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Turtle Beach Command Series KB5 Review: A touchscreen and a numberpad in one keyboard?

9 August 2026 at 16:02

We've seen a keyboard with a built-in macro pad, and a keyboard with a touchscreen and a separate, add-on numberpad, but what if you want a keyboard with a numberpad and a built-in macropad without having to spend an extra $100?

I guess that's why there's the Turtle Beach KB5 — a full-size, wired mechanical keyboard with low-profile switches, an 8,000 Hz polling rate, and a built-in 2.4-inch touchscreen that functions as a mini macro pad (with six buttons). It's got the built-in numberpad, unlike the Corsair Galleon 100 SD and the Turtle Beach KB7, as well as the touchscreen / macro pad, though its version is about half the size. Still, maybe that's all you really need. The KB5 is also significantly cheaper than both of those keyboards, which retail for $300 and $200, respectively.

The Turtle Beach KB5 is available now, in black, for $149.99.

Design and Construction of the KB5

The KB5 is a full-size low-profile wired mechanical gaming keyboard with extra macro keys, a volume roller, and a full-color 2.4-inch touchscreen in the upper-right corner (above the 10-key numberpad). It has a roomy layout and is slightly larger than the average full-size keyboard, measuring approximately 18.78 inches (477 mm) wide by 6.89 inches (175 mm) deep. It's 1.06 inches (27mm) thick at its thickest point, including the keycaps.

Turtle Beach KB5

(Image credit: Tom's Hardware)

The KB5 has a silver brushed-aluminum top plate with a coppery accent in the upper-left corner. It has a sturdy metal roller bar on the top toward the left side — though it's not really close enough to the left side to be in the corner, and I found it a bit awkward to have to reach over my function row to use the roller. I would have preferred it in a corner or even on the side, like the volume roller on the NZXT Function 2. It's a nicely-built roller, however — thick, metal, clickable, and with etched diagonal lines for grip.

Turtle Beach KB5
Tom's Hardware
Turtle Beach KB5
Tom's Hardware
Turtle Beach KB5
Tom's Hardware
Turtle Beach KB5
Tom's Hardware

The keyboard also has a row of five macro keys on the left side, as well as a 2.5-inch color touchscreen in the upper-right corner, above the 10-key numberpad. The touchscreen bumps up past the rest of the keyboard — the touchscreen side is just under 7 inches deep, while the other side is about 6.25 inches deep — so it doesn't cut into your keys. The KB5 has a full function row, a full 3x2 navigation cluster, arrow keys, and a full 10-key numberpad, along with the standard alphanumeric keys.

Turtle Beach KB5
Tom's Hardware
Turtle Beach KB5
Tom's Hardware

The KB5 features Turtle Beach's (formerly Roccat's) signature aesthetic — an open board with flat, shallow keycaps that leave the switch exposed, which makes for both easy cleaning and brighter, more visible RGB lighting. The keycaps are low-profile double-shot PBT, with shine-through legends; the board comes with four textured keycaps that you can use to replace the W/A/S/D keys (or, I guess, any four keys) for better recognition.

Turtle Beach KB5
Tom's Hardware
Turtle Beach KB5
Tom's Hardware
Turtle Beach KB5
Tom's Hardware

The bottom of the board is plastic, with six rubber anti-slip pads and two sets of plastic flip-out feet for angling the keyboard toward you. It's a fairly lightweight keyboard, weighing just under 2 pounds (1.96lbs / 887g), not including the wrist rest (which weighs an additional 7.5 ounces / 213g). This is about the same as the Logitech G515 Lightspeed, though the G515 is a TKL while the KB5 is full-size (plus a touchscreen and macro keys).

Turtle Beach KB5

(Image credit: Tom's Hardware)

In the box, the KB5 comes with a plastic wrist rest, a 5.9-foot (1.8m) USB-C to USB-A cable, four textured keycaps for replacing the W / A / S / D keys, and a keycap puller.

Specs

Size

Full-size

Number of keys

109

Switches

Titan Low-Profile (linear)

Backlighting

Yes

Onboard Storage

Yes

Dedicated Media Keys

Yes (volume roller, touchscreen)

Game Mode

Yes

Additional Ports

0

Connectivity

Wired (USB-C)

Cable

5.9ft / 1.8m USB-C to USB-A

Keycaps

ABS

Construction

Plastic chassis
Aluminum top plate

Software

Swarm II

Dimensions (LxWxH)

18.78 x 6.89 x 1.06 inches / 477 x 175 x 27 mm

Weight

1.94lbs / 880g

MSRP

$149.99

Release Date

May 2026

Typing and Gaming Experience on the KB5

The KB5 comes with Turtle Beach's Titan low-profile linear switches, which are rated for up to 50 million keypresses and have an actuation point of 1.2mm and a force of 42gf. These are traditional low-profile mechanical switches — not magnetic Hall Effect switches like you'll find on the KB7 (and KP7). They're linear, which means a smooth keypress with no audible or tactile bump, and they're pre-lubed so they're pretty smooth.

