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I love Garmin's new Forerunner 170 Music smartwatch, but this deal for the superior Forerunner 265 makes it the better buy

Garmin’s Forerunner 170 is a solid running watch that brings great performance and smart features, all in a light and small package, and I particularly loved the Music version for phoneless short runs and activities. The watch was even found to be very accurate, according to my colleague Matt Evans’ testing.

At AU$479 (or AU$549 for the Music version), however, it isn’t the most affordable as far as fitness smartwatches go — so when I found the older (but higher-tier) Forerunner 265 discounted by 38% on Amazon, I knew this was a deal too tempting to pass up.

Featuring a more accurate dual-band GPS technology, 13 days of battery life, more size options and on-watch music storage, the Forerunner 265 is hard to beat for just AU$498.

This discount takes what our reviewer called the best running watch for most people in 2023 to its all-time low price on Amazon, which is about AU$50 cheaper than during recent sale events like EOFY and Prime Day. The smaller 42mm Forerunner 265S is also available for the same price and in more colours.View Deal

The Garmin Forerunner 265 was the first small Forerunner model with a touchscreen AMOLED display, replacing its predecessor’s monochrome memory-in-pixel display, to make it look and feel similar to something like an Apple Watch or a Samsung Galaxy Watch.

It also features dual-band or multi-frequency GPS for high-precision tracking in dense cities or heavy tree cover, which is technically superior to the Forerunner 170’s single-frequency multi-GNSS tracking.

The 170 is only available in the single 43mm size, while the 265 comes in 46mm and the smaller 265S is 42mm, providing more options for different wrist sizes.

The biggest criticism from our reviewer is the Forerunner 265’s price hike over its predecessor, and slightly worse battery life, which can be credited to the switch to an AMOLED display, but this discount takes care of the former in spades.

Interested in other Garmin products? Check out the latest Garmin Australia coupons here.

Apple Watch's new health upgrades are more than just fitness tracking tools — here are 5 features that could change how you monitor your wellbeing

The Apple Watch Series 12 and its big sibling, the Apple Watch Ultra 4, were the latest wearables announced alongside the iPhone Duo at Apple’s ‘Surprise and Shine’ event, and the array of new health features haven’t let me down.

Though I didn’t get the design upgrades I was hoping for (I wanted Apple to do a 180-degree turn and debut a completely fresh look for its watches), we got some smart new color options in the process. But that aside, the new monitoring tools do more than make up for the lack of visual upgrades — they’re smarter, insightful, and more personal than ever.

It’s hard to tell if all the new wellbeing tracking tools will be available for previous models — for anything powered by Apple Intelligence, it’s likely that these will remain native to the Series 12 and Ultra 4 — but we still think they’ll make for welcomed additions for health-conscious users.

On-camera fitness testing

An iPhone recording a guided video fitness assessment

(Image credit: Apple )

As part of the wider Health app revamp, health monitoring using the Apple Watch paired with the iPhone's camera is a new feature, starting with full body assessments. The assessments allow the Health app to measure VO2 max — the the maximum amount of oxygen your body can use while exercising, a key measure of fitness — along with flexibility, strength, balance, and movement mechanics.

All you have to do is prop your iPhone vertically against a wall so that your whole body fits in the frame, and it will get you to follow a coach-guided workout. Apple says in order to measure VO2 max, you’ll need an Apple Watch, AirPods Pro 3, or a third-party heart rate sensing device.

Health Age

An Apple Watch next to an iPhone with Health Age in the Health app

(Image credit: Apple)

Apple is slightly behind on the Health Age feature — Garmin and Whoop got there first with Fitness Age and Whoop Age, respectively — but it’s finally coming to Apple Watch.

Health Age can be found under the new Longevity tab in the Health app, a hub for displaying deeper insights for different health topics including heart health, mental wellbeing, nutrition, and hearing health.

Your Health Age reading takes different aspects of your health profile into account and combines them into one score to show how your metrics compare to the average health and fitness level for your age and gender.

Health Sensing System

Screenshot from Apple's September 2026 event

(Image credit: Apple)

This is a technical upgrade to the Apple Watch itself, and a welcomed improvement to how the wearable reads your health data.

Both the Apple Watch Series 12 and the Apple Watch Ultra 4 come fitted with new LED sensor arrays designed for better skin contact, including a new heart-rate sensor for more accurate heart rate and heart rate variability (HRV) measurements — which helps to determine the new Readiness score, which we'll discuss in a moment.

Under the new sensors are larger green LEDs, which now measure your heart rate up to every five seconds, all day long. Apple claims that it's the most accurate heart rate measurement on any wearable, and it can back this up with testing results. We can't wait to try it ourselves against an electrical heart rate monitor.

Readiness Score

Much like the Health Age metric, the new Readiness Score is a tool that's been widely adopted by rival wearables in the past — and now it’s Apple’s turn.

Diving into your Vitals, Sleep Score, recent activity, and other metrics, you'll be presented with a score from 0-10, along with a brief explanation to tell you if your watch thinks you need to pace yourself, or if you have the capacity to push yourself further.

It's a clever and handy tool that could stop you from overtraining, or change your plans to fit in a long run on a day in which you're ready for action. Readiness also updates multiple times a day as your Apple Watch gathers new data, telling you exactly what's affecting your overall score.

Insights tab

Apple health app Insights tab

(Image credit: Apple)

The Health app's new Insights tab looks very comprehensive. Throughout the day, Insights displays timely information about your health metrics including heart, sleep, readiness, fitness, vitals, and cycle tracking data.

It gives you short summaries about how different fitness categories are impacting your long-term health, while the 'For You' section offers personalized recommendations and even relevant health articles based on your data.

Apple Watch Series 12 is now up for preorder — here's how to get the device for as little as $219 at Best Buy

10 September 2026 at 17:33

Apple introduced the Apple Watch 12 at this week's September Event, and Best Buy already has an impressive discount on the smartwatch.

• Shop more Apple deals at Best Buy

While it's only available for preorder, you can get the 42mm GPS-only model for as little as $219 (originally $399) when you trade in a qualifying smartwatch. That's an impressive $180 discount and an incredible deal for a newly released Apple device.

The Apple Watch Series 12 features new Apple silicon and advanced health sensors, which Apple claims are the most accurate heart rate sensing in a wearable. Apple's newest Health Sensing System, along with its S11 chip, offers a suite of health and fitness features including a new readiness score. The Series 12 also includes advanced workout and sleep tracking and offers up to 24 hours of battery life and up to 10 hours during an outdoor workout, a 25% improvement over the previous model.

Save on the new Apple Watch 12 at Best Buy

Apple Watch Series 12 at Best Buy: starting at $219 with qualifying trade-in
The Apple Watch 12 is available for preorder, and you can get the smartwatch for as little as $219 with a qualifying trade-in at Best Buy. The Apple Watch 12 features new Apple silicon and advanced health sensors, which offer advanced heart rate, workout, and sleep tracking.View Deal

To find out how much you can save, you'll click on 'Check your trade-in value' on the Apple Watch 12 product page. You'll then answer questions about your trade-in device, and Best Buy will show you the value. The retailer will email you shipping instructions for your trade-in device, and once it receives it, Best Buy will refund the amount to your original payment method.

Keep in mind this is a limited-time offer, and the Apple Watch 12 is only available for preorder with a September 18 ship date. This is a fantastic deal if you have an older smartwatch and want to upgrade to Apple's latest and greatest.

Apple Watch Series 12 vs Series 11 — new Ceramic model, Health Sensing System, Audio Intelligence and all the key upgrades

Apple's 'Surprise and Shine' event unveiled long-awaited devices including the iPhone 18 Pro and the long-anticipated iPhone Duo, but Apple Watches also had their time in the spotlight.

The Apple Watch Series 12 and Apple Watch Ultra 4 are the latest models to join Apple's family of wearables, and both pack quite a punch on the features- and health-tracking front, thanks to the combination of the new Health Sensing System and deeper Apple Intelligence integration.

Of course every new Apple Watch offers improvements over the previous generation — the question is always whether it offers enough to make it worth the upgrade. To help you decide, I've compared the new Apple Watch Series 12 against its predecessor, the Apple Watch Series 11, so you can see all the changes side-by-side.

Apple Watch Series 12 vs Apple Watch Series 11: Specifications

Apple Watch Series 11

Apple Watch Series 12

Price

From $399 / £369 / AU$679

From $399 / $369 / AU$649

Dimensions

42mm x 36mm x 9.7mm (42mm), 46mm x 39mm x 9.7mm (46mm)

42mm x 37mm x 9.7mm (42mm), 46mm x 40mm x 9.7mm (46mm)

Weight

30.3g (42mm); 37.8g (46mm)

32.2g (42mm); 39.5g (46mm)

Case/Bezel

Aluminum with a metal back or Titanium (100% recycled)

Aluminum, Titanium or Ceramic

Display

Always-on Retina LTPO3 display Wide-angle OLED at 374 by 446 (42mm) 416 by 496 (46mm). Ion-X scratch-resistant

Always‑On Retina display with wide‑angle OLEDs and LTPO3 at 374 by 446 (42mm) 416 by 496 (46mm)

GPS

L1 GPS, GNSS, Galileo, and BeiDou

Precision L1 GPS (GPS, GLONASS, Galileo, QZSS, and BeiDou)

Battery Life

24 hours, 38 hours in Low Power Mode

24 hours, 38 hours in Low Power Mode

Connection

Bluetooth 5.3, Wi-Fi, second-generation ultra-wideband chip, and 5G (Optional)

Bluetooth 5.3, Wi-Fi, Second‑generation Ultra Wideband chip, and 5G (optional)

Water Resistance

IP6X

IP6X

Design

We weren't expecting a visual overhaul with the Apple Watch Series 12, and nor did we get one.

The new model packs the same digital crown and side button that you'll find on most Apple Watch models, and size-wise the only difference is that the Series 12 is 1mm wider; if you can spot that in real life, you have sharper eyes than I do.

However, there are some design changes worth talking about. The key one is that as well as being available in Aluminium and Titanium, as the Watch 11 is, there's also now a Ceramic version — the first since the Series 5.

The Ceramic Watch 12 comes in two colors, Pearl White and Night Blue, while the Aluminum model is available in Space Gray, Black, Light Gold and the stunning new Dark Bronze shade, perfect for both casual and smart wear. The Titanium versions come in Radiant Gold and Natural.

Sticking with the Apple Watch 11? Then your choices are between Space Gray, Jet Black, Rose Gold, and Silver for Aluminum, and Slate, Gold, and Natural Polished in Titanium. And to reiterate, there is no Ceramic Watch 11 — so if you want that, you'll need the new model.

