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‘There's never been a better time to be a Pokémon Go player’: 10 years on, VP of game development says there’s plenty still to come

When it comes to mobile games, few remain culturally relevant for a decade, and none have shadows that loom quite as large as Pokémon Go. Now in its tenth year, the app remains a phenomenon.

It’s undergone massive changes since it first launched back in 2016; just as much as its players, our phones, and the world around us. Still, there’s a fondness that bookended much of my early 20s that I share with many players old and new; it’s also one I felt radiate from Kim Adams, VP of game development, when we sat down to discuss the title’s legacy and future as it celebrates this significant milestone.

Spotting the Togepi plush sat just in the frame of my Zoom camera capture, Adams’ affinity for the game and its players was immediately clear: “Togekiss is my favorite, but Mr. Mime is a close second, just because Mr. Mime is so strange!”

Everyone has different potential

What struck Adams most upon joining the Pokémon Go team was the relationship between the players and the game. “There's a loyalty and a love for the game that is really special, and I feel unlike any other game.“

“It’s how [players] have integrated the game into their lives. There's a group in Austin, Texas, who meets every Wednesday night to raid together, and then they all go to this very small local restaurant to have tacos. That's their thing, every week.”

Some groups use Pokémon Go as a vessel to organize park cleanups or local food drives, she says, and of course there are the many players who've met their life partner playing the game — one lucky couple even tied the knot in an official Pokémon Go wedding last year.

In numbers, that loyalty feels all the more tangible. “Ten years is a long time. We've had over 800 million people play the game during that time. People have walked over 50 billion kilometers. They've made almost a billion friends in the game. They've caught a trillion Pokémon, and that's across 150 countries.”

For Adams, though, her proudest achievements boil down to how the team behind Pokémon Go “stayed true to our mission of inspiring people to explore the world together, and we haven't really wavered from that.”

That evolution spans a decade of new features, from PvP battles and Buddies to more recent additions like Dynamax, with many built around the game’s core social foundations.

Adams feels “particularly proud” of the app’s first UGC feature, Routes, which launched in 2023. “When I go to a new city, I immediately look at what Routes are nearby, and I try different Routes so that I can see the neighborhood through the eyes of a local in a way that I couldn't otherwise… we currently have seven million Routes in the game across the world.”

Whether it’s through Routes, Raids or rankings, Pokémon Go’s expansive audience is at the core of its success, and it’s something Adams seems acutely aware of. “I really love some of the smaller quality of life improvements that we've made with existing features, because we're listening to players, right? Those always get a great reception because people know that we're interested in making improvements continually.”

Pokemon GO Professor with Pikachu and Mew

(Image credit: Niantic)

The circumstances of one’s birth are irrelevant

You never know what’s around the corner, but a global crisis like COVID-19 was unlikely to be on anyone’s business plan in the last ten years. So, how does an app with a core mission of going outside and playing with friends grapple with a pandemic that saw millions of people stuck at home?

Initially, with some difficulty, Adams explains, “When Covid first struck in March of 2020, we had three live events planned within the next three months. But of course, as things developed, it was literally illegal to go outside your home, depending on what region you were in in the world. So we had to cancel those.”

The problem almost became a philosophical one, in a sense. Adam contrasts her previous experience working with products that had “incredible tech in search of a purpose” with Pokémon Go’s reverse approach: “We started with this lovely mission to get people outside connecting, and we have this incredible and deep tech stack that supports that purpose… using the real world as our game board, and having a game that's designed to play outdoors with other people is not always easy.”

As a result, the game had to see some radical changes to meet its players where they were. “We had to make some pivots to support indoor play, which we had never designed for before. But the great thing that came out of that was it forced us to imagine what live events could be like if thousands of people weren't in the same physical location.”

That, she says, was the genesis of Pokémon Go’s global live events, making it possible for players around the world to join in the fun without being at a specific location. “Now we have the best of both worlds, where we kick off the season with three major live events across the world, and then we follow on with this global event afterwards.”

This program has totally caught fire: now we have over 3,000 across the world. At this point, we're only limited to how quickly we can thoughtfully onboard people.

Kim Adams, VP of game development

Later, the Community Ambassador Program launched in July 2022 as part of the Campfire app, cementing the platform-level approach to bringing players together by offering passionate players who love the game the chance to apply to become a community ambassador and host local weekly or monthly meetups.

“This program has totally caught fire: now we have over 3,000 across the world. At this point, we're only limited to how quickly we can thoughtfully onboard people. The nurturing of those relationships is really important to us because it keeps our finger on the pulse of how players are actually feeling about everything that we implement into the game. We've even brought them into the office from all over to pick their brains.”

