It appears that the RAM crisis is getting worse than ever as we head further into 2026. I've been closely watching and reporting on memory price hikes — which were soon followed by other PC component cost increases — since this crisis first began, and the worrying thing is, I can't recall a gloomier stream of negative news than I've witnessed over the past few weeks.

That includes Samsung recently declaring that the RAM crisis is going to become more severe in 2027, and rumors that even mighty Apple is floundering in its attempt to secure new RAM supplies from China (as other notebook makers consider this alternative route to the three main memory chip giants: Micron, Samsung and SK Hynix).

Previous to that, we saw laptop maker Framework break news of a truly eye-opening cost increase for mobile RAM, just as one gauge of DDR5 pricing saw it jump in price to a new all-time high (after plateauing earlier this year). On top of that, the boss of SK Hynix voiced the opinion that 2027 will be the worst year in the RAM industry's history, and that the crisis is likely to be drawn out to the next decade.

This isn't just about RAM, of course, but other components, including CPU price rises, and devices themselves — PCs and laptops (and phones). But most notably over the past month it's been graphics cards in the crisis limelight. We've witnessed the resurrection of old GPUs to try to bolster stock levels of more affordable cards, and more recently we've been subjected to what seems like an endless parade of negativity about imminent price hikes.

Apparently, Gigabyte is set to increase the price tags of its graphics card to the tune of 20% to 40% in Japan, and MSI is going to jack up prices of Nvidia GPUs in China by 20% or more. Asus is supposedly preparing a similar 20% hike (as Wccftech reported).

Another recent gloom nugget is the assertion that Nvidia RTX 5000 models will get hikes of 30% in South Korea this month, and all of this pain is mainly rooted in the increased price of video RAM, of course. (Those cost increases are the reason the RTX 5000 Super refreshes have been delayed, according to the grapevine, as those rumored cards are packed with VRAM).

While a good deal of this is individual pieces of regional activity with GPU pricing, it's obvious that these hikes are happening as part of a concerted shift, one that will surely be reflected globally — it's not like Asian markets are in a bubble of their own.

The overarching theme is a worsening of price hike misery, and that the pricing storm is likely to intensify this year, and probably in 2027, too. While previously the RAM crisis has been more of a light-and-shade affair, now it feels like the depression has been turned up a notch. Whereas before, there was certainly more darkness than light, we've had notable spots of relief where an exec in the memory industry stepped forward and theorized that maybe things aren't as bad as we think. But lately those embers of optimism appear to have burned out.

To me, it feels like there's a shift underway towards a full acknowledgement that we really are going to experience a lot more pricing pain in the foreseeable future. If it's so bad that even Apple is purportedly scrambling to secure RAM supplies, and is having trouble doing so, I think it's time to turn up the worry meter by a notch or two.

What should you do?

Here's my advice on the current landscape with PC components and hardware (season it appropriately). Obviously, worrying isn't going to help you, but awareness of what might be sensible upgrades or purchases to make now will, based on the likelihood of hikes (we could call it the 'hike-lihood' – or maybe not). Nothing is certain about the future of components, of course, but it does feel like there's a clear area in which the potential price hikes are a bigger threat: GPUs.

As I discussed above, there's a lot of recent evidence that graphics card pricing is going up. Yes, it's a collection of rumors in the main, but there's a lot of it all pointing in a very similar direction — and a video RAM toll was always going to be exacted in the end. We've seen it already with higher-end graphics cards, and now I believe we're going to see it in the mid-range, and even budget models. Indeed, top-end GPUs are likely to get even more expensive as well.

If you're thinking about a GPU upgrade for this year or next, given all this, I think now really is the time to buy — especially with a lower-tier model, as you can still get more affordable graphics cards at their MSRP. Ditto for mid-rangers, although it's tougher to recommend higher-end Nvidia boards when they are already so expensive.

As noted, though, that could get worse. And granted, you may still want to wait for Black Friday — it's not that far off, and there might be some GPU deals then. However, I wouldn't bank on anything hugely compelling (or discounts that aren't offset by the price rises which are predicted to take hold in the next few months).

So, if there's one PC component that I think you should buy now, it's a graphics card. I think the signs are pretty clear on that (and see here for my recommendations on different models to consider). By extension, higher-end gaming laptops could also be a wise move for purchasing sooner rather than later. That's for the same reason, really — they have beefy (mobile) GPUs (with plenty of VRAM in some cases).

I don't think it's a bad move to buy any laptop, by the way, gaming or not (away from the higher-end), come your earliest window of opportunity. I think we'll see further price rises here, too, and RAM is going to cause more upward pricing pressures for notebooks — just look at Framework's recent revelation as mentioned.

What about RAM and SSDs themselves? While system memory kits and storage have already seen huge price rises, it now looks like there's worse to come (somehow).

