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iPhone Prices Leak: U.S. Estimates for Ultra, Pro and Pro Max

iPhone prices are drawing attention ahead of Wednesday’s launch, with U.S. estimates placing the iPhone 18 Pro around $1,250 to $1,300, the Pro Max around $1,350 to $1,400, and the foldable Ultra above $2,000. Those expectations build on reports of a new premium price tier for the foldable iPhone, but the figures circulating under Vodafone’s name need closer examination.

Vodafone Egypt has denied that the alleged pricing leak came from its operation. In a September 4 correction, PhoneArena reported the carrier’s response and acknowledged that it could not verify the material.

The American price estimates and the overseas carrier claims come from different sources. Apple has not announced U.S. retail prices for any of these devices.

U.S. iPhone Prices Could Rise Across the Pro Lineup

For American buyers, the most useful figures are the estimates expressed directly in U.S. dollars. Current reporting on the projected Pro prices places the iPhone 18 Pro between $1,249 and $1,299 and the iPhone 18 Pro Max between $1,349 and $1,399.

Those ranges reflect expectations built around TrendForce’s pricing outlook. They are possible starting prices before applicable sales tax, rather than authenticated carrier listings or amounts Apple has approved publicly.

The foldable has a wider potential spread. In its September 3 forecast, TrendForce estimated a starting price between $2,099 and $2,299, with the highest configurations potentially exceeding $3,000.

The firm expects price increases of roughly 10% to 20% for the new models as rising memory costs put pressure on production expenses. It also expects Apple to absorb some of those costs to protect demand.

An increase in component spending does not translate directly into the same increase at checkout. Apple can accept a smaller margin, negotiate elsewhere in the supply chain, or distribute the increase differently across models and storage configurations.

The exact starting capacities will therefore deserve attention alongside the prices. A more expensive entry model that includes additional storage presents a different comparison from an unchanged configuration carrying a higher charge.

A person is holding a red iPhone Ultra (mockup) with dual cameras, partially pulled out of their pocket, as if ready for a special event. The Apple logo is visible, and the background is a blue sky.
Image Credit: AppleMagazine

Australian Ultra Claim Converts to About $2,700

The separate Australian claim would put the entry iPhone Ultra at approximately $2,700 when converted into U.S. dollars. The original amount is AU$3,699 for a purported 256GB model.

As reproduced in Tom’s Guide’s report on the Australian pricing claim, X user @ev_downunder attributed the information to Vodafone Australia.

The same claim lists a 512GB version at roughly $3,000 in converted value, with an original price of AU$4,199. The alleged 1TB model approaches $3,400, corresponding to AU$4,699. These rounded equivalents provide context for the overseas figures; they are not predicted American retail prices.

The post also names September 12 as the preorder date. Neither that date nor the claimed Australian pricing has been authenticated through a public carrier announcement.

The proposed storage structure adds about $360 in converted value at each step, or AU$500 locally. If accurate, that would make storage selection a substantial part of the purchase rather than a minor addition to the headline price.

A buyer planning to record large amounts of video or carry a substantial offline library could quickly move into a more expensive configuration. Comparing an entry Pro with a fully equipped Ultra would then combine two separate premiums: the folding hardware and the extra capacity.

The Egyptian Figures Are Disputed

The alleged Egyptian listing translates to approximately $1,930 for the iPhone 18 Pro, $2,070 for the Pro Max, and a little over $3,000 for the Ultra, using the conversions reported when the claim circulated.

The original figures were EGP 98,000, EGP 105,000, and EGP 155,750, respectively. Vodafone Egypt’s denial means these amounts cannot be presented as prices confirmed or leaked by the carrier.

A recognizable logo and local currency can make a screenshot appear convincing. They do not establish that a company published it, that its contents are authentic, or that the amounts represent final retail pricing.

For U.S. buyers, this material offers no dependable basis for changing an upgrade budget. Its main relevance is explaining where some of the unusually high numbers appearing online originated.