“It’s so great — I used campfire, and I connected with folks a couple weeks ago. I went to a local park that I hadn't been to to play [with them]. I've raided in hotel lobbies with employees before. This community is really tight.”

Charizard and Snorlax being caught in Pokemon GO

Screenshots of Pokémon Go from way back in 2017... ah, the nostalgia

If you don't struggle, you don't improve

Still, every rose has its thorns, and not every change to Pokémon Go has been received with open arms. For example, changes to remote raid price hikes, which allowed players in more remote areas or those with accessibility needs to join in the fun more easily, remain unresolved despite large-scale community outcry.

Despite this, though, Adams says the mission remains the same: “to inspire people to play everywhere in every community across the world.” To catch ‘em all, one might say.

That includes players in more rural areas who are most affected by the game’s distribution of players and in-game features; a group Adams remains committed to servicing. “Over the years, we've done major map updates where we've added two and a half billion spawn points, and a lot of those are in rural areas… with tens of millions of players every day, there's never anyone who's too far away from you who also plays Pokémon Go.”

Quality is an ongoing issue that we're really looking at. We're doubling down on this year.

Kim Adams, VP of game development

There’s always room for growth though, she acknowledges. “I’m really proud of the strong, talented, committed team that we've built, who truly aspire to bring the best experiences to players every day. Along those lines, quality is an ongoing issue that we're really looking at. We're doubling down on this year.”

I asked what the team would do differently, given the chance, from its ten-year tenure, and what Adams shared shapes much of what we can expect in the years to come: “We would probably invest even more in the core foundations of the technical implementation of the game so we could really deliver more solidly on the promises that we make to players, so that's something we're taking a close look at.

“We've had a minute to breathe now post-acquisition and really take a solid look at how we make improvements. We're also taking a look at design across the game; there have been so many elements added over the years that we're doing a pass, making sure that everything is as straightforward as possible for folks.”

Adams points to the Pokémon Go Times Square takeover as a career highlight.

The future is now, thanks to science!

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Pokémon Go has seen many evolutions in its 10-year history as a mobile app, but when I ask Adams about her wildest dreams for the future of the game, she reflects on some of her previous experiences in the XR space. “This is my personal wish — I'm not making a company statement — my personal wish is that as wearables continue to develop into something more robust and scalable and light, I'd love the opportunity to explore playing our game truly heads up and hands free.

“If — or how — that may come together is still very much TBD, dependent upon what happens in the hardware space, which we're always tracking. I'm always having meetings, and we're doing some experimentation on our side, just to make sure that we keep up with the tech, and when it's ready, that is something that I would love to dig into further.”

I’ll let it be known in writing here that I pitched Pokéball-themed round-frame smart specs, for what it’s worth. Low-hanging fruit? Absolutely, but I’d have no shame in hitting the streets wearing those bad boys.

Beyond that, the immediate future for the app offers plenty to keep the team and players busy. “We're cooking up some really exciting new features. We still have the rest of our 10th anniversary year with lots of fun things coming up. I truly feel there's never been a better time to be a Pokémon Go player than right now.”

You can download Pokémon Go for iOS and Android via the App Store and Google Play Store.

The Ultimate Guide to Apple Arcade

You could be sitting on a treasure trove of fantastic iPhone, iPad, Mac, and Apple TV games and not even know it.

Apple Arcade might be one of the most underrated gaming services on the market right now, with many Apple One subscribers not even realizing that it is included in all tiers of the service. You can also subscribe to it separately and you could even be able to access a generous free trial right now if you're reading this on a shiny new Apple device.

But what exactly is Apple Arcade, how much does it cost, what kind of games can you play on it, and, perhaps most importantly, are any of them actually good? I've spent the last week really sinking my teeth into the service in order to find out and deliver this ultimate guide to everything that you need know.

From all the basic facts to a bumper list of my personal game recommendations and even a personality quiz to match you to titles that you might like, everything here is intended to help you walk away an expert in all things Apple gaming.

The ultimate guide to Apple Arcade

TRG Ultimate Guide to Apple Arcade branding on a screenshot of Monument Valley.

What is Apple Arcade? Everything you need to know about the gaming service

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TRG Ultimate Guide to Apple Arcade branding with an image of Sonic the Hedgehog overlaid.

Apple Arcade is a joyful reminder of when mobile gaming was about fun, not emptying your wallet

The Ultimate Guide to Apple Arcade header image.

Apple Arcade review: is the mobile gaming service still worth it in 2026? Here's our definitive verdict

A Disney Dreamlight Valley screenshot with Ultimate Guide to Apple Arcade branding.