Features

Minor design changes aside, the key reasons to upgrade to the Apple Watch 12 relate to its health-tracking smarts.

Many of these stem from its new S11 chip. Apple — inevitably — describes this as its "most powerful wearable chip", and it powers the new Health Sensing System and Audio Intelligence features.

Let's start with the Health Sensing System, the redesign of the previous generation's LED heart rate sensor array. The Series 12's electrode surface area is now bigger, allowing for better skin contact for ECG tracking. It also packs new optical-sensing photo diodes to capture light more efficiently, while its brighter green LEDs support accurate HR in motion. In short, it's the most accurate Apple Watch ever, tied with its sibling the Apple Watch Ultra 4.

It records heart rate continuously, up to every five seconds, and heart rate variability (a key part of sleep tracking and recovery metrics) up to every five minutes. That's a massive 24x more frequently than it did before, ensuring peak accuracy (in theory).

However one of the new standout features is the new Readiness Score, which has finally arrived on Apple Watch. Every other health wearable seems to have one, and Apple's Readiness Score will combine your rings, vitals and other health metrics into a single actionable, frequently updated number.

There are also a significant redesign of the Health app which thrusts Apple Intelligence to the front of the experience. Now, Apple Watch lets you explore health profiles while offering personalized guidance thanks to Apple Intelligence. Once the Health app gets a sense of your health habits, it will tweak its recommendations so that they align with your health levels and data.

Health Age is another new feature that aligns your metrics and fitness level with your actual age, similar to features on Whoop and Garmin.

The Series 12 is packing tons of new fitness features, but Apple Intelligence — or at least, audio intelligence — is brand new and unrelated to health.

Audio Intelligence is comprised of four features. The Series 12 can listen out for sounds, be that a doorbell, traffic, or oncoming pedestrians, and will send alerts right to your watch face — which is ideal for users who are hard of hearing. You can also Shazam songs from your wrist.

Slightly more suspect are Live Rewind and Siri Recaps. Live Rewind allows you to go back 15 seconds to remember parts of a conversation. Didn't catch what the waiter said was new on the menu? Just double-press the digital crown and your watch will generate a transcript for you to read. Siri Recaps is a feature that, when active, listens constantly in the background, providing you with a summary of your day in the evening, including conversations.

We've covered these two features in more detail here, including Apple's privacy assurances and why the Cupertino giant might not be reading the room on this feature, as surveillance-capable wearables are receiving a lot of pushback at the moment.

You can pre-order the Apple Watch Series 12 now, which will be available starting September 18.

Apple Watch Ultra 4 vs Apple Watch Ultra 3: what's changed, and should you upgrade?

Apple's September 9 'Surprise and Shine' event has come and gone, and we've learned a lot about Apple's latest crop of devices. While we've got new AirPods and iPhones (including Apple's first foldable, the iPhone Duo), it's the Apple Watches that have caught my eye as TechRadar's resident fitness and wearables writer — specifically, the Apple Watch Ultra 4, the latest version of Apple's flagship watch series.

But how does it compare to the previous gen, the Apple Watch Ultra 3 — and is it worth upgrading? Read on for a full comparison of both watches, so you can make an informed decision.

Apple Watch Ultra 4 vs Apple Watch Ultra 3: Specifications

Component

Apple Watch Ultra 3

Apple Watch Ultra 4

Price

$799 / £749 / AU$1,399

$799 / £749 / AU$1,399

Dimensions

49 x 41 x 14mm

49 x 44 x 12mm

Weight

61.6g

63.1g

Case/bezel

Titanium

Titanium

Display

514 x 422 px LTPO3 always-on OLED Retina Display

514 x 422 px LTPO3 always-on OLED Retina Display

GPS

Yes, dual-band

Yes, dual-band

Battery life

42 hours

48 hours

Connection

Bluetooth 5.3, Wi-Fi, 5G, satellite

Bluetooth 5.3, Wi-Fi, 5G, satellite

Water resistant

Yes, WR100 (diveproof)

Yes, WR100 (diveproof)

Apple Watch Ultra 4 vs Apple Watch Ultra 3: Price and availability

  • Price is unchanged from last year
  • $799 / £749 / AU$1,399
  • Available from September 18

Here's an easy one to start with: the Apple Watch Ultra 4's price is unchanged from last year, at $799 / £749 / AU$1,399. It's available from the September 18, so if you were considering getting an Apple Watch Ultra 3 but were holding out, there's no reason not to wait a few days for the latest model.

Apple Watch Ultra 4 vs Apple Watch Ultra 3: design

Screenshot from Apple's September 2026 event

(Image credit: Apple)

Physically, little has changed in terms of looks, but there have been subtle tweaks. The titanium case is still there, slightly wider and slimmer than last year, and it lasts six hours longer than the Ultra 3 to make it to two days, or 18 hours with continuous GPS use.

The watch's heart rate accuracy is even better thanks to the new Health Sensing System. This redesign of Apple's LED optical heart rate sensor tech offers better skin contact thanks to an increased electrode surface area. Heart rate readings are now being taken up to every five seconds, with heart rate variability, an overnight measure of rest and recovery, being read up to every five minutes.

This makes Apple's heart rate sensor the most accurate of any wearable, according to Apple. It has apparently conducted tests against rivals using ECG chest straps, much like we do in our reviews.

I can attest that the Apple Watch Ultra 3 is as accurate a wearable as it gets, so I'll be intrigued to test the new Ultra 4 against my trusty Polar H10.

Apple Watch Ultra 4 vs Apple Watch Ultra 3: Features

Apple Watch Ultra 4

(Image credit: Apple)
  • Finally, a Readiness Score
  • New Audio Intelligence features
  • Redesigned Health app

At last! Apple Watch gets a Readiness Score, a feature almost every other fitness wearable has had for years. Typically from Apple, it looks like the bee's knees, feeding into Vitals to generate a holistic overview of your night, and updating throughout the day, like Garmin's Body Battery function. A new Health Age feature also compares your current fitness level to those in your age group, much like Garmin's Fitness Age or Whoop's, er, Whoop Age.

It's unclear at the moment whether the Ultra 3 will get these features, or if it will be an Ultra 4 / Series 12 exclusive. But all the Apple Watch Ultra 3 features, including LTE and satellite connectivity, are available on the Ultra 4.

An incoming redesigned Health app on iPhone is Apple Intelligence-forward, offering personalized AI-powered insights, and what is clear is that this will also work with the Apple Watch Ultra 3 and all Apple Intelligence-compatible iPhones. This Health App will show you Readiness, Longevity, and allow you to measure your VO2 Max using a coached guided workout on your iPhone's camera, then update it according to your activity levels and metrics.

Audio Intelligence features are exclusive to the Ultra 4 and Series 12, and include Shazam on your wrist, Sound Recognition (your watch will let you know the doorbell's rung or a siren's going off, for example), and two more features which are sure to prove controversial.

Live Rewind has your watch listen to and instantly recall a conversation up to 15 seconds previously, by double-tapping the crown of your Apple Watch. Siri Recap listens throughout the day and uses Siri AI to process live audio files, serving you a summary of the day in the evening. There are numerous controls and privacy safeguards in place here, but there's no doubt they'll come across as creepy to many. You can read all about Audio Intelligence on Apple Watch here.

Good news: Apple almost totally dodged inflation on the new iPhones, AirPods and Watches — bad news: the price of all other iPhones just got jacked up

9 September 2026 at 21:31

Earlier this year, many Apple products (but not iPhones, AirPods or Watches) were hit with a huge set of price hikes. And then, more recently, Apple unveiled its new Mac mini range, which also comes at a 50% higher starting price than just five months before.

This left me (and probably a lot of other people) fearing the worst about the prices of the new stuff coming at Apple's September 2026 event.

But as we watched new products being announced that were the same price, or actually better value, than their predecessors, I felt like I was watching Neo dodging RAM-ageddon bullets… even though the iPhone 18 Pro price rose (check out our full list of iPhone price hikes), it felt reasonable.

But then, just like Neo, we got clipped and dropped to the ground by the fact that Apple quietly increased the price sof all its older phones following the event. Here's the new pricing for those models:

The increased iPhone prices

Model

New starting price

Old starting price

iPhone 17

$899 / £899

$799 / £799

iPhone Air

$1,099 / £1,099

$999 / £999

iPhone 17e

$699 / £699

$599 / £599

iPhone 16

$799 / £799

$699 / £699

Let's run through how well we did in different areas in the US and UK prices (it may differ elsewhere, of course).

Apple's launch prices compared

New product

Launch price

Comparison model

Launch price

Apple Watch Series 12

$399 / £369

Apple Watch Series 11

$399 / £369

Apple Watch Ultra Series 4

$799 / £749

Apple Watch Ultra Series 3

$799 / £749

AirPods 5

$129 / £119

AirPods 4

$129 / £119

AirPods 5 with Wireless Charging Case

$149 / £139

AirPods 4 with Active Noise Cancellation

$179 / $169

iPhone 18 Pro

$1,199 / £1,199

iPhone 17 Pro

$1,099 / £1,099

iPhone 18 Pro Max

$1,299 / £1,299

iPhone 17 Pro Max

$1,199 / £1,199

iPhone Duo

$1,999 / £1,999

Samsung Galaxy Z Fold8 Ultra

$2,099 / £1,899

Apple Watch

A nice easy win here — we got new features across both the new regular model and the new Ultra, and we got them for the same price as the previous model. That's pretty great given the levels of inflation we're dealing with.

The only potentially offputting thing is Apple's slightly new always-listening Siri Recap option, now — but not the price, mercifully.

AirPods 5

These were the big win on value, in my opinion. When reporting on the AirPods 5 rumors, we said that we really wanted to see Apple improve what you got for the money specifically, because its entry-level were behind the best budget earbuds from competitors.

Well, that's exactly what we got. The basic AirPods 5 now have active noise cancellation, and along with other improvements this should make them competitive again at the same price. And the mid-range AirPods 5 model get on-ear volume controls and a few other small quality-of-life upgrades, which makes them cheaper than last year's mid-range model. It's a win all around — and you can pre-order them today.

iPhone 18 Pro

This is where things get rockier — but both models have a relatively modest $100 price increase in the US, which is under 10%, and in the world of 2026, I'll take that.

