A causa della crisi delle memorie, il prezzo dei portatili è aumentato notevolmente. Per un nuovo notebook da meno di 600 euro è possibile puntare sul Lenovo IdeaPad Slim 3 con Snapdragon X e 16 GB di memoria RAM.
Sfruttando la promo in corso su Amazon, infatti, il modello in questione è ora disponibile in sconto a 569 euro, con anche la possibilità di pagare in 12 rate mensili, per gli utenti abilitati ai pagamenti rateali.
Per sfruttare l'offerta in corso basta premere sul box qui di sotto.
O macOS é o sistema operacional que equipa os computadores da Apple, os Macs.
Para receber os novos recursos e estar sempre protegido contra ataques ou brechas de segurança, é recomendável manter o seu dispositivo atualizado para a última versão disponível.
Veja como conferir qual versão do sistema seu Mac está usando! 👨💻
Cores: preto-espacial ou prateado Tela: padrão ou nano-texture Chips: M5 Pro ou M5 Max Memória: 24GB, 36GB, 48GB, 64GB ou 128GB Armazenamento: 1TB, 2TB, 4TB ou 8TB
Cores: preto-espacial ou prateado Tela: padrão ou nano-texture Chips: M5, M5 Pro ou M5 Max Memória: 24GB, 36GB, 48GB, 64GB ou 128GB Armazenamento: 1TB, 2TB, 4TB ou 8TB Adaptador de energia: USB-C de 70W ou 96W
Cores: azul-céu, prateado, estelar ou meia-noite Chip: M5 Memória: 16GB, 24GB ou 32GB Armazenamento: 512GB, 1TB, 2TB ou 4TB Adaptador de energia: USB‑C de 30W, 35W com duas portas ou 70W
Cores: azul-céu, prateado, estelar ou meia-noite Chip: M5 Memória: 16GB, 24GB ou 32GB Armazenamento: 512GB, 1TB, 2TB ou 4TB Adaptador de energia: USB‑C de 30W, 35W com duas portas ou 70W
NOTA DE TRANSPARÊNCIA: O MacMagazine recebe uma pequena comissão sobre vendas concluídas por meio de links deste post, mas você, como consumidor, não paga nada mais pelos produtos/serviços usando os nossos links de afiliado.
O MacBook Air foi atualizado neste ano com o chip M5 e é o notebook ideal para quem quer um Mac portátil capaz de lidar com a grande maioria das tarefas diárias. Além disso, ele traz um visual moderno, com uma tela Liquid Retina e o conector MagSafe 3.
Se você está de olho nesse notebook, estamos trazendo hoje duas ofertas muito boas no KaBuM! — atrativas principalmente levando em conta os recentes aumentos de preços na linha de computadores da Maçã.
Modelo de 13 polegadas
O modelo de 13″, na cor prateada, traz 16GB de memória unificada, 1TB de SSD1Solid-state drive, ou unidade de estado sólido. e chip M5 com uma GPU 2Graphics processing unit, ou unidade de processamento gráfico. de 10 núcleos.
MacBook Air de 13” (M5 com GPU de 10 núcleos, 16GB de memória e 1TB de SSD)
Parcelado: de R$19.599,00 por R$12.902,10 em até 10x À vista no Pix: de R$17.639,10 por R$12.257,00
Ele está saindo por R$12.902,10, valor que pode ser parcelado em até 10 vezes no cartão de crédito. Se levarmos em conta que o preço tabelado desse mesmo computador é de R$19.599, estamos diante de um desconto de 34%.
Para quem preferir pagar à vista no Pix, o preço cai para R$12.257,00, o que representa um desconto de 31% se compararmos com o valor à vista praticado pela Apple, de R$17.639,10.
Para pagamentos à vista no Pix, o preço fica melhor: cai para R$13.667,99. Como o valor à vista praticado pela Maçã no país é de R$19.439,10, estamos diante de um desconto de 30%.
Para aproveitar ambas as ofertas, aplique o cupom 8DO8 no carrinho.
Todos os descontos de promoções divulgadas pelo MacMagazine são calculados com base nos preços sugeridos pela Apple ou por outras fabricantes. Pode ser que um determinado produto seja comumente encontrado por valores inferiores em redes varejistas, mas a nossa base de comparação é sempre em cima das tabelas oficiais.
Não perca! 💻
Fique sempre por dentro das ofertas!
Se você não é louco, é claro que gosta de economizar. E, para isso, o MacMagazine tem diversas opções para ajudar você a conseguir comprar o seu produto Apple pagando menos!
NOTA DE TRANSPARÊNCIA: O MacMagazine recebe uma pequena comissão sobre vendas concluídas por meio de links deste post, mas você, como consumidor, não paga nada mais pelos produtos/serviços usando os nossos links de afiliado.
Notas de rodapé
1
Solid-state drive, ou unidade de estado sólido.
