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MacVoices #26262: Live! – How-To Articles Flood and Intel Mac App Support

By: Chuck
22 September 2026 at 21:48
It happens every time: Just before major OS releases, the tech web is flooded with how-to and tips articles. The MacVoices Live! panel looks at why and how you can benefit, including how that flood can offer guidance when new operating systems arrive. The discussion then turns to the Mac App Store allowing developers to […]

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Apple reportedly building server packed with M-series Ultra chips for AI

16 September 2026 at 23:02

Apple is working on an AI server that would use Apple’s high-performance M-series Ultra chips found in Mac desktops. The potential product’s expected release in 2029 would mark the first Apple server to hit the market in nearly two decades—and could capitalize on the surging popularity of Apple hardware among AI developers.

The enterprise server would come in two configurations that include either two or four of Apple’s future M8 Ultra chips, according to The Information. The project reportedly received support from new Apple CEO John Ternus when it began a year ago, back when Ternus led Apple’s hardware engineering efforts.

This revelation coincides with booming sales for Apple’s Mac mini and Mac Studio as AI developers and companies snap up the Mac computers to run AI workloads. The popularity of such computing devices that rely on Apple’s M-series Ultra chips has undoubtedly encouraged Apple’s pursuit of an enterprise server using the same chips.

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© Benjamin Fanjoy/Getty Images

macOS 27 Golden Gate: The Ars Technica review

16 September 2026 at 15:50

Apple Intelligence is back, baby! That's right: Two years after its initial launch, Apple is giving its generative AI features their first significant upgrade, along with a new version of Siri that the company has been strongly insinuating would be a part of each of the last two macOS releases, without ever actually announcing a release date.

Generative AI is unavoidable if you install macOS 27 Golden Gate. I'm being very literal: There used to be a toggle you could hit if you wanted to turn off Apple Intelligence and delete the gigabytes' worth of AI models it would download to your disk, and now there isn't. Apple Intelligence defines the Golden Gate release, in everything from its marketing to its features to the chips it runs on to the amount of space it takes on your disk. Ready or not, here it is.

But if you can manage to look past that fanfare somehow, the operating system underneath Apple Intelligence is getting the kind of update that macOS users usually proclaim to like. Golden Gate addresses the most irritating of macOS 26 Tahoe's design sins, adds a big pile of incremental improvements, and promises a bunch of under-the-hood fit-and-finish optimizations to make common tasks feel just a little faster and more reliable than before.

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© Apple

macOS 27 Golden Gate: The Ars Technica review

16 September 2026 at 15:50

Apple Intelligence is back, baby! That's right: Two years after its initial launch, Apple is giving its generative AI features their first significant upgrade, along with a new version of Siri that the company has been strongly insinuating would be a part of each of the last two macOS releases, without ever actually announcing a release date.

Generative AI is unavoidable if you install macOS 27 Golden Gate. I'm being very literal: There used to be a toggle you could hit if you wanted to turn off Apple Intelligence and delete the gigabytes' worth of AI models it would download to your disk, and now there isn't. Apple Intelligence defines the Golden Gate release, in everything from its marketing to its features to the chips it runs on to the amount of space it takes on your disk. Ready or not, here it is.

But if you can manage to look past that fanfare somehow, the operating system underneath Apple Intelligence is getting the kind of update that macOS users usually proclaim to like. Golden Gate addresses the most irritating of macOS 26 Tahoe's design sins, adds a big pile of incremental improvements, and promises a bunch of under-the-hood fit-and-finish optimizations to make common tasks feel just a little faster and more reliable than before.

Read full article

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© Apple

M6 Mac mini Scores 22,783 in Early Geekbench Result Ahead of Launch

16 September 2026 at 08:29

An unverified Geekbench 7 result attributed to Apple’s M6 chip has appeared ahead of the new Mac mini’s September 22 release, offering an early and incomplete look at potential CPU gains. Geekbench is a synthetic benchmark designed to compare processor performance through a defined workload. Its result can be useful as a point of comparison, […]

The post M6 Mac mini Scores 22,783 in Early Geekbench Result Ahead of Launch appeared first on The Mac Observer.

M5 Ultra Scores 52,516 in Its First Geekbench Result

16 September 2026 at 08:23

The first unverified Geekbench 7 result for Apple’s M5 Ultra suggests a substantial CPU gain over M3 Ultra, but the single database entry is not a substitute for independent testing. The listed result is for the highest-end M5 Ultra with a 36-core CPU. It should not be assumed to represent every Mac Studio configuration or […]

The post M5 Ultra Scores 52,516 in Its First Geekbench Result appeared first on The Mac Observer.

Benchmarks preliminares do chip A20 Pro atestam avanços de CPU e GPU

10 September 2026 at 14:57

Resultados preliminares de benchmark do chip A20 Pro, que alimenta o iPhone 18 Pro, o iPhone 18 Pro Max e o iPhone Duo, surgiram na manhã de hoje no banco de dados do Geekbench 7, oferecendo uma primeira visão do desempenho de CPU 1Central processing unit, ou unidade central de processamento. e GPU 2Graphics processing unit, ou unidade de processamento gráfico. dos novos modelos antes mesmo de chegarem ao mercado.

Com base nesses resultados iniciais, o chip A20 Pro parece oferecer um desempenho cerca de 21% a 23% mais rápido em single-core (média de 4.722 pontos), além de 27% a 28% mais rápido em multi-core (média de 12.626 pontos) em comparação com o chip A19 Pro dos iPhones 17 Pro/17 Pro Max.

Benchmarks do iPhone 18 Pro
Benchmarks do iPhone 18 Pro Max

Talvez não surpreenda que os resultados do iPhone 18 Pro Max sejam praticamente iguais aos do iPhone 18 Pro. Uma diferença aparece nas pontuações do teste Metal: o modelo menor marcou 64.069 pontos, enquanto o maior atingiu 64.915 pontos.

Ainda assim, os resultados gráficos alinham-se, em linhas gerais, à afirmação da Apple — presente no comunicado de imprensa e na página do iPhone 18 Pro — de que o A20 Pro oferece uma performance gráfica até 40% mais rápida que o chip A19 Pro.

Também foram vistos resultados de benchmark do iPhone 18 Pro Max no AnTuTu, que registrou uma pontuação geral de 3.551.073. A pontuação da CPU, especificamente, foi de 920.410, enquanto a GPU alcançou 1.397.374 pontos. Os testes de memória e UX registraram 470.245 e 763.044 pontos, respectivamente. Para fins de comparação, o iPhone 17 Pro Max obteve uma média de 2.275.118 pontos, colocando o novo modelo substancialmente à frente no benchmark.