Of course, they've also improved compared to the previous model, and from what Apple's saying the new variable aperture camera system and the much longer battery life provided by the (somehow also super-powerful) A20 Pro chip might be well worth the extra cash.

iPhone Duo

Look, do I think $1,999 is an appealing price for a phone? It's not what I'd choose to pay. I wasn't happy about the rumors of it being that high, but it was kind of inevitable. However, the iPhone Duo folding phone needs to be assessed in context — and that context is: the Samsung Galaxy Z Fold 8 Ultra costs more in the US (in the UK, Samsung has the edge).

It only costs $100 more, I'll grant you, but a win is a win — and again, given the price rises elsewhere in Apple's range earlier this year, I think it was far from a given that its fancy folder was going to actually undercut the competition.

It's not all roses

Will we be as lucky with future releases? Perhaps not. It's notable that these product categories are some of the few that didn't get price rises in the hikes earlier this year.

We're expecting the Apple TV 4K and HomePod mini to get new versions soon, for example, and these will probably arrive with the same price the current models do… which were just jacked up significantly. Same for the rumored new entry-level iPad.

And then there's the small matter of Apple having raised the prices of all its existing iPhone models. Unlike the iPhone 18 Pro, those increases don't come with any hardware or performance upgrades — they're just more expensive.

And I assume this means we're not getting a base iPhone 18 at all, if all these phones are sticking around with higher prices.

The Apple Watch Series 12 has 'the most accurate heart rate sensing in a wearable' — here's where to preorder Apple's newest smartwatch

9 September 2026 at 21:11

The Apple Watch 12 was introduced at today's September Apple Event, along with the AirPods 5, iPhone Duo, and iPhone 18 Pro. Apple's newest smartwatch is packed with new features and is officially available to preorder.

The Apple Watch Series 12 features new Apple silicon and advanced health sensors, which Apple claims are the most accurate heart rate sensing in a wearable. Apple's newest Health Sensing System, along with its S11 chip, offers a suite of health and fitness features including a new readiness score. The Series 12 also includes advanced workout and sleep tracking and offers up to 24 hours of battery life and up to 10 hours during an outdoor workout, a 25% improvement over the previous model.

The Apple Watch 12 starts at $399 / £369 for the GPS-only 42mm model and $449 / £419 for the 46mm size. The Cellular version starts at $499 / £469 for the 42mm model and $549 / £519 for the larger 46mm size.

As of writing, Apple is the only retailer where you can preorder the Apple Watch 12, but I'll update this page when more become available. Apple is currently offering a preorder trade-in deal that allows you to save on the new smartwatch when you trade in an older device.

Where to find the best Apple Watch 12 preorder deals

Below, you'll find the best Apple Watch 12 preorder deals available online in the US and UK.

Apple Watch 12 deals in the US

Apple Watch 12 deals in the UK

How much does the Apple Watch 12 cost?

The Apple Watch 12 starts at $399 / £369 for the GPS-only 42mm model and $449 / £419 for the 46mm size.

The Cellular version starts at $499 / £469 for the 42mm model and $549 / £519 for the larger 46mm size.

What Apple Watch 12 deals can you expect?

The only Apple Watch 12 preorder deals you can typically find are on Cellular versions, offered by phone carriers.

The Apple Watch Series 12 is officially available on Friday, September 18, and that's when we might see small discounts from third-party retailers like Amazon. If you want the best Apple Watch 12 deals, you'll have to wait for the next big holiday sales: Amazon's October Prime Day and November's Black Friday shopping event.

You can also see today's best AirPods 5 preorder deals.

More of today's best Apple Watch deals

Skip Apple's newest smartwatch — the Garmin Venu 3 is an 'ideal smartwatch and fitness tracker', and it just hit a record low

9 September 2026 at 16:59

The 2026 Apple September Event is today, and rumors suggest the tech giant will introduce its newest smartwatch, the Apple Watch Series 12.

While we can't comment on what new features the smartwatch will offer, we can recommend the excellent Garmin Venu 3, which I've spotted on sale for a record-low of $288 (originally $449.99) at Amazon. That's a whopping $161 discount and an incredible price for a smartwatch that's packed with health and fitness features.

The Garmin Venu 3 earned four and a half stars in our review, and we said it was a 'near-perfect balance of smartwatch and health tracker'.

Great for outdoor and fitness enthusiasts, the Venu 3 offers advanced GPS tracking, a water-resistant design, a dedicated LED flashlight, and up to 14 days of battery life. The smartwatch also tracks heart rate, respiration, blood oxygen saturation, sleep, and stress levels, and includes a speaker and microphone so you can take calls from your wrist.

While the newest Apple Watch will undoubtedly be packed with new technology and health insights, most people won't need these features, and it will likely start at $399.99 based on its predecessor. The Garmin Venu 3 is down to just $288, making it a fantastic smartwatch, especially for runners, cyclists, hikers, and swimmers.

Get the Garmin Venu 3 for a record-low of $288

The Garmin Venu 3 once sat atop our guide to the best Garmin watches, with our fitness experts calling it "the best for most people". The new Venu 4 has replaced it, but this last-gen model still offers an excellent balance of advanced sports metrics and communication features at a new record-low price.View Deal

Apple Event 2026 live — new foldable iPhone Duo, AirPods 5, and more set to be announced

9 September 2026 at 10:12

Apple's hotly anticipated ‘Surprise and Shine’ event is happening now, and we're on the ground in California bringing you all the big announcements as they happen.

Leading the list of rumored-to-be-unveiled products is Apple's first foldable iPhone — expected to be called either the iPhone Duo or iPhone Ultra — which, if it does arrive, would represent the biggest iPhone shake-up in recent history. This dual-screen device could also skyrocket the popularity of foldable phones more generally, so Samsung and Google executives are surely paying close attention.

Elsewhere, Apple looks set to refresh its wearable, earbud, and smart home lines with new Apple Watches, AirPods, and HomePods, respectively — and we may even see a new version of the Apple TV 4K, which hasn't been updated since 2022.

Proceedings kicked off at 10am PT / 1pm ET / 6pm BST — or 3am AEST on September 10 if you're in Australia — and you can follow along below for our live reaction to new CEO John Ternus' first-ever Apple Event.

Jump to the live updates here

Apple Event 2026 — rumored announcements

  • Foldable iPhone Duo (or Ultra)
  • iPhone 18 Pro and Pro Max
  • Apple Watch Series 12
  • Apple Watch Ultra 4
  • AirPods 5
  • Apple TV 4K (2026)
  • HomePod mini 2

Apple Event 2026 — how to watch

Today's ‘Surprise and Shine’ Apple event is taking place at the Steve Jobs Theater in Apple Park, California, but you can follow along via the livestream video embedded above or via Apple’s official event page.

Proceedings kicked off at 10am PT / 1pm ET / 6pm BST, which is 3am AEST on September 10 if you're in Australia, but you'll be able to re-watch the stream once the event finishes (we're expecting things to wrap up around 12pm PT / 3pm ET / 8pm BST, or 5am AEST in Australia).

Live updates

Good morning, folks! It's Apple Day — the most important date in the annual tech calendar and the busiest day of the year for the TechRadar office (sigh).

I'll be bringing you the latest iPhone, AirPods, and Apple Watch rumors ahead of the event's kick-off later today, and trust me: there's a lot to cover.

First, a quick reminder of what's happening: Apple's ‘Surprise and Shine’ event is scheduled to start at 10am PT / 1pm ET / 6pm BST today (that's 3am AEST on September 10 if you're in Australia).

This is the 2026 edition of Apple's annual product showcase, and we're expecting to see as many as nine (yes, nine) new products unveiled.

Of those nine rumored products, the most hotly anticipated is Apple's first foldable iPhone, which we've been referring to as the 'iPhone Ultra' for close to a year now. But at the very last minute, the rumor mill has spat out an unexpected new name for this folding device...

Could the iPhone Ultra be the iPhone Duo?

According to seasoned Apple tipster Mark Gurman, the iPhone Ultra will in fact be called the iPhone Duo. It's pretty hard to believe that such a drastically different name has emerged just hours before the product itself is due to be unveiled — so we're still a tad skeptical about its authenticity — but Gurman has an excellent track record when it comes to Apple predictions.

Apple landed on the iPhone Duo name for the foldable iPhone and a $2,000 starting price, eating the additional memory costs. Storage capacities will reach 2 terabytes and roughly $3,000. It’ll ship in October, has support for the Apple Pencil and come in dark blue + white. https://t.co/58VLtVNka6September 9, 2026

Gurman adds in the same X post that the iPhone Duo will have a starting price of $2,000, rising to $3,000 for the 2TB model. And, yes, in case you were in any doubt: those numbers would make the Duo the most expensive iPhone of all time.

Another important note: Gurman says Apple's first foldable iPhone will have Apple Pencil support. Steve Jobs won't be happy...

Steve Jobs on stage announcing the original iPhone

(Image credit: Apple)

Let's talk AirPods

The open cases for AirPods Pro 2 and AirPods 4 held next to each other, showing the tops of the earbuds poking out

(Image credit: Future)

Moving away from the iPhone for the moment, let's talk AirPods. Today, we're expecting Apple to announce two new AirPods models: the AirPods 5 without ANC (active noise cancellation), and AirPods 5 with ANC.

Both models are set to use Apple's new H3 chipset, which should improve audio processing and reduce latency, though it remains to be seen how different the AirPods 5 with ANC will be from the AirPods Pro, which already offer ANC.

In any case, we're not expecting to see any camera-equipped AirPods launch today, despite rumors suggesting that such a product is indeed in development.

The Apple HomePod Mini on an orange background

(Image credit: Apple)

Today might also be the day we finally get a successor to the HomePod mini. This smaller, more affordable version of the standard Apple HomePod (which now exists as the HomePod 2) was released way back in November 2020, but hasn't been updated since.

More than 20 (!) new iPhones have launched in that same period, so to say the HomePod mini 2 has been a long time coming would be an understatement.

Rumored upgrades for the HomePod mini include a faster chipset (duh!), superior audio quality, and Siri AI functionality.

A clear message from Samsung

A Samsung advertising board in Piccadilly Circus

(Image credit: Samsung)

If you walk around London, New York, or Seoul today, you may spot Samsung's new tongue-in-cheek advertising campaign, dubbed ‘Welcome to Foldables’.

The Galaxy Z Fold 8 manufacturer is clearly hoping to remind people that it has spent a decade developing foldable technology, and that Apple — if it does release its first foldable today — is late to the party.

That said, Samsung isn't totally against Apple's late entry into the foldables market. Speaking to Bloomberg last year, Samsung's President and COO of the company’s Mobile eXperience (MX) division, Won-joon Choi, said: "I think healthy competition with other companies will bring more innovations, and then bring more benefits to consumers. So we are welcoming others to join this category, which we created back in 2019 [...] Having another global company join this category, I think it's good for the industry, and also, it's going to be great for consumers."

