Rumors about Apple's 2028 iPhone are already starting to circulate, offering an early look at how the company plans to evolve the iPhone's design, display, and cameras.


The 2028 device will follow the 20th anniversary iPhone, which is set to introduce a display that curves down around all four edges for a near borderless effect. Reports suggest the first version of that design will launch with some visible compromises, and that the 2028 model is where Apple intends to resolve them. As with all rumors this far out, the details remain subject to change.

Because the 2028 iPhone is expected to refine the anniversary design rather than replace it, it should carry over much of what defines the 2027 model. That includes the curved all-glass body with a display that wraps around all four edges, a crater-shaped light diffusion layer that keeps brightness uniform across the curved screen, and a potential shift to solid-state haptic buttons integrated into the frame.

Apple's goal of moving the Face ID system and front camera beneath the display for a front free of cutouts remains, and the 2028 model may stand a better chance of achieving an uninterrupted display if the technology is not ready in time for 2027. Here are the six key rumors about the 2028 iPhone:

• Refined curved-glass display: The 2028 iPhone is expected to use a more advanced version of the four-edge curved display debuting on the 2027 model. Where the anniversary iPhone is said to use a magnesium-silver alloy in its cathode layer, which can introduce image distortion and brightness loss in the curved areas, the 2028 model is reported to switch to more transparent indium zinc oxide cathodes. According to Korea's ETNews, the change should deliver less distortion, more even brightness, and fewer heat issues at the curved edges.


• Hole-Punch Dynamic Island: DSCC's Ross Young has said under-display ‌Face ID‌ is unlikely to be ready in time for 2027, meaning the 20th anniversary model may retain a Dynamic Island similar to the one on the iPhone 18 Pro. That would leave the 2028 iPhone as the more likely candidate to take the next step toward a cutout-free front, whether through an even smaller hole-punch or a move to place the ‌Face ID‌ system and front camera under the display.


• Narrower bezels: The move to indium zinc oxide cathodes is also expected to let Apple narrow the bezel further than on the 2027 anniversary model, bringing the design closer to a true all-screen front. It is one of several improvements ETNews attributes to the more transparent cathode material.


• Tandem OLED: Apple is reported to be weighing tandem OLED technology for the iPhone as early as 2028, having already adopted it on the M4 iPad Pro. The structure stacks two organic light-emitting layers for improved brightness, a longer lifespan, and better power efficiency than the single-layer panels used in current iPhones. LG Display is said to be promoting a "simplified tandem" approach that stacks two layers for the blue sub-pixel only, though the final decision rests with Apple.


• 'A22 Pro' chip: The high-end 2028 models are expected to move from the 2-nanometer process used in 2027 to a 1.4-nanometer "A22 Pro" chip. Bloomberg's Mark Gurman reported that the chip will be built on TSMC's A14 node, which is said to offer up to 15% better performance than a 2nm chip, or the same performance with 30% lower power draw. TSMC is expected to make the majority of the chips, though Apple is also apparently considering Intel for some of them.


• 200-megapixel telephoto camera: Apple is reported to have tested a 200-megapixel periscope telephoto sensor in prototypes, but the technology is unlikely to reach the iPhone before 2028, according to the leaker known as "Digital Chat Station." Morgan Stanley similarly reported that Apple is working to bring a 200-megapixel camera to the iPhone as soon as 2028. The higher resolution would capture greater detail and allow photos to be cropped further or reproduced at larger sizes without a loss of quality.

With the 2028 iPhone still around 26 months away, none of this is settled, and the further out a rumor sits, the more room there is for Apple's plans to change before the device reaches production. Still, rumors about the device are more relevant than they might first appear.

Anyone buying an iPhone 18 Pro this September on a common two-year upgrade cycle will be due their next iPhone in 2028, meaning this is the model many of this year's buyers will actually upgrade to. The picture forming now is an early look at what that upgrade could hold, and part of a longer redesign arc that begins with the 2027 anniversary model before reaching its more polished form the following year.
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The iPad Air has looked the same since 2020, making it the longest-running design in Apple's tablet lineup. There is a reasonable case that 2027 could be when that comes to an end.


Apple last gave the ‌iPad Air‌ a new enclosure in 2020, when the fourth-generation model introduced flat sides, an all-screen front, and Touch ID in the top button. The subsequent M1, M2, M3, and M4 updates were all internal with no design changes.

