• Spotify is introducing AI Persona tags in mid-September
• The platform aims to improve user transparency by differentiating real artists from AI-generated ones
• Spotify only reviews an artist's profile and images, and not the music itself

Spotify has fallen short on the AI transparency front compared to some of the other best music streaming services, with users pining for a fix — and now the platform is taking its biggest step yet towards combatting AI slop.

The streaming giant announced today (August 11) the arrival of new AI Persona tags, which are designed to differentiate human artists from ones that are AI-generated. Spotify says these tags will roll out to mobile in mid-September, and will appear in an artist’s profile banner, ‘About’ section, in Search, and in song rows in playlists.

Once they become available, users can be safe in the knowledge that the artists they’re listening to haven’t been generated by AI. Spotify added that artists with AI Persona tags will be excluded from all personalized recommendations by default, ensuring that your music-discovery regime remains uninfected by slop.

Though AI Persona tags won’t roll out for another month or so, Spotify says artists can already disclose if their profile is AI-generated. If an artist declares this, a tag reading ‘AI Persona’ will appear next to their name. ‘We hope artists will be transparent, so we are giving them the opportunity to disclose,’ the service shared in its announcement — but it’s not putting all its trust into self-disclosure.

Instead, Spotify says it will take matters into its own hands if need be, and will conduct reviews of profiles where it thinks an artist’s images have been created using generative AI to imitate a lifelike persona. If Spotify detects that an artist profile might be AI-generated, it will display a tag that reads ‘Likely AI Persona’, and the artist will be notified and given the option to self-disclose or appeal.

It’s taken Spotify a long time to catch up to the likes of Deezer when it comes to improving its transparency on AI-generated music. Deezer was the first major audio streaming service to roll out tags that explicitly say if a track has been AI-generated, and recently its Head of Research told us why we need AI filters more than ever.

Spotify’s own AI Persona tags mark a big shift for the platform, and will certainly improve the user experience by giving listeners more peace of mind. However, Spotify’s feature comes with an important caveat.

It reviews the profile only, not the music

AI Persona tags are just one of the ways Spotify has been working towards improving transparency for users. Verified by Spotify was launched a few months back — this is a certification feature that shows if an artist is legitimate, but it’s not as watertight as we’d hoped it would be.

Additionally, Spotify’s SongDNA gives listeners a comprehensive overview of the creatives behind their favorite songs, while AI Credits give artists the opportunity to share where and how they’ve used AI in their music production. It’s not as upfront as Deezer’s methods, but the measures are in place nonetheless, and AI Persona tags are the cherry on top.

That said, AI Persona tags target an artist’s public image, not how the music was made, which could present some issues, as it still leaves room for AI-generated music to slip its way onto the platform.

If Spotify detects that an artist is human-presenting, how are we to know that artist won’t upload AI-generated music to their profile? There’s nothing stopping that artist from publishing slop, because Spotify reviews their name, imagery, and public identity, not the music they upload.

It’s a tricky one, because while Spotify has measures in place that evaluate music and artist image respectively, it doesn’t have a comprehensive tool that reviews both components simultaneously, which again isn’t as upfront as Deezer.

As far as AI-generated content in Spotify goes, I’ve been one of the lucky ones who hasn’t encountered this issue. Because my love for physical media and radio impacts what I listen to on Spotify, I suspect that my algorithm has been trained enough to push AI slop out of my recommendations.

I do think that on top of my streaming habits, Spotify’s anti-AI music measures have helped to keep the fence up and block out unwanted songs to a certain extent — I just wish its approach to tagging was a bit more robust.

Spotify wants to introduce new ways for listeners to engage with the artists they love the most, all while expressing their own creativity.

The streamer’s audio mixing feature for playlists has sky-rocketed in popularity, introducing a new way for listeners to modify their playlists. Now Spotify is working on a new AI-powered fan-made covers and remix tool — and it’s seeking the help of Merlin.

Spotify’s upcoming remix tool will come as a subscription add-on, though we don’t know when it’s due to drop or how much it will be on top of the current $12.99/ £12.99/ AU$15.99 monthly Spotify Premium plan.

Despite knowing very little about it, we do know that the remix feature will garner significant attention across the board of users, artists, organizations, and analysts alike. So what’s the end-goal for Spotify, and what are people saying about its potential knock-on effects for musicians and listeners?

What is the agreement?

On August 4, Spotify and digital licensing partner Merlin announced a new agreement that would give artists on labels under the Merlin name the option to lend their music to Spotify’s remix feature. Merlin is the second organization to sign on to the deal, following Universal Music Group in May.