2
Graphics processing unit, ou unidade de processamento gráfico.
La rentrée se rapproche, le moment est donc venu pour renouveler votre ordinateur. Le Lenovo Yoga Slim 7 14ILL10 profite d'une offre intéressante chez Amazon qui tombe à pic pour s'équiper d'un PC portable performant avant le retour en cours ou au bureau.
Apple offers the MacBook Pro with three different chip options. It starts with the entry-level M5 chip, which you can only get in the 14-inch MacBook Pro. Apple also offers higher end M5 Pro and M5 Max chips for the 14- and 16-inch MacBook Pro, as it has since the M1 arrived in 2020.
The M5 MacBook Pro was released in October 2025. According to reports, Apple plans to upgrade the laptop to an M6 chip this fall, which isn’t a surprise. What is a surprise is that Apple will reportedly skip the Pro and Max M6 variants to focus on the M7 coming later in 2027. So the M6 MacBook Pro could be the only M6 option available.
This article keeps track of the reports about the upcoming M6 MacBook Pro. Keep an eye on this article for the latest news.
M6 MacBook Pro release date: When will it launch?
• Fall 2026 expected
In a July report, Bloomberg’s Mark Gurman reported that the M6 MacBook Pro is expected to ship this fall. Of the five generations of the entry-level MacBook Pro, three have been released in the October/November timeframe, including the past two releases. Here are the release dates for the entry-level MacBook Pro:
This release could be affected by the memory chip shortage that has been affecting the whole tech industry. If Apple is unable to obtain the quantity of chips it needs, Apple could be forced to move the release date back. Or, there could have a short supply of laptops available, which would result in actual delivery dates slipping.
At this point in time, we haven’t heard of any delays. The fall release of the M6 MacBook Pro seems to be on schedule, but the volatility of the chip market could cause it to change unexpectedly.
M6 MacBook Pro: Chip details
First 2nm M-series chip
Redesigned GPU
Apple will upgrade the MacBook Pro M5 to an M6 chip, which will be the key upgrade for this release cycle. The chip is expected to be the first M-series chip built using TSMC’s 2nm process. A smaller process allows for more transistors to be placed on the chip, which would result in faster speeds and improved power efficiency.
The M6 chip is expected to incorporate new features for improved AI processing.
Apple
The M5 chip comes with 10 CPU cores: 4 super cores and 6 efficiency cores. No reports have been made about the M6 CPU core count, but Gurman reported that “performance will also improve.” Apple is also planning enhancements for the built-in video codecs.
In June, Bloomberg’s Mark Gurman reported that the M6 could offer an updated memory architecture and memory bandwidth of 200 GB/s, a 31 percent increase over the M5’s 153 GB/s. Apple will also likely update the chip’s Neural Engine to help AI processing for Apple Intelligence and Siri AI. As for the RAM configurations, Apple offers the M5 with 16GB, 24GB, or 32GB of RAM. Apple isn’t expected to change this with the M6.
The M6 will also have a redesigned GPU. Gurman reported that Apple tested a version of the M6 with 12 GPU cores, which is two more than the M5.
M6 MacBook Pro: Other specifications and features
No major changes expected
The chip upgrade to the M6 is expected to be the only major change with the back MacBook Pro release. The display, keyboard, trackpad, ports, and other features are all expected to be identical or similar to the M5 MacBook Pro.
The M6 MacBook Pro could be the last entry-level model of this particular design.
Foundry
According to Bloomberg’s Mark Gurman, Apple is planning an entry-level M7 MacBook Pro for 2027. This laptop will have a base M7 chip that replaces the M6, but it will also have several new features to match those introduced with the touchscreen MacBook Pro. The entry-level M7 MacBook Pro will have a new design, an OLED display, and other features, but it’s not expected to have a touchscreen.
M6 MacBook Pro: Price
$1,999 (expected)
Ongoing memory constraints could affect configurations
We haven’t heard any reports about the price of the entry-level M6 MacBook Pro, but we can look at recent price history to get an idea. When the M5 MacBook Pro was released in 2025, its starting price was $1,599. Apple bumped it to $1,699 when the M5 Pro and Max models arrived earlier this year and increased the starting storage to 1TB. This past June, however, Apple raised the price to $1,999 due to supply chain constraints. Those constraints aren’t going away anytime soon, and it’s likely that the higher price is now the new normal.
During Apple’s Q3 2026 financial announcement in July, Apple CEO Tim Cook and CFO Kevan Parekh made it a point to explain that the supply chain constraints will affect production costs for months to come. ” We expect the impact from supply constraints to increase significantly sequentially,” said Parekh. “The projected supply constraints in the September quarter affect iPhone, Mac, and iPad.” Cook said, “With less flexibility in supply chain, we expect the impact from the supply constraints to increase significantly sequentially.”
With this in mind, it’s quite possible that prices could go up again with the release of the M6 MacBook Pro. It’s unlikely, but the state of the chip supply chain will influence what prices Apple will offer.