Benchmarks do iPhone 18 Pro Max no AnTuTu

Vale ressaltar que esses testes de desempenho pontuais — que ainda não foram confirmados — não indicam como os dispositivos se comportarão durante sessões prolongadas de jogos ou outras cargas de trabalho exigentes; afinal, os resultados de testes no mundo real poderão apresentar algumas diferenças.

via MacRumors, Gizmochina

Notas de rodapé

  • 1
    Central processing unit, ou unidade central de processamento.
  • 2
    Graphics processing unit, ou unidade de processamento gráfico.

Apple Unveils A20 Pro as First 2nm Smartphone Chip

9 September 2026 at 18:22
Apple today revealed the A20 Pro chip in the iPhone 18 Pro and ‌iPhone 18 Pro‌ Max, built on a brand new architecture using 2nm process technology.


Apple described the A20 Pro as "an exceptional chip that sets a new bar for mobile computing." The chip has a 6-core CPU design with two new super cores that Apple says are up to 20% faster, calling them "desktop class" and "the fastest in any smartphone," alongside four new efficiency cores.

The GPU has also been redesigned with a 7-core layout that Apple says delivers up to 40% faster graphics performance and increased memory bandwidth. New neural accelerators built into the GPU offer twice the FP8 performance of the previous generation, which Apple said helps the chip run large language models locally on the device.

The A20 Pro features an additional Neural Engine, bringing the total core count to 32. The company says the redesigned Neural Engine delivers 2x the compute of its predecessor, is more efficient, and now supports 8-bit floating point math. Apple called the A20 Pro "the ultimate chip for running advanced on-device models," adding that it ships with "the widest memory interface we've ever shipped in an iPhone."

The company said effective thermal management in the ‌iPhone 18 Pro‌ is critical to unlocking the chip's maximum performance, since efficient heat dissipation determines how much of that performance can be sustained. To support this, Apple redesigned the chip's silicon packaging, describing it as "custom packaging inspired by our M-series chips" that connects the silicon and memory directly to the vapor chamber for improved thermal performance.

Apple compared sustained performance directly against previous generations, citing 40% more sustained performance in ‌iPhone 18 Pro‌'s A20 Pro compared with the A19 Pro in the iPhone 17 Pro, and twice the sustained performance compared with the A18 Pro in the iPhone 16 Pro.
Related Roundup: iPhone 18 Pro

This article, "Apple Unveils A20 Pro as First 2nm Smartphone Chip" first appeared on MacRumors.com

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Perplexity brings hybrid compute to Mac, keeping sensitive AI work on device

1 September 2026 at 18:00
Personal Computer for Mac is now rolling out to Perplexity Max subscribers
Personal Computer for Mac

Perplexity has launched Hybrid Compute for its Computer agent on Apple Silicon Macs, a system that splits a single task between frontier models in the cloud and compact models running locally so confidential files and personal data never have to leave the machine.

The idea is simple and, if it holds up in daily use, important: Computer still starts work in the cloud, where large models handle research, planning, and long-horizon reasoning. When a local classifier spots sensitive information — names, emails, account numbers, privileged files — the user is prompted to keep that slice of the job on the Mac, mask the details, or send it to the cloud anyway. Cloud and local pieces stay in the same workflow. The user does not have to restart the task or shuttle files between tools.

At launch, local options include Gemma 4 E4B, Qwen3.6 35B-A3B, and a Perplexity post-trained Qwen variant. Users pick the cloud orchestrator; Perplexity selects helper frontier models. Hybrid Compute is available today to Pro, Max, and Enterprise subscribers in the Perplexity Mac app on Apple silicon running macOS 15 or later, with 24GB of unified memory as the minimum and 32GB recommended. Setup is a one-click model download rather than a custom local-runtime stack.

The Mac does not have to be the device that starts the job. A prompt from iPhone or iPad can still kick off a session; if the Mac is on and running Perplexity, sensitive steps can execute there against local files and apps. That makes a always-on Mac mini a plausible private compute node for people who work from a phone most of the day.

Perplexity has been building toward this split for months. In June it described hybrid agentic inference as a way to optimize for accuracy, privacy, and token cost at once: keep financial records, health information, and personal files local; send only the work that truly needs a frontier model to the server. Portable Computer, a more local-first variant, already existed for users who want most of the stack on device and only escalate with permission. Hybrid Compute approaches the same problem from the other direction — cloud-first orchestration with an on-device privacy gate.

That gate is the linchpin. An on-device PII classifier, which Perplexity says it has open-sourced and trained with its Secure Intelligence Institute, inspects content before anything is transmitted. Credentials, payment numbers, and government IDs get the strictest treatment. For enterprises, admins can set organization-wide rules for what must stay local, what may be masked, and what requires approval, plus audit when data leaves a device. That is the pitch for law, finance, healthcare, and other regulated shops that want agentic tools without dumping client records into someone else’s cluster.

Competitors are chasing the same mix of on-device privacy and cloud intelligence. Perplexity’s claim is that it can start a job in the cloud, peel off the confidential pieces mid-task, and finish without losing context. For Mac users sitting on 24GB-plus Apple silicon — and for the new M5/M6 machines Apple just put on the table — that is now a shipping product rather than a Computex slide.

MacDailyNews Take: The use cases Perplexity and early reviewers walk through are familiar: an attorney updating a brief with client files that stay on the Mac while case-law research runs in the cloud; an analyst rebuilding a confidential model against public comps; a small-business owner starting pricing research from a phone while private price lists never leave the desktop. In each case the agent is only as useful as the data it can touch. Hybrid Compute is an attempt to let it touch private data without treating the cloud as the default home for that data.


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The post Perplexity brings hybrid compute to Mac, keeping sensitive AI work on device appeared first on MacDailyNews.

MacVoices #26241: Live! – New M5 Ultra Mac Studio, M6 Mac mini, and Glyph Keyboards

By: Chuck
26 August 2026 at 21:42
Apple’s new Mac mini and Mac Studio spark a discussion of the M6 and M5 Ultra chips and how they measure up in performance and  upgrade decisions. The panel weighs Mac Studio trade-ins, Mac mini value, on-device AI and large language models, and Apple’s increasingly powerful silicon. They also examine the move to 2-nanometer technology and debate Apple’s redesigned keyboards and glyph-only modifier keys.

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The Potential of M6 and M5 Ultra for Local AI on macOS

25 August 2026 at 16:01

Earlier today, Apple unveiled the new generation of Mac mini and Mac Studio, featuring the latest entries in the Apple silicon family of chips: the M6, available in the Mac mini, and the M5 Ultra, exclusive to the Mac Studio. You can read more details about the announcement and related specs in John’s overview.

