App Tracking Transparency is at the center of a new UK lawsuit seeking approximately $2.7 billion (£2 billion), putting one of the most recognizable iPhone privacy features under fresh legal pressure. The claim follows earlier challenges to the tracking system in France, but this action seeks compensation for developers who say Apple imposed unfair restrictions on their businesses while favoring its own advertising services.

Filed on September 3 at London’s Competition Appeal Tribunal, the case represents another dispute over the rules behind the familiar permission prompt. Apple rejects the allegations and maintains that it follows the same App Tracking Transparency requirements as other developers.

The amount being sought is not a fine or an awarded payment. It is the claimants’ estimate of losses, which Apple disputes.

What the App Tracking Transparency Lawsuit Alleges

The action was brought by ATT Collective Action Limited, whose director, Ann Pope, previously led antitrust enforcement at the UK Competition and Markets Authority. Law firm Hausfeld is representing the proposed class.

According to Hausfeld’s announcement of the claim, developers argue that Apple introduced the framework unfairly, without adequate consultation, and applied more burdensome requirements to outside businesses than to its own services.

The complaint focuses partly on consent. It alleges that third-party developers must obtain permission under data-protection law and then secure an additional approval through the iOS tracking prompt. Apple’s advertising services, the claimants argue, operate under a less demanding process.

Developers also contend that the introduction left them insufficient time to adapt business models dependent on advertising.

These are allegations about how the system was designed and introduced—not established findings in this UK case. The claimants’ stated position is that privacy protections should remain compatible with fair treatment of businesses.

What the Tracking Prompt Actually Protects

For someone using an iPhone, App Tracking Transparency offers a direct choice about a practice that previously could be difficult to see.

An app may want to connect information about your activity with information gathered through other companies’ apps or websites. That connection can help advertisers build a profile, target advertisements, or measure whether an advertising campaign led to a purchase.

Under Apple’s explanation of the tracking rules, apps must request permission before carrying out the tracking covered by the framework. Choosing “Ask App Not to Track” blocks access to the system advertising identifier and prohibits using other identifying information to perform that tracking instead.

The feature arrived with iOS 14.5 in 2021. It does not remove advertisements, make an app anonymous, or serve as a universal switch for every kind of data collection.

That boundary matters. A retailer remembering purchases made within its own service is not automatically doing the same thing as an advertising company linking activity across unrelated businesses.

The disagreement concerns whether those distinctions, and the consent processes built around them, give Apple an unfair commercial advantage.

Apple Says the Same Rules Apply to Everyone

Apple has responded directly to the lawsuit, defending the feature as a way to give people control over tracking across other companies’ services.

In a statement reported by AFP, a spokesperson said: “Apple is bound by the exact same requirements as all developers under ATT.”

The company also pointed to support for the feature from customers and privacy advocates.

That response challenges the foundation of the developers’ case. Apple presents App Tracking Transparency as a rule based on the type of data activity involved. The claimants argue that its practical operation places competing advertising businesses at a disadvantage.

Resolving that disagreement requires more than comparing the appearance of two permission screens. The underlying data uses, consent requirements, and commercial effects all matter.

Why Free Apps Are Part of the Dispute

Advertising can support both sides of an app business. A developer may sell advertising space inside a free app while also buying advertisements elsewhere to attract new users.

A change to tracking can therefore affect how much an app earns and how confidently its developer can measure spending on promotion.

Consider a small game studio. It needs to know whether an advertising campaign brings in players who keep using the game. If measurement becomes less precise, deciding where to spend the next marketing dollar becomes harder. Separately, advertisers may value the game’s available ad space differently when less information is available for targeting.

That explains the commercial concern without proving the legal claim. Losing revenue after a privacy change does not, by itself, establish that the change was unlawful.

There is also a consumer interest that cannot be reduced to advertising performance. Someone choosing not to be tracked is expressing a preference about personal information, not making a promise to preserve a developer’s previous income.

The difficult question is whether that preference can be protected through a system that treats competing businesses fairly.

France Has Already Examined the Consent Process

The UK action arrives after a separate French competition investigation found problems with the implementation of App Tracking Transparency.

In its March 2025 decision, France’s Autorité de la concurrence distinguished between the legitimate objective of protecting privacy and the way Apple pursued it.

The authority criticized multiple consent requests and differences in treatment between Apple and outside publishers. It also highlighted the position of smaller businesses that lack the extensive first-party data available to large platforms.