Considering that the M7 MacBook Pro won’t be far from replacing the yet-to-be-released M6 MacBook Pro, one strategy Apple could employ is to price the M6 MacBook Pro at the same $1,999 price and push any price hikes to the next generation. If that’s the case, the M6 could be a good option for anyone on the fence about upgrading.
Ruling comes as part of second phase of landmark trial that found social media company enabled harm against users
A New Mexico court has ordered Meta, the parent company of Facebook, to pay $567m into a fund aimed at redressing adverse mental health impacts from the social media giant’s platforms.
The Thursday ruling comes as a part of the second phase of a landmark trial the social media giant lost in March. At the time, a jury found that the company knowingly harmed children’s mental health and concealed what it knew about child sexual exploitation on its platforms, and imposed the maximum penalty: a $375m fine.
Sometimes you have to fight fire with fire. But when it comes to AI slop and hateful content threatening the safety and value of social media platforms, adding more fire—in this case, more AI—can make the problem worse.
At its best, social media can be a haven for people who want to share their experiences and knowledge. It gets closest to this ideal when users contribute authentic, valuable content, whether that’s a uniquely thoughtful blog post or a helpful video on how to build a PC. Relying primarily on AI tools to preserve that authenticity misses what makes social media worthwhile in the first place: the people behind it.
Erroneous erasures
In April, a Slack channel for moderators of the r/AskHistorians Reddit community was usually busy. The channel, which automatically receives links to modmail messages, was flooded with alerts after dozens of comments and posts dating back 10 years were automatically removed from the subreddit.
Apple briefly removed Telegram from the App Store on Monday night after a review found content that violated its guidelines against child sexual abuse material (CSAM), but restored the app a short while later, according to Reuters.
It seems like this was a symbolic gesture. Removing the app didn’t affect any of the customers who had already downloaded it. Probably none of them saw the image. And restoring the app doesn’t mean that it’s completely free from CSAM—probably none of the major platforms is. It just means that Telegram did the obvious thing after the violation was reported, which presumably they would have done, anyway.
And before even contacting the developer? Telegram banning the account is what actually prevented users from potentially seeing the CSAM. Apple’s action seems like either a mistake or trying to send them a message.
I would note, by the way, that the Telegram app was apparently never removed from the Mac App Store. Which goes to show how little Apple cares about the Mac App Store.
Because Telegram quickly removes illegal content from public groups using all kinds of moderation tools, the attacker had to resort to a technical trick. He inserted AI-modified illegal content by editing an old message in an active group chat. As a result the content was effectively hidden from the group’s members, preventing them from seeing/reporting it.
The attacker was a takedown extortionist: someone who demands ransom from group owners in exchange for not targeting their communities. These extortionists use automated accounts to plant illegal content in public groups and then report it directly to Apple, attempting to trigger the removal of legitimate communities whose owners refused to pay them.
[…]
Extortionists have found a way to manipulate Apple into overreacting. Apple removed Telegram from the App Store before contacting us. This creates a potential systemic risk for every mobile app that hosts user-generated content. If an app used by more than a billion people can be removed from the App Store without prior warning, any app can be.
During the time the app was unavailable, many speculated that the move was politically motivated, or perhaps in response to the recent discovery that Telegram has allegedly been using an obfuscated private UIKit API to animate its emoji picker.
It’s sad but kind of hilarious that both of these so disparate theories were considered possible. Durov really does have political enemies, and Apple really does seem to have it out for Telegram. But, also, using private API to animate emojis totally seems like something that Telegram would do and that Apple would overreact to.
Over the last nine months, Mark Zuckerberg’s Meta has run dozens of paid ads that include explicit AI-generated child sexual abuse material (CSAM) and images of minors alongside sexually suggestive statements, according to details of the ads shared with WIRED. The ads, which in some cases reached several thousand accounts, were targeted at people living in the United States, United Kingdom, and more than a dozen European countries.
This is much worse than what happened with Telegram, yet Apple didn’t overreact.
MacBook Neo sales have given Apple something the Mac rarely achieved through its premium models: immediate access to the enormous market for affordable everyday notebooks.
The new line arrived in March 2026 with a launch price of $599, or $499 through education pricing. That placed a current MacBook within reach of buyers who previously depended on discounted older models, inexpensive Windows laptops or Chromebooks.
Price opened the door, but appearance helped people walk through it. MacBook Neo entered the market in blush, indigo, silver and citrus, avoiding the visual compromises commonly associated with entry-level computers. The aluminum enclosure, color-matched keyboard and 13-inch Liquid Retina display made it look like a deliberate new Mac rather than a reduced MacBook Air.
Those choices changed the conversation around an affordable Apple notebook. Buyers could select a computer according to personality and style before considering processor benchmarks. Students could carry something visibly different from institutional gray and black laptops. Families could distinguish multiple computers by color, while first-time Mac owners received a product with its own identity.
