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iPhone 17 Prices Could Rise as Soon as Monday, Rumor Claims

Apple could raise iPhone 17 prices as soon as Monday, August 10, according to a new rumor, well before the wider round of increases expected with next month's iPhone 18 Pro launch.


Weibo leaker "Fixed Focus Digital" said in a post yesterday that rumors are circulating about an ‌iPhone 17‌ price change taking effect on August 10. The leaker was noncommittal about whether prices will actually move, though the post claimed with more certainty that Apple has called off plans to raise production capacity on some lines from 15% to 30%. It's not clear from the post which components or products that capacity change refers to.

Apple raised prices on Macs, iPads, and most other devices in June, citing soaring memory and storage costs, but left the iPhone, Apple Watch, AirPods, Studio Display, and accessories untouched. Apple's next round of pricing changes is widely rumored to center on the ‌iPhone 18 Pro‌.

Apple is expected to launch the ‌iPhone 18 Pro‌, ‌iPhone 18 Pro‌ Max, and its first foldable iPhone next month, with the standard iPhone 18 and iPhone 18e not arriving until spring 2027. The ‌iPhone 17‌ is set to remain Apple's mainstream option well into next year, which could give Apple sufficient reason to adjust its pricing independently of the new lineup.

If Apple does raise ‌iPhone 17‌ prices this Monday, it remains to be seen whether the increase would apply across the whole lineup, including the iPhone 17e ($599), ‌iPhone 17‌ ($799), iPhone Air ($999), iPhone 17 Pro ($1,099), and ‌iPhone 17 Pro‌ Max ($1,199), or whether only select models will be affected.
Related Roundups: iPhone 17, iPhone 17 Pro, iPhone 17e
Related Forum: iPhone

This article, "iPhone 17 Prices Could Rise as Soon as Monday, Rumor Claims" first appeared on MacRumors.com

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Oferta: iPhone 17e de 256GB por R$3.909 no Pix!

O iPhone 17e é o atual smartphone de entrada da Apple. Lançado no início do ano, ele traz várias funções interessantes para quem quer um iPhone, mas não pode/deseja investir em modelos mais caros (como o iPhone 17, 17 Pro, etc.).

Entre as suas características, temos uma tela de 6,1 polegadas, uma câmera 2-em-1 Fusion de 48 megapixels, além do processador A19 e o botão de Ação (Action button). Ele também suporta o MagSafe e é plenamente compatível com a Apple Intelligence.

Se você está atrás desse modelo, hoje o Mercado Livre está vendendo a versão de 256GB, na cor preta, por R$4.343,33!

iPhone 17e de 256GB

Parcelado: de R$5.799,00 por R$4.343,33 em até 10x
À vista no Pix: de R$5.219,10 por R$3.909,00

🛍 Produto vendido e entregue pela loja oficial; aplique o cupom AMODESCONTO 🛍https://t.co/Uv9nwK4Gq2

— MM Ofertas (@MMOfertas) August 4, 2026

Se levarmos em conta que o preço tabelado desse modelo aqui no Brasil é de R$5.799, estamos diante de um desconto de 25%! Esse valor pode ser parcelado em até 10x no cartão de crédito, se preferir.

Para quem quer pagar à vista no Pix, o aparelho sai por R$3.909,00 — um desconto também de 25% em relação ao valor à vista praticado pela Maçã, de R$5.219,10.

Para chegar a esses valores, aplique o cupom AMODESCONTO no carrinho.

Todos os descontos de promoções divulgadas pelo MacMagazine são calculados com base nos preços sugeridos pela Apple ou por outras fabricantes. Pode ser que um determinado produto seja comumente encontrado por valores inferiores em redes varejistas, mas a nossa base de comparação é sempre em cima das tabelas oficiais.

Aproveite! 📱

Fique sempre por dentro das ofertas!

Se você não é louco, é claro que gosta de economizar. E, para isso, o MacMagazine tem diversas opções para ajudar você a conseguir comprar o seu produto Apple pagando menos!