Don't forget about the iPhone 18 Pro

A quick word on the iPhone 18 Pro and Pro Max, which will likely be the forgotten children of today's Apple Event while also being the best-selling Apple products of the next 12 months.

Gurman says both phones will have smaller, more functional Dynamic Islands, an upgraded vapor chamber (read: they won't get as hot), and "major" new camera hardware. Rumors suggest a variable aperture feature could be chief among this new hardware, which would make the iPhone 18 Pro and Pro Max some of the best camera phones around.

The iPhone 18 Pro and iPhone 18 Pro Max will have a smaller and upgraded Dynamic Island that can support three tasks at once (up from two currently), major new pro camera hardware and software, plus an upgraded vapor chamber. https://t.co/58VLtVNka6September 9, 2026

iPhone Ultra concept image on a yellow background

(Image credit: Future)

Back to the iPhone Ultra/Duo/whatever you want to call it, let's talk about what features it reportedly won't have. According to various rumors, there's a chance Apple's first foldable will lack Face ID, a telephoto camera, MagSafe, the Action button, and a physical SIM card slot.

Now look, I can live without the Action button, a SIM card slot, and a telephoto camera, but no Face ID or MagSafe? I'm not sure I would spend $2,000 on an iPhone without those two features, which feel pretty essential to how I use my iPhone every day.

Thinking of selling your iPhone 17 Pro? Do so ASAP

Best iPhone 17 Pro and Pro Max plans

(Image credit: Apple / Future)

Here's some last-minute advice for you: if you're planning on selling your current iPhone 17 Pro or Pro Max to fund an upgrade to the iPhone 18 Pro line, you should head out to your local tech store and do so ASAP. Why? Because current iPhones could fall in value by up to 30% once the new models launch.

“Many people will make the mistake of waiting to see what new features the next iPhone range has before trading in their old device, but our data clearly shows that waiting just a few weeks could mean a significant hit on the amount customers can get for it," Joe Armstrong, Head of Trading at musicMagpie, tells TechRadar. "Those who wait until October may see handsets drop by an average of £48 and up to £122."

It's the same story in the US and Australia, and while Armstrong references October as the hard trade-in deadline, your absolute best bet is to sell your current iPhone before 12pm PT / 3pm ET / 8pm BST today.

Of course, selling before the iPhone 18 Pro has even been announced would leave you with no phone until the new models begin shipping later this month, but some retailers will allow you to lock in a sale price today and keep using your phone for a few more weeks. That's the ideal scenario during this precarious time of year for iPhone trade-in values.

First official look at the iPhone Ultra?

New Apple CEO John Ternus has just posted what appears to be a tease for one of the company's new iPhones on X. There's no Tim Cook-style "Good morning!" here, nor even a reminder of today's event start time. Instead, Ternus has shared a 14-second clip of a spotlight shining down on the corner of what looks like an iPhone. Is this a hint that the iPhone Ultra/Duo won't have four straight edges à la the Samsung Galaxy Z Fold 8, or a reference to the rumored variable aperture feature on the iPhone 18 Pro?

pic.twitter.com/CLu9eRDP5bSeptember 9, 2026

The Apple Store is down

A screenshot of the Apple Store website

(Image credit: Future)

Oh, and the Apple Store website is now closed for maintenance, which typically happens right before the company refreshes its product lineup. Not long to go now!

Regarding Ternus' teaser post on X, some Apple fans are pretty convinced it refers to the iPhone 18 Pro's variable aperture, rather than the company's first foldable iPhone. Perhaps we'll get a second teaser video before the event kicks off at 10am PT / 1pm ET / 6pm BST?

Pro phones to come to variable aperture!Notice how the light source widens up and then convergesJust a guess !September 9, 2026

In terms of what won't be unveiled today, we're not expecting Apple to announce new MacBooks, iPads, or Vision Pro-style VR hardware. Software upgrades will most likely take a backseat, too, after iOS 27, Siri AI, and WatchOS 27 were all announced at WWDC 2026 back in June (though it's worth noting that these new OS packages will almost certainly be released alongside their corresponding hardware products in September).

Lance Ulanoff taking a selfie outside the Apple Store in Apple Park

(Image credit: Future)

TechRadar's Editor at Large, Lance Ulanoff, has touched down in Apple Park. His first stop? The official Apple Store, which appears to be temporarily boarded up in preparation for new products.

The Boys Are Back in Town

Lance Ulanoff and Jacob Krol at Apple Park

(Image credit: Future)

Lance has now been joined by Jacob Krol, TechRadar's US Managing Editor for News. Between them, they'll be bringing you hands-on impressions and videos of everything Apple is announcing today — including, we hope, the company's first foldable iPhone.

OK, I'm pretty sure I know what the winning response will be (it rhymes with "grindstone culture"), but cast your vote below for your most anticipated announcement from today's Apple Event:

Just two hours to go! A reminder that today's event kicks off at 10am PT / 1pm ET / 6pm BST (or 3am AEST if you're in Australia, but if you're reading this from Sydney: go back to sleep).

Here's Lance and Jake on their predictions for today's event:

And here's part 2 of the pair's predictions:

The sun is out at Apple Park! Incidentally, it was raining cats and dogs during last year's event, so perhaps the universe is telling us we're in for a more exciting set of announcements in 2026.

Apple Park exterior shot

(Image credit: Future)

Watch out for watches

Apple Watch Series 11 in person

The Apple Watch Series 11 (Image credit: Future)

The foldable iPhone Duo and iPhone 18 Pro won't be the only stars of today's event: Apple Watches also look set to get an overhaul, starting with the Apple Watch Series 12.

Now, if you're expecting major design upgrades, prepare to be disappointed. According to the latest rumors, the Series 12 will look similar to its predecessor, the Apple Watch Series 11 — though one rumor does hint at ceramic case options, which would be a nice touch. We’ve also heard that the Series 12 could have a new LTPO display instead of the classic OLED, but we’re taking this claim with a pinch of salt.

For now, we’re expecting the biggest upgrades to come inside the watch. Specifically, the Series 12 is tipped to house Apple’s new S12 chipset, which should be powerful enough to support Siri AI, as well as a larger battery for a much-needed battery life boost.

Apple Watch Ultra 3

(Image credit: Apple)

The premium Apple Watch Ultra is also tipped to get another update today, but again, it won't necessarily look any different from the current model. Some speculate that the Watch Ultra 4 will be identical in appearance to the Watch Ultra 3, while others claim it will have a bigger screen and slimmer build.

Of course, the biggest updates will likely come under the hood, with the Watch Ultra 4 set to get a new chipset — a no-brainer given Siri AI’s imminent rollout — and a suite of new sensors for more accurate health tracking.

Look out for new health-tracking software

While both new Apple Watch models will almost certainly get hardware upgrades, Apple is also expected to unveil new wellbeing tracking tools for health-minded users. A new default Readiness app is expected to launch for the Apple Watch home screen, delivering a new and improved recovery experience for users — because what you do after a workout is just as important as the workout itself.

The Workout app could be getting an overdue facelift, too. The new version will reportedly let you record individual reps and sets for strength routines to help you keep track of your progress. I’ve been using my iPhone's Notes app in the gym for years, so this is one feature I’m hoping will make an appearance at today's event.

Another handy health tool we’re expecting to see unveiled is always-on heart rate data tracking, which will monitor your activity and recovery over 24 hours using only your heart rate. This sounds exciting, but given that only the Ultra 4 is expected to get new sensors, it’s likely that this feature will be exclusive to Apple's most premium wearable.

Queue at Apple Park

(Image credit: Future)

Just 45 minutes to go — Lance and co. are being ushered into the Steve Jobs Theater to take their seats.

The current foldable competition

The Xiaomi 18 Fold being held in the hand

The Xiaomi 18 Fold (Image credit: Future)

Switching focus back to Apple's first foldable iPhone, there are currently three similarly sized devices available on the market right now: the Samsung Galaxy Z Fold 8, the Xiaomi 18 Fold, and the Huawei Pura X Max.

The first of that trio is the big competition for the iPhone Duo/Ultra. The Z Fold 8 is available globally, and it's been well-received by reviewers and customers as a sturdy, pocket-friendly phone designed for content consumption above all else. Apple will surely ensure its foldable iPhone one-ups the Z Fold 8 in some way, but we're not sure how just yet. I'm banking on a less-visible crease or a superior camera array.

The Xiaomi 18 Fold and Huawei Pura X Max are only available in China, but both may look more similar in appearance to Apple's foldable iPhone than the Galaxy Z Fold 8. Both phones have two rounded corners when closed and four when open, while Samsung's phone is straight-edged whichever way you slice it.

The inside of the Steve Jobs theater

(Image credit: Future)

Lance and Jake have taken their seats inside the Steve Jobs Theater. It's getting real now.

Tim Cook is in the building

Tim Cook at Apple Park

(Image credit: Future)

Former (which feels weird to write) Apple CEO Tim Cook is in the building for new CEO John Ternus' first big Apple Event. A penny for his thoughts...

Two mins to go. Good luck, folks — I hope you get every foldable iPhone you wished for.

And we're off. We're getting a 'Shot on iPhone' sequence to kick things off (classic!). $10 says Craig Federighi appears before it finishes.

Screenshot from Apple's September 2026 event

(Image credit: Apple)

Tim Cook officially hands the reins to John Ternus. Here we go.

Screenshot from Apple's September 2026 event

(Image credit: Apple)

We're kicking off with... iPhone?! I wasn't expecting that. Ternus says the iPhone represents the perfect intersection between AI and hardware. Private Cloud Compute delivers "personal intelligence that's actually personal."

OK we really are getting straight into the new iPhones. I respect it!

Screenshot from Apple's September 2026 event

(Image credit: Apple)

First up is the iPhone 18 Pro and iPhone 18 Pro Max. "We made massive advancements in Intelligence, Performance, Battery, and Camera," Ternus says.

It comes in Black, Silver, Glacier, and Burgundy.

Screenshot from Apple's September 2026 event

(Image credit: Apple)

The iPhone 18 Pro features Apple's most advanced foundation models, which, of course, unlock the full capabilities of Siri AI. We got a taste of Siri AI at WWDC 2026 earlier this year, but it now looks set to roll out properly on the 18 Pro, Pro Max, 17 Pro, 17 Pro Max, and iPhone Air (other iPhones will get it, too, but the best version of the software will be locked to these top-end models).

