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- New Survey Suggests Gen Z Are More Likely to Believe in Aliens—How UFO Media May Be Shaping a Generation
New Survey Suggests Gen Z Are More Likely to Believe in Aliens—How UFO Media May Be Shaping a Generation
Growing news coverage of UFOs is influencing people’s views about extraterrestrial life, particularly among younger Americans, according to a new survey.
According to the survey’s findings, more than a third of respondents—and particularly younger adults—say recent reporting on unexplained aerial phenomena has strengthened their belief that aliens exist.
Connecting data from over 2,000 Americans, the survey found that 37% say recent news coverage about UFOs has increased their belief in extraterrestrial life (ET). Meanwhile, 54% say their views have not changed, and just 10% report that the coverage has made them less likely to believe in ET. The survey was conducted by Talker Research between July 1 and July 6, 2026.
Gen Z Data
According to the survey’s findings, more than half of Gen Z respondents—54%—said recent UAP news has increased their belief in ET. That figure drops to 45% among millennials, 36% among Gen X, and 23% among baby boomers.
These results arrive amid an increasingly mainstream conversation surrounding government hearings, military UAP reports, whistleblowers, broadcast and online news coverage, and podcasts. Such exposure may be helping shape how Gen Z views what is possible and whether intelligent life exists elsewhere in the cosmos.
Looking at the results through a gender lens, 34% of men say UFO news coverage has made them more likely to accept that we are not alone in the universe, compared with 33% of women.
Media and Entertainment Culture Feedback Loops
Historically, widely publicized UFO reports have helped shape the language and imagery Western society uses to describe unexplained aerial phenomena. One famous example occurred in 1947, when pilot and businessman Kenneth Arnold reported seeing unusual objects flying near Mount Rainier, an incident that received widespread media coverage.
The idea behind such a cultural feedback loop is relatively straightforward: someone sees something outside their normal understanding of reality and reports it. Media and entertainment then pick up the concept and expand upon it, creating their own interpretations of what extraterrestrial beings or UFOs might look like. Audiences absorb those representations, which may subsequently influence how some people perceive, remember, or describe their own unusual experiences. Those accounts can then return to popular culture, potentially reinforcing the cycle.
This doesn’t necessarily mean that what a person saw wasn’t anomalous. Instead, it suggests that media and entertainment may influence how people interpret or describe what they experience.
A 2025 paper in Evolutionary Human Sciences deconstructs a “two-way feedback loop between behavior and beliefs.” The framework suggests that existing beliefs influence behavior; people then observe that behavior, and the observed behavior influences what people believe others think/do. Finally, those beliefs influence subsequent behavior.
The new survey also considered the potential influence of popular culture. More than half of respondents (54%) believed alien movies and television make Americans more likely to believe in the existence of intelligent extraterrestrial life; 27% saw no connection between entertainment and belief, while 8% believed such programming actually makes people less likely to believe.
UFOs as a Belief System and Common Misconceptions
An additional consideration when reading this survey is whether UFOs themselves should be characterized as a belief system. The subject is also an area of study examined by researchers from a range of disciplines, including psychology, philosophy, physics, anthropology, neuroscience, and others.
Many academics would argue that categorizing UFOs solely as a belief system risks pigeonholing the subject as a form of religion rather than recognizing it as an area of study. A belief system, by contrast, is a framework of ideas through which people interpret reality according to a particular set of assumptions or principles.
Jeffrey Kripal, J. Newton Rayzor Professor of Religion at Rice University’s Department of Religion, addressed related questions in his March 2026 keynote, “Mind-Manifesting Shock: Comparing Psychedelic and Abduction Experiences, Religion and Psychedelics: Critical Cross-Cultural, Cross-Disciplinary Approaches,” at the Center for the Study of Religion at Ohio State University.
“We are often ‘believing backwards,’ taking comfort in someone else’s altered states, or in the present ‘explanations’ of this or that neuroscience or physics,” Kripal said at the time.
In other words, when people experience something anomalous and ask why it happened or what the experience might mean, they may immediately reach backward for an existing framework through which to interpret it.
In an email to The Debrief, Kripal adds, “I think the existing frameworks of religion and science ‘explain’ to people what happens, though they do not.”
The Debrief also reached out to Matthew Halsted, Associate Professor of Biblical Studies and Executive Team/Registrar at Eternity College, and asked how he would classify UAP—as an area of belief or a subject of study—and why.
“When it comes to ‘UAP,’ we have to see it as a two-sided coin,” Halsted told The Debrief. “On one side, we have the phenomenon itself (the actual sighting of the thing in the sky); on the other side of the coin, we have the public narrative (how we as people, and our respective governments, talk about reported sightings).”
