Sarah Perez:

This week, Apple announced a series of discovery features that will personalize app recommendations based on users’ interests and behavior, providing a new way for developers to have their app discovered.

At Apple’s Worldwide Developers Conference (WWDC), the iPhone maker introduced Personalized Collections in the App Store, which will showcase recommendations tailored to the individual. These will also include new “App Notes” that explain why the specific apps were recommended to you. Starting this week, you’ll find these new personalized suggestions in various places in the App Store, including the Apps or Games tab or on the Search tab.

Mysk:

Now Apple is putting the extensive identifiable analytics they collect in the App Store in action. They record every tap and there’s no way to turn it off.

They can even calculate your typing speed.

[…]

If you don’t like Apple Music privacy options, you can stream music from Spotify. But where else can you download apps on the iPhone?

The data is associated with your account and unencrypted.

Previously:

• No Siri AI in EU
• App Store Search Queries Appear to Violate Data Minimization Practices
• Keeping Your Data From Apple Is Harder Than Expected
• Lawsuits Over Apple Analytics Switch
• Analytics in Apple Apps
• Requesting Your Personal Data From Apple

Update (2026-06-17): Mysk:

The screenshot in the sub-post was taken from a CSV file you get when requesting your data from Apple. It’s called “App Store Click Activity.” Every event contains 110 attributes 🤯

In this PDF, Apple describes the data points collected in this category.

I requested my own data yesterday but am still waiting for Apple to prepare it.

Mysk:

There’s an ongoing class action lawsuit against Apple related to this. In iOS 26, Apple added an option to “reset” the identifier associated with “usage statistics,” but we haven’t seen any effect for this option. The analytics are still identifiable and linked to the user.

See also: John Gruber, Thom Holwerda, MacRumors.

Update (2026-06-19): Mysk:

It is not only about recording your typing skills in the search field, the App Store app even reports how much time you spend on every part of an app description as you scroll, hence recording your reading skills 🙃.

Apple also forces iOS to open any App Store link in the App Store app, and that will immediately log a detailed event that user XYZ has viewed that particular app as well as the referrer.

[…]

This data collection is not new. Apple has been doing it at least since iOS 14 when we discovered it. All data collected is NOT anonymous. The data is associated with your Apple ID. This means that given a court order, Apple has to hand this data to law enforcement.

Mysk:

Just for fun, I generated a 1000-character text and pasted it in the search field in the App Store. Well, the analytics captured the entire text, linked it to my ID and sent it to Apple, before even pushing “enter”. Now imagine you accidentally paste something private in there🙃

Update (2026-06-23): I received my own personal data from Apple and can confirm that it does include my timestamped App Store search queries.

Nesta terça-feira, confira e aproveite a nossa seleção de promoções na App Store!

Nosso destaque do dia fica por conta de Labyrinth City, um jogo de aventura e quebra‑cabeças que se destaca imediatamente pelo seu visual encantador, inspirado nos livros ilustrados “Pierre the Maze Detective”.

Cada fase funciona como um grande labirinto interativo, repleto de personagens, objetos tocáveis e pequenos segredos que enriquecem a exploração. A ambientação colorida e detalhada nos remete a uma pegada de Onde Está Wally?, criando uma experiência que mistura nostalgia e modernidade.

A jogabilidade é simples, mas envolvente: o jogador controla o detetive Pierre enquanto persegue o vilão Mr. X, que roubou a Pedra do Labirinto e espalhou o caos pela cidade. A cada nova fase, os desafios vão ficando mais complexos, exigindo mais atenção aos detalhes e paciência na busca das pistas, itens colecionáveis e caminhos.

Confira um trailer:

Aproveite a oferta e boa investigação diversão! 🕵️‍♂️

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Abaixo outros jogos/apps que, juntos, somam mais de R$70 em descontos:

Jogos

RPG ¹Role-playing game, ou jogo de interpretação de papéis. da franquia “Star Wars”.

Puzzles.

Aplicativos

Escaneie e copie textos.

Para meditação.

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Aproveite as ofertas e até amanhã! Vale lembrar que as ofertas são sempre por tempo limitado, então é bom correr. 🚀

Notas de rodapé

• 1
  Role-playing game, ou jogo de interpretação de papéis.

Fechando a semana com a nossa tradicional seleção de promoções na App Store para esta sexta-feira!

