Apple TV on Tuesday unveiled the trailer for the fourth season of its hit series “Ted Lasso,” starring and executive produced by Emmy Award winner Jason Sudeikis. “Ted Lasso” returns with its 10-episode new season on Wednesday, August 5, 2026 with one episode, followed by new episodes every Wednesday through October 7 on Apple TV.

In season four, Ted returns to Richmond, taking on his biggest challenge yet: coaching a second division women’s football team. Throughout the course of the season, Ted and the team learn to leap before they look, taking chances they never thought they would. The new season reunites fan favorites, including Emmy Award winner Hannah Waddingham, Juno Temple, Emmy Award winner Brett Goldstein, Brendan Hunt and Jeremy Swift, alongside new additions Tanya Reynolds, Jude Mack, Faye Marsay, Rex Hayes, Aisling Sharkey, Abbie Hern and Grant Feely.

“Ted Lasso” is executive produced by Sudeikis alongside Hunt, Joe Kelly, Jane Becker, Jamie Lee and Bill Wrubel. Emmy Award winner Jack Burditt serves as executive producer on season four under a new overall deal with Apple TV. Goldstein serves as writer and executive producer alongside Leann Bowen. Sarah Walker and Phoebe Walsh will serve as writers and producers for season four, and Sasha Garron co-produces. Julia Lindon will write for season four, and Dylan Marron will serve as story editor. Bill Lawrence executive produces via his Doozer Productions, in association with Warner Bros. Television and Universal Television, a division of Universal Studio Group. Doozer’s Jeff Ingold and Liza Katzer also serve as executive producers. The series was developed by Sudeikis, Lawrence, Kelly and Hunt, and is based on the preexisting format and characters from NBC Sports.
Following its global debut on Apple TV, “Ted Lasso” broke records and quickly earned praise from fans and critics all over the world. The first season became the most Emmy Award-nominated comedy series, and the series went on to land rare back-to-back Emmys for Outstanding Comedy Series for its first two seasons on air.

Apple TV offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all of a user’s favorite screens. After its launch on November 1, 2019, Apple TV became the first all-original streaming service to launch around the world, and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. To date, Apple Original films, documentaries and series have been honored with 852 wins and 3,804 award nominations and counting including multi-Emmy Award-winning and history-making comedies “The Studio” and “Ted Lasso,” global cultural phenomenon “Severance,” Apple’s most-viewed drama “Pluribus,” Academy Award Best Picture winner “CODA” and Academy Award winner “F1,” the highest-grossing sports feature of all time.

MacDailyNews Take: After season three, we approach this season with trepidation.

See also: Will ‘Ted Lasso’ Season 4 be a woke disaster like Season 3? – July 22, 2026
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MacDailyNews Note: Apple TV is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV 4K, Apple Vision Pro, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $12.99 per month with a seven-day free trial for new subscribers. For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV 4K or Mac can enjoy three months of Apple TV for free.

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O Apple TV divulgou hoje o aguardado trailer da quarta temporada de “Ted Lasso”, cujo primeiro episódio estreará no dia 5 de agosto (quarta-feira da semana que vem).

Com um total de dez episódios, os nove capítulos remanescentes chegarão ao catálogo do streaming da Maçã às quartas-feiras, até o dia 7 de outubro.

Eis o trailer:

E também a versão dublada em português do Brasil:

Tim Cook, CEO ¹Chief executive officer, ou diretor executivo. da Apple, também compartilhou o trailer no X:

Estrelada por Jason Sudeikis, a nova temporada segue com o foco em Ted, que retorna a Richmond para enfrentar o seu maior desafio até aqui: comandar um time feminino da segunda divisão do futebol inglês. Com o desenrolar da história, ele e a equipe aprendem a arriscar antes de terem todas as respostas, encarando desafios que até então pareciam inimagináveis.