Screenshot from Apple's September 2026 event

(Image credit: Apple)

The iPhone 18 Pro features the Expressive Voices feature in Siri AI for more accurate dictation and improved personalization.

We're getting a lot on Siri AI and Apple Intelligence here, but we heard most of this back in June. Let's hope we move onto the hardware upgrades soon...

Screenshot from Apple's September 2026 event

(Image credit: Apple)

OK, we're finally onto the hardware: the iPhone 18 Pro and Pro Max feature Apple's latest chipset, the A20. It's built on 2nm technology, and features a 6-core CPU (including 2 new super cores and 4 efficiency cores), a 7-core CPU (delivering a 40% increase in graphics performance), and two Neural Engines.

Its the "ultimate chip for running on-device AI models," Apple says.

Screenshot from Apple's September 2026 event

(Image credit: Apple)

The iPhone 18 Pro and Pro Max also feature a redesigned vapor chamber. It has three times the surface area as the one inside the iPhone 17 Pro, and features more thermally conducted graphite than before. It's much better at dissipating heat, basically (you'll supposedly get a 40% gain in sustained performance).

Screenshot from Apple's September 2026 event

(Image credit: Apple)

OK, onto the battery – the iPhone 18 Pro Max supposedly delivers the largest increase in battery life ever on an iPhone. You'll get 36 hours of video playback on the 18 Pro, and 45 hours on the Pro Max. As expected, Apple isn't sharing the specific mAh figures.

How to watch today's ‘Surprise and Shine’ Apple event — plus last-minute rumors for the iPhone Ultra, AirPods 5, and more

9 September 2026 at 08:00

The biggest phone event of the year has arrived. Today (September 9), Apple is holding its ‘Surprise and Shine’ event where — among many other things — we’re expecting to see the foldable iPhone Ultra unveiled.

This phone has been rumored for years, so it’s almost hard to believe that it could finally be launching today, but all signs suggest that it is — and it won’t be alone, as other phones, plus new wearables and AirPods, look set to be unveiled too.

So, below, we’ve detailed how to watch today's Apple Event, along with all the things we expect to see announced in Cupertino. And to follow along with the announcements as they happen, head to our Apple Event 2026 live blog.

How to watch Apple’s iPhone Ultra launch

Today's major Apple launch is being held at the Steve Jobs Theater in Apple Park, Cupertino, California. As with all these events, it will also be streamed online, so you don’t have to attend in person to witness it.

It starts at 10am PT / 1pm ET / 6pm BST, which is 3am AEST on September 10 for people in Australia. So there’s a good chance you’ll either be at work or asleep while it happens, but you’ll be able to view a recorded version of the video after the live stream has ended, and we’ll also have full coverage of the event here on TechRadar, so you can always just stick with us for our analysis and impressions.

As for how to watch, that’s easy: simply hit play on the video embedded above. Alternatively you can head to YouTube, or Apple’s event page. You’ll also be able to view the livestream on Apple TV.

So, there are lots of ways to watch today's event, and if you press the ‘Notify me’ button on that video, you’ll also get a reminder when the event is starting.

What to expect at Apple’s iPhone Ultra event

A collage image showing the rumored new Home Hub display, iPhone 18 Pro and AirPods 4

(Image credit: Apple; Future)

The iPhone Ultra is almost certainly going to be the most eye-catching announcement at Apple’s Surprise and Shine event. This foldable phone will reportedly have a passport-like form factor similar to the Samsung Galaxy Z Fold 8, with a 7.8-inch foldable display and a 5.5-inch cover screen.

But in addition to this, we’re also expecting Apple to announce the iPhone 18 Pro and the iPhone 18 Pro Max. These will likely have similar designs to the iPhone 17 Pro series and the same screen sizes, but a powerful new chipset and potentially a variable aperture camera.

And it’s not just phones at this event — we’re also expecting to see the Apple Watch Series 12 and the Apple Watch Ultra 4. The main updates here could be the addition of Touch ID and an upgraded chipset, and the Ultra 4 might also gain new sensors.

The AirPods 5 could also land here, as might Apple’s first smart home display, and we might also see updates to the company’s HomePod mini and Apple TV 4K lines.

Beyond hardware, we also expect all of Apple’s next software versions to launch in finished form at today's event, including iOS 27, iPadOS 27, watchOS 27, macOS 27, and tvOS 27, with the headline feature in most of them likely to be Siri’s AI overhaul.

And finally, today's Surprise and Shine event will be the first public outing for Apple’s new CEO, John Ternus, so it will be interesting to see how he comes across.

Vendas de Apple Watches cresceram 14% no segundo trimestre de 2026

9 September 2026 at 00:19

Seguindo uma tendência oposta à do mercado, a Apple foi a empresa que mais cresceu com a venda de smartwatches no segundo trimestre de 2026 — embora ainda esteja em segundo lugar no ranking das maiores companhias no setor.

Com crescimento recorde em todas as regiões, a Maçã conta agora com 20,1% de market share, graças a um crescimento de 14% nas vendas em relação ao ano passado, quando ocupava uma fatia de 17% no mercado.

Segundo a Counterpoint Research, o bom resultado se deve à adoção contínua da linha de Apple Watches lançada no ano passado. O Series 11 e o SE 3, juntos, representam mais de 80% das vendas da empresa no período.

Trata-se de um movimento bastante positivo para a empresa — e pode ser considerado também uma recuperação em relação ao mesmo trimestre de 2025, quando a Maçã observou uma queda na venda de Apple Watches.

Counterpoint Research

A Apple também diminuiu sua diferença em participação em relação à primeira colocada HUAWEI, que agora é responsável pela venda de 21,8% dos smartwatches globalmente — um ponto percentual a mais que no ano passado.

Ao todo, o mercado viu suas vendas diminuírem 4% após um ano. Além das duas empresas supracitadas, completam o Top 5 a imoo (7,8%), a Xiaomi (6,1%) e a Garmin (5,6%).

Apple Watch Ultra 3

Cores: natural ou preto
Pulseiras: loop Alpina, loop Trail, Oceano ou estilo milanês de titânio
R$ 8.050,47
R$ 10.499,00

Apple Watch Series 11

Material: alumínio ou titânio
Cores: cinza-espacial, prateado, ouro rosa, preto brilhante, natural, dourado ou ardósia
Tamanho: 42mm ou 46mm
Conectividade: GPS ou GPS + Cellular
Pulseiras: esportiva ou estilo milanês
R$ 4.222,21
R$ 5.499,00

Apple Watch SE 3

Cores: meia-noite ou estelar
Tamanhos: 40mm ou 44mm
Conectividade: GPS ou GPS + Cellular
Pulseira: esportiva
R$ 2.399,00
R$ 3.299,00

NOTA DE TRANSPARÊNCIA: O MacMagazine recebe uma pequena comissão sobre vendas concluídas por meio de links deste post, mas você, como consumidor, não paga nada mais pelos produtos/serviços usando os nossos links de afiliado.

From the archive: Can Apple make the first wantable smartwatch?

31 August 2026 at 22:43

Editor’s note: This story was originally published in July 2015

What makes a gadget worth wearing? Apple is betting it knows better than anyone, and today they’ll likely reveal the final details of the Apple Watch–the most anticipated piece of technology since, well, the last Apple device to hit the streets.

Apple is rarely a first mover in electronics. We’ve all grown used to the company walking into existing markets and redefining them: the original Macintosh, the iMac, the iPod, the iPhone, the iPad. When it decides to jump in a pool, it strives for an epic cannonball that sends waves throughout the rest of the industry.

Could this time be different? This is, after all, the first major new category Apple will stake out under the stewardship of Tim Cook. The Apple Watch is also unlike anything the company has ever tried before: It’s a device that relies almost as much on fashion as it does technology, with a price tag that some speculate may rise into the $10,000-dollar range when most competing devices cost between $100 and $250. Is this a pure hubris play from Cupertino?

Wearables Whereabouts

Apple’s challenge to sell a look will be more intense than usual. The company has, of course, always focused on aesthetics for its devices–a source of common criticism from competitors and detractors (yet the delight of many consumers). Yet it has never relied so heavily on the buy-in of the fashion community. With models wearing the new smartwatch in magazines and high-end jewelers talking to Apple, clearly the company has its eyes trained on the world of haut-couture. Yet fashion is notoriously fickle; one day’s hot accessory is the next day’s unspeakable faux pas. Even for a company that’s often called elitist, Apple risks selling a device for the few rather than something with mainstream appeal.

Wherever there’s challenge, however, there’s also opportunity–and the wearables market has many. Despite the number of devices clamoring for space on your wrist and on your face, no company has cracked exactly what gives a wearable device mass appeal. Fitbit is perhaps the closest with 70 percent of the fitness-tracker market. Still, they own a niche and one that doesn’t necessarily place it in direct competition with the Apple Watch.

The most direct competitor would be Pebble, which offers what many think is the best smartwatch around. And though it’s made smartwatches since 2013, its products have evolved considerably in that time, and Best Buy continues to sell the devices, finding a truly mainstream market has eluded Pebble.

The startup also isn’t playing in the same league. By my calculations, Pebble has–as of this writing–pre-sold nearly 81,500 of its latest color-screened Pebble Time and Pebble Time Steel smartwatches, bringing in $17 million in revenue. For the sake of comparison Apple, in its most recent quarter, sold 30,000 iPhones per hour and had revenue of $74 billion. Pebble is playing single-A ball; Apple is in the major leagues.

Pebble Time
Pebble

Look at it that way, and the wearables market doesn’t seem so different from the smartphone market before Apple entered. Remember what those devices looked like before the iPhone? Bulky, inconsistent plastic objects with frustratingly small screens and physical keyboards. Fast-forward eight years, and every smartphone looks more or less like an iPhone.

Maybe the Apple Watch will do to wearable devices what the iPod did to MP3 players. But it could just as well be an evolutionary cul-de-sac that ends up in a dustbin next to our PDAs or videophones, to eventually be incorporated into some other far more compelling piece of tech down the road.

Technology That Does Less

The biggest risk for the Apple Watch is the wearable device market as a whole. As of yet, people aren’t crying out for devices to wear on their wrists or faces. They seem futuristic, but perhaps too much–and are better relegated to a retro-future of flying cars and commuting to lunar colonies via rocket ship. The reaction from most of the average folks that I talk to about the Apple Watch is, “why do I need such a thing?”

Take my girlfriend, for example. To her the Apple Watch is just another technological distraction in a world already rife with them. She’s worried that instead of constantly pulling out my phone to check Twitter, reply to text messages, and triage emails, I’ll spend all my time staring at my wrist.