On the other hand, there's a ceiling as to how expensive this stuff can get before buyers withdraw from what they see as an increasingly unrealistic and out-of-touch market. This is a much more difficult call to make, but if you can find something that looks relatively reasonably priced, I don't think you'll regret the purchase in the next couple of years. But that said, I can't recommend a RAM upgrade in particular at current pricing levels, unless it's unavoidable, frankly.

Above all, though, consider a GPU upgrade if you're in the market for a new card, or you think you'll need one in the next couple of years (yes, I think it's wise to be looking quite far down the road here).

The other thing to bear in mind is that there's a danger there will be a rush for GPUs, a flurry of buying that puts further strain on supply and therefore prices. As VideoCardz reports, one Japanese retailer has warned of Nvidia RTX 5000 graphics card sales increasing "sharply", even just with the news of rumored price increases — let alone the confirmation. Prices are already rising and restocks of the RTX 5070 Ti and RTX 5080 are already being labelled as "unstable", hinting that inventory could start to dry up quickly.

That's just one report, of course, and it pertains to the high-end of the market, so it's not something to start panicking about yet. But it does make some sense that if pricing begins to creep up, more PC owners may start to act on GPU upgrades. I wouldn't blame them, frankly.

• A recent report suggests Nvidia has informed its partners of GDDR6 and GDDR7 memory kit price increases
• This means retailers may increase the prices for RTX GPUs using GDDR6 and GDDR7 memory
• The potential price hike and one user's dual-GPU setup both highlight the importance of hardware preservation

The RAM crisis continues to impact PC manufacturers, with rising memory prices and shortages — ultimately leading to increased retail prices for consumers — and the trend may be set to continue with Nvidia.

According to a report on Benchlife, Nvidia is rumored to be planning an increase for prices of its GDDR6 and GDDR7 memory kits for RTX GPUs, and has informed AIB (Add-In Board) partners such as Asus, MSI, and Gigabyte, who make their own versions of Nvidia's GPUs. Unsurprisingly, the price increase for these memory kits is cited as a result of the ongoing RAM crisis.

While RTX GPU price hikes aren't guaranteed for consumers, because this will directly impact AIB partners who manufacture the GPUs, eventual retailer price increases are unfortunately likely. It's a trend we've seen with recent PC hardware.

Notably, Valve's Steam Machine was initially supposed to cost less than its eventual $1,049 / £879 / AU$1,609 price tag, which could now also be at risk of a price increase, based on hints from a Steam Machine engineer (as reported by Bloomberg). New handheld gaming PCs are also now often launching for more than $1,000, and the price of RAM and storage certainly plays a part.

Consumer struggles

The RAM crisis is a sad state of affairs for consumers and underlines the importance of PC hardware preservation. GPUs aren't cheap by any means, especially with recent suggestions that AMD would also be increasing prices of memory kits for its own AIB partners.

We've also recently seen the return of the RTX 3060, due to Nvidia's attempt to help consumers with more options amid a rough PC hardware market. However, if these price hike reports are legitimate, the RTX 3060 will likely be subject to higher prices at retailers.

That's exactly why GPU setups like one Reddit user's RTX 3090 and RTX 3050 dual-GPU rig matter now more than ever. In this case, the RTX 3050 is responsible for allowing frame generation via Lossless Scaling to function.

My dual GPU Setup from r/losslessscaling

A game then utilizes the RTX 3090's power for high-quality visuals and performance, with the two GPUs teaming up. The user states it resulted in 144fps at a 4K resolution over the initial 71fps without frame generation.

Frankly, a dual-GPU setup isn't exactly common, nor is it actually recommended for gaming, since modern games are only designed for single-GPU rendering (even though the frame generation use case is noteworthy).

Users would also need a beefier power supply, depending on the GPUs used, and likely a new motherboard with another compatible PCIe lane.

However, what I feel is more important here is that's it's a great example of why hardware preservation is so important, serving as backup in case GPUs melt or end up faulty, or for experiments like the one I've outlined above. With no end of the RAM crisis in sight, repurposing older hardware might be one way through this.

• Nvidia's RTX 5000 Super models are being readied, and board makers have the chips, a new rumor reckons
• However, these graphics cards are 'on hold' due to the high price of VRAM
• The Super refreshes pack a lot of VRAM, and so that cost could have an unfortunate impact on MSRPs – and none of this sounds particularly comforting for would-be buyers

Nvidia's RTX 5000 Super refreshes are apparently being readied, but they're on hold for now – and the reason why makes me even more nervous about the pricing of these GPUs when (well, if) they finally emerge.

Of course, these RTX Super models are still rumors – albeit so persistent at this point, there must be at least some validity to them – and the latest assertion comes from VideoCardz.

The tech site has apparently spoken to a source at one of Nvidia's board-making partners who claims that their company has already received 'graphics cards', which presumably refers to GPU chips (which is what Nvidia supplies, along with VRAM, to partners that make the boards).