I've played all 279 Apple Arcade games — here are the eight best

I spent a week playing every single game available on Apple Arcade to bring you this definitive list of the ones worth checking out first.

TRG Ultimate Guide to Apple Arcade branding with an image of Angry Birds protagonists overlaid.

What kind of iPhone gamer are you? Find out — and get game suggestions — in our quiz

Recommended controllers in the Ultimate Guide to Apple Arcade.

The Apple Arcade controllers I've tested and recommend to improve your gaming

Apple Arcade is packed with console-quality games, but you'll need a compatible controller to get the best from them. Here are my recommendations

I've spent the last week really getting to grips with the Apple Arcade service, trying out all of the available games and experimenting with its major features.

Ultimate Guide to Apple Arcade

TechRadar's Ultimate Guide to Apple Arcade.

(Image credit: Apple / Future)

This article is part of our Ultimate Guide to Apple Arcade: the definitive guide to everything that you need to know about the gaming service. Be sure to browse the full series here.

The experience has been great so far, thanks to the many console-quality games out on the platform. I'm talking titles like Sonic Dream Team, Hello Kitty Island Adventure, Cult of the Lamb, Fantasian, and so much more.

Although they're all perfectly playable with touch controls, loads of Apple Arcade games (including all of the aforementioned titles) offer full controller support. Hooking up a compatible gamepad is the perfect way to get an even more console-like experience, and really recommend getting your hands on one if you want to make the absolute best and most comfortable playing sessions.

For iPhone players, I would recommend three of the best mobile controllers on the market today: the Backbone One, Backbone Pro, and Razer Kishi V3 Pro. They're all formidable choices, though each has its own distinct advantages. The Backbone One, for example, is the most portable and cheapest of the three, while the Pro and Kishi V3 Pro are more comfortable and have better software features. I've also included the GameSir G8 Plus Galileo as a worthy budget alternative, though it doesn't offer quite as seamless an experience as the others.

For iPad gamers, the Razer Kishi V3 Pro XL is one of the few options that's compatible with massive tablets. It can even fit the truly huge 13-inch iPad Air and Pro models.

Finally, those playing on Apple TV are best served by more conventional options: the Xbox Wireless Controller and DualSense Wireless Controller. If you want something a little quirkier, the cute CRKD Neo S is a strong choice.

Recommended Apple Arcade controllers

Backbone One

Backbone One

The Backbone Pro.

Backbone
Backbone Pro

Kishi V3 Pro

Razer
Kishi V3 Pro

Razer Kishi V3 Pro XL

Razer
Kishi V3 Pro XL

Gamesir G8 Plus Bluetooth Mobile Game Controller for Switch & Ios & Android & Tablets, Wireless Gamepad With Hall Effect Joysticks/hall Trigger, Play Minecraft, Genshin Impact, Call of Duty Mobile

GameSir
G8 Plus

Xbox Wireless Controller

Microsoft
Xbox Wireless Controller

PlayStation 5 DualSense Controller

Sony
DualSense Wireless Controller

Crkd Neo S - Wireless Collectible Controller for Nintendo Switch/switch 2, Iphone, Android, Ipad, Pc, Smart Tv, Steam Deck Oled, Legion Go, Rog Ally Gaming (classic Clear)

CRKD
Neo S

What kind of iPhone gamer are you? Find out in our quiz and get some hand-picked Apple Arcade recommendations

Whether you're a die-hard mobile gamer or a newcomer to the world of portable play, Apple Arcade will likely have something for you.

Ultimate Guide to Apple Arcade

TechRadar's Ultimate Guide to Apple Arcade.

(Image credit: Apple / Future)

This article is part of our Ultimate Guide to Apple Arcade: the definitive guide to everything that you need to know about the gaming service. Be sure to browse the full series here.

The subscription service gives you access to hundreds of games for your iPhone, iPad, Mac, or Apple TV, ranging from revamped mobile classics including Angry Birds Reloaded and Doodle Jump 2+ to original and exclusive games in massive franchises such as Sonic the Hedgehog with Sonic Dream Team. All of the included titles have absolutely zero ads and no microtransactions, meaning that they offer a more premium, console-like experience than you would get with many other App Store titles.

Most Apple phones now come with a free three-month subscription to the service, giving you the perfect opportunity to take your shiny new hardware for a whirl. Even if you're using an older device, there's still a one-week free trial that new subscribers can take advantage of, in order to see what the service offers and work out whether it's a good fit for them.

The only problem? With so many titles on offer it can be hard to know where to start, even if you're already a subscriber. That's why I've created this short personality quiz, which is designed to find out what kind of gamer you are and deliver a selection of recommendations. The recommended games have been personally tested by me, and are what I believe should suit your taste.