That could change next year. Apple is expected to move the iPad Air to OLED in early 2027, with Samsung Display supplying single-stack LTPS panels that sit below the tandem OLED in the iPad Pro on cost and brightness. The M5 chip is also rumored. That will form the largest change the product has had in years, and it comes as part of a wider OLED rollout that will eventually reach products like the iMac and MacBook Air.

The substantial upgrade would be a suitable candidate for a complete redesign. When the ‌iPad Pro‌ moved to ‌OLED‌ in 2024, Apple completely redesigned the device for the first time since 2018, introducing a substantially thinner chassis.

More strikingly, the iPad mini 8 is expected by October with a new design, an OLED display, a vibration-based speaker system that eliminates speaker holes, and a water-resistant casing that would be an iPad first.

The ‌iPad Air‌ and ‌iPad mini‌ have shared their design language since their introduction, with the mini most recently adopting the Air's look in 2021 and holding it through to the iPad mini 7. If the mini receives a new enclosure this year, the Air is the obvious candidate to bring over the same one next. It could be much like how the original ‌iPad mini‌ from 2012 set the design standard for the ‌iPad Air‌ just a year later.

There have been no specific rumors about an ‌iPad Air‌ redesign for next year, but if it does mirror the ‌iPad mini‌, the device could gain the same vibration-based speaker system, water-resistance, and more.
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After over a month of testing iOS 27, on this week's episode of The MacRumors Show we circle back to the beta and talk through our experiences with Siri AI, Liquid Glass refinements, and more.



‌iOS 27‌ is expected to launch this fall, bringing sweeping performance work across the system. Apple has cited more than 80 speed and efficiency improvements, with app launches up to 30 percent faster and AirDrop transfers up to 80 percent faster than on iOS 26. Animations, keyboard responsiveness, Home Screen page swapping, and App Library loading have all been sped up, and Apple says the improvements extend even to older iPhones like the iPhone 11.

The centerpiece of ‌iOS 27‌ is Siri AI, a substantially overhauled version of the assistant positioned as a rival to chatbots like Claude and ChatGPT. ‌Siri‌ AI can hold back-and-forth conversations, draw on personal context from Mail, Messages, Photos, and Files, and see what's on screen to answer follow-up questions. A new standalone Siri app houses ongoing conversations, while a "Search or Ask" interface, accessed via the Dynamic Island, has effectively replaced Spotlight as the default way to search the device and launch apps.

Liquid Glass, the translucent design language introduced in ‌iOS 26‌, has also been reworked. ‌iOS 27‌ adds a system-wide transparency slider in place of the binary "Clear" and "Tinted" toggle from iOS 26.1, letting users dial the effect anywhere between fully opaque and completely clear. Apple also improved how the material diffuses busy content behind it, addressing readability complaints that dogged the original rollout, and refreshed first-party app icons with additional Liquid Glass layering.

Elsewhere, Apple has leaned into contextual, on-device intelligence. For example, Call Context, a new Phone app feature, automatically surfaces relevant information, such as a flight confirmation number or order code pulled from Mail, when a user calls a business they've recently corresponded with. Apple says the feature works entirely on-device and looks only at who is being called, not at call audio, and it also appears on the Apple Watch during a call.

Calendar and Reminders now support natural language entry, letting users type something like "meeting at 2pm with Eric on July 14" and have the app suggest the date, time, and attendees automatically. Apple says ‌Siri‌ can handle more complex natural-language scheduling requests directly, including edits to recurring events.

The ‌Photos‌ app gains three generative editing tools grouped under an Apple Intelligence Tools section: an upgraded Clean Up, a new Extend tool, and Spatial Reframing. Clean Up now offers Fast, High Quality, and Auto modes for object removal and can reconstruct more complex backgrounds than before. Extend uses generative AI to fill in new content when a photo's borders are expanded, and is capped at a maximum of 25% per side. Spatial Reframing, which draws on the same spatial data used for Portrait mode, lets users shift a photo's apparent camera angle after it was taken.

The Shortcuts app has been rebuilt around a "Describe a Shortcut" interface, where ‌Apple Intelligence‌ assembles an entire automation from a plain-language description rather than requiring users to build workflows action by action manually. Safari picks up a similar natural-language approach with a new Create an Extension option for building custom browser extensions on the fly, automatic AI-driven tab organization by topic, and a "Notify Me" tool that monitors a webpage and alerts users when it changes, which is useful, Apple says, for tracking ticket sales or restocked products.