As someone who’s been working with an M3 Ultra Mac Studio (on loan from Apple) with 512 GB of RAM for the past year (plus two separate M4 Mac minis) with a particular focus on local AI models and performance gains enabled by Apple’s MLX framework, I obviously am very interested in these new machines. To give you some context: my current workspace for my upcoming iOS and iPadOS 27 review, which lives in Notion, is entirely managed by a series of local agents running the latest DeepSeek-V4-Flash via MLX on the Mac Studio, which continuously scan the project for new notes, sources, and research material that is automatically categorized and linked in the chapters that I’m writing. So, yes, I’m sure I’ll have more thoughts on the new Mac minis and Mac Studios soon. In the meantime, I thought it’d be fun to break down the local AI-related details from Apple.

First, the M6. While it may not be the powerhouse that the M5 Ultra is, it’s an interesting new chip because of its new 2 nm process and dual Neural Engine system:

M6 is built using cutting-edge 2 nm process technology, packing greater transistor density into a smaller die for a major leap in performance and power efficiency. M6 also introduces a Dual 16-core Neural Engine, providing up to 2x the peak compute over previous generations to make on-device AI workflows run even faster. System frameworks can automatically utilize both engines simultaneously, enabling applications to see faster model execution.

But that’s not all: the new 12-core GPU (which has two more cores than the M4’s old GPU) now features Neural Accelerators in each core for the first time on the Mac mini. The result, according to Apple, is “4x faster AI performance and 2x faster graphics than Mac mini with M4”. If these numbers hold up and scale linearly, a local Mixture-of-Experts model such as Qwen 3.5-35B-A3B, which would run at ~17 tokens/sec on average on a base M4 Mac mini with 16 GB of RAM, could realistically generate output at over 60 tokens/second with the base model M6 Mac mini.

Based on what we’ve seen so far, the one downside of the M6 Mac mini is that it does not have Thunderbolt 5 ports; those are exclusive to the M5 Pro model, also announced today. As Apple also notes, Thunderbolt 5 allows multiple M5 Pro Mac minis to run local AI models as a single cluster (for example, using something like exo). Alas, that won’t be possible with the M6 Mac mini and its Thunderbolt 4 bandwidth bottleneck. Nonetheless, I’d be intrigued to compare the performance of the widely regarded Qwen3.8-27B and DeepSeek-V4-Flash models on the new M6 Mac mini.

Moving on to the flagship M5 Ultra Mac Studio, let’s start here:

With M5 Ultra, Mac Studio achieves up to 4.3x the peak AI compute performance of M3 Ultra and a staggering 9.8x more than M1 Ultra. Combined with up to 512GB of unified memory and 1.2TB/s of memory bandwidth, 50 percent higher than before, Mac Studio lets users run massive models entirely on device with complete privacy — without counting tokens or worrying about rising cloud costs.

As seen on the Mac Studio’s product page, the 512 GB RAM version of the M5 Ultra Mac Studio will only be available in “late October”. Unlike the M6, the M5 Ultra supports Thunderbolt 5, which will allow customers to run multiple Mac Studios in a cluster with shared memory to distribute inference across machines. And, according to Apple, a cluster of four Mac Studios yields three times the performance of a single Mac Studio.

Speaking from personal experience, I know that my M3 Ultra Mac Studio using oMLX can run DeepSeek-V4-Flash locally with generation averaging 35 tokens/second. Assuming a linear 4x increase, that would put the same model at over 120 tokens/second on an M5 Ultra Mac Studio. To put things in perspective, that kind of performance would be faster than any AI chatbot website, it’d be faster than many providers who offer a “fast” mode for their models, and it’d only be second to either dedicated NVIDIA PC clusters at home or specialized inference providers such as Cerebras or Groq…which are running in full-blown data centers. Sure, you would need a computer that is likely going to cost more than $20,000 to make it happen, but it’d still be possible on a single machine that is small, quiet, and that – in theory – any consumer can buy off the shelf.

It’s also interesting to consider the implications of M5 Ultra for running much larger models that would have typically required aggressive quantization to even stay in memory and produce any useful output. For example, Z.ai’s GLM-5.2 (a 744B MoE model) could run at up to 17 tokens/second on an M3 Ultra Mac Studio with 512 GB of RAM; the same person was even able to get the massive Kimi K3 model to run on a single machine…with decoding performance up to 3 tokens/second. You see where this is going: by continuing to push the envelope of what is possible with M-series chips, Apple is gradually making it possible to run frontier open-weight models on local hardware that takes up as much space as four Mac minis stacked together.

Obviously, for now, this is all theoretical: we’re going to need actual benchmarks to objectively measure the improvements and performance gains of the new chips. But if Apple’s claims hold up – and I have no reason to believe they won’t – I believe both the M6 and M5 Ultra will meaningfully shake up the landscape of local AI models on macOS, reinforcing, once again, that Apple continues making the best computers for AI in the industry.

New M5 Mac Studio and M6 Mac mini

25 August 2026 at 16:32

We got a nice surprise from Apple this morning with some new Macs. Those of you waiting for that M5 Ultra Mac Studio are finally going to get your wish. You can get the M5 Ultra with up to 36 CPU cores and up to 80 GPU cores. Interestingly, memory tops out at 512 GB. That’s the same ceiling the M3 Ultra had, and it’s the configuration Apple dropped back in March. There’s no mystery why. The M5 Ultra starts at $5,500, up from the $4,000 entry price for the M3 when it launched. Again, no surprise.

If your needs are more modest, the Mac mini also got updated to M6 and M5 Pro variants. That’s right, we can now buy an M6 Mac.

The mini also took a price hike. The base model is $899 now, up from $599 last fall and $699 since June. I’m glad Apple released these things. I expect the AI gang will buy them like hotcakes.

The post New M5 Mac Studio and M6 Mac mini appeared first on MacSparky.

MacVoices #26151: NAB – Topaz Labs Talks Upscaling, HDR, and Apple Silicon Performance

By: Chuck
22 May 2026 at 20:35
At NAB 2026, Russell Pompea, Account Executive from Topaz Labs, discusses major advances in Topaz Video, including Starlight Precise 2.5 for restoring low-quality footage, SDR-to-HDR conversion, and Apple Silicon optimization. The conversation also covers Topaz’s photography tools, model customization, subscription pricing, local vs. cloud processing, and shared responsibility for cloud security. 