Além de reunir nomes de outras temporadas, como Hannah Waddingham, Juno Temple, Brett Goldstein, Brendan Hunt e Jeremy Swift, adições ao elenco incluem Tanya Reynolds, Jude Mack, Faye Marsay, Rex Hayes, Aisling Sharkey, Abbie Hern e Grant Feely.

O roteiro é assinado por Sarah Walker e Phoebe Walsh (que também são creditadas como produtoras), ao lado de Goldstein (que também é produtor), Julia Lindon e Dylan Marron (que exerce também a função de editor de roteiro). Além de Walker, Goldstein, Hunt e Walsh, a produção executiva é assinada por Joe Kelly, Jane Becker, Jamie Lee e Bill Wrubel. O vencedor do Emmy Jack Burditt também chega para a nova temporada.

O Apple TV está disponível no aplicativo Apple TV em mais de 100 países e regiões, seja em iPhones, iPads, Apple TVs, Macs, dispositivos Android, smart TVs ou online — além de também estar em aparelhos como Roku, Amazon Fire TV, Chromecast com Google TV, consoles PlayStation e Xbox. O serviço custa R$29,90 por mês, com um período de teste gratuito de 7 dias. Por tempo limitado, quem comprar e ativar um novo iPhone, iPad, Apple TV ou Mac ganha 3 meses do Apple TV. Ele também faz parte do pacote de assinaturas da empresa, o Apple One.

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Notas de rodapé

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  Chief executive officer, ou diretor executivo.

“Ted Lasso” arrived on Apple TV in 2020 as a refreshing antidote to cynicism: a kind-hearted American football coach (Jason Sudeikis) takes over a struggling English Premier League football (soccer) team, winning over skeptics with optimism, biscuits, and “believe” signs. Seasons 1 and 2 delivered sharp comedy, genuine emotional depth, and broad appeal, earning Emmys and a devoted fanbase. Then came Season 3 in 2023. Many viewers felt the show shifted from feel-good underdog story to something heavier on messaging and virtue-signaling.

What Went Wrong in Season 3?

Critics gave Season 3 a solid 81% on Rotten Tomatoes, but audience scores dipped, with notable backlash. Common complaints included scattered storytelling with longer episodes that spread focus across too many characters and subplots, diluting the core team dynamic. The gentle humor gave way to heavier lectures on topics like sexuality, gender dynamics, and social issues. Storylines involving multiple LGBTQ+ characters and identity themes often felt shoehorned in, prioritizing virtue-signaling over organic character growth. Some scenes started feeling like after-school specials rather than natural extensions of the show’s wholesome spirit.

Jason Sudeikis has pushed back against the criticism, suggesting detractors “don’t have imaginations” or lack curiosity. That’s a fair creative defense (series do evolve over time), but it didn’t win over fans who felt the series abandoned its original charm for contemporary posturing.

Season 4 Setup: Promising or Risky?

Season 4 premieres August 5, 2026, on Apple TV. Ted returns to Richmond to coach a second-division women’s football team. Promotional materials suggest more of the signature warmth, with returning favorites like Rebecca (Hannah Waddingham), Roy Kent (Brett Goldstein), Keeley (Juno Temple), and Coach Beard, plus new cast members. The logline emphasizes “leaping before they look” and taking chances.

Potential red flags for “woke disaster” concerns:

• The premise itself — Ted coaching women — invites explorations of gender, empowerment, and male-female dynamics. Given Season 3’s direction, there’s a real risk of heavy-handed messaging around feminism and identity politics in sports.

• Hollywood’s track record shows many comedies have struggled when prioritizing social commentary over laughs.

• Creative team continuity from Season 3 raises questions about whether the virtue-signaling elements will persist or intensify.

Reasons for optimism:

• The women’s team angle could deliver fresh comedy with non-traditional football coaching, team rivalries, and Ted’s positivity clashing with new personalities, without needing to shoehorn in ideological crutches.

• The core strength of the show has always been relationships and personal growth. If the focus stays on believable character arcs (unlike Keely’s in Season 3, for example), it can recapture Season 1 magic.