While I'm not a huge fan of linear switches, the KB5's are quick and stable, and you get a decent little 'thunk' when you bottom out on the keyboard's aluminum top plate. The typing experience is very similar to that of the KB7, which is to say that it's very pleasant for a mainstream gaming keyboard with low-profile linear switches.

The keyboard has flat, shallow keycaps made of double-shot PBT. They have a slightly matte texture and should resist shine better than ABS keycaps, but I'm not fully convinced that'll be the case (maybe they just feel cheaper because they're thinner, overall, than regular keycaps, though). The keycaps are wide, with slightly curved tops, and the keyboard is roomy — I didn't have any problem getting used to the layout for the most part, though the extra row of macro keys on the left did throw me off a few times (this happens whenever there's an extra row of macro keys).

Turtle Beach KB5
Tom's Hardware
Turtle Beach KB5
Tom's Hardware

The touchscreen is located above the numberpad, and is fairly responsive. It responds to both taps and swipes (you can swipe through "pages" of controls / buttons), and I found the 2 x 3 layout a little more intuitive to navigate than the KB7's much larger layout — though still not as intuitive as it would be with tactile buttons, like the Corsair Galleon 100 SD has. In addition to the six customizable "buttons" on the touchscreen, there's also some other info displayed at the top — your current profile (you can switch between profiles by tapping this) and some keyboard info (e.g. numlock, caps lock, scroll lock).

The KB5 is also a solid keyboard for gaming, thanks to its quick, responsive linear switches and 8K polling rate. While it doesn't have magnetic switches like its pricier sibling, it does implement Turtle Beach's ReacTap, which is a software solution similar to simultaneous opposing cardinal directions (SOCD).

Features and Software of the KB5

Like all Turtle Beach products, the KB5 ships with firmware from 2001 (or at least it feels like it) and requires at least 16 mandatory updates before it can be used with the brand's Swarm II software. I'm exaggerating, of course — but not much.

Turtle Beach KB5
Tom's Hardware
Turtle Beach KB5
Tom's Hardware

Once I managed to get the KB5 up to date on firmware (and Swarm II up to date on software), I was able to customize the touchscreen, keyboard, and lighting. Swarm II is kind of mandatory for this keyboard, as you can't really customize the touchscreen without it — and the touchscreen is a large part of the selling point here. There's not a ton you can do with the touchscreen that you can't do with regular keys, at the moment. There are options for keyboard / Windows / multimedia functions, opening apps and websites, and assigning macros. And there are a couple of "dynamic" options such as a timer setting and performance monitoring, but it's not a robust ecosystem like that of Elgato or Loupedeck. Still, it's probably enough to get you started, and the Swarm II app includes a handful of templates in case you're out of ideas.

Turtle Beach KB5
Tom's Hardware
Turtle Beach KB5
Tom's Hardware
Turtle Beach KB5
Tom's Hardware
Turtle Beach KB5
Tom's Hardware

Keymapping is pretty straightforward, and you can map keys to do most of what you can map the touchscreen to do (save for visual things, such as performance monitoring, obviously). You can record and save macros in the app and configure ReacTap. You can also customize the lighting from a handful of presets (or per-key, if you so desire). The keyboard can save up to five onboard profiles, which you can switch between by tapping the profile number in the upper-left corner of the touchscreen.

The Bottom Line

The KB5 is actually a pretty nice compromise, and I like it better than the pricier (and fancier) Turtle Beach KB7. I love having a built-in numberpad that doesn't cost an extra $100 to snap onto the side of the board, and the smaller touchscreen is actually more manageable to use quickly and without (really) looking. The KB5 may not have magnetic Hall Effect switches, but its low-profile linear switches feel and sound pretty good for a mainstream gaming keyboard. And at $150, it's basically half the price of the combined KB7 keyboard and KP7 numberpad.

Of course, if you're really dedicated to making your keyboard a streaming deck substitute, the Corsair Galleon 100 SD is the only real option. Not only does it have physical buttons, it also has knobs — and it's supported by Elgato's Stream Deck software, which is still the real differentiating factor for macropad and touchscreen devices these days.

