Today in Apple history: Apple becomes world’s most valuable company

9 August 2026 at 17:00

On August 9, 2011, Apple overtook ExxonMobil to become the world's most valuable company for the first time. Many such milestones followed.

Today in Apple history: It’s time to ‘think different’

8 August 2026 at 15:00

On August 8, 1997, Steve Jobs introduced the world to the iconic slogan, "Think different." It became Apple's most famous catchphrase.

7 August 2026 at 14:30

On August 7, 2006, Apple launched the first Mac Pro, a high-end desktop that completed the transition to Intel processors from PowerPC chips.

6 August 2026 at 15:32

On August 6, 1997, Steve Jobs revealed a $150 million Microsoft investment in Apple. The controversial cash infusion saved Cupertino.

5 August 2026 at 15:00

On August 5, 1997, Apple got into a standoff with Power Computing, marking the beginning of the end of the Mac clone era.

4 August 2026 at 15:30

On August 4, 2008, Apple CEO Steve Jobs sent an email to staffers addressing the massive mistakes made with the disastrous MobileMe launch.

3 August 2026 at 15:57

On August 3, 2009, Google CEO Eric Schmidt resigned from the Apple board of directors amid increasing competition between the two companies.