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Play Store isn't just for apps anymore, and you might even find a better Galaxy S26 deal there

What you need to know

  • Google is rolling out a new Shop Devices section in the Play Store for browsing Pixel and Samsung Galaxy hardware.
  • The new option appears in the Play Store's profile menu and redirects users to Google's existing hardware storefront.
  • The portal lists devices like the Pixel 11, Pixel Watch 4, Galaxy S26 Ultra, Google TV Streamer, and more.

Google is rolling out a new Shop devices option in the Play Store, allowing users to buy not just apps and games, but also smartphones and other hardware directly through the app.

For years, the Google Play Store has been the go-to storefront for downloading apps, games, books, and more. But now, Google wants to expand that experience to hardware as well. As spotted by 9to5Google, the company has added a new "Shop devices" section within the Play Store that lets users shop for not only Google Pixel phones and Pixel Watches, but also Samsung Galaxy devices.

The new Shop Devices option appears when you tap your profile icon in the top-right corner of the Google Play Store. Selecting it opens the Google Store where you can browse and purchase Google Pixel and Samsung Galaxy devices.

Currently, the portal lists several devices, including the Samsung Galaxy S26 and Galaxy S26 Ultra, alongside Google's own products like the Pixel 10a, Pixel Watch 4, Pixel 11 Pro Fold, Google TV Streamer, Pixel 11, and Pixel 11 Pro.

Purchasing the Samsung Galaxy S26 through Google Play Store's new shop devices section

(Image credit: 9to5Google)

Other devices, including the Galaxy Z Flip 8, are also listed. However, it doesn't appear to be a complete storefront for either brand just yet, with only select devices available for now. Google could expand the selection as more products are added to the portal.

It's worth noting that eligible Google One subscribers can also take advantage of the 10% Google Store credit benefit when purchasing supported devices through the portal. You can then use the 10% credit towards any other future Google Store purchase.

But perhaps the more interesting part is that Google doesn't seem to have updated the prices of Samsung's Galaxy S26 series in the new shopping section.

For those unaware, Samsung recently increased the prices of the Galaxy S26 lineup in the U.S. by $100, meaning the base Galaxy S26 now starts at $1,000, while the Galaxy S26 Ultra starts at $1,400.

However, the Shop Devices portal still shows the older, lower prices for both phones. So, at least for now, you may be able to pick up the Galaxy S26 or Galaxy S26 Ultra for less than Samsung's revised pricing, although it's worth checking the final price at checkout.

That said, if you're specifically looking for a deal on the Galaxy S26 series, it's still worth comparing prices with retailers like Amazon, where you might find better discounts than what's available through Google's new shopping portal.

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Google and Epic Cancel Settlement, Third-Party App Stores

Ryan Whitwam (Slashdot):

The settlement between Google and Epic that aimed to put to rest the companies’ long-running antitrust battle is being withdrawn, and that means third-party app stores are coming to the Play Store.

[…]

While Apple suffered little penalty in its Epic case, Google was tripped up by its anti-competitive management of the supposedly open Android ecosystem. Google used its market position to discourage device makers from promoting or pre-loading non-Google app stores and attempted to hide that conduct. The remedies set by Judge James Donato included lower fees, mirroring Google Play apps in other stores, and most vitally, placement of alternative app stores in Google Play.

[…]

Google and Epic were set to return to court on July 16 to argue in favor of the settlement. However, the writing may have been on the wall. In a recent expert analysis provided to the court, MIT economics professor Nancy Rose noted that the settlement was “unlikely to enable Google Play’s potential competitors to overcome their long-standing network-effect disadvantage in a timely manner.”

[…]

Under the terms of Judge Donato’s original injunction, these stores will have access to the full catalog of Google Play apps by default. […] Google will also require approved stores to block malware, respect intellectual property, and include mechanisms to update and uninstall apps.

John Gruber:

My guess is that all the big app developers will opt out of this. Games, though, maybe not?

Previously:

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Judge gives Google one week to fix "anticompetitive" app store download in Google Play

Google began offering third-party app store downloads in the Play Store earlier this week, but US District Judge James Donato says the company isn't doing enough. After reviewing the process for accessing the first non-Google store, Donato ruled that Google has added unnecessary "anticompetitive friction," ordering the company to rectify the issues.