Did you find this quiz useful, or do you think I missed the mark with my picks? Let me know in the comments, and don't hesitate to drop your own game recommendations if you have them!

I played all 279 Apple Arcade games — here are the eight best, from genius quick puzzlers to addictive life sims

It's been a huge week for me here at TechRadar. I managed to convince my boss that it was a good idea for me to sit at my desk for five whole days and play all 200+ games available as part of the Apple Arcade service on my phone.

Ultimate Guide to Apple Arcade

TechRadar's Ultimate Guide to Apple Arcade.

(Image credit: Apple / Future)

This article is part of our Ultimate Guide to Apple Arcade: the definitive guide to everything that you need to know about the gaming service. Be sure to browse the full series here.

If it sounds like a ridiculous idea, that's because it really is. Honestly, in my rush to get paid to play some games on my phone, I don't think I actually considered just how long the task would take. That became painfully apparent when I actually started on Monday, and the fact that I was about to spend hours and hours flicking through apps set in.

Still, I managed it — even if the quest ended up sapping up all of my free time. I spent entire evenings lying on the sofa planting crops in Stardew Valley+, whole meals with one finger guiding an escaping explorer in Temple Run Legends, and my hour commute with both eyes glued to Suika Game+ . If I had just one hand free at any given time this week, I was using it to play an Apple Arcade game. Thankfully, I didn't have to drive anywhere.

Now, to be clear, I didn't spend an equal amount of time in all of them. It's easy to sink a few hours into the pixel survival action of Vampire Survivors+, for example, but literal torture to do the same in Play-Doh World (which is basically just a sensory experience for toddlers).

Still, I can now say with confidence which ones are truly worth getting into and, while the following eight picks are by no means an exhaustive list of everything worth playing on the service (just look at the honorable mentions for even more greats), they are the games I've had the most fun with so far and will coming back to time and time again in the weeks and months to come.

Top eight

8. Squiggle drop

Squiggle Drop is one of the biggest surprises I've had while exploring Apple Arcade. It's an easy-to-understand puzzler that has you drawing shapes to complete different objectives and, with basic graphics and a spartan interface, looks like a pretty simple game.

That simplicity is one of its biggest strengths, however. The controls are eminently approachable; just drag your fingers around the screen to draw, and all of the levels have multiple solutions that reward creativity and mean that you never feel like you're truly at a loose end.

There's loads of variety to boot. One mission could have you drawing a container to save a birthday cake from the rain, while another might require a more complex creation to catch an underwater fish.

With more than 250 puzzles (some of which are pretty darn difficult), rotating daily challenges, a raft of achievements to obtain, and even an in-game town that you build as you progress, it's the perfect game to pick up and play when you get a few spare moments in an otherwise busy day.

7. Lego Star Wars: Castaways

Lego: Star Wars Castaways

(Image credit: Gameloft)

Lego Star Wars: Castaways is yet more proof that you should never judge a book by its cover (or, I guess, an app by its icon art). What I thought was going to be a generic kids' game turned out to be a really approachable and quite charming MMO.

You create a custom Star Wars hero and drop into a shared hub world that you can explore while surrounded by other real players, before dropping into iconic locations from the movies (explained in-game as a training simulation) to battle waves of Stormtroopers, Tusken Raiders, Battle Droids, and fearsome bosses like Darth Vader either solo or with up to three friends.

There are four character classes to unlock, focusing on ranged laser blaster combat, powerful force skills, team support, and stealth, and they all have meaty upgrade trees in addition to a range of distinct weapons to try. Character customization is also strong, and you can unlock loads of different hats and outfits using currency you obtain by completing quests and missions.

I had a lovely time with it as an adult, but there are some smart safety features that make this a great pick for children as well. Your character name, for example, is chosen from a random selection of suitably Star Wars-sounding words (I foolishly flicked past 'Jar-Jar Skywalker' when it popped up as an option) and numbers. There's also no direct text or voice chat function, though you can communicate through a small selection of emotes.

6. Angry Birds Reloaded

Angry Birds Reloaded

(Image credit: Rovio)

Angry Birds is a game that needs no introduction. This legendary early App Store sensation spawned countless sequels, spinoffs, theme park rides, a TV show, and even two popular animated films with a third set to release later this year.

Reloaded is basically the definitive Angry Birds game, bringing together the levels from the classic Angry Birds and its sequels Angry Birds Seasons, Angry Birds Space, and Angry Birds Stella (the latter two aren't even available on the App Store in their original forms anymore, making this the only way to officially play them) in addition to loads of new ones.

