes

Microphone

Omni-directional

Connection

Wired (USB-C)

Mount

Universal clip

Dimensions

2.28 x 1.7 x 1.4" / 57.9 x 43.18 x 35.56mm

Weight

7.41oz / 210g (with mount)

Software

Dell Display and Peripheral Manager

Special Features

Lock

MSRP / Price at Time of Review

$119.99 / $114.99

Release Date

June 2026

Well-lit Performance

The Dell Pro 5 is a 2K webcam that outputs video in 2K UHD at 30fps — it's not 4K, but it should give you more detail and better image quality than a standard full HD 1080p webcam, even if most streaming and video conferencing services limit your outgoing stream to 1080p or lower.

For our well-lit performance test, I tested the Dell Pro 5 webcam in a fully-lit setting. From the front, I have two professional lights (a ring light on the right side and a key light on the left side), as well as four monitors (three 27-inch monitors and one 34-inch widescreen monitor), plus ambient lighting from various peripherals, including my desk. Behind me, there are two desk lamps, and overhead I have an arching floor lamp. There is no uncontrolled light in my home office, and it's a pretty bright scenario. (All of my test photos are taken with Windows' native camera app for consistency, but please note that test photos are mainly for illustrative purposes and the conclusions drawn are based on extensive testing.)

Dell Pro 5 Webcam 2K
Dell Pro 5Tom's Hardware
Dell Pro 5 Webcam 2K
Dell Pro (WB5023)Tom's Hardware
Dell Pro 5 Webcam 2K
Elgato NeoTom's Hardware

The Dell Pro 5 performed pretty well in our well-lit scenario, though the color balancing seemed to wash me out slightly and the picture wasn't quite as crisp as I would have liked. That said, this is exactly the kind of picture I look for in an office-oriented webcam — bright and evenly-lit, if a little flat, for a more "professional" appearance (and so it can do things like read text and scan documents). It's not the most cinematic, dramatic, or flattering image from a webcam, but it should work very well in a professional setting.

Low-Light Performance

For our low-light test, I turned off all of the lights in my home office except for one 27-inch monitor, on which I had a window open with Google's homepage (mostly white) filling half the screen and the Windows 11 Camera app filling the other half. This is basically a completely dark scenario with only my (admittedly, relatively large) monitor for lighting.

Dell Pro 5 Webcam 2K
Dell Pro 5Tom's Hardware
Dell Pro 5 Webcam 2K
Dell Pro Webcam (WB5023)Tom's Hardware
Dell Pro 5 Webcam 2K
Elgato NeoTom's Hardware

The Dell Pro 5 performed about as well as I expected in this scenario — it was able to pick up more detail in the dark than most 1080p webcams, though its low-light performance is far from what I'd call "good." This was more noticeable in moving video, however, as the video was extremely grainy with large artifacts (this photo actually makes it look much better than it was). The Dell Pro 5 does have HDR, but this didn't seem to make a significant difference in the low-light picture quality.

By comparison, the Dell Pro (WB5023) webcam did a better job with balancing light in the low-light scenario, though it picked up the same amount of detail. The Elgato Neo, which is a budget 1080p webcam, did a much better job of balancing light in this scenario, but its picture was also extremely grainy.

Overexposed Performance

For our overexposed performance test, I turned off most of the lights in front of me (save for one 27-inch monitor) and left the lights behind and above me turned on. This is actually one of the most likely scenarios for webcam users, as offices tend to be generally well-lit environments, but without dedicated camera-focused lighting aimed at the user.

Dell Pro 5 Webcam 2K
Dell Pro 5Tom's Hardware
Dell Pro 5 Webcam 2K
Dell Pro Webcam (WB5023)Tom's Hardware
Dell Pro 5 Webcam 2K
Elgato NeoTom's Hardware

The Dell Pro 5 performed adequately in our overexposed performance test: it managed to balance light fairly well (every webcam struggles with this), but its auto color balancing was definitely off. Both the Dell Pro (WB5023) and the Elgato Neo did a much better job with color balancing in the overexposed scenario, especially with the default settings.

Features and Software

The Dell Pro 5 is configurable via Dell Display and Peripheral Manager, which lets you adjust the webcam's image settings and toggle on various features such as face tracking, HDR, and auto exposure. You can also set up features such as gesture control and Windows Hello from this app, as well as Document View, which can be configured to automatically turn on when you tilt the camera down at least 60 degrees and show a rectangular document.

Dell Pro 5 Webcam 2K

(Image credit: Tom's Hardware)

While the Dell Display and Peripheral Manager does have a lot of settings you can adjust, including brightness, sharpness, contrast, saturation, and vibrance, I found that adjusting the settings didn't actually seem to do much for the picture. Turning the saturation down to 0%, for example, gave me a slightly desaturated image — not a completely black-and-white one. I also found it frustrating that there was no way (at least as far as I could see) to minimize the app to your system tray.

The Dell Pro 5 has a built-in omni-directional microphone for when you have absolutely no choice other than to use your webcam's built-in mic. The mic wasn't the worst I've heard on a webcam — it managed to pick up my voice pretty clearly, and didn't make me sound like I was yelling through an underwater tunnel — but it wasn't great, either. It should work fine if you've got nothing else on hand to speak into, but it's not a microphone I'd recommend.

Bottom Line

The Dell Pro 5 webcam is definitely designed for office use — and for an office-oriented webcam, it's not bad. But if you're looking for something easy to use and cheap enough that your coworkers aren't going to try to steal it, I'd probably recommend the Elgato Neo over the Dell Pro 5 — after all, the Elgato Neo retails for $60 and can currently be found for about half that, which means the Dell Pro 5 is more than four times as expensive.

The Dell Pro 5's 2K resolution might come in handy if you're the type of person who's constantly showing documents over video calls, but Razer's Kiyo X also has a 2K resolution and retails for $100 (and can currently be found on sale for around $75). The Dell Pro 5 isn't a bad webcam, but you don't need to pay $120 for similar quality.

Thrustmaster Airbus Add-On Grip with AVA Joystick Base Review: A First-Class Flight Experience

13 September 2026 at 14:00

The past few years have been an exciting time for flight simulation hardware. Established brands and newcomers alike have introduced a wide range of new products, making it easier and more affordable than ever to build a capable home cockpit.

Thrustmaster has long been one of the leading names in flight simulation hardware. Its HOTAS Warthog has been a staple in home cockpits since its release, earning a reputation for its robust construction. In 2024, Thrustmaster introduced the AVA Joystick Base, bringing several notable improvements over the Warthog base. Until recently, however, there wasn't a dedicated Airbus grip compatible with the AVA base.

In this review, we'll be taking a look at the recently released Thrustmaster Airbus Add-On Grip paired with the AVA Joystick Base. We will put both the grip and the base to the test using the Fenix A320 in Microsoft Flight Simulator 2024.

Inside the Box

Thrustmaster Airbus Add-On Grip with AVA Joystick Base
Tom's Hardware
Thrustmaster Airbus Add-On Grip with AVA Joystick Base
Tom's Hardware

The Airbus Add-on Grip contains the grip itself, the A400M module, and a button cover.

The AVA Base contains the joystick base, two sets of two cams (Aero and Jet), three sets of two springs (Soft, Medium, and Strong), three masks (Small, Medium, and XL), two Allen keys, and one detachable USB-C cable.

  • Airbus Add-on Grip Dimensions: 3.1 inches / 78 mm wide, 3.3 inches / 83 mm deep, 7.7 inches / 195 mm tall. Weight: 0.4 lb / 203 g.
  • AVA Base Dimensions: 4.3 inches / 108 mm wide, 6.7 inches / 170 mm deep, 2.8 inches / 72 mm tall. Weight: 2.4 lb / 1,069 g.

Thrustmaster also sent us an AVA Base Plate for easier desktop mounting, along with AVA Dual Pitch Cam. The Dual Pitch Cam contains two FBW (fly-by-wire) cams which are meant to simulate the sensation of a fly-by-wire aircraft.

All of these products are sold separately.

Airbus Add-on Grip Specs

Z-Axis

Twist axis with mechanical lock

Sensor Technology

Hall Effect

Physical Layouts

Dual mode: A300 series, A400M

Platform Compatibility

Windows 10/11 – MSFS, X-Plane

Base Compatibility

AVA Base, Sol-R, Warthog MKII

Construction

Plastic

Software

Thrustmaster T.A.R.G.E.T

Dimensions (LxWxH)

3.1 x 3.3 x 7.7 inches / 78 x 83 x 195 mm

Weight

0.4lbs / 203g

MSRP

$129.99

Release Date

July 2026

AVA Base Specs

Sensor Technology

Hall Effect

Connectivity

Wired connection via detachable USB-C to

USB-A cable

Platform Compatibility

Windows 10/11 – MSFS, X-Plane

Customization

Modifiable axis curves (cams), resistance (springs),

deflection travel (masks), and damping

Construction

Plastic outer shell

Metal top plate

Software

Thrustmaster T.A.R.G.E.T

Dimensions (LxWxH)

4.3 x 6.7 x 2.8 inches / 108 x 170 x 72 mm

Weight

2.4lbs / 1,069g

MSRP

$299.99

Release Date

May 2024

Customization

Thrustmaster Airbus Add-On Grip with AVA Joystick Base

(Image credit: Tom's Hardware)

One of the primary goals of the AVA Base is to provide a high degree of customization, allowing users to tailor the joystick to their preferred flying experience. The interchangeable cams let you adjust the axis curve, different springs allow you to fine-tune resistance, and the various deflection masks can be used to limit the range of travel.

The user manual includes recommended configurations for different types of aircraft. Since we’re testing the Airbus Add-On Grip, we’ll configure the AVA Base for an airliner-style feel. According to the manual, this involves using the Jet Cam with the Medium spring. However, as mentioned earlier, Thrustmaster also provided us with a pair of FBW cams that are designed to deliver an even more authentic experience by simulating the control feel of a fly-by-wire aircraft, such as those in the Airbus A3XX family.

The AVA Base also comes with T.A.R.G.E.T (Thrustmaster Advanced pRogramming Graphical EdiTor), which is an application that allows you to further tune the feel of the axes and access advanced profiles created by the Thrustmaster community.

Like the AVA Base, the Airbus Add-On Grip also offers several customization options. For example, it includes a module and button cover that transform the grip from an A3XX sidestick into an A400M sidestick. Additionally, the Z-axis can be locked out using an integrated mechanical lock, preventing unintended twist inputs.

Overall, customizing the base and the grip was very straightforward.

Build Quality

Thrustmaster Airbus Add-On Grip with AVA Joystick Base
Tom's Hardware
Thrustmaster Airbus Add-On Grip with AVA Joystick Base
Tom's Hardware
Thrustmaster Airbus Add-On Grip with AVA Joystick Base
Tom's Hardware

The AVA Base has a premium feel, with a high-quality plastic outer shell complemented by a metal top plate. The are only two drawbacks. On its own, the base is not stable enough to handle larger stick inputs. We therefore recommend pairing it with the optional AVA Base Plate, which significantly improves stability. Additionally, the base does not include enough damping out of the box, causing the stick to wobble if you move it with a finger. This is not noticeable during normal flight, but stronger damping would have been a welcome inclusion. Thrustmaster offers additional dampers, which are sold separately, that address this issue.

The Airbus Add-On Grip is designed as a 1:1 replica of the Airbus A3XX sidestick, closely matching the shape and ergonomics of its real-world counterpart. In its standard airliner configuration, it features the signature red autopilot disconnect button. It also includes an interchangeable module and removable button cover, allowing it to be converted into an A400M-style sidestick.

Both the AVA Base and Airbus Add-On Grip use Hall effect sensors with 16-bit precision. The base employs them on the X and Y axes, while the grip uses them for the twist (Z) axis and integrated mini-stick.

How Does it Feel?

The first thing that stood out was how much more authentic the AVA Base felt compared to the Thrustmaster Warthog. Unlike the Warthog, there is no noticeable center detent as you pass through the neutral position. Resistance increases progressively as the stick moves farther from center, resulting in smoother and more natural control inputs.

Compared to the Thrustmaster TCA Airbus Sidestick, the AVA Base also has less overall travel on both the X and Y axes, with a progressively increasing resistance rather than the TCA's more linear feel. Based on previous experience with an A320 simulator, this behavior closely matches the feel of the real Airbus sidestick, making the controls feel more authentic.

The Hall effect technology and 16-bit precision of the AVA Base also allow the user to make very fine and precise inputs. In normal conditions, that is exactly how one would fly an Airbus - using small, deliberate sidestick movements.

The Airbus Add-On Grip captures the look and feel of the real Airbus sidestick, with ergonomics that make it feel instantly familiar to anyone who has flown or used an Airbus simulator.