While Epic and Google are patching things up with a global partnership agreement, the two are still on opposite sides of the antitrust case in the US. Google lost the case in 2023, and the intervening years have been about determining how to implement remedies to address Google's anticompetitive behavior. One of the court's key elements is the requirement that Google include third-party app stores in the Play Store, giving users an easy way to get apps from non-Google sources. Aptoide Games became the first such app store recently.

However, Google worked hard to avoid this outcome, attempting to settle with Epic to keep third-party app stores out. When it was forced to admit the Aptoide store under the terms of the ruling, Google didn't exactly put up a banner welcoming third-party app stores. In fact, Judge Donato found in a Thursday hearing that Google's implementation was not good enough, according to The Verge.

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© Google

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Play Store abre a porta a lojas de apps de terceiros nos EUA. Portuguesa Aptoide regressa à plataforma da Google

A Aptoide Games é uma das primeiras lojas de terceiros aprovadas para distribuição através Play Store da Google nos Estados Unidos. De acordo com a empresa portuguesa, o novo enquadramento representa uma “evolução significativa no ecossistema Android”. 

The post Play Store abre a porta a lojas de apps de terceiros nos EUA. Portuguesa Aptoide regressa à plataforma da Google appeared first on Tek Notícias.

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Following Epic loss, Google has started hosting rival app stores in the Play Store

A new day has dawned in the Play Store, and it's one that Google tried very hard to avoid. The first third-party app store has arrived in Google Play as a result of the long-running antitrust lawsuit with Epic. Those in the US can now head into Google Play and download Aptoide, a game-focused store that has been available as a sideloaded client since the early days of Android.

Forcing Google to distribute third-party app stores in Google Play was one of several remedies imposed by Judge James Donato after Epic emerged victorious in 2023. The remedies also included lowering developer fees, mirroring Google Play apps in other app stores, and allowing developers to use alternative payment systems. But it was the app store stipulation that seemed to irk Google the most.

Google almost avoided this outcome when it agreed to a settlement with Epic, which was announced early this year. Under the terms, Google would certify third-party app stores to allow users to install and use them with less friction, but it would not host them in Google Play. However, Google and Epic withdrew the settlement when it appeared the court would not approve it. This Registered App Store program is still slated to launch internationally, but in the US, Google is only doing what it must to comply with the judge's orders.

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© Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images

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Following Epic loss, Google has started hosting rival app stores in the Play Store

A new day has dawned in the Play Store, and it's one that Google tried very hard to avoid. The first third-party app store has arrived in Google Play as a result of the long-running antitrust lawsuit with Epic. Those in the US can now head into Google Play and download Aptoide, a game-focused store that has been available as a sideloaded client since the early days of Android.

Forcing Google to distribute third-party app stores in Google Play was one of several remedies imposed by Judge James Donato after Epic emerged victorious in 2023. The remedies also included lowering developer fees, mirroring Google Play apps in other app stores, and allowing developers to use alternative payment systems. But it was the app store stipulation that seemed to irk Google the most.

Google almost avoided this outcome when it agreed to a settlement with Epic, which was announced early this year. Under the terms, Google would certify third-party app stores to allow users to install and use them with less friction, but it would not host them in Google Play. However, Google and Epic withdrew the settlement when it appeared the court would not approve it. This Registered App Store program is still slated to launch internationally, but in the US, Google is only doing what it must to comply with the judge's orders.

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© Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images

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EU Antitrust Fines for Google Search and Play Store

Tim Hardwick (Wired):

Google was today fined €890 million ($1 billion) by the European Union for breaching antitrust rules with regard to its search and Google Play store services.

The European Commission found that Google had broken the Digital Markets Act (DMA) by using its dominant position in the search market to favour its own services, like shopping and hotel deals, over those of rivals.

The Commission also said that the company had abused its position by preventing developers from directing users to cheaper ways to buy apps and app subscriptions on websites and alternative app stores.

Sergiu Gatlan:

The Commission noted that Google has begun testing changes to how its own services are placed in search results and rolled out changes to its steering terms, which the EU’s main executive body described as substantial progress towards compliance.

“Google has fallen short of effective compliance with the Digital Markets Act, and today we have taken decisive yet balanced enforcement action sanctioning these breaches,” said Teresa Ribera, Executive Vice-President for Clean, Just and Competitive Transition.

“The best products should succeed because they’re better, not because they’re owned by the company running the search engine. And European consumers have a right to be told by app developers where to sign up to the best offers, even when the app store owner does not get a cut.”