It offers the classic bird-slinging action that made the series so popular, now spruced up with shiny new graphics that look lovely even blown up on a big screen. All of the new content means that it's a joy to dip into even if, like me, you completed all of these games back in the day.

For newcomers, it's the absolute best that the series has ever been, with the best-looking graphics, all the greatest levels, and absolutely no ad interruptions. Get it downloaded, and find out why it was such a hit.

Top five

5. Disney Dreamlight Valley Arcade Edition

Disney Dreamlight Valley on Apple Arcade.

(Image credit: Gameloft)

If after a busy day you just want to kick back and escape to a fantasy world, then Disney Dreamlight Valley is for you. This life simulator thrusts you into a magical town filled with iconic Disney characters that has fallen into disarray. A mysterious malevolent force is taking over in the form of dark roots that sap away memories, and it's up to you to get rid of them all and restore everything to its former glory.

From relaxing farming to designing your own cute cottage and customizing your outfits, everything here seems designed to bring nothing but the most chill vibes. There's a good sense of progression as new areas are steadily unlocked while you play, bringing the worlds of new Disney franchises into the mix.

On that note, it's hard to overstate the joy of interacting with some of the company's best characters. I've never been a massive fan of Mickey Mouse, Donald Duck, or Goofy, but even I can't stop myself from smiling when I unlock childhood favorites like Ratatouille's Remy, Wall-E's Eve, or Peter Pan's Tinker Bell.

Although you can pick up Dreamlight Valley on other platforms, the Arcade Edition comes packed with all of the latest free updates and access to the biggest paid expansions at no extra cost. It looks great and controls well on a phone, too.

4. Sid Meier' Civilization 7 Arcade Edition

The Arcade Edition of Sid Meier's Civilization 7 is the real deal, bringing all the strategic brilliance of the latest Civilization game to mobile with few real compromises aside from some missing DLC.

If you're unfamiliar with the franchise, it tasks you with building and governing a historical society from the ground up in a randomly generated world. You build cities, conquer territory, develop new technology, and interact with other competing societies. Whether you form trade alliances and live peacefully alongside your neighbours or wage war is entirely up to you.

Unlike past games, Civilization 7 added the ability for your empire to evolve, giving you the choice to swap between different cultures for unique bonuses, special buildings, or exclusive units.

The level of depth here is simply unparalleled in the mobile space, and as games can take tens of hours at a time, it's great to be able to take it all on the go.

Top three

3. ‎Taiko no Tatsujin Pop Tap Beat

Taiko no Tatsujin Pop Tap Beat

(Image credit: Bandai Namco)

Taiko no Tatsujin is a name you'll recognize if you've even been to an arcade in Japan. It's a simple but addictive rhythm game all about hitting a big drum in time with the beat, a gameplay perfectly suited for a touchscreen.

Tap either side of the on-screen drum in time with the blue icons or either side of the middle for the red ones, with bigger notes needing both sides at once. It starts off simple, but as the difficulty ramps up, beats that you have to hold are introduced, alongside ones that have you hammering the screen as quickly as possible with your fingertips.

The song selection is brilliant if, like me, you love Japanese music with a good mix of J-pop hits, Vocaloid classics, and music from popular anime. If that's not your speed, there are plenty of original songs, a whole load of classical music, a few tracks from Western blockbusters like Indiana Jones, plus viral sensations such as Baby Shark.

Nothing quite compares to the joy of mastering a song and, with so many to choose from and a wide range of difficulty levels to beat, Taiko no Tatsujin Pop Tap Beat is almost impossible to put down.

2. Sonic Dream Team

Sonic Dream Team on Apple Arcade.

(Image credit: Sega)

What if I told you the best new 3D Sonic the Hedgehog game of the last decade was an Apple Arcade exclusive? It sounds hard to believe, but Sonic Dream Team is so good that I would recommend it even if you're not a Sonic the Hedgehog fan.

This 3D platformer has the iconic blue hedgehog navigating a series of dense worlds with impeccable dream-like visuals, hopping between floating platforms, boosting your way down high-speed rails, and dispatching enemies with homing attacks. The action certainly isn't as fast as some of the 2D Sonic the Hedgehog games, but the precise controls mean that it feels excellent nonetheless.

It's not the longest experience on Apple Arcade, lasting just a couple of hours, but it is highly replayable with six swappable characters (including a rare Cream the Rabbit appearance), each with their own distinct pacing and unique roster of abilities to experiment with, a ranking system to chase high scores, tricky challenge stages, and unlockable powers.

There are also loads of collectibles to seek out, so true completionists have plenty to chip away at even after the credits have rolled.

1. What the Golf?

If I were forced to pin down one overall favorite among everything that I played this week, then What the Golf? is the obvious choice.