For Spotify, the goal is simple: to ‘give listeners a new way to engage with the music they love from participating artists and songwriters,’ as stated in the announcement. Spotify also says the tool ‘will create an additional revenue stream for participating artists’.

However, despite knowing the tool will be AI-powered, Spotify hasn’t gone into detail as to exactly how it will allow listeners to create their own remixes of their favorite songs. The discourse around AI-generated slop is still a hot topic, and Spotify is still bearing the brunt of harsh criticism, so its venture into launching AI-powered music add-ons has left everyone scratching their heads.

What are Spotify’s competitors saying?

As far as rival music streamers go, it’s safe to say the top dogs aren’t too interested in integrating AI throughout their respective UXs. While the likes of Apple Music and Tidal use algorithmic recommendations to fuel discovery, the number of generative AI tools is nowhere near as saturated as Spotify.

Listening to an artist’s music in the way it was released is the only concern for most companies, particularly for Dan Mackta, Managing Director at Qobuz, who gave us the following statement: “Qobuz isn’t looking at anything like this. The finished music that great artists release is good enough for us and our community”.

The desire to keep the traditional listening experience in place is quite prevalent on the one hand. Some users just want to kick back with an album or playlist, hit the play button, and let the music do its thing. But as music analyst and founder of MIDiA Research Mark Mulligan points out, the yearning for active participation is growing.

Mulligan detailed this in a comment shared with us: “A growing share of consumers want to do more than just listen. Audio modification is an opportunity both to tap into consumer creativity and fandom. Playing around with your favourite artist’s song is an ultimate expression of fandom”.

Additionally, he backed this up with his own findings from the recent MIDiA Q1 2026 consumer survey: “The potential of audio modification is significant. Consumer demand is clear, with 54% of consumers interested in some form of audio modification, from changing speed to swapping vocals, rising to 80% for 16–19-year-olds”.

Participatory music is a rising phenomenon, and software labels like A Vinyl Bar in Shibuya want to create experiences that go beyond just listening to a song. However, AI is out of the question, and the creativity is placed in the hands of the user, not generated by a machine.

What are artists/ organizations saying?

In light of Spotify’s announcement, it’s not just competitors that are having their say on the AI-powered remix tool. Additionally, artists and music organizations are questioning the long-term financial effects the feature could have.

Musician’s Union is a UK-based organization that represents artists in all areas of the music industry, and its General Secretary Naomi Pohl views Spotify’s partnership with two minds.

“The Merlin and Spotify announcement sounds positive as it suggests artists will have the choice to participate in licensing deals or not and, crucially, that they will share in any revenue generated by the use of their works. This is better than the blanket approach taken by some major labels,” she tells us, but she also raises concerns about how artists will be paid, adding the following:

“However, as with music streaming royalties, there is a question over how artists signed to independent labels will be paid by their label. Artists should in theory get 50% of any revenue their label receives, but in practice this may not happen in all cases as it will depend on the label’s interpretation of the artist’s contract. Many artists signed before AI deals were even conceived of. And, as with music streaming, session or backing musicians on tracks currently stand to receive no share of revenue”.

When it comes to royalties, Spotify has faced severe criticism due to its payment model. Because Spotify pools money generated from subscriptions, it means the most streamed artists over the year will receive a higher percentage of the profits made. So, even if you spend an entire year supporting and streaming an up-and-coming indie band, your subscription money is still going to artists like Taylor Swift.

Royalties aside, the other concern lies within the protection of music in its original form. PRS for Music, who handle the rights and royalties behind music, feel this strongly. “More generally, streaming services are embracing new technologies, including AI, to give fans new ways to engage with the music they love,” a PRS spokesperson told us.

But despite these emerging consumer tools, what could easily get lost is the care for the music itself. PRS fears this will become less of a priority, adding “Creators, and their work, must be central to the development of these new tools. They must be designed specifically to protect the integrity of the work above all else, and to ensure creators are fairly paid for the value they bring to each and every platform”.

At the end of the day, these platforms are there not only for fans to listen and engage with music, but they're there for artists to allow fans to hear music the way they intended. Though Spotify's AI-powered remix tool would be a creative addition to the service, how long will it be before everyone reverts to streaming AI-generated mashups instead of the real thing?

The current state of music streaming is interesting, yet unpredictable. The shift from the CD era into the streaming era has made access to music more ubiquitous, but it’s also thrown up problems: some users aren’t interacting with music like they did before, and the explosive spread of AI is threatening the entire streaming model. Enter Mauhan M. Zonoozy, former Head of Innovation at Spotify, who has plans to tackle both these problems.