Early shipment estimates suggest that strategy worked. IDC data shared with TechCrunch placed MacBook Neo shipments at approximately 1.1 million units during the March quarter, even though the computer had been available for only about three weeks. Apple does not disclose sales by individual Mac model, so the figure remains an independent market estimate rather than an official unit count.
The pace was nevertheless substantial enough to make MacBook Neo one of the strongest recent Mac introductions. It also pushed the story beyond one successful product launch. Apple had entered a price segment responsible for tens of millions of notebook purchases each year and found customers who had never seriously considered macOS.
Image Credit: Apple Inc.
MacBook Neo Sales Started With a Missing Price Tier
Apple spent years concentrating the MacBook line above the mainstream notebook market. MacBook Air became the accessible model, but its price still placed it beyond many students, families and buyers in countries where local income and currency conversion make Apple hardware especially expensive.
Discounted older MacBook Air generations partially filled that gap. Retailers could keep M1, M2 or M3 models available after newer versions arrived, offering buyers lower prices without Apple designing a dedicated entry-level computer.
That approach had limitations. Availability depended on remaining inventory, configurations varied among retailers and the product still looked like a previous generation being cleared from the channel. It could attract value-conscious buyers, but it did not establish a permanent starting point for the Mac.
MacBook Neo created that starting point. Apple designed the model around an A18 Pro chip rather than the M-series processors used by MacBook Air and MacBook Pro. The base configuration included 8GB of unified memory and 256GB of storage, enough for browsing, school assignments, communication, streaming and everyday productivity without competing directly with higher-performance Macs.
The model retained features that buyers encounter every day: an aluminum body, a 13-inch high-resolution display, a Magic Keyboard, a large Multi-Touch trackpad, a 1080p FaceTime HD camera and a fanless design. Apple rated its battery for as long as 16 hours under its testing conditions.
Performance headroom, memory capacity and external-display support remain more limited than on a MacBook Air. Those compromises are easier to accept when the computer is purchased for writing, research, web applications, video calls and media consumption rather than professional video production or complex development work.
IDC estimated that the sub-$700 segment represented about 75 million annual notebook shipments, close to 40% of global notebook volume. Windows and ChromeOS historically controlled more than 95% of that tier. Apple had been competing for a small premium section of the market while a far larger pool of buyers purchased elsewhere.
MacBook Neo sales gave the company a way into that pool without placing an old design or plastic enclosure at the entrance to the Mac line. A buyer comparing computers at similar prices could now choose macOS without first accepting a major premium.
Color Gave the Affordable MacBook an Identity
Low-cost laptops are frequently designed to disappear. Dark plastic, conservative finishes and generic bodies keep manufacturing simple and reduce the risk that one color will remain unsold. MacBook Neo took the opposite approach by making color one of the most recognizable parts of the product.
Silver preserves a familiar Mac appearance, while indigo offers a darker alternative without returning to standard black. Blush gives the line a softer finish, and citrus creates the visual signature that separates Neo from every other MacBook on a table.
The colors do more than decorate an inexpensive computer. They prevent the model from being defined entirely by what it lacks. Instead of asking why it has an A18 Pro rather than an M5, buyers can begin with which finish they want.
That distinction is valuable among younger customers. IDC described reactions from teenagers who focused on the display, weight and appearance rather than memory specifications or processor architecture. Their interest centered on how the computer would look at school compared with the Windows laptops and Chromebooks already around them.
Apple used a similar strategy when color helped turn the original iMac into a cultural object. Later iBook models carried bright finishes into portable computing, while colorful iMac and MacBook designs made personal computers feel less institutional. MacBook Neo revisits that idea for a generation accustomed to selecting colors for phones, headphones, cases and watches.
The approach also avoids making affordability look like punishment. A lower price does not force the buyer into an anonymous product with a visibly cheaper exterior. Neo has limitations, but its design gives owners something exclusive to the line instead of presenting the computer as a substitute for the MacBook they could not afford.
Color alone did not produce MacBook Neo sales. The launch price, battery life, macOS integration and recognizable MacBook construction carried more purchasing weight. Color made those advantages easier to notice and gave stores a product that could attract attention before a salesperson explained its specifications.
First-Time Buyers Changed the Mac Equation
Apple said customer response exceeded its expectations and connected the launch with record participation from people buying their first Mac. That audience may prove more valuable than existing owners choosing a less expensive replacement.
A first Mac purchase can introduce a customer to applications and services that become part of daily work. People who already use an iPhone can access Messages, FaceTime, Photos, iCloud, AirDrop and iPhone Mirroring from the computer without rebuilding their digital routines.
That familiarity lowers one of the barriers to changing computer platforms. A person may have used Windows throughout school or work while carrying an iPhone for years. MacBook Neo makes the switch less financially demanding, while the connected features reduce the amount of relearning required after purchase.