Halsted adds, “The UAP topic (the ‘coin’) creates a lot of questions for the public, which inevitably gives rise to some sort of belief system. Some walk away believing it’s all nonsense, while others believe there’s something real about this whole thing.”
Halsted’s view, therefore, appears more nuanced than simply classifying UAP as a belief system: the topic can generate belief systems and competing interpretations around reported phenomena, but the subject itself extends beyond a simple question of belief versus nonbelief.
National Security Considerations
When asked how they would react if extraterrestrial life were definitively confirmed, 38% of Americans said their first response would be curiosity, more than twice the 17% who said they would be fearful. Men were also more likely than women to say they would be excited by such a discovery, at 20% compared with 11%.
Perhaps more strikingly, 60% of participants believed that governments know more about UFOs than they have disclosed to date.
The bigger question is whether participants believe society is prepared to accept confirmation that extraterrestrial life exists. Forty-five percent believe society would be prepared if governments confirmed the existence of alien life, while 55% say society would not be adequately prepared to comprehend the implications.
“It’s clear that the public—across age groups—is clamoring for greater UAP transparency,” said Christopher Mellon, a former Deputy Assistant Secretary of Defense for Intelligence and current Chairman of the Board with the Disclosure Foundation, which also conducted a recent survey on the subject in June. According to Mellon, the survey found that “more than 84% of Americans want greater transparency, regardless of whether they consider themselves believers, skeptics, or unsure. And a recent Talker Research poll found that 54% of Gen Z say recent news stories have increased their belief in UAP.”
“We believe the best way to meet that demand is with more, and better, information,” Mellon told The Debrief. “That means giving the public access to higher-quality imagery, radar data, and other evidence that can help people assess the phenomenon for themselves. The Disclosure Foundation is working closely with Congress and the Administration on a near-daily basis to improve both the quality and quantity of UAP data being released to the public. If better data does exist, continued secrecy only fuels more speculation and questions.”
The modern public discussion surrounding UAP changed significantly following reporting in 2017 that appeared in The New York Times and other outlets, which revealed the existence of a Pentagon program that had investigated what the U.S. military now calls unidentified anomalous phenomena. Since that time, former officials—including Mellon—have pushed for action regarding the national security implications of unidentified objects operating in restricted airspace.
An era of misinformation and disinformation?
The survey’s findings are compelling, but they leave another important factor largely unaddressed: not simply how information is perceived, but how easily misinformation and disinformation can proliferate in an era of online news, podcasts with inconsistent fact-checking standards, questionable or compromised sources, and clickbait headlines engineered to capture attention.
The issue, then, is not merely what a generation believes, but how people decide what is real and what is not. Within today’s fragmented information environment, audiences increasingly face the difficult task of distinguishing credible evidence from speculation, honest mistakes from misinformation, and legitimate reporting from deliberate deception.
None of this means that the broader UFO enigma can simply be dismissed. Rather, it underscores an additional challenge surrounding the subject: misleading or demonstrably false claims can now reach large audiences very quickly.
Addressing that problem will require better media literacy, stronger sourcing and fact-checking standards, and greater attention to the often-blurred distinction between evidence and interpretation. Ultimately, younger generations coming of age amid an unprecedented volume of digital information will have to navigate those distinctions for themselves. How successfully they learn to do so may have consequences extending far beyond what they believe about UFOs—shaping how they understand science, institutions, current events, and reality itself.
This is why it’s critically important that we understand UAP as accurately as possible. Whether information is being communicated between family members, friends, researchers, journalists, or policymakers, distinguishing established facts from interpretations and unverified claims gives people a better foundation for understanding the world around them and making informed decisions.
This survey suggests that UFOs are no longer confined to a subculture or counterculture; the topic has entered the mainstream. The question now is what that shift will mean for the future.
Chrissy Newton is a PR professional and the founder of VOCAB Communications. She currently appears on The Discovery Channel and Max and hosts the Rebelliously Curious podcast, which can be found on YouTube and on all audio podcast streaming platforms. Follow her on X: @ChrissyNewton, Instagram: @BeingChrissyNewton, and chrissynewton.com. To contact Chrissy with a story, please email chrissy @ thedebrief.org.
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Google Earth risked ruin with retracted AI tool for making fake satellite pics
Google briefly allowed anyone to create AI-modified versions of satellite imagery available in Google Earth—before quickly reversing its decision as people shared examples of AI-generated pictures that illustrated the potential for misinformation and disinformation.
There is no shortage of generative AI tools that already allow people to create AI-modified images of real buildings and cities based on user prompts. But Google’s aborted attempt to incorporate its Nano Banana 2 AI image generator as a Google Earth feature made it even easier for anyone to create modified versions of authentic imagery depicting real locations—something that Google boasted about when initially promoting the new feature.