John Gruber (Mastodon):

With search, Google is required to share with competitors — search engines and AI chatbots alike — a massive amount of user data from Google Search user interactions. What terms people search for, what they click on in results, what languages and devices they use. It’s all ostensibly anonymized but that’s tricky when it comes to search terms. A lot of the terms people type into web search fields are to some degree personally identifying. The EC seems to be saying it’s Google’s problem to filter out things like passwords and usernames and omit them from the shared datasets. Google can charge money for this access, but only under “fair, reasonable, and non-discriminatory (FRAND)” prices, based on a Commission-defined methodology.

Previously:

Update (2026-07-27): John Gruber:

So if you search for the score of a sporting event, it’s illegal in the EU for Google to show you the score, like this search I just tried. What the EC is saying is that because Google Search is so popular, it’s no longer allowed to improve.

plantain:

It drives me insane when in Europe the link between Google Search and Google Maps is broken and I often have to copy paste an address between the two. Thanks EU, what if I like Google’s integrations?

phiresky:

They could have simply added a selector when a user first clicks on the maps preview in the search result, and then remembered it on device or across that user’s account.

But of course, then the user could choose a competitor’s product and Google would have to honor it. That would be horrible, so instead they just made the user experience worse for everyone and elegantly made people blame the EU.

See also: Hacker News.

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San Francisco Demands Removal of Nudify Apps

Matt Burgess (MacRumors, ArsTechnica):

On Thursday, San Francisco city attorney David Chiu sent legal notices to Apple and Google demanding that they remove from their app stores 13 face-swapping apps, which allow users to create AI-generated nonconsensual nude images. The letters say the Silicon Valley giants should stop “aiding and abetting” the sale of explicit deepfake images and “sever” business relationships with the app developers.

[…]

Researchers have repeatedly found and reported apps in Apple’s App Store and Google’s Play Store that allow people to generate sexual images using AI—including some apps being rated as suitable for use by children. While new laws and bans aim to tackle the scourge of explicit deepfakes online, technology and social media companies consistently direct millions of people toward the harmful tech.

Both Apple and Google have developer policies that prohibit pornography, abuse, and harassment on their platforms.

Burgess gives the impression, which is my base assumption, that these 13 apps were clear about what they do, so App Review has no excuse for missing them. But I’m sure it’s keeping us all safe in other regards.

Meanwhile, in a preprint research paper published in May, researchers from Cornell University and Georgetown University identified 420 apps offering general face-swapping capabilities on Google’s and Apple’s app stores. They tested 155 to see if they could be used to create face swaps with nude images; in 70 percent of cases, it was possible, with the apps not including safety measures to prevent this.

Previously:

Update (2026-07-21): Danny Bradbury:

Chiu isn’t arguing that hosting an app automatically makes a platform liable for what it does. Platform operators already won that battle with Section 230 of the Communications Decency Act. That 30-year-old law says websites generally aren’t responsible for content posted by users, allowing platforms to host user-generated content without getting sued every time someone defames someone in a comment thread.

Courts have often extended those protections to cover app stores too. Apple and Google are treated as distributors of whatever a third-party developer uploads, rather than publishers.

Chiu is attempting to sidestep that argument by focusing on the companies’ payment systems, noting that Apple and Google collect a cut of every in-app purchase. According to the Tech Transparency Project (TTP), that means they profit from apps that generate revenue by creating non-consensual intimate imagery.

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San Francisco orders Apple, Google to remove nudify apps from app stores

This week, San Francisco’s attorney general, David Chiu, sent cease-and-desist letters, demanding that Apple and Google remove 13 so-called nudification apps from their app stores, Wired reported.

Nudification apps can make it trivially easy to transform ordinary photos of real people into explicit images. The harmful AI tools allow bad actors to remove clothing, change a person’s features, place them in sexualized positions, and swap victims’ faces onto other people’s naked bodies.

Chiu's letter warned that app stores were violating "California’s laws that prohibit supporting services that create deepfake pornography," Wired reported.

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© SOPA Images / Contributor | LightRocket

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Google abre Play Store a lojas de apps de terceiros nos Estados Unidos a partir deste mês

A Google e a Epic Games retiraram esta semana o acordo que tinham alcançado para alterar uma decisão judicial nos Estados Unidos. A gigante tecnológica terá agora de abrir a Play Store a lojas de aplicações de terceiros a partir de 22 de julho.

The post Google abre Play Store a lojas de apps de terceiros nos Estados Unidos a partir deste mês appeared first on Tek Notícias.

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