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RetinaDesk agora mostra o máximo de monitores suportados por cada Mac

14 August 2026 at 19:02

Há dois meses, falamos aqui sobre o RetinaDesk, um site muito bacana que ajuda você a escolher o melhor monitor externo para o seu Mac, levando em conta todas as especificidades dos computadores da Apple.

Pois bem, recentemente, a ferramenta ficou ainda mais completa com a adição de uma página que ajuda você a descobrir, de maneira extremamente intuitiva, a quantidade máxima de displays externos suportados pela sua máquina.

O banco de dados da ferramenta cobre todos os Macs com Apple Silicon lançados até hoje, bem como suas respectivas variantes — detalhe que joga o total de computadores listados pelo RetinaDesk para nada menos que 53.

Encontrar essa página é fácil: basta acessar o site do RetinaDesk, clicar na aba “Tools” na parte de cima da tela e, depois, selecionar a opção “Mac External Display Support by Chip” — ou simplesmente acessar esse link. Feito isso, é só selecionar o modelo do seu Mac na seção “Which Mac is it?” e, em seguida, sua respectiva variante — indicada pelo chip e o ano de lançamento (e, às vezes, o número de portas do computador) — em “Step 2”.

RetinaDesk Mac External Display Support by Chip
Captura de tela/RetinaDesk

Uma vez que você indicar o modelo do seu Mac, o número máximo de monitores externos ao qual ele pode ser conectado deverá aparecer à direita da tela, junto de uma ilustração do seu “setup máximo” — ou seja, com o maior número de monitores possível.

A nova página, no entanto, não para por aí, já que ela também conta com outra seção a qual ajuda você a montar setups com diferentes combinações de monitores, os quais podem ter resoluções e taxas de atualização distintas — sempre levando em conta, é claro, as limitações do seu computador. Ela também é uma boa forma de descobrir se o seu Mac suporta uma resolução ou uma taxa de atualização (ou uma combinação dessas duas coisas) específica.

RetinaDesk Mac External Display Support by Chip
Captura de tela/RetinaDesk

A seção “What each built-in port can drive”, por sua vez, exibe com quais resoluções/taxas de atualização cada porta do seu computador é compatível, além de revelar a sua versão (se é Thunderbolt 4 ou 5, por exemplo). Logo abaixo, temos a seção “How you can arrange the displays” que, como seu nome indica, mostra todas as combinações possíveis de monitores para a sua máquina.

Por fim, a ferramenta também deixa você comparar um Mac qualquer com outro modelo da sua escolha, checar se sua máquina precisa estar no modo clamshell para suportar um setup específico e aprender sobre soluções alternativas e suas respectivas concessões.

RetinaDesk Mac External Display Support by Chip
Captura de tela/RetinaDesk

Assim como o resto das ferramentas do RetinaDesk, essa nova página é totalmente gratuita, com o único “porém” sendo o fato de que ela não está disponível em português — problema que, é claro, pode ser facilmente remediado com a ajuda das ferramentas de tradução dos navegadores atuais.

Muito útil, não? 🖥️

Ofertas: MacBooks Air de 13″ e 15″ (M5) com até 34% de desconto!

7 August 2026 at 21:40

O MacBook Air foi atualizado neste ano com o chip M5 e é o notebook ideal para quem quer um Mac portátil capaz de lidar com a grande maioria das tarefas diárias. Além disso, ele traz um visual moderno, com uma tela Liquid Retina e o conector MagSafe 3.

Se você está de olho nesse notebook, estamos trazendo hoje duas ofertas muito boas no KaBuM! — atrativas principalmente levando em conta os recentes aumentos de preços na linha de computadores da Maçã.

Modelo de 13 polegadas

O modelo de 13″, na cor prateada, traz 16GB de memória unificada, 1TB de SSD 1Solid-state drive, ou unidade de estado sólido. e chip M5 com uma GPU 2Graphics processing unit, ou unidade de processamento gráfico. de 10 núcleos.

MacBook Air de 13” (M5 com GPU de 10 núcleos, 16GB de memória e 1TB de SSD)

Parcelado: de R$19.599,00 por R$12.902,10 em até 10x
À vista no Pix: de R$17.639,10 por R$12.257,00

🛍️ Produto vendido pelo KaBuM; resgate o cupom 8DO8💰https://t.co/j6W0OyChmj

— MM Ofertas (@MMOfertas) August 7, 2026

Ele está saindo por R$12.902,10, valor que pode ser parcelado em até 10 vezes no cartão de crédito. Se levarmos em conta que o preço tabelado desse mesmo computador é de R$19.599, estamos diante de um desconto de 34%.

Para quem preferir pagar à vista no Pix, o preço cai para R$12.257,00, o que representa um desconto de 31% se compararmos com o valor à vista praticado pela Apple, de R$17.639,10.

Modelo de 15″

Para quem prefere um Mac com uma tela maior, o modelo de 15“ também está em oferta no KaBuM!.

Na cor meia-noite, a máquina é equipada com o chip M5 com uma GPU de 10 núcleos, 16GB de memória unificada e SSD de 1TB.

MacBook Air de 15” (M5, 16GB de memória, 1TB de SSD)

Parcelado: de R$21.599,00 por R$14.387,36 em até 10x
À vista no Pix: de R$19.439,10 por R$13.667,99

🛍️ Produto vendido pelo KaBuM; resgate o cupom 8DO8💰https://t.co/NAIhJNTn2n

— MM Ofertas (@MMOfertas) August 7, 2026

Ele está saindo por R$14.387,36 — representando um desconto de 33% em comparação com o valor tabelado da Apple no Brasil, de R$21.599,00.

Para pagamentos à vista no Pix, o preço fica melhor: cai para R$13.667,99. Como o valor à vista praticado pela Maçã no país é de R$19.439,10, estamos diante de um desconto de 30%.


Para aproveitar ambas as ofertas, aplique o cupom 8DO8 no carrinho.

Todos os descontos de promoções divulgadas pelo MacMagazine são calculados com base nos preços sugeridos pela Apple ou por outras fabricantes. Pode ser que um determinado produto seja comumente encontrado por valores inferiores em redes varejistas, mas a nossa base de comparação é sempre em cima das tabelas oficiais.

Não perca! 💻

Fique sempre por dentro das ofertas!

Se você não é louco, é claro que gosta de economizar. E, para isso, o MacMagazine tem diversas opções para ajudar você a conseguir comprar o seu produto Apple pagando menos!