Você pode usar a nossa extensão para os navegadores Chrome/Opera/Edge, acompanhar as ofertas pelo MM Fórum, pelo Facebook, pelo X, pelo Threads, pelo Bluesky, pelo Mastodon ou por um canal no Telegram. Escolha a melhor opção para você — ou todas, para depois não se arrepender — e economize! 😉

NOTA DE TRANSPARÊNCIA: O MacMagazine recebe uma pequena comissão sobre vendas concluídas por meio de links deste post, mas você, como consumidor, não paga nada mais pelos produtos/serviços usando os nossos links de afiliado.

via Tecnoblog

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Apple Upgrade

Apple (Hacker News):

Apple today announced Apple Upgrade, a new product leasing program provided by Klarna for iPhone, Apple Watch, Mac, and iPad available on the Apple Store online, in the Apple Store app, and at Apple Store locations in the United States.

[…]

Apple Upgrade offers 12- and 24-month leasing options for iPhone and Apple Watch, and 24- and 36-month leasing options for Mac and iPad. Leasing prices start as low as $17.99 per month for iPhone, $11.99 for Apple Watch, $24.99 for Mac, and $11.99 for iPad.

The $17.99/month gets you a base model iPhone 17e for 24 months. This is a total of $431.76 vs. $599 for buying a new one today, but then you have to make a decision:

At the end of the lease term, customers can upgrade their device to the latest generation, purchase it with a one-time payment, or simply return it and exit the program.

I used to get a new phone every other year, but I kept my iPhone 12 mini for three years and will likely keep my 15 Pro for four years. In addition to making it easier to buy phones without the up-front payment, Apple is probably hoping this will encourage more customers to get back on the two-year cycle. Given the choice between continuing a small monthly payment and getting a new phone or making a larger payment to keep their old phone, many may opt to upgrade.

Juli Clover:

The payoff amount is the difference between what was paid during the leasing period and the retail price of the device, minus any remaining trade-in credits. Klarna is not charging a fee for the leasing program, so an iPhone that’s $1,099 can be leased and then purchased for $1,099 with no extra cost beyond taxes.

I guess this means that, for a bit of hassle, you can essentially buy the device for the list price at 0% interest.

Lease participants can opt to end a lease early and return a device, but Apple says there may be “substantial fees” for terminating a lease before the end of the term.

[…]

Customers must upgrade, end the lease, or purchase the device at the end of the lease term. If that doesn’t happen, the lease converts to a month-to-month lease for up to six months.

[…]

Damage to an iPhone, losing an iPhone, or having an iPhone stolen could incur fees.

Aisha Malik:

The rollout of the program comes as Apple has been struggling with supply chain issues related to “RAMageddon,” which refers to the industry-wide shortage of memory chips that is driving up the price of hardware. As a result, Apple recently announced price hikes for its Mac and iPad lineups, sparing the iPhone for now. The new Upgrade program seems to be Apple’s answer to making those higher prices more manageable for consumers.

Customers can manage their lease directly in the Klarna app, where they can view their billing schedule and track remaining payments.

With the launch of the new Upgrade program, Apple is discontinuing its existing in-house financing and installment programs in the U.S., which include the iPhone Upgrade Program and iPhone Payments.

John Voorhees:

For iPhones, you have to have a carrier and can’t use a prepaid plan.

[…]

For iPads, the starting prices range from $12.99/month to $24.99/month, Macs range from starting prices of $24.99/month to $48.99/month, and the Apple Watch ranges from starting prices of $11.99/month to $47.03/month. But again, these are just starting prices. You can configure a fully loaded 16-inch MacBook Pro that is just under $230/month, and it won’t include AppleCare.

As a point of comparison, under the current program that is being discontinued, I pay $69.50/month for an iPhone 17 Pro Max, but I have a 512GB model, so my lease price for the same phone would be $40.83/month, significantly lower, but keep in mind that doesn’t include AppleCare+, which would add $13.99/month or $139/year for that iPhone. On a monthly basis, that puts a new iPhone 17 Pro Max with 512GB of storage and AppleCare+ at just under $55/month. Still a superior deal, but not nearly as good as the landing page might initially lead you to believe.

[…]

If you lease accessories for your device, those don’t have to be returned. Why? Presumably because they have no value to Apple or Klarna.

Marcus Mendes:

9to5Mac can now confirm that code found in the iOS 27 beta appears to reveal a broader system for managing a financed iPhone, including the ability to restrict apps and services when payments are missed.

The code describes a system called App Managed Features, which allows an authorized financing or provider app to enroll an iPhone and perform ongoing status checks.

If the contract is no longer in good standing, Apple’s system services can place the iPhone in “Restricted Mode,” which blocks access to most apps until the payment or contract issue is resolved, while keeping a small set of apps available.