Pulsar Feinmann F01 Noctua Edition Review: Extra cool

8 August 2026 at 14:08

There are plenty of ultra-lightweight gaming mice in our best gaming mice picks — but there aren't any that have a built-in hand cooler.

Pulsar recently released a collaboration with infamous air-cooling advocate Noctua — a beige and brown mouse full of top-tier hardware and holes and a built-in 40mm NF-A4x10 fan. For cooling your hand, not the hardware. This eSports-oriented gaming mouse features Pulsar's XS-2 sensor, which has a maximum resolution of 42,000 DPI and a maximum speed of 800 IPS, and can handle up to 70 G's of force. It also features up to an 8,000 Hz polling rate, and, of course, the built-in fan. It retails for the same price as the original Feinmann F01 gaming mouse, which is to say, it's pretty pricey at $179.99.

Design and Comfort of the F01 Noctua Edition

The F01 Noctua Edition is a lightweight wireless eSports gaming mouse with an ergonomic right-handed shape and a hole-filled chassis with a built-in fan. It comes in Noctua's signature beige-and-brown color scheme: The top part of the chassis is light beige, while the bottom and accents (side buttons, scroll wheel, Noctua's logo plate, and some interior elements) are brown.

Pulsar Feinmann F01 Noctua Edition

(Image credit: Tom's Hardware)

The F01 Noctua Edition has a right-handed, ergonomic shape with contoured primary mouse buttons and an off-center hump. It's a little smaller than most mainstream gaming mice, measuring 4.79 inches (121.7mm) long by 2.62 inches (66.5mm) wide and 1.7 inches (43.3mm) high at its thickest point. It weighs 2.57 ounces (73g), which is on the heavier side for what is supposed to be an ultra-lightweight eSports mouse. It's about an ounce heavier than the regular Pulsar Feinmann F01, which weighs 1.62 ounces (46g), thanks to the built-in fan.

Pulsar Feinmann F01 Noctua Edition
Tom's Hardware
Pulsar Feinmann F01 Noctua Edition
Tom's Hardware
Pulsar Feinmann F01 Noctua Edition
Tom's Hardware
Pulsar Feinmann F01 Noctua Edition
Tom's Hardware

The mouse features a matte chassis made of a carbon composite material for durability. The chassis is full of holes, but at least they serve a purpose (sort of) other than reducing weight and triggering your trypophobia: they're also there to keep your hand cool. In the center of the mouse you'll see a mini Noctua fan that directs air upward — toward your palm. You can activate this fan by holding down both side buttons and scrolling up. There are four different fan speeds, indicated by the small LED indicator light on the left side of the mouse, which you can cycle through by scrolling up or down with both. Holding down both buttons and scrolling down turns the fan off.

Pulsar Feinmann F01 Noctua Edition
Tom's Hardware
Pulsar Feinmann F01 Noctua Edition
Tom's Hardware

Button-wise, it's pretty standard: primary mouse buttons, two side buttons, a power button / DPI switch on the bottom, and a ridged, notched scroll wheel made of aluminum alloy. The mouse feels sturdy and the metal scroll wheel makes it seem a little fancier — it definitely looks and feels pretty premium. I did think the side buttons felt like they were placed a little too far back, but after comparing the F01 Noctua Edition with other mice, the actual issue is that the side buttons are larger than average — and this results in the back button sitting further back on the chassis. It wasn't a dealbreaker, but I found it mildly uncomfortable.

The bottom of the mouse features two large PTFE mouse feet at the top and bottom, as well as a strip of PTFE around the sensor. There are five geometric cutouts surrounding the sensor, as well as the power button / DPI switch.

Pulsar Feinmann F01 Noctua Edition

(Image credit: Tom's Hardware)

The mouse comes with a separate 8K polling dongle, which has two buttons (a programmable profile switch button and a DPI switch), and a 6-foot (1.8m) detachable, braided USB-C to USB-A cable. Both the dongle and the cable come in Noctua's signature colors (the dongle is brown and the cable has a beige fabric covering with brown accents).