Importantly, the French authority did not argue that people should lose the ability to refuse tracking. It said adjustments to the framework could address competition concerns while retaining privacy protections.

That distinction leaves room for changes to wording, consent flows, or implementation without automatically requiring the removal of the feature. The French decision, however, does not determine liability or compensation in the separate UK proceedings.

The Claim Is for Developers, Not iPhone Owners

The official claim website describes a proposed action for UK-based app developers affected since April 2021. It estimates losses across the group rather than offering a fixed payment to everyone who owns an iPhone.

The proposed scope includes developers earning advertising revenue from third-party iOS apps and developers spending money to attract users to those apps. Whether compensation becomes available depends on the proceedings and their outcome.

For U.S. readers, the filing does not announce a change to domestic iPhone settings or create a consumer refund program. There is no reason to grant an app tracking permission simply because its developer objects to the framework.

Businesses following the case should also distinguish registering interest from receiving compensation. The claim website currently invites affected organizations to provide their details; it is not distributing a settlement.

The post App Tracking Transparency: Apple Faces $2.7 Billion UK Lawsuit appeared first on AppleMagazine.

Sam Altman has described himself as a “mega Apple fanboy” while discussing the trade secrets lawsuit now dividing two companies that were close technology partners only two years ago.

Speaking with journalist Alex Heath on the Sources podcast, the OpenAI CEO said he was “very sad” when he learned about the case. His admiration for Apple, however, did not soften his rejection of the allegations against OpenAI and two former employees.

Altman said the company does not want another business’s intellectual property and would dismiss anyone found to have improperly brought confidential material into OpenAI. He also said an internal investigation left him convinced that the employee at the center of the dispute had not acted improperly.

That is OpenAI’s account, not a resolution of the lawsuit. Apple alleges that trade secrets connected to hardware design, manufacturing and supply-chain operations were taken for the benefit of OpenAI’s consumer-device program. The defendants deny wrongdoing, and the court has not settled those competing claims.

Sam Altman Separates Personal Admiration From the Case

Altman’s response was unusually personal for a dispute of this scale.

Technology executives normally leave active litigation to lawyers and carefully written company statements. Calling himself a fanboy places Altman on familiar ground with millions of customers who admire Apple products while disagreeing with a corporate decision.

His first reaction, he said, was to assume that the accusations sounded serious enough that someone must have behaved badly. OpenAI then examined the matter and reached a different view.

Altman said the company would act if it found that someone had taken another company’s intellectual property. At the same time, he argued that an employee who had done nothing wrong deserved a defense.

That distinction is central to OpenAI’s public position. It does not deny that former Apple employees now work on its hardware initiative. Instead, the company disputes the allegation that their movement between employers brought protected information into the program.

Personal admiration cannot answer the evidentiary questions. Being a customer, praising a company or enjoying its products has no bearing on whether confidential files were accessed or used. Altman’s comments are more revealing as an account of how sharply the relationship has changed.

OpenAI once promoted its work with Apple as a partnership built around safety, innovation and access to advanced AI. It now describes the lawsuit as aggressive, inaccurate and unnecessary.

From ChatGPT Partnership to Hardware Rivalry

In June 2024, both companies announced an agreement to integrate ChatGPT into experiences across iPhone, iPad and Mac.

Siri could ask for permission to send certain requests to ChatGPT, while Writing Tools could use the model for composition and image generation. The integration gave OpenAI direct exposure inside some of the world’s most widely used personal devices without requiring every user to create an account.

At the time, Sam Altman said the partnership would introduce ChatGPT to users in a new way. Apple presented the external model as an optional extension of Apple Intelligence, keeping permission and privacy controls between the user and the third-party service.

The arrangement made sense while the companies occupied complementary positions. Apple controlled the devices and operating systems; OpenAI supplied a widely recognized generative model.

Consumer hardware changed that balance.

OpenAI is developing a family of AI-native devices with designer Jony Ive, whose work at Apple helped shape products including iPhone, iMac, iPod and Apple Watch. Tang Tan, another longtime hardware figure who previously worked on major Apple products, is now OpenAI’s chief hardware officer.

Once OpenAI began recruiting deeply from Apple’s hardware organization, the relationship was no longer limited to providing a model inside Siri. The companies were moving toward competition over the physical objects through which people may interact with AI.

That competition helps explain why the lawsuit reaches beyond an ordinary employment disagreement. Hardware development depends on manufacturing knowledge, component choices, testing systems, supplier relationships and production methods that can take years to build.