I bet there are some governments that would love to commandeer that for their own purposes.

Finally, the new framework also introduces a new type of activation lock called “Partner Finance Lock,” which is meant to prevent users from erasing, reselling, or stripping a restricted device for parts.

Previously:

Update (2026-07-29): Emma Roth:

Apple says it won’t limit the capabilities of devices leased through its new Upgrade program if you miss a payment. In an emailed statement to The Verge, Apple spokesperson Brian Bumbery says, “There will be no restricted mode and/or there will be no limitations put on device functionality due to missed payments or default with the Apple Upgrade program.”

So then what is the code that 9to5Mac found for?

Marcus Mendes:

One possibility is that it was developed for financing programs offered by carriers, retailers, or other partners outside Apple Upgrade, potentially including markets where device restrictions are already used to enforce installment agreements.

See also: Mac Power Users, TidBITS, MacRumors, Slashdot.

Update (2026-07-30): Ryan Christoffel:

Here’s what every eligible product costs with Apple Upgrade.

Emma Roth:

Here’s a breakdown of how much you’d pay for the devices included in the Apple Upgrade program, as well as how much more you’d pay to purchase the devices outright at the end of your lease[…]

[…]

Klarna doesn’t say what will happen if you don’t pay the outstanding balance.

[…]

During the lease, Klarna owns your device. You’re responsible for any damage, and will get charged a fee if you don’t return the device in “good condition.” That’s why Apple is encouraging customers to sign up for an AppleCare subscription that could drive up the cost of your lease even more.

[…]

Apple also notes that you’ll have to pay an early termination fee if you want to return the device before your lease ends or if you want to upgrade early.

Eyes:

If you lose the leased phone you have to pay Klarna for the phone plus early lease cancellation fees.

D. Griffin Jones:

The Apple Card Monthly Installments aren’t going away, so I’ll keep using that.

[…]

When you finance using the Apple Card Monthly Installments, you pay a fixed amount to own your device. There are no savings here — aside from the 3% cashback — the monthly payment is the purchase price divided by either 12 or 24 months.

John Gruber:

When you lease an iPhone through Apple Upgrade, you need a cellular account on one of the big three U.S. carriers: AT&T, T-Mobile, or Verizon. That kind of stinks, and I’m not quite sure I understand why.

Eyes:

The iPhone upgrade program always required it. For a time you could do Apple Card installments without a carrier if you bought it online but never in store. I assume there is carrier pressure to tie the phones to the carriers. Activating iPhones on carriers was a key metric at the Apple Store.

Previously:

Update (2026-08-03): John Gruber (Mastodon):

Credit-risk assessment is seemingly part of it. There’s a lot of fraud in iPhone purchases specifically and cell phone service generally. The big three carriers do a significant amount of risk assessment before letting you open a new postpaid account; that you have an active account with one of them is a signal that you’re not trying to lease an iPhone using phony credentials in order to sell it.

But the bigger reason is the complex nature of the contracts between Apple and each of the big three carriers.

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Apple Raises iPhone Prices in Japan

After raising prices on all Macs and iPads worldwide last month, Apple has now increased the price of iPhone models in Japan.


As spotted by the Spanish blog iPhoneros, the iPhone 16, iPhone 17e, iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max all received price increases on Apple's online store in Japan today. Prices increased by up to 11%.












































Model Previous Price New Price Increase
iPhone 17 Pro Max ¥194,800 ¥214,800 10.3%
iPhone 17 Pro ¥179,800 ¥194,800 8.3%
iPhone Air ¥159,800 ¥177,800 11.3%
iPhone 17 ¥129,800 ¥142,800 10%
iPhone 17e ¥99,800 ¥107,800 8%
iPhone 16 ¥114,800 ¥124,800 8.7%


Apple attributed the Mac and iPad price increases last month to the ongoing memory chip shortage, which has driven up chip prices. In this case, however, the increases are likely due to the Japanese yen's depreciation against the U.S. dollar over the past year.

Apple did not raise iPhone prices today in the U.S. or any other countries that we checked.

Apple also raised the prices of iCloud+ and Apple Music plans in many countries today, including Japan, so price increases are a theme this Friday.
Tag: Japan
Related Forum: iPhone

This article, "Apple Raises iPhone Prices in Japan" first appeared on MacRumors.com

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