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When it comes to predicting people's preferences, it pays to consider 'the power of three'

10 August 2026 at 23:00
In his 1927 paper, "A law of comparative judgment," the American psychologist L. L. Thurstone proposed that when people select one option among multiple alternatives, they are picking the one that has the highest value to them, even though they cannot assign a particular number to that choice.

When it comes to predicting people's preferences, it pays to consider 'the power of three'

10 August 2026 at 23:00
In his 1927 paper, "A law of comparative judgment," the American psychologist L. L. Thurstone proposed that when people select one option among multiple alternatives, they are picking the one that has the highest value to them, even though they cannot assign a particular number to that choice.

Why Are Rivers So Mathematical?

10 August 2026 at 15:56

A river has my heart. It’s not the austere, black Thames winding through London, where I was born, but a lazy green one 5,000 miles away, where I spent my adolescence: the Blanco River in Texas. My maternal ancestors have dipped into its waters for generations, as I have on countless summer days. The Blanco is a tributary of the San Marcos, which flows into the Guadalupe, and on into the Gulf of…

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