Zonoozy left Spotify in 2023, and since then has set up his own music software label, A Vinyl Bar in Shibuya, a record label-meets-production studio that releases playful music apps the way labels drop records, including jetset.fm and Stacks. Essentially, it’s creating digital music playgrounds.

While Shibuya’s products don’t have extensive libraries of music like typical streaming platforms, they offer users different ways to create new sounds, even if you only use them for a couple of minutes. But despite the label still being in its infancy, Zonoozy knows exactly where he wants to take it.

I chatted with Zonoozy about where his post-Spotify career is heading, and his ambitious plans to insert his music services into a streaming world in which AI is becoming a growing presence.

Music is participatory

In a short period of time, Mauhan and his “small team of creative technologists” have released a slew of casual, interactive music platforms across web and mobile — but this is only the beginning.

“I spent years at Spotify and I loved it,” Mauhan tells me. “Incredible company, incredible team. But I think I spent most of my time effectively thinking about what comes next. I started A Vinyl Bar in Shibuya around a simple belief that music is a verb, that the next major music platform should give people something to do with the music. It should be more participatory, more engaging”.

Streaming has certainly made music a lot more accessible, but there was always one thing missing for Mauhan: interaction. “With streaming, you can hear almost anything, anywhere instantly, but the dominant interaction is still effectively sorting through folders and pressing play,” he continues. “There's an entire generation that was growing up playing with music through different mediums and different devices. I think their relationship with everything felt a lot more interactive.”

This sparked a lightbulb moment for Mauhan, and his mission statement is simple: “to empower more people to express themselves with music, or feel self-expressive with music”. This is where his latest project, Bop, comes into play.

Bop is a pocket DJ app, currently in beta, that lets you mix, mash, and mess with music. Its interface is like an MPC workstation, allowing you to create remixes of popular songs by dragging and dropping effects and sounds onto its grid. “We're not all about replacing the creative process,” Mauhan adds. “We're more about building instruments and new ways to express yourself.”

When it comes to the best music streaming services, tools like this aren’t a new concept — Spotify has its own DJ-style mixing feature — but Mauhan believes there’s still more room for music services whose focus is user expression.

“I think there's a yearning for creative expression (in music platforms),” he says. “I think listening to music the way artists created and intended is absolutely a big part of it, but I also think having Legos that you play and interact with, engage with is also very important.

“The next step in our journey is packaging that up into something that is platform scale, and we can actually deploy it and build a larger community of users and fans around it.”

Next stop: a larger music platform

It’s clear that Zonoozy has had a blast developing Shibuya’s array of sonic playground tools, but what I want to know is if there’s a larger music platform on the horizon — and turns out, there is.

“I think there's a bigger platform at the end of the tunnel for sure,” he tells me. “A Vinyl Bar in Shibuya is working actively on building it. I don't think it's gonna look or feel like any streaming platform you've seen before.” Now I’m intrigued — how will this platform compete with the likes of the music streaming big dogs? Turns out Zonoozy has thought about that too.

“We believe it's going to be more participatory,” he shares. “We're not building something that puts the music in the background, we want to put it in the foreground”. And it's as simple as that. “The hints are in the products, and we want things that feel more playful and approachable. I don't think anyone's going to accuse us of building a DSP,” he adds.

Despite it still being in early stages of development, Zonoozy has a lot of faith in Shibuya’s bigger project; but music streaming tools are evolving rapidly as is tech in general, so he’s had to do a lot of thinking ahead.

“My personal belief was that a lot of the cues around where media is going were in the gaming space,” he continues. “And I think interactive media was always a little bit ahead of the rest of the world in terms of film and music. I think because it was closer to technology, it was exploring the more creative technological boundaries of what you could do with media.

“I think now with what's going on and how powerful these computers in our pockets are becoming, there's so much new, cool stuff you can do. It's a responsibility for all of us working in music and tech to figure out ways to do it that supports the industry, the community, and more than anything, the art form.” It occurs to me that Zonoozy is as interested in conserving as he is in innovating.

Will music streaming survive without AI?

It wouldn’t be a discussion about where the music-streaming industry is going without me bringing up AI, and Zonoozy sounds dismissive about AI at first, telling me: “You know what I like about AI? It's easy to spell”.

AI is having a big influence on music platforms in many ways, with algorithmic recommendations and tools such as AI playlist generators now pretty much part of the package. Because these features are right at users’ fingertips, I ask, will there come a time where listeners won’t be able to use services without the help of AI?