Apple’s complaint alleges that OpenAI benefited from confidential information in those areas. OpenAI argues that the case is being used to slow a potential rival and discourage employees from leaving.

What Apple Alleges Against OpenAI

Apple filed its lawsuit in July against OpenAI, Tang Tan and former electrical engineer Chang Liu.

The complaint alleges that former employees misappropriated trade secrets connected to product development and shared them with OpenAI as it accelerated its consumer-hardware ambitions. Apple has also sought a preliminary injunction intended to prevent the use of disputed information while the case proceeds.

According to Associated Press reporting on the original complaint, Apple accused OpenAI of encouraging recruits to provide confidential knowledge and advising them on how to avoid scrutiny during the transition between companies.

Those are allegations. OpenAI has denied that it requested, received or wants Apple’s trade secrets.

In its public response, OpenAI disputed several details surrounding Apple’s communications and treatment of departing employees. It argued that continued access to some files resulted from Apple’s own account-management practices and said former employees had attempted to handle that access responsibly.

OpenAI also said Tan had instructed his team not to use confidential material belonging to previous employers. Its motion to dismiss asks the court to reject Apple’s case, while its opposition to the requested injunction challenges the evidence and need for immediate restrictions.

Reuters reported that roughly 400 former Apple employees had joined OpenAI’s hardware initiative, according to figures appearing in court filings. Headcount alone does not establish misuse of trade secrets. It does illustrate the scale of the talent movement and why the dispute has become a defining fight over the next generation of personal hardware.

OpenAI’s Device Work Is Continuing

Sam Altman said he does not expect the lawsuit to slow the company’s device program.

That is the most direct business claim in his interview. It suggests that OpenAI has separated disputed material and personnel questions from the work it believes can continue without relying on protected Apple information.

Whether the schedule remains unaffected may depend on the court. A preliminary injunction could impose restrictions before a full trial, depending on its scope. A denial would allow development to proceed without that requested intervention, although the wider lawsuit would remain active.

OpenAI has revealed little about the devices themselves. The company has discussed an AI-native hardware family rather than a single conventional phone replacement, and Altman has spoken about the privacy discomfort created by products that visibly point cameras at other people.

That leaves the design, release timing and commercial strategy largely unknown. No product has been publicly introduced, and Altman’s assurance that development continues does not amount to a launch announcement.

The lawsuit also does not automatically end ChatGPT’s role across Apple platforms. The existing integration remains a separate customer-facing arrangement unless either company announces a change.

For people using ChatGPT through Siri or Writing Tools, the legal conflict currently produces more drama in court filings than difference on the screen. The stranger question is how long two companies can remain software partners while preparing to compete over the device sitting on the table beside that screen.

The post Sam Altman Calls Himself a ‘Mega Apple Fanboy’ Amid Lawsuit appeared first on AppleMagazine.

Reuters:

Apple is facing a £2 billion ($2.7 billion) London lawsuit brought on behalf of app developers over its app ​tracking rules, with the iPhone maker accused of abusing its power to unfairly impose greater restrictions on third parties.

[…]

Lawyers bringing the new lawsuit ​against Apple, though, say the feature imposed stricter requirements on third-party app developers ​than on Apple’s own services, giving its advertising ecosystem a competitive advantage.

Via Ben Lovejoy:

The latest lawsuit has an interesting twist: it’s being brought by Ann Pope, who was previously a senior official with the regulator behind today’s case.

Kris Holt (Slashdot):

The company told Reuters it was “bound by the exact same requirements as all developers.”

However, regulators across Europe including in France, Italy and Poland have investigated ATT. Germany’s competition regulator, the Federal Cartel Office, last month determined that Apple was favoring its own apps over those from external developers.

Amy Worrall:

The EU is saying “you’re big enough that you have to treat your other business models like third parties” and Apple replies with “but we know we’re solid, so that makes no sense!”

Previously:

• App Tracking Transparency Changes in Germany
• Italy Fines Apple Over App Tracking Transparency
• Europe vs. App Tracking Transparency
• France Fines Apple Over App Tracking Transparency

Ryan Whitwam:

A US federal judge has sided with Google, ruling that the company will not have to sell its online advertising exchange (previously known as AdX). The US Department of Justice (DOJ) sought this remedy in the long-running ad tech antitrust trial, which Google lost in 2025. However, the remedies imposed upon Google for that loss are shaping up to be minimal.