Você pode usar a nossa extensão para os navegadores Chrome/Opera/Edge, acompanhar as ofertas pelo MM Fórum, pelo Facebook, pelo X, pelo Threads, pelo Bluesky, pelo Mastodon ou por um canal no Telegram. Escolha a melhor opção para você — ou todas, para depois não se arrepender — e economize! 😉

NOTA DE TRANSPARÊNCIA: O MacMagazine recebe uma pequena comissão sobre vendas concluídas por meio de links deste post, mas você, como consumidor, não paga nada mais pelos produtos/serviços usando os nossos links de afiliado.

Notas de rodapé

  • 1
    Solid-state drive, ou unidade de estado sólido.
  • 2
    Graphics processing unit, ou unidade de processamento gráfico.

How to Remove Apple Intelligence Files From Your Mac

6 August 2026 at 11:21

Apple Intelligence files can occupy several gigabytes of Mac storage because locally downloaded models power text generation, summaries, image creation, Siri requests, and other on-device features. Removing these files can recover valuable space when Apple Intelligence is no longer needed.

Apple lists 7GB of available device storage among the requirements for Apple Intelligence, but the amount displayed on a Mac can be higher. Additional languages, image-generation resources, updated models, and temporary assets can increase the total over time.

The files are managed by macOS and do not appear as ordinary documents that can be moved to the Trash. Apple provides a supported removal method through System Settings: turning off Apple Intelligence causes macOS to remove the downloaded on-device models.

This also disables features that depend on Apple Intelligence. Writing Tools, summaries, Image Playground, Genmoji, intelligent Shortcuts actions, and Apple Intelligence functions inside Siri may become unavailable. Regular Mac applications and the rest of macOS continue working normally.

Check Apple Intelligence Files on Your Mac

Recording the available storage before removing the files makes it easier to confirm how much space macOS recovered afterward.

To see the current storage allocation:

Apple menu > System Settings > General > Storage

Allow the Storage page to finish calculating its categories. The process may take a moment when the Mac contains many applications, local files, connected volumes, or several user accounts.

Apple Intelligence may appear as a separate item within the macOS storage category. Depending on the installed macOS version, some related assets may instead be counted under macOS or System Data.

Note the amount of available storage displayed near the storage graph. Comparing the total free space before and after the procedure is usually more reliable than watching one category because macOS can reclassify system-managed files while deleting them.

To inspect the complete internal storage container:

Apple menu > System Settings > General > Storage > All Volumes

This view is useful when the internal drive contains several APFS volumes sharing the same physical storage. The available capacity belongs to the shared container rather than remaining permanently assigned to one volume.

The storage used by Apple Intelligence is different from the memory, or RAM, used while features are running. Closing applications may reduce RAM consumption, but it does not delete the models stored on the internal SSD.

Apple Intelligence files - A MacOS Storage window showing disk space usage by Applications, Documents, iCloud Drive offline, Mail, Music Creation, Photos, Trash, Other Users & Shared, macOS, and System Data on a blue gradient background with an Apple logo.
Image Credit: AppleMagazine

Remove Local Apple Intelligence Files

Apple Intelligence is available on compatible Macs with Apple silicon. Intel-based Macs do not support the complete Apple Intelligence system and should not contain the same downloadable model collection.

To turn off Apple Intelligence and request the removal of its on-device models:

Apple menu > System Settings > Apple Intelligence & Siri > Turn off Apple Intelligence > Turn Off Apple Intelligence

The second Turn Off Apple Intelligence command confirms the change. The exact appearance may vary between macOS versions, with the first control presented as either a switch or a button.

Apple says that turning off Apple Intelligence removes the on-device models. There is no separate model manager, Delete Models button, or supported Finder location from which users must remove the files manually.

Keep the Mac connected to power while macOS completes its background storage work. The Apple Intelligence setting changes immediately, but the Storage page may not display the recovered capacity at once.

macOS manages these models through its system asset service. The operating system must identify the associated packages, release them, and recalculate the storage categories. The process can therefore continue after the Apple Intelligence switch has already moved to the off position.

Turning off only individual features does not remove the complete model collection. Disabling notification summaries, Writing Tools, ChatGPT access, or Siri suggestions leaves Apple Intelligence itself active.

A Screen Time restriction also serves a different purpose. It can prevent access to image generation, Writing Tools, and other functions without turning off the underlying intelligence system. Use the Apple Intelligence control inside Apple Intelligence & Siri when the objective is recovering storage.

Confirm That the Space Was Recovered

After macOS has had time to process the removal, return to the Storage page.

To check the available capacity again:

Apple menu > System Settings > General > Storage

Wait for the storage graph and categories to finish updating. Compare the new amount of available space with the figure recorded before Apple Intelligence was turned off.

The Apple Intelligence entry may disappear completely, display a smaller amount, or become part of an adjusted macOS or System Data category. The increase in total available storage provides the better indication that the local models were removed.

If the figures have not changed, restart the Mac to refresh its system services and storage calculation.

To restart macOS:

Apple menu > Restart > Restart

Sign back in, allow the Mac to remain idle for a while, and open the Storage page again.

Apple menu > System Settings > General > Storage

Restarting does not delete the models by itself. Apple Intelligence must remain disabled while macOS completes the removal.

Emptying the Trash is not part of this procedure because macOS does not place Apple Intelligence models there. The Trash affects only files that a user or application has already marked for deletion.

A silver laptop with a black screen displaying an abstract, curved line pattern in dark gray tones on a white background—designed to be as sleek and portable as its lightweight MacBook weight suggests.
Image Credit: Apple Inc.

What to Do When the Files Remain

First, verify that the complete Apple Intelligence system is off rather than one related feature.

To confirm its status:

Apple menu > System Settings > Apple Intelligence & Siri > Apple Intelligence

The control should display Apple Intelligence as disabled. If macOS presents another confirmation request, complete it and leave the feature off.

Storage information can take time to settle because macOS also manages caches, local snapshots, temporary update packages, and purgeable files. These categories can change while the Mac is idle, making an immediate before-and-after comparison misleading.

Installing the latest stable macOS update can correct storage reporting or asset-management problems.

To check for an available update:

Apple menu > System Settings > General > Software Update

Save current work before installing an update. The Mac may need to restart, and the installation temporarily requires additional free storage.

Beta versions of macOS require extra caution. Development releases may download experimental models, retain previous model revisions, or temporarily change the Apple Intelligence controls. A procedure confirmed for the public version of macOS may not produce the same storage behavior in a beta.

Avoid following online instructions that require starting in macOS Recovery, disabling System Integrity Protection, mounting protected volumes, and deleting folders with names referring to MobileAsset or generative models.

System Integrity Protection prevents applications and administrator accounts from modifying protected parts of macOS. Disabling it weakens that protection and creates the possibility of deleting the wrong asset, leaving macOS with an incomplete model installation, or causing the system database to disagree with the files present on the drive.