Specs

Sensor Model

Pulsar XS-2

Max Sensitivity

42,000 DPI

Max Speed (IPS)

800 IPS

Max Acceleration

70G

Polling Rates

8,000 Hz

Programmable Buttons

5

LED Zones

0

Cable

USB-C to USB-A, braided,

Connectivity

2.4GHz wireless, wired (USB-C)

Measurements (L x W x H)

4.79 x 2.62 x 1.7 inches / 121.7 x 66.5 x 43.3 mm

Weight (excluding cable)

2.73oz / 73g

MSRP / Price at Time of Review

$179.95

Release Date

July 2026

Performance of the F01 Noctua Edition

The F01 Noctua Edition mouse features Pulsar's XS-2 optical sensor, which has a maximum resolution of 42,000 DPI and a maximum speed of 800 IPS, and can handle up to 70 G's of force. The mouse also features Pulsar's optical switches in its primary buttons (rated for up to 100 million clicks), and can get up to an 8,000 Hz polling rate. The sensor doesn't disappoint — its tracking was accurate and speedy in my tests, and it worked perfectly across a variety of surfaces (including glass). The only thing I can see affecting performance in this mouse is its weight — it's not heavy, but it's heavier than most of its competition.

As I mentioned earlier, at 73g the mouse is on the heavy side for an ultra-lightweight eSports mouse — and it's an entire ounce heavier than the fan-less version. I guess that makes sense considering... there's a fan inside it, but still. If you're looking for an ultra-lightweight gaming mouse and you're not particularly intrigued by the fan, there are lighter, cheaper mice out there, such as my favorite Razer DeathAdder V4 Pro, which weighs 56g and costs $169.99.

Pulsar Feinmann F01 Noctua Edition
Tom's Hardware
Pulsar Feinmann F01 Noctua Edition
Tom's Hardware

I'll admit I was a bit skeptical about the fan — I'm not really a person who suffers from sweaty palms while I'm gaming, however, so I'm aware I'm not the target audience. But as someone who is not the target audience, I have to say that the fan is actually pretty cool (pun intended). It's small, yes, but you can definitely feel it — and even though I don't sweat much, it still felt pretty good. The fan has four speeds, and the first two are practically silent. You can hear the two fastest speeds, but it's not particularly loud — you'll notice it, but those around you probably won't.

Activating the fan using the two side buttons and scroll wheel was easy enough, though the side buttons will activate when you press them, so it's not perfect. You can also turn on and adjust the fan speed in the software and/or you can program one of the buttons on the dongle to cycle through speeds.

If you do get sweaty palms while gaming, or you just happen to live and game in a hot environment, the fan in this mouse definitely works. It takes a toll on battery life, of course, but you can always plug it in. That said, that part of the mouse is practically non-existent, the holes are so big (it's even more full of holes than the Corsair Sabre v2 Pro Wireless MG). The structure of the mouse honestly keeps your hand — or at least your palm — pretty cool, even without a fan.

Features and Software of the F01 Noctua Edition

The F01 Noctua Edition is largely controllable via the hardware, which is nice. The fan can be activated and adjusted by holding down the two side buttons and scrolling, and DPI can be cycled through using the DPI switch button on the bottom of the mouse or the DPI switch button on the wireless dongle. The dongle also has a function button that cycles through onboard profiles by default — so you will need to connect to Pulsar's web-based peripheral software, Bibimbap, if you want to take advantage of this.

Pulsar Feinmann F01 Noctua Edition
Tom's Hardware
Pulsar Feinmann F01 Noctua Edition
Tom's Hardware
Pulsar Feinmann F01 Noctua Edition
Tom's Hardware
Pulsar Feinmann F01 Noctua Edition
Tom's Hardware
Pulsar Feinmann F01 Noctua Edition
Tom's Hardware
Pulsar Feinmann F01 Noctua Edition
Tom's Hardware

With Bibimbap — which you can connect to wirelessly — lets you remap keys (there are five programmable buttons, including the scroll wheel click) and has a built-in macro recorder. You can also adjust various settings, including DPI steps (up to 6), polling rate (ships with 1,000 Hz and goes up to 8,000 Hz), LOD or liftoff distance, and debounce time. You can also turn on the fan from this app, if you want. You can save up to five profiles directly on the mouse and cycle through them with the function button, or you can remap the function button to cycle through polling rate, LOD, debounce time, motion sync, turbo mode, and fan mode. That last one just does the same thing that holding down both mouse buttons and scrolling does, but it doesn't accidentally activate the side button functions.