MacBook Neo sales also challenge the assumption that low-cost notebook buyers care only about the lowest available price. Many customers are willing to spend more than the cost of an entry Chromebook when the difference provides a better display, metal construction, longer useful life or closer integration with a phone.
The line is therefore competing on perceived value rather than absolute cheapness. A $599 launch price remains expensive beside the least costly education laptops, but it enters the same purchasing discussion as many mainstream Windows models. It no longer requires a buyer to stretch directly toward MacBook Air pricing.
Education represents a particularly large opportunity. Schools and families make purchases around durability, battery life, software management, support requirements and the number of years a computer can remain useful. A lower acquisition price gives the Mac a better chance of surviving the first stage of that calculation.
Small businesses face similar decisions. A company that previously reserved Macs for designers or executives can consider Neo for administrative work, communication and browser-based services. Wider Mac deployment then becomes possible without assigning a premium notebook to every employee.
MacBook Neo sales may also protect Apple from depending entirely on upgrades. Mature computer owners can keep a capable Mac for many years, extending replacement cycles. Bringing new people onto the platform creates additional demand without waiting for an existing MacBook Air or MacBook Pro to become obsolete.
Worldwide Adoption Is the Larger Story
The geographic distribution of the first units shows both progress and unfinished work. IDC estimated that 44% of March-quarter shipments went to the United States. That concentration is unsurprising for an Apple launch, but the larger opportunity sits in markets where Mac adoption has remained limited by price.
India offers an early example. Approximately 18,000 units reportedly shipped there during the short March launch period, while retailers later experienced difficulty obtaining enough inventory. The local starting price of ₹69,900 remained above the direct currency conversion of the U.S. price, yet it sat far below the ₹119,900 entry point reported for MacBook Air at the time.
Older MacBook Air generations had previously generated Indian sales when retailers offered substantial discounts. Neo gives Apple and its partners a current model to promote throughout the year rather than depending on irregular clearance inventory.
Availability timing will influence adoption elsewhere. The computer reached some markets later than the initial launch, including Indonesia in May. Local taxes, currency movements, distribution capacity and supply allocation can produce a very different value proposition from one country to another.
Independent forecasts remain optimistic despite severe pressure across the PC industry. TrendForce projected Apple notebook shipments could grow 7.7% during 2026 and estimated that MacBook Neo could reach between 4 million and 5 million units. IDC later said stronger-than-expected demand from the model contributed to an upward revision of its notebook forecast.
Those gains are occurring while memory shortages and rising component costs are pushing much of the computer industry toward higher prices. IDC expects worldwide PC shipments to contract during 2026, making Apple expansion unusual in a market where many manufacturers are reducing configurations and protecting margins.
Supply control helped Apple enter the lower tier at a difficult moment. The company already designs the A18 Pro, uses a highly standardized configuration and purchases components at enormous scale. That structure gave it more room to assemble a focused notebook without relying on a separate processor vendor for the central chip.
Recent Mac price increases caused by rising memory costs may test how much of the early advantage Apple can preserve. Neo depends on remaining close enough to mainstream notebooks that first-time buyers continue placing it on the same shortlist. A widening price gap would return the Mac to the premium territory the new line was created to escape.
The next evidence will arrive through education purchasing cycles and expansion in price-sensitive countries. A personal citrus or blush MacBook can win attention in a store, but deployments across schools and small businesses will depend on supply, local pricing, management costs and useful life. The first semester filled classrooms with individual Neo buyers; the coming academic year will reveal whether entire institutions are ready to replace rows of gray laptops with macOS.
The highly anticipated MacBook Ultra has dominated recent tech discussions with its touchscreen and OLED panel. However, the fresh exterior built around these parts might be an even bigger deal. That is largely because Apple is not keeping this fresh look locked to its top-tier machine for very long. Rumors suggest the company plans to […]
If the rumors are true, Apple’s next few years are shaping up to be the most exciting in a long time. The company has been working on intriguing new devices, including its first foldable iPhone, a touchscreen MacBook Pro with an OLED display, and smart home devices powered by Siri AI and Apple Intelligence.
All of this sounds amazing, but there’s just one problem. All these innovations are likely to come at a high price, especially at a time when prices are already rising due to a global shortage of RAM and other components. In the end, most people probably wouldn’t buy all or possibly any of these innovations.
But Apple’s new Upgrade program changes the script and makes it possible for even more people to get their hands on Apple’s highest-end products, even if they don’t have thousands of dollars to spend on a new laptop or phone.
Apple already has niche premium products
Apple has never been afraid to build products that only a few people can justify buying. The Mac Pro was never a product for the masses. It was an expensive computer aimed at engineers and film directors. The same applies to the XDR Studio Display and Apple Vision Pro.
Those products serve an important purpose. They demonstrate what’s technically possible, even if they aren’t expected to become best sellers. They cater to a niche market that is willing to pay a high price for them. For these users, price isn’t important.