Microsoft Flight Simulator 2024 Testing

We tested the AVA Base and Airbus Add-On Grip in Microsoft Flight Simulator 2024 using the Fenix A320. While there are several Airbus aircraft available for MSFS 2024, we chose the Fenix because it offers one of the most accurate flight models and flight dynamics for an Airbus plane in the sim, making it the best platform for evaluating Airbus flight controls.

We also tested with a pair of FBW cams designed to replicate the feel of an Airbus fly-by-wire sidestick. However, based on our experience with an A320 simulator, we found that the standard Jet cams included with the AVA Base felt more authentic. The FBW cams introduced a more noticeable center detent, whereas the Jet cams provided a smoother transition through center, more closely matching the feel of a real Airbus sidestick.

We tested the base and stick in three difference scenarios:

  1. Basic maneuvering. Flying at 5,000 feet, we performed gentle turns and pitch changes to evaluate the precision of the base during small, accurate control inputs.
  2. Turbulent approach. We performed an approach into Las Vegas under hot, windy conditions with strong updrafts and downdrafts. This scenario required larger, more frequent control inputs to assess the resistance and how the base handles turbulence and rapid corrections.
  3. Curved approach. Finally, we flew the RNAV Visual approach to Runway 1R at San Francisco International Airport. This approach is available in MSFS 2024 if you use the Navigraph database, but it is missing the RF leg between the waypoints KLAUS and SQIRL, so we added it to the navigation database of the Fenix A320 ourselves. The procedure features a sweeping right-hand arc that continues until roughly one mile from the runway threshold, requiring the aircraft to remain in a turn at very low altitude. The approach demands precise tracking of the flight path while also requiring a smooth, accurate transition to the runway centerline after the final waypoint. This scenario tested both the precision and responsiveness of the AVA Base.

Basic Maneuvering

While flying at 5,000 feet, we were impressed by the AVA Base’s precision when making small adjustments to both pitch and roll. Compared to the Warthog and TCA Airbus Sidestick, the AVA Base allowed for significantly finer roll inputs, making it easier to make small corrections and maintain a precise flight path.

When controlling vertical speed through pitch adjustments, we were able to consistently achieve the desired climb or descent rate within approximately 100 feet per minute, demonstrating the level of control possible with the high-resolution sensors.

Turbulent Approach

Landing in Las Vegas during the summer can be a challenging experience. The combination of extreme heat, strong winds, and thermals along the approach path can create significant turbulence, resulting in a much less stable approach. Microsoft Flight Simulator 2024 is able to replicate these conditions through its Live Weather system. While it is important to avoid overcorrecting and creating pilot-induced oscillations, these conditions require more frequent and sometimes larger control inputs than a typical approach.

The AVA Base handled this turbulent approach very well. The conditions forced us to make slightly larger inputs, so we felt the progressive resistance of the base as we moved further from center, which felt authentic. We were also able to make very quick corrections to counter the turbulence and keep the aircraft on the published approach path.

Curved Approach

Thrustmaster Airbus

(Image credit: Tom's Hardware)

During the RNAV Visual approach to Runway 1R at San Francisco International Airport, we were able to precisely track the sweeping right-hand arc all the way to the final waypoint, SQIRL. Once established at SQIRL, the AVA Base’s responsiveness allowed us to smoothly align with the runway centerline.

Other products, including the Warthog and TCA Airbus Sidestick, produced more noticeable jerky movements during this approach, which is likely due to lower precision around the neutral position.

Overall Thoughts

After putting the AVA Base and Airbus Add-On Grip through extensive testing, we came away extremely impressed with the experience. As competitors have continued to close the gap with Thrustmaster Warthog — and even surpass it — the AVA Base represents a return to the level of quality and refinement we have come to expect from the brand.

The AVA Base delivered exceptional precision, smooth control, and an authentic Airbus-like feel across a variety of challenging flight scenarios. The addition of the recently released Airbus Add-On Grip finally allows users to pair this high-end base with a dedicated airline-style sidestick, making it a compelling option for anyone who regularly flies Airbus aircraft.

The biggest obstacle is the price. The level of engineering and build quality comes at a premium, which may put the AVA Base and Airbus Add-On Grip out of reach for many users. However, for those looking for a high-quality Airbus stick and willing to invest in a premium setup, the Thrustmaster AVA Base paired with the Airbus Add-On Grip is a compelling option.

Apple’s A20 Pro rewrites the rules for chip design — again

11 September 2026 at 16:36

IDC analyst Francisco Jeronimo said something interesting following the iPhone Duo introduction on Wednesday: “Apple showed up years after everyone else, yet it walks in and sets the rules.”

He’s right. From the IP resistance to the little touches that set the new foldable apart from most of the competition, Apple has set expectations for the entire market, and while competitor Samsung is trash talking the foldable, even it stands to benefit from the millions Apple is about to sell. Apple is, after all, allegedly paying Samsung $250 for each iPhone Duo display.

But it is not just the rules concerning foldables the company has now defined; it has also set the standard competitors must follow in chip design with its A20 Pro, a super-powered processor that delivers noticeable performance improvements even compared to last year’s iPhone 17. 

What’s new in the chip?

With six CPU cores, seven GPU cores and a new Dual 16-core Neural Engine, the new chip boasts numerous improvements compared to the A19 Pro, not the least of which is that it’s the first 2nm chip Apple has put inside a smartphone. These enhancements bestow it with a series of superlatives:

  • Memory bandwidth is 50% higher than last year’s chip.
  • GPU graphics performance increases up to 40% over the A19 Pro.
  • AI performance is expected to double.

These are all significant improvements that make for noticeable experience boosts for anyone using one of these phones. Prosaically, I anticipate first reviews will celebrate how fast and responsive these devices are, and this will be most evidenced in tasks such as video capture and photography. Pictures will capture more swiftly, open faster, and edit features will become (and already are) more advanced and sophisticated than before. Apple spent ample time celebrating the iPhone 18 Pro series for the new frontiers in digital photography they open up, and not just because of the new reflexive lens.

The point is that the devices have the horsepower to get through computationally intensive tasks, including AI, thanks to the Neural Engines and GPU.

Thermal management is the icing on the quake

What those tasks have in common is heat, which Apple’s product designers have addressed in two critical ways: liquid cooling and processor design.

The processor design is the important thing, because in this case Apple has moved away from the InFO POP packaging of the A19 Pro in which the DRAM is stacked above the chip. It’s now embraced a side-by-side design it described as “inspired by” M-series Apple Silicon.

That works because placing both components alongside each other, rather than in a perpetual embrace, reduces the overall temperature of both by putting a little space between them. As Apple explained it, this Wafer-level Multi-Chip Module (WMCM) approach means the memory gets out of the way of the processor, allowing the latter to make direct contact with the vapor chamber cooling system.

In layman’s terms, it means both memory and chip can perform more intensively while being more efficiently cooled, a move that helps Apple’s iPhone meet those astonishing performance achievements. The vapor chamber is also bigger, made of new material with three times the surface area of before, making it even better at cooling the device.

It also means Apple has achieved a lot of things competitors have not, most particularly in packaging, the use of 2nm chips in a mass market product, and overall design.

That’s where it gets interesting. Both Qualcomm and MediaTek now plan to follow in Apple’s footsteps with the adoption of 2nm chips and side-by-side packaging.

Digitimes suggests it is a move others will follow, as vendors work furiously to ensure their hardware can run AI effectively on device, which iPhones already do. Apple, of course, already knows its Macs, iPhones, and iPads have been designed from the ground-up to support on-device AI as it works to provide the world’s best mass market platforms for secure and private use of the tech.

Friends don’t let friends bet against Apple

All the same, even at the microprocessor level, it’s hard to ignore that where Apple goes, others follow — even while where others go, Apple frequently follows later, but seems to do it better. It has never been a company to bet against, after all. People really should stop doing that.

Please subscribe to my daily, human-curated Apple-related news headline feed at The Core, or follow me on BlueSky, LinkedIn, or Mastodon.

Libernovo Omni Pro Review: Cooler than you think

10 September 2026 at 14:06

Libernovo is still basically brand new to the gaming chairs market — the company just released its first chair a little over a year ago. But the original Libernovo Omni was impressive: lightweight, dynamically ergonomic, and comfortable enough to supplant my ride-or-die Herman Miller Aeron for several months. Now Libernovo is branching out (sort of), with variations on its original Omni. There's a cheaper, less-techy version (the Omni SE), a fancier version with a built-in fan (the Omni Pro), and a sturdier version for people who are between 5 feet 10 inches and 6 feet 7 inches, weighing up to 399 pounds (181kg).

We're taking a look at the Libernovo Omni Pro, which is the more premium version of this already fairly pricey chair. It's got a few upgrades from the original Omni, including a reinforced aluminum alloy base and more durable fabric, as well as a built-in seat ventilation fan that works... surprisingly well, considering it doesn't blow air toward you but rather draws it away from you. As the fanciest Omni variation, the Omni Pro is, of course, pricier than the original Omni, but not by too much — its retail price is listed at $1,299, but that seems to be permanently discounted to $1,109. That's for just the chair itself; Libernovo also sells it bundled with a corresponding StepSync footrest for $1,183 (MSRP: $1,497), and with an extra battery for $1,247 (MSRP: $1,596).

Assembly

The Omni Pro does require some assembly: It's more complicated to assemble than most gaming chairs, as it has some electronics built-in. But it's also easier to assemble than most gaming chairs, as it's fairly lightweight and none of the pieces are oversized or unwieldy.

Libernovo Omni Pro
Tom's Hardware
Libernovo Omni Pro
Tom's Hardware
Libernovo Omni Pro
Tom's Hardware

The chair comes with everything you need to assemble it, including work gloves (not really necessary, but a nice touch, I suppose), a hex screwdriver, and hardware packaged in individually-labeled bags. The instructions are printed on a giant box insert, which is fairly easy to follow (though I still felt like the illustrations could have been explained slightly better). The chair also comes with a separate user manual and a setup manual to help you calibrate the chair for the first time.

Libernovo Omni Pro

(Image credit: Tom's Hardware)

The chair took me about 20 minutes to put together on my own.

Design and Construction

The Omni Pro looks very similar to the regular Libernovo Omni — it's a compact, lightweight office chair with an articulated backrest that's designed to move with your body as you move and shift your weight in the chair. It's a pretty compact chair, relatively speaking, but it does have a “spine” that holds the backrest together, as well as a headrest that can be moved forward/backward, and so it takes up more space (at least, behind you) than you initially expect.

Libernovo Omni Pro

(Image credit: Tom's Hardware)

The Omni Pro comes in two colors, graphite (dark gray) and glacier (light gray, almost white). Our review unit came in graphite, with dark gray upholstery, a dark gray frame, a black wheelbase, and silver (plastic) accent buttons / knobs. The Omni Pro features new fabric upholstery — Gabriel Atlantic fabric, which is more durable and (I guess) breathable than that of the original Omni. The fabric does look and feel more durable and premium, but it's slightly more abrasive than the original fabric. It didn't cause me any real discomfort, but I also didn't sit on it for very long with bare skin.

Libernovo Omni Pro
Tom's Hardware
Libernovo Omni Pro
Tom's Hardware
Libernovo Omni Pro
Tom's Hardware

The upholstery and the wheelbase — which is made of hefty aluminum alloy — are the main noticeable design differences between the Omni Pro and the original Omni. The aluminum wheelbase does add some weight to the chair, bringing its total weight up to 55.8 pounds (25.31kg), which is heavier than the original Omni's weight of 48 pounds (21.77kg) — but still isn't particularly heavy for a chair, let alone a gaming chair.

The Omni Pro also has an extra button under its left armrest, to control the underseat ventilation fan (tapping the button toggles through the fan's settings — slow, fast, and off).

Specs

Upholstery

Gabriel Atlantic Fabric

Total Height (with base)

47.83 - 52.17 inches / 121.49 - 132.51 cm

Floor to Seat Height

19.09 - 23.43 inches / 48.49 - 59.51 cm

Armrest Adjustments

4D

Recline

105 - 160 degrees

Backrest Length

21.26 inches / 54 cm

Backrest Width (Shoulder Level)

13.5 inches / 34.29 cm

Seating Area Width (Point of Contact)

17.72 inches / 45 cm

Seating Area Width (total)

21.46 inches / 54.5 cm

Seating Area Depth

17.72 inches / 45 cm or 18.9 inches / 48 cm

Armrest Width

3.94 inches / 10 cm

Armrest Height

7 - 10.25 inches / 17.78 - 26.04 cm

Max Recommended Weight

300lbs / 136kg

Weight

55.8lbs / 25.31kg

Warranty

6 years (frame); 2 years (electronics)

MSRP / Price at Time of Review

$1,299 / $1,109

Release Date

June 2026

Comfort and Adjustments

The Libernovo Omni Pro is a surprisingly comfortable chair — just like the original Omni — thanks to its dynamic, ergonomic articulated backrest and various adjustments. It's more of an office chair than it is a gaming chair, but it does offer a full 160-degree recline — though it's an active recline, meaning you need to be sitting in the chair for it to happen (as opposed to many gaming chairs, which are similar to car seats).

