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Apple’s glass-centric Twentieth Anniversary iPhone remains on track for 2027, contradicting Jefferies report

11 August 2026 at 14:00

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Apple is still moving ahead with a major glass-focused redesign of the iPhone to mark the device’s 20th anniversary next year, Mark Gurman reports for Bloomberg News, citing people familiar with the matter. This direct counters a recent Jefferies report that claimed the project had been canceled based on β€œsupply-chain checks.”

The company plans to introduce the new look on its iPhone Pro models in 2027, Gurman reports. Those devices, known internally as V73 and V74, will feature glass on both the front and back that curves into the sides, sandwiching a thin metal band in the middle. The result is a significantly glassier aesthetic than current iPhones.

Apple’s design team had explored an even more ambitious concept that relied on still more glass in place of metal. That version was abandoned early in development after engineers ran into difficulties joining the glass panels and determined the design could not be manufactured reliably at high volumes.

The confirmation comes after Jefferies analyst Edison Lee reported, based on supply-chain checks, that Apple had scrapped the all-glass plans. Bloomberg News’ sources said the overall product roadmap has not changed, and the glass-centric overhaul for the anniversary Pro models remains intact.

The redesign would represent one of the most significant visual updates to the iPhone since the iPhone X, aligning with long-standing rumors of a near β€œslab of glass” design for the milestone year.


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MacDailyNews Take: You know how America runs on Dunkin’? Jefferies runs on bullshit.

See also: Jefferies downgrades Apple after company cancels plans for Twentieth Anniversary all-glass iPhone – August 10, 2026


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Jefferies downgrades Apple after company cancels plans for Twentieth Anniversary all-glass iPhone

10 August 2026 at 14:00

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Apple shares faced fresh pressure on Monday after Jefferies cut its rating on the tech giant to Underperform from Hold, citing worries about the company’s ability to sustain higher average selling prices for iPhones amid production setbacks and rising costs.

Analyst Edison Lee lowered the firm’s price target to $263.66 from $285.56, implying roughly 16% downside from recent levels. The move adds to a growing list of more cautious views on the world’s most valuable company.

Jefferies pointed to supply-chain checks indicating that Apple has canceled plans for a Twentieth anniversary all-glass iPhone model originally eyed for a September 2027 launch. The cancellation stemmed from poor production yields. The firm described the decision as β€œa major setback” to Apple’s efforts to introduce higher-priced devices at a time of soaring memory costs.

According to the note, Apple had intended to extend all-glass design features to future iPhone Pro and Pro Max models to further lift average selling prices and margins. With that path now in doubt, Jefferies reduced its estimated compound annual growth rate for iPhone ASPs between fiscal 2026 and 2031 and cut its fiscal 2028 and 2029 earnings-per-share estimates by about 2% and 3%, respectively.

Lee also flagged recent increases in trade-in values for iPhones in the U.S. and Europe. While those moves could pull forward demand for the current iPhone 17 cycle, they risk creating greater pressure on sales of the subsequent iPhone 18 generation.

The downgrade comes as analysts continue to debate Apple’s long-term smartphone growth trajectory, particularly its capacity to drive premium pricing and volume expansion in a competitive market. Sell-equivalent ratings remain relatively scarce among the broader analyst community, but the latest cut underscores mounting scrutiny of Apple’s hardware roadmap.

MacDailyNews Take: iCal’ed for future use.


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