A storage utility can help identify how much space system files occupy, but it should not require disabling macOS security to remove Apple Intelligence. If the documented switch leaves a large allocation after a restart and sufficient processing time, Apple Support can investigate the asset database without exposing the Mac to an unsupported system modification.

Turning Apple Intelligence on again reverses the storage saving.

To restore its features:

Apple menu > System Settings > Apple Intelligence & Siri > Turn On Apple Intelligence

The Mac will download the required local models again. Apple recommends leaving the device connected to Wi-Fi and power while the model download completes.

The post How to Remove Apple Intelligence Files From Your Mac appeared first on AppleMagazine.

Metasurface Breakthrough Makes Blistering Laser Light Speeds a Reality

4 August 2026 at 13:24

The speed of laser light is due for a major upgrade after an international collaboration of scientists has developed a breakthrough nanomaterial. The new metasurface can steer and shape light beams at unprecedented speeds of just 74 quadrillionths of a second.

Scientists at UC Berkeley and Tel Aviv University revealed their new optical surface, developed in a Caltech lab, in a recent paper published in Nature Nanotechnology.

According to the team behind the breakthrough, their work will have ramifications for communications, sensing, imaging, and even quantum technologies, providing a new benchmark for “high-speed” light manipulation.

Light Control

Since the fiber-optic advancements of the 1980s, lasers and light pulses have underpinned some of our most crucial cutting-edge technologies. Advanced computers, communications systems, sensors, and even the elusive quantum systems all rely on controlling light.

While the speed of light is so incredibly fast that physicists consider it a constraint on the maximum speed that matter can travel through the vacuum of space, the speed at which our technology reacts to it is far slower.

The scientists’ breakthrough metasurface contains silicon structures even smaller than the wavelength of light, resulting in an ultra-thin surface. Silicon’s optical properties change upon bombardment with laser pulses, a property that the team strongly enhanced with their nanostructure design. In their design, the properties of the material are modified via light pulses, which alter how the material influences a second beam of light impacting its surface. Notably, their metasurface allows for control of a beam of light without any moving parts, such as mirrors or lenses.

Real World Results

The team conducted laboratory tests in which they manipulated light beams by up to 13 degrees and reshaped them into different patterns.

“The key idea was to create a metasurface whose optical response is not fixed once it is fabricated,” said lead author Dr. Claudio Hail. “By changing the illumination pattern, we can reconfigure how the device steers and shapes light, and do so on an ultrafast timescale.”

“For me, the most exciting aspect is seeing an idea that had been with us for years become an experimental reality,” said co-author Dr. Lior Michaeli. “The ultrafast effect we wanted to use is naturally very weak. We had to design the metasurface so that it would amplify the effect enough not only to measure it, but to use it to steer and shape light.”

While the metasurface produced record-breaking speeds under laboratory observations, exactly how fast it can operate remains uncertain. The researchers note that the switching time and the duration of the laser pulse were extremely close, which indicates that quicker pulses could push the optical surface’s speed even higher.

The Future of Light Technologies

One of the major potential advances that could come from this new metasurface includes systems that carry information primarily with light, end-to-end. Current communications systems use light to transmit messages, but those messages are converted into electrical signals for processing. By increasing the speed at which light can be manipulated, this would reduce the necessity to convert light signals into electrical ones, removing unnecessary actions in computing.

“This work points to a broader opportunity: using engineered structures to strengthen interactions between light and matter and turn them into tools for control, sensing, and information processing,” Dr. Michaeli said. “This is closely connected to research directions we are now pursuing at Tel Aviv University.”

Despite its promise, the work is still in the fundamental phase. Although not yet ready for practical use, the metasurface offers promise in future ultra-fast computing applications, where it may soon help to cut out the middleman of electronic conversion.

The paper, “Ultrafast, Reconfigurable All-Optical Beam Steering and Spatial Light Modulation,” appeared in Nature Nanotechnology on June 22, 2026.

Ryan Whalen covers science and technology for The Debrief. He holds an MA in History and a Master of Library and Information Science with a certificate in Data Science. He can be contacted at ryan@thedebrief.org.

Preparing for next year’s Rosetta 2 demise

3 August 2026 at 16:30
Glenn Fleishman, art by Shafer Brown

The reckoning is coming. Apple has done it before, and it’s doing it again. After macOS 27 Golden Gate, you will no longer be able to run legacy Intel apps using Rosetta 2. After the 26.4 update in March, when running any affected app in macOS 26 Tahoe, you see a notification banner when you launch affected software or a background component launches that uses Intel code:

Support Ending for Intel-based Apps. This version of “[App Name Here]” will not open in a future release of macOS. Learn how to update to an Apple silicon version. [Learn More pop-up menu]

Notification showing an end to Intel-based apps
Whenever you launch an Intel-only app, macOS politely tells you the end is coming.

There is one carveout noted for “certain older, unmaintained games that rely on Intel-based frameworks,” so far unnamed.

With information in hand, you can plan how to deal with Intel-only apps that have been abandoned, or the developers have seemingly no interest in updating. Printer makers are, so far, the worst.

A history of looking backward

Apple has done this before—many times, in fact. I’ve argued in the past that one of Apple’s key strengths, and a key to the continuity of the Mac’s operating system, is how well it’s managed transitions across chip architectures, frameworks, and operating system changes.1

Look at what Apple has managed:

  • Motorola 680×0 to PowerPC (silent emulator)
  • Mac OS 9.1 (or later) to Mac OS X (Classic)
  • PowerPC to Intel (Rosetta, original flavor)
  • 32-bit to 64-bit code (warnings)
  • Intel to Apple silicon M-series chips (Rosetta 2)

At each of those milestones, Apple offered either advance warnings about a future lack of compatibility, an emulator tool, or both. Does anyone have fond memories of running QuarkXPress using Classic in Mac OS X in its early days? When it crashed, which was often, it only took down the Classic “app” and didn’t require a Mac restart.

To be fair, Apple could have continued to let older software run for as long as it was willing to devote time to maintaining emulators or compatibility layers. We could be using apps written for Motorola 68030s on our M5 Macs right now! However, it makes increasingly less sense to support the past after a reasonable transition, particularly one that stretches years and sees the company discontinuing compatible hardware.

Apple released the last Intel-based model in August 2020, introduced its first M-series computer in November 2020, and halted sales of computers with Intel inside in 2023.