[…]

While divesting the ad exchange would have been the most serious penalty, the government also asked for fines and court-ordered changes to Google’s business practices. It’s likely that the DOJ will get a lot of that, but we don’t know the specifics yet. Judge Leonie Brinkema has sealed the order for 14 days, giving the parties a chance to request redactions.

[…]

After all these years of hearings, appeals, and decisions, Google’s market power will remain largely unchanged going forward.

Previously:

• Google and Epic Cancel Settlement, Third-Party App Stores
• Google Search Remedies
• AI and Google Search Volume in Safari
• DOJ Wins Google Ads Antitrust Case

Ryan Whitwam (Slashdot):

The settlement between Google and Epic that aimed to put to rest the companies’ long-running antitrust battle is being withdrawn, and that means third-party app stores are coming to the Play Store.

[…]

While Apple suffered little penalty in its Epic case, Google was tripped up by its anti-competitive management of the supposedly open Android ecosystem. Google used its market position to discourage device makers from promoting or pre-loading non-Google app stores and attempted to hide that conduct. The remedies set by Judge James Donato included lower fees, mirroring Google Play apps in other stores, and most vitally, placement of alternative app stores in Google Play.

[…]

Google and Epic were set to return to court on July 16 to argue in favor of the settlement. However, the writing may have been on the wall. In a recent expert analysis provided to the court, MIT economics professor Nancy Rose noted that the settlement was “unlikely to enable Google Play’s potential competitors to overcome their long-standing network-effect disadvantage in a timely manner.”

[…]

Under the terms of Judge Donato’s original injunction, these stores will have access to the full catalog of Google Play apps by default. […] Google will also require approved stores to block malware, respect intellectual property, and include mechanisms to update and uninstall apps.

John Gruber:

My guess is that all the big app developers will opt out of this. Games, though, maybe not?

Previously:

• Android Sideloading Waiting Period
• Lower Google Play Store Fees and Registered App Stores
• Proposal to Settle Epic and Google Antitrust Case

Juli Clover (Hacker News):

Liu downloaded the circuit schematic from Apple in March, two months after he left the company. Liu used the schematic to run a simulation using electrical engineering tool LTspice, and then messaged people telling them he ran the simulation for power conversion development work.

[…]

Liu used the Apple schematic on a Mac mini that later synced to the MacBook he took from Apple, which is why Apple knows about it. Apple now wants to investigate the Mac mini and other devices Liu still has in his possession.

Apple says the “shocking evidence” is proof that its trade secrets are in active use and evidence is being destroyed, which is why expedited discovery is needed.

John Gruber:

The first point seems really bad for OpenAI. On the fourth point, I’m not sure what Apple is alleging here — I think they’re alleging that Liu took an Apple internal engineering app with him over to OpenAI?

William Gallagher and Mike Wuerthele (MacRumors):

OpenAI has responded to Apple’s latest filing about the theft of confidential information, by filing its own rebuttal which again accuses the company of trying to stop employees leaving. According to Reuters, OpenAI is now also calling out Apple for being behind on AI.

[…]

“[Employees] can leave a company like Apple that has struggled to adopt AI and move to an exciting startup that builds innovative products,” says OpenAI in its new filing. “Apple may not like those choices. But it cannot claim those choices are unlawful, and it cannot use its own sloppy procedures to blame others for its own mess.”

Ben Lovejoy:

On the face of it, the evidence Apple provided yesterday does appear damning. OpenAI doesn’t seem to be denying that confidential Apple information was used by the company, but rather claiming that the iPhone maker failed to properly protect it.

It sounds like there’s a lot of evidence against Chang Liu, but Apple is suing OpenAI.

Previously:

• OpenAI Open Letter Responds to Apple Lawsuit
• Apple Sues OpenAI Over Trade Secrets

Tesla has settled a wrongful death lawsuit over a 2023 crash in which a Model S on Autopilot slammed into a parked fire truck, killing the driver and seriously injuring his brother.

The confidential settlement, filed in California federal court, lets Tesla avoid a jury trial that would have put Elon Musk’s own Autopilot claims in front of jurors.

more…

Logitech is facing a proposed class action lawsuit for not giving customers tariff refunds.

In April 2025, Logitech raised the prices on 51 percent of its portfolio, with some prices increasing by as much as 25 percent.

The complaint seeks to “recover monies that Logitech extracted from American consumers as offset for import tariffs that the United States Supreme Court has since declared unlawful, tariffs for which Logitech now stands to be reimbursed by the federal government. This is all while Logitech retained every dollar of the corresponding price increases it charged its customers due to the illegal tariffs.”

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