Wireless Experience and Battery Life of the F01 Noctua Edition

The F01 Noctua Edition features two forms of connectivity: 2.4GHz wireless and wired (via USB-C). It doesn't have any RGB lighting, but it does have a built-in 40mm 5V PWM NF-A4x10 fan with four different speed settings. Oh, and an 8,000 Hz polling rate. Needless to say, its battery life varies quite a bit, depending on how you have it set up. Its built-in battery is 500mAh, which is... well, don't expect much when it comes to battery life. Based on my observations as I tested the mouse, I think you'll still be able to eke out a full day's worth of usage if you have the fan running at top speed, which is not a lot compared to most wireless mice, but not bad, considering.

Bottom Line

The F01 Noctua Edition is a very well-built lightweight gaming mouse, but its main selling point is definitely the built-in fan. And the built-in fan works pretty well — I was definitely impressed, even if I don't see myself using it very often (or at all, really). But if you don't need a mouse with a built-in fan, it's hard to recommend the F01 Noctua Edition over just about any other lighter, more affordable mouse, including Pulsar's own fan-free Feinmann F01. The Corsair Sabre v2 Pro Wireless, for example, weighs just 56g and has a shell full of holes, gets up to an 8,000 Hz polling rate and retails for $149.99.

Modder turns Steam Controller trackpad haptics into stereo speakers with custom HID tool — Wired connection transmits 16-bit audio that sounds surprisingly full

Valve's second-gen Steam Controller has been a major hit with the community thanks to the company's open approach to its hardware. Modders have already used the haptic motors inside to move it across a desk and charge automatically, while others have built their own open-source pucks. Now, a new project from Pixel1011, called "Steam Haptics Player," can turn these motors into a stereo speaker capable of playing music both wired and wirelessly.

For context, the Steam Controller doesn't have a speaker; there are two linear actuators under each trackpad that vibrate to provide haptic feedback. Previous projects have leveraged these components to make the controller vibrate in a certain way. Since vibrations are the basis of sound, Valve itself built a secret easter egg into the controller that randomly makes it do a Wilhelm scream when dropped from certain heights.

Pixel 1011 discovered that the haptic motors inside can be targeted with low-level HID (Human Interface Device) feature commands using HIDAPI. As such, Steam Haptics Player takes an audio file, downsamples it through FFmpeg, splits it into chunks of a PCM stream, and sends those packets directly to the controller, bypassing high-level software like Steam Input. The controller's firmware then feeds this raw data to the motors, at which point they vibrate to produce sound.

Because of the DIY nature of this process, bandwidth is an issue, especially wirelessly, since the puck isn't designed to carry audio data over its radio signal. This means the audio has to be compressed, and there's a limit to the overall quality the motors can transmit — 8-bit 8kHz (μ-law) over the puck and 16-bit 8kHz PCM over a wire.

Still, the 16-bit audio is enough to produce a surprisingly loud and balanced result that can deceive you as if it's coming from a speaker. The video at the start features Pixel1011 playing the song "Want You Gone" from the end credits of Portal 2, and you can hear the quality for yourself. There's a genuine low-end that you would never expect from a jerry-rigged setup like this, even if it's sitting on top of a towel on a flat surface to give it its best chance.

The wireless audio quality is rough in comparison; it crackles and pops and even cuts off in between because of the bandwidth limitations. Pixel1011 is using 8-bit mu-law companding here, which actually offers dynamic range similar to 14-bit audio while keeping the byte footprint of an 8-bit stream. Even through this compression, the puck is struggling, but the fact that this is even possible is still very impressive, and perhaps there's room for improvement down the line.

You can try Steam Haptics Player yourself on your own second-gen Steam Controller with pretty much any audio file in any format. Just download the archive from the GitHub repo, install FFmpeg (for transcoding, if you don't have it already), and run the program via a PowerShell window in the original directory. Detailed steps are on the linked GitHub page, but we don't know how this affects the controller's battery life. Just don't go all out with your Spotify playlist on these haptic motors.

Apple’s memory crisis is a big red flag for tech

5 August 2026 at 17:54

The memory crisis is getting worse for Apple, which is struggling to get enough memory chips together for its upcoming iPhone 18 Pro series smartphones. That’s according to tech journalist Tim Culpan.

As he details it, Apple and its assembly partners are still attempting to secure sufficient quantities of memory, and though they’re confident they can meet initial demand once the devices are introduced, they apparently remain concerned that wait times could rapidly extend as retail inventory evaporates.

Apple’s manufacturing process compounds the problem. The A20 processor is packaged with memory using a new TSMC process, meaning processors are reportedly piling up while manufacturers wait for memory chips. You should read Culpan’s report to get the full picture.

What’s the frequency?

