By Erica McNamee of NASA’s Goddard Space Flight Center in Greenbelt, MD
As a kid, you were always taught to hold tight to balloons—tie them around your wrist, even, to keep them close. This week, a group of a dozen undergraduate students participating in NASA’s 2026 Student Airborne Research Program (SARP), unlearned old balloon-wrangling habits—and let go.
Their purpose: to collect data about the atmosphere with the help of a weather balloon. For this fieldwork day, in a windy area on the Texas Gulf Coast, the group released an ozonesonde, a small instrument attached to a weather balloon that measures ozone concentrations as it rises through the atmosphere.
“I’ve never done any atmospheric fieldwork outside like this, so this has been an awesome new opportunity for me,” said Marin Stevens, SARP intern and chemistry student from the University of Colorado at Colorado Springs.
With the support of program mentors and faculty, and aboard the University of Houston’s Mobile Air Quality Laboratory (MAQL), the SARP interns participated in every step of the process.
The Mobile Air Quality Laboratory (MAQL) stands ready for some fieldwork.
NASA/Erica McNamee
Let’s set the scene: About 45 minutes away from this year’s SARP home base at the Lone Star Flight Museum in Houston, the MAQL drove down the Texas City Dike, a long strip of land jutting into the Texas Gulf Coast—an open space perfect for releasing the weather balloon. Among the 45 total students in the program, this group was assigned to meet the mobile lab at the balloon release location at 8 a.m. Central Time, just after a rainstorm rolled through.
Inside the lab, the students prepared ozonesondes for takeoff, completing the final steps that include measuring and pipetting cathode and anode solutions into the instrument cells attached to the sensor and testing each instrument’s response and baseline.
Outside the mobile laboratory, gusts of wind made it difficult to keep the balloon still while it was being filled with helium. Four students donned leather gloves to minimize oils from their fingers touching the balloon, which can make it pop faster after deployment. They wrangled the balloon while faculty advisor Travis Griggs, instructional assistant professor of atmospheric science from the University of Houston, filled it.
SARP students prepare the weather balloon for takeoff by filling it up with helium, while making sure it doesn’t pop or fly away.
NASA/Sofie Bates
Five students worked together to keep the balloon from flying away as they strung it to the ozonesonde, protected in a small foam container.
After confirming the launch location, time, and expected flight path with the Federal Aviation Administration (just a phone call away), it was time to set the weather instrument free.
Even though it’s hard to see, there’s a tiny dot up in the sky—that’s the weather balloon! These students are admiring their work, watching their science experiment float up into the atmosphere to collect data.
NASA/Sofie Bates
“It was like a fight to stay on the ground, with the balloon whipping around in the wind,” said Zayna Haider, SARP intern and atmospheric and climate science student from the University of Washington. “It just flew away as soon as we let it go.”
But the work had only just begun. The students huddled back inside the MAQL, monitoring data as long as the balloon kept sending it—until it popped or landed, whichever came first. Throughout the day, they repeated this process with two other balloons.
Students inside the Mobile Air Quality Laboratory reviewed the data from the weather balloon they had just launched.
NASA/Erica McNamee
This day gave many SARP participants, just starting their science careers, their first glimpse at hands-on fieldwork that reached the edges of the atmosphere. Next, they would use this data and what they learned from the experience for their end-of-internship research presentation.
“This is beyond what I ever thought it could be,” Stevens said. “I’m super excited for the next seven weeks.”
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For the past few days, I’ve been immersed in Google’s latest vision of the future — an AI-infused dashboard that taps into info from all of your Google app activity and then uses that data to cook up a series of daily “stories” designed to “connect you with what matters.”
And — believe me, I don’t say this lightly — the experience of interacting with this system has me longing more than ever for the past.
I won’t beat around the bush: Using the app really has been an eye-opening, enlightening experience for me. Just not in the way that Google had presumably wanted.
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Google Dreambeans and the next phase of AI
In many ways, Dreambeans feels like the ultimate example of everything Google’s been gunning for — and AI in general has been building up to — over the past several years.
With your permission, the app accesses your ongoing activity data from Google Workspace (including such services as Gmail, Google Calendar, and Google Drive) along with Google Search, Google Photos, and YouTube to create an evolving profile of your life and interests. That means everything from who you email to what’s on your agenda, what you’re writing or saving files about, and what sorts of subjects you’re searching for, videos you’re watching, and activities you and your friends, family, and other associates are appearing in throughout photos (and even how you all look in those photos) gets constantly analyzed and processed and used as fodder for a personalized feed that updates a few times a day.