Apple Vision Pro and the Mac Pro are both high-priced devices with limited appeal.
Thiago Trevisan/Foundry
What’s changing over the coming months is that even products on the way aren’t niche high-end devices. The rumored iPhone and MacBook Ultra are designed to be mainstream devices with high price tags, and this could have a major impact on which devices the average consumer chooses.
The iPhone has always been Apple’s most popular product. Even the Pro models, while expensive, remain attainable for many customers through financing, trade-ins, or carrier promotions. Likewise, the MacBook Pro has become the default recommendation for professionals and enthusiasts alike.
However, the rumored iPhone Ultra and MacBook Ultra suggest that Apple may be about to introduce a new product tier positioned well above its Pro models. Not simply because they are faster or more powerful, but because they are much more ambitious to build.
Innovation comes with a price
New technologies always come at a higher price. Typically, building a device with a radical new design requires new manufacturing methods, which drives up production costs. This was the case in 2017 with the iPhone X, which raised the starting price of the high-end iPhone from $649 to $999.
At the time, people were shocked by the higher price. But quickly, $999 became the new normal for a premium smartphone. Now, the iPhone 17 Pro starts at $1,099, which is only 10 percent more than the starting price Apple set for its new iPhone in 2017.
But given the current rumors, Apple’s new “Ultra” devices won’t just be a few dollars more expensive. They could cost up to twice as much as the current Pro models.
Apple’s upcoming iPhone Ultra could cost twice as much as the iPhone 17 Pro Max.
Foundry
Let’s take the iPhone Ultra foldable as an example. Flexible OLED panels remain expensive. More durable hinges require intricate engineering. Thinner batteries, custom display technologies, and increasingly complex camera systems all push manufacturing costs higher.
Based on what multiple sources have been saying, Apple’s foldable iPhone could cost as much as $2,500 depending on the configuration. That would already be $1,300 more expensive than the iPhone 17 Pro Max costs today. By comparison, Samsung now charges $2,100 for the entry-level version of the new Galaxy Z Fold Ultra and $1900 for the shorter model that mimics the rumored iPhone Ultra.
The rumored MacBook Ultra follows a similar pattern. An OLED touchscreen display with a new design, along with even more RAM and SSD storage, would significantly increase the cost of this machine compared to current MacBook Pro models.
But with Apple Upgrade, those prices aren’t nearly as eye-watering. On a 24-month lease, the iPhone Ultra would likely cost around $70 a month, while a 36-month MacBook Ultra lease would run roughly the same for a 36-month lease. That’s still not as cheap as an iPhone 17 Pro, but it’s much more affordable—and you can bet Apple will advertise it as such.
The next MacBook Pro will reportedly have a touchscreen display and an eye-watering price tag.
Apple
The products most people buy won’t stop being good
Of course, having new, high-end products in the lineup doesn’t mean everyone will need them. The current iPhone Pro models are already more than enough for most users. The latest MacBook Pro is so powerful that many buyers have never even come close to using its full potential. Even the base model iPhone has become quite appealing.
In fact, Apple itself has, in a way, anticipated that premium products would become much more expensive and has also been investing in more affordable products that meet the needs of the vast majority of people. This includes devices such as the MacBook Neo and the iPhone 17e.
Ever since we began hearing about them, it seemed as though the new Ultra products would be just like the Vision Pro: cool, futuristic products, but priced way out of reach for most buyers. Ultra products will naturally be aimed at enthusiasts, those who are willing to pay thousands of dollars for an iPhone or a MacBook that looks completely different from current devices and employs the most cutting-edge technologies. And like Vision Pro, the rumored prices didn’t leave much hope for a trickle-down effect.
But with Apple Upgrade, the barrier to entry isn’t nearly as steep. Apple doesn’t offer Vision Pro in its Upgrade program, but a $3,699 Mac (the same price as Vision Pro after last month’s price hike) costs just $76.52 per month for 36 months. Apple would have probably sold quite a few more of them if those terms were available at launch.
Apple’s next era seems genuinely exciting. It just may be an era in which more people than ever don’t own Apple’s latest products—but they still use them around every day.
Many MacBook Air, MacBook Pro, and MacBook Neo owners have noticed something curious; their MacBook battery stops charging at 80% when plugged in. To add to the confusion, even if they leave their MacBook plugged in overnight, the battery seems to be stuck at 80% and will not charge any further. Because this is not ... Read More
Ever since Apple raised prices on MacBooks last month, we’ve been on the lookout for anything that comes close to the prices they were before. Today’s deal gets there: B&H Photo is selling a 14-inch M5 MacBook Pro with a 96W power adapter for $1,729, a savings of $290 on the price Apple charges and just $10 more than the price before the hike.