Zonoozy has hope, saying, “It's hard for me to imagine a world where people are building things completely void of touching some semblance of AI, but I do believe that there will be products that are not purely driven by generative media.” While he doesn’t necessarily favor the reliance on AI tools to enhance the UX, Zonoozy isn’t against AI altogether. If anything, he acknowledges its benefits, and how it’s helped provide the foundations to his services.

“It's enabling technology for us, it's just not the consumer proposition,” he adds. “Shibuya doesn't build LLMs or ask anyone to prompt music and wait for a finished song, but we do use it as a co-pilot for coding and development. I'd be naïve to say that there's no AI somewhere in the stack there. But on the music side, all the stems are all hand produced”.

He continues, “I'm not anti-AI. I think AI is an incredible, powerful future-facing infrastructure. I think it can build so many cool things and empower so many cool things. I’m a traditionally strong techno optimist in that sense, I think it will lead to incredible discoveries and advancements — it makes coding infinitely easier. But AI is not our product thesis on our side.”

When it comes to streaming services, there’s a huge focus on churning out tools designed to make the listening experience more personalized, more convenient, and more interactive. Given the pace of this evolution, I find it difficult to envisage where streaming culture is headed — Zonoozy shared my uncertainty.

“In terms of streaming specifically, I don't know what's going to happen,” he admits. “The extreme levels of personalization to custom content made for you — I don't know where that line ends. Is it being personalised, or is it being generated for you?”

• Spotify is rumored to launch its own song ID tool
• Changes in the Android app were spotted, with references to 'Identify a song’, ‘listening’, and ‘analyzing’
• It could add a level of convenience when adding identified songs to a playlist, just like Apple Music's Shazam shortcut

There’s one thing that Spotify has over Apple Music, and that’s music discovery features, though the latter service has the edge when it comes to music recognition — but that could all change soon.

In a recent investigation from Android Authority, the outlet found lines of code in the latest version of the Spotify app which suggest the platform is working on its own song identification feature. Though this has only been found in Spotify’s Android app, we wouldn’t rule out the possibility of it launching on iOS.

As it is with every rumor, we’re taking this with a pinch of salt until more information surfaces, but Android Authority’s findings present some pretty convincing evidence, showing text that reads ‘Identify a song’, ‘listening’, and ‘analyzing’. It seems the feature will need access to your device’s microphone, and will display pop-ups when a song can’t be identified.

Essentially, it sounds like Spotify is developing its own in-house version of Shazam, which could act as a band-aid for many music fans out there who, like myself, rely on third-party music-recognition software to put titles to songs.

When Apple bought Shazam in 2018, it thrust the music-recognition platform right into the iOS experience. Instead of needing to use the standalone Shazam app, you can add the ‘Recognize Music’ tab to your iOS Control Center for easier access, and Shazam will be right there at your fingertips.

It also works wonders for quickly adding songs to your Apple Music library. When you Shazam a song, a pop-up reading ‘Add to Apple Music?’ appears and all of your tracks will be sent to your library. Until now, this level of convenience wasn't available for Spotify users.

Since Apple took ownership of Shazam, Apple Music and its users have greatly benefited, but listeners who use Spotify, Tidal, and the rest of the best music streaming services have been missing out. Not all was lost however; last year Shazam rolled out a feature where each song you identified using the app would be automatically added to a special playlist in your Spotify account titled ‘My Shazam Tracks’.

I have to say, this small but effective feature has become one of my most-used tools for keeping tabs on new music, but if you Shazam quite a lot of songs from different genres, it creates a very messy-looking playlist.

Even after my Shazamed songs have been added to ‘My Shazam Tracks’, I still go back into the playlist to individually move songs into my other playlists — which is why a native Spotify song ID tool would go a long way, and would be even better if you can add it to your iOS Control Center.

Just think about it: you’re out and about and a song starts playing which you know you’ve definitely heard before, but can’t remember for the life of you what it’s called or who sings it. A simple swipe down to the Control Center and a tap of a button gives you the song title in seconds, and then it directs you to your Spotify Library where you can add your recently-discovered song to a specific playlist.

We’ve reached out to Spotify for a comment, who replied with the following:

"We're always exploring ways to improve our product and deliver more value to users, but we don't comment on speculation around possible new features and don't have anything new to share at this time".

Most people will snag a new Apple Watch during Amazon Prime Day and then call it a day, but have you ever thought that your new wearable could benefit from some accessories?

We're quick to get the screen protectors and cases for our iPhones, but I feel that this attitude isn't applied to the best smartwatches as it is with smartphones. Now that we're deep into this year's Prime Day event, there are just as many deals on Apple Watch accessories as there are on the devices themselves.