On the surface, it sounds a little like Google Now — the excellent and all-too-short-lived proactive intelligence feature Google added into Android for a while back around 2012.
In practice, though, lemme tell ya: It feels dramatically different. Whereas Google Now felt almost magical in its ability to anticipate what you needed before you ever asked for it — with proactive cards on things like flight statuses based on itineraries in your inbox or flight-related searches you’d performed, traffic alerts based on your typical daily routes or appointments in your agenda, and links to maps for businesses you’d been researching — Dreambeans takes those same basic concepts to a whole other level that ends up feeling creepy and invasive, both in the info it’s offering and in the way it’s presenting it.
And, more broadly, it feels indicative of the way AI is heading in general — not just with this one app or with Google but across the industry and in a style that I think most people are increasingly finding off-putting and will only find ever more intrusive in time.
Now, let’s be clear: I’m no technophobe. Far from it: I love clever tech creations and thoughtful new touches that make our lives easier. Heck, I’ve spent much of my life searching for and writing about such feats. And that’s precisely why my reaction to Dreambeans strikes me as so significant: If I’m this put off by this concept, how will average tech users — most of whom are far less tuned into tech trends and intrigued by interesting new options then I am — react?
I’ll tell you more about what I’ve heard so far in a second. First, let me show you exactly what I’ve been seeing, so you can assess this thing for yourself and see how it comes across to your spidey senses.
Here’s a handful of the Dreambeans “story” suggestions that appeared in the app upon its first day working for me, with a few names and personal details blurred for privacy purposes:
Some of Dreambeans’ custom “stories” throughout my first day with the app.
JR Raphael, Foundry
I’m honestly not even sure where all of these suggestions came from, but what jumped at me right away were the (occasionally flattering) caricatures of me and my wife and the general sense of invasion from all the slightly too personal stuff and too familiar integration of family members’ names and interests integrated into the material.
For the record: I had been looking into speaker stuff at some point in the not-too-distant past; I’ve never once typed, uttered, or even considered the phrase “hand-loomed textiles” until just now; we had been looking at the arts festival it mentioned; I’ve never specifically searched for or expressed any interest in Scary Movie 6; and I am not into the band Genesis — though, to be fair, I can’t dance.
I showed all this same material to my wife as well as to several other friends and family members I’d categorize more as typical tech users — not tech professionals or card-carrying geeks but just regular people who own and use a variety of devices, as we all do, and rely on ’em for both personal and professional purposes with varying levels of dread, excitement, and/or indifference. Without exception and without any prompting or personal opinions presented to sway them, every single one of ’em responded the same basic way: “Oh. That’s creepy.” And: “I do not like that.” Without fail.
It doesn’t get much better from here, either. Most of the app’s subsequent suggestions have continued to veer just a touch too far onto the “ick” side of the spectrum, as well as occasionally being off-base in some pretty perplexing ways. For instance:
Nice AirPods, Mr. Apple fan!
JR Raphael, Foundry
For the record on this set: I do love the show Seinfeld — SERENITY NOW! more than ever — though it’s been some time since I’ve actively watched it; I somewhat famously am allergic to Apple products and avoid ’em whenever possible (notice the name of this column, anyone?); I don’t live in the same city as my brother but do find it creepy to have him pictured in ghoulish caricature form and brought randomly into a discussion about Plex (something he wouldn’t even remotely be interested in hearing from me about); and my various editorial newsletters are all powered by a service called Kit — not Beehiiv — which is mentioned in plenty of places both on my websites and throughout my emails.
Also, while my hairline may not be what it once was, I’m (ahem) not that bald yet — thankyouverymuch, Dreambeans.
Another example that I won’t show here was an item that pictured me in overalls working on installing some “coated stainless steel wire for [my] gallery canvases” — a reference to a community art gallery (with all sorts of details wrong and in some cases flat-out fabricated) connected to my mother’s recent passing. It casually mentioned her by name, too, alongside that eerie illustration of me performing a skill I definitely don’t have in my nonexistent home workshop. I don’t think I have to elaborate on how unsettling, unappreciated, and — again — invasive it felt to have that pop up in this feed.