You don’t need to read between the lines to see the challenge. Despite demand for TSMC’s new processors, Apple seems to have been able to secure the supply it needs. But when it comes to churning out the final packaged chips memory, supply constraints have created significant obstacles to producing in quantity.

This is bad for Apple, particularly as the challenge doesn’t appear to be confined to iPhones; customers are experiencing delays getting new Macs. “Many new orders are now not arriving until September,” Bloomberg’s Mark Gurman wrote earlier this week. 

It isn’t just Apple that will be impacted by the AI-driven memory drought. The scale of Apple’s orders is among the greatest in the industry, and if its product plans are feeling the pain, every other manufacturer will be feeling it as well.

Conscious uncoupling

This is certainly in tune with expectations voiced at the beginning of the year when Ranjit Atwal, senior director analyst at Gartner, warned: “This is the steepest contraction in device shipments witnessed in over a decade. Higher prices will narrow the range of devices available, prompting buyers to hold on to devices for longer, fundamentally altering upgrade cycles.”

Gartner in February predicted a 10.4% decline in global PC shipments and an 8.4% drop in smartphone shipments as a result. The analyst also predicted a 130% surge in combined memory and SSD storage prices by the end of this year, with steep product price increases to follow. Recent data from IDC, Gartner, Counterpoint, and Omdia confirm PC market declines, but only at around 4% (the estimates vary).

Today’s report from Culpan suggests we’ve not yet experienced the full extent of this decline — hinting that while the initial fall reflected price, the next impact will be defined by lack of supply. While this hurts big brands like Apple, smaller entities could be left high and dry. 

When the chips are down

It is interesting to reprise Atwal’s warning in February that, “the sub-$500 entry-level PC segment will disappear by 2028,” as this seems to be what’s happening. That’s something long-time Mac users like me find particularly ironic, given it was only this year Apple briefly offered up its superbly priced $499 MacBook Neo. The industry direction we’re seeing now suggests we’ll never see that again, though the success of that device gave Apple a phenomenal 28.7% increase in sales in its just-revealed June quarter.

Despite memory supply challenges, Apple seems to be faring fairly well, with market share increasing across its business. Counterpoint data reveals that Apple has achieved an astonishing 65% share of the premium smartphone market. In part, that’s because as an existing premium brand, Apple was able to better absorb rising memory costs through higher margins and reduced promotions. Realistically, this means we can expect an overall increase in iPhone prices when the new range is announced up to $300 more, Jeff Pu, of GF Securities, recently claimed. 

Building the moat

Once again, what’s sustainable but difficult for larger brands such as Apple is existential disaster for smaller players — and it’s only now a matter of time before we see some real blood. That’s particularly true in smart home and device markets, where manufacturers lack the margins to sustain higher memory prices while delivering products customers can afford. A recent Global Electronics Association report tells us 62% of electronics manufacturers are already experiencing constrained availability or extended lead times. It also tells us 82% expect rising prices, including 33% who cite a “significant increase.”

This is already being felt by consumer and business users, as networking equipment is experiencing significant shipping delays. So, while we may find ourselves waiting a month or more for an iPhone, the wait for new routers, external storage devices, and home automation systems could be even longer once available inventories disappear. 

This doesn’t appear to be a short-term challenge; a recent Digitimes report warns that vendors have already sold their entire allocation of memory capacity for 2027.

Don’t even get me started on the likely impact on the military and defense markets as high-performance memory, storage, and processor supplies become constrained. Just like declining river levels in Europe, lack of memory threatens severe disruption. With so much turbulence impacting the tech economy, all we need now is for one or more of theinvestor-supported AI companies that have helped create the memory shortages to default on loan payments.

Got to keep the customer satisfied

Eager to protect sales, Apple recently introduced the Apple Upgrade leasing service in the US. This should enable consumers to purchase new devices at prices more sustainable to them over time. Apple isn’t alone in taking such action, which will inevitably extend beyond America.

“OEMs are expanding financing, trade-in and buyback programs to improve affordability,” said Counterpoint’s Harshit Rastogi. “Samsung has also expanded its Galaxy Forever program to several markets to make flagship devices more accessible.” 

Such schemes are all well and good, of course. Consumers will embrace them in hopes of a better tomorrow. But the tech industry is not immune to the wider constellation of existential challenges impacting economic environments.

In the end, if Apple, the industry’s biggest buyer of advanced components, is struggling to secure memory, the rest of the electronics sector is likely to face even greater challenges. For consumers, the initial impacts will be longer waits and higher prices. But the longer term consequences could be slower innovation and increased consolidation across the industry.

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