• The three-year gap since Season 3 might reset expectations and allow a return to form.

The Bigger Picture

“Ted Lasso” succeeded initially because it was not another lecture. It celebrated kindness, resilience, and community without alienating viewers. Many topics aren’t inherently bad where it fits naturally, but when it feels like agenda first and entertainment second, the formula breaks. Season 3 proved that strong performances couldn’t fully mask the sense that the show was trying way too hard to be “important.”

MacDailyNews Take: Season 4 doesn’t have to repeat Season 3’s mistakes. A women’s team offers rich comedic territory without mandating sermons. If the writers trust the audience and prioritize funny, heartfelt stories over checking boxes, it could be a strong return. If they treat it as another vehicle for cultural commentary, the “woke disaster” label may stick.

Ultimately, we’ll know soon enough. Ted’s mantra, “Believe,” applies here, too. But belief works best when earned through great TV, not imposed. August 5th will tell. Fingers crossed the biscuits are fresh and the lectures are light.

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A quarta temporada de “Ted Lasso” estreará no Apple TV no dia 5 de agosto e, embora a Maçã ainda não tenha encomendado uma quinta temporada, o astro Jason Sudeikis afirma que o objetivo é reunir novamente a equipe de roteiristas, no final de agosto, para trabalhar em ideias para uma possível continuação.

Em entrevista ao The Hollywood Reporter, ele disse ter em mente um arco de mais três temporadas (já contando com a quarta) e que existem, especificamente, ideias para a quarta temporada que não foram utilizadas.

Se tudo correr conforme o planejado, a equipe de [Ted] Lasso retornará à sala de roteiristas no final de agosto para estruturar uma quinta temporada — que ainda não foi oficialmente encomendada. Eles ainda têm ideias não utilizadas do retiro em Ojai, e o aplicativo de notas de Sudeikis continua sendo uma fonte inesgotável de material. Mais uma vez, Sudeikis tem em mente um arco de três temporadas e espera que o público continue acompanhando. “Eu sei que precisava disso. Eu precisava tanto quanto as outras pessoas”, diz ele.

Falando sobre a quarta temporada, Sudeikis insiste que falava sério quando disse que a série terminaria após três temporadas. Ele afirma que sua intenção era genuína, mesmo tendo recebido uma oferta de mais de US$1 milhão por episódio para continuar.

A história foi contada. Ted voltou para casa [em Kansas City] para ficar com o filho. Eu não ia fazer o Ted virar a vida deles de cabeça para baixo só para justificar uma fortuna. Isso não fazia sentido para mim.

Ainda assim, os espectadores continuavam dizendo a ele que a série os havia salvado, e ele respondia prontamente: “Ela me salvou também.”

É contagiante interpretar um personagem que vê o melhor nas pessoas e não guarda rancor do mundo por todas as suas fraquezas, valentões e sombras. Não é como se eu fosse o Daniel Day-Lewis, mas foi bom viver isso — sentir essa energia percorrendo minha mente e meu corpo o dia todo.

Sudeikis e sua equipe acreditam que a quarta temporada está muito boa. Inclusive, o roteirista Brett Goldstein, que também interpretou o jogador de futebol Roy Kent, disse que “ela resgata um pouco daquela magia da primeira temporada”.

A entrevista completa traz outras informações, incluindo detalhes dos bastidores de todas as temporadas lançadas até agora e os desafios enfrentados na pré-produção.

Ademais, caso não tenha acompanhado, Sudeikis e Brendan Hunt (intérprete do Coach Beard) fizeram uma aparição surpresa durante a performance de Justin Bieber na partida final da Copa do Mundo 2026.