Image Playground has also been overhauled for ‌iOS 27‌, adding support for photorealistic image generation, edits to existing images via text descriptions, and additional aspect ratio options for wallpapers and Contact Posters.

‌iOS 27‌ is available now to developers and public beta testers, and Apple plans to release the software officially in September. The MacRumors Show has its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips.



You can also listen to ‌The MacRumors Show‌ on Apple Podcasts, Spotify, Overcast, or other podcast apps. You can also copy our RSS feed directly into your player.



If you haven't already listened to the previous episode of The MacRumors Show, catch up to hear our discussion about OpenAI's move into hardware and the trade secret lawsuit Apple filed against the company earlier this month.

Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Kayci Lacob, Kevin Nether, John Gruber, Mark Gurman, Jon Prosser, Luke Miani, Matthew Cassinelli, Brian Tong, Quinn Nelson, Jared Nelson, Eli Hodapp, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Sam Kohl, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.

‌The MacRumors Show‌ is on X @MacRumorsShow, so be sure to give us a follow to keep up with the podcast. You can also email us at podcast@macrumors.com or head over to The MacRumors Show forum thread. Remember to rate and review the podcast, and let us know what subjects and guests you would like to see in the future.
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The touchscreen and the OLED panel have dominated discussion about Apple's next high-end laptop, but the redesign wrapped around them may prove to be an equally consequential change, largely because it is not expected to stay unique to the machine for long.


Bloomberg's Mark Gurman last week laid out Apple's plan to refresh every Mac it sells over the next two years. In the report, he mentioned that the entry-level 14-inch MacBook Pro due in 2027, reportedly code-named K104, is said to resemble the design of the high-end K114 and K116 machines while using a standard M7 chip. The design debuting on the rumored "MacBook Ultra" would therefore reach a considerably cheaper Mac within roughly a year of launch, a pattern first reported at the start of July.

Apple last redesigned the MacBook Pro in 2021 alongside the introduction of the M1 Pro and M1 Max chips, and that overhaul ran in the opposite direction to this one. The machine grew thicker and heavier, and Apple restored the HDMI port, the SD card slot, and MagSafe charging that it had stripped out in the preceding generation. Five years on, the company is apparently trying to reverse the thickness.

The chassis is expected to be noticeably thinner and lighter. Swapping a mini-LED backlight for a hybrid OLED stack removes an entire physical layer from the lid, since ‌OLED‌ pixels emit their own light. There has so far been no indication that Apple intends to sacrifice ports to find the rest of the millimeters, which is just as well given how poorly that went last time.

The front of the machine is where the change should be most obvious. The notch is expected to disappear in favor of a much smaller hole-punch camera, a change first indicated on a roadmap from research firm Omdia and since corroborated by Bloomberg. The cutout is said to be pill-shaped, paving the way for an interactive Dynamic Island that expands contextually in the way it does on the iPhone.

Whether the screens themselves will grow is less settled. Omdia claimed that Samsung Display will supply 14.3-inch and 16.3-inch panels, marginally larger than the 14.2-inch and 16.2-inch displays on current models, which would imply slimmer bezels wrapped around a slightly bigger screen. A February report from Bloomberg, however, indicated that screen sizes were not expected to change, but that rumor may not have accounted for a slight reduction in bezels.

Apple is said to be fitting a reinforced hinge so the display does not wobble when tapped, but it is not clear if this will result in any external visual changes. Gurman described the approach to touch as "touch-friendly, not touch-first."

What will become of the high-end ‌MacBook Pro‌ is still a loose thread. Gurman's roadmap lists a high-end 14-inch and 16-inch "MacBook" without the Pro suffix, and no separate high-end ‌MacBook Pro‌ sits alongside it, though that phrasing is hard to lean on when the exact branding itself is unresolved. The new MacBook "Ultra" could replace the current M5 Pro and M5 Max models outright at a higher price point or arrive above them as a genuinely new tier while they stay on sale.

If the high-end ‌MacBook Pro‌ gains Apple's next-generation M7 Pro and M7 Max chips in late 2027, considering that the entry-level M7 model will gain the MacBook Ultra's design in the first half of that year, it seems inevitable that the high-end machines will follow, meaning that all five of Apple's most powerful laptops will share the same overall design.
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Apple's first high-end MacBook redesign in five years is expected to arrive in the near future, bringing a run of firsts to the Mac.