At any rate, while this board maker supposedly has at least some of the necessary chips, it has been told by Nvidia that the RTX 5000 Super refreshes are now 'on hold'.

Why? Apparently, the delay is down to the price of the video RAM, specifically the new 3GB GDDR7 modules that are required (as per previous rumors) for the refreshed graphics cards.

Compared to the 2GB GDDR7 modules currently in use with Nvidia RTX 5000 models, the 3GB memory chips are around three times more expensive right now. Ouch.

Analysis: Super stumble?

This presents an obvious stumbling block because, due to these Super variants being packed with VRAM, the total cost of materials gets expensive quite quickly.

Remember that the grapevine believes that the RTX 5080 Super and RTX 5070 Ti Super will bristle with 24GB of VRAM, and even the RTX 5070 Super will have a weighty 18GB on board. Gamers are going to love the latter as an upgrade to the lean 12GB of the vanilla version – but not if it pushes the price of the GPU through the roof.

Going by what VideoCardz tells us about pricing in US dollars as the market currently stands, in the case of the RTX 5070 Super, the greater quantity of RAM, and more expensive modules, would mean 18GB costs in the order of $360 (maybe a bit more), versus $120 for the current RTX 5070's 12GB loadout, whacking an extra $240 on the price (or the regional equivalent elsewhere).

These graphics cards were already expected to be pricey, but that kind of additional premium lumped on top, this could make them real wallet-worriers.

The good news for those hoping for new GPUs from Nvidia is that at least these RTX 5000 Super models do seem to be happening. It's just that we may have to wait some time for them yet – although another recent rumor did suggest they were due this year. The latter speculation also theorized that an RTX 5060 Super 12GB model was incoming, but that didn't make a lot of sense, and I note that it isn't mentioned in this latest rumor. As ever, don't go lightly with the seasoning on all this.

• Palit has launched a new RTX 3060 model with 12GB of VRAM
• This continues a recent theme of old GPUs being resurrected
• These GPUs may pack 12GB of video RAM at a relatively affordable price, but they don't make sense compared to current-gen pricing

We might not have seen any new graphics cards so far from Nvidia this year — and no RTX 5000 Super refreshes are in sight (although there are rumors again) — but we're continuing to witness the resurrection of some old GeForce GPUs, with Palit officially revealing a new RTX 3060.

That popular workhorse of a gaming GPU has already made something of a comeback, returning to the shelves of retailers like Newegg as an alternative budget graphics card in a RAM-starved climate where prices of many of these current-gen boards are being hiked up (alongside other PC components, of course).

As flagged by VideoCardz, Palit has trumpeted the launch of its new GeForce RTX 3060 Infinity 2 OC graphics card as "the return of a classic", which is certainly one way of putting it.

Although to be fair, even today, the RTX 3060 remains a very popular GPU, ranking second on the Steam hardware survey for June 2026 (behind only the RTX 4060 laptop GPU in a rather bizarre twist I won't get into here).

Palit observes: "Combining a massive 12GB GDDR6 memory capacity with a clean, all-black dual-fan shroud, the Infinity 2 delivers honest, dependable performance without the premium price tag."

Analysis: let's hope for a Palit-able price tag, but so far, RTX 3060 pricing has been out of whack

The key selling point for these RTX 3060 models is that they're loaded with 12GB of video RAM (VRAM), as Palit emphasizes with this new Infinity 2 OC model. Where this is side-stepping the RAM crisis (to some extent) is that these past-gen Nvidia cards use GDDR6 VRAM, a different memory supply to tap than the GDDR7 used in RTX 5000 graphics cards (except the RTX 5050, which goes with GDDR6, but that's the outlier here).

This means Nvidia can get its partners to produce graphics cards that have 12GB of GDDR6 VRAM (a loadout a good few gamers put a priority on securing), but sit at the cheaper end of the market. Due to cost issues, these days it's a lot less tenable to sell lower-end GPUs which stack up the GDDR7 VRAM (like the RTX 5060 Ti with 16GB).

It's sad that the RAM crisis has forced us to this point, but that's the reality of the GPU world at the moment. What's also problematic for me here is that the RTX 3060 might have 12GB of VRAM at a relatively affordable price point, but looking at current pricing in the US as an example, it's not meaningfully cheaper than the RTX 5060 with 8GB.

Yes, you're getting a lean RAM configuration with the latter current-gen graphics card, but it's still a much faster GPU — one that benefits from DLSS 4, too — and only just over 5% more expensive (at the time of writing). At this kind of price differential, the RTX 3060 12GB doesn't make a lot of sense.

If these RTX 3060 models were a lot cheaper, then there might be more of an argument. To be fair to Palit, we don't have a price tag on this new offering yet, but pricing needs to be a lot more compelling than what I'm seeing right now (especially in the UK, where the RTX 5060 8GB is actually cheaper than the 3060 at some retailers, although there isn't much stock of the latter).