Four iPhones in blue, red, black, and silver are displayed side by side, showcasing their iPhone 18 Pro colors and triple camera setups against a black background with a small Apple logo in the corner.
Image Credit: AppleMagazine

Currency Conversions Can Exaggerate U.S. Expectations

An overseas price converted into dollars answers what that amount of foreign currency is worth. It does not reveal what the same product will cost in an American store.

Tax treatment contributes to the difference. Australian consumer prices generally include GST, while U.S. advertised prices typically exclude sales tax. Regional pricing also reflects currency planning, distribution expenses, and commercial decisions.

Removing tax and applying an exchange rate still would not produce an official American price. Companies set regional prices for a selling period, rather than adjusting them continuously to match daily currency movements.

The same limitation applies when comparing percentage differences with an older phone. Assuming that the Ultra will carry an identical premium over the Pro in Australia, Egypt, and the United States introduces another unverified step.

That is why the direct U.S. estimates deserve priority when considering a purchase here. The international claims can provide additional context, but they should not replace an American price forecast or be mixed into it as supporting confirmation.

The Ultra Premium Creates a Different Buying Decision

If the projected U.S. ranges hold, the foldable could cost roughly $700 to $950 more than the Pro Max at entry level. That is a substantial amount to spend on a different form factor.

The larger internal display would need to earn its place in everyday use. Reading documents, comparing information, reviewing photographs, and working with more content on screen could make the extra space valuable. Someone primarily interested in photography, messaging, and navigation may find fewer reasons to make the jump.

The most expensive device also will not automatically be the best choice in every category. Camera versatility, battery endurance, weight, and comfort can favor different designs. Those comparisons will become more useful once Apple publishes complete specifications.

For a first-generation foldable, repair pricing deserves particular attention. An attractive monthly device payment can look different once accidental-damage protection and display service costs enter the ownership budget.

Carrier Offers Will Need Their Own Comparison

Apple’s September 9 event announcement confirms a presentation at 10 a.m. Pacific Time. Product pricing, availability, and ordering details remain separate from that confirmed schedule.

When American carrier offers appear, the monthly figure should be read together with the requirements attached to it. A promotion may depend on an eligible trade-in, a particular service plan, or credits distributed across an extended agreement.

A household already using the required plan might receive substantial value. Someone moving to a more expensive plan solely to obtain a phone discount could spend more over the full term.

The final comparison should use the same storage capacity and include the upfront payment, service cost, financing charges, and any credits lost by leaving early. A smaller payment on the device line of the bill does not necessarily produce a smaller total bill.

iPhone Ultra are displayed side by side (mockup) in white, gray, and red—a striking representation of the new iPhone Ultra Color lineup. All show the time 9:41 on their screens, with the Apple logo visible on the back. Set against a sleek, silver gradient background featuring an Apple logo at the bottom right, this arrangement evokes a sense of anticipation often seen at a special event.

The post iPhone Prices Leak: U.S. Estimates for Ultra, Pro and Pro Max appeared first on AppleMagazine.

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iPhone 18 Pro Will Reportedly Start With 256GB of Storage

While the iPhone 17 Pro has double the base storage compared to the iPhone 16 Pro, there will apparently be no further increase this year.


In a report this week estimating that the iPhone 18 Pro's bill of materials will be nearly 40% higher than the iPhone 17 Pro, Taiwanese research firm TrendForce said the iPhone 18 Pro will start with 256GB of storage, matching the iPhone 17 Pro's minimum capacity. The report did not explicitly mention the iPhone 18 Pro Max, but the Pro and Pro Max models have started with the same amount of storage for the past two generations.

Minimum storage capacities by model:
  • iPhone 16 Pro: 128GB

  • iPhone 17 Pro: 256GB

  • iPhone 18 Pro (rumored): 256GB
Even though it does not expect an increase in base storage, TrendForce said that retail price increases for the iPhone 18 Pro models are "unavoidable" due to increased costs for components. RAM costs have increased significantly due to the ongoing memory chip shortage, and prices for storage and A20 Pro chips are also expected to be higher.

According to reports, iPhone 18 Pro starting prices in the U.S. could be $200 to $300 higher compared to iPhone 17 Pro starting prices. If so, the iPhone 18 Pro and iPhone 18 Pro Max could start at up to $1,399 and $1,499, respectively.