Bloomberg's Mark Gurman expects the laptop to arrive between late 2026 and early 2027, with the later window now looking more likely owing to the global memory chip shortage. Analyst Ming-Chi Kuo expects mass production to begin by late 2026.

Apple last redesigned the MacBook Pro in 2021 with the M1 Pro and M1 Max models, so this would be its first new high-end laptop design in at least five years. Here is everything rumored about the device so far:

• "MacBook Ultra" branding: Apple has reportedly decided to market two new "Ultra" products over the next year, the foldable iPhone and this laptop, which would establish a tier above the ‌MacBook Pro‌ for the first time. The name is not confirmed and Apple theoretically could still use "‌MacBook Pro‌" branding, but for now, "MacBook Ultra" seems highly likely.


• OLED display: The ‌MacBook Ultra‌ is expected to be the first Mac with an OLED display, replacing the mini-LED backlighting used in current ‌MacBook Pro‌ models. It should deliver richer colors, a higher contrast ratio with true blacks, greater brightness, and improved power efficiency, since individual pixels switch off rather than dim. The laptop will reportedly use hybrid OLED technology combining an oxide TFT backplane with a tandem two-stack ‌OLED‌ structure, the same approach used in the iPad Pro, offering a longer panel lifespan.


• Touch screen: The device is expected to be the first Mac to support touch input directly on the display, ending years of Apple resistance to the idea. Kuo first claimed the panel would support touch, Gurman corroborated it, and the Weibo leaker known as "Instant Digital" says the feature is now confirmed. Apple is apparently not positioning the machine as a touch-first device like the iPad, instead letting customers move between touch, trackpad, and keyboard interchangeably, in what Gurman describes as "touch-friendly, not touch-first." The laptop is said to remain a conventional clamshell, with the keyboard and trackpad retained and no detachable or convertible design.


• Touch-optimized macOS: Apple is reportedly reworking macOS so that controls adapt to the input method being used. Tapping a menu bar item would apparently surface a larger set of touch-optimized controls, and the system is said to gain iPad-style gestures including pinch-to-zoom and fast scrolling. Touch-based options would be integrated throughout the operating system rather than confined to a handful of apps.


• Reinforced hinge: Apple likely plans to add a reinforced hinge so the display does not wobble when it is tapped. The current ‌MacBook Pro‌ hinge moves easily and does not tilt especially far back, both of which could be a problem on a machine designed to be prodded.


• Hole-punch camera: The "notch" is expected to disappear, replaced by a far smaller hole-punch camera at the top of the display. The change was first indicated by a roadmap from research firm Omdia and has since been corroborated by Bloomberg. Losing the notch would add visible screen area and free up the menu bar space it currently intrudes upon, taking the design a step closer to an uninterrupted, edge-to-edge display.


• Dynamic Island: The cutout is expected to digitally expand into an iPhone-style Dynamic Island. It would be interactive and expand contextually based on the app or Mac feature in use, surfacing items such as Siri, low battery alerts, and AirPods connection indicators in the area surrounding the camera.


• M5 Pro and M5 Max chips: The laptop is now expected to ship with the existing M5 Pro and M5 Max chips already found in the current ‌MacBook Pro‌, rather than the "M6 Pro" and "M6 Max." Apple has apparently scrapped the M6 Pro and M6 Max altogether, accelerating instead to M7 Pro and M7 Max chips said to be optimized for intensive AI workloads with upgraded neural accelerators, graphics improvements, and increased memory bandwidth. A second-generation model with those chips is reportedly planned for late 2027.


• Thinner design: The ‌MacBook Ultra‌ is expected to be noticeably thinner and lighter than the current ‌MacBook Pro‌. Moving away from mini-LED backlighting should itself help slim down the lid. There has so far been no indication that Apple intends to remove ports such as HDMI, MagSafe, or the SD card slot to achieve it, which was a deeply unpopular decision the last time around.


• Two display sizes: The laptop is expected to be offered in both 14-inch and 16-inch sizes, mirroring the current ‌MacBook Pro‌ lineup, with the two models reportedly code-named K114 and K116.