Libernovo Omni Pro
Tom's Hardware
Libernovo Omni Pro
Tom's Hardware

The Omni Pro's adjustment levers are mainly located under the seat on the right side. There's a dual lever / switch that controls chair height and recline position — pulling up on the front side of the lever lets you adjust height, while pulling up on the back side of the lever locks the maximum recline. While the original Omni had four recline positions, the Omni Pro has five — and believe it or not, this makes a big difference. Whatever fifth position they added is the position I wanted on the original Omni, I guess (the recline positions lock at 105, 115, 125, 135, and 160 degrees).

Libernovo Omni Pro

(Image credit: Tom's Hardware)

Under the dual lever / switch, there's a knob that controls tilt tension, which is how much tension you'll feel when you recline. Turning the knob clockwise increases tension and turning it counter-clockwise decreases it. There seems to be a pretty wide range of tilt for this chair, so you may need to turn it several times to get the tension to your liking.

Libernovo Omni Pro

(Image credit: Tom's Hardware)

There's also dynamic, adjustable motorized lumbar support, which is controlled via the buttons on the inside of the left armrest. There are two arrow buttons for making the lumbar support firmer (forward) or... less firm (backward), and there's also a spinal massage button that triggers a five-minute spinal massage / stretch (using the chair's lumbar support) when pressed. While I like the Omni Pro's lumbar support, and found it very comfortable, it's worth noting that it's not vertically adjustable — so while it worked well for me, it may not work quite as well for someone with different body proportions.

Libernovo Omni Pro

(Image credit: Tom's Hardware)

Speaking of which, I'm about 5 feet 7 inches and 130 pounds, and the Omni Pro seemed perfect for me — not too big or heavy, and easy to adjust and move around in. The chair is rated for up to 300 pounds (136kg), and it seems sturdy enough — though I'm not sure how well the electronics will hold up if someone who weighs closer to that is using the spinal stretch feature regularly. My husband, who's 5 feet 11 inches and around 180 pounds definitely seemed a little too big for the chair (he has very long legs, though, and the chair's maximum depth of 18.9 inches (48cm) was still a little short for him).

In addition to the lumbar support, the Omni Pro has a ventilation fan under the seat. Unlike the other chairs we've seen with built-in fans, such as DXRacer's Martian Pro Red Triangle or Cougar's NxSys Aero Chair, this fan doesn't blow toward you to cool you off — instead, it removes hot air (I guess?) from around you by blowing away from you. I was skeptical, too, but it actually seems to work... pretty well. I guess there's a lot of heat trapped in the seat, because it instantly felt cooler even on the lower setting.

Libernovo Omni Pro
Tom's Hardware
Libernovo Omni Pro
Tom's Hardware

The fan runs on the same battery pack as the motorized lumbar support, and Libernovo says you'll get up to 9 hours of continuous fan usage on the higher setting, and up to 36 hours on the lower setting, and there's also a built-in sensor in the seat that automatically switches the fan off if you stand up (and switches it back on again when you sit back down). I could definitely hear the fan on both the high and low settings, but it faded pretty quickly to background noise on the lower setting. Also, the fan definitely seems to take up some space, because the seat on the Omni Pro is less padded than the seat on the Omni. I could feel the chair's frame through the seat, which wasn't a problem for me but may not be quite as comfortable for someone who's heavier.

Libernovo Omni Pro

(Image credit: Tom's Hardware)

Like the original Omni, the Omni Pro has 4D armrests that adjust four directions: up/down, forward/back, left/right, and angle in/out. There's a lever under the outside of each armrest that you can press to adjust the armrests up/down. To adjust the armrests forward or backward, you just slide the tops (no button/lever necessary); same with adjusting the angle. Bringing the armrests closer to you involves pulling them inward, tilting them toward you. I don't love the way the armrests end up angled toward your body as a result of this, but I also don't ever find it necessary to adjust the width of my armrests so it wasn't an issue.

Libernovo Omni Pro
Tom's Hardware
Libernovo Omni Pro
Tom's Hardware

The Omni Pro also has an adjustable head/neck rest, which is curved to fit the curve of your neck/spine. The neck rest is height-adjustable and can be moved forward/back to suit your needs (or removed entirely).

Libernovo also sent us the corresponding StepSync Footrest, which is a dual height footrest with both a bottom shelf for resting your feet on when you're sitting upright and a padded upper shelf for when you want to recline. It's not a particularly high-tech footrest, but it's sturdy enough and it matches the chair, and it's a nice addition to the entire setup if you snag it in the bundle.

Bottom Line

Libernovo's Omni Pro managed to surprise me — I already liked the original Omni, and the Omni Pro's seemingly gimmicky seat ventilation fan worked better than I expected it to. The Omni Pro is a comfortable ergonomic chair that will fit pretty easily into most gaming setups (especially if you don't have the space for a giant racing-style behemoth), but the issue of longevity that we had with the original Omni carries over.

The Omni Pro has even more potentially breakable technology inside it, and the warranty on electronics is a mere two years — and remember, if the electronics in this chair stop working then you can no longer adjust the lumbar support. The chair itself has a six-year warranty (up from the original Omni's five years), which is on par with other gaming chair companies, but is still only half that of Herman Miller's 12-year warranty.

And while the Herman Miller x Logitech G Vantum has been fluctuating in price, it's still less than the Omni Pro.

Qualcomm’s next Snapdragon mobile chip comes into focus with on-device AI

10 September 2026 at 14:01

Qualcomm is taking an unusual approach to the launch of its next-generation premium Snapdragon mobile platform this year. Instead of holding everything for its annual Snapdragon Summit in Maui happening later this month, the company has been methodically disclosing the architecture that will power the next wave of flagship Android phones over the past couple of weeks.

First, the company disclosed its new Oryon CPU architecture, followed by a major overhaul of its Adreno GPU. Today, Qualcomm is detailing the next-generation Hexagon NPU that will serve as the platform’s primary AI engine.

Taken together, the disclosures give us a pretty good picture of where Qualcomm is going before we even know the chip’s official name.

There is obviously a strong performance story here, anchored by a 5GHz CPU, but the more interesting theme running through the architecture is memory locality and specialized AI acceleration. Qualcomm is trying to keep more data close to the compute resources that need it, while distributing AI workloads across the CPU, GPU and NPU.

These architectural changes are important as the company continues to drive on-device AI beyond relatively simple generative features toward more persistent, agentic workloads.

Oryon hits 5GHz, bolstered by FlexCache

Qualcomm disclosed in August that its next Oryon CPU will be the first mobile CPU to reach 5GHz. The eight-core design includes two 5GHz Prime cores and six Performance cores, with Qualcomm attributing the frequency gains to its fully custom Oryon microarchitecture, an in-house Arm-based CPU design that gives the company full control over the cores, cache and memory hierarchy, branch prediction and CPU subsystem.

The 5GHz headline is certainly going to get attention. However, Qualcomm’s new FlexCache architecture may ultimately have a larger impact on sustained performance. FlexCache allows Oryon’s Prime and Performance cores to tap into the same shared cache pool, with capacity dynamically allocated based on the workload. So rather than a demanding core being limited to a fixed slice of cache, it can draw on more of the available pool when needed. This keeps larger working data sets close to the CPU cores and reduces high-latency trips out to system memory.

This approach should benefit everything from gaming and multitasking to content creation, but it also aligns well with agentic AI workloads, where tasks may move through several stages of processing and across different CPU cores. The basic goal is straightforward: keep the CPU fed and avoid expensive trips to external memory.

Qualcomm’s next-gen Adreno GPU adds dedicated AI engines

Qualcomm’s next disclosure focused on graphics, where the company is making one of the more significant changes to its Adreno GPU engine in recent years. The new GPU adds dedicated Adreno Matrix Cores for running AI models directly inside the graphics pipeline. They’re paired with 18MB of Adreno High-Performance Memory, or HPM, which provides low-latency local storage for tile-based rendering, frame buffers and GPU compute.

Qualcomm claims HPM provides a 12% power improvement compared to its previous-gen Snapdragon 8 Elite Gen 5.

The more visible feature for users, however, may be Adreno Neural Fusion, which combines AI super resolution, neural processing and frame generation in a unified graphics pipeline. There are obvious parallels here to what NVIDIA, AMD and others are doing with neural rendering on the PC, though Qualcomm’s next-gen Snapdragon SoC has to operate within a much tighter mobile power envelope.

Qualcomm claims enabling Neural Fusion reduces power consumption by up to 40% in its internal testing using the company’s Dragon Alley graphics demo. That’s an impressive number, though as always, we’ll want to see how the technology behaves across actual shipping games and devices before drawing any definitive conclusions.

Qualcomm has also helped integrate Neural Fusion technology into Unity and Unreal Engine, which may ultimately be just as important as the underlying hardware. Developer adoption determines whether features like this become meaningful platform advantages or just another tick box on a spec sheet.

Qualcomm’s Hexagon NPU is being reworked for agentic AI

Qualcomm Snapdragon at work: The agentic loop, drawn on the die.

Qualcomm

The most recent disclosure centers on Qualcomm’s Hexagon NPU, where the broader architecture starts to come together. The company’s next-generation Hexagon introduces a new Element Accelerator designed for transformer workloads, alongside its existing vector and scalar processing resources. Qualcomm says the new block is optimized for fast action loops, key-value (KV) cache acceleration and context lengths of up to 32K.

Hexagon is also getting 50% more shared memory, and again, that memory complement is important. Model state, context and KV-cache data can generate substantial memory traffic, particularly with larger language models. Keeping more of that data close to the NPU can reduce latency and power consumption. Qualcomm says the architecture is designed for long-context reasoning, multimodal models, concurrent agents and low-latency action loops.

For INT4 quantized models, the company claims up to a 50% improvement in pre-fill performance versus its previous-generation Snapdragon 8 Elite Gen 5. Qualcomm is also targeting Mixture-of-Experts, or MoE, models as large as 30 billion parameters. In its example, the company points to a 30B model that activates only about 3 billion parameters during a given token-generation step. That selective approach is a natural fit for the tight power and memory constraints of a handset.

Qualcomm isn’t suggesting that a smartphone will simply run a 30B dense model entirely from DRAM, however. By activating only the experts needed for a particular task, MoE architectures can dramatically reduce active compute and memory bandwidth requirements, potentially making much larger classes of AI models practical on mobile hardware.

Qualcomm’s next-gen Snapdragon mobile impact

There is a larger competitive story here as well. For years, flagship smartphone competition largely came down to CPU, GPU, modem performance and power efficiency. AI is now another major area of differentiation, and Qualcomm is clearly designing its next-gen Snapdragon mobile platform around this need.

Apple has the advantage of controlling its silicon, operating system and software stack end-to-end. MediaTek continues to push aggressively into premium Android devices as well. Qualcomm’s response is to make its custom Oryon CPU, Adreno GPU and Hexagon NPU work more like a fully integrated compute platform, tuned for modern AI and agentic workloads.

This is a solid advantage for Android handset OEMs because many don’t have the resources to engineer this level of silicon integration themselves. Qualcomm can effectively provide its Android OEM partners, including Samsung, Xiaomi, Honor and others, with a common hardware foundation for on-device AI, advanced graphics and agentic computing. It also gives Qualcomm another way to defend its premium Snapdragon position.

The company’s custom Oryon architecture now spans smartphones and Windows PCs, and soon servers, while AI acceleration is distributed across its CPU, GPU and NPU. For business users, that could mean more AI processing happens locally, reducing cloud and network dependence, improving response times and keeping more potentially sensitive data on-device. And for IT organizations, Qualcomm now has an opportunity to provide a more consistent AI compute foundation across Windows PCs with Snapdragon X and premium Android handsets.

There is still plenty we don’t know, however. Qualcomm hasn’t disclosed the complete SoC specifications, final performance or power characteristics, or which devices will ship with it initially. Many of these AI experiences will also depend heavily on Android, app developers and the models themselves.

The new 5GHz mobile CPU may generate the biggest headline at Snapdragon Summit, but the more important developments may be what sit around it: more local memory, specialized AI acceleration and tighter integration between the CPU, GPU and NPU.

If Qualcomm can translate this architecture into better sustained performance, enhanced power efficiency and useful on-device AI experiences, it could strengthen its position in premium Android phones while putting more competitive pressure on Apple. For business users, the payoff could be more capable local AI without sacrificing the performance and battery life expected of a flagship device.

That is the part I’ll be watching most closely when the complete silicon picture is unveiled at Snapdragon Summit later this month. And I may even get some hands-on time with it in some benchmarks, as we have in years past, so we shall see.