In June, Apple raised prices on all Macs and iPads, as well as the Apple TV, HomePod, HomePod mini, and Vision Pro. The increases ranged from $30 for the HomePod mini to up to $1,300 for a high-end Mac Studio configuration.

Apple said it raised prices because of the ongoing memory chip shortage, resulting from companies building out data centers with powerful AI servers. The supply-demand imbalance has led to skyrocketing prices for RAM and SSD storage chips used in a wide range of Apple products, and Apple has now passed those costs on to customers.

Apple CEO Tim Cook previously commented that price increases were "unavoidable" due to "a hundred-year flood" on memory pricing.

Apple is expected to announce the iPhone 18 Pro models in September.
Related Roundup: iPhone 18 Pro

This article, "iPhone 18 Pro Will Reportedly Start With 256GB of Storage" first appeared on MacRumors.com

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Custo de fabricação do “iPhone 18 Pro” será 38% maior que o do 17 Pro, diz TrendForce

O clube de analistas/firmas de pesquisa que esperam por preços mais altos com a chegada da linha “iPhone 18” acaba de ficar ainda maior. Hoje, foi a vez de a TrendForce apostar nessa possibilidade, com destaque especial para os modelos Pro.

De acordo com a firma, o custo de fabricação do “iPhone 18 Pro” de 256GB — ou seja, o modelo mais em conta dessa linha — ficará cerca de 38% maior em relação ao seu antecessor direto, tornando reajustes de preço do lado dos consumidores “inevitáveis”. Ela, no entanto, abre possibilidade de a Apple sacrificar um pouco da sua margem de lucro para estancar parte do impacto desses aumentos.

Isso, como não podia deixar de ser, tem a ver com a crise no mercado de DRAM 1Dynamic random access memory, ou memória dinâmica de acesso aleatório., que fez os chips de memória passarem a representar, no terceiro trimestre de 2026, aproximadamente 34% do valor total do smartphone, em contraste com os 10% de um ano atrás. O prognóstico para os iPhones de 2027 também não é muito animador, já que é esperado que esse número passe de 40% ainda na primeira metade do ano que vem.

Antes dessa crise, os componentes mais caros de um iPhone eram, com sobras, o processador e a tela. Caso a participação da memória no custo de fabricação realmente passe dos 40%, isso fará com que a fatia desses outros componentes caia para abaixo de 10% mesmo sem uma redução nos seus preços, tamanha é a pressão no mercado de DRAM atualmente.

Divulgação/TrendForce

Essa estratégia de sacrificar parte da margem de lucro, como lembrado pela TrendForce, foi empregada pela Apple nos últimos lançamentos de MacBooks — que, mesmo assim, sofreram aumentos expressivos recentemente. A firma de pesquisa também não exclui a possibilidade de a empresa aumentar os preços de modelos mais antigos de iPhones junto do lançamento dos novos aparelhos, o que serviria para compensar parcialmente o aumento dos custos de memória.

É, são tempos sombrios no mundo da tecnologia…

iPhone 17 Pro Max

Cores: prateado, laranja-cósmico ou azul-intenso
Armazenamento: 256GB, 512GB, 1TB ou 2TB
R$ 9.899,10
R$ 12.499,00

iPhone 17 Pro

Cores: prateado, laranja-cósmico ou azul-intenso
Armazenamento: 256GB, 512GB ou 1TB
R$ 9.599,00
R$ 11.499,00

iPhone Air

Cores: azul-céu, dourado-claro, branco-nuvem ou preto espacial
Armazenamento: 256GB, 512GB ou 1TB
R$ 7.999,00
R$ 10.499,00

iPhone 17

Cores: lavanda, sálvia, azul-névoa, branco ou preto
Armazenamento: 256GB, 512GB ou 1TB
R$ 6.099,00
R$ 7.999,00

iPhone 17e

Cores: branco, preto ou rosa-pálido
Armazenamento: 256GB ou 512GB
R$ 4.887,78
R$ 5.799,00

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via Notebookcheck

Notas de rodapé

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    Dynamic random access memory, ou memória dinâmica de acesso aleatório.

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