This is the base-model MacBook Pro, but you’re still getting a lot of high-end features, including the speedy M5 chip, 1TB of storage, 2x faster read/write performance compared to the M4 model. You can also hook up a pair of high-resolution external displays as well as Thunderbolt 5 drives. And with the bundled 96W charger, you’ll get fast charging (up to 50 percent battery in around 30 minutes) as well.
Of course, it also comes with a brilliant Liquid Retina XDR display with ProMotion and XDR, tons of expansion, including Thunderbolt 5, HDMI, and an SDXC card slot, and Wi-Fi 6E. And it all comes wrapped in Apple’s sleek design that’s gorgeous in either silver or space black. We loved this model when we reviewed it and still recommend it even at the higher price.
MacBook Neo helped Apple move against the global PC market in the second quarter of 2026, delivering double-digit Mac shipment growth while most leading computer manufacturers sold fewer units than a year earlier.
Preliminary data from IDC estimates that Apple shipped 6.7 million Macs during the quarter, up 10.1% from 6.1 million in Q2 2025. Its worldwide market share rose from 8.5% to 9.9%, placing the company within a fraction of the 10% threshold.
The rest of the industry moved in the opposite direction. Global shipments fell 4.9% year over year to 68.2 million units, ending nine consecutive quarters of growth. A separate Omdia estimate placed the decline at 3.6% and Apple growth at 15.9%, but both research groups identified the same pattern: the Mac gained ground while established Windows PC vendors contracted or remained flat.
IDC directly connected the Apple increase with the arrival of its lowest-priced notebook. MacBook Neo began shipping in March, giving the model its first complete quarter of retail availability between April and June.
MacBook Neo Drives Mac Shipment Growth
MacBook Neo entered the market as an alternative for buyers previously priced out of the Mac lineup.
The 13-inch notebook launched at $599 with an A18 Pro chip, 8GB of unified memory, a Liquid Retina display and up to 16 hours of video playback. It also brought macOS, Apple Intelligence and integration with the iPhone ecosystem into a price range commonly occupied by mainstream Windows laptops and Chromebooks.
That positioning attracted students, families and first-time Mac customers who did not need the performance or display technology of a MacBook Air or MacBook Pro. The four-color aluminum design also gave the entry model a more recognizable identity than the older Mac notebooks that frequently remained on sale through discounts.
IDC had already identified the computer as an unusual source of strength when it revised its notebook forecast earlier in 2026. Demand exceeded initial expectations in several markets, and reported inventory shortages appeared shortly after the March launch.
The effect became much more visible in Q2. MacBook Neo was available for the entire three-month period, allowing Apple to increase production, expand retail distribution and serve customers who could not obtain the computer during its first weeks.
The entry model also widened the Mac lineup without replacing the MacBook Air. Buyers seeking more memory, faster ports, longer wireless web use or additional external-display support could continue moving toward the M5-powered Air, while the less expensive machine handled education, office work, web browsing and communication.
That separation allowed Apple to reach lower price points without reducing the value of its premium notebooks.
Image Credit: Apple Inc.
Lenovo, HP and Dell Lose Shipments
Apple remained the fourth-largest traditional PC vendor, but its performance contrasted sharply with the companies above it.
Lenovo retained first place with 16.6 million units and 24.4% market share. Its shipments declined 2.1% from the previous year.
HP experienced the steepest drop among the top five, falling 9% to 13 million units. Dell shipped 9.3 million computers, representing a 5% decline. Asus remained nearly flat at 5 million units, up only 0.2%.
Manufacturers outside the five largest brands collectively suffered a 10.5% contraction, indicating that weaker demand and component inflation placed even more pressure on smaller companies.
The figures measure shipments into distribution channels or directly to end users, not confirmed retail purchases by individual consumers. A manufacturer can therefore record shipment growth while some inventory remains unsold in stores or warehouses.
MacBook Neo demand appears to have been strong enough to support Apple production increases rather than simply filling channels. The company reportedly doubled its annual production target after the initial response, although later quarters will reveal how much of Q2 reflected lasting demand rather than launch-period enthusiasm.
Apple also benefits from operating at a scale that provides leverage with memory, storage and semiconductor suppliers. Smaller PC brands face greater difficulty securing components at competitive prices when shortages intensify.
Memory Costs Reverse the PC Recovery
The Q2 contraction arrived after manufacturers and commercial customers accelerated purchases during late 2025 and early 2026.
Buyers expected memory and storage prices to rise, encouraging some businesses to replace computers earlier than planned. Vendors also increased inventories while components remained available.
That activity supported nine quarters of market growth but borrowed demand from later periods. Once the early purchases were completed, the industry faced a more difficult combination of expensive components, cautious consumers and elevated retail prices.
The memory shortage is closely connected to the AI infrastructure boom. Chipmakers are dedicating more production capacity to high-bandwidth memory used by data center accelerators, limiting the supply of conventional DRAM needed for personal computers.