• Browse the full Amazon Prime Day sale

One of the best accessories to get at a cheeky discount are watch straps, especially since Apple's own range is quite expensive. On a non-Prime Day, watch strap alternatives are actually reasonably priced, but during sales events they can drop to less than $10, or £10 if you're shopping in the UK. Portable power banks are also overlooked, and give you reason to no longer carry around your charging lead with you.

Today's best Apple Watch accessory deals in the US

Today's best Apple Watch accessory deals in the UK

More Prime Day deals in the US

• Amazon Devices: Fire Sticks & Echo from $18
• Amazon Haul: viral gadgets, tech & appliances from $1.99
• Apple: MacBooks, AirPods & AirTags from $29
• Beauty: 50% off toothbrushes & hair tools
• Cheap TVs: smart TVs from $69.99
• Garden: tools, mowers, planters from $24.99
• Headphones: 50% off Beats, Bose & Samsung
• Laptops: Apple, HP & Dell from $199
• Mattresses: Sealy, Serta & more from $186
• Patio: outdoor furniture, rugs & decor from $19.99
• Sports: 50% off fitness gear, treadmills & clothing
• Vacuums: Dyson, Shark & Bissell from $34

More Prime Day deals in the UK

• Amazon Prime: get a 30-day free trial
• Amazon Devices: Fire, Ring & Blink from £13.99
• Amazon Haul: up to 30% off
• Apple: up to 33% off AirPods & Apple Watch
• Appliances: up to 45% off Ninja & Tefal
• Beauty: up to 60% off Philips & Oral-B
• Essentials: household goods from £5
• Fans: from £20
• Fashion: up to 50% off
• Gaming: £90 off PlayStation 5
• Headphones: up to 50% off Beats & Sony
• Laptops: from £149
• Tablets: Samsung & Lenovo from £79.99
• Toys: up to 25% off Lego and Tonies
• TVs: from £129.99
• Vacuums: up to 40% off Shark & Roborock
• Wearables: up to 30% off Garmin & Oura

Amazon Prime Day is one of the best events for deals on home cooking appliances, including air fryers, which I turn to every time I lack the time or patience to use the oven.

If you love your air fryer just as much as I love mine, but think you could be getting more out of it, some of our highest-rated air fryers from our favorite brands are some of the star appliances in Amazon's monster sale — with the king of dual basket air fryers, Ninja, being one of them.

• Browse the full Amazon Prime Day sale

One of our five-star appliances, the Ninja Foodi Max Dual Zone air fryer, has dropped to £164.99 from £239.99 in the UK — an advanced air fryer for less than £170 is a rather nice sight to see. On the other hand, the equally good Ninja Crispi portable air fryer is now $152.99 down from $179.99 in the US, so there's something for everyone on both sides of the Atlantic.

If Ninja isn't the brand for you, fear not, there's a plethora of other trusted brands with discounted appliances — most notably the Instant Vortex Plus air fryer which you can grab for just $69.99 (was $149.99). I've been using this model for the past two years, and there's a reason why I've stuck with it.

Today's best dual basket air fryer deals in the US

Today's best dual basket air fryer deals in the UK

More Prime Day deals in the US

• Amazon Devices: Fire Sticks & Echo from $18
• Amazon Haul: viral gadgets, tech & appliances from $1.99
• Apple: MacBooks, AirPods & AirTags from $29
• Beauty: 50% off toothbrushes & hair tools
• Cheap TVs: smart TVs from $69.99
• Garden: tools, mowers, planters from $24.99
• Headphones: 50% off Beats, Bose & Samsung
• Laptops: Apple, HP & Dell from $199
• Mattresses: Sealy, Serta & more from $186
• Patio: outdoor furniture, rugs & decor from $19.99
• Sports: 50% off fitness gear, treadmills & clothing
• Vacuums: Dyson, Shark & Bissell from $34

More Prime Day deals in the UK

• Amazon Prime: get a 30-day free trial
• Amazon Devices: Fire, Ring & Blink from £13.99
• Amazon Haul: up to 30% off
• Apple: up to 33% off AirPods & Apple Watch
• Appliances: up to 45% off Ninja & Tefal
• Beauty: up to 60% off Philips & Oral-B
• Essentials: household goods from £5
• Fans: from £20
• Fashion: up to 50% off
• Gaming: £90 off PlayStation 5
• Headphones: up to 50% off Beats & Sony
• Laptops: from £149
• Tablets: Samsung & Lenovo from £79.99
• Toys: up to 25% off Lego and Tonies
• TVs: from £129.99
• Vacuums: up to 40% off Shark & Roborock
• Wearables: up to 30% off Garmin & Oura