AULA V1 Gaming Mouse Combines Lightweight Design With Competitive-Level Features

10 September 2026 at 10:07

Gaming mice have changed significantly in recent years. Instead of simply adding more buttons or aggressive designs, many modern players are looking for a better balance between speed, precision, comfort and wireless flexibility.

The AULA V1 gaming mouse follows this trend with a lightweight 55g body, a PAW3311 optical sensor, dual 1000Hz polling support and three connection modes. Designed for PC and laptop gamers, the mouse aims to deliver a responsive experience while remaining comfortable during long gaming sessions.

Rather than targeting only professional esports players, the AULA V1 focuses on a broader group of users who want a fast and reliable gaming mouse without dealing with excessive weight or unnecessary complexity.

Lightweight 55g Design Focuses on Faster Movement

Weight has become one of the most important factors in gaming mouse design.

The AULA V1 weighs approximately 55g, placing it in the lightweight gaming mouse category. A lower weight can make quick movements easier, especially in fast-paced FPS games where players frequently perform rapid aiming adjustments.

A lighter mouse also reduces the amount of physical effort needed during extended sessions. For gamers who use low sensitivity settings and rely on larger arm movements, reducing unnecessary weight can improve overall control and comfort.

However, lightweight design is not only about reducing numbers. The shape, balance and grip style also determine whether a mouse feels comfortable.

The AULA V1 uses a versatile ergonomic shape designed for different grip methods, including palm grip, claw grip and fingertip grip. It is recommended for small to medium-sized hands, making it more suitable for users who prefer a compact gaming mouse design.

PAW3311 Sensor Delivers Accurate Tracking

At the center of the AULA V1 is the PixArt PAW3311 optical sensor.

The sensor supports up to 12,000 DPI, with tracking performance reaching up to 300 IPS and acceleration up to 35G. These specifications provide enough adjustment range for different gaming styles, from precise aiming in competitive shooters to faster cursor movement in everyday applications.

DPI flexibility is especially useful because different games require different sensitivity settings.

A competitive FPS player may prefer a lower DPI setting for accuracy, while strategy games, productivity tasks or large-resolution displays may benefit from higher sensitivity.

Instead of forcing users into one performance profile, the AULA V1 gives players more freedom to customize the mouse according to their preferences.

Dual 1000Hz Polling Rate Keeps Wireless Performance Competitive

Wireless gaming accessories have improved significantly, and many players no longer want to sacrifice performance for convenience.

The AULA V1 supports a 1000Hz polling rate in both wired and 2.4GHz wireless modes. This means the mouse can report its position frequently, helping maintain a responsive connection during gameplay.

For competitive gaming, consistency is often more important than simply chasing the highest specification number.

A stable 1000Hz polling rate combined with a lightweight body and accurate sensor creates a balanced setup for players who want a fast response without being restricted by a cable.

Tri-Mode Connectivity Makes It More Versatile

One of the biggest advantages of the AULA V1 is its tri-mode connection system.

The mouse supports:

  • USB-C wired connection
  • 2.4GHz wireless connection
  • Bluetooth connection

This allows users to switch between different scenarios more easily.

For gaming desktops, the 2.4GHz wireless mode provides a cleaner setup without the limitations of a cable. When battery charging is needed or maximum stability is preferred, users can switch to wired mode.

Bluetooth connectivity expands compatibility with laptops and other devices, making the AULA V1 more practical than a mouse designed only for gaming PCs.

Built for Long Gaming Sessions

A gaming mouse is not only judged by performance numbers. Comfort becomes increasingly important when users spend several hours playing or working.

The AULA V1 combines its lightweight construction with an ergonomic body design to reduce fatigue during extended use.

Its compact dimensions of approximately 94mm × 62.7mm × 38.5mm make it easier to control for users who prefer smaller mice.

The design is especially suitable for players who prefer quick movements rather than the heavier, larger shapes often found on traditional gaming mice.

Reliable Switches and Custom Control Software

The AULA V1 uses AULA’s custom MCU system and gaming switches rated for approximately 10 million clicks.

While click lifespan does not directly determine gaming performance, durability is important for users who frequently play competitive games where thousands of clicks can accumulate over time.

The mouse also supports AULA’s proprietary HUB driver software, allowing users to adjust settings and customize the experience according to their needs.

Battery and Everyday Wireless Convenience

The AULA V1 includes a built-in 300mAh battery, allowing it to operate as a wireless gaming mouse without requiring constant cable connection.

Battery capacity is only one part of wireless mouse performance. Actual usage time depends on factors such as connection mode, polling rate and lighting settings.

For users who switch between gaming and everyday computer use, the combination of wireless freedom and USB-C charging provides a more flexible experience.

AULA V1 Specifications

Feature Details
Model AULA V1
Sensor PAW3311 Optical Sensor
Maximum DPI 12,000 DPI
Tracking Speed 300 IPS
Acceleration 35G
Polling Rate 1000Hz wired / 1000Hz wireless
Weight About 55g
Battery 300mAh
Connection USB-C wired / 2.4GHz wireless / Bluetooth
Switch Lifespan 10 million clicks
Driver AULA HUB Driver
Size 94 × 62.7 × 38.5mm
Recommended Hand Size Small to medium

Specifications are based on the current product listing and may vary depending on regional versions.

Who Should Buy the AULA V1 Gaming Mouse?

The AULA V1 is a good match for users who want:

  • A lightweight mouse for FPS and competitive gaming
  • Wireless freedom without giving up 1000Hz polling
  • A compact ergonomic design
  • Multiple connection options for PC and laptop use
  • A balance between gaming performance and daily productivity

It may not be the ideal choice for users who prefer large ergonomic mice designed for bigger hands or those looking for advanced features such as adjustable weights, many programmable buttons or premium flagship sensors.

Final Thoughts

AULA V1 gaming mouse focuses on the areas that matter most for modern gaming: low weight, accurate tracking and flexible connectivity.

Its 55g design makes fast movements easier, while the PAW3311 sensor and dual 1000Hz polling rate provide the responsiveness expected from a modern gaming peripheral. The addition of wired, 2.4GHz wireless and Bluetooth modes also makes it practical beyond a single gaming setup.

For gamers looking for a lightweight, versatile and affordable gaming mouse, the AULA V1 offers a balanced combination of performance and everyday convenience.

The post AULA V1 Gaming Mouse Combines Lightweight Design With Competitive-Level Features appeared first on IGeeKphone China Phone, Tablet PC, VR, RC Drone News, Reviews.

Macs don’t just do AI, they’re replacing the cloud for it

4 September 2026 at 16:08

I surprised myself this morning when I came across an interesting Apple-commissioned report — Rethinking critical AI infrastructure — I’d not seen before. It looks at the shifting expectations for AI infrastructure and recognizes that enterprise users want (and need) secure, on-device AI solutions for critical parts of their business.

That’s why tens of thousands of companies are already investing in Macs, because they recognize that Macs do indeed do AI. The study, published earlier this year and put together by Omdia, reflects insights gathered across 1,500 conversations with enterprise tech leaders and practitioners, noting that for many in business the current cloud-based approach to AI fails to deliver on three key metrics:

  • Costs: Current pricing models seem unsustainable. Particularly when it comes to agentic AI, costs climb fast and business users need to get those costs under control. 
  • Security: Even the most secure cloud services include some degree of data risk. When it comes to using AI for regulated data in industries such as healthcare, business users need much more security than the cloud inherently provides. After all, data that is not transmitted will not leak in transmission.
  • >Capacity>: Workload requirements change and capacity needs to scale. That can boost the cost of accessing additional cloud capacity, or impose limitations in the event it can’t be found. It’s also true that while frontier models can provide all the bells and whistles of AI for advanced tasks, the vast majority of the AI work does not require anything near as much power. As Omdia explains: “57% of enterprise models are under 10 billion parameters, well within the capabilities of modern devices like MacBook Air or the entry-level MacBook Pro.”

What they think

As you might expect, the researchers believe on-premises AI set-ups respond to all three needs; not only that, but once you’ve coughed up cash for the necessary computational infrastructure, you don’t have to pay much more. “On-device infrastructure has near-zero marginal cost after initial investment, enabling unlimited experimentation without budget constraints,” the report said. 

Basically, once you’ve invested in on-premises capacity, you can divert mundane AI tasks to those machines for processing — limiting costs, boosting security and releasing capacity, turning to cloud-based models only when higher end AI solutions are required. While that’s good news for Apple, that’s bad news for many AI companies’ revenue models. (Perhaps they should have recognized that even the most advanced LLM’s will run on a standard iPhone eventually.)

The other advantage is that if AI is not used as widely as expected across a company, the same hardware can be used for other company tasks.

What’s actually happening

Enterprises already using AI are learning these lessons, which is why we see more of them buying Macs for these tasks. They do so because Apple’s computers deliver the computational power and performance to run AI effectively, from chip design to power consumption to the OS itself. Apple has intentionally built its platforms to be the best in class for running AI on device, and the Unified Memory architecture Apple has created in Apple Silicon scales really well, meaning you can run ever larger LLMs on Macs. 

It’s not just Macs, either. An iPad can run up to 14 billion parameter models quite happily; a Mac Studio reaches 480 billion; and a cluster of four Mac Studios will take you all the way to 1.6 trillion parameters using off-the-shelf cables.

To put that into context, Omdia found that 57% of the AI models typically used by the enterprise come in at under 10 billion parameters, which implies that enterprises could run a huge chunk of their AI tasks on an iPad, an iPhone, and certainly on a Mac. The ability of Apple’s ecosystem to scale is precisely why most AI developers at frontier model companies already use Macs. “Organizations that build AI solutions in-house adopt Mac for AI workloads at nearly double the rate of organizations buying commercial solutions,” the report explained.

The takeaway

Apple is emerging as an important component of an overall ecosystem for applied AI in the enterprise — or anywhere else — challenging frontier models with a scalable, controllable, economical, and secure approach to deployed AI that delivers most of the bang expected for the enterprise buck. 

While Apple paid for the report, that doesn’t necessarily invalidate its conclusions, which are not myopic around the Apple platform. Apple does not replace everything else, it just becomes one of the pillars to build success with AI. Companies can use other AI services and solutions, but they’ll want Macs along for at least some of the ride. And as the models themselves evolve and become slimmer and more refined, the platforms that run them best will deliver the advantage business users need.

Now, we need Apple to develop tools for the management, deployment, and governance of these solutions.

Please subscribe to my daily, human-curated Apple-related news headline feed at The Core, or follow me on BlueSky, LinkedIn, or Mastodon.

Nvidia lets you build your own AI clusters locally with PAIR software

4 September 2026 at 15:00

Nvidia has released a free tool that will enable users to build an AI inferencing cluster from disparate PCs on the same network, accessible from a single interface.

Released as a beta, Nvidia Personal AI router (PAIR) connects devices running Windows, macOS or Linux to process AI inferencing workloads privately.

While the system is aimed primarily at home users, it could find favour with enterprises looking to put idle desktop compute capacity to use.

PAIR works with DGX Spark desktop supercomputers, PCs containing RTX GPUs, and some MacOS devices. The systems in the cluster run tasks in parallel, but PAIR does not turn them into a virtual GPU, Nvidia said.

The beta version of Nvidia PAIR is available for download now.

This article first appeared on Network World.

Turtle Beach Command Series KB5 Review: A touchscreen and a numberpad in one keyboard?

9 August 2026 at 16:02

We've seen a keyboard with a built-in macro pad, and a keyboard with a touchscreen and a separate, add-on numberpad, but what if you want a keyboard with a numberpad and a built-in macropad without having to spend an extra $100?

I guess that's why there's the Turtle Beach KB5 — a full-size, wired mechanical keyboard with low-profile switches, an 8,000 Hz polling rate, and a built-in 2.4-inch touchscreen that functions as a mini macro pad (with six buttons). It's got the built-in numberpad, unlike the Corsair Galleon 100 SD and the Turtle Beach KB7, as well as the touchscreen / macro pad, though its version is about half the size. Still, maybe that's all you really need. The KB5 is also significantly cheaper than both of those keyboards, which retail for $300 and $200, respectively.

The Turtle Beach KB5 is available now, in black, for $149.99.

Design and Construction of the KB5

The KB5 is a full-size low-profile wired mechanical gaming keyboard with extra macro keys, a volume roller, and a full-color 2.4-inch touchscreen in the upper-right corner (above the 10-key numberpad). It has a roomy layout and is slightly larger than the average full-size keyboard, measuring approximately 18.78 inches (477 mm) wide by 6.89 inches (175 mm) deep. It's 1.06 inches (27mm) thick at its thickest point, including the keycaps.

Turtle Beach KB5

(Image credit: Tom's Hardware)

The KB5 has a silver brushed-aluminum top plate with a coppery accent in the upper-left corner. It has a sturdy metal roller bar on the top toward the left side — though it's not really close enough to the left side to be in the corner, and I found it a bit awkward to have to reach over my function row to use the roller. I would have preferred it in a corner or even on the side, like the volume roller on the NZXT Function 2. It's a nicely-built roller, however — thick, metal, clickable, and with etched diagonal lines for grip.