It's an unapologetically ridiculous physics-based game that is only really about golf in the loosest sense. Levels are incredibly creative, and no two are the same, having you putt everything from hot dogs and cars to live horses and entire houses into the hole.

It's consistently surprising and endlessly amusing, with mechanics and even the game's perspective shifting on a level-by-level basis. It's all underpinned by an expressive, minimalist art direction, a sleek interface, upbeat music, and a barrage of punny humor. The brilliant use of haptics also deserves some credit, giving everything you punt a distinct feeling of weight to it.

In addition to a lengthy main campaign, there is a generous selection of daily courses, bonus episodes, special events, online leaderboards, and more. Indie game fans will recognize loads of crossovers and references, too. It's nothing short of a joyous time.

Even more picks

Honorable mentions

Puyo Puyo on Apple Arcade.

(Image credit: Sega)

I wanted to keep my recommendations concise and varied, with a good mix of genres, art styles, control methods, and so on represented. That doesn't mean that I don't have loads more recommendations, though, so here are some more strong picks that didn't quite make the full list for one reason or another.

  • Fantasian is a sprawling RPG adventure with a beautiful miniature art direction.
  • Monument Valley+ and Monument Valley 2+ are two stunning indie puzzle games that play with perspective in interesting ways.
  • NFL Retro Bowl '26 offers a surprisingly meaty football simulator delivered through charming pixel-art graphics.
  • Stardew Valley+ combines relaxing farming with social simulation as you build relationships with a cast of memorable characters in a cozy town.
  • Suika Game+ has you merging different fruits in an easy-to-understand puzzler that's taken the internet by storm.
  • Puyo Puyo Puzzle Pop is an exclusive entry in the long-running Puyo Puyo series that's filled with its trademark Tetris-like puzzle battles.
  • MySims and MySims Kingdom are both expansive, feature-complete ports of classic The Sims spinoff games.
  • Vampire Survivors+ brings the viral wave survival game to mobile — be warned that hours can vanish in the blink of an eye.

Apple Arcade is a joyful reminder of when mobile gaming was about fun, not emptying your wallet

Remember when mobile gaming was fun?

Back in the day, you could just scroll the App Store, pick out an icon or two that you liked the look of, and have a new game downloaded and ready to play in just a few moments.

Ultimate Guide to Apple Arcade

TechRadar's Ultimate Guide to Apple Arcade.

(Image credit: Apple / Future)

This article is part of our Ultimate Guide to Apple Arcade: the definitive guide to everything that you need to know about the gaming service. Be sure to browse the full series here.

Booting them up, you’re not confronted with a 29.68GB additional download that you have to stay on one screen to complete, a wall of sketchy in-app permissions to accept, or a page demanding that you sign in with some iffy third-party account — just a neat little self-contained experience designed to help you kill a few hours on the train.

Though they seemed simple, many of the best App Store games were quietly revolutionary. Angry Birds and Fruit Ninja pioneered intuitive touch-screen controls, while Doodle Jump smartly utilized the iPhone’s accelerometer to show how hardware features could become core gameplay mechanics.

Statista estimates that there are now more than 180,000 mobile games available on the App Store. But when was the last time you installed one that felt genuinely exciting, rather than like a thinly veiled scheme to force ad views, harvest personal data, or pressure you into pricey Gacha Pulls? That’s exactly where Apple Arcade comes in.

Back in time

Puyo Puyo on Apple Arcade.

Puyo Puyo Puzzle Pop is an incredible Apple Arcade exclusive entry in the long-running puzzle series. (Image credit: Sega)

Having spent the last week diving into all 200+ of the titles available on the service, I can’t help but think that Apple’s highly curated library of mobile titles feels like a journey back in time to the App Store’s glory days.

The whole experience is completely seamless. You sign up for $6.99 / £6.99 / AU$9.99 a month and can immediately jump into browsing the games. They’re all contained in a dedicated Arcade tab in your iPhone’s App Store, so there’s no ambiguity about whether the app you’re looking at is part of the service or not.

Although the selection here is nowhere near as expansive as the regular games tab, it feels genuinely curated and cuts out huge amounts of clutter and spam.

No matter what you like to play, there’ll be at least a few games for you. An impressive variety of genres are represented in the catalog: there are plenty of massive role-playing games (RPGs) that you can sink hours into, be that Trials of Mana+ or Final Fantasy+, fast-paced racers such as Asphalt 8: Airborne+ and Sonic Racing, head-scratching puzzlers in Monument Valley+ and Lego Builder’s Journey, and so much more.

