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Received yesterday — 21 October 2026 ⏭

Shop Different

✇Michael Tsai
By: Michael Tsai
21 September 2026 at 21:46

HarperCollins (Amazon):

When Steve Jobs hired Ron Johnson to create the Apple Store in 2000, conventional wisdom said that the internet would put stores out of business. By the time he left Apple in 2011, Johnson and his team had created the most respected and profitable retail stores in the world. And even then, skeptics were still predicting the death of physical retail.

In Shop Different, Johnson reveals how it happened: how he earned Jobs’s trust, how they developed a vision for a store that would win not by selling but by serving, and how he convinced Jobs that the store’s service philosophy should be rooted in something as intangible as love. Johnson then gives readers a new look at Apple’s ascent to the most valuable company in the world; offers an inspiring vision for a future in which retailers win on connection, service, and experience; and shares an honest look at what leads to success—and what can follow.

I enjoyed this interview that Jeff Benjamin and Fernando Silva did with Ron Johnson.

Previously:

Update (2026-09-25): Ron Johnson:

I told Steve, we’re going to get these people who are really good at technology, but they love people and are [good at conversation]. […] And he said, they don’t exist. Everyone who knows technology is kind of geeky. Maybe you call it the geek bar. […] But then I’d seen Apple’s genius campaign, and I felt like if we called a Genius Bar, People would come out of the woodwork wanting that job. Because who wouldn’t want to be the smartest Apple person in every city?

[…]

I said, you know, if the Mac’s a success, it’ll be the center of your digital life. And he came into the executive team meeting the next Monday, and I’m not saying it was solely that conversation, he probably had a lot of conversations about similar things, but he got all excited and stood at the whiteboard and drew a picture.

[…]

After I heard that, that night I was thinking about it, I woke up and I thought, well, if Steve’s going to market the Mac as the digital hub, our store’s [need to do that]. Our store was like any retail store, it was is built around products. We had portables and desktops.

I told Steve, well, maybe we ought to organize a store on movies and music and photos and the things you do.

Received — 9 September 2026 ⏭
Received — 25 July 2026 ⏭

Edição especial do Apple I tem valor estimado de US$300 mil em leilão

✇MacMagazine
By: Fábio Carneiro
24 July 2026 at 22:37

Um Apple I funcional, de 1977, entrou em leilão pela RR Auction. E o destaque vai para o seu valor estimado, de US$300 mil — os lances começam em US$10 mil.

Ele é um dos 50 modelos do segundo lote produzido pela Apple e está instalado em uma mala adaptada a partir de uma máquina de escrever Smith-Corona, sendo restaurado pelo especialista Corey Cohen, em junho, para funcionamento.

Apple I Neumark leiloado pela RR Auction
Divulgação/RR Auction

O modelo do leilão, “Neumark”, destaca-se por incluir mais do que a placa de circuito montada, a única coisa que os compradores do Apple I recebiam ao adquirir a máquina.

O item faz parte da segunda parte do “Steve Jobs & the Computer Revolution: The Apple 50th Anniversary Auction”, um leilão comemorativo que inclui objetos históricos da Apple, como um iPhone original lacrado, um protótipo do primeiro iPod — cada um podendo chegar a um valor de US$50 mil —, documentos como um cartão de visitas da Maçã assinado por Steve Jobs, um cheque da Apple assinado por ele (destinado a Elizabeth Holmes, primeira responsável pela contabilidade da empresa) e, ainda, itens pessoais do cofundador e ex-CEO 1Chief executive officer, ou diretor executivo. da Maçã.

Os lances poderão ser feitos até o dia 20 de agosto, às 18h (horário da Costa Leste dos Estados Unidos). Às 19h, entra em vigor a regra de prorrogação automática do leilão, que estende-o em intervalos de 30 minutos a partir do registro de novos lances.

via AppleInsider

Notas de rodapé

  • 1
    Chief executive officer, ou diretor executivo.

Received — 17 July 2026 ⏭
Received — 17 June 2026 ⏭

The smartphone era created an attention crisis — slow tech is fixing it

✇TechCrunch
By: Amanda Silberling
18 June 2026 at 18:16
“People just really want to take back control of their time, their lives, their attention... They’re down for whatever helps them do that.”
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