That’s not unjustified. I bought the first iPhone back in 2007, and my friends often joked that it might catch on fire if I didn’t take it out of my pocket, so often did I seem to have it in hand. Eight years later and we’re all glued to our screens, spending far less time engaged with the people around us.

If I have one hope for the Apple Watch, and for wearables in general, it’s that they will make us less dependent on technology. Wearables should dole out the information we want, when we need it, and in bite-size chunks. They shouldn’t further train us to be zombies who constantly stare at screens. The challenge, then, is to smartly and seamlessly integrate technology into daily life while keeping our eyes ahead instead of fixated on glowing slabs (be they phone-sized or watch-sized). If the Apple Watch can deliver on this, then their timing couldn’t be better.

The post From the archive: Can Apple make the first wantable smartwatch? appeared first on Popular Science.

Can Apple Make The First Wantable Smartwatch?

31 August 2026 at 22:35

What makes a gadget worth wearing? Apple is betting it knows better than anyone, and today they’ll likely reveal the final details of the Apple Watch–the most anticipated piece of technology since, well, the last Apple device to hit the streets.

Apple is rarely a first mover in electronics. We’ve all grown used to the company walking into existing markets and redefining them: the original Macintosh, the iMac, the iPod, the iPhone, the iPad. When it decides to jump in a pool, it strives for an epic cannonball that sends waves throughout the rest of the industry.

Could this time be different? This is, after all, the first major new category Apple will stake out under the stewardship of Tim Cook. The Apple Watch is also unlike anything the company has ever tried before: It’s a device that relies almost as much on fashion as it does technology, with a price tag that some speculate may rise into the $10,000-dollar range when most competing devices cost between $100 and $250. Is this a pure hubris play from Cupertino?

Wearables Whereabouts

Apple’s challenge to sell a look will be more intense than usual. The company has, of course, always focused on aesthetics for its devices–a source of common criticism from competitors and detractors (yet the delight of many consumers). Yet it has never relied so heavily on the buy-in of the fashion community. With models wearing the new smartwatch in magazines and high-end jewelers talking to Apple, clearly the company has its eyes trained on the world of haut-couture. Yet fashion is notoriously fickle; one day’s hot accessory is the next day’s unspeakable faux pas. Even for a company that’s often called elitist, Apple risks selling a device for the few rather than something with mainstream appeal.

Apple Watch Edition
Apple

Wherever there’s challenge, however, there’s also opportunity–and the wearables market has many. Despite the number of devices clamoring for space on your wrist and on your face, no company has cracked exactly what gives a wearable device mass appeal. Fitbit is perhaps the closest with 70 percent of the fitness-tracker market. Still, they own a niche and one that doesn’t necessarily place it in direct competition with the Apple Watch.

The most direct competitor would be Pebble, which offers what many think is the best smartwatch around. And though it’s made smartwatches since 2013, its products have evolved considerably in that time, and Best Buy continues to sell the devices, finding a truly mainstream market has eluded Pebble.

The startup also isn’t playing in the same league. By my calculations, Pebble has–as of this writing–pre-sold nearly 81,500 of its latest color-screened Pebble Time and Pebble Time Steel smartwatches, bringing in $17 million in revenue. For the sake of comparison Apple, in its most recent quarter, sold 30,000 iPhones per hour and had revenue of $74 billion. Pebble is playing single-A ball; Apple is in the major leagues.

Pebble Time
Pebble

Look at it that way, and the wearables market doesn’t seem so different from the smartphone market before Apple entered. Remember what those devices looked like before the iPhone? Bulky, inconsistent plastic objects with frustratingly small screens and physical keyboards. Fast-forward eight years, and every smartphone looks more or less like an iPhone.

Maybe the Apple Watch will do to wearable devices what the iPod did to MP3 players. But it could just as well be an evolutionary cul-de-sac that ends up in a dustbin next to our PDAs or videophones, to eventually be incorporated into some other far more compelling piece of tech down the road.

Technology That Does Less

The biggest risk for the Apple Watch is the wearable device market as a whole. As of yet, people aren’t crying out for devices to wear on their wrists or faces. They seem futuristic, but perhaps too much–and are better relegated to a retro-future of flying cars and commuting to lunar colonies via rocket ship. The reaction from most of the average folks that I talk to about the Apple Watch is, “why do I need such a thing?”

Take my girlfriend, for example. To her the Apple Watch is just another technological distraction in a world already rife with them. She’s worried that instead of constantly pulling out my phone to check Twitter, reply to text messages, and triage emails, I’ll spend all my time staring at my wrist.

That’s not unjustified. I bought the first iPhone back in 2007, and my friends often joked that it might catch on fire if I didn’t take it out of my pocket, so often did I seem to have it in hand. Eight years later and we’re all glued to our screens, spending far less time engaged with the people around us.

If I have one hope for the Apple Watch, and for wearables in general, it’s that they will make us less dependent on technology. Wearables should dole out the information we want, when we need it, and in bite-size chunks. They shouldn’t further train us to be zombies who constantly stare at screens. The challenge, then, is to smartly and seamlessly integrate technology into daily life while keeping our eyes ahead instead of fixated on glowing slabs (be they phone-sized or watch-sized). If the Apple Watch can deliver on this, then their timing couldn’t be better.

The post Can Apple Make The First Wantable Smartwatch? appeared first on Popular Science.

‘My Apple Watch is going to hate this’: Our wearables are making us anxious and obsessive — Here’s what we can all do about it

These days, millions of us have smart devices strapped to our wrists, fingers and arms, measuring our metrics and building a picture of the “quantified self” to make us healthier, more active and better prepared for a medical emergency.

Wearables can help improve our wellbeing and nudge us towards better habits, but it’s less common to hear about the flipside: the anxiety at failing to close your rings, the frantic exercise to ensure you maintain your streak, and the obsession with meeting your targets on a daily basis.

These are feelings I know all too well. Having worn some of the best Apple Watches for close to a decade, I’ve watched it become an essential part of my life — so much so that I’ve tried closing my rings when I’m ill, on vacation, or should otherwise be resting and recuperating. I obsess over those little rings on my watch.

I know this is a problem for me. But what I wanted to find out was whether this is a more widespread issue, and if it is, what can be done about it. Is wearable tech making us more anxious? And can it be redesigned to push back against these tendencies and help us feel more relaxed, not less?

To find out, I spoke to tech and wellness experts who shared their thoughts on the ways wearables can impact our health — for better or worse.

The endless streak

Apple Watch

(Image credit: DMstudio House / Shutterstock)

During the FIFA World Cup in July, I was preparing to wake up in the early hours to watch England play Mexico at 1am local time. I set my alarm, went to bed early, and got ready to cheer on my team without waking the neighbors.

Yet there was one thought that I couldn’t get out of my mind as I contemplated the looming disruption to my sleep: my Apple Watch is going to hate this.

It’s now become part of my morning ritual to check my sleep score on my Apple Watch. Every high score gives me a little dopamine hit, every low result a crushing sense of disappointment. And I knew that waking up at 1am and staying awake for two hours in the middle of the night was going to make my Watch very disappointed indeed.

In the end, I rolled over and went back to sleep when my alarm woke me for the game. I didn’t watch it, and I know that was only partly because I was woken at some ungodly hour — it was also because, to a certain extent, I’ve allowed the scores and metrics on my Watch to govern the way I live my life.

That’s not the only way this has happened to me. I recently hit a streak of closing my Move ring for 2,000 consecutive days. But I’d be lying if I said there weren’t some days when I entered a fake exercise to get me past my calorie goal on a day when I was ill, tired or simply unmotivated.

Why cheating is fine, but resting is not, is something I admit doesn’t make much sense. But what I do know is that the thought of losing my streak absolutely fills me with dread. 2,000 consecutive days on my Move streak sounds like a lot, but knowing myself, I’m sure I’m going to try to continue it until the day I die, such is the anxiety associated with the idea of my streak ending.

The dark side of wearable tech

Apple Watch Ultra 3 titanium black

(Image credit: Future)

I’ve long had perfectionist tendencies, but it’s through observing the way I interact with my Watch that it’s really become clear to me how strongly my device’s gamification of fitness has struck a chord with me — and led me into some unhealthy, possibly obsessive behaviors.

I spoke to Dr Dana McKay, Associate Dean of Interaction, Technology & Information at RMIT University in Australia, to get her opinion.

“These technologies are often designed to help us form habits,” McKay pointed out. "They often use tools for so called ‘persuasive design’.... to persuade us to do something we wanted to anyway when we bought the device."

There are two problems with this:, Dr McKay points out: the possibility of becoming “unhealthily focused” on the device, and the prospect of being convinced to don a wearable by an outside party, like an insurance company, and sharing data we don’t want to share. Some private health insurance companies may subsidise the purchase of a wearable in exchange to access to lower premiums, and sharing your tracker's information to an insurer's app.

Yang Wei, Professor of Wearable Technology at Nottingham Trent University in the UK, agreed, saying that while wearables can help us form positive habits, we also need to be careful around them.

“For many people, wearables can be motivating and empowering,” Wei noted, “but for some users they can also create pressure, anxiety, guilt, or unhealthy dependence on data.” After all, wearables “create a framework for what counts as ‘good’ or ‘bad’ activity, sleep, recovery, or productivity,” Wei said. If that data is framed the wrong way, it can push users in an unhelpful direction.

Wei also warned that “One of the risks is that people may start to trust the device more than their own body. For example, someone may feel they slept badly because their watch gave them a poor sleep score, even if they felt fine. Or they may feel they have failed because they did not close a ring or reach a step target, even if they had a perfectly reasonable day.”

That certainly resonates with me: I consciously work to close my Apple Watch’s rings, viewing it as a requirement for each day. A full set has almost become a condition for having a ‘good’ day, regardless of how I’m feeling or what I’ve achieved. And this overreliance on a piece of tech strapped to my wrist feels key to the negative habits I seem to have formed. So what can I do about it?

How to push back

Apple Watch for running

(Image credit: Kanut Photo / Shutterstock)

If wearables have the potential to form negative habits, what can we do to put things right? The answer is often remarkably simple, both McKay and Wei believe: take your watch off from time to time.

“There is no need to wear your device while on vacation unless a health practitioner recommends it,” McKay advised. If your relationship with your fitness tracker has become a problem, “start by turning all the notifications off, limit checking of goals to help reduce obsession, and consider not using the device at all if possible.”