As part of this shift, you receive the Intel software warning, not just the first time you launch an affected app or an Intel-based component or even Terminal-accessed binary runs, but the next time you do it after a restart. Yes, it is trying to bug you to get a newer version of your software. Golden Gate also pulls an interesting trick: When you upgrade, it removes the Rosetta emulator. You’re prompted to install it the first time you need Intel code. I guess this is an extra spur to remind you.

Because Intel-only apps will continue to work under Rosetta until you install macOS 28 Dumbarton, these reminders will continue for at least another 16 months or so.2 Once you upgrade to macOS 28, those apps and components will simply stop working.

Sunsets can be beautiful

Golden Gate inset text in System Settings: General: About with a link to get a list of Intel-based apps
Use Golden Gate to review a list of Intel-only apps, although third-party apps can provide more information.

Apple includes a helpful tool in Golden Gate in System Settings: General: About. Click Details next to Intel-based Apps, and a dialog box appears that lists everything installed that requires Rosetta. As a nice touch, Apple shows you apps launched in the last year, along with when, so you know the most critical to upgrade or swap out.

Screen capture of list of Intel-based apps in Golden Gate tool
Golden Gate will list all the apps (but not all components) that require Rosetta.

You can also examine any app in the Finder, choose Get Info from the File menu, and note the warning next to Kind. Apple allows apps to be compiled as universal binaries that include both Intel and Apple silicon code, and offers an Open using Rosetta checkbox that was useful in the early days of the swapover when some M-series versions of an app were missing features or were buggy compared to the Intel version. You sometimes checked that box to use the more stable Intel variety, and then surely forgot about it. (For instance, Adobe updated its primary apps faster than third parties did their plug-ins. To use some Photoshop plug-ins, you had to force Photoshop to run in emulation.)

Get Info dialogs side by side: Intel-only at left, universal at right
The Get Info dialog is a way to check on the code status of an app.

Hover over the item, and you can click Visit Website if Apple has a link to one, or click the More … button and choose Show App in Finder or Move to Trash. Not every app or component has a Move to Trash item, and I’m not sure why. I also suggest installing AppCleaner, a free app that will root out all files associated with an app when it’s deleted. (Turn on SmartDelete to monitor the Trash, or you can drag apps onto it.) This ensures you’re not leaving cruft behind when you get rid of the app proper.

This is all fine for rooting out installed apps, but Apple may not catch every system component, command-line utility, or other software that lives in crevices and emerges in particular conditions. For that, you should take a look at:

  • Go64: The free app from St. Clair Software, the makers of our favorite app, Default Folder X, provides details in a list form.
  • Rosetta Check ($7): Turn to Rosetta Check for even more information about each unsupported app, which may be useful if you have a lot of software to work through updating.
  • HoudahSpot: If you use HoudahSpot, you can construct a search.

A few companies that have Intel-only apps or components have explained their migration path, with PaperCut being an excellent example. Others without any financial incentive—such as hardware makers, who sometimes barely care about compatibility for software required to support their products—may wait until after the 2027 transition to wake up and make changes. This has happened many times before!

[Got a question for the column? You can email glenn@sixcolors.com or use /glenn in our subscriber-only Discord community.]


  1. Apparently, I wrote about this 20 years ago, in reviewing the Intel Core Duo iMac, a review and computer I have zero recollection of. ↩
  2. Dumbarton Bridge, south of the Golden Gate, is highly underappreciated. ↩

MacBook Neo Sales: The Story Behind the Numbers

2 August 2026 at 20:29

MacBook Neo sales have given Apple something the Mac rarely achieved through its premium models: immediate access to the enormous market for affordable everyday notebooks.

The new line arrived in March 2026 with a launch price of $599, or $499 through education pricing. That placed a current MacBook within reach of buyers who previously depended on discounted older models, inexpensive Windows laptops or Chromebooks.

Price opened the door, but appearance helped people walk through it. MacBook Neo entered the market in blush, indigo, silver and citrus, avoiding the visual compromises commonly associated with entry-level computers. The aluminum enclosure, color-matched keyboard and 13-inch Liquid Retina display made it look like a deliberate new Mac rather than a reduced MacBook Air.

Those choices changed the conversation around an affordable Apple notebook. Buyers could select a computer according to personality and style before considering processor benchmarks. Students could carry something visibly different from institutional gray and black laptops. Families could distinguish multiple computers by color, while first-time Mac owners received a product with its own identity.

Early shipment estimates suggest that strategy worked. IDC data shared with TechCrunch placed MacBook Neo shipments at approximately 1.1 million units during the March quarter, even though the computer had been available for only about three weeks. Apple does not disclose sales by individual Mac model, so the figure remains an independent market estimate rather than an official unit count.

The pace was nevertheless substantial enough to make MacBook Neo one of the strongest recent Mac introductions. It also pushed the story beyond one successful product launch. Apple had entered a price segment responsible for tens of millions of notebook purchases each year and found customers who had never seriously considered macOS.

A laptop displays an open article titled "Sticky Science: How Gecko Feet Inspire Innovation" with images of a gecko and gecko feet. Behind it, additional tabs and colorful app icons are visible on the screen.
Image Credit: Apple Inc.

MacBook Neo Sales Started With a Missing Price Tier

Apple spent years concentrating the MacBook line above the mainstream notebook market. MacBook Air became the accessible model, but its price still placed it beyond many students, families and buyers in countries where local income and currency conversion make Apple hardware especially expensive.

Discounted older MacBook Air generations partially filled that gap. Retailers could keep M1, M2 or M3 models available after newer versions arrived, offering buyers lower prices without Apple designing a dedicated entry-level computer.

That approach had limitations. Availability depended on remaining inventory, configurations varied among retailers and the product still looked like a previous generation being cleared from the channel. It could attract value-conscious buyers, but it did not establish a permanent starting point for the Mac.

MacBook Neo created that starting point. Apple designed the model around an A18 Pro chip rather than the M-series processors used by MacBook Air and MacBook Pro. The base configuration included 8GB of unified memory and 256GB of storage, enough for browsing, school assignments, communication, streaming and everyday productivity without competing directly with higher-performance Macs.

The model retained features that buyers encounter every day: an aluminum body, a 13-inch high-resolution display, a Magic Keyboard, a large Multi-Touch trackpad, a 1080p FaceTime HD camera and a fanless design. Apple rated its battery for as long as 16 hours under its testing conditions.

Performance headroom, memory capacity and external-display support remain more limited than on a MacBook Air. Those compromises are easier to accept when the computer is purchased for writing, research, web applications, video calls and media consumption rather than professional video production or complex development work.

IDC estimated that the sub-$700 segment represented about 75 million annual notebook shipments, close to 40% of global notebook volume. Windows and ChromeOS historically controlled more than 95% of that tier. Apple had been competing for a small premium section of the market while a far larger pool of buyers purchased elsewhere.