IDC expects little relief before the end of 2027 or early 2028. The research company forecasts an 11.3% decline in worldwide PC shipments across 2026, with the fourth quarter potentially falling 20% from the previous year.
Computer revenue may not decline at the same pace. Manufacturers have raised prices faster than shipments have fallen, allowing them to collect more money from fewer units.
That strategy creates another problem. Retailers and distributors can become trapped with expensive inventory if customers refuse the new prices, forcing promotions or production reductions later.
MacBook Neo initially softened that pressure by giving Apple a new product near the bottom of the notebook market. Its original $599 price made the Mac competitive with midrange Windows machines at the moment many rivals were becoming more expensive.
Image Credit: Freepik
The Price Increase Creates the Next Test
The strongest Q2 MacBook Neo shipments were recorded while most customers could still buy the computer at its introductory price.
Apple raised the U.S. starting price to $699 in late June as memory and storage costs affected the Mac and iPad lineups. The education price remained at $599, preserving the original offer for eligible students and educators.
A $100 increase changes the comparison with discounted Windows notebooks and places the entry model closer to older MacBook Air configurations available through third-party retailers.
Apple must now determine whether the appeal came primarily from the low launch price or from the combination of macOS, battery life, design and iPhone integration.
The company remains better positioned than many rivals to absorb supply disruption, negotiate long-term component agreements and promote several notebooks at different prices. MacBook Neo also uses an iPhone-class A18 Pro processor rather than an M-series chip, providing another way to manage silicon costs and production capacity.
IDC expects the full PC market to deteriorate during the second half of 2026. Apple will enter that period with almost 10% worldwide share, but the September quarter will be the first to measure MacBook Neo demand almost entirely at the higher $699 retail price.
Você é daqueles que estão cansados de manter o Facebook instalado em seu dispositivo apenas para usar o Marketplace? Então trago boas notícias: a Metalançou um aplicativo independente para a plataforma, em comemoração aos seus dez anos.
O Seller, como o próprio nome já indica, é indicado para usuários que vendem com frequência no Facebook Marketplace. É um entendimento de que usar o app principal da plataforma para vendas pode não ser a melhor experiência para esses vendedores.
Divulgação/Meta
Como destaques, o Seller oferece ferramentas centralizadas como criação de anúncios impulsionada por inteligência artificial, uma caixa de entrada unificada para mensagens de compradores, gestão de estoque e dados de desempenho de venda.
Divulgação/Meta
Disponível, por ora, apenas para usuários dos Estados Unidos (e com 18 anos de idade ou mais), ele sincroniza automaticamente com a conta do Facebook caso ela esteja conectada ao dispositivo.
Selo de verificação
A Meta também está lançando o Facebook Verified, um selo de verificação gratuito que ajudará usuários a comprovar a autenticidade de seus perfis em locais como os grupos, o Marketplace e o Namoro (Dating).
Divulgação/Meta
Para garantir um selo, os usuários (que não podem ser páginas e perfis profissionais) deverão enviar um vídeo no formato de selfie, o qual a plataforma comparará com as fotos publicadas para atestar a autenticidade.
Divulgação/Meta
Divulgação/Meta
A novidade está sendo lançada gradualmente em mercados selecionados (com planos de expansão global), mas a empresa não especificou exatamente quais são eles. Ela é restrita a maiores de 18 anos.
Mais novidades
A Meta ainda anunciou que está implementando uma nova experiência imersiva em que o usuário visualiza um modo de vídeo em tela cheia assim que abre o Facebook — uma opção para quem consome muitos vídeos na plataforma.
Por fim, a empresa também destacou o recém-lançado app Forum e novos recursos da Meta AI — como a possibilidade de encontrar um date no Namoro usando IA, sugestões de preços no Marketplace e um assistente para criadores.
Meta today announced Facebook Verified, a free badge designed to confirm that a Facebook profile belongs to a real person rather than an AI-generated fake.
The feature uses a selfie-based verification process: users record a short video selfie, which Meta checks against their existing profile photos to confirm a match. Meta says the process is free and typically takes just a few minutes to complete, though accounts must meet the company's trust and safety standards to qualify.
Facebook Verified is limited to users 18 and older who are in good standing with Meta's Community Standards around fraud, scams, and deceptive practices, and who show no evidence of inauthentic behavior. The badge is not available for Pages or ProMode accounts, positioning it squarely as a personal-profile feature rather than one aimed at creators or businesses.
Once verified, the badge will appear on Marketplace, Dating, Groups, and Profile, with Meta planning to extend it to Feed posts over time. There is no subscription fee for the feature, and the badge carries across the platform once a user has completed the one-time verification process.
The launch is separate from Meta Verified, the company's existing paid subscription that bundles a verified badge with extras like impersonation protection and direct account support. Facebook Verified is free and narrower in scope, aimed specifically at signaling humanity rather than offering premium account features.
Facebook Verified is rolling out in phases, starting in select markets, with Meta planning to expand availability globally over time.
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