• Slimmer bezels: Research firm Omdia claims Samsung Display will supply 14.3-inch and 16.3-inch panels, marginally larger than the 14.2-inch and 16.2-inch screens on current models, which would suggest thinner bezels around a slightly bigger display. A February report from Bloomberg indicated that overall screen sizes are not expected to change compared to the ‌MacBook Pro‌.


• Built-in cellular: Apple has reportedly at least considered built-in cellular connectivity for future Macs, which would be a first for the platform. If the plan goes ahead, the ‌MacBook Ultra‌ would likely use Apple's existing C1X modem or its next-generation C2 modem for 5G and LTE. This is seemingly the most uncertain feature on this list.

There are already signs of the touchscreen MacBook in Apple's software. macOS 27 Golden Gate hints at the machine in at least three ways: it adds direct touch input to Sidecar, allowing users to tap and interact with macOS elements with a finger on an ‌iPad‌; it introduces iPhone-style pull-to-refresh across apps including Safari, Mail, News, Podcasts, and Calendar; and its new "Search or Ask" ‌Siri‌ interface in Spotlight adopts a dark, pill-shaped design that would sit naturally around a Dynamic Island.

There is some awkwardness for buyers. The first ‌MacBook Ultra‌ looks set to pair Apple's most ambitious Mac redesign in years with silicon that has already been on sale for months, but a successor with much more advanced chips could follow less than a year later.

Pricing is the remaining unknown, but it is likely to be high. Apple raised prices across its Mac lineup in June, and the 14-inch ‌MacBook Pro‌ now starts at $1,999, rising to $2,499 with the M5 Pro chip, while the 16-inch model starts at $2,999. The ‌MacBook Ultra‌ is expected to sit above all of them.
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This week's episode of The MacRumors Show covers OpenAI's move into hardware and the trade secret lawsuit Apple filed against the company earlier this month.


Apple sued OpenAI in the Northern District of California on July 10, alleging a months-long scheme to obtain confidential information about unreleased products. The complaint centers on OpenAI chief hardware officer Tang Tan, a 24-year Apple veteran who previously led iPhone product design, and former Apple electrical engineer Chang Liu. Apple claims Tan coached recruits on evading its exit-interview security procedures and told at least one employee to bring hardware components to an interview, and that OpenAI persuaded a supplier to apply a proprietary metal-finishing technique to an OpenAI device by falsely stating it had Apple's permission. The filing describes OpenAI's hardware business as "rotten to its core."

The suit follows a souring of the 2024 partnership that brought ChatGPT to Siri, with OpenAI itself weighing legal options against Apple in May. More than 400 former Apple employees now work at OpenAI, including Vision Products Group leader Paul Meade, and former design chief Jony Ive leads design on the hardware lineup through LoveFrom after OpenAI's $6.5 billion acquisition of his startup io Products. Apple has countered with retention bonuses of up to $400,000 and has now sent legal preservation letters to around 40 former employees, suggesting it believes the alleged misappropriation goes beyond those named. OpenAI says it has "no interest in other companies' trade secrets."

Bloomberg's Mark Gurman argues the case is already causing damage ahead of any ruling, deterring Apple engineers from interviewing at OpenAI and making Asian suppliers wary of deepening ties with the company. Ive is not named in the complaint, which Gurman believes was deliberate given Apple's relationship with io Products investor Laurene Powell Jobs.

OpenAI's first device, teased for months by Ive and CEO Sam Altman, is believed to be a portable, screenless smart speaker that is now expected in early 2027 at $200 to $300. Powered by ChatGPT and GPT-Live, it has a rechargeable battery so it can be carried between rooms, a camera for understanding its surroundings, and motorized elements that move on their own to give a sense that the device is alive. OpenAI reportedly does not regard the HomePod or HomePod mini as comparable, and people familiar with the project told Bloomberg the device is unlike anything Apple sells, making infringement unlikely. Apple's own smart home hub is the closest analogue.

Further out, supply chain analyst Ming-Chi Kuo reported that OpenAI is developing an "AI agent phone" built around a continuous, context-aware interface rather than individual apps, with the company controlling both the operating system and the hardware. Kuo has since revised his mass production expectation from 2028 to the first half of 2027, projecting combined 2027 and 2028 shipments of around 30 million units. The device is rumored to be a direct iPhone rival.

The MacRumors Show has its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips.



You can also listen to ‌The MacRumors Show‌ on Apple Podcasts, Spotify, Overcast, or other podcast apps. You can also copy our RSS feed directly into your player.