Turtle Beach KB5
Tom's Hardware
Turtle Beach KB5
Tom's Hardware
Turtle Beach KB5
Tom's Hardware
Turtle Beach KB5
Tom's Hardware

The keyboard also has a row of five macro keys on the left side, as well as a 2.5-inch color touchscreen in the upper-right corner, above the 10-key numberpad. The touchscreen bumps up past the rest of the keyboard — the touchscreen side is just under 7 inches deep, while the other side is about 6.25 inches deep — so it doesn't cut into your keys. The KB5 has a full function row, a full 3x2 navigation cluster, arrow keys, and a full 10-key numberpad, along with the standard alphanumeric keys.

Turtle Beach KB5
Tom's Hardware
Turtle Beach KB5
Tom's Hardware

The KB5 features Turtle Beach's (formerly Roccat's) signature aesthetic — an open board with flat, shallow keycaps that leave the switch exposed, which makes for both easy cleaning and brighter, more visible RGB lighting. The keycaps are low-profile double-shot PBT, with shine-through legends; the board comes with four textured keycaps that you can use to replace the W/A/S/D keys (or, I guess, any four keys) for better recognition.

Turtle Beach KB5
Tom's Hardware
Turtle Beach KB5
Tom's Hardware
Turtle Beach KB5
Tom's Hardware

The bottom of the board is plastic, with six rubber anti-slip pads and two sets of plastic flip-out feet for angling the keyboard toward you. It's a fairly lightweight keyboard, weighing just under 2 pounds (1.96lbs / 887g), not including the wrist rest (which weighs an additional 7.5 ounces / 213g). This is about the same as the Logitech G515 Lightspeed, though the G515 is a TKL while the KB5 is full-size (plus a touchscreen and macro keys).

Turtle Beach KB5

(Image credit: Tom's Hardware)

In the box, the KB5 comes with a plastic wrist rest, a 5.9-foot (1.8m) USB-C to USB-A cable, four textured keycaps for replacing the W / A / S / D keys, and a keycap puller.

Specs

Size

Full-size

Number of keys

109

Switches

Titan Low-Profile (linear)

Backlighting

Yes

Onboard Storage

Yes

Dedicated Media Keys

Yes (volume roller, touchscreen)

Game Mode

Yes

Additional Ports

0

Connectivity

Wired (USB-C)

Cable

5.9ft / 1.8m USB-C to USB-A

Keycaps

ABS

Construction

Plastic chassis
Aluminum top plate

Software

Swarm II

Dimensions (LxWxH)

18.78 x 6.89 x 1.06 inches / 477 x 175 x 27 mm

Weight

1.94lbs / 880g

MSRP

$149.99

Release Date

May 2026

Typing and Gaming Experience on the KB5

The KB5 comes with Turtle Beach's Titan low-profile linear switches, which are rated for up to 50 million keypresses and have an actuation point of 1.2mm and a force of 42gf. These are traditional low-profile mechanical switches — not magnetic Hall Effect switches like you'll find on the KB7 (and KP7). They're linear, which means a smooth keypress with no audible or tactile bump, and they're pre-lubed so they're pretty smooth.

While I'm not a huge fan of linear switches, the KB5's are quick and stable, and you get a decent little 'thunk' when you bottom out on the keyboard's aluminum top plate. The typing experience is very similar to that of the KB7, which is to say that it's very pleasant for a mainstream gaming keyboard with low-profile linear switches.

The keyboard has flat, shallow keycaps made of double-shot PBT. They have a slightly matte texture and should resist shine better than ABS keycaps, but I'm not fully convinced that'll be the case (maybe they just feel cheaper because they're thinner, overall, than regular keycaps, though). The keycaps are wide, with slightly curved tops, and the keyboard is roomy — I didn't have any problem getting used to the layout for the most part, though the extra row of macro keys on the left did throw me off a few times (this happens whenever there's an extra row of macro keys).

Turtle Beach KB5
Tom's Hardware
Turtle Beach KB5
Tom's Hardware

The touchscreen is located above the numberpad, and is fairly responsive. It responds to both taps and swipes (you can swipe through "pages" of controls / buttons), and I found the 2 x 3 layout a little more intuitive to navigate than the KB7's much larger layout — though still not as intuitive as it would be with tactile buttons, like the Corsair Galleon 100 SD has. In addition to the six customizable "buttons" on the touchscreen, there's also some other info displayed at the top — your current profile (you can switch between profiles by tapping this) and some keyboard info (e.g. numlock, caps lock, scroll lock).

The KB5 is also a solid keyboard for gaming, thanks to its quick, responsive linear switches and 8K polling rate. While it doesn't have magnetic switches like its pricier sibling, it does implement Turtle Beach's ReacTap, which is a software solution similar to simultaneous opposing cardinal directions (SOCD).

Features and Software of the KB5

Like all Turtle Beach products, the KB5 ships with firmware from 2001 (or at least it feels like it) and requires at least 16 mandatory updates before it can be used with the brand's Swarm II software. I'm exaggerating, of course — but not much.

Turtle Beach KB5
Tom's Hardware
Turtle Beach KB5
Tom's Hardware

Once I managed to get the KB5 up to date on firmware (and Swarm II up to date on software), I was able to customize the touchscreen, keyboard, and lighting. Swarm II is kind of mandatory for this keyboard, as you can't really customize the touchscreen without it — and the touchscreen is a large part of the selling point here. There's not a ton you can do with the touchscreen that you can't do with regular keys, at the moment. There are options for keyboard / Windows / multimedia functions, opening apps and websites, and assigning macros. And there are a couple of "dynamic" options such as a timer setting and performance monitoring, but it's not a robust ecosystem like that of Elgato or Loupedeck. Still, it's probably enough to get you started, and the Swarm II app includes a handful of templates in case you're out of ideas.

Turtle Beach KB5
Tom's Hardware
Turtle Beach KB5
Tom's Hardware
Turtle Beach KB5
Tom's Hardware
Turtle Beach KB5
Tom's Hardware

Keymapping is pretty straightforward, and you can map keys to do most of what you can map the touchscreen to do (save for visual things, such as performance monitoring, obviously). You can record and save macros in the app and configure ReacTap. You can also customize the lighting from a handful of presets (or per-key, if you so desire). The keyboard can save up to five onboard profiles, which you can switch between by tapping the profile number in the upper-left corner of the touchscreen.

The Bottom Line

The KB5 is actually a pretty nice compromise, and I like it better than the pricier (and fancier) Turtle Beach KB7. I love having a built-in numberpad that doesn't cost an extra $100 to snap onto the side of the board, and the smaller touchscreen is actually more manageable to use quickly and without (really) looking. The KB5 may not have magnetic Hall Effect switches, but its low-profile linear switches feel and sound pretty good for a mainstream gaming keyboard. And at $150, it's basically half the price of the combined KB7 keyboard and KP7 numberpad.

Of course, if you're really dedicated to making your keyboard a streaming deck substitute, the Corsair Galleon 100 SD is the only real option. Not only does it have physical buttons, it also has knobs — and it's supported by Elgato's Stream Deck software, which is still the real differentiating factor for macropad and touchscreen devices these days.

Pulsar Feinmann F01 Noctua Edition Review: Extra cool

8 August 2026 at 14:08

There are plenty of ultra-lightweight gaming mice in our best gaming mice picks — but there aren't any that have a built-in hand cooler.

Pulsar recently released a collaboration with infamous air-cooling advocate Noctua — a beige and brown mouse full of top-tier hardware and holes and a built-in 40mm NF-A4x10 fan. For cooling your hand, not the hardware. This eSports-oriented gaming mouse features Pulsar's XS-2 sensor, which has a maximum resolution of 42,000 DPI and a maximum speed of 800 IPS, and can handle up to 70 G's of force. It also features up to an 8,000 Hz polling rate, and, of course, the built-in fan. It retails for the same price as the original Feinmann F01 gaming mouse, which is to say, it's pretty pricey at $179.99.

Design and Comfort of the F01 Noctua Edition

The F01 Noctua Edition is a lightweight wireless eSports gaming mouse with an ergonomic right-handed shape and a hole-filled chassis with a built-in fan. It comes in Noctua's signature beige-and-brown color scheme: The top part of the chassis is light beige, while the bottom and accents (side buttons, scroll wheel, Noctua's logo plate, and some interior elements) are brown.

Pulsar Feinmann F01 Noctua Edition

(Image credit: Tom's Hardware)

The F01 Noctua Edition has a right-handed, ergonomic shape with contoured primary mouse buttons and an off-center hump. It's a little smaller than most mainstream gaming mice, measuring 4.79 inches (121.7mm) long by 2.62 inches (66.5mm) wide and 1.7 inches (43.3mm) high at its thickest point. It weighs 2.57 ounces (73g), which is on the heavier side for what is supposed to be an ultra-lightweight eSports mouse. It's about an ounce heavier than the regular Pulsar Feinmann F01, which weighs 1.62 ounces (46g), thanks to the built-in fan.

Pulsar Feinmann F01 Noctua Edition
Tom's Hardware
Pulsar Feinmann F01 Noctua Edition
Tom's Hardware
Pulsar Feinmann F01 Noctua Edition
Tom's Hardware
Pulsar Feinmann F01 Noctua Edition
Tom's Hardware

The mouse features a matte chassis made of a carbon composite material for durability. The chassis is full of holes, but at least they serve a purpose (sort of) other than reducing weight and triggering your trypophobia: they're also there to keep your hand cool. In the center of the mouse you'll see a mini Noctua fan that directs air upward — toward your palm. You can activate this fan by holding down both side buttons and scrolling up. There are four different fan speeds, indicated by the small LED indicator light on the left side of the mouse, which you can cycle through by scrolling up or down with both. Holding down both buttons and scrolling down turns the fan off.

Pulsar Feinmann F01 Noctua Edition
Tom's Hardware
Pulsar Feinmann F01 Noctua Edition
Tom's Hardware

Button-wise, it's pretty standard: primary mouse buttons, two side buttons, a power button / DPI switch on the bottom, and a ridged, notched scroll wheel made of aluminum alloy. The mouse feels sturdy and the metal scroll wheel makes it seem a little fancier — it definitely looks and feels pretty premium. I did think the side buttons felt like they were placed a little too far back, but after comparing the F01 Noctua Edition with other mice, the actual issue is that the side buttons are larger than average — and this results in the back button sitting further back on the chassis. It wasn't a dealbreaker, but I found it mildly uncomfortable.

The bottom of the mouse features two large PTFE mouse feet at the top and bottom, as well as a strip of PTFE around the sensor. There are five geometric cutouts surrounding the sensor, as well as the power button / DPI switch.

Pulsar Feinmann F01 Noctua Edition

(Image credit: Tom's Hardware)

The mouse comes with a separate 8K polling dongle, which has two buttons (a programmable profile switch button and a DPI switch), and a 6-foot (1.8m) detachable, braided USB-C to USB-A cable. Both the dongle and the cable come in Noctua's signature colors (the dongle is brown and the cable has a beige fabric covering with brown accents).

Specs

Sensor Model

Pulsar XS-2

Max Sensitivity

42,000 DPI

Max Speed (IPS)

800 IPS

Max Acceleration

70G

Polling Rates

8,000 Hz

Programmable Buttons

5

LED Zones

0

Cable

USB-C to USB-A, braided,

Connectivity

2.4GHz wireless, wired (USB-C)

Measurements (L x W x H)

4.79 x 2.62 x 1.7 inches / 121.7 x 66.5 x 43.3 mm

Weight (excluding cable)

2.73oz / 73g

MSRP / Price at Time of Review

$179.95

Release Date

July 2026

Performance of the F01 Noctua Edition

The F01 Noctua Edition mouse features Pulsar's XS-2 optical sensor, which has a maximum resolution of 42,000 DPI and a maximum speed of 800 IPS, and can handle up to 70 G's of force. The mouse also features Pulsar's optical switches in its primary buttons (rated for up to 100 million clicks), and can get up to an 8,000 Hz polling rate. The sensor doesn't disappoint — its tracking was accurate and speedy in my tests, and it worked perfectly across a variety of surfaces (including glass). The only thing I can see affecting performance in this mouse is its weight — it's not heavy, but it's heavier than most of its competition.

As I mentioned earlier, at 73g the mouse is on the heavy side for an ultra-lightweight eSports mouse — and it's an entire ounce heavier than the fan-less version. I guess that makes sense considering... there's a fan inside it, but still. If you're looking for an ultra-lightweight gaming mouse and you're not particularly intrigued by the fan, there are lighter, cheaper mice out there, such as my favorite Razer DeathAdder V4 Pro, which weighs 56g and costs $169.99.

