Rakuten Mobile expanded the capabilities of its corporate generative AI service by incorporating Anthropic’s Claude model.
The Japanese operator is employing the model to boost the research and data analysis capabilities of Rakuten AI for Business, a shift it stated would help companies to make decisions.
Research capabilities cover collection and organisation of external information, a function Rakuten expects to help companies conduct market research, assess their competition and plan strategy.
The data analysis element involves assessing internal data to highlight trends and present the information in a comprehensible format. Rakuten expects the facility to help staff “without specialised data science backgrounds” with decision-making.
It explained the greater decision-making capability could hold benefits for departments including sales, planning and administration.
Anthropic’s model adds to existing OpenAI ChatGPT-5 functions available on Rakuten AI for Business covering meeting summaries, creating emails and project planning.
Rakuten emphasised its AI service is secure, with safeguards in place to prevent the technology accessing data without permission.
The post Rakuten adds Anthropic to business AI mix appeared first on Mobile World Live.
Rakuten Symphony CMO Geoff Hollingworth (pictured) told Mobile World Live (MWL) operators need to conduct a frank assessment about the type of business they want to pursue during an interview in which he predicted a greater number of non-traditional players would soon rattle the market.
Speaking as the company launched a report outlining its vision for how to push growth in the telecoms industry, the executive argued there is a “business model problem” rather than a technology one, with a need to “address how we make money”.
Estimating 95% of enquiries to the software and platform company had the end goal of cutting costs, Hollingworth noted this is due to operators not knowing “what else to do” and not believing the promise “future technologies” such as 6G would bring the cash in.
However, telecoms players “do understand we need to get operating costs down”, with companies set to “keep laying-off people to make sure we maintain a better margin and free cash flow”.
“You cannot reduce yourself out of a hole,” Hollingworth added. “That’s the problem the industry has, but there hasn’t been enough discussion on how” to drive growth.
Change.
In its report, the company offers three main strategies operators can pursue: being a “good utility business” with a cost structure more akin to other players in the field; building a wider offering including links to products and services offered by partners or affiliates; or becoming a platform provider, moving beyond basic wholesale to provide rounded capabilities to third parties focusing on specific market segments.
“All operators should decide what they want to be, then be really good at that,” the executive told MWL, noting there is a good business to be had in any of the three options if operators commit to one. However, he emphasised the status quo is not working.
“The industry hasn’t changed very much in the years its existed, it still measures itself on ARPU and churn. They are the two metrics everyone reports. Those two are great when you’re in a growth market, not a saturated one because suddenly every customer you take is from” someone else.
“Then what happens is you have a price driven landscape with no differentiation and no loyalty at all. You end up buying subs by offering a lower price to get the numbers up, while competitors are doing the same to you”.
Inability to generate the desired returns from the traditional telecoms market is a factor regularly cited by industry commentators and often acknowledged by operators in arguments calling for regulatory changes and more business-friendly policies.
I don’t think Elon Musk has put 10,000 satellites in the sky to be a support act to existing MNOs and business models
Geoff Hollingworth, CMO Rakuten Symphony
However, the Rakuten executive pointed to an increased urgency to address the situation due to the threat of emerging players.
Highlighting the MVNO launched in the UK by financial technology company Revolut as an example, he predicted more companies which “really focus on customer segments” would move into the market alongside potential future competitors using eSIM platforms or satellite connectivity.
“The reality is going to be the competitive landscape is going to become a lot more crowded for traditional operators,” Hollingworth said, speculating within this “I don’t think Elon Musk has put 10,000 satellites in the sky to be a support act to existing MNOs and business models”.
“I would advise anyone in the industry to at least consider he has some self-serving interest there and he’s not going to play by the traditional rules”.
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Rakuten Symphony appointed former Telefonica CTIO Enrique Blanco (pictured) as a strategic adviser, charging the experienced executive with helping guide the company’s technology and support its ongoing expansion across global markets.
Blanco was global CTIO at Telefonica from 2017 until 2025, having previously been CTO at the group. Towards the end of his stint at the operator he was a vocal supporter of the move to open and virtualised network infrastructure.
Rakuten highlighted the expert brought decades of experience in the telecoms industry, which would help it in a drive to accelerate operator network modernisation.
Part of the remit of the newly created role is to support adoption of AI-driven operations in the sector, with the ultimate aim of improving end user experience and achieving long term growth.
The vendor noted Blanco joins at a time when operators are upping investments in infrastructure and intelligence while being under pressure to improve returns and deliver better customer experiences.
These trends, it believes, are driving interest in software-based networks, automation and open ecosystems.
Rakuten Symphony president Sharad Sriwastawa said Blanco’s “insights and expertise will accelerate our work with like-minded service providers that want to build better networks for the future of connectivity. His experience will enable us to provide even greater support to operators as they move beyond network modernisation and embrace AI-driven business transformation”.
Blanco added: “The industry has made significant progress over the past decade as we’ve advanced to 5G and beyond, but operators still face many of the same challenges around complexity, cost and speed of innovation.”
Noting Rakuten’s willingness to “rethink” how networks are built and operated, he noted “open architectures, automation and cloud-native technologies give operators more flexibility to adapt their businesses and respond to changing customer expectations. I’m looking forward to helping shape that next stage of the industry’s evolution”.
The post Ex-Telefonica CTIO Blanco nabs Rakuten role appeared first on Mobile World Live.
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