You also need to understand why you are using the device in the first place, Wei contends. “Is it to be more active? To understand sleep? To monitor a specific health concern? Or simply to be more aware of daily patterns? Having a purpose makes it easier to keep the technology in perspective.”

“I would also encourage people to treat wearable data as guidance, not judgement,” said Wei. “These devices can be useful, but they are not perfect and they do not understand the full context of a person’s life. Illness, stress, caring responsibilities, disability, travel, recovery, or simply needing rest can all affect what a ‘good’ day looks like.”

And both McKay and Wei said that if your device is causing significant anxiety or obsessive behavior, it might be best to speak to a medical professional. As Wei put it, “The aim should be for the wearable to support the person, not control how they feel about themselves.”

The Apple Watch Ultra 2 on a man's wrist, as he selects the sleep tracking menu item using the Digital Crown.

(Image credit: Future)

But this has to go beyond the user’s own actions — wearables themselves should be designed to better support healthy habits and discourage negative ones. For McKay, that includes “allowing people who use trackers to set the number of notifications they get” and hide those they don’t want to see, as well as “removing gamification elements like badges and sharing (competing) with friends and family.”

Many of these features, like push notification controls, are already buried in the watch's settings, but a lot of smartwatch users don't go looking for them.

“I think we need to move from a data-driven relationship with wearables to a more reflective and human-centered one,” Wei added. That means designers should “move away from purely addictive or performance-based features” and towards focusing on “long-term wellbeing rather than daily judgement.”

Ultimately, Wei said, “I think the best wearable technologies will be those that help people feel more confident and informed, not more anxious or dependent.”

I can’t change how Apple designs its smartwatches, but I can reduce the pressure on myself to hit my goals day after day, even when my body is telling me to rest. Staying fit and healthy is a worthwhile pursuit, but when it comes at the cost of anxiously worrying what will happen if your streak ends, it might just be time to bite the bullet, take off the watch, and enjoy some tech-free time with friends and family. After all, losing a streak is not the end of the world.

‘As a Pixel Watch 2 owner, this is disappointing’: Pixel Watch 5 leak just revealed a frustrating chip spec, but there’s one reason for hope

  • Key specs for the Google Pixel Watch 5 have just leaked
  • They suggest the device could use the same chip Google has used for years
  • The RAM might be boosted by 50%, though

If you’ve been eyeing up the Google Pixel Watch 5, you might want to think twice before heading to the checkout. That’s because a new leak has shed light on the upcoming smartwatch’s specs, and while there’s one welcome change, another alteration has left some fans deeply disappointed.

The discovery was made by 9to5Google, with the outlet claiming to have unearthed the specs in a Google Play Console listing. There, the outlet says it came across a device codenamed “godric,” which it says is the Pixel Watch 5.

The entry apparently recorded the device’s chip as the Qualcomm SW5100. If that sounds familiar, it’s because it’s the same chip used in the Pixel Watch 2, Pixel Watch 3 and Pixel Watch 4 — in other words, there’s unlikely to be any significant performance uptick in the Pixel Watch 5, if this rumor is correct.

But it wasn’t all bad news. 9to5Google also found that the forthcoming Pixel Watch 5 will allegedly come with 3GB of memory, which is a 50% increase on the 2GB of RAM previous Pixel Watches were equipped with. That might go some way to offsetting the chip limitations and could help the device feel a little snappier in use.

A mixed reaction

Leaked Pixel Watch 5 render

This is what the Google Pixel Watch 5 could look like, according to previous leaks. (Image credit: The TideChart)

The news has received a mixed reception among Pixel Watch fans. Some Reddit users, for instance, were pleased to see the memory increase, with one saying “More RAM is a great move, if confirmed. It should make everything run more smoothly on the [Pixel Watch 5].” Another added that bumping up the memory “should help make Gemini more responsive for people who care about that.”

But not everyone was satisfied with the news. “As a Pixel Watch 2 owner, this is disappointing,” said one user on Reddit, before continuing: “Support for my watch is ending, but if I upgrade then I will have [the] same CPU.”

It’s not too surprising that the news that Google plans to use the same chip for four generations of the Pixel Watch has disappointed plenty of people. Any user holding out for a decent performance bump after so many years might feel a little let down, at least if the leak comes to fruition.

Still, it’s good news to see the memory finally bumped up by 1GB. With artificial intelligence (AI) models like Google Gemini now making their way onto all of the best smartwatches, the extra RAM should improve their operations on your wrist.

Will that be enough to make up for the subpar chip situation? We’ll have to see once Google finally lifts the lid on the Pixel Watch 5, which is expected to happen in August. Keep your eyes peeled.

Apple Watch accounts for 90% of AI smartwatch shipments as Edge AI hits 25% penetration in Q126

10 July 2026 at 21:30
The Apple Watch lineup — including Apple Watch Series 11, Apple Watch Ultra 3, and Apple Watch SE 3 — supports everyone’s goals in the new year.
Apple Watch Series 11, Apple Watch Ultra 3, and Apple Watch SE 3.

Global shipments of Edge AI-capable smartwatches experienced robust growth in the first quarter of 2026, with Apple maintaining overwhelming dominance in the emerging category of on-device AI wearables. According to Counterpoint Research, the Apple Watch accounted for the vast majority of these AI-enabled shipments, highlighting the company’s lead in integrating advanced intelligence directly into its devices.

Edge AI Reaches 25% Market Penetration with Strong Growth

Counterpoint Research reported that global Edge AI-capable smartwatch shipments grew by 70% year-over-year in Q1 2026, achieving a market penetration of 25%. One in every four smartwatches shipped during the quarter now features Edge AI capabilities, enabling local machine learning inference for improved speed, privacy, and efficiency.

Apple solely accounted for ~90% of Edge AI smartwatch shipments in Q1 2026. This dominance stems from its custom Neural Engine technology, which powers seamless on-device features such as Siri intent recognition, high-frequency sleep apnea monitoring, and advanced gesture detection without cloud dependency.

Health Monitoring Features Accelerate

The adoption of Edge AI aligns with rapid growth in advanced health capabilities. Shipments of smartwatches with blood pressure monitoring doubled, while those with sleep apnea detection tripled between Q1 2025 and Q1 2026. Key penetration shifts include:

• Blood pressure monitoring: rose from 11% to 23% of shipments
• Sleep apnea detection: increased from 5% to 18%
• ECG: grew from 31% to 34%

These developments reflect a broader industry move toward clinically relevant, real-time health insights powered by on-device AI.

Apple’s Overall Market Performance

Apple’s shipments grew 21% year-over-year, securing a 23% share of the total global smartwatch market. Counterpoint Principal Analyst Anshika Jain said in a statement: “Apple captured the highest shipment share and was the strongest performer in the quarter, helped by its refreshed lineup, meaningful health upgrades and the more affordable Apple Watch SE 3.”

Counterpoint’s Research Director Mohit Agrawal commented on the transition in Edge AI, “Edge AI in smartwatches is shifting from primarily a hardware integration to one that also includes software optimization. The real unlock is smaller, more efficient models and OS-level access that lets any app run inference locally. AI needs to turn from a single application into a personal layer that works on personal data. This enables instant health alerts, gesture control, and richer personalized experiences, and that is why Edge AI penetration is set to approach 32% in 2026.”

MacDailyNews Take: Counterpoint expects Edge AI penetration in smartwatches to near 32% by the end of 2026. As the category evolves from basic tracking to intelligent, personalized health and interaction tools, Apple’s integration of hardware, software, and privacy-focused AI continues to give it a substantial edge in the competitive wearable market.


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The Google Pixel Watch 5 leaks just keep coming, with details and renders everywhere — here's what's likely in store for the Android smartwatch

Despite the fact that it's not been officially announced, there's a lot of information (albeit all unverified) going around about the Google Pixel Watch 5.

The Google Pixel Watch 4 has become the best Android smartwatch for most people, getting better with each iteration. That model was announced last August, and it's very likely a sequel is on the horizon. Here's everything we know so far, including the most recent leaks.

When is the Google Pixel Watch 5 coming out?

August 12. Last year's 'Made by Google' event took place on August 20, and Google looks set to stick to that annual timeframe.

Google has officially confirmed that pre-orders will open for new Google Pixel phones on August 12, and it makes sense to assume that the Google Pixel Watch 5 will be released alongside its companion Pixel devices.

What will the Google Pixel Watch 5 look like?

Leaked Pixel Watch 5 render

(Image credit: The TideChart)

It'll be very similar to the Google Pixel Watch 4. We actually have what's purported to be leaked renders of the device, coming from noted leaker OnLeaks via The Tide Chart, a website with a single post to its name (so treat this rumor as unverified).

Despite this solitary post and lack of credible history, The Tide Chart (TTC) did correctly call the August 12 event date before Google announced it, so there is a claim of legitimacy there. The renders look extremely similar to the Google Pixel Watch 4, with the now-classic teardrop shape in its new-last-year dome, in four new colors and two sizes.

Those colors are Dark Anthracite (above) with a black band, Natural Silver with a pale gray band, Pyrite with an olive band, and Warm Gold with a pink coral band. The larger size reportedly remains the same at 45mm, but the smaller size is now 42mm instead of 41mm.

Will the price remain the same?

Not according to TTC. The blog says the watch's list price will start at $399 (around £295 / AU$570) for the Wi-Fi-only 42mm version, a $50 increase over the smallest Wi-Fi-only Pixel Watch 4 in the US.

The price will go up with each model, and the LTE-enabled 45mm Pixel Watch 5 is said to cost a hefty $529 (around £395 / AU$755).

The equivalent Pixel Watch 4 costs $499, a $30 increase over the model in the US. We don't yet know the equivalent prices for the Pixel Watch 5 in the UK or Australia.

Any new features?

Two hands repairing a Google Pixel Watch 4

(Image credit: Google)

This we're not yet sure about. We can expect Wear OS 7 to include yet more AI capabilities, especially for Pixel phone users, similar to the way watchOS 27 uses Siri AI to work across multiple devices.

Repairability — a standout feature for the Pixel Watch 4, allowing users to take apart the smartwatch and replace the display and battery — and limited satellite connectivity to send SOS messages without signal are both expected to make a welcome return.

A bizarre story earlier this year had a reported prototype of the Google Pixel Watch 5 discovered on the ocean floor, near the island of St Martin. It's said to have had labels including ‘SpO2’ (Blood Oxygen Level), ‘EDA’ (Electrodermal Activity), ‘Skin Temperature’, ‘Heart Rate Sensor’, ‘Pulse Sensor’, and ‘UWB’ (Ultra-Wideband) — all features present in earlier iterations of the watch.