Pulsar Feinmann F01 Noctua Edition
Tom's Hardware
Pulsar Feinmann F01 Noctua Edition
Tom's Hardware

I'll admit I was a bit skeptical about the fan — I'm not really a person who suffers from sweaty palms while I'm gaming, however, so I'm aware I'm not the target audience. But as someone who is not the target audience, I have to say that the fan is actually pretty cool (pun intended). It's small, yes, but you can definitely feel it — and even though I don't sweat much, it still felt pretty good. The fan has four speeds, and the first two are practically silent. You can hear the two fastest speeds, but it's not particularly loud — you'll notice it, but those around you probably won't.

Activating the fan using the two side buttons and scroll wheel was easy enough, though the side buttons will activate when you press them, so it's not perfect. You can also turn on and adjust the fan speed in the software and/or you can program one of the buttons on the dongle to cycle through speeds.

If you do get sweaty palms while gaming, or you just happen to live and game in a hot environment, the fan in this mouse definitely works. It takes a toll on battery life, of course, but you can always plug it in. That said, that part of the mouse is practically non-existent, the holes are so big (it's even more full of holes than the Corsair Sabre v2 Pro Wireless MG). The structure of the mouse honestly keeps your hand — or at least your palm — pretty cool, even without a fan.

Features and Software of the F01 Noctua Edition

The F01 Noctua Edition is largely controllable via the hardware, which is nice. The fan can be activated and adjusted by holding down the two side buttons and scrolling, and DPI can be cycled through using the DPI switch button on the bottom of the mouse or the DPI switch button on the wireless dongle. The dongle also has a function button that cycles through onboard profiles by default — so you will need to connect to Pulsar's web-based peripheral software, Bibimbap, if you want to take advantage of this.

Pulsar Feinmann F01 Noctua Edition
Tom's Hardware
Pulsar Feinmann F01 Noctua Edition
Tom's Hardware
Pulsar Feinmann F01 Noctua Edition
Tom's Hardware
Pulsar Feinmann F01 Noctua Edition
Tom's Hardware
Pulsar Feinmann F01 Noctua Edition
Tom's Hardware
Pulsar Feinmann F01 Noctua Edition
Tom's Hardware

With Bibimbap — which you can connect to wirelessly — lets you remap keys (there are five programmable buttons, including the scroll wheel click) and has a built-in macro recorder. You can also adjust various settings, including DPI steps (up to 6), polling rate (ships with 1,000 Hz and goes up to 8,000 Hz), LOD or liftoff distance, and debounce time. You can also turn on the fan from this app, if you want. You can save up to five profiles directly on the mouse and cycle through them with the function button, or you can remap the function button to cycle through polling rate, LOD, debounce time, motion sync, turbo mode, and fan mode. That last one just does the same thing that holding down both mouse buttons and scrolling does, but it doesn't accidentally activate the side button functions.

Wireless Experience and Battery Life of the F01 Noctua Edition

The F01 Noctua Edition features two forms of connectivity: 2.4GHz wireless and wired (via USB-C). It doesn't have any RGB lighting, but it does have a built-in 40mm 5V PWM NF-A4x10 fan with four different speed settings. Oh, and an 8,000 Hz polling rate. Needless to say, its battery life varies quite a bit, depending on how you have it set up. Its built-in battery is 500mAh, which is... well, don't expect much when it comes to battery life. Based on my observations as I tested the mouse, I think you'll still be able to eke out a full day's worth of usage if you have the fan running at top speed, which is not a lot compared to most wireless mice, but not bad, considering.

Bottom Line

The F01 Noctua Edition is a very well-built lightweight gaming mouse, but its main selling point is definitely the built-in fan. And the built-in fan works pretty well — I was definitely impressed, even if I don't see myself using it very often (or at all, really). But if you don't need a mouse with a built-in fan, it's hard to recommend the F01 Noctua Edition over just about any other lighter, more affordable mouse, including Pulsar's own fan-free Feinmann F01. The Corsair Sabre v2 Pro Wireless, for example, weighs just 56g and has a shell full of holes, gets up to an 8,000 Hz polling rate and retails for $149.99.

Modder turns Steam Controller trackpad haptics into stereo speakers with custom HID tool — Wired connection transmits 16-bit audio that sounds surprisingly full

Valve's second-gen Steam Controller has been a major hit with the community thanks to the company's open approach to its hardware. Modders have already used the haptic motors inside to move it across a desk and charge automatically, while others have built their own open-source pucks. Now, a new project from Pixel1011, called "Steam Haptics Player," can turn these motors into a stereo speaker capable of playing music both wired and wirelessly.

For context, the Steam Controller doesn't have a speaker; there are two linear actuators under each trackpad that vibrate to provide haptic feedback. Previous projects have leveraged these components to make the controller vibrate in a certain way. Since vibrations are the basis of sound, Valve itself built a secret easter egg into the controller that randomly makes it do a Wilhelm scream when dropped from certain heights.

Pixel 1011 discovered that the haptic motors inside can be targeted with low-level HID (Human Interface Device) feature commands using HIDAPI. As such, Steam Haptics Player takes an audio file, downsamples it through FFmpeg, splits it into chunks of a PCM stream, and sends those packets directly to the controller, bypassing high-level software like Steam Input. The controller's firmware then feeds this raw data to the motors, at which point they vibrate to produce sound.

Because of the DIY nature of this process, bandwidth is an issue, especially wirelessly, since the puck isn't designed to carry audio data over its radio signal. This means the audio has to be compressed, and there's a limit to the overall quality the motors can transmit — 8-bit 8kHz (μ-law) over the puck and 16-bit 8kHz PCM over a wire.

Still, the 16-bit audio is enough to produce a surprisingly loud and balanced result that can deceive you as if it's coming from a speaker. The video at the start features Pixel1011 playing the song "Want You Gone" from the end credits of Portal 2, and you can hear the quality for yourself. There's a genuine low-end that you would never expect from a jerry-rigged setup like this, even if it's sitting on top of a towel on a flat surface to give it its best chance.

The wireless audio quality is rough in comparison; it crackles and pops and even cuts off in between because of the bandwidth limitations. Pixel1011 is using 8-bit mu-law companding here, which actually offers dynamic range similar to 14-bit audio while keeping the byte footprint of an 8-bit stream. Even through this compression, the puck is struggling, but the fact that this is even possible is still very impressive, and perhaps there's room for improvement down the line.

You can try Steam Haptics Player yourself on your own second-gen Steam Controller with pretty much any audio file in any format. Just download the archive from the GitHub repo, install FFmpeg (for transcoding, if you don't have it already), and run the program via a PowerShell window in the original directory. Detailed steps are on the linked GitHub page, but we don't know how this affects the controller's battery life. Just don't go all out with your Spotify playlist on these haptic motors.

Apple’s memory crisis is a big red flag for tech

5 August 2026 at 17:54

The memory crisis is getting worse for Apple, which is struggling to get enough memory chips together for its upcoming iPhone 18 Pro series smartphones. That’s according to tech journalist Tim Culpan.

As he details it, Apple and its assembly partners are still attempting to secure sufficient quantities of memory, and though they’re confident they can meet initial demand once the devices are introduced, they apparently remain concerned that wait times could rapidly extend as retail inventory evaporates.

Apple’s manufacturing process compounds the problem. The A20 processor is packaged with memory using a new TSMC process, meaning processors are reportedly piling up while manufacturers wait for memory chips. You should read Culpan’s report to get the full picture.

What’s the frequency?

You don’t need to read between the lines to see the challenge. Despite demand for TSMC’s new processors, Apple seems to have been able to secure the supply it needs. But when it comes to churning out the final packaged chips memory, supply constraints have created significant obstacles to producing in quantity.

This is bad for Apple, particularly as the challenge doesn’t appear to be confined to iPhones; customers are experiencing delays getting new Macs. “Many new orders are now not arriving until September,” Bloomberg’s Mark Gurman wrote earlier this week. 

It isn’t just Apple that will be impacted by the AI-driven memory drought. The scale of Apple’s orders is among the greatest in the industry, and if its product plans are feeling the pain, every other manufacturer will be feeling it as well.

Conscious uncoupling

This is certainly in tune with expectations voiced at the beginning of the year when Ranjit Atwal, senior director analyst at Gartner, warned: “This is the steepest contraction in device shipments witnessed in over a decade. Higher prices will narrow the range of devices available, prompting buyers to hold on to devices for longer, fundamentally altering upgrade cycles.”

Gartner in February predicted a 10.4% decline in global PC shipments and an 8.4% drop in smartphone shipments as a result. The analyst also predicted a 130% surge in combined memory and SSD storage prices by the end of this year, with steep product price increases to follow. Recent data from IDC, Gartner, Counterpoint, and Omdia confirm PC market declines, but only at around 4% (the estimates vary).

Today’s report from Culpan suggests we’ve not yet experienced the full extent of this decline — hinting that while the initial fall reflected price, the next impact will be defined by lack of supply. While this hurts big brands like Apple, smaller entities could be left high and dry. 

When the chips are down

It is interesting to reprise Atwal’s warning in February that, “the sub-$500 entry-level PC segment will disappear by 2028,” as this seems to be what’s happening. That’s something long-time Mac users like me find particularly ironic, given it was only this year Apple briefly offered up its superbly priced $499 MacBook Neo. The industry direction we’re seeing now suggests we’ll never see that again, though the success of that device gave Apple a phenomenal 28.7% increase in sales in its just-revealed June quarter.

Despite memory supply challenges, Apple seems to be faring fairly well, with market share increasing across its business. Counterpoint data reveals that Apple has achieved an astonishing 65% share of the premium smartphone market. In part, that’s because as an existing premium brand, Apple was able to better absorb rising memory costs through higher margins and reduced promotions. Realistically, this means we can expect an overall increase in iPhone prices when the new range is announced up to $300 more, Jeff Pu, of GF Securities, recently claimed. 

Building the moat

Once again, what’s sustainable but difficult for larger brands such as Apple is existential disaster for smaller players — and it’s only now a matter of time before we see some real blood. That’s particularly true in smart home and device markets, where manufacturers lack the margins to sustain higher memory prices while delivering products customers can afford. A recent Global Electronics Association report tells us 62% of electronics manufacturers are already experiencing constrained availability or extended lead times. It also tells us 82% expect rising prices, including 33% who cite a “significant increase.”

This is already being felt by consumer and business users, as networking equipment is experiencing significant shipping delays. So, while we may find ourselves waiting a month or more for an iPhone, the wait for new routers, external storage devices, and home automation systems could be even longer once available inventories disappear. 

This doesn’t appear to be a short-term challenge; a recent Digitimes report warns that vendors have already sold their entire allocation of memory capacity for 2027.

Don’t even get me started on the likely impact on the military and defense markets as high-performance memory, storage, and processor supplies become constrained. Just like declining river levels in Europe, lack of memory threatens severe disruption. With so much turbulence impacting the tech economy, all we need now is for one or more of theinvestor-supported AI companies that have helped create the memory shortages to default on loan payments.

Got to keep the customer satisfied

Eager to protect sales, Apple recently introduced the Apple Upgrade leasing service in the US. This should enable consumers to purchase new devices at prices more sustainable to them over time. Apple isn’t alone in taking such action, which will inevitably extend beyond America.

“OEMs are expanding financing, trade-in and buyback programs to improve affordability,” said Counterpoint’s Harshit Rastogi. “Samsung has also expanded its Galaxy Forever program to several markets to make flagship devices more accessible.” 

Such schemes are all well and good, of course. Consumers will embrace them in hopes of a better tomorrow. But the tech industry is not immune to the wider constellation of existential challenges impacting economic environments.

In the end, if Apple, the industry’s biggest buyer of advanced components, is struggling to secure memory, the rest of the electronics sector is likely to face even greater challenges. For consumers, the initial impacts will be longer waits and higher prices. But the longer term consequences could be slower innovation and increased consolidation across the industry.

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Sub-$400 Thunderbolt 5 dock roundup — Keychron and Plugable offer dual HDMI, but UGREEN takes top spot with an M.2 NVMe slot

Thunderbolt docks are an easy way to expand the number of available external ports for a laptop and have become quite popular in recent years. They are particularly beneficial with the best ultrabooks, which can sometimes be equipped with as few as just two Thunderbolt ports and no additional external ports for connectivity.

We’ve previously taken a look at some popular Thunderbolt 5 docks, with some costing as much as $650. This time around, we’re looking at some more affordable solutions, with all three of these units carrying a street price of less than $400. The UGREEN Revodok Maxidok has a street price of $389.99 after coupon, while the Plugable TBT-UDH2 and Keychron TB5D-1 are both available for around $350.