MacBook Neo sales gave the company a way into that pool without placing an old design or plastic enclosure at the entrance to the Mac line. A buyer comparing computers at similar prices could now choose macOS without first accepting a major premium.

Color Gave the Affordable MacBook an Identity

Low-cost laptops are frequently designed to disappear. Dark plastic, conservative finishes and generic bodies keep manufacturing simple and reduce the risk that one color will remain unsold. MacBook Neo took the opposite approach by making color one of the most recognizable parts of the product.

Silver preserves a familiar Mac appearance, while indigo offers a darker alternative without returning to standard black. Blush gives the line a softer finish, and citrus creates the visual signature that separates Neo from every other MacBook on a table.

The colors do more than decorate an inexpensive computer. They prevent the model from being defined entirely by what it lacks. Instead of asking why it has an A18 Pro rather than an M5, buyers can begin with which finish they want.

That distinction is valuable among younger customers. IDC described reactions from teenagers who focused on the display, weight and appearance rather than memory specifications or processor architecture. Their interest centered on how the computer would look at school compared with the Windows laptops and Chromebooks already around them.

Apple used a similar strategy when color helped turn the original iMac into a cultural object. Later iBook models carried bright finishes into portable computing, while colorful iMac and MacBook designs made personal computers feel less institutional. MacBook Neo revisits that idea for a generation accustomed to selecting colors for phones, headphones, cases and watches.

The approach also avoids making affordability look like punishment. A lower price does not force the buyer into an anonymous product with a visibly cheaper exterior. Neo has limitations, but its design gives owners something exclusive to the line instead of presenting the computer as a substitute for the MacBook they could not afford.

Color alone did not produce MacBook Neo sales. The launch price, battery life, macOS integration and recognizable MacBook construction carried more purchasing weight. Color made those advantages easier to notice and gave stores a product that could attract attention before a salesperson explained its specifications.

Four closed Apple MacBook Neo laptops are arranged in a grid, each in a different color: silver (top left), pink (top right), dark blue (bottom left), and yellow (bottom right), all seen from above.

First-Time Buyers Changed the Mac Equation

Apple said customer response exceeded its expectations and connected the launch with record participation from people buying their first Mac. That audience may prove more valuable than existing owners choosing a less expensive replacement.

A first Mac purchase can introduce a customer to applications and services that become part of daily work. People who already use an iPhone can access Messages, FaceTime, Photos, iCloud, AirDrop and iPhone Mirroring from the computer without rebuilding their digital routines.

That familiarity lowers one of the barriers to changing computer platforms. A person may have used Windows throughout school or work while carrying an iPhone for years. MacBook Neo makes the switch less financially demanding, while the connected features reduce the amount of relearning required after purchase.

MacBook Neo sales also challenge the assumption that low-cost notebook buyers care only about the lowest available price. Many customers are willing to spend more than the cost of an entry Chromebook when the difference provides a better display, metal construction, longer useful life or closer integration with a phone.

The line is therefore competing on perceived value rather than absolute cheapness. A $599 launch price remains expensive beside the least costly education laptops, but it enters the same purchasing discussion as many mainstream Windows models. It no longer requires a buyer to stretch directly toward MacBook Air pricing.

Education represents a particularly large opportunity. Schools and families make purchases around durability, battery life, software management, support requirements and the number of years a computer can remain useful. A lower acquisition price gives the Mac a better chance of surviving the first stage of that calculation.

Small businesses face similar decisions. A company that previously reserved Macs for designers or executives can consider Neo for administrative work, communication and browser-based services. Wider Mac deployment then becomes possible without assigning a premium notebook to every employee.

MacBook Neo sales may also protect Apple from depending entirely on upgrades. Mature computer owners can keep a capable Mac for many years, extending replacement cycles. Bringing new people onto the platform creates additional demand without waiting for an existing MacBook Air or MacBook Pro to become obsolete.

Worldwide Adoption Is the Larger Story

The geographic distribution of the first units shows both progress and unfinished work. IDC estimated that 44% of March-quarter shipments went to the United States. That concentration is unsurprising for an Apple launch, but the larger opportunity sits in markets where Mac adoption has remained limited by price.

India offers an early example. Approximately 18,000 units reportedly shipped there during the short March launch period, while retailers later experienced difficulty obtaining enough inventory. The local starting price of ₹69,900 remained above the direct currency conversion of the U.S. price, yet it sat far below the ₹119,900 entry point reported for MacBook Air at the time.

Older MacBook Air generations had previously generated Indian sales when retailers offered substantial discounts. Neo gives Apple and its partners a current model to promote throughout the year rather than depending on irregular clearance inventory.

Availability timing will influence adoption elsewhere. The computer reached some markets later than the initial launch, including Indonesia in May. Local taxes, currency movements, distribution capacity and supply allocation can produce a very different value proposition from one country to another.

Independent forecasts remain optimistic despite severe pressure across the PC industry. TrendForce projected Apple notebook shipments could grow 7.7% during 2026 and estimated that MacBook Neo could reach between 4 million and 5 million units. IDC later said stronger-than-expected demand from the model contributed to an upward revision of its notebook forecast.

Those gains are occurring while memory shortages and rising component costs are pushing much of the computer industry toward higher prices. IDC expects worldwide PC shipments to contract during 2026, making Apple expansion unusual in a market where many manufacturers are reducing configurations and protecting margins.

Supply control helped Apple enter the lower tier at a difficult moment. The company already designs the A18 Pro, uses a highly standardized configuration and purchases components at enormous scale. That structure gave it more room to assemble a focused notebook without relying on a separate processor vendor for the central chip.

Recent Mac price increases caused by rising memory costs may test how much of the early advantage Apple can preserve. Neo depends on remaining close enough to mainstream notebooks that first-time buyers continue placing it on the same shortlist. A widening price gap would return the Mac to the premium territory the new line was created to escape.

The next evidence will arrive through education purchasing cycles and expansion in price-sensitive countries. A personal citrus or blush MacBook can win attention in a store, but deployments across schools and small businesses will depend on supply, local pricing, management costs and useful life. The first semester filled classrooms with individual Neo buyers; the coming academic year will reveal whether entire institutions are ready to replace rows of gray laptops with macOS.

MacBook Neo sales - A girl wearing large white headphones lies on a fuzzy pink bedspread, using a laptop. She is under a sheer canopy, with soft pillows and string lights in the cozy background.
Image Credit: Apple Inc.

The post MacBook Neo Sales: The Story Behind the Numbers appeared first on AppleMagazine.

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