More than anything, what I’ve been feeling while seeing all of this is a combination of (a) egad, it knows too much — especially when it casually name-drops and caricature-pics my wife, kids, and other family members — and (b) at the same time, the info it’s giving me isn’t especially helpful or insightful. It’s mostly just flat, generic, and — well, more or less exactly what you’d expect from something AI-generated.
Seeing caricatures and personal details about my kids is odd — and, at the same time, neither of my kids actually plays or has any interest whatsoever in soccer.
JR Raphael, Foundry
More than anything, in other words, it’s a combination of creepy and not particularly useful.
Some of what I’ve seen when opening Dreambeans’ personal “stories.” Yay?
JR Raphael, Foundry
And it’s the “creepy” part that really sticks with me the most.
The fine line Google forgot to avoid crossing
Maybe if the info I’m being served up here were exceptionally useful, this could be a tradeoff I’d be at least a little more likely to accept. Maybe. But in this scenario, it just feels odd and a little too invasive — which I’ve come to realize is a common theme surrounding much of what seems to be the next level of our forced-upon-us AI future.
Take Google’s Gemini Spark, for instance — the “agentic” AI assistant announced at Google I/O that’s meant to be a “proactive” helper tackling tasks on your behalf. David Pierce from The Verge got an early look at the tool in action and called it “the most impressive and terrifying AI experience” he’s had to date, also bringing that “creepy” word into the equation:
I can’t shake the deeply creepy feeling I get from the whole thing. What Spark did feels sort of magical, and very invasive. It’s weird that Spark is so casually telling me the names and ages of my children, reminding me that it knows where I live, and finding information I know for a fact I’ve never volunteered to Google. Intellectually, I know that Google knows an incredible amount about me — add up my emails, my calendar, my photos, and my search history, and you’ve pretty much got me pegged. But seeing Spark treat all that data not as something to be protected, but as something to be mined, just feels bad.
And that, I think, mirrors the exact reaction I’ve been experiencing with Dreambeans. We’ve all always known that Google knows a lot about us, but we’ve also — at least intellectually — understood how all of that data is and isn’t being used. And it’s never been rubbed in our faces just how much the company can figure out about us by putting all the various pieces together and creating an awkward sense of robotic intimacy.
I remember years ago, being in a Google press briefing where someone from the company talked about how much more their systems and services could accomplish but how they deliberately held back on going that far and overdoing the personalization — ’cause even though they had all that info and could make all those connections, they knew (at the time) that people wouldn’t respond well to seeing all their personal activity put together in such shocking ways. They knew (at the time) that most of us weren’t looking for an artificial BFF who knew too much about us. They knew (at the time) that giving us that sensation would cross the line into being creepy.
Well, this just in: That line’s officially been decimated. We’re in AI’s creepy era. And seemingly no one is worrying anymore if it’s actually something any of us want or will appreciate.
It kinda feels now like tech companies are actively rubbing in our faces how much they know about us — and even if there’s nothing truly nefarious going on with what they’re doing, it sure doesn’t feel good. It feels creepy. And at a time when trust in tech titans is shockingly low and most folks outside of the Silicon Valley bubble are feeling more and more frustrated with AI and all of the effects it’s foisting upon us, that isn’t a great look to be giving off.
Put those sensations alongside the sigh-inducing explosion of AI “content creators,” the proliferation of lifeless AI-generated “writing” (been on LinkedIn much lately?), and the troublingly blurry line between photorealistic AI-generated images and actual real-world photographs — not to mention the maddening experience of interacting with an AI bot support agent or encountering the ever-expanding array of AI-powered scams and security threats and AI-generated job cuts, just to name a few other problematic consequences this movement is imposing — and it’s hard not to question if all this purported progress is ultimately more helpful or harmful for us, as living, breathing humans in the real world.
A few months ago, at the three-year mark of Gemini’s launch, I posed the question: Did anyone actually ask for this? And, more pressingly: Is this the future we wanted? As we’re moving now into yet another era of AI innovation and seeing how it’s affecting our lives, it gets tougher every day to imagine many folks outside of the tech industry who’d answer with an emphatic yes.
And, unfortunately, you don’t need any fancy-schmancy AI chatbots to tell you that things are only gonna get more extreme — and, yes, more creepy — from here.
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