We can expect Google's new AI Health Coach and the revamped Google Health app to play a role. These debuted earlier this year in tandem with the Google Fitbit Air.

I use my Apple Watch every day, but everyone forgets about the accessories it needs — here's your sign to get a new charging station and stock up on screen cases

Most people will snag a new Apple Watch during Amazon Prime Day and then call it a day, but have you ever thought that your new wearable could benefit from some accessories?

We're quick to get the screen protectors and cases for our iPhones, but I feel that this attitude isn't applied to the best smartwatches as it is with smartphones. Now that we're deep into this year's Prime Day event, there are just as many deals on Apple Watch accessories as there are on the devices themselves.

• Browse the full Amazon Prime Day sale

One of the best accessories to get at a cheeky discount are watch straps, especially since Apple's own range is quite expensive. On a non-Prime Day, watch strap alternatives are actually reasonably priced, but during sales events they can drop to less than $10, or £10 if you're shopping in the UK. Portable power banks are also overlooked, and give you reason to no longer carry around your charging lead with you.

Today's best Apple Watch accessory deals in the US

Lugging around your Apple Watch charging lead isn't the most convenient, so having one within reach lifts that pain point. Not only is this portable charger also great for travelling and can be attached to your keys, it's compatible with every Apple Watch model, so you don't need to upgrade your wearable to be able to use it. View Deal

Multi-use charging docks are a handy way to ensure your Apple Watch, iPhone, and AirPods can all be charged at the same time, but some charging stations can break the bank. This space-saving dock from Anlmz is less than $20 this Prime Day, and also comes in handy for hands-free viewing on your iPhone. View Deal

Apple Watch bands are just as good an investment as the wearables themselves, as they can change its whole look. Though I do like the level of comfort you get from Apple's silicone bands, this sub-$8 nylon wristband is a solid alternative, and a secure option if you're active with your wearable. View Deal

Today's best Apple Watch accessory deals in the UK

Power banks aren't just for smartphones, they're great for Apple Watches too. $40 is a bit steep for a small, keychain-sized portable charger, so a 53% discount is what we like to see. View Deal

If you're not prepared to spend the best part of £50 on one of Apple's official straps, Amazon has some great alternatives this Prime Day for less than a tenner — and they're compatible with the most recent models in Apple's wearable lineup. View Deal

While you'll still need your Apple Watch charger to make use of this stand, it's a handy tool to have with you if you do happen to carry your charger around with you daily. This stand also folds flat, making it a lot easier to pack and travel with. View Deal

You'd be surprised at how easy it is to accidentally knock your Apple Watch while on the move, no matter how well you take care of it. A protective shield will add weight to your wearable, but you'll be thankful when it stops your Apple Watch from scratches and other damage. Just don't make the same mistake as me and buy the wrong size. View Deal

More Prime Day deals in the US

More Prime Day deals in the UK

From Prime Day Apple Watch deals to record discounts on Garmins, these are the 24 smartwatch deals you need to see right now

Amazon Prime Day is the perfect time to find yourself a new smartwatch. But while most people use the word 'smartwatch' in a very general sense, there is a massive variety in the category, and the right smartwatch has to fit your lifestyle and budget.

Do you want something that could pass convincingly for an analog watch that can also field notifications and make calls, or do you want a rugged trail companion that'll withstand everything from seawater to rock-scrambling? A cheap fitness tracker or a super-premium specialist golf watch?

Below are 24 deals on every kind of smartwatch, mainly from Amazon but here and there from other sites running anti-Prime Day sales, for you to peruse this week. It's likely the wearable you're looking for is here, whether you want a rugged Apple Watch Ultra 3 for Prime Day or a low-priced, high-performer like the Amazfit Active 2.

US deals

Quick links:

Save an impressive 30% on the Samsung Galaxy Watch8 Classic, which features a rotating bezel that lets you scroll through the watch's options intuitively and resembles the look of a classic watch. It comes in one size (large, 46mm) with either a black or a white leather strap. View Deal

A 4.5-star smartwatch with super-accurate health and activity tracking, as well as AI features, we reviewed this watch and called it 'a triumph'. This larger 44mm version has a staggering 38% off, but the smaller 40mm versions start at $229.99 (was $349.99).View Deal

For one of Apple's latest smartwatches, $120 off is more than generous, especially if you're looking to upgrade for the latest watchOS 27 support, which comes with Siri AI goodies. This is the first time this month the Apple Watch Series 11 has dropped in price, but it's unlikely it'll see a bigger reduction this Prime Day.View Deal

As far as Apple's basic smartwatch range goes, not only is the SE 3 a speedy upgrade from its predecessor (it has the same chip as the Ultra 3), but it has the firmware to support watchOS 27. For less than $200, you can benefit from core fitness tracking features as well as the neat new tools that are on the way, which include Siri AI, all while not having to spend a shedload on an advanced model if you know you won't need all the nitty-gritty bells and whistles. We named this the best Apple Watch for most people, a safe and inexpensive option. View Deal

Are you a Garmin user who wants to try something different? The Apple Watch Ultra range is a solid Garmin rival if a) you like using your smartwatch without having to keep your iPhone nearby, and b) you know you'll want to get a kick out of its plethora of extreme sports features. As predicted, this model has seen another price drop just before Prime Day, hitting a record-low discount. It's the best watch of last year.View Deal

$250 off the five-star Garmin Fenix 8 in its smallest 43mm size and Whitestone colorway. Perfect for those who want serious power on smaller wrists (and adventure watches are usually big, lumpy affairs, so it's nice to have a smaller option), it still packs an impressive 10-day battery life, advanced training features, an LED flashlight, and full-color maps. View Deal

Here's a chance to get a whopping 50% off the original retail price of the excellent Garmin epix Pro (Gen 2). The 4.5-star smartwatch is an excellent buy for dedicated and enthusiast runners, thanks to its top-tier health tracking and GPS navigation features. You also get a clear AMOLED display with a scratch-resistant sapphire lens, and a titanium bezel. As far as premium smartwatches go, this value prospect is tough to beat.View Deal

You can save $20 on this already-cheap watch, making it an absolute steal. Beyond reliable fitness tracking, a nice screen, a stainless steel case, 10-day battery life, and free map software (not even Garmin will give you that at this price), you get the Premium super-tough sapphire glass, NFC payments, and a nicer strap than the base Active 2.View Deal

The Garmin Vivoactive 5 is a fantastic all-rounder fitness smartwatch with tons of workout plans, a crisp AMOLED display, onboard GPS, and 11 days of battery life. At this price, you'll be hard-pressed to find a better-performing watch for general fitness, health, and exercise tracking. A Fitbit beater.View Deal

Right now, you can save $50 on both 41mm and 45mm Garmin Venu 4 models, in a variety of colors: Black and Lunar Gold for the 41mm, Grey and Citron for the 45mm. Up to 10 days of battery life, great workout and wellness tracking, and lots of Garmin Connect IQ third-party app support. View Deal

Save a cool $80 on the Google Pixel Watch 4, one of the best Android watches overall. But the real star of this deal is that as it's an LTE watch, Best Buy are offering 2 years of LTE data absolutely free, so you can call, email, and check messages even without a phone nearby. Beat that, Amazon!

45mm LTE version: was $499.99 now $419.99View Deal

More Prime Day deals in the US

UK deals

Quick links:

The Garmin epix Pro (Gen 2) has a superb discount in the UK as well. Runners will not want to miss this best-ever offer on the 4.5-star smartwatch, which offers excellent health tracking and GPS navigation features. The vibrant AMOLED display and rugged titanium bezel make it easy to see and resilient. I ran a marathon with this, and at this price I'd buy it over any other Garmin. View Deal

In the UK there's a 20% discount on the Premium version of the five-star watch. Amazfit's health and fitness suite includes free maps, heart rate, sleep data, workout profiles, GPS and lots more, and NFC allows you to load your cards into its digital wallet. At this price is really is a steal. View Deal

Save a hefty 25% on the Black 41mm of the Garmin Venu 4. If you're looking for a bigger size, the 45mm is available for £365 in Grey and £368.49 in Citron yellow.View Deal

A lowest-ever price on the Garmin Vivoactive 5 means there's never been a better time to snap this up. Garmin's comprehensive training app has served me well for years, while the Vivoactive 5 at this price is an easy buy for Fitbit users who are used to cheaper price points. View Deal

£149 off the white 43mm Fenix 8 model. A five-button configuration and AMOLED touchscreen mean you can operate the watch while wearing gloves in adverse weather conditions. It's perfect for hikers, skiers, campers, and triathletes. View Deal

Save 25% on both smaller and larger models with LTE enabled, which means you can add them to your phone's data plan and install an eSIM for phone-free data use using only your watch. Very handy. View Deal

Save a cool 33% on the Samsung Galaxy Watch Ultra in all colorways, including the fetching Titanium Blue version introduced last year. While it's not the best choice for everyone, its power, longevity (up to 100 hours!) and rugged durability means it's well-made for adventurers and triathletes. Watch out, Garmin. View Deal

Folks in the UK have a seriously tempting offer here at First Class Watches, where you can save a huge £700 on the MARQ Golfer (Gen 2)! This is enormous, and I have never seen the premium watch as close to the thousand-pound mark as this. Considering this was a multi-thousand-pound watch not that long ago, this is a great deal for those on the premium device hunt.View Deal

Luckily for UK shoppers, this is the lowest price for one of Apple's latest and most advanced wearables. With that in mind, waiting around for another Prime Day price drop may not be the best idea if it's already record-low ahead of the big event. View Deal

Just like its US equivalent, shoppers in the UK can pick up the Apple Watch Series 11 for the same price, and its price history is similar. This device likes to yo-yo in price so it's difficult to tell when the next price drop will occur, so it may be worth scoring it now while you can, especially if you don't like to take risks when it comes to Prime Day. View Deal

This is the lowest price we've seen the SE 3 hit in the UK, but this is another listing that has a history of jumping between high and low price points. As mentioned earlier, we recommend the SE 3 for users who want a just-above entry level device, and the upside is that it will support watchOS 27 when it drops later this yearView Deal

This is the best price we've yet seen a Google Pixel Watch 4, bringing the top Android watch down to under $300 in all four colors. An absolute steal if you can get it.

45mm version: was $499 now $349View Deal

More Amazon Prime Day deals in the UK

The Garmin Epix Pro (Gen 2) is an excellent premium running watch — it's just dropped to its lowest-ever price

The Garmin Epix Pro (Gen 2) is one of the manufacturer's best watches and an excellent option for serious runners — it's now down to a fantastic low price in the US and the UK.

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