If you haven't already listened to the previous episode of The MacRumors Show, catch up to hear our discussion where we look ahead to the 20th anniversary iPhone, the radically redesigned model that Apple is expected to launch in 2027.

Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Kayci Lacob, Kevin Nether, John Gruber, Mark Gurman, Jon Prosser, Luke Miani, Matthew Cassinelli, Brian Tong, Quinn Nelson, Jared Nelson, Eli Hodapp, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Sam Kohl, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.

‌The MacRumors Show‌ is on X @MacRumorsShow, so be sure to give us a follow to keep up with the podcast. You can also email us at podcast@macrumors.com or head over to The MacRumors Show forum thread. Remember to rate and review the podcast, and let us know what subjects and guests you would like to see in the future.
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Meta today announced Facebook Verified, a free badge designed to confirm that a Facebook profile belongs to a real person rather than an AI-generated fake.


The feature uses a selfie-based verification process: users record a short video selfie, which ‌Meta‌ checks against their existing profile photos to confirm a match. ‌Meta‌ says the process is free and typically takes just a few minutes to complete, though accounts must meet the company's trust and safety standards to qualify.

Facebook Verified is limited to users 18 and older who are in good standing with ‌Meta‌'s Community Standards around fraud, scams, and deceptive practices, and who show no evidence of inauthentic behavior. The badge is not available for Pages or ProMode accounts, positioning it squarely as a personal-profile feature rather than one aimed at creators or businesses.

Once verified, the badge will appear on Marketplace, Dating, Groups, and Profile, with ‌Meta‌ planning to extend it to Feed posts over time. There is no subscription fee for the feature, and the badge carries across the platform once a user has completed the one-time verification process.

The launch is separate from ‌Meta‌ Verified, the company's existing paid subscription that bundles a verified badge with extras like impersonation protection and direct account support. Facebook Verified is free and narrower in scope, aimed specifically at signaling humanity rather than offering premium account features.

Facebook Verified is rolling out in phases, starting in select markets, with ‌Meta‌ planning to expand availability globally over time.
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iPhone owners are sticking with the platform at a higher rate than a year ago, with new research firm CIRP putting iPhone loyalty at 87% for the first quarter of 2026.


CIRP's latest quarterly survey found that just 12% of new iPhone buyers in the March quarter had come over from an Android phone, with the remaining 1% arriving from a feature phone, a different smartphone platform, or buying a smartphone for the first time. That puts loyalty three percentage points above the same quarter a year earlier, when 14% of buyers switched from Android and the overall loyalty figure sat at 84%.

The firm has been tracking this movement for years by asking iPhone buyers what device they owned right before their purchase, among other questions about how they shop. Across the periods it measured recently, the share of buyers coming from Android has held in a fairly narrow 11% to 15% band, a much smaller pool of switchers than in the iPhone's early years, when Apple was still expanding beyond AT&T to other U.S. carriers and picking up large numbers of new users in the process.

The trend held steady in early 2024 too, when 13% of buyers arrived from Android and loyalty came in at 85%. CIRP's numbers suggest the bulk of smartphone owners settled on a platform long ago, and only a small slice change sides each year. This is a pattern other recent surveys have pointed to as well, even if their methodology and figures differ from CIRP's.

Apple will roll out Siri AI, its overhauled AI assistant, in iOS 27 later this year, which could help retain existing iPhone owners. Attracting Android converts is a separate challenge, though Apple's upcoming foldable iPhone will introduce a new form factor that may appeal to some existing Android foldable owners.
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This week's episode of The MacRumors Show looks ahead to the 20th anniversary iPhone, the radically redesigned model that Apple is expected to launch in 2027.



Apple's plans for the device's name remain unclear. The company skipped "iPhone 9" and moved straight to the iPhone X for the device's 10th anniversary in 2017, and it is widely expected to skip "iPhone 19" in the same way. Rumors have referred to the 2027 models as both the "iPhone 20" and the "iPhone XX" as placeholder names, and it is still possible that they will sit above the iPhone 18 Pro and 18 Pro Max as a separate, higher-tier directly, even though they are more likely to replace them as usual. Apple has reset iPhone branding before with the iPhone Air, whose successor is expected to be the iPhone Air 2.