Plugable TBT-UDH2

Cost

$349.95

Front Ports

1x USB-C 10 Gbps (30W PD)

1x USB-A 10 Gbps

1x Thunderbolt 5 downstream (30W PD)

1x microSD UHS-II slot

1x SD UHS-II slot

1x audio combo jack

Back Ports

1x Thunderbolt 5 upstream (140W charging to host)

3x USB-C 5 Gbps

2x USB-A 5 Gbps

2x HDMI 2.1

1x 2.5 GbE

The Plugable TBT-UDH2 is a relatively compact Thunderbolt 5 dock that feels absolutely solid with its weighty aluminum chassis. The BT-UDH2 is designed to stand vertically (confirmed by the rubber feet at the base of the unit). However, there’s no reason why you wouldn’t be able to lay the unit on its side if you wanted to.

Thunderbolt 5 Docking Station Testing

(Image credit: Tom's Hardware)

As for actual ports, the TBT-UDH2 has two USB-C ports up front (one of which supports 30W PD), a single USB-A port, microSD and SD card slots, a 3.5 mm headphone jack, and a single downstream Thunderbolt 5 port (30W PD).

Moving to the rear of the unit, there are two more USB-A ports, three additional USB-C ports, two HDMI 2.1 ports, a 2.5 GbE port, and a Thunderbolt 5 upstream port for your laptop. And here lies my main complaint with the TBT-UDH2: it only has one downstream Thunderbolt 5 port, and it’s on the front. I would have liked to have seen at least two, with one on the front and one on the back. At this price point, having just one downstream Thunderbolt 5 port seems like a big miss.

Keychron TB5D-1

Cost

$349.99

Front Ports

1x USB-C 10 Gbps

2x USB-A 10 Gbps

1x microSD UHS-II slot

1x SD UHS-II slot

1x audio combo jack

Back Ports

1x Thunderbolt 5 upstream (140W charging to host)

2x Thunderbolt 5 downstream

2x USB-A 10 Gbps (15W PD)

2x HDMI 2.1

1x 2.5 GbE

The Keychron TB5D-1 is the other $350 Thunderbolt 5 dock assembled here today. It is similar in size to the Plugable dock, but is finished in natural aluminum. Keychron includes rubber feet on the bottom and one side of the dock, encouraging you to operate in either a vertical or horizontal orientation.

Thunderbolt 5 Docking Station Testing

(Image credit: Tom's Hardware)

You’ll find two USB-A and one USB-C port on the front, along with microSD/SD slots and a 3.5 mm headphone jack. Moving to the back, you’ll find two additional USB-A ports, two HDMI 2.1 ports, two downstream Thunderbolt 5 ports, and a Thunderbolt 5 upstream port for the host PC. For networking, there’s also a 2.5 GbE port.

UGREEN Revodok Maxidok

Thunderbolt 5 Docking Station Testing

(Image credit: Tom's Hardware)

Cost

$499.99

Front Ports

2x USB-C 10 Gbps (30W PD)

1x USB-C 10 Gbps

1x microSD UHS-II slot

1x SD UHS-II slot

1x audio combo jack

Back Ports

1x Thunderbolt 5 upstream (140W charging to host)

2x Thunderbolt 5 downstream

3x USB-A 10 Gbps

1x DisplayPort 2.1

1x 2.5 GbE

2x audio combo jack

Internal

1x M.2 NVMe PCIe 4.0 slot (supports up to 8TB)

The UGREEN Revodok Maxidok is the most expensive Thunderbolt 5 dock here, with a street price of around $390. However, you do get some added functionality for the $40 price difference. At first glance, the Revodok Maxidok looks like a Mini PC with its square-ish form factor. The aluminum body is finished in a combination of dark grey (upper half) and copper (bottom half).

Thunderbolt 5 Docking Station Testing

(Image credit: Tom's Hardware)

Unlike the other two docks, the Revodok Maxidok has an internal cooling fan mounted inside to help keep the electronics cool (Thunderbolt docks are notorious for their heat output). During normal operation, I couldn’t hear the fan running. I could only just barely hear it if I stuck my ear to the side of the docking station (which is, of course, not a typical usage scenario).

The front of the docking station houses microSD/SD slots, three USB-C ports (two of which support a total of 60W PD), and a 3.5 mm headphone jack. On the back, you'll find three USB-A ports, two more 3.5 mm audio ports, a DisplayPort 2.1 connector, two Thunderbolt 5 downstream ports, and one Thunderbolt 5 upstream port.

Thunderbolt 5 Docking Station Testing

(Image credit: Tom's Hardware)

The Revodok Maxidok also has one hidden feature. If you flip the dock over, it has a cover that's held in with one screw. Remove the screw, and you'll find an M.2 slot for adding an internal SSD (up to 8TB in capacity).

Thunderbolt 5 Dock Specs Comparison

Thunderbolt 5 Ports (Downstream)

USB-C Ports (Downstream)

Downstream USB-A Ports (Downstream)

HDMI

DisplayPort

microSD/SD slot

Ethernet

PCie 4.0 M.2 slot

UGREEN Revodok Maxidok

2

3

3

N/A

Yes

Yes

2.5 GbE

Yes

Keychron TB5D-1

2

2

4

Yes

N/A

Yes

2.5 GbE

N/A

Plugable TBT-UDH2

1

5

3

Yes

N/A

Yes

2.5 GbE

N/A

Thunderbolt 5 Dock SSD Performance Testing

We tested SSD performance of the three docks using a 1TB Micron 2500 Series PCIe 4.0 SSD (MTFDKBA1T0QGN-1BN1AABYY). The SSD is rated for sequential read speeds up to 7,100 MBps and sequential writes up to 5,800 MBps.

For baseline performance numbers, I tested the Micron 2500 using the onboard PCIe 5.0 M.2 slot on an Asus Z890 Creator WiFi motherboard. For testing with the Keychron TB5D-1 and the Plugable TBT-UDH2, I used an Orico Thunderbolt80G enclosure with the Micron 2500 – it supports up to M.2 (PCIe Gen4x4) SSDs. The enclosure was plugged into one of the Z890 Creator WiFi’s two Thunderbolt 5 ports. For the UGREEN Revodok Maxidok, I used the native M.2 PCIe 4.0 slot with the Micron 2400.

Thunderbolt 5 Docking Station Testing

(Image credit: Tom's Hardware)

Using the Micron 2500 SSD and Asus Z890 Creator WiFi motherboard as a baseline, we saw 6,674.53 MBps reads and 5,628.61 MBps writes. Of the three docks we tested with the Micron 2500, the Revodok Maxidok was the fastest with its native M.2 PCIe 4.0 slot. It achieved 5,780.54 MBps reads, roughly 300 MBps ahead of the other two.

The Keychron TB5D-1 and the Plugable TBT-UDH2 put up nearly identical numbers using the Orico Thunderbolt80G enclosure, with around 5,400 MBps reads and 4,200 MBps writes.

All three docks had no trouble maxing out the 2.5 GbE port using iPerf3, and I didn't run into any compatibility problems running my 49-inch 240 Hz DQHD monitor using the docks via HDMI or DisplayPort connections.

While all of the docks were warm to the touch, the Revodok Maxidok was noticeably cooler thanks to its internal cooling fan.

Bottom Line

Of the three docks that we tested, the one that I felt was the most versatile and worthy of a place on my desk is the UGREEN Revodok Maxidok. It’s the only one of the docks with a native DisplayPort 2.1 connector and the only one with an internal M.2 SSD slot. In addition, it offered ever so slightly faster storage performance than using an SSD with a Thunderbolt 5 enclosure. And with a street price of $390, you’re only paying a $40 premium over the other two docks.

Thunderbolt 5 Docking Station Testing

(Image credit: Tom's Hardware)

If you prefer having two additional HDMI 2.1 ports at your disposal, the Keychron TB5D-1 is a good option as well. All of the Keychron’s USB-A and USB-C ports are 10 Gbps, while the Plugable TBT-UDH2 gives you a mix of 10 Gbps and 5 Gbps USB ports. In addition, the Keychron dock features two downstream Thunderbolt 5 ports, while the Plugable only has one.

Additional Thunderbolt 5 Docks to Consider

Although we plan to keep this guide updated as we test additional Thunderbolt 5 docks, here are some additional units to consider:

Keyboard giant Keychron launches Nape Pro wireless trackball mouse — rectangular form factor designed to sit under spacebar gives users six customizable buttons and a control dial

Keychron, which is known for its mechanical keyboards, just launched a wireless trackball mouse designed to comfortably sit underneath your space bar, complete with six programmable buttons. The Nape Pro wireless trackball mouse is now available on Amazon for $89.99. Although it may look pricey, with comparable ergonomic trackball mice often priced significantly lower, its unique rectangular design makes it the perfect companion for programmers, writers, and those who primarily use the keyboard for productivity. The placement means you don’t have to lift your hands from the keyboard to move the cursor, although it will get in the way if you prefer using a wrist rest.

The keyboard maker revealed the quirky trackball mouse earlier this year at CES, and it’s finally available for those who are interested. It’s wireless, sports six customizable buttons and a control dial, so you can also use it as a macro pad that you can place to the left or right of your keyboard or drawing tablet (or even center, if you have a split keyboard) and pair it with one of the best gaming mice for regular use. But what makes the Nape Pro more useful and powerful is the customizability that Keychron offers. You can change the functions of each button and the dial on the trackball mouse to exactly match what you need. It also has up to seven layers, so you can change what each button does based on what you need.

There are other trackball mice available on the market, like the Elecom Huge Plus with its 52mm ball and 10 programmable buttons (by comparison, the Nape Pro only has a 25mm ball), but they’re mostly designed to replace your mouse with their ergonomic designs. The Keychron trackball, on the other hand, feels like it’s there to complement your current ergonomic mouse and not replace it entirely.

This trackball mouse is another unique product from Keychron, which is known for making one of the best wireless and best budget mechanical keyboards. The keyboard company also makes different types of mice for basic use, productivity, and gaming, but it seems that it hasn’t hit the home run yet on these models. Perhaps the Nape Pro, which is like a hybrid macro pad and trackball mouse, would help elevate its mice to the same level as some of its mechanical keyboards, like the Keychron K3 Ultra.

MacBook Neo’s success wasn’t luck, it was a plan

23 July 2026 at 14:19

It’s difficult to ignore the fact that Apple seems to have turned its MacBook Neo into a weapon to promote platform growth, with enough performance under the hood to make competitors seem inferior.

And even as the PC industry moves to try to compete with Apple’s last huge Mac success, the company is already planning a powerful follow-up.

That points to the discipline Apple has applied to the Mac since the introduction of Apple Silicon. The company has built a clear product roadmap, strong entry-level pricing, and steady performance gains. This focus is now paying dividends, giving people the impetus to keep placing their trust in Apple and its Macs — even as the industry raises prices in the face of RAMageddon and price increases. 

The numbers don’t lie

“Apple’s recent price increase seems to be an inevitable response to these cost increases. In the second half of the year, other PC OEMs are expected to continue to raise prices, and the overall ASP increase is expected to continue,” Counterpoint said in a post Wednesday. The researcher tells us global PC shipments shrank 4% in the second quarter of 2026 as rising costs hit demand. The Mac maker, by contrast, moved in the opposite direction, generating 13% growth in the quarter — mainly on the back of the MacBook Neo introduction. 

Recent IDC data gives Apple 10.1% year-over-year growth and just under 10% (9.9% to be exact) of the worldwide PC market, even as the overall market declined 4.9%.

“With emerging supply chain and tariff challenges inflating memory prices…, Apple’s incredibly aggressive price-point for the MacBook Neo makes its release feel all the more like a gut punch to one of the PC market’s most valuable price tiers,” Futurum Research Director Olivier Blanchard said when the Neo was released. 

Neo 2.0 is already coming

In the immediate future, as competitors raise prices on the PCs that compete with Apple’s lower-cost device, Cupertino is already plotting the path toward MacBook Neo 2. Reports claim this will debut in March in new colors and use the A19 Pro chip from the iPhone 17 Pro, with performance boosted by slightly more unified memory (12GB, rather than 8GB). That’ll make it a much better Mac, likely with 10-15% performance gains and the ability to run Apple Intelligence, making it the best and most affordable AI PC in its class.

Just four months after the Neo’s rollout, Apple is already in position to leak rumors of an even more computationally capable follow-up, while competitors struggle to compete with the original on performance, build quality, and price. Still, the Neo might get more expensive, reporting warns, with the lowest-price 256GB model now gone, making the $599 Mac a mirage we can only wistfully hope to see again. 

That might matter less in context, as PC makers everywhere boost prices while RAM, chips, and storage prices head north, along with transport, logistics, and energy costs. “While [Apple] did raise prices in line with the broader market, it still remains well positioned against rivals facing the same cost pressures,” said Jean Philippe Bouchard, vice president for consumer devices at IDC. 

“As market conditions continue to worsen, the importance of supply chain management and capabilities are increasingly important,” Bouchard said. “The largest vendors, with their buying power and long-standing supplier ties, are best positioned to take share from smaller rivals.”

This was never about luck

This isn’t solely a market take about competition, it’s about planning.