Canon: Chord Composer, desenvolvido por Dylan Shade, destaca-se como uma ferramenta de composição extremamente intuitiva e inspiradora — e, por isso, é o nosso destaque do dia.

O app combina três modos de criação (Instant Inspiration, Intelligent Discovery e Total Control), permitindo desde progressões totalmente aleatórias até construções manuais detalhadas.

A interface, limpa e direta, facilita a experimentação dos acordes de diferentes estilos (jazz, guitarra, piano, ukulele) e a audição de tudo com reprodução realista, seja você um músico profissional ou apenas um entusiasta no assunto.

Desbloqueie sua criatividade musical! Aproveite a oferta!

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Abaixo outros jogos/apps que, juntos, somam quase R$60 em descontos:

Jogos

Jogo de aventura e estratégia.

Sons animais.

Aplicativos

Acompanhe a Estação Espacial Internacional.

Utilitário para acompanhar o sol.

Utilitário de chuvas.

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Aproveite as ofertas e tenha um excelente final de semana! Vale lembrar que as ofertas são sempre por tempo limitado, então é bom correr. 🏎️

I can’t recall the last time I was truly excited about a mouse. I primarily use a trackpad whether I’m at my desk or using a laptop. The trouble with a trackpad-only setup, though, is that I sometimes wind up with wrist and elbow pain. That’s why I keep a Logitech MX Master 4 mouse on my desk to balance out the stress on my arms.

But that only works if I’m at my desk. More and more, I’ve been turning to a MacBook Pro for working away from my desk at home or elsewhere. Those locations are always less ergonomic than sitting at my desk, causing wrist and elbow pain more quickly. Still, I’ve never made it a habit to bring a mouse with me, especially when I’m away from home, because it’s more than I want to carry – that is, until Logitech’s latest mouse, the Mobi Fold, came along.

The Logitech Mobi Fold is an impossibly small mouse that folds completely in half, reducing its footprint to about ⅓ the size of my iPhone 17 Pro Max and about twice its thickness. Unfolded, it’s close to the length of the MX Master 4 but narrower. The Mobi Fold is impressively full-featured, too, making it an excellent all-around travel mouse worth taking a closer look at.

I’ve been testing the Mobi Fold for about a month, and my favorite thing to do with it is fold it up, show it to someone, and ask them to guess what it is. No one has guessed correctly because a folding mouse just isn’t a thing most people have encountered before. Instead, the most common guess is that the Mobi Fold is a small battery for charging an iPhone, until I unfold it and the shape becomes more familiar.

The Mobi Fold is powered by a rechargeable battery that Logitech says lasts for up to 33 days (and up to 22 hours on a one-minute quick charge). The device also turns itself on and off automatically when unfolded and folded, which I love. Plus, the Mobi Fold can connect to up to three devices, and it supports both Bluetooth connections and Logitech’s Bolt dongle (sold separately).

The Mobi Fold’s surface is a soft-touch plastic that feels comfortable in your hand, and it has three buttons arrayed across the front. The middle button doubles as a trackpad, allowing you to drag a finger across its surface to scroll and perform gestures like a double tap for zooming in and out of a webpage.

By default, tapping the front of the middle button navigates forward, while tapping the back navigates back in a browser. However, as with other Logitech mice, you can program the Mobi Fold’s buttons and gestures to:

• perform different actions depending on the app you’re using,
• control system settings like brightness and volume,
• perform macro-like smart actions, and
• display the Logitech Actions Ring, a customizable set of actions that are overlayed on your work environment.

That’s a lot of customization for a diminutive mouse, which I appreciate. However, because the Mobi Fold is typically my “long work sessions at the coffee shop” mouse, I’ve found that all I really need is its traditional point-and-click functionality.

Ultimately, the Mobi Fold isn’t going to replace the MX Master 4 sitting on my desk, but it’s not meant to. I’ve fallen for the Mobi Fold just the same because its compact size and light weight make it a no-brainer to carry with me. I’ve also been pleasantly surprised at just how comfortable the Mobi Fold is to use, unfolding into a sturdy, angular shape that feels good in hand, unlike, say, Apple’s shallower Magic Mouse.

As a result, I really can’t recommend the Mobi Fold enough for on-the-go use with a Mac laptop or iPad. The combination of features in such a small, portable package sets it apart from every other mouse I’ve used and makes it well worth its $79.99 price tag.

The Mobi Fold is available in Graphite, Lilac, Off White, and Sand colors, both directly from Logitech and from Amazon.