“For the first time, you can generate custom images using Google Earth’s satellite, aerial, and 3D imagery alongside Nano Banana, which creates concepts grounded in the real world,” wrote Bryan Horowitz, product manager for Google Earth, in a company blog post on July 30.


© Google Earth
- The Daily Sceptic
- The Guardian Journalist Who Targeted the Free Speech Union is a “Senior Tarbell Fellow”. What Does That Mean?
The Guardian Journalist Who Targeted the Free Speech Union is a “Senior Tarbell Fellow”. What Does That Mean?
The Guardian journalist who targeted the Free Speech Union with a story stuffed with misinformation, Aisha Down, is a "Senior Tarbell Fellow". Charlotte Gill investigates what that means.
The post The Guardian Journalist Who Targeted the Free Speech Union is a “Senior Tarbell Fellow”. What Does That Mean? appeared first on The Daily Sceptic.
Judge: Trump can’t deport researchers just for working in content moderation
This week, the Coalition for Independent Technology Research (CITR) won a key battle in its fight to reverse a visa-restriction policy that the Trump administration had used to attempt to revoke green cards and deport non-US citizens who work on misinformation, disinformation, fact-checking, content moderation, compliance, and trust and safety.
In an opinion published Tuesday, US District Judge James Boasberg granted a preliminary injunction blocking the State Department from enforcing the policy until the CITR’s lawsuit is resolved.
On its face, the policy does not require visa denials or deportations. Instead, it authorizes immigration investigations into individuals suspected of helping foreign adversaries attempt to manipulate public opinion by suppressing US speech.


© UCG / Contributor | Universal Images Group
Sunscreen Misinformation Attracts High Engagement on TikTok, Study Finds
New findings published in PLOS Digital Health highlight the challenges public health experts face in combating misleading health information on social media, particularly amid ongoing debates over whether sunscreen is truly beneficial.
To investigate how sunscreen is portrayed online, researchers at the University of Alberta analyzed 971 of the most-viewed TikTok videos associated with five popular sunscreen-related hashtags: #sunscreen, #sunscreenviral, #spf, #sunscreenreview, and #sunprotection.
The researchers examined how sunscreen was represented in the videos and measured audience engagement through views, likes, shares, and comments.
“Sunscreen misinformation may attract disproportionate attention,” says Alessandro Marcon of the University of Alberta, Canada, and colleagues in a statement.
The findings showed that most of the TikTok videos analyzed promoted sunscreen use, accounting for 86.8% of the content. Only 6% contained health-related criticism, including claims that sunscreen is harmful (1.5%) or that it interferes with the benefits of sun exposure, such as vitamin D production (1.2%). Despite representing only a small fraction of the content, these videos attracted disproportionately high levels of engagement, receiving more likes, shares, and comments on average than pro-sunscreen videos.
“Sunscreen misinformation on TikTok constitutes an area of concern not for the total sum of overarching influence in terms of content production but rather in how strongly some sunscreen misinformation ideas resonated among particular audiences,” adds Marcon.
The researchers suggest that the elevated engagement may be driven by the controversial and attention-grabbing nature of the content, which can help videos spread more widely on social media platforms.
They also found that even videos promoting sunscreen often omitted key public health messaging. Most focused on beauty and skincare benefits rather than health outcomes, with only 6% specifically mentioning sunscreen’s role in reducing skin cancer risk.
“Our analysis showed TikTok is not necessarily flooded with sunscreen misinformation, but TikToks that dangerously claim that sunscreen is harmful or unnecessary receive comparatively high levels of audience engagement. TikTok content creators commonly promoted sunscreen as part of skincare regimens where sunscreen benefits were more commonly related to beauty rather than health,” said Marcon.
“It was surprising to see so many TikToks promoting sunscreen use without specifically mentioning the important role it plays in cancer prevention. Only 6% of the TikToks analyzed explicitly mentioned the benefits of reducing the risk of skin cancer.”
The study suggests that misinformation can spread widely not because it is more common, but because it is often more controversial and attention-grabbing. It also highlights a broader communication gap, as many creators emphasize sunscreen’s cosmetic benefits while overlooking its well-established role in preventing skin cancer.
Chrissy Newton is a PR professional and the founder of VOCAB Communications. She currently appears on The Discovery Channel and Max and hosts the Rebelliously Curious podcast, which can be found on YouTube and on all audio podcast streaming platforms. Follow her on X: @ChrissyNewton, Instagram: @BeingChrissyNewton, and chrissynewton.com. To contact Chrissy with a story, please email chrissy @ thedebrief.org.
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