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DOJ wants more answers on Fox’s $22B Roku deal

Fox’s $22 billion plan to buy Roku has hit a new hurdle. The Justice Department sent Fox and Roku what’s known as a “second request” on Tuesday, asking the companies to turn over more data and documents as it takes a closer look at the deal. That’s a fairly standard step in a major antitrust […]
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MacVoices #26191: Live! – Fox Buys Roku, Spotify Removed 57,000 Podcasts, and College AI Majors

Several tech stories kick off this session, including RAID software compatibility warnings, Bending Spoons’ IPO, foreign influence campaigns around data centers, and Fox’s reported Roku purchase. Chuck Joiner, David Ginsburg, Jim Rea, Marty Jencius, Web Bixby, Jeff Gamet, and Eric Bolden focus heavily on streaming control, smart TV data collection, Apple TV’s future, Spotify’s removal of fake drug-related podcasts, and the rapid growth of AI majors in higher education. 

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Roku raises streaming stick prices by up to 60 percent

Roku is raising the prices for its streaming sticks and boxes by up to 60 percent.

Roku has updated its website with the new prices. Currently, it is still selling its streaming players at their old MSRPs but lists those prices as sale prices. The new prices are:

  • Roku Streaming Stick: $40 (formerly $30)
  • Roku Streaming Stick Plus: $60 (formerly $40)
  • Roku Streaming Stick 4K: $80 (formerly $50)
  • Roku Ultra: $150 (formerly $100)
  • Roku Streambar SE: $150 (formerly $100)

Roku is even upping the price for a bundle that includes a Streaming Stick Plus and a one-month subscription to Fox One. As recently as July 20, Roku listed the bundle at $60 with a sale price of $25, according to the Internet Archive’s Wayback Machine. Now, the bundle carries an $80 MSRP and $45 sale price.

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© Roku

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Roku raises streaming stick prices by up to 60 percent

Roku is raising the prices for its streaming sticks and boxes by up to 60 percent.

Roku has updated its website with the new prices. Currently, it is still selling its streaming players at their old MSRPs but lists those prices as sale prices. The new prices are:

  • Roku Streaming Stick: $40 (formerly $30)
  • Roku Streaming Stick Plus: $60 (formerly $40)
  • Roku Streaming Stick 4K: $80 (formerly $50)
  • Roku Ultra: $150 (formerly $100)
  • Roku Streambar SE: $150 (formerly $100)

Roku is even upping the price for a bundle that includes a Streaming Stick Plus and a one-month subscription to Fox One. As recently as July 20, Roku listed the bundle at $60 with a sale price of $25, according to the Internet Archive’s Wayback Machine. Now, the bundle carries an $80 MSRP and $45 sale price.

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© Roku

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Fox’s $22B Roku acquisition aims to expand its reach into smart TVs, advertising

Fox Corporation has agreed to buy Roku Inc. for $160 per share, an approximate enterprise value of $22 billion, the firms announced today.

The acquisition would unite Fox’s broadcast channels, including Fox, Fox News, Fox Business, and FS1, as well as its streaming businesses, including Tubi, a free ad-supported streaming television (FAST) platform that Fox bought in 2020, with Roku’s own FAST service, The Roku Channel, and Roku’s streaming hardware business, including its streaming sticks and smart TVs. Roku says it has 100 million households using its platform.

The most valuable part of Roku’s business isn't its hardware, which lost $19.1 million in the quarter ending March 31, 2026, but its the operating system (Roku OS) and advertising business. In that same quarter, Roku’s advertising and subscriptions business posted a gross profit of $584.1 million, with the advertising business pulling in $371 million in revenue. The COVID-19 pandemic helped Roku become profitable in 2021, but the company didn’t see annual profitability again until 2025.

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Roku OS’s home screen now features a large, permanent ad

Roku just unveiled the biggest overhaul to its smart TV operating system (OS) in 10 years. One of the most noticeable differences is that ad space now takes up a large chunk of the screen’s landing page.

Before the update, loading up a Roku OS-powered smart TV or streaming device would yield a menu on the left side with sections including “What to Watch,” “Live,” and “Search.” The right side had a row of tiles for “Recommended” content above several rows of tiles representing downloaded apps. Once a user started started navigating the home screen, the menu would collapse, and they'd see a large ad on the right side of the screen.

The old Roku OS landing page before the ad is visible.  Credit: Roku

 

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