O Apple TV está disponível no aplicativo Apple TV em mais de 100 países e regiões, seja em iPhones, iPads, Apple TVs, Macs, dispositivos Android, smart TVs ou online — além de também estar em aparelhos como Roku, Amazon Fire TV, Chromecast com Google TV, consoles PlayStation e Xbox. O serviço custa R$29,90 por mês, com um período de teste gratuito de 7 dias. Por tempo limitado, quem comprar e ativar um novo iPhone, iPad, Apple TV ou Mac ganha 3 meses do Apple TV. Ele também faz parte do pacote de assinaturas da empresa, o Apple One.

NOTA DE TRANSPARÊNCIA: O MacMagazine recebe uma pequena comissão sobre vendas concluídas por meio de links deste post, mas você, como consumidor, não paga nada mais pelos produtos/serviços usando os nossos links de afiliado.

Ahead of the highly anticipated fourth season of the global phenomenon “Ted Lasso,” Apple TV hosted a weekend of events in celebration of the series in Coach Ted Lasso’s hometown of Kansas City. Emmy Award-winning star and executive producer Jason Sudeikis, along with series stars Juno Temple, Brendan Hunt, Jeremy Swift, and Abbie Hern, were in attendance for a press conference at CPKC Stadium, a special “Ted Lasso” Night fan event, and a screening of the fourth season’s debut episode at Regnier Extreme Screen in Kansas City.

The 10-episode fourth season of “Ted Lasso” will premiere on Apple TV with the first episode on August 5, followed by one new episode every Wednesday through October 7, 2026. In season four, Ted returns to Richmond, taking on his biggest challenge yet: coaching a second division women’s football team. Throughout the course of the season, Ted and the team learn to leap before they look, taking chances they never thought they would.

Season four marks the return of fan favorites, including Emmy Award winner Hannah Waddingham, Juno Temple, Emmy Award winner Brett Goldstein, Brendan Hunt and Jeremy Swift, alongside new additions Tanya Reynolds, Jude Mack, Faye Marsay, Rex Hayes, Aisling Sharkey, Abbie Hern and Grant Feely.

“Ted Lasso” season four adds Emmy Award winner Jack Burditt as executive producer under a new overall deal with Apple TV. Jason Sudeikis stars and executive produces alongside Hunt, Joe Kelly, Jane Becker, Jamie Lee, and Bill Wrubel. Goldstein serves as writer and executive producer alongside Leann Bowen. Sarah Walker and Phoebe Walsh serve as writers and producers for season four, and Sasha Garron co-produces. Bill Lawrence executive produces via his Doozer Productions, in association with Warner Bros. Television and Universal Television, a division of NBCUniversal content. Doozer’s Jeff Ingold and Liza Katzer also serve as executive producers. The series was developed by Sudeikis, Lawrence, Kelly,, and Hunt, and is based on the preexisting format and characters from NBC Sports.

Following its global debut on Apple TV, “Ted Lasso” broke records and quickly earned praise from fans and critics all over the world. The first season became the most Emmy Award-nominated comedy series, and the series went on to land rare back-to-back Outstanding Comedy Series Emmys for its first two seasons on air.

The first three seasons of “Ted Lasso” are now streaming globally on Apple TV.

Apple TV offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all of a user’s favorite screens. After its launch on November 1, 2019, Apple TV became the first all-original streaming service to launch around the world, and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. To date, Apple Original films, documentaries and series have been honored with 850 wins and 3,734 award nominations and counting including multi-Emmy Award-winning and history-making comedies “The Studio” and “Ted Lasso,” global cultural phenomenon “Severance,” Apple’s most-viewed drama “Pluribus,” Academy Award Best Picture winner “CODA” and Academy Award winner “F1,” the highest-grossing sports feature of all time.

MacDailyNews Note: Apple TV is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV 4K, Apple Vision Pro, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $12.99 per month with a seven-day free trial for new subscribers. For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV 4K or Mac can enjoy three months of Apple TV for free.

‎
Please help support MacDailyNews — and enjoy subscriber-only articles, comments, chat, and more — by subscribing to our Substack: macdailynews.substack.com. Thank you!

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