Samsung hyped-up redesigned screen technology intended to cut crease visibility and improve durability of foldable smartphones, in its latest announcement eking out details of new devices set to be launched at Galaxy Unpacked next week.
The company explained its Flex Titanium display technology uses structural and material advances on components used in its previous generations of foldables.
Alongside improvements in the robustness of the screen, Samsung claimed the new tech provided a “more refined viewing experience”.
It noted the development was shaped by a “deep understanding” of what users want from foldable smartphones, namely larger immersive viewing experiences and a less visible crease.
The Flex Titanium technology is set to make its debut in devices unveiled at Galaxy Unpacked in London on 22 July.
In recent years Samsung’s mobile product events held in July have been where it unveils its new generation of foldables and various other product updates. Its flagship Galaxy S smartphones are generally launched at Galaxy Unpacked events held in Q1 each year.
In the run up to the upcoming event, it has released a steady stream of information hyping what’s to come and lauding progress in developing foldables since the launch of its first iteration in 2019, a device it now describes as a “bold experiment”.
In comments released by the company last week, Samsung CEO and president TM Roh hinted at the possibility a new foldable form factor device could be revealed at Galaxy Unpacked, while also pushing the idea the vendor would deliver “more personal, natural AI experiences”.
Alongside fresh additions to its foldable line, the company announced it will present the “next evolution” of its Galaxy Watch at the upcoming event.
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