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Adobe: New Firefly Graph can turn creative workflows into reusable assets

Adobe’s Firefly Graph is now available to Creative Cloud customers, offering a node-based workflow tool designed to help business create content at scale with generative AI (genAI). 

With Firefly Graph, users can connect multiple tools in visual workflow, with each “node” performing a specific task before passing its output to the next node. This gives creative professionals more control over generated outputs, according to Adobe, and makes it easier to try out ideas by swapping, adjusting or adding components.

For example, a user could start with a text prompt box that connects to a node that generates an image using an AI model from Adobe or third-parties such as Google and OpenAI. Further along the chain, the user could add nodes to remove a background or upscale an image, for instance, before producing an image, video or other asset ready for use.

Changing one aspect, such as adding a reference image or adapting the text prompt, would change the final output.

It’s an approach similar to node-based workflow tools such as ComfyUI — a startup valued at $500 million which claims more than 4 million users. Others include Weavy, acquired by Figma last year for a reported $200 million. 

With so many AI tools available to creative professionals, workflows can get complex and hard to replicate, said Elliot Sedegah, director for strategy and product marketing at Adobe. Firefly Graph provides access to more than 300 different node types, including images, video editing and AI generation tools across Adobe’s portfolio and third-party tools. 

“Whether you’re working at a mom-and-pop shop or a larger enterprise, you’re looking for consistency and then bringing that into a workflow so that you’re not hopping in and out of different tools,” he said. “Putting all that together takes massive amount of time, and sometimes it’s very difficult to even know what you did.”

Once created, workflows can be shared across an organization as repeatable processes for other individuals or teams to use. “Think of that rock star creative that you have and the recipes they create: those are now canonized as workflows, as assets, that the rest of the organization can take and reuse over and over again,” said Sedegah.

In addition, while creative professionals are needed to created high quality assets, reusable workflows can be put into the hands of broader teams to create content for large audiences, said Sedegah.

Firefly Graph addresses a challenge that most large creative organizations face, said Lisa Gately, principal analyst at Forrester — namely that their best creative workflows “live inside the heads of a few experts.

“Teams can generate images and video with AI, but reproducing the exact sequences of creative decisions, model selections, edits, and refinements that lead to a high-quality result is difficult and inconsistent. Firefly Graph turns those workflows into reusable assets,” she said.

While other node-based workflows aim to address similar problems, Adobe’s pitch is that Firefly Graph provides customers with the benefit of integration into its product suite. 

“Firefly is a full, broader AI creative studio, not just a node-based tool, so [Firefly Graph] is a part of a bigger picture,” said Sedegah. “The strength is having everything in one place with the tools that people know.” 

“Where Adobe differentiates is in enterprise integration,” said Gately, with Adobe connecting Firefly Graph to a range of other Adobe tools. Those include Creative Cloud applications; Firefly Boards for ideation; and Firefly Creative Production. 

“The workflow becomes part of a broader content supply chain instead of a standalone creation tool,” she said. ”Organizations committed to other tools are unlikely to migrate for a node-based canvas — making a change is about the broader content supply chain.”

Firefly Graph is available now to Adobe Creative Cloud for Enterprise subscribers. Creative Cloud for Enterprise is licensed by seat, requiring custom, volume-based enterprise agreements. Creative Cloud for Enterprise customers receive credits for Firefly Graph. Creative Cloud for teams customers can sign up for a public beta online. Creative Cloud pricing starts at $99.99 per license each month.

This article was updated on June 19 with pricing information from Adobe.

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Microsoft launches Copilot Cowork with usage-based pricing

Microsoft has introduced usage-based billing for Copilot Cowork, which is now generally available. 

Microsoft unveiled Copilot Cowork in March, pitching it as an AI agent that’s capable of independently performing long-running, multi-step tasks — even when a user’s computer is off. 

It’s built on the same technology that underpins Anthropic’s Claude Cowork. Unlike Claude Cowork, which can interact directly with files and applications on a user’s computer, Copilot Cowork runs in Microsoft’s cloud environment and acts on documents held in a customer’s Microsoft 365 tenant.

On Tuesday, Microsoft unveiled pricing details for Copilot Cowork, which involves usage-based billing in addition to a Microsoft 365 Copilot license ($30 per user each month for large enterprises before discounts, and $20 for Microsoft 365 Copilot for Business). 

The usage-based pricing is calculated from four components, according to Microsoft: “model use, context retrieval, tool calls, and runtime.” 

In practice, this means more intensive tasks that draw on multiple sources, use “deep reasoning” and generate two or more outputs will lead to higher costs — denoted in Copilot Credits. 

There are two payment options: pay as you go — priced at 1 cent per credit — and P3, where customers commit to usage volume in advance and receive a discount.

Cowork is turned off by default; IT admins can decide when to make it available and which employees get access. Admins can also impose spending limits at the tenant, group, and user level, and receive notifications when spending reaches a certain level.

Users will also be able to see how much each tasks costs in credits (available “soon after” the general availability launch, Microsoft said). 

Copilot Cowork customers can select from multiple AI models, including Anthropic’s Opus 4.8 and Sonnet 4.6, while those enrolled on the Frontier program can access OpenAI’s GPT 5.5 and Microsoft’s own Cowork 1 model.

Microsoft is considering hosting a version of DeepSeek’s open source models. “We are actively exploring a range of options that meet those requirements, and DeepSeek is one of several models under consideration. We’ll share more specifics on the underlying model closer to release,” said a Microsoft spokesperson.

Microsoft also announced new integrations with third-party apps such as Miro and Monday.com, with more — such as Adobe, Box, and Canva — coming soon.

This article was updated on June 19 to add Microsoft’s comment on DeepSeek.

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