The 2027 iPhone is rumored to be the biggest redesign since the iPhone X. Apple is reportedly aiming for a near bezel-less design with curved glass that wraps around all four edges and a return to a glass back, in line with the single slab of glass that former design chief Jony Ive long described as a goal. The frame is said to be a thin polished band, potentially in a material other than the aluminum used on Apple's straight-edged models, with the display curving onto the sides rather than following one consistent curve.

Displays that curve down the sides can be prone to accidental touches, an issue seen on earlier Android handsets with waterfall edges, though Apple is expected to engineer the device to work with a case. The extent of the curvature, and how far the display appears to refract at the edges, is not yet clear.

Apple reportedly wants a front with no cutouts, but some of the under-display technology is unlikely to be ready in time, meaning some form of front-facing cutout is expected to persist. Current reporting points to a gradually shrinking Dynamic Island, Face ID components moving beneath the panel, and an under-display camera arriving last, since image quality still degrades when a lens sits behind the display.

Apple is also rumored to be revisiting solid-state haptic buttons, reviving the "Project Bongo" effort that reached prototype hardware years ago before being shelved. Reports have cited several potential motivations, including a cleaner frame with no moving parts, a reduction in the mechanical button failures that account for many AppleCare repairs, and additional internal space for a larger battery or additional haptic engine.

Apple is reported to be developing a custom image sensor that would replace the Sony sensors currently used across the iPhone lineup, following the company's move to bring its silicon, modem, Wi-Fi, and Bluetooth chips in-house. The rear camera plateau is likely to remain, owing to the space required by the folded optics used for the telephoto lens.

The anniversary models are expected to share a second-generation 2-nanometer A21 chip, along with efficiency gains and a newer Apple modem. A 6,000mAh battery has appeared in some rumors, though it is unclear whether that figure is based on supply chain information.

Reverse wireless charging appeared in the same report and would let the iPhone top up accessories such as AirPods or an Apple Watch. The underlying hardware is already present, since iPhones can charge a MagSafe battery pack through their wireless coil, but Apple has never enabled the capability for other devices, a feature Samsung has offered on its phones for several years. Its viability on the anniversary model may depend on the larger battery and efficiency gains rumored for the device, given how much charge reverse wireless charging draws from the handset itself.

This year's ‌iPhone 18 Pro‌ models are rumored to be a more modest update, with the larger redesign reserved for the 20th anniversary model. It is expected to arrive in the fall of 2027, following the iPhone 18, iPhone 18e, and ‌iPhone Air‌ 2 in the spring. The MacRumors Show has its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips.



You can also listen to ‌The MacRumors Show‌ on Apple Podcasts, Spotify, Overcast, or other podcast apps. You can also copy our RSS feed directly into your player.



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A San Francisco City Attorney has sent cease-and-desist letters to Apple and Google demanding the removal of 13 AI "face-swap" apps that can generate nonconsensual nude images, according to WIRED.


The letters, sent on Thursday, target eight apps on the App Store and five on the Play Store that market themselves as face-swapping tools but are used to "undress" photos of real people. The attorney's office wants both companies to cut ties with the developers and stop taking a cut of in-app payments, arguing they are effectively "aiding and abetting" the sale of explicit deepfake images. The attorney called the practice "illegal, harmful, and completely unacceptable" and believes Apple and Google have collected millions in fees from the apps.

Both companies have developer rules against pornography and have removed batches of nudify apps in the past after being flagged by researchers. A Google spokesperson told WIRED that the company has deleted "hundreds" of apps with nudifying features for policy violations, including the five named in the letters. In June, it emerged that Apple had already tightened its ‌App Store‌ guideline language on developer responsibility for pornographic content.

Update: Apple told MacRumors that it takes reports of apps against its guidelines seriously. Apple applies App Review Guidelines to all developers, which include specific provisions to prohibit overtly sexual or pornographic content. As such, "nudificiation" apps are against its guidelines and the company has proactively rejected and removed many such apps, including when they have been flagged by users.

The App Store was designed to be a safe and trusted place for users, and we have always strictly prohibited apps designed to generate, distribute, or consume pornography. "Nudification" apps are against our App Review Guidelines and we have proactively rejected many of these apps and removed many others, including when users have flagged them via our reporting tools. We have removed three of the apps in question and are in the process of terminating their developer accounts from our program. We are in contact with four others that need to address policy violations or risk being removed as well.

Users can go to reportaproblem.apple.com to report illegal, offensive, or abusive content, as well as scam or fraud on the ‌App Store‌.
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