Jetpack Joyride 2 on Apple Arcade

Jetpack Joyride 2 adds new missions, weapons, upgrades, and more. (Image credit: Halfbrick Studios)

Those iconic early mobile titles I mentioned earlier? They’re back too in new and improved forms that make them a nostalgic joy to revisit. There’s a full-on Angry Birds remake with enhanced graphics and extra levels, an expanded Doodle Jump sequel that updates the hand-drawn graphics and adds new environments, and a Temple Run successor that trades the endless format for challenging levels that are better-suited for short bursts of play.

The innovation of the early App Store is there too. RPG Fantasian wows with incredible art direction that sees you exploring hundreds of beautiful real-world dioramas that were digitally scanned into the game, while bonkers sports simulator What the Golf? takes full advantage of punchy iPhone haptics to add real weight to its wacky physics challenges.

No distractions

Taiko no Tatsujin Pop Tap Beat

No ads makes it easier than even to lock-in in rhythm games like Taiko no Tatsujin Pop Tap Beat. (Image credit: Bandai Namco)

The games are all entirely devoid of ads and microtransactions, so you never have to deal with a frustrating splash screen or pop-up that takes you out of the action.

This means that most of the games will work entirely offline as well, just like they did back in the day. I had practically given up playing mobile games on my commute before getting into Apple Arcade simply because it was so hard to find titles that wouldn’t kick me out the second my train went into a tunnel.

There are no sign-in screens anywhere, and most games don’t even request permission to send push notifications. Your progress will even automatically sync to the cloud so you can continue playing on your iPad, Mac, or Apple TV when you get home.

Oh, and you don’t need to worry about your privacy in all this either. Apple says that all of the games in the service have no third-party tracking software and don’t collect any advertising data. All that, to me, is certainly worth paying for.

What is Apple Arcade? Everything you need to know about the gaming service included with your One subscription

If you're a die-hard iPhone user, then there's a strong chance that you already have access to Apple Arcade and don't take full advantage of it. The gaming service is currently included with all tiers of the Apple One subscription — an all-in-one bundle that also includes the likes of iCloud Plus, Apple TV Plus, and Apple Music in one monthly fee.

Ultimate Guide to Apple Arcade

TechRadar's Ultimate Guide to Apple Arcade.

(Image credit: Apple / Future)

This article is part of our Ultimate Guide to Apple Arcade: the definitive guide to everything that you need to know about the gaming service. Be sure to browse the full series here.

Even if you don’t pay for Apple One, a free three-month trial of Apple Arcade comes bundled with every new iPhone, iPad, Mac, or Apple TV, plus, the service is available as a standalone subscription if you don’t want it bundled with anything else. Sounds great, right? But what actually is Apple Arcade, how much does it cost, and is it really worth the price?

I’ve spent this week getting to grips with all things Apple Arcade, from diving into some of its biggest exclusive games to comparing it to other competing services, in order to bring you this comprehensive breakdown of everything you need to know about it. Read on and become an Apple Arcade expert.

What actually is Apple Arcade?

Apple Arcade is a gaming subscription service by Apple designed for its iPhone, iPad, Mac, Apple TV and even Apple Vision Pro devices. It launched in September 2019 and gives you access to a huge library of more than 200 premium games that you can download and play offline.

Unlike many titles that you might download from the App Store, Apple Arcade games are wholly devoid of both ads and in-app purchases. They are complete experiences that you can dive into without the risk of annoying interruptions or being asked to shell-out real world cash for in-game items or downloadable content (DLC).

What kind of games are included?

There are more than 200 games available on Apple Arcade, with options across a wide variety of genres. This includes a selection of high-quality original games such as fast-pace platformer Sonic Dream Team, cozy life simulator Hello Kitty Island Adventure, and beautiful role-playing game Fantasian.

There are also some ports of console and PC games, such as hit strategy game Sid Meier's Civilization 7 Arcade Edition, Disney life sim Disney Dreamlight Valley Arcade Edition, and indie roguelike Cult of the Lamb.

You will also find loads of premium versions of existing mobile titles with no ads or microtransactions in the likes of Doodle Jump 2+, Fruit Ninja Classic+, Bloons TD 6+, and much more.

You can use our quiz below for some hand-picked recommendations.

How much does Apple Arcade cost?

The Apple Arcade standard plan costs $6.99 / £6.99 / AU$9.99 a month.

You can save some cash by opting for an annual plan instead, which is $49.99 / £49.99 / AU$79.99 — a saving of $33.89 / £33.89 / AU$39.89 compared to 12 months of monthly payments.

No matter which of these two options you choose, you can share your Apple Arcade subscription with up to six family members at no extra cost.

