It remains to be seen if people really want to watch vertical content on horizontal TV screens, but many filmmakers and creators were confident that their latest projects would play well at Alza - New York City's first microdrama film festival. Founded by former Tribeca Festival chief operating officer Pete Torres, Alza, which took place October 16th through 18th, was billed as a showcase for the "the creativity, innovation, and growing cultural impact of stories made for the vertical screen." The festival featured a selection of microdrama and film premieres as well as industry-focused panels with executives who all seemed to genuinely beli …

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Mary Anne Franks has spent years fighting against online abuse. When people are abused with impunity, she says, the message becomes “We do not care about women’s voices.”

Janine Liberty (Hacker News, NASA, NYT, WSJ, Slashdot):

Margaret Hamilton, a profoundly influential computer scientist best known for leading the software engineering team at MIT’s Instrumentation Lab during NASA’s Apollo program, died on Sep. 30. She was 90.

A computing pioneer who authored over 130 publications, Hamilton helped to establish software engineering as a dedicated discipline.

[…]

Moments before the Eagle module was set to land on the lunar surface, the onboard computer raised the alarm. It had detected a 1202 error: The computer was overloaded due to a fault in a hardware switch, and it was possible the system would not be able to handle the complex landing procedure.

But Hamilton and her team had engineered priority-driven software, able to shut down unnecessary background tasks in order to prioritize mission-critical tasks. Houston trusted Hamilton’s software and allowed the mission to proceed, and two men walked on the moon for the first time.

Dave DeGraw:

The following is an excerpt from a textbook called Fluency With Information Technology: Skills, Concepts, & Capabilities, 7th Edition ISBN 0-13-444872-3

At the time of publishing, the Wikipedia page for Margaret Hamilton has an important quote about the origin of the term “software engineering”. I was moved by this and wanted to add it to my /quotes page, but needed to verify the source of the quote. I was bothered that the source came from an interview given for an out-of-print textbook that as far as I can tell is unavailable to legally obtain. The interview is also not published in later editions of the book.

Fortunately, I was able to find the complete interview and I am publishing that excerpt here under fair use doctrine for educational, archival, and personal informational purposes only.

The Computer History Museum has an article and a full oral history.

Previously:

• Artemis II’s Fault-Tolerant Computer
• Testing the Apollo Spacecraft
• The Apollo Guidance Computer
• Margaret Hamilton and Apollo 11
• That Would Never Happen

Update (2026-10-14): Jennifer Ouellette:

You’ve probably heard the famous story of how Lorenz kept a continuous simulation running on his LGP-30 computer, and of that fateful 1961 day when he realized that even small differences in starting values could lead to very different outcomes—a sensitivity to initial conditions that is a hallmark of chaos theory, along with strange attractors. You might not have known that it was Hamilton who was responsible for programming the LGP-30.

Computers were still a novelty at the time, and neither Lorenz nor Hamilton had any programming knowledge; they taught themselves. Per a 2019 Quanta article, Lorenz was amused by her unusual methods: For instance, she once bypassed the “clunky debugging process” by rolling the paper tape down the hallway and editing the binary code by hand with a pencil. “I’d poke holes for ones, and I’d cover up with Scotch tape the others,” she recalled.

HarperCollins (Amazon):

When Steve Jobs hired Ron Johnson to create the Apple Store in 2000, conventional wisdom said that the internet would put stores out of business. By the time he left Apple in 2011, Johnson and his team had created the most respected and profitable retail stores in the world. And even then, skeptics were still predicting the death of physical retail.

In Shop Different, Johnson reveals how it happened: how he earned Jobs’s trust, how they developed a vision for a store that would win not by selling but by serving, and how he convinced Jobs that the store’s service philosophy should be rooted in something as intangible as love. Johnson then gives readers a new look at Apple’s ascent to the most valuable company in the world; offers an inspiring vision for a future in which retailers win on connection, service, and experience; and shares an honest look at what leads to success—and what can follow.

I enjoyed this interview that Jeff Benjamin and Fernando Silva did with Ron Johnson.

Previously:

• Five Decades of Thinking Different
• Apple: The First 50 Years (Forthcoming)
• Apple Retail Store Time Machine
• 20 Years of Apple Retail Stores
• Closing Microsoft Retail Stores
• How the Apple Store Lost Its Luster
• Apple Retail Employees Aggressively Pushing iPhone Upgrades
• Interview With Ron Johnson
• My Today at Apple Experience
• Apple Stores Suffer From Customer Complaints, Long Wait Time
• Angela Ahrendts’s Plan for Apple Retail
• The Genius Bar Idea
• Apple Retail Changes
• Apple Retail Store Changes

Update (2026-09-25): Ron Johnson:

I told Steve, we’re going to get these people who are really good at technology, but they love people and are [good at conversation]. […] And he said, they don’t exist. Everyone who knows technology is kind of geeky. Maybe you call it the geek bar. […] But then I’d seen Apple’s genius campaign, and I felt like if we called a Genius Bar, People would come out of the woodwork wanting that job. Because who wouldn’t want to be the smartest Apple person in every city?

[…]

I said, you know, if the Mac’s a success, it’ll be the center of your digital life. And he came into the executive team meeting the next Monday, and I’m not saying it was solely that conversation, he probably had a lot of conversations about similar things, but he got all excited and stood at the whiteboard and drew a picture.

[…]

After I heard that, that night I was thinking about it, I woke up and I thought, well, if Steve’s going to market the Mac as the digital hub, our store’s [need to do that]. Our store was like any retail store, it was is built around products. We had portables and desktops.

I told Steve, well, maybe we ought to organize a store on movies and music and photos and the things you do.