Few in the industry seemed prepared for the massive memory price increases that hit this year. Apple clearly planned its low-cost Mac well before that happened, hoping to seize the PC market at the low-mid-range. This is precisely what it seems to have done, what it continues to do, and what it will continue to do.

The recent reports that it has a successor planned shows the breadth of the Mac company’s strategic vision, as Apple has quite clearly sought to fully exploit the failings of Windows and the internal contradictions of a value-conscious industry in stiff competition with itself.

With the first M-series Macs about to enter the replacement cycle, Apple has built a market it can capitalize on for at least a decade, meaning it already has a vision for PC sales that extends at least as far. That’s the kind of road map corporate purchasers want when they make platform deployment decisions, which is why Apple’s 10% share gains are the beginning of even more significant market change. 

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The different types of SSDs in your computer

8 February 2026 at 21:29

Whether you’re dropping an OWC Mercury Accelsior AHCI into an old Mac Pro, are replacing a 2.5″ SATA HDD with an SSD, or deal with mostly any Mac made after 2012, Solid State Drives have become the predominant choice as the primary boot drive in nearly every modern computer. Flash storage has been used for […]

The post The different types of SSDs in your computer appeared first on Low End Mac.

OpenAI’s new hardware is a $230, 13-switch keyboard for Codex

17 July 2026 at 18:07

OpenAI is selling its first hardware — without any help from Jony Ive. It describes the Codex Micro as a “command center for agentic work” but it’s really a 13-switch wireless keyboard customized to help developers keep tabs on what their Codex agents are doing. It costs $230.

The keyboard has 13 mechanical switches (one keycap covers two of them by default), a rotary encoder, joystick, and RGB backlighting around the whole keypad and individual keys. It comes with 32 customizable icon keycaps.

OpenAI claims that the Codex Micro is a serious business tool: The command keys enable Codex users accept changes, reject outputs, push-to-talk, start new chats, and trigger custom actions. The rotary encoder can be used to dial up the “brainpower” allocated to tasks — or in more conventional terms, how many tokens to allocate to reasoning on a task. And the RGB lighting can provide feedback on how various tasks are progressing. And the RGB lighting under the “agent” keys can provide feedback on how various tasks are progressing.

The Codex Micro’s manufacturer, Work Louder, already has a similar device on the market, the Creator Micro, which offers similar functionality, but without the colorful keys. It costs $56 less than the Codex Micro, however.

The Codex Micro will fit in snugly with OpenAI’s other merchandise, where using Codex is as much about a fashion statement as a technological choice.

This article first appeared on InfoWorld.

‘Agentic AI’ PCs? Not much new here, say analysts

23 June 2026 at 11:00

Nvidia and Microsoft this month touted the reinvention of computers with a new class of “agentic AI PCs” that will “reinvent the way PCs work.” 

That’s how Nvidia CEO Jensen Huang described the computers at the recent Computex trade show. At the event, Nvidia introduced its first AI-focused PC chip called N1X, which has an integrated CPU and GPU and will be used in agentic AI PCs.

Nvidia’s new RTX Spark PCs are the first in a major “PC reinvention for 40 years,” Huang said, likening them to AI phones. “You could talk to it, it could look at you. You could ask it to read files… [or] go help you do research.”

Not so fast, say analysts, who argue the computers are mostly repackaged AI PCs that shouldn’t necessarily drive enterprise upgrades.

“Agentic AI PCs is a strange term that should probably be deemphasized,” said Leonard Lee, principal analyst at neXt Curve. “Depending on use case, PCs of the last two generations are ‘agentic AI’-capable.”

Skeptical of the hype, analysts said many current PCs are already capable of running agents, such as those spun up on device by OpenClaw. Those agents don’t need to communicate with AI models in the cloud.

In fact, Lee said, Apple has already shown that Windows isn’t needed to run agentic workloads, with the Mac Mini among the most talked-about device for hosting personal AI agents and OpenClaw.

Analysts said the definition of agentic AI PCs really comes down to the hardware inside, which largely defines their capabilities. Most are really just an evolution of earlier AI PCs, which arrived a few years ago amid similar hype.

AI PCs, specifically CoPilot+ PCs, were originally designed with neural processing units (NPUs) to support the requirements of Windows Recall. “Some argue agentic AI PCs need more GPU compute, but…Qualcomm and Microsoft would counter that agentic AI PCs have been around for a while,” Lee said.

To highlight the capabilities of the RTX Spark PC, a demonstration at Computex showed how an architectural design workflow could be split between the PC and the cloud. (An MCP server managed data exchange to facilitate the cloud-PC workflow.)

Adobe has reengineered Photoshop and Premiere for RTX Spark PCs, allowing the software to communicate with AI agents on PCs and tools to run twice as fast, Huang said.

And at the company’s recent Build conference, Microsoft CEO Satya Nadella demonstrated the new Surface Laptop Ultra AI PC based on the RTX Spark design. He positioned agentic AI PCs as running a new execution layer that can act across files and devices, including generating and executing code. 

While AI PCs with agents will be capable, they still lack applications, said Jim McGregor, principal analyst at Tirias Research. “However, PCs — especially the small form factor PCs and workstations — are likely to be the home AI appliance,” he said.

For enterprises, upgrading to RTX Spark PCs at this point could pose problems. That’s because Nvidia’s N1X CPU is based on the Arm processor architecture and could run into compatibility issues with x86 applications designed for Intel and AMD chips.

“Despite Arm processors being available for a while, enterprise penetration stays small, since compatibility with all apps, drivers, and corporate systems is critical and requires extensive testing…, even though Microsoft has done a reasonably good job with Windows 11 on Arm,” said Jack Gold, principal analyst at J. Gold Associates.

Because Microsoft is moving to natively incorporate AI into Windows, those PCs will land in enterprises ultimately, Gold said.

Regardless of hype, it might be a good time for enterprises chasing an agentic AI agenda to upgrade laggard Windows 10 devices, Lee said. “Considering the considerable hype about agentic AI, early adopters will need to upgrade their fleets if they pursue a broad agentic AI agenda for their organizations,” he said.

Apple scrambles to handle component price hikes

18 June 2026 at 17:27

Apple execs are now acknowledging the company is going to need to raises prices to cope with higher component costs, particularly memory. Apple has been battling to avoid doing so, but warned this week that those efforts are “unsustainable.”

The price pressure is being felt across the tech industry. Omdia predicts the average selling price (ASP) of smartphones globally will increase by around 20% this year — partly because AI industry demands have pushed up RAM prices and partly because of rapid cost increases in processor production as a direct consequence of war in the Middle East. This impacts anything that uses memory or processors.

Apple must raise prices, CEO warns

“We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable,” current Apple CEO Tim Cook told the Wall Street Journal.

OK, so prices are going to go up. But how?

If Apple must raise prices, the way it does so matters. Will it increase prices across the board, or choose a subtle, strategic approach that protects margins while also maintaining rapidly accelerating market share growth?

Until now, Apple has been benefiting from the rising tide in memory prices. While competitors have been steadily increasing prices across the board, Apple introduced its first $599 laptop even as it eats into mid-range smartphone sales. 

To grow, or to grow less?

The PC industry is not growing (outside of Cupertino), and Apple and its investors already know that the inordinately high customer satisfaction ratings its platforms enjoy mean that when people switch to them they tend to stick around. That’s why it matters that Cook highlighted record switchers and first-time platform users during the company’s most recent fiscal call. Apple is growing new customers, people who are likely to sign-up for services, accessories, and future upgrades. Winning the customer is an investment in future performance.

When it comes to increasing prices, we’ve seen some gentle experimentation in the Mac mini line, where the entry-level $599 model was effectively replaced by a more expensive $799 SKU. There have been suggestions Apple could do the same with the $599 MacBook Neo, dumping the entry-level build in favor of the (better) $699 model. I’m not certain that’s the best approach. 

A matter of choice

I’d argue that the $599 price point is psychologically the best bit of marketing Apple has ever done as it draws new users to look at its platforms. I also think substantial numbers of people already shift up to the $699 version, if they can, making that entry-level price an incredibly effective marketing tool with which to woo customers. It looks like that approach is working; the MacBook Neo has led the Amazon Laptop Sales chart ever since it was introduced and is selling in huge quantities globally.

Francisco Jeronimo, IDC vice president for data and analytics, sees this, writing: “It will be interesting to see whether Apple raises prices across its entire portfolio or plays strategically by subsidizing its more affordable products to gain market share and grow its installed base.”

If Apple raises prices at the price sensitive, entry-level end of its market, it runs the risk of slowing its own resurgence. Given that a 10% price hike here is only worth around $60, the revenue generated might not justify blunting Apple’s offer to new users.

Pricing and strategy

But Apple isn’t defined by its entry-level markets. Its biggest earning opportunities continue to be generated by the aspirational middle class, who, while feeling the pinch of declining living standards in many markets, can still handle the price of a top-of-the-range iPhone Pro. A 10% price increase at that end of the market will generate a much more significant chunk of revenue – and since rival vendors are raising their prices at this end of the market, Apple can follow suit while still seeming affordable. It’s an approach that maintains growth while optimizing margins.

Apple generates roughly half its revenue from iPhone sales, with the Pro and Pro Max devices accounting for a significant chunk of that money. Consumers looking to buy one of Apple’s high-end devices are likely to be less price-sensitive than those making purchases at the low- and mid-points of the company’s market range. 

With that in mind, it makes more sense for the company to raise prices at the top, while working to maintain the cost of entry at the lower end. It could, of course, raise prices universally, but doing so makes less sense.

What next?

Whatever strategy Apple adopts, company leadership is clear that component pricing is hitting hard. “We definitely need memory pricing and supply to return to reasonable levels for consumer products. That’s the bottom line,” Cook said.

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Apple Silicon boosts the TCO benefit of Macs — report

10 June 2026 at 17:16

Apple Silicon Macs fail at less than half the rate of Intel Macs, dramatically reducing the platform’s already industry-leading total cost of ownership (TCO), according to data revealed by London, UK-based Apple reseller Hoxton Macs.

While it’s true the data is based on a relatively small sample group, it does seem to reflect what the industry in general sees.

Apple’s chip design transforms Mac reliability

The success of Apple Silicon hardware is attributed to its simpler design, which integrates multiple components into a single chip, reducing the number of potential failure points. Additionally, Apple Silicon Macs run cooler, leading to less wear and tear on components such as batteries and USB-C ports, the report says. Across the wider laptop market, most studies show hardware faults affect one in five non-Apple machines over their first three years in use.

This builds on Apple’s enduring record for making good hardware as independent reliability surveys consistently rank the company as the most reliable laptop brand. To some extent, the data reflects the anecdotal experience most Mac users have — their computers seem to last much longer than other systems do, which helps them retain value on the second-user market.

Apple already had a good story to tell in terms of tech support before it introduced Apple Silicon machines. More than a decade ago, Fletcher Previn, then vice president of Workplace-as-a-Service at IBM, told the Jamf Nation User Conference that just 5% of IBM’s Mac-using employees needed to call the help desk; in contrast, an astonishing 40% of PC-using staff had to do so. That difference is significant because it translates into serious differences in cost; each tech support call made by those working on your ailing PC fleet has a price.

That TCO difference prompted Previn to say, “I can confidently say every Mac that we buy is making and saving IBM money.” Years later, as CIO at Cisco, he said the company’s tens of thousands of Mac users experienced five times fewer cyberthreats and nine times fewer virus issues than PCs, and that Cisco needed 33% fewer engineers to manage the Macs.

Those impressive real-world data points reflected Macs in the pre-Apple Silicon world. Those Intel Macs already worked better for longer and required less tech support. This month’s Hoxton Macs data, while based on a much smaller sample group, suggests that this particular advantage has grown even greater now. And it’s not just down to the silicon.

Fewer parts, less heat, fewer failures

Apple has designed its processors to deliver excellent performance per watt. Because these are SoCs (System on Chips) the power requirement to drive all the system components is that much lower, and it means whole categories of component failure are removed. The design also means they use less energy and generate less heat to run, dramatically reducing thermal wear and tear. 

“Fewer parts, less heat, simpler construction: the result is a machine with markedly fewer ways to break,” Hoxton Mac said in an extensive article explaining its data.

>Failure rates are consequential to everyone. Even a small failure rate means some people will end up with Macs that have hardware issues, which is always a problem for those affected. But the low fail rate should be reassuring to the millions of people switching to Apple’s  href="https://www.computerworld.com/article/4180406/after-a-quick-1-1m-sales-macbook-neo-set-to-reshape-the-pc-industry.html">even cooler-running MacBook Neos>. 

Those users might now justifiably look forward to lower running costs from their new computers, combined with good resale rates once they’re ready to upgrade. It doesn’t hurt Apple’s platform loyalty either — making it even more likely those millions of users will stay with the Mac rather than going back to where they were before.

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