Apple Arcade is also available as part of all Apple One tiers (Individual, Family, and Premier). Unlike Apple Arcade, Apple One is not available in an annual subscription format, so you can only pay for it on a monthly basis. You can view and compare all of the options below.

Plan

Price

Included services

Sharing limit

Apple Arcade

$6.99 / £6.99 / AU$9.99 per month


$49.99 / £49.99 / AU$79.99 yearly

Apple Arcade

Up to six users

Apple One Individual

$19.95 / £18.95 / AU$24.95 per month

Apple Arcade, Apple Music, Apple TV Plus, 50GB iCloud Plus

One user

Apple One Family

$27.95 / £24.95 / AU$34.95 per month

Apple Arcade, Apple Music, Apple TV Plus, 200GB iCloud Plus

Up to six users

Apple One Premier

$39.95 / £36.95 / AU$52.95 per month

Apple Arcade, Apple Music, Apple TV Plus, Apple News Plus, Apple Fitness Plus, 2TB iCloud Plus

Up to six users

How to claim your Apple Arcade free trial

In most regions a new iPhone, iPad, Mac, or Apple TV now comes with a three-month free subscription to Apple Arcade. The offer is only valid for 93 days (that's roughly three months), so if you have an eligible device you should consider claiming it quickly if you're interested.

To do so, simply follow these four simple steps

  1. Open the App Store on the eligible device
  2. Tap the Apple Arcade tab at the bottom of the screen
  3. The offer should appear automatically
  4. Follow the on-screen instructions to redeem it

If you're not eligible for a complimentary three-month subscription, there's no need to worry — because new subscribers can still claim a one-month trial via the App Store.

Whether you claim three months or one month, bear in mind that a valid payment method will be required in order to get set up. This will be billed at the standard subscription price when your promotional period is over, so remember to cancel your subscription if you want to avoid any charges.

You can find out how to do this on the official Apple Support page.

Do you need a controller to play Apple Arcade games?

Neo S wireless collectible controllers

The CRKD NEO S is a good pick for Apple Arcade. (Image credit: CRKD)

You don't actually need a controller to play the majority of Apple Arcade games. On iPhone and iPad, almost every title supports full touch screen controls and can be enjoyed without any extra hardware.

If you're playing on Mac, many titles support keyboard and mouse controls.

On Apple TV, you're most likely to need a dedicated gamepad as there are only a few titles that work well with the included remote.

Of course, lots of games still allow you to use a controller on any device even if it's not strictly required and I'd recommend it if you're after an even more console-like gaming experience.

You can see some models that I've personally tested and would recommend for Apple Arcade below.

What about the competition?

If you're strictly looking for a gaming subscription service for your iPhone, then Apple Arcade doesn't really have much direct competition.

The biggest alternatives on that platform are cloud gaming services such as Amazon Luna, which you can access through your iPhone's web browser. These stream games to your phone directly from a cloud server, which means that they require a constant internet connection and cannot be accessed offline.

They also don't work too well with on-screen controls, which means a controller like the dedicated Luna Wireless Controller is required for anything but the most casual titles.

That said, cloud gaming does have some big advantages. You can access full console or PC games, including massive titles such as Fortnite, Fallout 4, or Shadow of the Tomb Raider. As they do not rely on your local hardware, they can also offer high-end graphics features such as maximum in-game settings and ray tracing — though slow or choppy internet can negate this by introducing visual artifacts.

If you have access to an Android Phone, Google Play Pass is a potential alternative. It's cheaper than Apple Arcade but similarly grants access to loads of mobile games with zero ads or microtransactions. It also includes some productivity apps, meaning that it's a little more versatile than the strictly gaming-focused Apple Arcade.

That said, its software library feels much more chaotic and less curated. It also lacks the compelling exclusive releases that I think really bring a lot of value to Apple Arcade.

Apple Arcade FAQs

Do Apple Arcade games work offline?

Yes, all Apple Arcade games work offline. This means that you can play them on your iPhone or iPad when you're out of the house and don't have a steady internet connection.

Is it worth getting Apple Arcade?

Apple Arcade can be worth getting if you frequently play mobile and want a more curated, premium experience. The lack of in-game ads and microtransactions means that you don't have to worry about annoying distractions or impulse spending, while many of the exclusive games are high-quality experiences that are worth playing.

Do I lose my games if I cancel Apple Arcade?

You will lose access to Apple Arcade games if you cancel your subscription. You don't need to worry about losing any progress, however, as your save data is stored by Apple via iCloud. This means you can pick up exactly where you left off if you resubscribe at a later date.

Can games leave Apple Arcade?

Although it is uncommon, games can leave Apple Arcade. When this happens you can keep playing the game for a short grace period, before it becomes unavailable on your device.

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